• FlorEcuador® is the Social-Environmental program thatdetermines standards for the certification of fresh cut flowerand foliage production systems in Ecuador.

• Year 2005– First inspection: October 27 – 2005

• Expoflores determined that all its associates have to implement and comply FlorEcuador standards to maintain its membership.

FlorEcuador® FlorEcuador® --Social Environmental CertificateSocial Environmental Certificate

• Low coverage of other certifications. Internationalcertification programs have 50 certified farms (the most).FlorEcuador® is already being complied by 117 farms and78 more farms in progress, total 195 farms.

• Less cost. (Certification fee + inspection) for certificationand logo use fees + audits. (FlorEcuador® certification costis in most cases 50% or less of the cost of any certification)

• Local law and regulations. Other certifications do notconsider national laws and regulations for social andenvironmental issues.

FlorEcuador® FlorEcuador® --Why having our own certification program?Why having our own certification program?

• Minimize the environmental impact caused by the floriculture activity in Ecuador.

• Guarantee welfare of floriculture workers.

• Reduce the use of pesticides and other inputs & resources used such as fertilizers, fuel, electricity, water, and others.

• Ecofas

FlorEcuador® FlorEcuador® --Primary objectivesPrimary objectives

FlorEcuador® FlorEcuador® -- CriteriaCriteria

FlorEcuador® FlorEcuador® -- CriteriaCriteria

FlorEcuador® FlorEcuador® -- Certification ProcessCertification Process

Expoflores Inspection (pre-certification inspection)

Qualificationbetween 85% and

100%

Certification with SGS orBV

FlorEcuador

YES

NO

FlorEcuador® FlorEcuador® -- OrganizaciónOrganización

Expoflores Board

FlorEcuador®

Expoflores inspectors

SGS/BV external audit

FlorEcuador® Committee

Technical Committee FlorEcuador

132 fincas miembrosFlorEcuador.

98 fincas certificadas.

34 fincas que cumplen lanormativa.

47 fincas en proceso decumplimiento de lanormativa

2222..970970 empeladosempelados..

11..926926 hectáreashectáreas

FlorEcuador® FlorEcuador® -- ImpactImpact

FlorEcuador® FlorEcuador® -- RegionalesRegionales

34

3327

25

8 5

Cayambe

Sur

Tabacundo

Quito

Norte

Austro

FlorEcuador IMPROVEMENTS:BENCHMARKING /COMPARISON PHASE

• Standard

• Checklist

• General Regulation

• Logo use regulation

2009 2010

Benchmarking FlorEcuador® with other Benchmarking FlorEcuador® with other certificationscertifications

En el año 2009 Expoflores condujo un proyecto de comparación de estándares de FlorEcuadorcon otras 6 certificaciones internacionales.

FlorEcuadorFlorEcuador® marketing y ® marketing y comunicacióncomunicación

Publication in FloracultureInternational Magazine

www.florecuador.org

FlorEcuadorFlorEcuador® marketing y ® marketing y comunicacióncomunicación

Giant sign for the farms. Helps workers, community and other stakeholders to recognize a certified farm.

“El Comercio” (local newspaper) article of FlorEcuador.

FlorEcuador general guidelines poster.

FlorEcuador® FlorEcuador® -- GGuíasuías

Want to know more?

facebook.com/florecuador

www.florecuador.org