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INTERCULTURAL COMMUNICATION. GROUP 4 Low Rin Kian Ibrahim J. A. Ewaida Ng Xin Nie See Wee Zin Elina bte Md Kamil. GROUP 2 Nurhazwani Mutazar Mohamad Hazwan Khek Han Wu Goh Pin Siang Ren Shan Gan Lew Sharon. DEFINITION. - PowerPoint PPT Presentation
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GROUP 21. Nurhazwani Mutazar 2. Mohamad Hazwan3. Khek Han Wu4. Goh Pin Siang5. Ren Shan Gan6. Lew Sharon
INTERCULTURAL COMMUNICATION
GROUP 41. Low Rin Kian2. Ibrahim J. A. Ewaida3. Ng Xin Nie4. See Wee Zin5. Elina bte Md Kamil
DEFINITION“Intercultural communication or communication between people of
different cultural backgrounds has always been and will probably remain an important precondition of human co-existance on earth. There are many factors that are important in intercultural communication within a general model of human, primarily linguistic, communication. It is not cultures that
communicate, whatever that might imply, but people (and possibly social
institutions) with different cultural backgrounds that do. In general, the term ”cross-cultural” is probably best used for comparisons between cultures.” (Jens Allwood, 1985)
“Intercultural communication is a situation in which people from diverse cultural backgrounds are engaged in communication.
Intercultural communication is communication between people whose cultural perceptions and symbol systems are distinct enough to alter the communication events”
(Porter & Samovar,2001)
“Intercultural communication refers to the communication between people from two
different culture” (Guo-Ming Chen & Starosta,1998)
“The interaction between people of difference culture background” (Martin & Nakayama,2000)
• a complex whole which includes knowledge, belief, art, law morals, customs, and any other capabilities and habits acquired by man as a member of society
• by E.B. Taylor (1967)
What is culture?
“ Culture denotes a historically transmitted pattern of meaning embodied in symbols, a system of inherited conceptions expressed in symbolic forms by means of which men communicate, perpetuate and develop their knowledge about attitudes toward life”
Clifford Geertz (anthropologist)
“ Culture is a shared meaning system, found among those, who speak a particular language dialect, during a specific historic, period and in a definable geographic region”
Harry C. Triandis ( 1994)
Factors influencing culture norms & values• Language• Religion• Education• Economic philosophy• Political system• Social structure
CHARACTERISTICS OF CULTURE• not inherent, but learned • rooted in deep seated
beliefs• basis for self-identity and
community • dynamic
LOW CONTEXT CULTURE HIGH CONTEXT CULTURE
• direct verbal interaction • understand meaning at one
level• less efficient in reading non
verbal cues• individualism • Relies more on logic• highly structured message
• indirect verbal interaction• understand meanings at
many socio-cultural levels .• less proficient in reading
non verbal cues.• Values group membership.• simple and ambiguous
Comparison of high and low context culture
LOW CONTEXT CULTURE
HIGH CONTEXT CULTURE
-German -North American -French -Spanish -Greek -Chinese
Different Approach In Intercultural Communication
• eticAn "etic" account is a description of a behavior or belief by an observer, in terms that can be applied to other cultures; that is, an etic account attempts to be 'culturally neutral'.• emic
An "emic" account is a description of behavior or a belief in terms meaningful (consciously or unconsciously) to the actor; that is, an emic account comes from a person within the culture. Almost anything from within a culture can provide an emic account.
Enculturation
The process of learning or absorbing one’s own culture
Cultural Relativism
The acknowledgement of cultural differences and
acceptance that each social groups has
its own set of norms
Ethnocentrism
The belief that one’s own cultural norms are superior to those of
other social groups
Acculturation
The process of adjusting to the host culture by adopting its
values, symbols and/or behaviour
Layer of CultureBasic assumption(implicit)
Norms and valuesArtifacts and products (explicit)
Why do we NEED intercultural communication?1. Globalization
- Diverse & integrated work2. Work place harmony3. Peace & security in the world
How can YOU develop YOUR Intercultural Competence?
Slow Down Separate Questions. Avoid Negative Questions. Take Turns. Write it Down. Be Supportive. Check Meanings. Avoid Slang. Watch the humor. Maintain Etiquette.
SummaryIt is not cultures
that communicate butPeople
with different cultural backgrounds
That Do
Understanding Intercultural
Communication at a higher level
3 Level of Culture• Formal level (Core culture)
Learned by rules• Informal Level – Learned by example and reality– Often unconscious(we don aware it)
• Technical level– Theories behind rules– Reasoning and abstractions– What we learn in school to justify
informal system
How high or low Context form?
• Situation• Relationships• Past experience• Environment• ‘Culture’ • Others
Context need to know when communicate
• Overtness of messages• Relationships • Level of commitment to relationships• Past experience• Religion• Situation• Culture
-Expression of reaction-Table Manners
VERBAL LANGUAGE COMMUNICATION
Language• structured system of signs,
sounds, gesture or marks that allows people to express ideas and feeling to others.
Words• Symbol that stand for object and
concepts.• It can represent as object or an
abstract concept• All parties in the communication
events must agree on the meaning for understanding to occur
Grammar• Rules that govern how words are
put together to form phrases and sentences.
• The ability to use sounds and grammar correctly is crucial to competent communication
• Grammar enables us to make complete sentences and to understand the sentences made by others
Space
SPACE• Proxemic is the study of the use of
space and of distance between individuals when they are communicating.
Edward T.Hall’s Four Distance Zone
1) Status• People of different status levels tend to stay
farther apart than do individuals of equal status.• Higher status people seldom close to lower
status people.2) Culture• Culture creates a wealth of differences in the
way individuals use distance for communication.• US people stand farther during conversations
than European and Middle Eastern people.3) Context• People in line at ATM stand back far enough to
give the person who use machine feeling that a transaction is not being observed.
• Passengers waiting bus stand close together to avoid losing their places.
Time
TIME• Chronemic is the study of how
people perceive ,structure, and use time as communication.
• Each culture teaches its members about time expectations, and these expectation vary.
Monochronic Polychronic
Promptness is important, time is tangible
Promptness is not considered important, time is fluid and felxible.
Task-oriented Relationship-oriented
Perspective is oriented to the future.
Perspective is oriented to the past and/or present.
Events and activities are scheduled sequentially
Scheduling tends to be "loose" and flexible, with many last-minute changes to even highly significant events and activities.
Single focus: Events scheduled one item at a time
Multiple focus: Simultaneous attention to different things
• US vs JAPAN VS• In US, for a dinner party, being up to 20
minutes late is socially accepted and still considered “on time”
• In Japan, arriving late for a dinner party is
• considered as insult.
• US vs BRAZIL VS• US students rated people who were never
late for appointments as more successful• Brazilians rated people who were always
late for appointments as more successful
MALAYSIA• Wedding dinner start at 5pm Malay Chinese
Adaption to a culture
Adaptation to a culture• Adjusting to a new culture is a
normal process• – everyone must do it.
• It produces a wide variety of reactions and
• feelings.
• It does normally follow certain stages.
• Not everyone experiences every stage.
Stages of Cultural Adaptation• The Honeymoon Stage– Focus is on the sense of success in
being in a new culture– There is a high degree of curiosity
and interest in the novelty of the new surroundings
– There exists an appreciation for and anticipation of the opportunities to be found in the new culture
– Most people feel energetic, enthusiastic, and positive during this stage
The Culture Shock Stage• You may have conflicts with other people, or they
may be internal – you may begin to struggle with your own values, habits, and preferences in the context of the new culture.– You may experience feelings of
• Anxiety• Homesickness• Anger• Loneliness• Helplessness• Fear for your safety• Confusion about which values you should choose• Uncertainty about whether to stay or return home• Not belonging
Improving Intercultural
What is intercultural communication?• Intercultural communication seeks to
understand how people from different countries and cultures behave, communicate and perceive the world around them.
• The main causes of intercultural problems :• Since people have different context in
culture, it may easy cause the problems of -Misinterpretation -Misevaluation-Misperception
Solutions to improve intercultural :• Ask Questions: When you don't understand
something or want to know why someone has behaved in a certain way, simply ask. Asking questions stops you making assumptions.
• Avoid Insensitive Behavior :By attacking someone's person, you attack their culture and therefore their dignity.
• Humor: Be wary of differences in the sense of humor and also the acceptability of banter and the like in the environment.
A quotation , how to communicate in intercultural environment :
“Culture is a thin but very important veneer that you must be careful not to scratch. People from
different cultures are basically the same and respond in the same way. However, make sure that you understand their basic customs and show an interest and willingness to learn the
differences between your cultures’’. Mike Wills
Conclusion• In conclusion, communication involves the
perception, interpretation and evaluation of a person’s behavior.
• With regard to what people perceive, it was shown that perceptual patterns are selective, learned, consistent, inaccurate and, most importantly, culturally determined.
• The information on communication styles across cultures lead to the conclusion that two people from different cultures will not only communicate in different ways but also experience a situation differently.