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Institute for Marketing and Trade ● Göttingen University
Development of an Standardisation Concept for an
Integrated Quality and Environmental Management
System in Small and Medium Sized Enterprises (SME)of the Trading and Service Sector
oikos summer academy 2000, St. Gallen
University of Göttingen, Markus Mayer
Institute for Marketing and Trade ● Göttingen University
Content
• A. Research Questions
• Integrated Management Systems
• Focus of Research
• B. Research Design
• Team, Partners, Schedule
• Step 1: Analysis
• Step 2: Standardisation Concept
• Step 3: Realization
• C. Preliminary Findings
• Workshop
• Management Interviews
Institute for Marketing and Trade ● Göttingen University
A. Integration of Management Systems
Quality ManagementSystemi.e. ISO 9002
other management systems i.e. for occupational health
Environmental ManagementSystemi.e. EMAS
Integrated Management System
Institute for Marketing and Trade ● Göttingen University
Why Integration?
• Efficiency• avoidance of unnecessary work, i.e. for double documentation or auditing
• Flexibility• less conflicts of contradicting instructions of several management systems
• Security• improved communication processes by clear responsibilities• minimised risk to violate laws
• Innovation• continuous improvement process by innovation management
• Strategic Consistence• minimised conflicts of strategic aims resulting out of contradicting
requirements of different standards for quality / environment
• Image• improved development of a consistent corporate identity (CI)
Institute for Marketing and Trade ● Göttingen University
Research Questions
• „Focus“:
• Special Features of SME
• Special Features of Trade and Service Sector
• Co-Operations
• Innovation and Management Systems
• Conflicts of Aims (Quality <> Environment)
• ”Products”:
• standardisation concept
• guideline for trading and service companies
• guideline for SME
Institute for Marketing and Trade ● Göttingen University
B. Research Design: Network
Scientists, Companies, Experts
Kaut-Bullinger & Co, Munich
Universität Göttingen
studentsProject Team
DIN BVQIMember-
shipIn
tern
et
Wor
ksho
ps
Res
earc
h
Con
fere
nces
Pub
licat
ions
Training
Information
Tra
inin
g
Cer
tific
atio
n.
Analysis Implementation IMS
Institute for Marketing and Trade ● Göttingen University
Project Team (I)
Prof. Dr. Bartho Treis
IMS
Dr. Dirk Funck
project manager
Dipl.-Ing. Markus Mayer
standardisation
Dipl.-Kff. Anke Alvermann
SME
Dipl.-Kff. Stefanie Schwendt
trade and service
Institute for Marketing and Trade ● Göttingen University
Project Team (II)
Institute for Marketing and Trade ● Göttingen University
Schedule
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
KABUCO: Analysis and Implementation of IMS
Publications
Implementation IMS, Auditing and Certification
Months (January 2000 - December 2002)
Management
Staff
Customers
Final Report
Report
Workshop, Survey of Experts, Standardisation Concept
Institute for Marketing and Trade ● Göttingen University
Step 1: Analysis
• Workshop
• April, 4th 2000
• 19 experts discussing IMS
• Questioning of International Experts
• September 2000
• method: survey with questionnaires
• about 2800 experts (managers, scientists, consultants, verifiers)
• Analysis of KABUCO
• Management (July 2000): personal interviews
• Staff (October 2000): questionnaire
• Customer (October 2000): questionnaire
Institute for Marketing and Trade ● Göttingen University
Step 2: Standardisation Concept
Integrated Management System IMS
qualityISO 9001,EFQM
verifier
choice of supplier
receipt ofgoods
faulty goods
storage
process „purchasing“
guide line instruction
demand order
environmentISO 14001,EMAS
verifier, stakeholder
social managementSA 8000
verifier, stakeholder
occupational health & saftylaws, SCC
authorities,verifier, staff
example: clothing
quality: long-lastingenvironment:energy consumptionsafety: chemical pollutionsocial: working conditions at supplier in Asia
Institute for Marketing and Trade ● Göttingen University
ISO 9001 : 2000
Measurement & Analyis,Improvement
Product-Realization
RessourceManagement
ManagementResponsibility
C
U
S
T
O
M
E
R
C
U
S
T
O
M
E
R
REQUIREMENTS
SATISFACTIONInput Output = Product
Continual Improvement of QM System
Institute for Marketing and Trade ● Göttingen University
Co-Operative Management Systems
consumption
retailer
logistics
production bank
assurance comp.
horizontalmanagement
system
logistics
verticalmanagement-
system
lateralmanagement
system
consultant
other services
Institute for Marketing and Trade ● Göttingen University
Step 3: Realization
• Implementation of an Integrated Mangement System (IMS)
• Pilot Enterprise: Kaut-Bullinger (KABUCO), Munich
• Focus:
• process approach
• promoting of innovations
• including chain stores
• co-operations with logistic partners and e-commerce suppliers
• considering ISO 9000:2000
• considering EMAS II
• integrated audit according to ISO 19011 by BVQI
• certification in 2003 by BVQI
Institute for Marketing and Trade ● Göttingen University
KABUCO, Munich
• wholesale and retail enterprise in office supplies
• family owned company
• SME (about 500 employees)
• heavy competition with strong foreign competitors
• fast expansion by opening new chain stores (13)or buying smaller competitors
• ISO 9002 since 1996 (head office only)
• EMAS since 2000 (head office only)
Institute for Marketing and Trade ● Göttingen University
C. Preliminary Findings
• Workshop
• integration - yes, new ISO-standard - no
• Do conflicts of aims (quality - environment) really exist?
• increasing importance of co-operation and innovation
• weak position and unclear function of management represantative
• Management Interviews
• different implementation of ISO 9002 and EMAS
• expansion of management system beyond head quarter essential
• Information and Results
• www.ims-research.de
• conference „Integrated Management Systems“,March 29-30, 2001, Hamburg
