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8/8/2019 Inter Brand MMVB Press Conf Preso 141107
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Introduction
1. Introduction to Interbrand
2. The Interbrand Brand Valuation Methodology
3. M alaysias Most Valuable Brands League Table
4. Key Findings
5. Q& A
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About Interbrand
1
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An Omnicom company
Established
1974Employees
1300Offices
36Countries
24
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Our global network
TorontoNew York
DaytonCincinnati
ChicagoSan Francisco
Mexico City
So Paulo
Buenos Aires JohannesburgMelbourne
Jakarta
Osaka
Tokyo
Seoul
Shanghai
Singapore
Moscow
London
Lisbon ZurichMilanHamburg
Cologne
Amsterdam
Madrid
Kuala Lumpur
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Thought leadership
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Measuring brand value
Were the global authority on creating and measuring brand value. In partnerships withBusinessWeek, Interbrand releases an annual Best Global Brands study.
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Other national brand valuation studies
Africas The Americas Asia Pacific Europe
Switzerland
France
Spain
Russia
Australia
China
Singapore
Taiwan
Brazil
Canada
South Africa
Chile
Mexico
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Brand Valuation MethodologyA 3-step Process
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Malaysias Most Valuable Brands
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Selection criteria
1) Is a public listed company or is owned by one - whether on Bursa or other stockexchanges.
2) Brand does not need to be Malaysian-owned but must have originated fromMalaysia and/ or headquartered in Malaysia
3) Consumer- facing brands only (includes corporate, product or retail brands but excludes
holding companies where they are invisible to the end-purchaser)
4) Data availability
Marketing: corporate publications, analyst reports, financial and general press,Interbrand experience
Financial: annual and analyst reports, financial and general press
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Malaysias 30 most valuable global brands: Top 10
Rank Brand IndustryBrand Value
(MYR m)
Brand Value
(US$ m)
1 Maybank Banking 9,645 2,764
2 Public Bank Banking 6,866 1,967
3 Maxis Telecoms 5,308 1,521
4 Genting Leisure/ entertainment 4,588 1,315
5
CelcomTelecoms 4,073 1,167
6 CIMB Banking 3,422 981
7 Astro Media/ entertainment 3,303 946
8 Hong Leong Banking 3,099 888
9 Perodua Automotive 2,445 700
10 DiGi Telecoms 2,095 600
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Malaysias 30 most valuable global brands: # 21-30
Rank Brand IndustryBrand Value
(MYR m)
Brand Value
(US$ m)
21 Dutch Lady Food & beverage 300 86
22 Kurnia Insurance 291 83
23 Proton Automotive 239 68
24 MAA Insurance 232 67
25 Affin Bank Banking 228 65
26 Padini Apparel 212 61
27 Parkson Retail 125 36
28 Sunway Property/ Infrastructure 89 25
29 Mamee Double Decker Food & beverage 87 25
30 Bonia Apparel 75 22
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Key findings: Telecoms
A maturing market pre-paid contracts aredominant with high churn and low levels ofconsumer loyalty
Beginning of the creation of lifestyle packagesto reduce acquisition costs and target highARPU users e.g. Celcom
Mobile price plans are being developed based
on customer segmentation and audience needs
Rank BrandBrand Value
(MYR m)
3 Maxis 5,3085 Celcom 4,07310 DiGi 2,095
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Key findings: Automotive - Malaysian Engineering
Proton was traditionally a symbol of Malaysianpride and was endorsed by the ex-PrimeMinister Mahathir Mohamad
Competitive environment - deregulation of theindustry and introduction of strong affordableregional automotive brands from Japan, Koreaand China
Perodua emerging as a major force in theMalaysian automotive market, with careful brandmanagement has the potential to become asignificant player.
Rank BrandBrand Value
(MYR m)
9 Perodua 2,44523 Proton 239
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K fi di B k
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Key findings: Banks
Rank BrandBrand Value
(MYR m)
6 CIMB 3,422
17 RHB Bank 65318 Ambank 651
8 Hong Leong 3,009
1 Maybank 9,6452 Public Bank 6,866
25 Affin Bank 228
A trend for mergers and acquisitions in thefinancial sector in the region
Malaysia still has a high number of banks;
indicating the potential of more M& A activity
Entry of foreign banks to the Malaysian market
Islamic banking is becoming increasingly popular
globally
K fi di Th Ai li
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Key findings: The Airlines
Global competition and competition from lowcost carriers
Malaysia has decided to divide the routes
between MAS and AirAsia (less competition)
MASs strong brand experience has helped thebusiness to avoid near bankruptcy and for it tostage a turnaround of the business
Rank BrandBrand Value
(MYR m)
12MalaysiaAirlines 1,719
19 Air Asia 333
5
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Q& A
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thank you.