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2018 Media Kit
Integrated Marketing to Reach the C-Suite and Boardroom
The Equilar Institute combines live events, virtual webcasts, and digital and print media created specifically for executives and board members at public corporations. Through educational programs, research reports, webinars, e-newsletters and the quarterly C-Suite magazine, you can reach tens of thousands of decision makers with thought leadership that influences the top levels of corporate America.
We look forward to partnering with you to help meet your business development needs. Visit www.equilar.com/institute to learn more.
Live Events ► 1,000+ annual attendees
Virtual Events ► 6,000+ annual registrants
Digital ► 45,000+ weekly
newsletter distribution
Print ► 13,500 executives and
board members receive C-Suite magazine
Live Events
VirtualEvents
2 | Equilar Media Kit 2018
Digital
Reach the Right Audience... at the Right Place and Time
CEO/CFO Board MembersLegal/
Corp. Secretary Human Resources/
Compensation
Print: www.equilar.com/csuite/downloads
C-Suite magazine ✔ ✔ ✔ ✔
Live Events: www.equilar.com/equilar-events
Executive Comp. Summit ✔
Comp. Commitee Forum ✔ ✔ ✔ ✔
Board Forums ✔ ✔ ✔
Virtual Events: www.equilar.com/webinars
Executive Pay Series ✔ ✔ ✔
Board Governance & Investor Issues Series ✔ ✔ ✔
Equilar Diversity Network (EDN) Series ✔ ✔ ✔ ✔
Research Reports: www.equilar.com/reports
Executive Pay Series ✔ ✔ ✔ ✔
Board Governance Series ✔ ✔ ✔
Digital Content: www.equilar.com/blog
Executive Insider e-newsletter ✔ ✔ ✔ ✔
Board Intelligence e-newsletter ✔ ✔ ✔
www.equilar.com | 3
4 | Equilar Media Kit 2018
2018 Editorial Calendar
Winter 2018 Theme: Corporate Governance Outlook
Issue Mails: February 1, 2018
Bonus Distribution: Board Leadership Forum, San Francisco; Compensation Committee Forum, New York; Board Leadership Forum, Chicago
Cover StoryWhat are the hot-button issues that directors and executive management will have to address going into the 2018 proxy season?
Data Points ► Governance Outlook: Deep Dive
Disclosure Analysis
► Compensation Beyond the CEO: Directors, GCs and CHROs
Special Advertorial SectionShareholder Engagement: Prepare for proxy season and annual meetings
Spring 2018 Theme: Compensation
Issue Mails: May 1, 2018
Bonus Distribution: Executive Compensation Summit
Cover StoryWhat often seems clear and concise in the boardroom may be more difficult to communicate to outside observers. How are companies better explaining the complexities of their pay programs?
Data Points ► Executive Long-Term Incentive Plans
► Innovations in Proxy and CD&A Design
Special Advertorial SectionPay for Performance: Best practices to recruit, retain, incentivize and align with shareholder value
Summer 2018 Theme: Performance
Issue Mails: August 1, 2018
Bonus Distribution: Board Leadership Forum, New York
Cover StoryThe call for diversity at all levels of the organization—especially at the top—is not a trend, it’s the new reality. What are boards doing to move the needle?
Data Points ► CEO Pay Trends from 2018 Proxy
Season
► How Companies Choose and Change Peer Groups
Special Advertorial SectionSuccession Planning: Meet shareholder expectations with the right strategies for executive and board recruiting and retention
Fall 2018 Theme: Risk
Issue Mails: November 1, 2018
Bonus Distribution: Compensation Committee Forum, San Francisco
Cover StoryNo one knows when the next threat to the boardroom will strike, so how can boards prepare for the biggest risk of all—being unprepared?
Data Points ► How Companies Administer Equity to
Executives and Employees
► Board Composition & Recruiting
Special Advertorial SectionBoardroom Risk: How directors can strategize what’s right for their company
In Every IssueFaceTime One-on-one interviews with governance leaders. Recent features included Glenn Booraem, Investment Stewardship Officer at Vanguard; Ira M. Millstein, renowned corporate lawyer; Keith Higgins, former Director of Corporation Finance at the SEC; Steve Odland, CEO of the Committee for Economic Development; Peter Gleason, President of NACD, and more.
Changing Face of America’s BoardroomsHighlighting the progress of diversity in public company boards, this feature includes individual profiles of directors who have joined their first public company board within the past two years.
At-a-Glance Visualizations and infographics featuring the latest data on executive compensation and board governance.
Seymour Ca$h An overconfident and outspoken cartoon Chairman and CEO puts his 0.01% status on display with tone-deaf treatment of today’s governance issues through ultimately endearing foibles.
www.equilar.com | 5
Readership Profile
Ad Size 1x 4x
Full Page $6,500 $5,000
Half Page $4,000 $3,000
Full Spread $12,000 $9,000
Special Advertising Section
Pricing varies dependent on sponsorship level
Two-page Advertorial $12,000 N/A
Ad Closing Materials Due
Issue 26 Nov. 15, 2017 Dec. 1, 2017
Issue 27 Feb. 15, 2018 Mar. 1, 2018
Issue 28 May 15, 2018 June 1, 2018
Issue 29 Aug. 15, 2018 Sep. 1, 2018
2018 C-Suite Ad Rates and Closing Dates*Ad rates cover inclusion in both print and digital versions of the publication.
Materials Submission Process: Submit to Amit Batish [email protected]
*Total percentages are greater than 100% to account for executives who hold multiple titles.
51% Board Member
26% Chief Executive Officer
25% Chief Financial Officer
19% President
12% Human Resources
9% General Counsel/Corporate Secretary3% Other Management
Public Company Readership
13.5k
File Preparation: Crop marks and color bars should be outside printable area (.125” in offset).
Safety Area: All text and images must be at least 0.25” inside exterior trim.
Image Resolution: All images must be 300 dpi.
Color: 4/C Process. Ink density should not be over 300%.
Preferred Digital File Format: PDF/X-1a file, with high resolution CMYK and all fonts outlined or embedded.
Print Ad Specifications
Full Page Trim 8.375” x 10.875” Bleed 8.625” x 11.125”
Full Spread Trim 16.75” x 21.75” Bleed 17.25” x 22.25”
Half Page Trim 7.25” x 4.487” No Bleed Necessary
Board Leadership ForumOctober 17, 2018 | New York, NY
The goal of the Board Leadership Forum, co-hosted by Equilar and Nasdaq, is to help participants build higher-performing boards through improved processes, strengthened director evaluations and recruitment efforts, and more effective shareholder engagement.
Compensation Committee ForumNovember 13, 2018 | San Francisco, CA
Equilar and Nasdaq offer a one-day program for public company compensation committee members, chief HR and senior-level compensation executives, and general counsel. The goal of the Forum is to help participants establish and execute a compensation and benefits program that meets both management’s and investors’ expectations.
10th Annual Executive Compensation SummitJune 19-21, 2019 | Nashville, TN
Each year, Equilar hosts hundreds of executive compensation and corporate governance professionals for a three-day, in-depth Executive Compensation Summit. The only conference dedicated to executive compensation, the Equilar Summit attracts the best and the brightest visionaries in the field to explore the complex and interrelated issues around Say on Pay, pay for performance, shareholder outreach, and executive pay challenges.
[email protected] | (877) 441- 6090 | www.equilar.com/equilar-events
Why Attend?Expert Advice and Solutions
Gain valuable insights from industry experts to objectively evaluate executive compensation and board composition practices, along with tools to ensure constructive interaction with key shareholders and advisors.
Collaborative Education
Engage with peers through in-depth, discussion-based sessions, and exchange business challenges, ideas and practical solutions to reach your business goals and implement proven practices to fulfill your board oversight responsibilities.
Equilar Clients
Equilar clients receive a 50% discount off all standard registration rates, along with unlimited access to Equilar webinars and research reports.
Board Members
C-Suite Executives
GC & Corp. Secretaries
Heads of HR & Comp
Other Mgt.
43%
26%
14%11%
6%
Heads of HR & Comp
Board Members
GC & Corp. Secretaries
C-Suite Executives
Other Mgt.
33% 32%
15%11% 9%
Director VP + Above Manager Analyst C-Level and Board
24%17% 6% 5%
48%
“Great panels -- so timely and the information was absolutely cutting-edge.”
– 2017 Board Leadership Forum Attendee
“Very strong, knowledgeable panelists provided up-to-date information and perspective.”
–2017 Compensation Committee Forum Attendee
“The Summit was very well-organized and cohesive. I appreciated the work put into maintaining a seamless experience.”
– 2017 Executive Compensation Summit Attendee
Audience Profiles and Testimonials
Co-Hosted with
Forum Sponsorship Benefits
Bronze Sponsorship $5,000
► Company logo included in Forum brochure
► Company logo included in Forum website, with link back to company website
► Company logo included in Forum’s attendee networking platform, Engage, used to host all event materials
► Opportunity to provide two (2) pieces of thought leadership to upload into the Engage platform
► Company logo displayed on signage at events
► Company logo displayed on screen during breaks
► Opportunity to display marketing materials on shared sponsor handout table during Forum
► One (1) free registration for firm representatives to attend the full Forum
► 40% discounted rate for additional Firm representatives to attend the full Forum
► Opportunity to offer three (3) board member or senior-level HR/legal executive clients complimentary registrations to the Forum (not to be used by sponsor staff)
► Opportunity to offer additional clients a $400 discount off the standard individual registration fee
► Verbal recognition by Equilar to attendees during the Forum
► Access to attendee list (names/companies) three weeks and one week prior to the Forum
► Access to attendee list with mailing addresses, where available, following the Forum
Silver Sponsorship $8,500
► All Bronze level benefits
► One (1) speaking opportunity on a panel during the Forum
► One (1) additional free registration for firm representative to attend the full Forum (two total; one of two designated for speaker)
Gold Sponsorship $12,500
► All Bronze and Silver level benefits
► Priority panel selection
► Opportunity to offer three (3) additional board member or senior-level HR/legal executive clients complimentary registration to the Forum (six total; not to be used by sponsor staff)
Equilar hosts three webinar series each year, with each series featuring six to eight broadcasts. Topics are flexible
and vary based on hot-button issues of the moment, and are open to custom topics based on partner input.
Board Governance and Investor Issues
From shareholder engagement to voting trends to the latest activist threats, this series of educational broadcasts focuses in on corporate governance perspectives.
Equilar Diversity Network
Boardroom leaders discuss perspectives to help fellow directors gain the latest insights and education around board refreshment and diversity issues, as well as “Governance 101” insights for aspiring directors.
Executive Compensation
HR leaders, compensation consultants, attorneys and other industry leaders weigh in on topics ranging from broader CEO pay trends to the nuances of setting incentive plan design.
Virtual Events: Webinars
Partner benefits: ► Featured panelist spot and branding throughout the webinar slides
► All Equilar clients receive direct, on-demand access to webinar
► Distribution to Equilar digital and social media networks, including #EquilarLive tweets during the broadcast
► Webinar recap on equilar.com
► Custom sponsored webinar topics not seen below available by request
Recent webinar participants have included the following organizations:
www.equilar.com | 10
Report Sponsor BenefitsEquilar publishes two report series each year, featuring in-depth research and data analysis on trends affecting public company boards and executive management. Partner benefits include:
Featured commentary and branding throughout the report, including a standalone Q&A
Inclusion in Equilar press release and media outreach
All Equilar clients receive direct, on-demand access to report
Distribution to Equilar digital and social media networks
Discounts available on accompanying webinar to expand report findings
Custom sponsored report topics not listed are available by request
2018 Report Calendar
Research Reports
Board Governance Series
Innovations in Proxy Design Q1
Gender Diversity Index Quarterly
Board Connections Index Quarterly
Board Composition & Recruiting Trends Q3
Governance Outlook Q4
Executive Pay Series
TSX Equity Trends Q1
Executive Long-Term Incentive Plans Q1
CEO Pay Trends Q2
Peer Groups Composition & Benchmarking
Q3
Equity Compensation Trends Q3
General Counsel Pay Trends Q3
Board of Directors Pay Trends Q4
Equilar publishes a weekly e-newsletter featuring the latest and greatest content on board governance and executive compensation. Editorial contributors and sponsors enjoy distribution to more than 45,000 board members, C-suite executives, in-house legal and human resources teams, and other service providers.
Digital Content and E-Newsletters
Board Intelligence (1x per month)
Features include in-depth analysis on boardroom issues, including exclusive interviews with
boardroom leaders, C-Suite magazine features, the Equilar Diversity Network content series, and more.
Executive Insider(3x per month)
Features include the top 3-4 news items of the week, such as report highlights, top-paid executive lists,
news analysis, and more.
Audience Breakdown
Audience Breakdown
Sponsorship opportunities include banner ads and web-exclusive Q&As featured on equilar.com
CEO: 13.7%
CFO: 9.1%
Legal: 14.1%
Board: 21.6%
HR: 41.5%
CEO: 9%
CFO: 1%
Legal: 27%
Board: 57%
HR: 3%
Other: 3%
Through well-established relationships with the business media, Equilar earns daily placements in top-tier outlets and often receives exclusive coverage on our research. Equilar distributes all content and promotes live events through social media channels, earning more visibility for our partners.
PR and Social Media: Amplifying the Message
Impressionsper Issue
86.3k 27kMonthly
Impressions Impressions per Event & Webcast
#EquilarLive
13.1k69.2kMonthly
Impressions
Equilar in the News
Social Network Reach
www.equilar.com | 12
Here’s how one financial communications firm leveraged multiple Equilar channels to support its thought leadership goals and increase brand awareness.
Maximize Your Reach With an Integrated Campaign
13 | Equilar Media Kit 2018
Ran a full-page ad in C-Suite magazine
Published a 2-page article in C-Suite
Equilar promoted the sponsored webinar, C-Suite article, and research report through its two e-newsletters
Sponsored a webinar and spoke with other industry experts
Sponsored research-driven report
Provided expert commentary on research data trends
Equilar amplified event, webinar, C-Suite, and report participation through Twitter and LinkedIn, and earned media coverage on the research findings from report to extend reach
Sponsored the Equilar Board Leadership Forum in San Francisco
Spoke on a panel about effectively engaging with shareholders
“We enjoy a strong, multi-faceted relationship with Equilar that puts us directly in front of our
target clients at public companies. From collaboration on research and thought leadership
initiatives to data sharing and speaking at each other’s events, we leverage complementary
expertise to the benefit of our respective clients and audiences that helps win new business.”
®
Certified Equity Professional Institute
2017 Marketing Partners
The Equilar BoardEdge platform provides unprecedented insight into executive connections and histories with nearly 20 years of boardroom relationship data sourced from SEC filings.
Start Networking With the Equilar App
Discover New Opportunities
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2016 ExecutiveCompensation Summit
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JUNE 20 – 22, 2016
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3:00 PM - 3:10 PM
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Phone: (877) 441-6090 | Fax: (650) 701-0993 | [email protected] | www.equilar.com
Contact Information
For Additional Information www.equilar.com | [email protected] | (650) 241-6630
Join the Conversation Stay connected and up-to-date on the latest trends and events.
EquilarInc Equilar @equilarinc
Equilar is the leading provider of board intelligence solutions. Its data-driven platforms, BoardEdge and Insight, provide tools for board recruiting, business development, executive compensation and shareholder engagement. Companies of all sizes, including 70% of the Fortune 500 and institutional investors representing over $15 trillion in assets, rely on Equilar for their most important boardroom decisions. Equilar also hosts industry-leading board education symposiums, conducts comprehensive custom research services and publishes award-winning thought leadership. Founded in 2000, Equilar is cited regularly by Associated Press, Bloomberg, CNBC, The New York Times, The Wall Street Journal and other leading media outlets.
