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8/3/2019 Interfaith 2 0 Final
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Interfaith 2.0
Presented byMarty Rotenberg (London, Ontario, Canada)Christopher Loben (Toronto, Ontario, Canada)
Supporting Interfaith Dialogue Through Online Collaboration
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About Us - Marty Rotenberg
Co-founder and Co-Chair of the Tzedaka-Sadaqah Project
Interreligious Chair of the Canadian Federation of JewishStudents (CFJS)
Young Leadership Council (YLC) Board Member
Graduated with an Honors Specialization in Psychologyfrom the University of Western Ontario
Currently studying at the University of Toronto
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About Us - [email protected]
e-Community facilitator for the Ontario Ministry ofEducation's Teacher Learning and Leadership Program
President, Ontario English Catholic Teachers AssociationYork Occasional Local
Participant in March of the Living for Educators (tour ofHolocaust memorial sites in Poland, Germany, and Israel)
Participant in Scarboro Missions, a Catholic organizationthat sponsors interfaith speakers - scarboromissions.ca
Former computer science teacher
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Introductions (15 seconds)
Tell us about yourself : Do you or your organization have a web presence
(traditional website or social media)? If so, what isit?
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Agenda and Objectives1. Our Twitter stream
1. Overview of Web 2.0 Technologies
1. Explore theories relating to media, technology, andintergroup interaction (in relation to interfaith dialogue)
1. Gain a basic understanding of Twitter, Facebook,Youtube, and Google Docs, with a review of best
practices
1. Create a plan as to how you can utilize social media andnew technology
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Our Twitter Streamwww.twitter.com/interfaith20
No need to take notes Resource Links will be posted Photos from this session
http://www.twitter.com/interfaith20http://www.twitter.com/interfaith208/3/2019 Interfaith 2 0 Final
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Agenda and Objectives1. Our Twitter stream
1. Overview of Web 2.0 Technologies
1. Explore theories relating to media, technology, andintergroup interaction (in relation to interfaith dialogue)
1. Gain a basic understanding of Twitter, Facebook,Youtube, and Google Docs, with a review of best
practices
1. Create a plan as to how you can utilize social media andnew technology
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The Web
Web 1.0
static informationone-way limited multimedia
"authoritarian" (single author)
Web 2.0
constantly updatedtwo-wayembedded multimedia"democratic" (multiple authors/opinions)connection to other devices (smart phones,
tablets...)
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Web 1.0 - Exampleo http://www.scarboromissions.ca/Interfaith_dialogue/ind
http://www.scarboromissions.ca/Interfaith_dialogue/index.phphttp://www.scarboromissions.ca/Interfaith_dialogue/index.php8/3/2019 Interfaith 2 0 Final
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Web 2.0 - Example
o
http://www.ifyc.org/
http://www.scarboromissions.ca/Interfaith_dialogue/index.phphttp://www.scarboromissions.ca/Interfaith_dialogue/index.phphttp://www.scarboromissions.ca/Interfaith_dialogue/index.phphttp://www.ifyc.org/http://www.ifyc.org/8/3/2019 Interfaith 2 0 Final
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What is Social Media? Based on Web 2.0 technology Web and mobile based Real-time and frequently
updated collaboration involving multiple
contributors and viewers An interactive dialogue
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Theory and Criticism
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Media Theory and Social Media
McLuhans The medium is the message
Jonathan Miller - the structure of the mediumactually shapes the message Key point: the medium is not neutral; it acts on
you, roughs you up
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Networks vs. HierarchicalStructures
Social Media No central authority
Consensus baseddecision making
Loose/weak ties
Adaptability/resilience
Traditional Media Authority (structure)
Task oriented Precise/disciplined Strategic/focused activit
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Interpersonal Ties Information carrying networks between people 3 Types:
Strong Weak
Absent
The Strength of Weak Ties (Granovetter, 1973)
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Weak Ties Social media platforms based on weak ties
Twitter: follow people you do not personally know
Facebook: 1000s of friends
Important in encountering the other Acquaintances are often a source of new ideas
and information Not friends
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ea es en emse ves we n adigital world too
Matching up buyer & sellers Online dating Diffusion of innovative information Interdisciplinary collaboration
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Result from time, emotional intensity, intimacy and
reciprocity Argues: without strong ties important change does
not occur Are not found in social media
Strong ties Criticism of Malcolm Gladwell
oc a e wor e ec ve a
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oc a e wor e ec ve aincreasing simple participation
Does this increase motivation? Enough to make important or large changes? Where does this all lead? How can it be measured?
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Challenges and Criticism Slacktivism Language barrier Privacy Anonymity
Censorship Fast changing applications and platforms
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Web 2.0 and Social MediaPlatforms
http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/8/3/2019 Interfaith 2 0 Final
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Getting it done with:
TwitterFacebook
YouTube
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Twitter - http://twitter.com/interfaith20
http://www.ifyc.org/http://www.ifyc.org/http://twitter.com/interfaith20http://twitter.com/interfaith208/3/2019 Interfaith 2 0 Final
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Facebook 4 Primary ways to utilize:
Facebook Profile Facebook Pages Facebook Groups
Facebook Ads
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Facebook Page
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Facebook Group
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Facebook Ads
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YouTube
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Google Documents
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Pro/Cons (Best Practices) What are some of the possible benefits and
challenges associated with the tools andplatforms discussed?
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Social Media Timeline
Example: Hosting a Lecture1. Always collect e-mail addresses to build a
comprehensive e-mail list (Google)2. Promotional Video to share online (Youtube)3. Event listing with details and participants
(Facebook)4. Event listing, real-time updates, follow up
with participants and speaker (Twitter)
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Activity - Your Social Media PlanDivide into groups (country, organization, interests...)
Goal: Create a plan on how best you can utilize the tools andideas discussed in your interreligious work
Prompts:
1.
Target audience - Who are you trying to reach?2. What type of information are your trying to relay?3. How would you like your audience to interact with you
and the information being presented?4. List of tools you may already be using
5. List of tools you would like to use6. How best can these tools help you achieve your personalor organizational goals?
7. How do you know these are working?
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