Integrated marketing solutions targeting business intelligence and

07TDWI Marketing ProgramsIntegrated marketing solutions targeting business intelligence

and data warehousing professionals worldwide

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MaximizeIn a time when executive

management demands

maximum return on your

marketing dollars, TDWI is

an ideal partner. We enable you to

leverage our programs to achieve your

marketing goals. From unique publications

and exhibitions to sponsored research

and online exposure, we provide a

proven marketing solution that increases

awareness of your brand, delivers superior

leads generation, and ensures BI and DW

professionals worldwide are familiar with

your products and services.

For over ten years, we have provided

critical research and training about the

strategies and technologies required to

implement business intelligence (BI) and

data ware housing (DW) solutions, and how

to leverage these solutions for maximum

business value. Supporting and fostering

the continued growth and success of the

industry, we offer a unique Membership

program, world-class educational events,

respected publications and research, and

comprehensive online resources.

the Return on YourMarketing Dollars

Benefi ts of TDWI Marketing Programs

❯ Increase brand awareness

❯ Generate quality leads

❯ Maximize return on your marketing dollars

❯ Partner with the industry’s

leading association

Marketing and Advertising Opportunites

❯ Conference Exhibitions

❯ Publications

❯ Research Reports

❯ Webinars

❯ Partner Member Program

❯ Online Marketing

❯ White Paper Library

❯ List Rental

TDWI has been a valuable and strategic partner for MicroStrategy. We have found that marketing with TDWI is a highly effective way to reach our target audience and to generate excitement about new products and solutions.

Mark LaRow, Vice President,

MicroStrategy Products, MicroStrategy

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Page Print

ExposureOnline

ExposureConference Exposure

Research Sponsorship

Lead Generation

Logo Exposure Distribution

4 Conference Exhibitions

N/A

4 Executive Summits

N/A

6 Partner Member Program

N/A

8 Micro-Center Program

TDWI Web site

8 E-newsletters 30,000–45,000 via e-mail

9 White Paper Library TDWI Web site

10 Webinars TDWI Web site

10 Drilldown Portals TDWI Web site

11 What Works 100,000 direct mail; digital promo; TDWI Web site

12 Best of BI 150,000 via e-mail; TDWI Web site

13 Business Intelligence Journal

TDWI Members, Conferences, and Web site

14 Research Report Series

TDWI Members, Conferences, and Web site

15 Annual Technology Poster

100,000 direct mail; TDWI Web site

15 Monograph Series TDWI Members and PDF

16 Best Practices Awards

TDWI Web site;mentioned in pubs

16 List Rental E-mail and direct mail

2007 TDWI Marketing Programs

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Job Title

One-third of our audience is

director level or above, with

titles such as:

❯ CEO, CIO, CTO

❯ VP, EVP

❯ Director of BI,

DW, IT, or IS

Approximate Gross Revenue

Industry

TDWI reaches a broad range

of industry sectors.

Forty-four percent of our

audience comes from

companies with more than

$1 billion in annual revenue.

AudienceAbout our

Demographics

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Conference Attendees

Our audience is growing.

TDWI conferences have averaged 685 paid

attendees in 2006, up 15% from 2005.1

You will always meet somebody new.

98% of attendees and 83% of companies are

fi rst-time conference goers.2

Our attendees are in the market

for your products and services.

70% indicate they are planning a BI/DW

implementation in the next 3–12 months.

73% indicate they have fi nal purchasing

authority, determine needs, or infl uence

purchasing decisions.3

Our attendees come from

large companies with substantial

IT budgets.

63% of the Fortune 100 companies have sent

attendees to TDWI in the past two years

Web Visitors

Our Web traffi c is on the rise.

Page Views and Visits

2005 20064Percent Change

Page Views 5,127,294 7,529,000 + 32%

Visits 1,283,497 2,000,000 + 36%

Unique Visitors 378,203 766,746 + 49%

Most TDWI Web visits originate

in the United States.

Domestic vs. International Visits

U.S. Visits 82%

International Visits 18%

Leads & Downloads

TDWI’s lead generating programs

deliver results.

Program Average Leads

What Works 800

Technology Poster 700

Best of BI 900

Research Reports 1,300 5

Webinar Series 650 6

1 Only paid attendees and members are included in this count 2 Within the last 24 months 3 Taken from our 2006 Chicago conference attendee survey

4 Projected, based on January–August 2006 statistics

5 Report downloads and Webinar registrations

6 Live event and on-demand viewers

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ExhibitionsTDWI World Conferences

TDWI World Conferences are

an ideal way to connect directly

with a highly targeted group of BI and DW

professionals looking to share knowledge and

learn about what is shaping the future of the

industry. In addition to receiving an in-depth

BI and DW education, attendees are evaluating

and making purchasing decisions on new

products and technologies to integrate within

their organizations.

TDWI’s Conference Program TDWI World Conferences feature a unique program

of top-notch instructors, full- and half-day courses,

one-on-one consulting, peer networking, and an

active Exhibit Hall featuring the latest products and

technologies. Each TDWI World Conference provides

a comprehensive and highly relevant lineup of

courses, attracting a highly qualifi ed audience of

BI decision makers.

In addition to a core program of classes ranging

from BI fundamentals to business analytics, TDWI

World Conferences focus on enhancing the line

of communication between business and IT. By

removing this communication gap, organizations

can better leverage their BI initiatives and exploit

information for business gain.

The Executive Program from TDWIThe semi-annual Executive

Program from TDWI brings a

pre-qualifi ed group of high-level

BI decision makers together for

case studies, panel discussions,

and round tables. This event is

co-located at TDWI World Conferences. Sponsorship

opportunities are available.Co

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2007 ScheduleTDWI World Conferences

Winter February 18–23, 2007

Caesars Palace, Las Vegas, NV

Spring May 13–18, 2007

Sheraton and Hynes Convention Center,

Boston, MA

Summer August 19–24, 2007

Manchester Grand Hyatt San Diego,

San Diego, CA

Fall October 28–November 2, 2007

Renaissance Orlando Resort, Orlando, FL

TDWI Europe May 2007 November 2007

Munich, DE Amsterdam, NL

Standard and premium exhibit packages

are available.

For more information, contact

Steve Cissell: 425.277.9135

[email protected] exhibit with TDWI on a regular basis because we see a variety of different attendees and companies represented at every event. There are always new decision makers in attendance.

Yves de Montcheuil, Director of

Product Marketing, Sunopsis

TDWI Conference AttendeesRecent events have had as many as 900 registered

conference attendees. We allow only paid

conference attendees and TDWI Members into the

Exhibit Hall. The result is quality—not just quantity.

Don’t waste your valuable time sifting through

crowds of unqualifi ed attendees. Let us show you

the rewards of dealing with highly targeted, qualifi ed

BI and DW professionals. Solution providers who

have participated in past conferences tell us that

TDWI conferences provide greater value than any

other BI and DW event in the industry. The high

caliber of attendees, and the quality of the leads,

prompts many solution sponsors to exhibit at

multiple shows, year after year.

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TDWI’s 2007 Partner Member

Program enables you to take

advantage of several market-

leading programs designed to enhance

your BI and DW marketing objectives. Partner

Membership will increase your exposure within

the marketplace and among our worldwide

Members, conference attendees, Web visitors,

and international affi liates. In addition, the

Partner Member program offers you valuable

discounts on TDWI programs that may already

be a part of your 2007 plans.

Experience the benefi ts of being a TDWI

Partner Member

❯ Increase awareness of your brand

❯ Solidify your position as an industry leader

❯ Maximize the return on your

marketing dollars

Partner

Partnering with TDWI has been a goodmarketing investment for Teradata. It allows us to reach TDWI’s audience in a variety of ways to maximize our exposure and ensure that our message is delivered effectively.

Bill Saylor, Director of Marketing,

Teradata, a Division of NCR

As a partner, we have found TDWI very willing to work with us to optimize the value of our marketing investment. When developing our marketing plan, TDWI Partner Membership is clearly on our list of key initiatives.

Brian Gentile, Executive Vice President and CMO,

Informatica Corporation, the Data Integration Company

MemberIntegrated Marketing Solutions

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2007 HighlightsPartner Member Program

Exposure at TDWI events

❯ Preferential booth selection and discounts on

conference exhibits at TDWI World Conferences

❯ Partner Member logo fl oor decal placed in front

of your booth

❯ Participation in a special Partner-only reception

for attendees at the winter and summer

conferences Sunday, before the hall opens;

includes tabletop display, cocktails, light

appetizers, and a raffl e

❯ Exclusive logo placement on conference

brochures, conference attendee tote bags,

exhibit hall banners, and the inside front cover

of the program guide

❯ Additional exposure at TDWI’s World

Conferences in Europe

Professional Development and

Consulting Services

❯ Twenty-fi ve percent discount on speaking

engagements, Webinar presentations, and

strategic consulting services delivered by

TDWI executives

❯ Conference passes (18 days per conference),

with discounts for additional attendees

❯ TDWI Enterprise Team Membership for

up to 20 people in your organization

Print and Online Exposure

❯ One white paper featured in TDWI’s

white paper library for three months,

including lead generation

❯ Your own page in the Partner Member area

of the TDWI Web site, and rotating featured

Partner space on TDWI home page with link

for an entire year

❯ Discounts on publication advertising and

sponsorships, research, and Webinars

(5 percent)

Special Benefi ts

❯ Access to TDWI’s customer list —5,000

e-mail or 10,000 direct mail names

❯ Partner Member logo for your Web site,

collateral, and exhibit space

❯ Partner Member plaque for display in your

corporate offi ce

For a complete list of Partner Member benefi ts,

or for more information, please contact

Denelle Hanlon: 425.277.9130

[email protected]

Important DeadlinesApplication Deadline: December 29, 2006

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TDWI OnlineOne of the most visited BI and DW

sites on the Web, TDWI Online is the

resource IT professionals turn to

for news, product information, and research.

You can reach TDWI Members and BI and DW

professionals worldwide with TDWI’s online

marketing opportunities.

TDWI Micro-Center Generate leads and drive traffi c to your

Web site by utilizing TDWI’s unique Micro-

Center program. Micro-Centers allow you

to reach a highly targeted audience of BI

decision makers. You choose what displays

in your exclusive Micro-Center, with up

to six links that highlight your company’s

most essential programs, products, white

papers, and Webinars. In addition, you can

customize your Micro-Center to integrate unique

features such as quote requests and search boxes,

which can pull content directly from your site.

Your exclusive Micro-Center receives maximum

exposure as it is prominently displayed in each

BI This Week article on the TDWI Web site. TDWI

drives traffi c to these articles from the BI News

section on our home page and with our weekly

BI This Week e-newsletter.

One exclusive sponsorship available per month.

Featured Text Links Text links are prominently displayed on TDWI’s

high-traffi c Web site, allowing you to highlight your

product, service, or special promotion with a direct

link from our site to a URL you specify.

Link includes: One line of copy (70 characters

maximum, including spaces) linking to your URL.

Advertising, E-Newsletters and More

Case Studies & Solutions E-newsletterTDWI’s Case Studies & Solutions e-newsletter,

published monthly, features exclusive articles on

hot industry topics, informative case studies, and

lessons from the experts from TDWI’s renowned

publication What Works: Best Practices in Business

Intelligence and Data Warehousing, as well as

features from TDWI’s Best Practices Awards winners.

BI and DW profes sionals look to this e-newsletter to

stay up to date on industry trends and technologies

and learn from the best practices of others.

❯ Circulation: 45,000 opt-in subscribers

❯ Monthly distribution

❯ Three ad positions are available: primary,

secondary, and anchor

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BI This Week E-newsletterTDWI’s BI This Week delivers breaking news focused

on the latest BI tools, technology, and trends. Written

for IT leaders and business executives who plan,

build, deploy, and use BI products and solutions, BI

This Week’s top news ranges from data mining and

analysis tools to managing data warehouses and

data marts, the latest in ETL, visualization products,

customer relationship management, business

process, supply chain management products, and

comprehensive industry news.

❯ Circulation: 30,000 opt-in subscribers

❯ Distributed every Wednesday

❯ Two ad positions are available—primary

(includes exclusive banner) and secondary

White Paper Library TDWI’s White Paper Library allows you to highlight

your white paper for our audience of highly qualifi ed

business intelligence and data warehousing

decision makers. This fl exible program provides

many different options, so your most compelling

papers are always featured. Change the white paper

you feature monthly to align the promotion with your

current marketing initiatives. Can’t decide which

paper to feature? Consider posting multiple papers,

with discounts available.

Benefi ts of sponsoring TDWI’s White

Paper Library:

❯ Paper is featured on TDWI’s high-traffi c

Web site

❯ Receive qualifi ed leads through white

paper downloads

❯ Flexible program allows you to feature your

most relevant papers

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Webinar Program TDWI’s Webinar program is not your typical

sponsored Webcast—we take care of all the

details for you, including presenter and content,

comprehensive marketing, tie-ins to your product

or service, and lead generation. Our full-service

turn-key approach allows you to leverage our reach

into the BI/DW space to ensure you receive the

high-quality leads you are looking for.

Sponsorship includes:

❯ Custom content developed by TDWI

❯ TDWI moderator to introduce topic, sponsor,

and speakers

❯ Ten minutes for sponsor product and

strategy tie-in

❯ Ten minutes of Q&A with speaker and sponsor

❯ All leads from registrations and on-demand

viewers for 12 months

❯ Comprehensive marketing to TDWI’s audience

of 100,000+ BI/DW professionals, including

special promotions, newsletter ads, and

Web exposure

❯ Option to schedule Webinar to coincide with

your marketing initiatives or product launches

(some date restrictions apply)

TDWI Drilldown PortalsTDWI Drilldown Portals are online collections of

information focused on today’s most important

technologies. Each topically focused Portal is

hosted by an expert in the fi eld and includes items

such as original articles related to the topic, Q&A,

audio interviews, white papers, Webinars, product

directories, and related TDWI research.

Sponsorship includes:

❯ Brand exposure via logo placement and

company description

❯ Ad space in quarterly Drilldown

downloadable PDF

❯ White paper listing in TDWI’s White

Paper Library

❯ Leads generation through PDF and white

paper downloads for three months

❯ One podcast-style interview within Portal

New for 2007!

TDWI Online (continued)

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Important DeadlinesWhat Works

Volume 23—Spring 2007

❯ Reservation form due: December 29, 2006

❯ Materials due: January 26, 2007

❯ Distribution: 100,000+ (print and digital)

and TDWI Web site for six months

Mails week of May 13, 2007

Volume 24—Fall 2007

❯ Reservation form due: June 22, 2007

❯ Materials due: July 20, 2007

❯ Distribution: 100,000+ (print and digital)

and TDWI Web site for six months

Mails week of October 28, 2007

PublicationsWhat Works: Best Practices in Business Intelligence and Data WarehousingFeature your customer story in TDWI’s What Works:

Best Practices in Business Intelligence and Data

Warehousing publication and be a part of the most

effective marketing vehicle in the industry. This

collection of case studies and “Lessons from the

Experts” articles is mailed to more than 100,000

BI/DW professionals, distributed at TDWI World

Conferences, promoted in a digital format to TDWI’s

customer list, and featured on TDWI’s Web site for

six months with lead generation.

What Works is an ideal addition to your overall

marketing strategy, and has proven to be a valuable

tool utilized by thousands of IT professionals

worldwide to stay on top of the latest products and

technologies. What Works provides so much value

that, on average, 90 percent of vendors choose to

repeat their sponsorship.

“Placing our customer stories in What Works allows us to share our message with a relevant audience and generate high-quality leads. We have been pleased with the return on investment we get from this publication.”

Pat Rickly, Manager,

Marketing Operations, Syncsort

Print and Online

Three levels of sponsorship are available.

For more information, contact

Denelle Hanlon: 425.277.9130

[email protected]

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TDWI’s Best of Business Intelligence: A Year in Review TDWI’s annual Best of Business Intelligence is a

unique digital publication featuring the very best

of TDWI’s BI articles, research summaries, and

newsletters from 2006, as well as an in-depth Q&A

session with TDWI industry experts focused on their

outlook for the BI and DW industry.

This full-color digital magazine will be distributed

in February 2007 to more than 150,000 BI and

DW professionals. Generate leads and increase

your exposure with one of the most content-rich,

BI-focused publications in the industry!

Important DeadlinesBest of Business IntelligenceVolume 4—Winter 2007

❯ Ad space reservation: January 22, 2007

❯ Materials due: February 5, 2007

❯ Distribution: 150,000+ (digital) week of

February 26, 2007

Experience the benefi ts of What Works

❯ Showcase your most successful customer

stories to more than 100,000 IT leaders and

decision makers

❯ Position your company as a thought leader

in the industry with your “Lessons from the

Experts” article

❯ Receive an average of 800 highly qualifi ed

leads through the print and digital publication,

as well as online exposure

Enhancements to increase the value of What

Works and generate additional readership

❯ Highly targeted, updated demographic

questions designed to qualify the most

valuable leads

❯ Content indexed by industry so readers can

quickly get to articles about the products and

vendors that are most relevant to them

❯ Your story featured in TDWI’s Case Studies &

Solutions e-newsletter with links to What Works

What Works (continued)

Publications (continued)

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TDWI’s Business Intelligence Journal The Business Intelligence Journal is an in-depth, unbiased

information resource for BI and DW professionals

worldwide. This quarterly publication provides fresh

ideas and perspective to help business users and

organizations operate more intelligently. Providing

thoughtful and actionable insight on how to plan,

build, and deploy BI and DW solutions, the Business

Intelligence Journal empowers TDWI’s unique and

highly targeted Member community with the knowledge

necessary for continued growth and advancement.

The Business Intelligence Journal features articles

by the industry’s leading experts and practitioners,

cutting-edge case studies, “how-to” tutorials, featured

TDWI research, and unique situation analysis articles.

The Business Intelligence Journal supplies readers with

crucial information about platforms, data integration,

and analytical tools and applications that can be

leveraged to impact the success of their current

initiatives. Ad space is limited to only three premium ad pages per volume. Don’t miss this opportunity

to be included in the most high-quality, credible BI

publication available.

Important DeadlinesBusiness Intelligence JournalVolume 12, Number 1

❯ Ad space reservation: February 2, 2007

❯ Materials due: February 9, 2007

❯ Mails week of March 16, 2007

Volume 12, Number 2

❯ Ad space reservation: May 11, 2007

❯ Materials due: May 18, 2007

❯ Mails week of June 22, 2007

Volume 12, Number 3

❯ Ad space reservation: July 27, 2007

❯ Materials due: August 3, 2007

❯ Mails week of September 7, 2007

Volume 12, Number 4

❯ Ad space reservation: November 2, 2007

❯ Materials due: November 9, 2007

❯ Mails week of December 14, 2007

Bonus Distribution All attendees receive a complimentary copy of

the most recent Business Intelligence Journal

at each TDWI World Conference.

Journal advertisers also receive exposure on

TDWI’s Web site.

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ResearchSponsorships

TDWI’s Research Report Series The goal of the TDWI Research Report series is to

educate BI professionals about new technologies,

concepts, and approaches to BI and to enable

solution providers like you to evangelize new

approaches to our audience. In addition, the

Research Report series conducts primary research

into the purchasing plans and attitudes of user

organiza tions, helping report sponsors refi ne

their market strategies and product development

plans. Each report is complemented by a Webinar

delivered by a TDWI research executive. This

extends awareness of the report and topic, and

generates leads for sponsors.

Benefi ts of sponsoring TDWI’s Research

Report Series

❯ Receive an average of 1,300 highly qualifi ed

leads through live and archived Webinar

registrations, opt-in report downloads, and PDF

and print copy distribution

❯ Gain visibility among TDWI Membership, World

Conference attendees, Webinar attendees, and

Web site visitors

❯ Be recogninized as a leading provider of

new technologies or approaches addressed

by the report

❯ Better understand overall market trends, the

adoption rate of new technologies, the penetra-

tion of your company’s or competitors’ products

in the market, and how well your key marketing

messages resonate with potential customers

❯ Develop product and marketing strategies

based on the criteria that customers are using

to evaluate products in your market

❯ Help shape the report with feedback on

the survey questions as well as

recommendations for customer and

subject matter expert interviews

Important DeadlinesTDWI Report Series

Search-Enabled BI: Techniques for Integrating

Structured and Unstructured Data

❯ Sponsor deadline: October 6, 2006

❯ Distribution & Webinar: April 2007

Operational BI: Converging Analytical

and Operational Processes

❯ Sponsor deadline: January 12, 2007

❯ Distribution & Webinar: July 2007

Business Intelligence Solutions for SAP

❯ Sponsor deadline: April 20, 2007

❯ Distribution & Webinar: October 2007

Strategies for Managing Spreadmarts and

Integrating with Microsoft Offi ce

❯ Sponsor deadline: July 13, 2007

❯ Distribution & Webinar: December 2007

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Important Deadlines2007 Technology Poster

❯ Reservation Form Due: May 25, 2007

❯ Materials Due: June 22, 2007

❯ Distribution: 100,000+ (print)

Mails week of August 19, 2007

TDWI’s Annual Poster for 2007Performance Dashboards

TDWI’s 2007 technology poster deals with perfor-

mance dashboards and their role in aligning business

activities and processes with strategy objectives.

Performance dashboards consist of business and

technical architectures which enable users to monitor

their progress towards achieving business objectives.

Metrics measure performance in key areas against

targets and goals defi ned in the business plan, and

it’s these indicators that create the visual monitoring

aspect of a performance dashboard.

This poster graphically illustrates performance

dashboard architectures and defi nes stakeholders,

strategy, tactics, semantics, and metrics. This piece

is distributed to 100,000+ BI and DW professionals

and is a great opportunity to gain exposure for your

brand and products. Sponsorship includes logo and

company/product description with a leads program

which averages 700 leads.

TDWI Monograph SeriesLeverage TDWI’s extensive research network and gain

visibility for your organization with a TDWI Monograph. Our

Monograph series explores a broad range of new and

emerging topics in BI. Monographs provide in-depth insight

into the signifi cance of new and emerging technologies

and will address specifi c benefi ts, critical success factors,

techniques, and challenges related to each topic. Each paper

provides vendor-neutral coverage of a topic; however, the

sponsoring vendor will be able to provide input to the outline

and report drafts, and receives the fi nal paper for distribution

to prospects and customers. Each TDWI Monograph is

available for sponsorship by only one solution provider. A

list of potential Monograph topics TDWI would like to cover

in 2007, along with sponsorship benefi ts, is available upon

request. Each Monograph will feature an 8–12 page research

paper distrib uted online to TDWI Members and industry

professionals worldwide. We have limited openings, so please

reserve your topic early.

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ResourcesOther

There are many other ways to be

involved with TDWI. We offer a variety

of programs that will not only extend your

marketing reach, but help you stay current on

industry trends so you can better understand

your customers’ needs. For a complete view of

everything TDWI has to offer, please visit

www.tdwi.org.

TDWI’s Best Practices AwardsEach year TDWI conducts a

worldwide search for the best

practices in business intelligence

and data warehousing. Nominations must refl ect

truly innovative solutions or practices that can

be followed by others, and that have a large,

measurable impact on the key criteria that affect the

success of an organization. Vendors are encouraged

to nominate their outstanding customers for these

awards. Each winner and their nominating vendor

will receive an award, be included in a TDWI press

release, and be mentioned in TDWI publications.

Call for nominations: January through April 2007

TDWI MarketplaceTDWI’s Marketplace is a buyer’s guide with an

extensive taxonomy of products and services,

providing BI and DW professionals with a

comprehensive resource for product and service

information. Basic listings in the Marketplace are

free. Visit www.tdwi.org/marketplace for more information.

List RentalList rental is available for TDWI’s and 1105 Media’s

BI/DW lists. These lists allow you to choose from

dozens of demographic selections, ensuring you

reach the right prospects every time. This list

contains carefully audited individuals who plan

and oversee large-scale BI, DW, and maintenance

activities; most also infl uence large IT budgets.

Postal, e-mail, and telephone formats are available

for your comprehensive marketing needs. Contact

your TDWI sales representative for details.

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TDWI MembershipTDWI offers a cost-effective way to keep your entire

team current on the latest trends and technologies.

TDWI’s Team Membership program provides

signifi cant discounts to organizations that register

individuals as TDWI Team Members. TDWI Team

Membership is easy to manage and renew—you

designate one person as the contact for your entire

team. Additionally, the Memberships are transferable

from one employee on your team to another.

Along with the regular benefi ts of TDWI Membership,

Team Memberships also offer free inquiry calls with

TDWI researchers and research partners, as well

as discounts on custom research and consulting

services such as custom benchmarks, executive

briefi ngs, assessments, competitive analysis, and

related services.

For more information, please contact Erica Shaver, [email protected].

Onsite TrainingPut TDWI’s expertise to work for you: Take advantage

of the exceptional benefi ts of TDWI Onsite education.

TDWI Onsite enables you to cost-effectively bring our

top-rated courses, instructors, and CBIP certifi cation

program directly to your user conferences or internal

organization to educate your staff, customers, and

potential clients. TDWI Onsite offers training for all

skill levels, and can be tailored to meet your specifi c

needs and requirements.

View a listing of our Onsite

course offerings at:

www.tdwi.org/onsite.

Contact Yvonne Baho

at [email protected]

for more information.

Certifi cation Does your team have the right credentials?

BI is a fi eld rich with opportunities for both

individuals and organizations. But as the

opportunities expand, so does the competition. This

is where a meaningful and credible certifi cation

comes in. The Certifi ed Business Intelligence

Professional (CBIP) credential is a true test-based

certifi cation program that challenges and tests

a candidate’s knowledge and skills within one of

fi ve specialty areas: Leadership & Management,

Business Analytics, Data Analysis & Design, Data

Integration, and Administration & Technology.

CBIP is becoming the standard for certifi cation in

the BI space, and more and more organizations are

recognizing its value.

For more information about how the CBIP program can benefi t your organization, visit www.cbipro.com or contact Jennifer Hay at [email protected].

Seven of our staff members recently achieved CBIP certifi cation. For our consultants, CBIP is an industry acknowledgment of their many years of dedication and hard work in showing our clients how to protect and leverage their corporate data asset.

Evan Levy, Cofounder and Partner,

Baseline Consulting

www.tdwi.org/onsite

TDWI Onsite Education World-Class Business Intelligence and Data Warehousing Education in Your Environment

Cost-Effective. High-Impact. Convenient. Flexible.

TDWI Onsite Bro_0706_f.indd c1 7/20/06 11:53:52 AM

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1201 Monster Road SWSuite 250Renton, WA 98057-2996

T 425.277.9126F 425.687.2842

www.tdwi.org

For more information about TDWI marketing programs and custom packages, please contact:

Denelle HanlonDirector of Global Business [email protected]

For more information about TDWI conference exhibits and online marketing programs, please contact:

Steve CissellBusiness Development [email protected]

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Documents

Integrated marketing solutions targeting business intelligence and