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Intellectual Property is a valuable business asset. We are delighted to bring our members the following leading, expert speakers to stimulate your thinking and broaden your understanding of IP. The seminar will assist you to recognise, manage and get the maximum financial return from Intellectual Property which arises from your R&D and Innovation activities. Dr. John P. McManus, IP Specialist & author of “Intellectual Property – from creation to commercialisation, a practical guide for innovators and researchers” Cathal Lane, Patent & Trade Mark Attorney with Tomkins IP Dr. Fred Logue, Founder & Director of New Morning IP Dr. Paul McEvoy, Technical Director at Technology from Ideas Joe Doyle, Intellectual Property Manager at Enterprise Ireland Fintan Clancy, Partner at Arthur Cox Key topics will include: Intellectual Property – what it is / is not How to protect your Intellectual Property Developing an Intellectual Property strategy Conducting an Intellectual Property audit Managing your IP when collaborating with Higher Education Institutes or other companies The financial and taxation opportunities that exist in Ireland Practical case studies and examples Who should attend? The seminar is relevant to those with responsibility for General Management, R&D, Finance and Legal. Members are welcome to bring along a number of employees. What’s in it for you? Learn what you need to know about IP. Gain valuable legal, financial and professional insights from top experts. See how you could be making more of what you have. Network with leading experts and fellow members who are engaged on this topic.
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December 2012
IP Strategy
Fred Logue IP Lawyer PhD, 1996 Trinity College Dublin Member of Irish and UK Law
Societies, IAM300, Institute of Physics
A specialised IP firm helping global companies manage IP operations in Europe
[email protected]+353 (0)1 254 2340www.newmorningip.com@newmorningip
Introduction
• IP Strategy in General• Designs• Contracts• Patents• IP Strategy in Ireland
IP STRATEGY IN GENERAL
Intellectual Property is the legal right to control the results of creativity and innovation
Intellectual Property strategy is how you use the intellectual property system to your advantage
Source: OECD
DESIGN RIGHTSCase Study
• Protect how all or part of a product looks• Right to prevent others making available a
design that creates the same overall impression on an informed user
• National design rights• Community design rights• Excludes computer programs but not UIs
US UI and Icon Design Patents
CONTRACTSCase Study
Developer assigns to Customer its entire right, title and interest in anything created or developed by Developer for Customer under this Agreement ("Work Product") including all patents, copyrights, trade secrets and other proprietary rights, not including “Background Technology” mentioned below. This assignment is conditioned upon full payment of the compensation due Developer under this Agreement.
PATENTS
WHAT IS A PATENT?
“THE WAY TO GET STARTUP IDEAS IS NOT TO TRY TO THINK OF STARTUP IDEAS. IT'S TO LOOK FOR PROBLEMS, PREFERABLY PROBLEMS YOU HAVE YOURSELF.”
Paul Graham, Y Combinator
IP STRATEGY IN IRELAND
CLOUD COMPUTINGCase Study
“NEW CLOUD COMPUTING BASED PRODUCTS AND SERVICES REPRESENT A HUGE OPPORTUNITY FOR NEW PRODUCT DEVELOPMENT AND EXPORTS BY IRISH FIRMS. LARGE NEW MARKETS FOR EXPORTS, WHICH IRISH BASED FIRMS ARE IDEALLY PLACED TO ENTER, ARE OPENING UP AT EXACTLY THE TIME THAT IRELAND NEEDS TO SEEK EXPORT LED GROWTH.”
Microsoft Ireland
1940
1350
1158
745
579
425
337
313
258
252
180
151
144
144
91
90
64
43
31
27
26
0 500 1000 1500 2000 2500
United States
South Korea
China P.Rep.
Japan
Germany
Canada
United Kingdom
Sweden
Finland
Israel
Taiwan
Netherlands
India
Switzerland
Australia
Ireland
Singapore
Italy
Spain
Denmark
New Zealand
Belgium
Patent Applicants by Country
16540
0 5 10 15 20 25
ACCENTURE GLOBAL SERVICES LTD (IE)
SKYPE LTD (IE)
BUSINESS OBJECTS SOFTWARE LTD (IE)
MARKPORT LTD (IE)
Toll Text International Ltd (IE)
CORVIL LTD (IE)
TRINITY COLLEGE DUBLIN (IE)
YOUGETITBACK LTD (IE)
HESNAN JOHN (IE)
SOFTMARK LIMITED (IE)
Changing Worlds Ltd (IE)
MOBILEAWARE TECHNOLOGIES LTD (IE)
IE,
IE,
Cloud: Irish Assignees
0 500 1000 1500
IBMATT CORP.
MICROSOFT CORPORATIONSAP AG
SAMSUNG CORPLG ELECTRONICS INC
ALCATEL LUCENTHEWLETT-PACKARD CO
ZTE CORPERICSSON TELEFON AB L M
HUAWEI TECH CO LTDNOKIA CORP
CISCO TECH INCSONY CORP
ORACLE CORPVERIZON BUSINESS GLOBAL LLC
FUJITSU LTDGENERAL MOTORS LLC
CITRIX SYSTEM INCQUALCOMM INC
HITACHI LTDMOTOROLA, INC.
RESEARCH IN MOTION LTDSIEMENS AG
NEC CORP
TotalCloud: Top Assignees
0 2 4 6 8 10 12 14
IBM (US)
HEWLETT PACKARD DEVELOPMENT CO (US)
ERICSSON TELEFON AB L M (SE)
NORTEL NETWORKS CORP (CA)
Toll Text International Ltd (IE)
CORVIL LTD (IE)
SUN MICROSYSTEMS INC (US)
DAON HOLDINGS LTD (US)
YOUGETITBACK LTD (IE)
MOBILEAWARE TECHNOLOGIES LTD (IE)
MICROSOFT CORP (US)
None
WESTERN UNION CO (US)
Amazon Technologies Inc (US)
TRINITY COLLEGE DUBLIN (IE)
ROCKSTAR BIDCO LP
BUSINESS OBJECTS SOFTWARE LTD (IE)
Changing Worlds Ltd (IE)
SOFTMARK LIMITED (IE)
Snap-on Incorporated (US)
OIC=IE,
Cloud:Irish Resident Inventors
PATENTING IN IRELAND GENERALLYCase Study
33
Top Assignees: Publication Count
34
Applicant Type
35
DOMESTIC INVENTORS FOREIGN INVENTORS
Held Locally Held Overseas Held LocallyAcquisition by foreign firm with investment in R&D
Third level focus on patenting
Small local tech sector
Government incentives to foreign firms to engage in R&D activities
Incentive switch from manufacturing to R&D
Extension of corporate IP strategy
Local or Global HQ relocation
Acquisition of IP assets
Global structures
Source: Internal Research 2007-2012 publications
R&D GrantsR&D Credits
Capital Allowance
WHAT IS IRELAND’S IP STRATEGY?Conclusion
IRELAND’S IP STRATEGY
Importing Companies and Exporting our Intellectual Property
[email protected] +353 (0)1 254 2340 l www.newmorningip.com l @newmorningip
