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INTEGRATED MARKETING EARN VALUE EXAMPLES 2012/13 Melanie Tsao

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SKYWIRE LIVE WITH NIK WALLENDA Up to 40,000+ tweets per minute Generating 1.3 million tweets night of Premiere 700,000+ tweets in total Total Tweets for the Day resulted in 1.22 billion impressions 1.5 million streams on Discovery.com #Skywire generating 1 million mentions Skywire Live with Nik Wallenda drove 71% of all social media comments surrounding TV Primetime

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SKYWIRE LIVE WITH NIK WALLENDA

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Presented by Mitsubishi SKYWIRE SWEEPSTAKES: Win a 2014 Mitsubishi Outlander Preview Promo here: http://www.youtube.com/watch?v=3xnxH4YrSUghttp://www.youtube.com/watch?v=3xnxH4YrSUg

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SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi Fully Interactive Custom Website: skywire.agency.discovery.com Mitsubishi had full ownership of the custom Skywire Live website including 100% SOV against custom content such as the 360 degree walk experience, #aweyeah sweeps, highlights gallery, blog, and more.

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SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi

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SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi #AweYeah sweepstakes to further engage with fans and viewers via Twitter Second level sponsors included Go Pro which was leveraged for prizing

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SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi More custom content included Niks personal training journal Brought to you by Mitsubishi logo within custom section

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SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi While you wait for the excitement to begin! Mitsubishi media units displayed on loading pages

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SHARK WEEK ON DISCOVERY Presented by Volkswagon We've taken the top off of the Beetle cage and gone in hunt of bigger and badder sharks. http://www.youtube.com/watch?v=U7IMwKg5FSo

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SHARK WEEK ON DISCOVERY Presented by Volkswagon Online Virtual Shark Dive we created that allows fans to follow the Shark Cage's journey with some cool interactive elements http://dsc.discovery.com/tv-shows/shark-week/virtual-shark-dive/subaquatic-road-trip.htm Shark Cage Part 2: The Subaquatic Road Trip

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SHARK WEEK ON DISCOVERY Presented by Volkswagon VW SHARK WEEK RECIPRICOL MARKETING SHARK WEEK SOCIAL MEDIA CONTENT BY DEUTSCH SHAREABLE VIDEOS VIA INSTAGRAM AND VINE http://instagram.com/p/citOGnAc3X/

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SHARK WEEK ON DISCOVERY VW SHARK WEEK RECIPRICOL MARKETING VINE PROMO BY DEUTSCH SHAREABLE VIDEOS VIA INSTAGRAM AND VINE https://vine.co/v/hqYmLjEE2FX Volkswagon bought promoted tweets, #sharkweek