Interfaith 2 0 Final

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    Interfaith 2.0

    Presented byMarty Rotenberg (London, Ontario, Canada)Christopher Loben (Toronto, Ontario, Canada)

    Supporting Interfaith Dialogue Through Online Collaboration

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    About Us - Marty Rotenberg

    Co-founder and Co-Chair of the Tzedaka-Sadaqah Project

    Interreligious Chair of the Canadian Federation of JewishStudents (CFJS)

    Young Leadership Council (YLC) Board Member

    Graduated with an Honors Specialization in Psychologyfrom the University of Western Ontario

    Currently studying at the University of Toronto

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    About Us - [email protected]

    e-Community facilitator for the Ontario Ministry ofEducation's Teacher Learning and Leadership Program

    President, Ontario English Catholic Teachers AssociationYork Occasional Local

    Participant in March of the Living for Educators (tour ofHolocaust memorial sites in Poland, Germany, and Israel)

    Participant in Scarboro Missions, a Catholic organizationthat sponsors interfaith speakers - scarboromissions.ca

    Former computer science teacher

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    Introductions (15 seconds)

    Tell us about yourself : Do you or your organization have a web presence

    (traditional website or social media)? If so, what isit?

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    Agenda and Objectives1. Our Twitter stream

    1. Overview of Web 2.0 Technologies

    1. Explore theories relating to media, technology, andintergroup interaction (in relation to interfaith dialogue)

    1. Gain a basic understanding of Twitter, Facebook,Youtube, and Google Docs, with a review of best

    practices

    1. Create a plan as to how you can utilize social media andnew technology

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    Our Twitter Streamwww.twitter.com/interfaith20

    No need to take notes Resource Links will be posted Photos from this session

    http://www.twitter.com/interfaith20http://www.twitter.com/interfaith20
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    Agenda and Objectives1. Our Twitter stream

    1. Overview of Web 2.0 Technologies

    1. Explore theories relating to media, technology, andintergroup interaction (in relation to interfaith dialogue)

    1. Gain a basic understanding of Twitter, Facebook,Youtube, and Google Docs, with a review of best

    practices

    1. Create a plan as to how you can utilize social media andnew technology

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    The Web

    Web 1.0

    static informationone-way limited multimedia

    "authoritarian" (single author)

    Web 2.0

    constantly updatedtwo-wayembedded multimedia"democratic" (multiple authors/opinions)connection to other devices (smart phones,

    tablets...)

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    Web 1.0 - Exampleo http://www.scarboromissions.ca/Interfaith_dialogue/ind

    http://www.scarboromissions.ca/Interfaith_dialogue/index.phphttp://www.scarboromissions.ca/Interfaith_dialogue/index.php
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    Web 2.0 - Example

    o

    http://www.ifyc.org/

    http://www.scarboromissions.ca/Interfaith_dialogue/index.phphttp://www.scarboromissions.ca/Interfaith_dialogue/index.phphttp://www.scarboromissions.ca/Interfaith_dialogue/index.phphttp://www.ifyc.org/http://www.ifyc.org/
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    What is Social Media? Based on Web 2.0 technology Web and mobile based Real-time and frequently

    updated collaboration involving multiple

    contributors and viewers An interactive dialogue

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    Theory and Criticism

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    Media Theory and Social Media

    McLuhans The medium is the message

    Jonathan Miller - the structure of the mediumactually shapes the message Key point: the medium is not neutral; it acts on

    you, roughs you up

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    Networks vs. HierarchicalStructures

    Social Media No central authority

    Consensus baseddecision making

    Loose/weak ties

    Adaptability/resilience

    Traditional Media Authority (structure)

    Task oriented Precise/disciplined Strategic/focused activit

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    Interpersonal Ties Information carrying networks between people 3 Types:

    Strong Weak

    Absent

    The Strength of Weak Ties (Granovetter, 1973)

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    Weak Ties Social media platforms based on weak ties

    Twitter: follow people you do not personally know

    Facebook: 1000s of friends

    Important in encountering the other Acquaintances are often a source of new ideas

    and information Not friends

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    ea es en emse ves we n adigital world too

    Matching up buyer & sellers Online dating Diffusion of innovative information Interdisciplinary collaboration

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    Result from time, emotional intensity, intimacy and

    reciprocity Argues: without strong ties important change does

    not occur Are not found in social media

    Strong ties Criticism of Malcolm Gladwell

    oc a e wor e ec ve a

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    oc a e wor e ec ve aincreasing simple participation

    Does this increase motivation? Enough to make important or large changes? Where does this all lead? How can it be measured?

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    Challenges and Criticism Slacktivism Language barrier Privacy Anonymity

    Censorship Fast changing applications and platforms

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    Web 2.0 and Social MediaPlatforms

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    Getting it done with:

    TwitterFacebook

    YouTube

    Google

    http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/http://www.ifyc.org/
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    Twitter - http://twitter.com/interfaith20

    http://www.ifyc.org/http://www.ifyc.org/http://twitter.com/interfaith20http://twitter.com/interfaith20
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    Facebook 4 Primary ways to utilize:

    Facebook Profile Facebook Pages Facebook Groups

    Facebook Ads

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    Facebook Page

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    Facebook Group

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    Facebook Ads

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    YouTube

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    Google Documents

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    Pro/Cons (Best Practices) What are some of the possible benefits and

    challenges associated with the tools andplatforms discussed?

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    Social Media Timeline

    Example: Hosting a Lecture1. Always collect e-mail addresses to build a

    comprehensive e-mail list (Google)2. Promotional Video to share online (Youtube)3. Event listing with details and participants

    (Facebook)4. Event listing, real-time updates, follow up

    with participants and speaker (Twitter)

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    Activity - Your Social Media PlanDivide into groups (country, organization, interests...)

    Goal: Create a plan on how best you can utilize the tools andideas discussed in your interreligious work

    Prompts:

    1.

    Target audience - Who are you trying to reach?2. What type of information are your trying to relay?3. How would you like your audience to interact with you

    and the information being presented?4. List of tools you may already be using

    5. List of tools you would like to use6. How best can these tools help you achieve your personalor organizational goals?

    7. How do you know these are working?

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