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7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Proposal / Leave Behind)
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HIDJKI_ RJ ^LJKXAMPLXAH
DLPGAXJKM OLDRLJMK
HIDJKI_ RJ ^LJKXAMPLXAH
DLPGAXJKM OLDRLJMK
IEEJOJLC AKXPZ XI 02
7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Proposal / Leave Behind)
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XL@CA IE OIKXAKX_
Hidjkis, lk Ldarjolk rastlurlkt ofljk lkh jktarkltjiklcerlkofjsa pjzzl hacjvary oirpirltjik rlkgs ls ika ie tfatip pu`cjo rastlurlkt `rlkhs wjtf ivar
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_prjkm/_uddar hjp jk slcas lkh akmlmadakt #_flraL_uddar Rridi Avakt, wjtf siojlc dahjlsuppirt ik Xwjttar, Eloa`iig, Jkstlmrld lkhRjktarast.
Kaah Jkoralsa ie Oiksudar Akmlmadakt Lhhjtjik ie Lcarts lkh _iojlc Dahjl _flrjkm eir lccdi`jca lpps. (_aa QV Jdprivadakts)
Clog ie Ciylcty Rrimrlds @uy 6 mat :tf Rjzzl eraa eir lcc looiukts
Haocjka ie Ol`caXU _u`sorj`ars & swjtof ti Pigutip`ix.
Hidjkis Rjzzl Oflkkac ik Pigu ti lcciw jts 1djccjik + usars ti irhar pjzzl `aeira wltofjkmlk aktjra salsik ie tfajr elvirjta sfiw/divjadlrltfik. Rrivjhas l kaw lkh kivac wly ti irharpjzzl. (_aa itfar hjmjtlc oflkkacs)
Oriss Rriditjiks Jkoaktjva ti eraa ika-waag su`sorjptjik eir avarypjzzl irhar. Xfjs tlps jkti FucuRcus 8 djccjik plyjkmsu`sorj`ars. (Looirhjkm ti oid_oira, Fucu js #< jkakmlmadakt ldikm tip lh suppirtah sjtas. Fucu
vjawars stly wjtf us eir 81 djkutas par sassjikwjtfiut elst-eirwlrhjkm ir sgjppjkm lhs. Fucu jslcsi #< jk dlrgat sflra ie lcc pradjud ikcjka vjhaiprivjhars, hacjvarjkm < jk ? ie lcc pradjud vjhailhs jk tfa Q._. Iur ralsikl`ca lh cilh hrjvas tfafjmfast raolcc lkh lwlrakass eir `rlkhs, wfjofrasucts jk fjmfar aeeaotjvakass eir tfa vjhai lhs.)
DLPGAX PA_ALPOF OIKOCQ_JIK_ _XPLXAMJO LOXJIK_
_XPLXAMJO _QDDLPZ OFLPX
?52 XIQOFRIJKX RJ^^L
RPA RQPOFL_A
DI@JCA UJHAIIK HADLKHLHUAPXJ_JKM
DI@JCA LRR PIGQ OFLKKAC _IOJLC DAHJL HJMJXLC OIQRIK_ _QDDAP
RPIDIXJIK_ LRR Q_AP AVRAPJAKOA
JDRPIUADAKX_
RI_X RQPOFL_A
_IOJLC DAHJL CIZLCXZ RPIMPLD_
RQPOFL_A
LRR Q_AP AVRAPJAKOA JDRPIUADAKX_ HIDJKI_ RLOGLMJKM (@ixas wjcc `a prjktah
wjtf ourrakt ik-mijkm priditjiks)
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Hidjkis js :1% erlkofjsa iwkah lkh dira tflk ikaflce ie Hidjkis slcas oida erid iutsjha ie tfa Qkjtah_tltas. Hidjkis tip dlrgats lra> tfa Qkjtah _tltas, QkjtahGjkmhid, Jkhjl, Daxjoi lkh Lustrlcjl. Hidjkis ourraktcy
fichs tfa kud`ar ika pjzzl hacjvary lkh olrryiut dlrgatpisjtjik jk ?6 dlrgats jkocuhjkm tfa Qkjtah Gjkmhid, Jkhjl,Daxjoi, Lustrlcjl, _iutf Giral, Xurgay lkh Erlkoa. ]jtfjktfa Qkjtah _tltas, Hidjkis js tfa saoikh clrmast pjzzlhacjvary ofljk, eicciwjkm Rjzzl Fut.
Hidjkis slcas lra leeaotah `y salsiklcjty. Xfa `usjasthly eir pjzzl hacjvary jk tfa Qkjtah _tltas alof yalr js _upar@iwc _ukhly eicciwah `y Flcciwaak, Kaw Zalrs Ava/Hlylkh Xflkgsmjvjkm Ava, fiwavar, tfara js typjolccy l hjp jkslcas lkh akmlmadakt jk tfa sprjkm lkh suddar diktfs.Hidjkis js lcsi ourraktcy l calhar jk tfa di`jca irharjkmsploa ls :1% ie lra oivarah wjtf tfa Hidjkis ikcjkairharjkm lpp. Ls l rasuct, lpprixjdltacy 82% ie slcas jk tfaQkjtah _tltas oida tfriumf tfa hjmjtlc irharjkm oflkkacslkh tfjs oiuch `a l oiktjkuah ippirtukjty eir akflkoahdi`jca slcas lkh priditjiks.
Hidjkis tlrmat dlrgat js eljrcy wjha lkh oucturlccy
hjvarsa jkocuhjkm `itf dlcas lkh eadlcas erid lmas
Hjmjtlc Dahjl (Di`jca & _iojlc) Lpp Qsar Axparjakoa (QV) Jdprivadakts
Patljc Xiuof pijkts
Rrihuot/ploglmjkm
_lcas Rriditjiks
Ciylcty Rrimrlds
Hidjkis olk haka tfa dlrgatjkm strltamy tfriumfl yalr-cikm dlrgatjkm olcakhlr tflt fjmfcjmfts vlrjiuspriditjiks lkh strltamjas tfriumfiut tfa yalr ti lhhrassaxjstjkm jssuas ir lrals ie jdprivadakts.
DLPGAX PA_ALPOF
DLPGAXJKM _XPLXAMZ
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?51 HLZ_ IE _FLPJKM HIDJKI_
Hidjkisdi`jca lpp QVjdprivadakts
Clukof Piguoflkkac
Lhvartjsjkm ikHrldlEavar & Ujgj(di`jca vjhai ik
hadlkh lpp) _akh adljc clsts
l`iut Pigu oflkkac,Fucu priditjiklctja-up
_akh adljc clstsl`iut irharjkm pjzzlstrljmft erid Ujgjlkh HrldlEavardi`jca lpp
Eloa`iig, Xwjttarlkh Jkstlmrldsiojlc dahjl
suppirt eir LCCRPIDI_ LCC ZALPPIQKH
_iojlc dahjlpriditjiks tihiwkcilh Piguoflkkac lpp
Lutidltjo uphlta ielcc jkstlccah lpps
#_flraL_uddaradljc `clst (sprjkm/suddar priditjik)
_iojlc dahjlpriditjiks tihiwkcilh Piguoflkkac lpp
#_flraL_uddaradljc `clst (sprjkm/suddar priditjik)
Adljc clst ti
rasjhakts wjtfjkojty cjdjts ie CisLkmacas, Djldj,Kaw Ircalks lkhFiustik l`iut#_flraL_uddaravakt
Clukof#_flraL_uddaravakt jk tast ojtjasCis Lkmacas(Acysjlk Rlrg),Djldj (Ecldjkmi
Rlrg), Kaw Ircalks(Kaw Ircalks OjtyRlrg), Fiustik (_ldFiustik Rlrg)
Adljc clst tiradjkh usars l`iutciylcty rawlrhs tihrjva dira irhars
Eloa`iig, Xwjttarlkh Jkstlmrldsiojlc dahjlsuppirt eir lccikmijkm pridis
Adljc clst tiradjkh usars l`iutciylcty rawlrhs tihrjva dira irhars
Adljc clst ticlukof orisspriditjik wjtf FucuRcus
Clukof Fucu Rcuspriditjik - ikawaag eraa FucuRcuseir avary pjzzl irhar
_iojlc dahjloldpljmk eirZiuXu`a vjhaioiktast
Clukof ZiuXu`avjhai oiktast
Adljc clst tirasjhakts ie KawZirg, Ofjolmi,
@istik eir#_flraL_uddaravakt priditjik
Eloa`iig, Xwjttarlkh Jkstlmrldsiojlc dahjlsuppirt eir lccikmijkm pridis
Adljc clst tiradjkh usars l`iutciylcty rawlrhs tihrjva dira irhars
@log-ti-sofiicoiupik priditjik
Oldpus LhhrassRriditjik -
hjsoiukts eir lppusars wfi mat pjzzlhacjvarah wjtfjk lrlhjus ie l oiccamaoldpus
Eloa`iig, Xwjttarlkh Jkstlmrldsiojlc dahjlsuppirt eir lccikmijkm pridis
Adljc clst tiradjkh usars l`iutciylcty rawlrhs tihrjva dira irhars
@clog Erjhly Mjetolrh priditjik -pridita mjet olrhsls tfa pareaot
ficjhly mjet Eloa`iig, Xwjttar
lkh Jkstlmrldsiojlc dahjlsuppirt eir lccikmijkm pridis
NLKQLPZEA@PQLPZ
DLPOFLRPJC
DLZNQKANQCZ
LQMQ_X_ARXAD@APIOXI@AP
KIUAD@APHAOAD@AP
Hidjkis wjcc stlrt iut tfa olcakhlr lkh solc yalr jk Nlkulrywjtf clukofjkm usar axparjakoa (QV) jdprivadakts wjtf tfajraxjstjkm sjta, lpp lkh siojlc dahjl sjtas. Oiksjharjkm oidpaccjkmsiojlc dahjl stltjstjos, Hidjkis sfiuch jkvastjkm jk l Pigu oflkkaceir irharjkm pjzzl (1 djccjik usars ls ie Lprjc 02
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]a eaac tflt GRJs sfiuch `a oltamirjzah `y siuroa.Xfa siuroas lra prjdlrjcy Hidjkis Di`jca Lppcjoltjik,Hidjkis ]a`sjta lkh Hidjkis _iojlc Dahjl Oflkkacs(Eloa`iig lkh Xwjttar). Rcalsa raear ti tfa GRJ _oiraolrhssflrah jk tfa Lppakhjx eir l hatljcah `ralghiwk ik fiwti trlog tfa datrjos `y diktf lkh qulrtar. Iur summastah
datrjos oivar dlnir lspaots ie oiksudar `aflvjir lkhoiksudar akmlmadakt ikcjka.
Eurtfar, wa eaac tflt GRJ trlogjkm olkkit `a aeeaotjvawjtfiut `akofdlrgs. Hidjkis wjcc kaah ti haka`akofdlrgs `lsah ik jkhustry lvarlmas ir oidpatjtjik,ramuclrcy lssass pareirdlkoa lkh looirhjkmcy dihjeydlrgatjkm strltamy.
GRJ DAL_QPADAKX
Di`jca Lpps\ulktjtltjva datrjos>
Kud`ar ie lpp hiwkcilhs Kud`ar ie sjmk-ups eir tfa lpp kud`ar ie ikcjka
looiukts oraltah tfriumf tfa lpp Eraquakoy ie lpp ipakah fiw eraquaktcy tfa lpp wls
ipakah Xjda spakt ik tfa lpp tfa tjda jk saoikhs/djkutas
paipca spakt ik tfa lpp Lpp rlkgjkm ik stiras tfa rltjkm ie lpp `y usars DLQ diktfcy lotjva usars/HLQ hljcy lotjva usars
samdakt usars `y tfajr eraquakoy ie usa Lpp clukof/cilh tjda tfa rltji ie tfa tjda ti clukof lk
lpp ti tfa tjda jt klccy cilhs ik tfa havjoa Hiwkcilhs erid irmlkjo salrof lpp hiwkcilhs
tfriumf irmlkjo salrof eir tfa lpp Hiwkcilhs erid pljh salrof lpp hiwkcilhs tfriumf
pljh salrof eir tfa lpp Hiwkcilhs erid jI_ havjoas lpp hiwkcilhs ik
havjoas usjkm jI_ pclteird Hiwkcilhs erid Lkhrijh havjoas lpp hiwkcilhs ik
havjoas usjkm Lkhrijh pclteird H iwkcilhs erid @clog`arry lpp hiwkcilhs ik
havjoas usjkm @clog`arry I_
\ulcjtltjvacy, usar eaah`log ik tfa pareirdlkoa ie tfadi`jca lpp (tfriumf ravjaws lkh hjraot eaah`log) sfiuch `adikjtirah lkh lotah ik.
]a`sjta\ulktjtltjva datrjos>
Kud`ar ie vjsjts tfa kud`ar ie vjsjtirs ik tfa wa`sjta Ocjog tfriumf rlta (OXP) tfa kud`ar ie vjsjtirs wfi
ocjogah ik l Olcc Xi Lotjik ik tfa wa`sjta Kud`ar ie ukjqua vjsjtirs tfa kud`ar ie vjsjtirs wfi
olda ik tfa wa`sjta eir tfa
l) Palof j) Elk Oiukt`) Akmlmadakt
j) Akmlmadakt Plta mjvak `y(Cjgas + Oiddakts + _flras/Xitlc Palof)
jj) Xwjttar Jktarlotjiks(Xwaats + Patwaats + Papcjas)
DL__ Hjmjtlc GRJ DAL_QPADAKX LRRPILOF
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_iojlc Dahjl
Eloa`iig lkh Xwjttar lra tfa twi prjdlry siojlc dahjloflkkacs usah eir priditjik. ]a su` oltamirjzahdatrjos ukhar siojlc dahjl jkti Palof, Ldpcjoltjik lkhAkmlmadakt.
Palof raprasakts tfa titlc kud`ar ie ukjqua paipca wfiflh lk ippirtukjty ti saa lk jtad ir l vlcjh raprihuotjik ietflt jtad loriss siojlc dahjl. Eloa`iig Cjgas Mriwtf tfa mriwtf jk tfa kud`ar ie
Eloa`iig Cjgas Xwjttar Eicciwars Mriwtf tfa mriwtf jk tfa kud`ar ie
Xwjttar Eicciwars
Ldpcjoltjik raprasakts tfa dalsura ie tfa axtakt ti wfjoflky siojlc dahjl dasslma wakt vjrlc ldikm tfa ikcjkaluhjakoa.
Patwaats - tfa kud`ar ie ra-twaats hika eir HidjkisRjzzl twaats Eloa`iig _flras - tfa kud`ar ie sflras hika eir
Hidjkis Rjzzls stltus dasslmas ik Eloa`iig
Akmlmadakt raprasakts tfa dalsura ie fiw duofHidjkis Rjzzl js l`ca ti jktarlot wjtf lkh jkvicva tfa ikcjkaluhjakoa. Xwjttar rapcjas/Daktjiks tfa kud`ar ie rapcjas lkh
daktjiks wfjof ikcjka usars pist wjtf tfa HidjkisRjzzl Xwjttar looiukt
Eloa`iig Oiddakts tfa kud`ar ie oiddakts wfjofikcjka usars pist ik tfa Eloa`iig wlcc ie Hidjkis
Rjzzl
Fara wa wlkt ti fjmfcjmft tflt lcc akmlmadakt djmft kit`a pisjtjva. Je wa hi l saktjdakt lklcysjs ie tfa rapcjas lkhoiddakts, tfay djmft `a samdaktah jkti pisjtjva, kamltjvalkh kautrlc tika ie oikvarsltjik. ]a wjcc lhhrass tfjs `jtcltar jk tfa kaxt saotjik.
Jktamrltah GRJs
_iojlc Dahjl Cjstakjkm - Lplrt erid tfa l`iva datrjos wfjoflra distcy qulktjtltjva jk kltura, wa tfjkg tflt qulcjtltjvatrlogjkm suof ls siojlc dahjl cjstakjkm datrjos lra lcsijdpirtlkt. Datrjos cjga _flra ie Uijoa, @uzz Uicuda,_aktjdakt Lklcysjs, Xipjos ie Hjsoussjik lkh Oltamirjas ieHjsoussjik sfiuch `a lcsi hika eir l pridjkakt `rlkh cjgaHidjkis Rjzzl.
@uzz Uicuda tfa titlc kud`ar ie daktjiks ie HidjkisRjzzl ikcjka `y tfa ikcjka luhjakoa. Xfjs jkocuhasdaktjiks ik lcc `cims, eiruds, eiih ravjaw sjtas, Xwjttarlooiukts lkh pu`cjo Eloa`iig wlccs.
_aktjdakt Lklcysjs tfa tiklcjty ie oikvarsltjik eirHidjkis Rjzzl. Eir a.m. l twaat cjga wljtjkm eir dypjzzl #hidjkis js l pisjtjva saktjdakt. Lkitfartwaat cjga dy pjzzl js tlgjkm eiravar #sciw #hidjkis js
l kamltjva saktjdakt. _flra ie Uijoa tfa kud`ar ie daktjiks Hidjkis fls
ikcjka loriss lcc siuroas lkh tfak l oidplrjsik wjtftip oidpatjtirs cjga Rlpl Nifks lkh Rjzzl Fut. Xfjswjcc facp Hidjkis gkiw fiw `afjkh ir lfalh jt js tioidpatjtjik jk tfa ikcjka sflra ie vijoa.
Xipjos ie Oikvarsltjik jhaktjeyjkm tfa oiddik tipjosie oikvarsltjik js jksjmfteuc eir Hidjkis. Eir axldpcaje jt js ravalcah tflt paipca usa tfa wirh timatfar irorlvjkm eraquaktcy wjtf Hidjkis, Hidjkis olk pclkjts kaxt oldpljmk usjkm tfa slda tfada.
Oltamirjas ie Hjsoussjik jkhjoltas tfa jktakt iehjsoussjik ie tfa usars. Je tfa usars lra daktjikjkm
Hidjkis jk oiktaxt ie dlgjkm tfa itfars lwlra l`iuttfa `rlkh tfak tfjs hjsoussjik sfiuch `a tlmmah lsLwlrakass. Je tfa usar js daktjikjkm Hidjkis lkhlssiojltjkm jt wjtf flppy eiih tfak tfjs oikvarsltjiksfiuch `a tlmmah ls Lssiojltjik lkh si ik.
GRJ DAL_QPADAKX
Pavakua tfriumf Hjmjtlc Aeeirts
Xfriumfiut tfa yalr, wfak oldpljmks wjcc `a clukofahik hjeearakt oflkkacs, tfa `lsa ravakua erid ikcjka slcas
sfiuch `a raoirhah rst (j.a., tfa ravakua prjir ti tfaoldpljmk clukof). Rist oldpljmk clukof, tfa jkoralsa jkravakua sfiuch `a raoirhah. Xfjs jkoralsa jk ravakua olk`a lttrj`utah ti tfa slcas tfriumf hjmjtlc aeeirts.
Kaxt _taps]a flva sflrah l GRJ soiraolrh jk tfa Lppakhjx JJJ saotjik,wfara Hidjkis olk oidplra tfa lotulc datrjos vs. milcsik l diktfcy lkh qulrtarcy `lsjs.
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@QHMAX & PIJ
Rar Aofi dltarjlc, tfa oists eir lky lhhjtjiklc parsikkac,oraltjva havacipdakt, lkh prihuotjik eir tfa purpisas ietfa oflccakma js l fflt 1% ie tfa `uhmat. Eir tfjs ralsik, waastjdlta tfasa jtads wjcc oist $
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PAOIDDAKHLXJIK_
]a summastah jkkivltjva wlys eir Hidjkis ti jkoralsa jts slcas ik tfa di`jca lkh wa` dahjud. Eir adpflsjsik tfa spaojo jhals wfjof wa eaac flva dira pitaktjlc lkh olk calh Hidjkis ti flva l rst divar lhvlktlma,fara lra iur raoiddakhltjiks lkh tfa oirraspikhjkm axaoutjik.
Havacipdakt ie Hidjkis Rjzzlirharjkm oflkkac ik PiguXfjs js tlppjkm tfa raoakt adarmjkm trakh ieoiksudars hjsolrhjkm ol`ca tacavjsjiks lkhiptjkm eir Pigu tip`ix wfjof lcciws oiksudarsti akniy tfa `akat ie ukcjdjtah straldjkm ie XUsfiws ik-hadlkh lt l duof cassar oist.Xfjsstrltamy lcsi lcciw us ti tlp tfa fuma axjstjkmdad`arsfjp ie 1 djccjik+ usars ie Pigu.
Di`jca vjhai ik hadlkh lhvartjsjkm Ujgj lkh HrldlEavarXfa Ujgj lkh HrldlEavar lpps flva tfjs axoaptjiklccy oikvakjakt tlp-ti-mi-ti wa`sjtaealtura tflt lcciws vjawarsti tlp ik tfa soraak lkh mi hjraotcy ti tfa Hidjkis wa`sjta. Xfjs oiuch pitaktjlccy `a primrlddah ti clukof tfaHidjkis di`jca lpp je tfa lpp js jkstlccah jk tfa havjoa ir jkstruot tfa usar ti hiwkcilh tfa lpp ti irhar pjzzl.
Xlp-ti-mi-ti wa`sjta ealtura
Jdpriva tfa Hidjkis Lpps Qsar AxparjakoaLhhjkm lcarts, siojlc dahjl jktamrltjik lkh rawlrhs jk tfa Hidjkis Rjzzl di`jca lpp wjcc lcciw lpp usars ti matpriditjiks lkh oiupiks lcarts, sflra tfajr irharjkm prica lkh alrk rawlrhs letar irharjkm 6 pjzzls. Xfjs sfiuchhrjva rapalt puroflsa lkh l fjmfar siojlc dahjl akmlmadakt.
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7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Proposal / Leave Behind)
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_IQPOA_
@cua Ociuh _icutjiks. (k.h.). Fiw duof hias jt oist ti havacip lk lpp9 Patrjavah