Interactive Brand Development

supported by

Mission Critical Systems

AGENDA

Cognitive Background

Cognitive Approach

Cognitive Competitive Advantage

Customer-Centric Design

Basic Platform Overview

Cognitive Platforms supporting Real World Solutions

Summary

Q&A?

Established 1995

Specialist Interactive Agency

Experienced professionals R&D focus

Blue chip client base Vodafone, Govt, Unilever,

Vichy, Sky, GSK

Long term client partnerships

Sophisticated Systems CRM ; Database e-Commerce ; Loyalty

History of delivery Successful Projects Award Winning

COGNITIVE BACKGROUND

BRAND INTERACTIVITY

(The Intelligent / Living Brand)

TECHNOLOGY SOLUTIONS

PROJECT

D ELIVERY

USABILITY & INTERFACE

DESIGN SOLUTIONS

THE COGNITIVE APPROACH

INTEGRATED TEAM

IMPACT & STICKINESS

THE COGNITIVE ADVANTAGETechnical specification perspectiveCreative concept perspective

Crossover team delivers engaging and intuitive campaigns

Consumer MindshareUnique experiences

PLATFORM READYSpeedy deploymentLow risk

FOCUS ON GOALSProtect investmentTime sensitive projects

Clean design philosophy and an experienced approach

Customer-centric. ISO 13407 (Human-Centred Design Process)

Measurement of the effectiveness of design using information-ink ratio. The higher the ratio the more likely it is that a design is effective

Interactive system has goals: desired user outcomes and business objectives. Cognitive ensures that all elements have a constructive purpose

Management of desired user outcomes through clean and direct user flow. Users' attention is a finite resource

Testing using personas

CUSTOMER-CENTRIC DESIGN

Project Objectives; Analysis Specification / Requirements Prototype Development Testing Feedback Ready? Go Live Evolution

THE COGNITIVE PROCESS

KEY PERFORMANCE INDICATORS

Identified with key stakeholders using SMART model Specific Measurable Achievable Realistic Timely

They result in Campaign metrics Business metrics

PLATFORM OVERVIEW

EmergingMedia

CRM Systems

Media Servers

Database Servers

Interactive Media

The Intelligent Brand

Digital Strategy & Media Planning

Website Design & Development

Database Development & Management

CRM Activity

Email, viral, ezines, (m)blogging, broadcast

Loyalty Systems

Online Advertising

Accessibility / Usability / Compliance

DIGITAL MEDIA EXPERIENCE

REAL WORLD EXAMPLES

The following represents a small sample of project and campaign deliverables completed by Cognitive over the past couple of years

Interactive Design & DevelopmentClient: Vodafone | Media: Web, Email, Mobile

Interactive Design & DevelopmentClient: Vodafone & Sony Ericsson | Media: Web, Email, Mobile

Brand WebsiteClient: Unilever - Lyons Tea | Media: Web, Email

Interactive Computer Based TrainingClient: Vodafone | Media: Web, Rich Media Training

Interactive Computer Based TrainingClient: Vodafone | Media: Web, Rich Media Training

Brand WebsiteClient: Vichy | Media: Web

Pharmacy LocatorClient: Vichy | Media: Web, Email

Social Network DevelopmentClient: Vodafone / Media: Web, Email

Loyalty SystemClient: Vodafone | Media: Web, Email, Mobile

Loyalty System contd.Client: Vodafone | Media: Web, Email, Mobile

Interactive Greeting – ViralClient: Vodafone | Media: Web Application, Email

Interactive Greeting / Viral contd. Examples from over 100K greetings sent by consumers

Client: Vodafone | Media: Web Application, Email

Brand WebsiteClient: Unilever | Media: Web, Email

Brand Website contd.Client: Unilever | Media: Web, Email

CRM, Loyalty System, Online coupon generationClient: Unilever | Media: Web, Email

Consumer Recruitment, Kiosk, e-CommerceClient: Vodafone | Media: Web, Email

Email Design, Development, and BroadcastClient: Vodafone & RTE Mentor / Media: Email

Email Design, Development, and BroadcastClient: Terroirs | Media: Email

Email Design, Development, and BroadcastClient: Vodafone | Media: Email

Website / Online CompetitionClient: Vodafone | Media: Web

Email Design, Development, and BroadcastClient: Vodafone | Media: Email

Promotional WebsiteClient: Vodafone & Universal Music | Media: Web Application, Widgets, Email, Banners

Promotional Website – widgets connecting MySpace social network Client: Vodafone & Universal Music | Media: Web Applications, Widgets, Email, Banners

Banner Creative samples from different campaigns

Client: Vodafone | Media: Online Advertising

Summary

Creativity & Technology

Fast Turnarounds

Multi-Project Capability

Multi-Digital Channels

Interactive Media & Mission Critical Experience

REQUIREMENTS: DELIVERS:

Integrated Team

Ready Platforms

Agile Dev. + Process Mgt.

CRM / Broadcast / Banner

History of Successful Projects

Q&A?