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Meet Modern Marketing Partners

Marketing is changing rapidly and more complex than ever. Yet, new media

without strategic branding and creative execution is spam. Many marketing

departments and agencies haven’t kept pace with new techniques and

approaches. Until now.

Meet Modern Marketing Partners ––an agency founded in award-winning advertising

and branding, but adapted to the digital marketing revolution. Marketing

that integrates print and digital. Online and offline. Inbound and outbound.

Thought leadership and lead generation. For one purpose: sales results.

Breakthrough Branding

Effective branding is foundational to all downstream marketing and requires

more than a great logo. Branding elements include naming and trademarks,

logos, color and graphic identities, stationery systems, packaging, signage and

more. Modern Marketing Partners is recognized with more than 20 national

creative and marketing awards for branding excellence. Agency principal Neil

Brown is a brand naming expert and author of the book, Branding Best

Practices: A Guide to Effective Business and Product Naming.

ABOVE: ASSORTED AWARD-WINNING LOGOS

Integrated Marketing Communications (IMC)

Northwestern University seized IMC leadership. Modern Marketing Partners’

predecessor agency Ross/Brown pioneered IMC in the 90’s with articles and

research published in Advertising Age, Business Marketing (now BtoB magazine)

and Marketing News. So is IMC relevant to modern marketing? Yes, more than

ever! Print and digital working together for breakthrough results.

ABOVE: AFTERMATH CLAIM SCIENCE IMC PROGRAM

Website Development & Search Engine Optimization

Achieving top-position organic search results is no accident. Modern Marketing

Partners develops all websites with proven search engine optimization (SEO)

techniques. To dominate search results, websites require complete and

accurate meta coding, off-page link-building, and social media integration.

We also retrofit existing websites to realize greater search results, and develop

e-commerce solutions. Ask about our complimentary SEO Analysis!

ABOVE: ACCESSTEK, INTERMATIC AND CMA WEBSITES (CLOCKWISE)

Advertising that Sells

Advertising including print, online, radio, and TV, might still be your largest

marketing spend. Effective advertising rapidly builds awareness and generates

direct response leads. It also features bold creative execution and clever

copy. Modern Marketing Partners creates award-winning advertising that

does all of the above, and sells!

ABOVE: WEATHER GUARD, LABEL-AIRE, ELECTRIC CITY, OMRON AND CONCENTRA ADS (CLOCKWISE)

Social Media Marketing

The business case for social media as a marketing and lead generation channel

is proven. In particular, well-executed social media can realize dramatic

improvements in search engine results. Social media is particularly potent when

integrated with traditional marketing and publicity. From thought leadership

blogs, to LinkedIn, Facebook, YouTube, Twitter and Google+. Modern Marketing

Partners manages your social initiatives a la carte or as part of a broader

marketing program.

ABOVE: GREEN HOME BUILDERS BLOG, BLUE SKY SERVICES YOUTUBE, CMA FACEBOOK & IMEC TWITTER

Print Collateral

Brochures and catalogs remain critical for many products and markets. Print

collateral might entail sales and training tools, technical manuals, and press

folders. To support your print needs, Modern Marketing Partners provides

complete copywriting and design services. And when required, we can manage

photography and printing. The whole enchilada.

ABOVE: FC LIGHTING, MARCH PUMPS, WEATHER GUARD AND DEK PRINT COLLATERAL (CLOCKWISE)

Content Marketing

Prospects buy from vendors, suppliers and resellers that they trust. From

partners that educate and inform. More than ever, thought leadership can be

attained through digital marketing. Modern Marketing Partners has realized

successful thought leadership through all aspects of content marketing.

Blogging and social sharing. Webcasts and whitepapers. Published research.

We then leverage content with integrated PR or publicity for measurable results.

ABOVE: CLOUD ACCOUNTING INSTITUTE

Integrated Product Launch

Developing and launching new products or services is the lifeblood of many a

marketer. Yet, is well documented that failure rates exceed 90%! With stratospheric

costs, how can a marketer improve launch success? By hiring Modern Marketing

Partners of course! We can help with all aspects from branding, to channel

marketing and sales communications. Packaging to promotions. And yes, we

will share our New Product Launch Checklist. Just ask!

ABOVE: EXPERIAN AUTOCHECK LAUNCH

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MODERN MARKETING PARTNERS1220 IROQUOIS AVE, SUITE 210NAPERVILLE, IL 60563P 630 868 5060

For a complimentary consultation, contact Modern Marketing Partners.