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Credits and experiences
Milan, 2013
intelliGO
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intelliGO’s credits
Most of the surveys we delivered full service, from recruitment to logistic to reporting and presentation
with the management of the client.
intelliGO is an independent MR company. We work usually in the Automotive, ICT, Media & Communication
markets, managing the Italian portion of international studies where we are coordinated directly by MR
agencies, as well as nationwide studies as full-service MR agency (from field to reporting and presentation).
Here below some brands intelliGO and its professionals have worked for:
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intelliGO to support your visibility on Media
Some interesting experience of this positive synergy were in ICT, Fashion and
Automotive.
Results could be either published or presented in official meeting, as part of
the communication strategy of the Company.
intelliGO offers its skill, to support media-center in Research activity improving the
visibility of their clients trough Marketing Research.
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intelliGO’s credits in Automotive sector
Recent-project descriptions :
Study 1: Integrated design qualitative clinic
An integrated design qualitative clinic with the scope
to support the car maker to plan the new design portfolio
proposals for the next 10 years. The study was conducted in several steps: 64 diaries - 10 focus groups 3 hours long
- 10 filmed in depth at home with a driving portion – a documentary showing an average day of traffic in Milan.
The f.gs. were moving around the design proposals (sketches) and 4 current vehicles. All the working team and the
client have been provided by wi-fi connection (24 clients + 8 respondents + moderator + two translators on site).
Two translator to translate into two languages simultaneously.
Study 2: Ethnographic qualitative
An integrated design and ethnographic qualitative
study in the small MPV segment, the study included
the next steps: 13 diaries including also an ethnographic portion - 6 paired interviews - 150 quantitative in central
location - 4 focus groups. At the end of every step there was a working session half day long with a traditional
reporting.
Study 3: Luxury-car clinic, pre-launch test
A car clinic on high level target, involving 160 owners of prestigious cars from 40k to 120k euros price in central
location, testing a new car (pre-launch) with structured interview, a conjoint test, focus groups and in-depth
interviews..
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intelliGO’s credits in Automotive sector
Recent-project descriptions:
Study 4: Entry-Premium C-segment
A clinic product test on a new new-car in C- entry-premium
segment was conducted with a quantitative&qualitative
methodology in CLT: 150 respondents evaluated with a structured questionnaire different versions of prototypes,
considering exterior design (two different versions were exhibited) and interiors (driving seats, consoles, seats. Data-
entry process and simultaneous translation was conducted during the clinic.
Study 5: FLY-OUT, Entry-Premium A-segment fly-our car-clinic
A fly-out were organised in order to have 75 young-adult drivers
owner or prospect of Entry-Premium city-car (A-segment).
intelliGO organised recruitment, focus-group moderations, assistance from Italy to Germany of all respondents for
a whole week-end.
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Recent-project descriptions :
Study 6
A clinic product test on a new car-seats proposal in B,B-MPV
segment was conducting with a quantitative methodology in CLT:
76 respondents evaluated with a structured questionnaire different versions of car-seats with different fabric and
pattern-fabric. Data-entry process and simultaneous translation of the verbatim was conducted during the clinic.
Study 7
An U & A survey was conducted to track the penetration of the
phenomenon in Italy, the results have been used by the EMEA
and the Italian subsidiary to support the business plans doing
different marketing activities in light of different targets (heavy users Vs new potential targets). To reach the goal
we did: 2800 F2F interviews representing all the Italian regions with weighing factors to represent families and
individuals
The survey was completely managed by intelliGO, from the questionnaire definition to the field running. The
weighting factors have been studied collecting different information available from Bureau census (gender, age
class, family size and scholar level). At the end a detailed report more than 120 pages long has been prepared to
have a two days long working session with the M&R and marketing client’s departments.
Recent projects description
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Recent projects description
Recent-project descriptions :
Study 8
A concept test on a difficult target (affluent people interested
in collecting gold coins) was conducted to weight evidences
from a previous qualitative study.
The test was carried out following a quantitative approach, with 400 in-home F2F interviews, 40 minutes long ,
splitting by clients and prospects. Among the objectives, there were a description of the brand-value of the
company in order to understand strengths and weaknesses for a brand-extension in luxury goods market. A final
report was delivered at the end of the study, with a presentation of most important finding to the top-
management of the client.
Study 9
A qualitative study (national portion of a cross-national
study) was conducted during a CLT session.
3 competitors vehicles + the one from the client have been showed to test the exterior design appeal of a
prototype for a pre-launch. 20 in-depth interviews with a 2 hours long unstructured guideline. A team of 4
qualitative senior interviewers were involved during two days within simultaneous sessions all audio transmitted
and translated simultaneously. A long and intense de briefing was the first step to produce a 100 pages Power-
point document with interpretation of result, including verbatim.
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Recent projects description
Recent-project descriptions :
Study 10
An integrated project that combining the quantitative data
CATI and qualitative from focus group, was conducted to check
possibilities of a “product placement” into one of the most
Important italian Fiction “I Cesaroni”. The survey investigated the appeal of the Fiction, the different audiences,
and the awareness of all the actors involved.
From the quantiative evidence, we’ve then focused our attention on the most characterized target audiences (the
supporters and the rejector) to recognize the best testimonial to be used, and the good point of a succesfull
product placement.
Study 11
A huge car clinic project, that involved more than 450
Respondents owners and prospect of SUV cars.
The study included quantitative questionnaire,
qualitative Focus Group.
We had 12 cars on show, some objects to be used as reference for visibility and cargo area roominess evaluation.
More than 14 interviewers has been involved in the study.
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Recent projects description
Recent-project descriptions :
Study 12
A quantitative FASHION study based on 2.500 CAWI.
All respondents had been invited to answer to a web
questionnaire, were to talk about their style preference,
and about some model description. Based on quantitative results we had the possibility to check the consistency
between the customers taste and the designer proposals.
Study 13
Quantitative study, conducted in the two main Italian
Cities (Milan and Rome), for a total of 450 interviews.
The aim of the study was to investigate the appraisal and
reason to reject electric cars.
The study was integrated with a qualitative one, based
on utilities, to have the two side of the coin:
-The point of view and the “investment” by the public
companies
-The point of view of customers, who are interested in this technology and, most important, are compatible with
the electric cars (km travelled per day, average parking duration).
The result of the survey has been presented in an International event in Lecce “Festival dell’energia 2010”.
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Recent projects description
Recent-project descriptions :
Study 14
A large ethnographic study involving 10 people:
5 ethnographers followed for a month (in different points over this period)
10 people in their most natural scenes (at home, at work, when shopping...)
in order to understand deeply values, attitudes and habits related to general
life-style and, more in particular, about smoking.
Final delivery was made of classic power point reports as well as several hours
of video-movies with also a synthesis of 30 minutes video-clip
Study 15
A qualitative study (12 FGs in Milan and Rome)
on kids (6-10 years old) about appeal of different
characters of a famous cartoon broadcast on
Main Italian pay-tv channels.
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intelliGO’s credits – examples of reporting
In recent intelliGO projects, our clients asked very different deliveries, from simple raw information
to complex, analytical reports.
This gave us opportunity to deal with different approaches (providing in-depth interpretations of
qualitative interviews or summaries of diaries/transcripts, simple tabulations or multivariate
statistical analysis), giving the best of our added-value with complete and in-depth reporting which
will try to briefly show in the next pages.
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Qualitative reports: diaries and paired-groups
Report, example 1:
From diary
homework portion:
more than 200 pages
with collages, digital
pictures from
respondents.
From paired groups:
more than 50 pages
with summary and of
the key findings.
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Report, example
2:
From a F2F
questionnaire
nationwide
distributed: 95
pages connecting
information from
the survey and
other external data
(from our previous
surveys, from
national bureau
office,…).
Quantitative reports: multivariate statistical analysis
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KEPI : Key Evaluation of Press Impact
… customizable output web based
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Pricing analysis
Pricing studies
Analisi di posizionamento di prezzo del modello
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intelliGO car clinic experience
•Skilled PM in automotive: We are fully English speaking, specialized in Car Clinic management.
•Cooperation granted: The assistance will be granted from the project approval, to the final presentation.
•Experience: Looking at the recent past from September 2009 intelliGO managed 10 clinic projects and 4 fly-outs. The components of the team, thanks to their experiences in their business life, have been managing about 100 clinics so far. From 2 wheels to 4 and more.
•Quality Recruitment: We can rely on a network of more than 20 professional recruiters centrally supervised by a professional in intelliGO. The recruitment status will be updated 2 per weeks.
•Knowledge on Italian market: We can rely on a scenario study we have been conducting since 2007. This study is based on large sample of Italian drivers and main topics refer to brand and product positioning, purchase process, market segmentation, communication issues.
•Our know-how will allow to offer you proper venue, and solution for every clinic issue: Staff, venue setup, car rental, car preparation
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Car-clinic, concept study, design inspiration clinic
(esempi reali da car-clinic condotti recentemente)
More than 10 years of experience:
Location, setup, interviewers, recruiters, moderators, translators, tech, for all your needs.
Reliable network of indipendent institutes to do Researches from
U.S. to CHINA
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To setup a clinic taking into account every small details
From an empty space …
To a comfortable and professional area where to conduct a clinic test
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A team at your service: the seniority
Elio Dalprato Owner of intelliGO Quantitative Automotive Tobacco ICT
• Our engine: intelliGO successes are also due to a very reliable network of professionals: fieldwork manager, recruiters, simultaneous translator (from Italian to English, French, German, Japanese, Korean), moderators, interviewers, mystery shoppers. For CAWI and CATI we can rely on partner institutes here in Italy and abroad.
Alessandro Ferrari Strategically Partner Customer Satisfaction Automotive & Health Data Acquisition Big Data
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intelliGO srl
Via Guido Calvalcanti, 5
20127 Milano
Contact:
Elio Dalprato
Tel: +39 (0)2 992 502 82
Mob: +39 340 005 1535
www.intelli-go.it