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INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.

INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

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Page 1: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.

Page 2: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

Every social media platform has its own language, people communicate differently on each site, therefore we will follow their guidelines and adapt our strategy to their unique characteristics.We aim to help you create engaging content that carries your message.

We invest time in analyzing your audience and the blogs we target. Every online PR campaign is different and we make sure each of them has its own writing tone that reflects your identity. We design press kits as well as HTML emails to interact with online media.

Social media management Digital PR

Our servicesWe walk you step by step through the digital world

We Build, increase and maintain your presence on all your social media sites.

We Develop customised online PR campaigns finding the right press media for you to be featured in.

Page 3: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

We strive to deliver inspiring strategies that make you stand outOur process

Your vision is the guiding force of the creative process

We discuss the most suitable strategies to pro-mote your project whilst making sure every as-pect of the campaign matches your expectations and vision.

We believe it is important to see the big picture

We plan every step of your campaign to ensure we are not overlooking any details. We keep setting a time frame for our goals in order to measure the progress that we accomplish together.

No magic recipe: Success is gained over time

We regularly review and adapt our approaches. Our core values are driven by the will to inspire. We will keep developing creative initiatives to em-power you to tell your story.

We create We plan We develop

We believe that success isn’t an end to be reached but an on-going process. We are ready to take on this journey with you and help you to grow through your art. We want to bring to light the projects that mean the most to you and provide you the tools to contribute to an ever changing world.

Page 4: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

I’m Charlotte, music enthusiast & digital strategy architectMeet the founder

TOUR MANAGEMENT FOR ARTISTS AND BANDSJc Villafan, Kristyna Myles, Lauren Housley and Josh Osho

MEDIA COVERAGE 20 minutes, Le Progrès (newspa-pers) Ma Chaine Etudiante, France 2 (TV) Toulouse FM, Premiere Radio, Jazz Radio (radios)

ARTICLES AND CHRONICLES ON INFLUENTIAL BLOGSMOBO, Soulculture, SoulBounce, Soultracks, Pop dose, Melty.

LAUNCH OF DIGITAL CAMPAIGNSON SOCIAL MEDIASStars Campaign, Paint A Brighter Day Challenge

I’ve worked as a manager, a tour manager, a booking agent, a publicist, a radio plugger and a digital consultant. From now on, I work on the conceptualisation, planning and developement of creative projects for the web. I found-ed Project Light Agency in 2014 to provide digital guidance services to artists and brands.

8 years 60 shows20 clients 4 artists 27 campaignsof experience

in the music industry booked within

two yearsand collaborations

since 2007I’ve been

on tour with digital PR campaigns launched since 2007

Page 5: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

Digital PR for JC VillafanPortfolio

2012Creation of French pages (Twitter & Facebook) to promote his music in France

LATE 2012Appearance on National TV France 2 Télématin + Booking of a first European Tour (festivals/venues / schools)

FEBRUARY 2013- JULY 2013Second European tour February 2013- July 2013 including opening act for Bastian Baker, Festivals all across France & the UK + filming of his video « Sweet Time » in Lyon France. 2nd Digital campaign to promote his music video in the UK, France and USA

2012-2015Soul/Folk Singer Songwriter from Los Angeles, California

Along with his evocative lyricism and rhythmically expressive guitar work, his charming stage presence and soulful vocal ability captivated a fan base in California which has now, expanded, internationally. Villafan’s musical style is strongly rooted in Rhythm and Blues.

WWW.VILLAFAN.CO

Page 6: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

Social media management and Digital PR for Kristyna MylesPortfolio

2008Booking of 4 tours in France

2014Digital PR campaign to promote her debut album ‘Pinch Me Quick’ in 2014 and ‘Paint A Brighter Day’ more recently. To promote her Pledge Music campaign (to fund her new album) We’ve launched a digital campaign on Social Media : #PaintABright-erDayin60Days challenge. Sparked by the #100happydays move-ment Kristyna was posting an inspirational photo/quote daily to encourage her fans to look at each day with a ‘glass is half full’ mentality.

We invited her fans to join the movement by posting their own pic-tures with the hashtag #PaintABrighterDayChallenge

2008-2015 Soul Gospel Singer/Songwriter from Manchester, UK. Mobo award nominee

Her debut album produced by Grammy Award winning Ken Nelson (Paolo Nutini, Coldplay) received a great deal of attention in the media. After performing at several festivals, Kristyna Myles is back with a new album “Paint A Brighter Day” released independently on her own label.

TWITTER.COM/KRISTYNAMYLES

Page 7: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

Digital PR and social media management for Malone Portfolio

APRIL 2014We launched “A Living Room Tour” to promote his EP “Souffle”. We built a social media campaign around this new tour: after uploading several teasers videos explaining the project, people were asked to send a picture of themselves in their living room.

SEPTEMBER 2014 Malone released a new record Second Souffle. “Second Souffle”. We launched a digital campaign of the same name to urge his fans to go after what they are passionate about. We released a serie of web-episodes where Malone interviewed different peo-ple whose journey inspired him: a person who decided to travel the world, another who quit her job to launch her own company.

NOVEMBER 2014 We launched a digital PR campaign to promote Malone’s music both in the UK and in the States. His video “Alarme” got featured on websites such as Rapzilla, We Do It For The Love Of Music and many more.

2013 – 2015 French hip hop artist

Malone is a talented artist who strongly believes in the power of words and music. With the release of his EP “Souffle” last year, Malone has expressed a keen interest in taking a more personal approach with his fans to share his mes-sage. He wanted his lyrics to resonate with his fans in order to connect with them, their goals and ambitions.

5671 LIKES 5093 FOLLOWERS 1080 FOLLOWERS

Page 8: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

Digital PR for SoulfingerPortfolio

STRATEGYThe project was going to be released exclusively on Kickstarter we launched a Digital campaign in the uk and reached the kick-starter goal. We raised $33,000 in less than 2 months

FEATURED IN Soultracks, SoulBounce, Soul Source, MOBO Awards and many more

2014Music Production Team

Soulfinger is a music production team that have teamed up with a long list of Grammy-nominated soul music artists to release a luxury packaging, super limited collector’s item. Participating artists include Leela James, Teedra Moses, Jaguar Wright and many more.

THE KICKSTARTER PROJECT RAISED $33,000 IN LESS THAN 2 MONTHS

Page 9: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

Digital PR and social media management for Delaney Gibson Portfolio

SEPTEMBER-DECEMBER 2014Delaney Gibson released her new music video “Stars” on 4th November 2014.

We decided to launch a social media campaign called #Stars- Campaign which aims to encourage people to be more trans-parent and truthful in what they show to the world.

Post something vulnerable on your Facebook, Twitter or Insta-gram and use the hashtag #Starscampaign! We get so con-sumed with comparing ourselves that we miss out entirely on what makes us unique. This campaign is is a reminder to be bold, adventurous, and vulnerable.

We launched a Digital PR campaign to promote her video “Stars” in the states. Features/ Interviews with Popdose.com, Aesthetic Magazine, catch my ear and many more.

2014Pop singer/songwriter from the USA

Delaney has backed musical legends such as Barbara Streisand, Andrea Bocelli or Barry Manilow. She has also played more than 1,000 engagements across the USA and Europe and recently completed a UK tour. She has also starred as a singer and dancer on the Fox TV Show, “Boston Public” and on the MTV Show, “My Own”.

TWITTER.COM/DELANEYGIBSON

Page 10: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

Digital PR for Josh OshoPortfolio

MARCH - APRIL 2014 Booking of 7 dates in France (including the jazz club BSpot in Nice and an EP launch show at Bizz’art in Paris)

FEATURED INLaunch of a Digital PR campaign in France to promote the french tour: with features/ interviews on Melty.fr (10 millions of readers per month) MCE WEB TV (750 000 readers per month) and many more

2014Soul singer/songwriter from London, UK

With incredible performances on Jools Holland, a sold out Jazz Cafe and for Radio 1, Josh Osho has released his debut album ‘L.I.F.E’ on Island Records and 1st single ‘Redemption Days’ that featured Ghostface Killah. He recently released an acoustic EP “Roadsigns”.

TWITTER.COM/JOSHOSHOMUSIC

Page 11: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

Digital PR for Mi’dasPortfolio

APRIL - JULY 2015Launch of a Digital PR campaign to promote Mi’das ‘ new EP “Stronger”

After the first month of the digital campaign we already got 50 features/ interviews including Pure M Magazine, We Plug Good Music, The BizzNiz and many more.

2015Soul/pop singer/songwriter from London, UK

From busking the streets to performances with artists such as Jessie J, Rita Ora, Labrinth and Jamie Cullum, you could say the last 10 years has been quite a journey for this Brighton born soulful strummer. After being featured as an iTunes ‘Ahead of the Curve’ artist both in the UK and US in January and with a diary full of performances, the stage is set for a big 2015.

WWW.OFFICIALMIDAS.COM

Page 12: INTERACT WITH YOUR AUDIENCE. INSPIRE THEM.projectlightagency.com/Portfolio/ProjectLightAgencyPortfolio.pdf · Social media management and Digital PR for Kristyna Myles Portfolio 2008

THANK YOUPROJECTLIGTHAGENCY.COM