Upload
stella-dacuma-schour
View
245
Download
0
Embed Size (px)
Citation preview
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
1/22
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
2/22
J@BCKJ MC[WHKRN[MHC Khdmchs Ymzzj Nhdpjcy Gjna`rhuck
Djrabt Wbsbjrne ^PH[ Jcjlysms
DJWAB[MC@ ^[WJ[B@] ^trjtb`mn ^uddjry Nejrt Mctb`rjtbk Djrabtmc` Nhdducmnjtmhcs >69 [hunephmct Ymzzj & Djrabtmc` Njlbckjr Fhhk Fhr [ehu`et
WBNHDDBCKJ[MHC^ Rsbr Bxpbrmbcnb Lhyjlty Yrh`rjds Km`mtjl Nejccbls Vmkbh Hc Kbdjck Jkvbrtmsmc` #^ejrbJ^uddbr Bvbct Yrhdhtmhc ]hu[ugb Yrhdhtmhc
DBJ^RWBDBC[^ HF ^RNNB^^ AYMs gy ^hurnb Mctb`rjtbk AYMs
GRK@B[ AB] [JABJPJ]^
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
3/22
JGHR[ KHDMCH^ YM__J Ymzzj ms j $>2 gmllmhc j ybjr mckustry Jdbrmnjc rbstjurjct nejmc jck mctbrcjtmhcjl frjcnemsb
pmzzj kblmvbry nhrphrjtmhc ebjkqujrtbrbk mc Jcc JrghrNejrtbr [hwcsemp, Dmnem`jc
7ckljr`bst pmzzj nejmc mc teb Rcmtbk ^tjtbs Yuglmnly trjkbk nhdpjcy ^brvbs Nhnj-Nhlj prhkunts jck ms ucmqub mc khmc` sh
nhdpjrbk th htebr pmzzj nejmcs
Wbvhlutmhcmzbk hclmcb pmzzj hrkbrmc` >9 Dmcutb hr Frbb @ujrjctbb Yjrtcbrsemp wmte ^t. Oukb Nemlkrbcs Wbsbjrne Ehspmtjl
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
4/22
DJWAB[ WB^BJWNEDJWAB[ WB^BJWNE [JW@B[ DJWAB[
=2% frjcnemsb hwcbk Dhrb tejc hf Khdmchs sjlbs nhdbs frhd hutsmkb
hf teb Rcmtbk ^tjtbs
Khdmchs thp 2 djrabts jrb? Rcmtbk ^tjtbs
Rcmtbk Amc`khd Mckmj Dbxmnh Justrjlmj
Khdmch's nurrbctly ehlks teb #: pmzzj kblmvbry &njrryhut djrabt phsmtmhc mc >5 djrabts, mcnlukmc`
teb R.A., Mckmj, Dbxmnh, Justrjlmj, ^hute Ahrbj,
[uraby jck Frjcnb
[eb gusmbst kjy fhr kblmvbry bjne ybjr ms ^upbrGhwl ^uckjy fhllhwbk gy Ejllhwbbc, Cbw ]bjrs
Bvb/Kjy jck [ejcas`mvmc` Bvb =2% hf sdjrtpehcbs jrb nhvbrbk wmte teb Khdmchs
hclmcb hrkbrmc` jp
Jpprhxmdjtbly ;9% hf sjlbs mc teb R^ nhdb terhu`eteb km`mtjl hrkbrmc` nejccbls
Djlbs jck Fbdjlbs j`bs :5-;=, wmte j fhnus hcdhtebrs hr ebjks hf teb ehusbehlks fhnusbk hc
djamc` teb kmccbr kbnmsmhc fhr teb fjdmly
Nusthdbrs jrb prmnb sbcsmtmvb wmte j fhnus hckblmvbry jck njrry-hut nusthdbrs
Nulturjlly kmvbrsb djrabt kbdh`rjpemn
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
5/22
^PH[ JCJL]^M^^[WBC@[E^ PBJACB^^B^
Wbnh`cmzjglb grjck cjdb Mctbrcjtmhcjl prbsbcnb Hclmcb hrkbrmc` ms qumna jck bffmnmbct (>9
dmcutbs hr lbss) ^trhc` supply nejmc Achwc fhr mcchvjtmhc Yrhkunt prmnmc` ^trhc` grjck bqumty
^lhw `rhwte jck kbnrbjsmc` sjlbs Pmtehut kmsnhucts njc gb pbrnbmvbk js
bxpbcsmvb
Kbnrbjsb mc hpbrjtmc` prhfmts Em`e stjff turchvbr
HYYHW[RCM[MB^ [EWBJ[^
Km`mtjl djrabt bxpjcsmhc @lhgjl djrabt bxpjcsmhc ^pbnmjl prhdhtmhcs Vmrjl vmkbh Hc kbdjck jkvbrtmsmc` Wb`mhc spbnmfmn thppmc`s
Ebjltembr hptmhcs Lhnjl pmzzbrmjs Mcnrbjsmc` ljghr jck fhhk supply nhsts Ejvmc` thh kmvbrsb hf j prhkunt ^hnmjl dbkmj (cb`jtmvb prbss)
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
6/22
^[WJ[B@MN ^RDDJW] NEJW[Djrabtmc` WbsbjrneNhcnlusmhcs Yrhphsbk Nhrrbsphckmc` ^trjtb`mbs^prmc`/^uddbr kmp mcsjlbs jck Bc`j`bdbct
#^ejrbJ^uddbr Yrhdh Bvbct, wmte shnmjl dbkmj supphrt hc [wmttbr, Fjnbghha,Mcstj`rjd.
Cbbk Mcnrbjsb hfNhcsudbr Bc`j`bdbct
Jkkmtmhc hf Jlbrts jck ^hnmjl Dbkmj ^ejrmc` fhr jll dhgmlb jpps. (^bb RUMdprhvbdbcts)
Ljna hf Lhyjlty Yrh`rjds Guy 5 `bt =teYmzzj frbb fhr jll jnnhucts
Kbnlmcb hf Njglb [V^ugsnrmgbrs & ^wmtne th
Whau thpghx.
Khdmchs Ymzzj Nejccbl hc Whau th jllhw mts 2 dmllmhc + usbrs th hrkbr pmzzj gbfhrbwjtnemc` jc bctmrb sbjshc hf tebmr fjvhrmtb sehw/dhvmb djrjtehc. Yrhvmkbs j cbw
jck chvbl wjy th hrkbr pmzzj. (^bb htebr km`mtjl nejccbls)
Nrhss Yrhdhtmhcs Mcnbctmvb th frbb hcb-wbba sugsnrmptmhc fhr bvbry pmzzj hrkbr. [ems tjps mcthEuluYlus ; dmllmhc pjymc` sugsnrmgbrs. (Jnnhrkmc` th nhd^nhrb, Eulu ms #: mc
bc`j`bdbct jdhc` thp jk supphrtbk smtbs. Eulu vmbwbrs stjy wmte us fhr;2dmcutbs pbr sbssmhcwmtehut fjst-fhrwjrkmc` hr samppmc` jks. Eulu ms jlsh #: mc
djrabt sejrb hf jll prbdmud hclmcb vmkbh prhvmkbrs, kblmvbrmc` : mc > hf jll prbdmud
vmkbh jks mc teb R.^. Hur rbjshcjglb jk lhjk krmvbs teb em`ebst rbnjll jckjwjrbcbss fhr grjcks, wemne rbsults mc em`ebr bffbntmvbcbss fhr teb vmkbh jks.)
[jp-th-Pbgsmtb Fbjturb hcKrjdjFbvbr & Vmam Dhgmlb
Jpp
KrjdjFbvbr jck Vmam dhgmlb jpps ejvb teb tjp-th-wbgsmtb fbjturb tejt jllhwsjukmbcnbs th `h kmrbntly th teb Khdmchs wbgsmtb th hrkbr j pmzzj.
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
7/22
MC[B@WJ[BK DJWAB[MC@ NHDDRCMNJ[MHC^ Km`mtjl Dbkmj (Dhgmlb & ^hnmjl) Jpp Rsbr Bxpbrmbcnb (RU) Mdprhvbdbcts
Wbtjml [hune Yhmcts Yrhkunt/Yjnaj`mc` ^jlbs Yrhdhtmhcs Lhyjlty Yrh`rjds
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
8/22
>69 [HRNEYHMC[ YM__JYWB YRWNEJ^B DHGMLB VMKBH
HC KBDJCKJKVBW[M^MC@
DHGMLB JYY WHAR NEJCCBL ^HNMJL DBKMJ KM@M[JL
NHRYHC^
^RDDBWYWHDH[MHC^
JYY R^BWBUYBWMBCNBMDYWHVBDBC[^
JYY R^BW BUYBWMBCNB MDYWHVBDBC[^
KHDMCH^ YJNAJ@MC@
YRWNEJ^B
YH^[ YRWNEJ^B ^HNMJL
DBKMJ LH]JL[]
YWH@WJD^
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
9/22
>62 KJ]^ HF ^EJWMC@ KHDMCH^Dhcte JntmvmtyOjcujryFbgrujry
Khdmchs dhgmlb jpp RU mdprhvbdbcts Ljucne Whau nejccbl Jkvbrtmsmc` hc KrjdjFbvbr & Vmam (dhgmlb vmkbh hc kbdjck jpp) ^bck bdjml gljsts jghut Whau nejccbl, Eulu prhdhtmhcjl tmb-up ^bck bdjml gljsts jghut hrkbrmc` pmzzj strjm`et frhd Vmam jck KrjdjFbvbr dhgmlb jpp Fjnbghha, [wmttbr jck Mcstj`rjd shnmjl dbkmj supphrt fhr JLL YWHDH^ JLL ]BJW WHRCK ^hnmjl dbkmj prhdhtmhcs th khwclhjk Whau nejccbl jpp Juthdjtmn upkjtb hf jll mcstjllbk jpps #^ejrbJ^uddbr bdjml gljst (sprmc`/suddbr prhdhtmhc)
DjrneJprml
^hnmjl dbkmj prhdhtmhcs th khwclhjk Whau nejccbl jpp #^ejrbJ^uddbr bdjml gljst (sprmc`/suddbr prhdhtmhc) Bdjml gljst th rbsmkbcts wmtemc nmty lmdmts hf Lhs Jc`blbs, Dmjdm, Cbw Hrlbjcs jck Ehusthc
jghut #^ejrbJ^uddbr bvbct
Ljucne #^ejrbJ^uddbr bvbct mc tbst nmtmbs Lhs Jc`blbs (Blysmjc Yjra), Dmjdm (Fljdmc`hYjra), Cbw Hrlbjcs (Cbw Hrlbjcs Nmty Yjra), Ehusthc (^jd Ehusthc Yjra)
Bdjml gljst th rbdmck usbrs jghut lhyjlty rbwjrks th krmvb dhrb hrkbrs Fjnbghha, [wmttbr jck Mcstj`rjd shnmjl dbkmj supphrt fhr jll hc`hmc` prhdhs
DjyOucb
Ouly
Bdjml gljst th rbdmck usbrs jghut lhyjlty rbwjrks th krmvb dhrb hrkbrs Bdjml gljst th ljucne nrhss prhdhtmhc wmte Eulu Ylus Ljucne Eulu Ylus prhdhtmhc - hcb wbba frbb EuluYlus fhr bvbry pmzzj hrkbr ^hnmjl dbkmj njdpjm`c fhr ]hu[ugb vmkbh nhctbst Ljucne ]hu[ugb vmkbh nhctbst Bdjml gljst th rbsmkbcts hf Cbw ]hra, Nemnj`h, Ghsthc fhr #^ejrbJ^uddbr bvbct prhdhtmhc Fjnbghha, [wmttbr jck Mcstj`rjd shnmjl dbkmj supphrt fhr jll hc`hmc` prhdhs
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
10/22
>62 KJ]^ HF ^EJWMC@ KHDMCH^Dhcte JntmvmtyJu`ust^bptbdgbr
Hnthgbr
Bdjml gljst th rbdmck usbrs jghut lhyjlty rbwjrks th krmvb dhrb hrkbrs Gjna-th-snehhl nhuphc prhdhtmhc Njdpus Jkkrbss Yrhdhtmhc - kmsnhucts fhr jpp usbrs weh `bt pmzzj kblmvbrbk wmtemc j rjkmus
hf j nhllb`b njdpus
Fjnbghha, [wmttbr jck Mcstj`rjd shnmjl dbkmj supphrt fhr jll hc`hmc` prhdhsChvbdgbr
Kbnbdgbr
Bdjml gljst th rbdmck usbrs jghut lhyjlty rbwjrks th krmvb dhrb hrkbrs Gljna Frmkjy @mft njrk prhdhtmhc - prhdhtb `mft njrks js teb pbrfbnt ehlmkjy `mft Fjnbghha, [wmttbr jck Mcstj`rjd shnmjl dbkmj supphrt fhr jll hc`hmc` prhdhs
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
11/22
FHHK FHW [EHR@E[ Dhgmlb jpp usbrs 6,0:7,299 thtjl usbrs [wmttbr Rsbrs ;= dmllmhc
Whau Rsbrs 2 Dmllmhc js hf Jprml 79:> EuluYlus (pjymc`) Rsbrs ; Dmllmhc KrjdjFbvbr 6 Dmllmhc Rcmqub Vmsmthrs Vmam 2 Dmllmhc Jpp Khwclhjks
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
12/22
R^BW BUYBWMBCNB Khdmchs Jpp Rsbr Bxpbrmbcnb (RU) Mdprhvbdbcts
JLBW[^
Jlbrts wmll prhdpt jpp hwcbrs mf
tebrb jrb jcy cbw hffbrs hrnhuphcs tejt ms prbsbctly
jvjmljglb th usb.
^HNMJL DBKMJ ^EJWMC@
Jc juthdjtmn sejrmc` fbjturbwmll jllhw prbsbct usbrs th lmcateb Khdmchs jpp wmte Fjnbghha,
[wmttbr & Mcstj`rjd jpps. [emsjllhws fhr em`ebr usbrbc`j`bdbct jck mcflubcnmc`cbtwhras.
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
13/22
LH]JL[] YWH@WJD^ Khdmchs Ymzzj Wbwjrks
Guy 5 pmzzjs jck `bt =tepmzzj frbb prhdh. Nusthdbrs wehpurnejsb 5 pmzzjs `bt teb =tepmzzj fhr frbb.
[ems krmvbs rbpbjt purnejsb.
Jkkmc` tems fbjturb th teb jpp wmll puse nusthdbrs th abbphrkbrmc` mc hrkbr th `bt teb prmzb.
[mb-up prhdhtmhc wmte Eulu -Frbb :-wbba sugsnrmptmhcfhr bvbry hrkbr fhr j lmdmtbktmdb.
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
14/22
H[EBW KM@M[JL NEJCCBL^ Khdmchs Ymzzj Hrkbrmc` Nejccbl hc Whau*
Whau ms jc mctbrcbtnhccbntbk vmkbh strbjdmc`pljybr tejt ejvb jllhwbk
nhcsudbrs th nut teb njglbjck swmtne th strbjdmc`
vmkbh. Js hf Jprml 79:> tebrbjrb 2 dmllmhc Whau usbrs.
Nurrbctly, tebrb jrb ch jppstejt jllhw fhr hrkbrmc` fhhk
vmj teb Whau. Khmc` temswhulk pjvb wjy th fmrst-th-djrabt jkvjctj`b.
*J qujrtbr hf Whau usbrs strbjd dhrb tejc >2 ehurs hf vmkbh pbr wbba th j [V, jcehur jghvb teb jvbrj`b jdhuct hf tmdb spbct wjtnemc` lmvb [V (>; ehurs jnnhrkmc` thCbmlsbc). Jnnhrkmc` th Jctehcy Phhk, Whau fhuckbr jck NBH, tejt djabs Whau hcb
hf teb dhst "nhvbtbk strbjdmc` pljtfhrds.ettp?//www.cbhwmc.cbt/cbws/rhau-nblbgrjtbs-2-dmllmhc-usbrs-jck-5-gmllmhc-vmkbh-strbjds
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
15/22
DHGMLB VMKBH HC KBDJCK JKVBW[M^MC@KrjdjFbvbr (KF) jck Vmam jrb vmkbh-hc-kbdjck
nejccbls tejt fbjturb Ahrbjc Krjdjs, Ljtmc Jdbrmnjc[blbchvbljs jck j wmkb rjc`b hf Jsmjc [V sehws jckdhvmbs fhr frbb.
Jnnhrkmc` th @hh`lbYljy ^thrb, teb dhgmlb KF jpp ejs
:99A+ khwclhjks, Vmam ejs 2dmllmhc+ khwclhjks (fm`urbs
kh cht mcnlukb mYehcb, mYjk jck Pmckhws jpps).
Jkvbrtmsmc` hc tebsb dhgmlb vmkbh-hc-kbdjck
strbjdmc` jpps ejs teb gbcbfmt hf teb jgmlmty th tjp wemlbteb jk ms gbmc` pljybk teus tbllmc teb nhcsudbr th hrkbr
pmzzj wemlb wjtnemc` hcb krjdj bpmshkb jftbr jchtebr.Yhtbctmjlly, tems tjp th wbgsmtb fbjturb njc ljucne teb
Khdmchs dhgmlb jpp wemlb jmrmc` teb nhddbrnmjl.
KF jck Vmam jukmbcnbs jrb bc`j`bk, jck jnnhrkmc` thKF teby ejvb >99A jntmvb usbrs, 6dmllmhc ucmqub vmsmthrsjck usbrs strbjd jghut :9 ehurs hf vmkbh pbr dhcte.
(stjts gblhw prhvmkb fhr `lhgjl jukmbcnb)
0:% hf KF jukmbcnb jrb chc-Jsmjcs. ;9% Njunjsmjc,:0% Jfrmnjc-Jdbrmnjc jck :>% Emspjcmn. 27% hf tebdjrb Fbdjlb, ;5% Djab jck :5->; j`b grjnabt jt >=%,
>2-;= 72% jck tbbcs j`bk :>-:0 jt :0%*
"#$%&'(& %')* )+*,-./9-::777>.;'(%'&,;>'&2:6*+&;'0$+;,;0)&5&+0=9+&;$=0;,*'?0#=0);'=011.2,8
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
16/22
^EJWB J RDDBW BVBC[ YWHDH Khdmchs #^ejrbJ^uddbr Bvbct
Mc rbsphcsb th teb kmp mc sjlbs mc^prmc` jck ^uddbr dhctesgbnjusb nhcsudbrs jrb hutsmkbbcohymc` teb sucsemcb, Khdmchswmll sbt-up ghhtes jt j pjra tejt
ms wmtemc teb kblmvbry rjc`b hf jsthrb. Mc teb ghhte, Khdmchsbdplhybbs njc pljnb hrkbrs vmjj dhgmlb kbvmnb hr pjra `hbrsnjc hrkbr frhd teb ghhte jck
nljmd j gjllhhc th gb bjsmlymkbctmfmbk gy kblmvbry `uys webctebmr pmzzj ms rbjky fhr kblmvbry.
* Ljucne th djab mt jc mc-sthrb
njrryhut/kblmvbry bvbct.
Whll hut hf tems prhdh wmll fmrst stjrt mc Jprml mc Lhs Jc`blbs, Cbw Hrlbjcs jckDmjdm. Rphc teb dbjsurbk sunnbss hf teb prhdh, teb bvbct sehulk gb rhllbkhut mc Cbw ]hra, Nemnj`h jck Ghsthc.
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
17/22
^EJWB J RDDBW VMKBH YWHDH
[ems cbbks th sjyKhdmchs Ymzzj Hffmnmjl
[ems vmkbh nhctbst, ehstbkhc teb Khdmchs ]hu[ugbnejccbl, wmll nhdplbdbct
teb #^ejrbJ^uddbrnjdpjm`c. Vmkbhs wmte teb
dhst lmabs wmll gb fbjturbkhc j wbbaly gjsms jckultmdjtbly teb nrbjthrs hf teb
wmccmc` vmkbh wmll rbnbmvbhcb ybjr hf frbb Khdmchspmzzj jck kblmvbry.
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
18/22
AYMs G] ^HRWNBDhgmlb Jpp Pbgsmtb ^hnmjl Dbkmj
# hf Jpp Khwclhjks # hf Vmsmts Fjnbghha Lmabs @rhwte
# hf ^m`c ups fhr teb Jpp Nlmna terhu`e Wjtb [wmttbr Fhllhwbrs @rhwte
Frbqubcny hf Jpp Hpbcbk # hf Rcmqub Vmsmthrs Wb-twbbts
[mdb ^pbct hc teb Jpp [mdb spbct hc teb wbgsmtb Fjnbghha ^ejrbs
Jpp Wjcamc` hc ^thrbs Ghucnb Wjtb [wmttbr Wbplmbs/Dbctmhcs
DJR Dhctely Jntmvb Rsbrs/KJR Kjmly Jntmvb Rsbrs
[rjffmn frhd Fjnbghha/[wmttbr/]hu[ugb
Fjnbghha Nhddbcts
Jpp Ljucne/ Lhjk [mdb [rjffmn frhd (Hr`jcmn/Yjmk
^bjrne)Khwclhjks (frhd mH^,
Jckrhmk, Gljnagbrry kbvmnbs)
Khwclhjks (frhd Yjmk/Hr`jcmn ^bjrne)
* Ylbjsb rbfbr AYM sbntmhc uckbr Jppbckmx fhr j kbtjmlbk bxpljcjtmhc
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
19/22
MC[B@WJ[BK AYMsGuzz Vhludb ^bctmdbct Jcjlysms ^ejrb hf Vhmnb
x x x
* Ylbjsb rbfbr AYM sbntmhc uckbr Jppbckmx fhr j kbtjmlbk bxpljcjtmhc
Wbvbcub Km`mtjlBffhrts Yrb Njdpjm`c Yhst Njdpjm`c Mcnrbjsbx x x
Zujlmtjtmvb dbtrmns lmab [hpmns jck Njtb`hrmbs hf Kmsnussmhc sehulk jlsh gbdhcmthrbk.
[hpmns hf Kmsnussmhc whulk gb thpmns lmab pjrty, snehhl, nblbgrjtmhc, nrjvmc`wemne wbrb kmsnussbk mc nhctbxt th Khdmchs Ymzzj.
Njtb`hrmbs hf Kmsnussmhc whulk gb njtb`hrmzmc` teb nhcvbrsjtmhc uckbr thpmn hfmctbct. Fhr bxjdplb mf j kmsnussmhc wjs djkb th djab htebrs jwjrb hf Khdmchs
teb njtb`hry whulk gb Jwjrbcbss, mf kmsnussmhc wjs jsshnmjtbk wmte ejppmcbss,
njtb`hry whulk gb Jsshnmjtmhc jck sh hc.
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
20/22
GRK@B[ & WHM
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
21/22
AB] [JABJPJ]^ @jmc fmrst dhvbr jkvjctj`b mc cbw km`mtjl nejccbls
Whau Nejccbl Kbvblhpdbct Dhgmlb vmkbh hc kbdjck jkvbrtmsmc` (Vmam & KrjdjFbvbr) Nrhss prhdhtmhcs wmte EuluYlus
Mdprhvb Rsbr Bxpbrmbcnb mc Khdmchs Dhgmlb Jpp wmte mcnlusmhc hf Lhyjlty prh`rjds Nhuphc jlbrts ^hnmjl Dbkmj Mctb`rjtmhc (Fjnbghha, [wmttbr jck Mcstj`rjd ejrmc`)
Ljucne #^ejrbJ^uddbr Yrhdhtmhcs Mcnrbjsb sjlbs mc sprmc` jck suddbr dhctes Mcnrbjsb ]hu[ugb sugsnrmgbrs Mcnrbjsb njrry-hut hrkbrs
Mdprhvb AYM Dbjsurbdbct gy usmc` j cbw dbjsurbdbct systbd thmdprhvb nhcsudbr bc`j`bdbct jck mcnrbjsb sjlbs
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)
22/22
^HRWNB^ Glub Nlhuk ^hlutmhcs. (c.k.). Ehw dune khbs mt nhst th kbvblhp jc jpp8 Wbtrmbvbk :7 :, 79:>, frhd Glub Nlhuk ^hlutmhcs? ettp?//www.glubnlhukshlutmhcs.nhd/glh`/nhst-kbvblhp-jpp/ Nhllmbr, D. (c.k.). Ehw Dune Khbs ^hnmjl Dbkmj Nhst Nhdpjcmbs mc 79:78 . Wbtrmbvbk Kbnbdgbr :, 79:>, frhd DjnaNhllmbr.nhd? ettp?//www.djnanhllmbr.nhd/nhst-hf-shnmjl-dbkmj-mc-79:7/ Kbjc, @. (79:9, Djrne 9=). Khdmchs Ymzzj Gbyhck teb Khu`e. Wbtrmbvbk Kbnbdgbr 9:, 79:>, frhd Djrabth`rjpey? ettp?//djrabth`rjpey.nhd/tj`/khdmchs-pmzzj/ Khdmchs Ymzzj. (c.k.). Jghut Khdmchs Ymzzj. Wbtrmbvbk Kbnbdgbr 9:, 79:>, frhd Khdmchs Gmz (Khdmchs Ymzzj Nhrphrjtb Pbgsmtb)? ettp?//khdmchsgmz.nhd/Gmz-Yuglmn-BC/^mtb+Nhctbct/^bnhckjry/Jghut+Khdmchs/Fuc+Fjnts/ Krbll, L. (79:>, ^bptbdgbr 9;). = Dhgmlb Jpp AYMs th Achw. Wbtrmbvbk Kbnbdgbr 9:, 79:>, frhd Djsejglb? ettp?//djsejglb.nhd/79:>/9=/9;/dhgmlb-jpp-dbtrmns/ Frhctljybr. (c.k.). Frhctljybr Yrmnmc` Kbtjmls. Wbtrmbvbk Kbnbdgbr :, 79:>, frhd Frhctljybr? ettp?//www.frhctljybr.nhd/prmnmc` @jrnmj, N. W. (79:9, Ojcujry 70). Ahrbjc Krjdj Fbvbr ^prbjks Jdhc` R^ Fjcs. Wbtrmbvbk Kbnbdgbr 9:, 79:>, frhd Ejcnmcbdj [eb Ahrbjc Dhvmb & Krjdj Kjtjgjsb?ettp?//www.ejcnmcbdj.cbt/ahrbjc-krjdj-fbvbr-sprbjks-jdhc`-us-fjcs-7796:.etdl Eulu Ylus vs. KrjdjFbvbr? ^mkb-gy-smkb Nhdpjrmshc. (c.k.). Wbtrmbvbk Kbnbdgbr 9:, 79:>, frhd Achom Nhcsudbr Achwlbk`b? ettp?//euluplus.achom.nhd/nhdpjrb-vs/krjdjfbvbr/ Djrsejll, O. (79:>, Fbgrujry 77). Pejt Hclmcb Jks Wbjlly Nhst. Wbtrmbvbk Kbnbdgbr :, 79:>, frhd Km`mkjy? e ttp?//km`mkjy.nhd/puglmsebrs/wejt-hclmcb-jks-rbjlly-nhst/ ^jckhvjl, @. (79::, Ouly 6). Eulu Ylus nlhsbs mc hc : dmllmhc sugsnrmgbrs. Wbtrmbvbk Kbnbdgbr :, 79:>, frhd N|Cbt? ettp?//cbws.ncbt.nhd/5>9:->:99:X>-79900>9;-76:/eulu-plus-nlhsbs-mc-hc-:-dmllmhc-sugsnrmgbrs/ ^ljtbr-Whgmcs, D. (79:>, Jprml ::). Whau nblbgrjtbs 2 dmllmhc usbrs jck 5 gmllmhc vmkbh strbjds . Wbtrmbvbk Kbnbdgbr 9:, 79:>, frhd Cbhwmc? ettp?//www.cbhwmc.cbt/cbws/rhau-nblbgrjtbs-2-dmllmhc-usbrs-jck-5-gmllmhc-vmkbh-strbjds ^tjckjrk Kbfmcmtmhcs fhr Wbjne jck Mdprbssmhcs. (79:>, Djrne :2). Wbtrmbvbk Kbnbdgbr 9:, 79:>, frhd ^DD^tjckjrks? ettp?//www.sddstjckjrks.nhd/79:>/9>/prhphsbk-shnmjl-dbkmj-stjckjrk-kbfmcmtmhcs-fhr-rbjne-jck-mdprbssmhcs-frhd-teb-km`mtjl-jcjlytmns-jsshnmjtmhc/ Pmampbkmj. (c.k.). Pmampbkmj. Wbtrmbvbk Kbnbdgbr 9:, 79:>, frhd Khdmchs Ymzzj? ettp?//bc.wmampbkmj.hr`/wmam/KhdmchsXYmzzj