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Integrated Social Media Solutions for Leading Digital Destinations
UT Online Journalism Conference4/17/2009
Steve SemelsbergerSVP & GMPluck CorporationA Demand Media Company
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Pluck Overview
Example Customers:
Company SnapshotPluck is a division of Demand Mediabased in Santa Monica and led by former MySpace Chairman Richard Rosenblatt. Demand Media has 500 employees, $355MM in funding, $150MM+ in revenue, and is profitable.
Integrated Social Media ToolsServing over 3 billion interactions monthly, Pluck’s technology platform offers the widest range of comprehensive social media capabilities, integrated directly into the core site experiences of leading publishers, brands and retailers.
Content Delivery PlatformsPluck offers a range of outsourced Custom Content solutions that boost site traffic and enable monetization. Demand Media is #1 provider of content to YouTube (150K+ videos); produce tens of thousands of articles and videos monthly.
Extensive Professional ServicesPluck provides a complete spectrum of services offerings, including strategy consulting, implementation services, account services, developer services, community management and moderation.
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400+ Enterprise Class Customers Include…
Broadcasters
Newspapers
Magazines
Networks
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…While Online News Clients Include…
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Social Media & Online Journalism: Smart Comments
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Social Media & Online Journalism: Smart Comments
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Social Media & Online Journalism: Smart Comments
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Social Media & Online Journalism: Celebrity Communities
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Social Media & Online Journalism: Celebrity Communities
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Social Media & Online Journalism: User Connections
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Social Media & Online Journalism: Compelling Apps
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Social Media & Online Journalism: Groups/Microcommunities
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Social Media & Online Journalism: Social Unification
Key Features• Share on-site interactions with
Facebook friends
• Allow users to connect with Facebook from Persona
• Invite Facebook friends to connect on site community
• Persona friends list attributes Facebook connections
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Trend Summary: “Integrated Social Media”
Integration with core site experiences
Integration across the platform experience
Integration with the broader Social Web
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Integrated Social Media in Action
Today’s News Article
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Comments & Recommendations
Most Commented/
Recommended Articles
Publisher.com
Forums
Blogs
Photos
Videos
Personas
GroupsGroups
Social Network Integration
Tear-off & Viral Widgets
User-Enhanced Content
User-Generated Content
Social Networking
Social Unification
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Integrated Social Media in Action
Confidential
“Regulars”1%-15%+ of users 5%-15%+
“Enthusiasts”1%-10%+ of users 3%-10%+
“Mavens”1%-5%+ of users 2%-10%+
New Users2%-15%+ of users 5%-10%+
Audience PV Growth Potential
5%-45%+Using Social
Media
5%-15%+Potential PV
Growth
3%-30%+Using Social
Media
2%-25%+Using Social
Media
1%-15%+Using Social
Media
8%-25%+Potential PV
Growth
10%-35%+Potential PV
Growth
15%-45%+Potential PV
Growth
User-Enhanced Content
User-Generated Content
Social Networking
Social Unification
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Thank You Rosental & University of Texas
Steve SemelsbergerSVP & GMPluck CorporationA Demand Media [email protected]
Enjoy Lunch!
