Integrated Financial Applicationsusing Intuit’s PaaS Solution

George Chiramattel, Intuit

Focus on

2

Financial applications for

Small Business

Why Small Business?

Smal

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Graphics by: FeeFighters.com

Big

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30%

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Why Intuit

Who we are

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QuickBooks market share

9

SBO

Employees

4 Million

22 Million

Reach a potential market of nearly 26 million users within the 4 million small businesses using QuickBooks & QuickBooks Online

QuickBooksOnline

QuickBooksDesktop

Clear Market leader with > 95% share

Qui

ckBo

oks

Onl

ine

data

alo

ne

How to help SBO

Giving Small Business what big business have

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Multiple applications working together with the same login and data

A “corporate intranet”, personalized to your role

Access to all business information based on your role (search, etc.)

Small Business Owner would like

• Right-for-me solutions

• Integrate with my financial data

• Access from Anywhere

• Apps that work together well

• Remove IT complexity – Host it for me

• Secure my data with right permissions

• Integrated billing

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Owner

Intuit App Center - Demo

App Center: Apps that work together

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http://appcenter.intuit.com/

How can I leverage this opportunity?

App publishers would like

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Go to Market Services (required)– Unified Navigation– Authentication/Authorization– Billing– User Management– Application Store

Platform Services (optional)–Database–Storage–Hosting–Messaging & Data Services

Intuit’s Solution

Intuit’s solution: Intuit Partner Platform

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SaaS Applications can SSO with Intuit and integrate to Intuit (QuickBooks) data

Apps are marketed to 4M QuickBooks customers

Application providers pay a revenue share

IPP Provides

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Vision of the Intuit Platform

IntuitPartner

Platform

Developers

“I have a great business idea”

Intuit

“Enrich the ecosystem”

End Users

“I have real business needs”

Uniting key stakeholders in success

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The Network Effect

Lots of Great Applications

Big Market Opportunity

Solving a broad range of SMB customer needs

Centralized place for acquiring the SMB customer

Developers, End Users, and Intuit all need to win

Attract More Developers

Attract More End UsersPartner

Platform

ipp.developer.intuit.com

Intuit Confidential Page: 23

IPP – Native Development

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How it works (1)

You set up a QuickBase database and then use Adobe Flex Builder 3.0 with the IPP SDK to develop the SaaS application

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How it works (2)

Publish the application to Intuit WorkPlace. The Intuit WorkPlace is also where customers subscribe to applications.

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How it works (3)

QuickBooks data is synced and changes to data in your SaaS application are reflected within the subscriber's QuickBooks product—and visa-versa.

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How it works (4)

Determine the pricing plan and Intuit takes care of the rest including billing & making developer payments.

IPP – Federated Development

Intuit Partner Platform Services

Steps to “federate” an app on IPP• Set up SSO over SAML 2.0• Integrate data through IDS

(Intuit Data Services)• Integrate billing &

authorization

Federation - Under the hood

Intuit Data ServicesIntuit Data Services

QuickBooks Online

QuickBooks Online

QuickBooksDesktop

QuickBooksDesktop

Platform ServicesPlatform Services

Federation/OAuth

Federation/OAuth IdentityIdentity

Intuit App CenterIntuit App Center

Set-Up/Sign-InSet-Up/Sign-In ReportingReporting MarketplaceMarketplace

BillingBillingUser Management

User Management

Partner SaaS App

IPP with Azure

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Platform-as-a-Service

I

Intuit Partner PlatformThe fastest way to build and deploy SaaS

Database as a Service

Front end UI

Integrated data

Marketplace

Services Billing + Identity + Permissions

Hosting Proven and mature infrastructure

Native or Federated

Mobile Apps

Intuit GoPayment

34

Intuit GoPayment

35

Intuit GoPayment

36

Q & A

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Appendix

Cloud Computing

Unused resources

Economics of Cloud Users

• Pay by use instead of provisioning for peak

Static data center Data center in the cloud

Demand

Capacity

Time

Demand

Capacity

Time

Economics of Cloud Providers

• 5-7x economies of scale [James Hamilton (Amazon), March 2009] -- http://mvdirona.com/jrh/TalksAndPapers/JamesHamilton_SMDB2009.pdf

ResourceCost in

Medium DCCost in

Very Large DCRatio

Network $95 / Mbps / month $13 / Mbps / month 7.1x

Storage $2.20 / GB / month $0.40 / GB / month 5.7x

Administration ≈140 servers/admin >1000 servers/admin 7.1x

Extra benefits– Amazon: utilize off-peak capacity

–Microsoft: sell .NET tools– Google: reuse existing infrastructure

Layers in Cloud Architecture

• Application Layer Applications delivered on demand in the software-as-a service (SaaS) model.

• Platform Layer Middleware providing application services and a platform-as-a-service (PaaS) runtime environment for cloud applications.

• Infrastructure Layer A flexible infrastructure of distributed data center services connected via Internet (infrastructure as service).

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