Intel® Partner Alliance Program User Guide

Intel® Partner Alliance Program User GuideVersion 1.0 | November 2020

ContentsAbout the Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Program Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

Program Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Roles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Membership Requirements and Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Specialty Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Join the Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9How to Register . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Access the Partner Portal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Account Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Program Membership Renewal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Points . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Points Benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

How to Join . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Earning Points . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Points Benefit Eligibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Redeeming Points . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Rewards Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Points Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Points FAQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Key Capabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Intel® Solutions Marketplace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Intel® Partner University . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Intel® Partner Marketing Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Channel Warranty Replacement Program . . . . . . . . . . . . . . . . . . . . . 23

Intel® Customer Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

About the Program

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About the Program / Join the program / Points / Key Capabilities / Channel Warranty Replacement Program / Intel® Customer Support

About the Program

Program Value

Intel® Partner Alliance unifies all partners in a single modern program, enabling collaboration and innovation .

The program connects partners to the brightest minds across our ecosystem to address our customers’ greatest challenges and revolutionize the way we live. Together, we are building the solutions that combat climate change, accelerate research into advanced medical treatments, and transform our cities and factories. At the heart of every solution is data, and the need to securely move, store, and process it faster than ever before.

Intel® Partner Alliance connects you to world-changing technologies, an expanding partner network and marketplace to collaborate on data centric solutions, advanced training curriculum and competencies, incentives, tools and support, and a sophisticated AI-based web experience to give you the market edge in building and selling the most innovative solutions and services .

Let us help you unleash the unlimited potential of data and make the most of opportunities across cloud, IoT, AI, 5G, and the intelligent edge to enrich the lives of every person on earth.

Connect with the industry’s premier ecosystem to create the most innovative solutions, empowering your business to grow faster and make extraordinary opportunities possible that will drive global progress and enrich lives .

Join us as we CONNECT, INNOVATE, AND GROW.

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Program StructureIntel® Partner Alliance is a holistic program designed around our partners’ business models with the objective of supporting their needs across all Intel product lines.

Role Tier Specialties

A group of partners who have similar key business competencies and needs

The value exchange levels, each with increasing requirements and benefits

A select group of partners that have deep expertise in a strategic segment

Distributor Cloud & Comms

Solution Provider

Service IntegratorManufacturer

OEM

Guest

Independent Software Vendor

FPGA Design Services

Titanium

Gold

Member

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Roles

Intel® Partner Alliance Role Definitions

Roles in Intel® Partner Alliance are designed to group partners based upon their business competencies. Each role has its own set of requirements and benefits designed to meet the needs of partners in that role. Choose the right role for your business model. When you register you will select the role that best matches your business competency.

Solution Provider Primarily resells OEM systems and software solutions and are growing their services business. Solution Providers provide technology solutions to consumer, commercial, and government end users, or through their own channel networks, which could include online or storefront retail.

Manufacturer (ODM, CM, HSI) Builds systems and sub-systems for both compute and IoT. Systems include Motherboard, Sub-systems (L4-10 systems), PCBA, and IoT function devices. Manufacturers provide their products to other partners, like OEMs, in the value chain.

OEM Primarily designs and brands their own products . They may have their own manufacturing, assembly, and configuration capabilities. OEMs may also purchase product/systems from ODMs and sell under their own brand. They provide technology solutions to consumer, commercial, and government end users, or through their own channel networks, which could include online or storefront retail.

Service Integrator (SI) Primarily architects and implements business process transformation and solution integration for their customers. Service Integrators typically play a consulting role by connecting and integrating software, hardware, and cloud solutions into IT or OT environments .

Distributor Intel® Authorized Distributors - Top tier Distributors that sell the latest Intel® processors, solid state drives (SSDs), server products and other components sourced directly from Intel. Intel® Approved Suppliers - Sell components with verified authenticity and quality, sourced from Intel authorized sources, or devices containing Intel technology, manufactured by Original Equipment Manufacturers (OEMs).

Cloud Service Provider (CSP – IaaS, SaaS, PaaS) Offers components of cloud computing — typically infrastructure as a service (IaaS), software as a service (SaaS), or platform as a service (PaaS) — to other businesses or consumers .

FPGA Design Services Offers engineering services related to Intel® FPGAs, including RTL design, design optimization, IP integration, feasibility studies, testing and verification, and FPGA board design.

Guest A digital enterprise company or government organization who may not fit the traditional definition of a partner but who sets technology adoption precedents which influence the market .

Independent Software Vendor (ISV) Develops, sells and supports their own branded and non-branded software products, applications, OT and vertical segments.

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Membership Requirements and BenefitsBelow are examples of the benefits & requirements associated to each tier. You will have a specific set of tier benefits and requirements based on your role. Visit this link to view the detailed program requirements and benefits for your role.

Member Benefits

Member Requirements

• Access to Intel® Partner University• Access to Intel® Solutions Marketplace• Customer support • Access to Intel® Partner Marketing Studio• Personalized Intel® Partner Alliance

program website

• Complete registration and online profile• Business model verified and compliance

with program role• Program application accepted by Intel• Annual profile update

Role Benefits and Requirements - Member

Gold Benefits

Gold Requirements

• Access to Intel® Partner University – earn and display competency badges

• Access to Intel® Solutions Marketplace, with features including virtual storefront with offering posting and lead routing for your offerings

• Customer support – 24 hour SLA• Access to Intel® Partner Marketing Studio• Personalized Intel® Partner Alliance program website• Gold badge• Invitation to Intel® Partner Connect event • Points accrual and redemption (only available to certain

roles: SPs, OEMs, SIs, ISVs, and CSPs)

• Revenue or solution/project submission requirements• Training credit requirements• Complete registration and online profile• Business model verified and compliance with program role• Program application accepted by Intel• Annual profile update

Role Benefits and Requirements - Gold

Role Benefits and Requirements - Titanium

Titanium Benefits

Titanium Requirements

• Access to Intel® Partner University – earn and display competency badges and ad hoc pre-launch training/face-to-face training

• Access to Intel® Solutions Marketplace, with features including virtual storefront, promotion of your storefront, offering posting, lead routing and sharing and enhanced matchmaking

• Customer support – 4 hour SLA• Access to Intel® Partner Marketing Studio• Access to NDA content such as business & technology disclosures• Personalized Intel® Partner Alliance program website• Titanium badge• Invitation to Intel® Partner Connect event• Points accrual and redemption (only available to certain roles: SPs, OEMs,

SIs, ISVs, and CSPs)

• Revenue or solution/project submission requirements• Training credit requirements• Complete registration and online profile• Business model verified and compliance with program role• Program application accepted by Intel• Annual profile update• Integration/end user sale requirements (only applicable to certain roles)

*Benefits vary by role and tier; requirements vary by role, tier, and region. Terms and conditions apply.

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Specialty BenefitsIn addition to the partner tier-level benefits of Intel® Partner Alliance, partners can qualify to unlock even more powerful Specialty Benefits. These benefits can help partners get a competitive advantage in supplying complete solutions to their new and existing customers. To qualify, partners must first meet the requirements for membership status, sales volume, and training.

AI promises to transform more than just the way business is done – it will touch every corner of society. From using image recognition to enhance public security, to giving automated services a human touch with natural language processing . Learn more here .

The digital economy is fueling a virtuous cycle where connected devices and services powered by the cloud are generating data as never before. Perceptions of these data are being used to encourage more innovation, returning new data-rich services to the world . Learn more here .

Get the resources and benefits designed to accelerate the creation and deployment of your memory and storage solutions. Learn more here .

Intel has exclusive resources available to help you plan, implement and deliver device management services, opening the door to another level of engagement with Intel and the Intel client platform. Learn more here .

Scientists, engineers and data analysts need the ever-increasing performance of their HPC (High Performance Computing) solutions to accelerate delivery timing results, handle unprecedented data volumes, and increase the accuracy of their applications. Learn more here .

Enthusiast customers are continually raising the bar, driving systems to their limits. Whether it’s for intense gaming usage or for immersive content creation, customers want to reach new heights in performance and overall experience . Learn more here .

The Managed Services Specialty rewards Intel partners who have the deepest expertise in designing and deploying Managed Services solutions . Specialists receive exclusive resources help plan, implement, and deliver solutions. Learn more here .

Artificial Intelligence (AI)

Cloud Data Center

Intel® Optane™ Technology

Device as a Service

High Performance Computing (HPC) Data Center

Enthusiast PC

Managed Services

Join theProgram

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How to Register It’s easy to register for the Intel® Partner Alliance program. You will need to provide some basic information about yourself and your company to get started and accept the program terms and conditions . Once you have registered, you can review your subscription preferences to receive relevant communications from us.

Join now for exclusive access to:

• Start receiving program benefits

• A personalized Intel® Partner Alliance web portal

• Participate in Intel® Solutions Marketplace, a robust business to business platform to match you with strategic partners and innovative solutions. Designed to enable collaborative solutions and connect you to the industry

• Enjoy Intel® Partner University with personalized training, an enhanced user experience, webinars and new competencies and badges.

• Intel technology and solutions guides

• Insights and best practices from Intel’s CSP, FPGA and IoT communities

• Intel® Partner Marketing Studio with an expanded library of marketing and sales tools

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Access the Partner Portal

Personalization

Pages and views based on many factors including your role, tier, and assigned responsibilities within your company

Quick access

Quick access to the important actions associated with the complete list of benefits, like training, support and Intel® Partner Marketing Studio.

Data

Robust dashboards for key program data including revenue and training

Help

Access to deep self-help topics for both the program & using the portal with persistent access to Intel® Customer Support

The Partner Portal brings access to all partner benefits together in one place.

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Account Management OverviewThere are several different types of roles and responsibilities that registered users within a company can be assigned . The role of Partner Administrator within a company can manage the permissions for access or to manage specific benefits with the account’s value exchange .

Key capabilities:

• Invite contacts to join the program

• Update some company information

• Assign access to certain benefits for specific users, i.e. Points Manager, Training Lead, etc.

• Assign additional Partner Administrator(s)

• Edit/Deactivate contacts on your account

To learn more review the help section in the Partner Portal

Company Name

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Program Membership Renewal OverviewIntel® Partner Alliance is an annual membership program. Tiers will be assigned for a calendar year based on the criteria for the role that the partner participates in. Partners can upgrade throughout the year if they achieve the criteria for the next tier. Tier upgrades will be good for the balance of the current year as well as the next year.

Annual Renewal Measurement Period

Revenue, Training Credits & other criteria will be measured from October 1, 2020 – September 30, 2021 to establish the Intel Partner Alliance tier for 2022.

Upgrade Measurement Period

Intel® Partner Alliance plans to provide partners with the ability to upgrade as they reach the criteria for higher tiers. The exact details of the upgrade plan will be released when available.

Points

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Points Benefit

How to Join

Earning Points

Intel® Partner Alliance “Points” benefit provides you with points earning opportunities that are refreshed each quarter. There are a variety of rewards, from vouchers and coupons to lifestyle benefits in the points redemption catalogue. Distributor and ODM vouchers offer a particularly unique opportunity to use your points for a discount on future purchases with your Intel® Authorized Distributors, Intel® Authorized Suppliers, and/or approved ODMs.

You will be automatically opted into the Intel® Partner Alliance “Points” benefit if you are enrolled in one of the eligible roles. Please see eligibility information below for details.

The Intel® Components & Systems Matrix, Intel®-based OEM Systems Matrix, and the Intel®-based ODM Matrix cover a broad range of products, while promotions may include specific products, bundles, training, or other activities.

The Intel® Partner Alliance Points “Points” Quarterly Matrices consist of products eligible to earn points on qualifying purchases. Purchases of eligible products or systems that contain eligible Intel components, from an approved Intel® Authorized Distributor, Intel® Authorized Component Supplier, Intel® Authorized Device Supplier, and/or ODM participating in the Intel® ODM program. Promotions provide an opportunity to earn points over and above the matrix CAPs .

Eligible partners may earn up to the CAP amount shown based on their badged Intel® Partner Alliance Tier for each Matrix. Matrix points offers for Specialties do not apply to the Matrix CAP and are not limited .

Intel® Partner Alliance Badged Tier Matrix CAP*

Member 75,000 points

Gold 120,000 points

Titanium 250,000 points

Points Benefit EligibilityEligible Intel® Partner Alliance Roles:

• OEM

• Solution Provider

• Service Integrator (SI)

• Independent Software Vendor (ISV)

• Cloud Service Provider (CSP)

Exclusions:

Financial benefits, such as Points, are subject to additional qualifications and may not be available to all partners .

Company Name

*CAP for each matrix

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Redeeming Points

Rewards Category

The Partner Admin or delegate for Gold and Titanium partners can redeem points and process the order. Please contact your Partner Admin if you would like to request a reward.

Distributor Voucher

Distributor Vouchers are the best value for your points and are faster and simpler. Turn your points into Distributor credit for Intel purchases!

ODM Voucher

ODM Vouchers are a new type of reward providing extra value for your points. Turn your points into ODM credit for Intel purchases!

Intel Boxed Components

Redeem your points for Intel component boxed products including Intel® SSDs, core desktop processors, Intel® NUC boards and kits, Intel® Xeon® Scalable processors, and more.

Intel Sample Products

Redeem your points for selected Intel sample products. Quantity limit applies.

Intel® Demo Depot Coupon

Redeem Intel® Demo Depot coupons to use for any qualifying Intel® Demo Depot purchase. Intel® Demo Depot specializes in providing seed management, event support, system integration, and engineering services to Intel partners .

Travel

Stay at the greatest hotels around the word with your points and enjoy VIP Airport Lounge access at over 1,000 waiting rooms, no matter the airline.

Gift Cards

Gift cards are available to use on various merchants around the globe.

Please Note: Rewards are geo/country specific and are subject to redemption vendors’ availability:

Company Name

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Points AccountYour Points Account will include a detailed account statement of your points benefit activity, including earning and redemption activity, as well as your account balance and other summaries .

You will see the following detail for the current quarter and the past 4 quarters:

• Your closing points balance from the previous quarter

• Points available from purchases or activities in the current quarter

• Points redeemed this quarter

• Current point balance

• Points expiring at the end of the current quarter

• Points expiring at the end of the next quarter

Company Name

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Points FAQHow does Intel calculate points awarded?

We calculate the points awarded with data reported by participating or approved Intel® distributors, suppliers, and ODMS as well as other relevant data sources and promotion-related sources.

Are Matrix and Promotion CAP different?

Each Matrix and each promotion have their own CAPs independent of each other.

Please see the Earning Points section for the Matrix CAPs based on your badged Tier. See specific promotion terms and conditions for details.

When do my points earnings show in my account?

In general, your account will show points awarded within 60 days from the end of the matrix or promotional period . Exceptions are noted in a promotion’s terms and conditions .

How long until my points expire?

Points awarded are valid for one year and will expire on the last day of the quarter.

Key Capabilities

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Intel® Solutions Marketplace

Ways to Search Intel® Solutions Marketplace for Partners and Offerings

The Intel® Solutions Marketplace is an advanced digital B2B online platform to drive collaboration and co-creation in a new data-centric landscape. Partners that have posting access can create storefronts, post offerings, and showcase them to enterprise end customers and other partners in the eco-system. For partners that don’t have posting access or business end-users, Intel Solutions Marketplace is a vast resource in which to network with industry providers and discover offerings to meet their business needs.

Search for offerings using the general search bar located in the Intel® Solutions Marketplace blue header. For a more selective search, browse offerings by category, by market segment, industry, application, Intel technology, or regional coverage in the Intel Solutions Marketplace Partner Directory or Offering Catalog.

Partner Directory connects you with partners in the eco-system to learn more about their offerings so that you can find components, services, software, systems, and solutions that meet your business needs. You can also find partners within a certain business type or role, including manufacturer, distributor, FPGA Design services or solution provider. You can further filter by parameters such as program membership tier and regional coverage. Sales can then happen through your offline engagement with the partner.

Offering Catalog promotes partners’ products, services, software, systems, and solutions from eligible partners. This is one way you can discover and connect with partners and their offerings.

All Intel® Partner Alliance partners have access to the Intel® Solutions Marketplace. Gold and Titanium tiers have posting access, allowing them to create storefronts, post offerings, and receive leads. NOTE: Posting offerings in the Intel Solutions Marketplace is a requirement for some Gold and Titanium membership roles .

Visit Intel® Solutions Marketplace support

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Intel® Partner UniversityAccelerating the delivery of innovative data-centric solutions requires knowledgeable partners with subject matter expertise in key advanced technologies . Intel® Partner Alliance provides partners with exclusive access to the Intel® Partner University, which offers industry-leading curriculum, specialized training paths, and personalized training recommendations. Partners earn new competencies, receive badges to share accomplishments with customers, and enhance business with “Pro” status .

Intel wants to empower and equip its partners around the globe with the information and skills that can help them be successful. Training is a highly valued benefit for partners and Intel strives to make access to Intel training easy and convenient .

Visit Intel Partner University

Key capabilities:

• Vast portfolio of courses

• Integrated, flexible, and customizable training platform

• Earn competencies and receive a digital badge (Gold & Titanium only)

• Earn Training credits

Company Name

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Intel® Partner Marketing StudioThe Intel® Partner Marketing Studio provides a single place for you to find marketing campaigns, assets, digital resources and easy co-branding and implementation tools in one intuitive, searchable platform. Here you can download your Intel® Partner Alliance membership kit so you can showcase your partnership with Intel .

Visit Intel® Partner Marketing Studio

Key capabilities:

• Richly designed, ready-to-use assets improve partner time to market

• Audience-focused campaigns with building block content and messaging guidance simplify deployment

• Gateway to a comprehensive selection of shopper marketing tools that help partners drive Intel preference and sales conversions throughout the journey

Channel Warranty Replacement Program

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Channel Warranty Replacement Program The program features two warranty service options for Intel® Partner Alliance

Advanced Warranty Replacement (AWR)

AWR is a limited premium warranty benefit available to Gold and Titanium partners in eligible partner roles .

On receiving a replacement request, Intel immediately ships out replacement product to the customer, without having to first wait for the defective part to be returned.

Product will be shipped1 the same day or early the next business day .

Unit Limits for AWR

Titanium = 25

Gold = 10

Standard Warranty Replacement (SWR)

Within 30 days of purchase, replacement should be done at the point of purchase with your Intel® Authorized Distributor.

If more than 30 days, Intel offers standard warranty service to all participants in the Intel® Partner Alliance .

Intel ships out a replacement part upon receipt of the non-functional or defective product that is eligible for warranty service.

Non-functional or defective parts for replacement must be returned within 30 days of the replacement request or the order replacement parts will be canceled .

Unit Limits for SWR

All Intel Partner Alliance partners = 20

The replacement product will be shipped1 once it has been received by Intel . 1Intel is not liable for failure to ship as estimated.

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Channel Warranty Replacement Program

Placing Warranty Request

• Proof of purchase• For Advanced Warranty Replacement: proof of purchase must be

from an Intel® Authorized Distributor• Intel® Partner Alliance partner number• Email address of customer• Shipping address• Name of the product• Product code• Serial number-Spec+FPO (and ATPO if listed) • Description of the problem

Visit the online and support tool

Intel® Customer Support

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Intel® Customer Support

Intel® Customer Support is a global organization dedicated to the success and growth of our partners. We support eleven languages with live agents via phone and chat, and our online support tools are available to any partner, any time of day, in any language.

Technical Support & Warranty: Our product experts can help diagnose technical issues and provide solutions to most problems. If we’re unable to resolve the issue, our agents can recommend a repair, replacement, or refund.

Advanced Warranty Replacement (AWR) is available to our Intel® Partner Alliance Gold and Titanium tier partners. We’ll ship you a replacement unit before you return the defective part, avoiding downtime and lost business .

Membership & Benefit Support: Our program team can help you with all your membership, access, and benefit questions, including support for the Intel® Solutions Marketplace, Intel® Partner University and our Points reward program

Before contacting Customer Support, check the Frequently Asked Questions page on the website .

This page has valuable information and can answer many questions and concerns about the program.

If you cannot find the answer to your question, access our Customer Support page .

You’ll find information about warranties, installation, upgrades, as well as membership support!

How Can I Contact Customer Support?

We’re Here to Help

Prioritized Support for Intel® Partner Alliance Gold and Titanium Tier Partners

support.intel.com

Support on the goFind and compare products, get support, and connect with Intel.

All rights reserved. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and other countries.*Other names and brands may be claimed as the property of others.

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Intel® Partner Alliance Program User Guide