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WOODInternatIonal
the g u ide to a pp l i c a t ions , sou r ce s a nd t r e nds
Buyers Guide
I n t e r n a t I o n a l
FLOORS&deckS
Restaurant: Possible with Plywood
Beech and Ipé – A Rocky Mountain High
Inspired by Nature
Featuring:
On the Cover: Padauk flooring and Alaskan yellow cedar are featured in this Seattle home. The Mad Park Residence stylishly mixes wood, glass and metal, functioning beautifully as a home for six and as a platform for entertaining and displaying a growing collection of contemporary art. PhotograPhy by benjamin benschneider.
10 From the ForestA message from the International Wood Products Association.
48 Inspired by Nature International Wood’s open inquiry to architects, designers and craftspeople attracted stunning examples of innovative uses of tropical woods.
56 Wood with a PurposeWhat to do when FSC certified wood is not available? Find other solutions from the great work being done in tropical forests across the globe and the numerous programs that offer certified or legally verified wood.
62 Winning with WoodIWPA Awards Program celebrates environmental, aesthetic design and innovative excellence. This year’s winners share the common thread of innovation and use of lesser-known species in new ways.
80 Advertisers Index
I n t e r n a t I o n a l p l y w o o d & V e n e e r S
18 Trade Shows, A Snap with PlywoodTrade shows are an estimated $100 billion a year industry in the United States alone. And at the heart of these temporary epicenters is imported plywood.
24 Veneers, A Tradition of Adding ClassFrom high-end Beverly Hills offices to a sports facility in Oregon, veneer is an affordable, adaptable and versatile addition to any project.
44 Restaurant: Possible with PlywoodMeranti/lauan plywood is a standard workhorse material used in restaurant chains. The material makes the perfect substrate for walls or as support seating components in restaurants.
I n t e r n a t I o n a l F l o o r S & d e c k S
28 Flooring and decking are both underfoot so what separates them? The real wonder of exotic woods is that several species function perfectly in multiple
environments. This resource guide highlights interesting case studies for both flooring and decking, along with species information, styling trends and other sourcing design pointers and tips.
Page 29 Villa Allegra: An Architect’s HomePage 34 A Safe Bet for DeckingPage 38 Mad About PadaukPage 41 Ipé Goes Urban
I n t e r n a t I o n a l l u m b e r & m I l l w o r k
12 Beech and Ipé – A Rocky Mountain HighBanff National Forest’s natural surroundings influenced the design of the Kinnear Centre for Creativity and Innovation. Imported woods serve the project both in terms of aesthetic beauty and functionality.
64 Ready-Made HomeHomeowners play designer when they mix and match building materials for their custom home. FlatPak creator Charlie Lazor’s approach to home design parallels modern product manufacturing.
IWPA/CURE would like to thank the advertisers on page 80 who provided the financial support that made this publication possible. In addition, we thank the following organizations for their support and cooperation, insight and energy, in producing and distributing this annual publication: The American Home Furnishings Alliance, Architectural Woodwork Institute, ARE-The Assn for Retail Environments, Moulding & Millwork Producers Association, National Marine Manufacturers Association, National Wood Flooring Association, North American Association of Floor Covering Distributors, North American Wholesale Lumber Association and the Sarawak Timber Association.
iWPA OfficersPReSIdeNT:
Alan McIlvain, Jr.alan mcilvain company
VIce-PReSIdeNT
Warren SpitzUcs Forest group
SecReTARY/TReASuReR
Cindy Berginnewman Lumber company
IMMedIATe PAST PReSIdeNT
Chris Parasargo Fine imports, inc.
iWPA stAff
Brent J. McClendon, CAEexecutive Vice President
Annette Ferridirector, Finance & administration
editor/sales, International Wood
Ashley A. Amidonmanager, government
and Public affairs
PuBlISHeR
John Aufderhaarbedford Falls communications
1617 country club LaneWatertown, Wisconsin 53098
GRAPHIc deSIGN
Karen LenoKmL design, inc.
edITORIAl
Suzanne VanGilderInternational Wood
international wood products association
4214 King street, West
aLexandria, Va 22302
Ph: 703-820-6696Fax: 703-820-8550
www.iwpawood.org
I n t e r n a t I o n a l
FLOORS&deckS
iWPa’s membership directory highlights the leading suppliers to the north american market of hardwood and softwood lumber, flooring, decking, veneer, plywood and other composite wood products. this one-stop resource guide also provides contact information for ports, shipping companies, third-party certifiers and others that are helping to advance international trade in wood products.
Buyers Guide
66
copyright© 2011 International Wood is produced annually by the international Wood Products association (iWPa) and its cUre (conservation, Utilization, reforestation, education) program.
cUre is the educational outreach program of iWPa.
Please direct all advertising, circulation, or subscription questions to: iWPa, 4214 King street, alexandria, Virginia 22302 Usa.
Ph: 703/820-6696 www.iwpawood.org.
WOODInternatIonal
t h e g u i d e t o a p p l i c a t i o n s , s o u r c e s a n d t r e n d s
12
18 i n t e r n a t i O n a l w O O D
For most business to business opera-tions, trade shows are an indispens-able marketing tool. Customers like
them because they offer an opportunity to shop competitive vendors in one place. For exhibitors, differentiating themselves from the competition is crucial because they have only five seconds to make a good impression. Walk any trade show floor and you’ll notice more sophisticated booths and interactive displays. In fact, trade shows are an estimated $100 bil-lion a year industry in the United States alone. And at the heart of these temporary epicenters of commerce is imported plywood.
“Our job is to help the client do it right,” says Bev Gray, president and CEO of Exhibit Edge Inc. Most businesses that benefit from having a presence at trade shows do not have the in-house capabilities to design, build, store, ship and install exhibits, a process that must essentially be run in reverse at the end of a show. Companies like Exhibit Edge have evolved to offer turnkey trade show solutions. Bev Gray, along with husband Mike Gray, vice president of sales, use their combined 48 years of experience in exhibit design, packag-ing and logistics to make sure their clients’ trade shows go smoothly.
TRADE SHoWSA SNAP
With PLyWOOd
“It is a really neat industry because you start with imported plywood and then you can add all sorts of things: laminates, graphics, carpet, specialty lighting, metal, plexi and so on. It is very creative.” beV gray, President and ceo, exhibit edge inc.
i n t e r n a t i O n a l w O O D 19
desiGNiNG BeyONd PiPe ANd drAPe
“In the exhibit industry everything is designed and built to be installed, dismantled and stored for use another day,” says Mike Gray. “So the techniques for building exhibits are much different than building furniture or permanent installations.” Exhibits are made to go together and come apart easily using nuts and bolts as opposed to nails. There are three main types of exhibits: small pop-up displays, modular lightweight hybrids that use more contemporary materials like alumi-num extrusion and fabrics, and then larger custom displays for maximum impact.
“Exotic plywood serves our purposes very well on the custom side. We use it instead of the MDF or MDO that is often specified in the building industry,” says Mike Gray. Meranti/lauan (Shorea spp.) works great in custom work, shelving, kiosks, or counters. Exotic ply-wood is readily available and easy to machine. Lauan is as lightweight and durable as it comes. Gray continues, “We use a lot of 3/16-inch and 1/4-inch lauan plywood when we’re doing con-ference rooms and back wall panels because of its impressive strength-to-weight ratio.”
Everything used in the construction of trade show displays is chosen for specific per-
formance characteristics. Lauan is the material of choice to frame out custom exhibit booths because the smooth and consistent grain pat-tern on the surfaces allow it to be finished with a variety of materials for a high-end appeal.
Paul Vella, president of Atlantic Plywood Corporation, a leading wholesale supplier of hardwood plywood and panel products that services the trade show industry, among oth-ers adds, “Exhibit booth manufacturers love the thinner plywood. It keeps the booth light-weight without limiting the designer’s imagi-nation. Meranti is easy to bend and machine, making it the ideal ‘skin’ for displays.”
2011 Exhibitor Economic Outlook Survey indicates 47% of trade show exhibitors said they definitely plan to, or are thinking of replacing their exhibit booth.
20 i n t e r n a t i O n a l w O O D
(är’go) 1. Importers of hardwood plywood 2. Consistently high quality panels 3. Experienced and knowledgeable sales staff. 4. Maintaining the highest integrity standards in the industry.
Offering these fine products:CARB PHASE 2 PANELS AVAILABLE
MERANtI Indonesian, Malaysian, Chinese
MELAPI Indonesian
FLoRCoRE ExtREME UNdERLAyMENt
REd oAk Indonesian, Chinese,
UV BIRCH CABINEt SELECt Chinese
BIRCH Russian, Chinese
oBECHE China
PoPLAR China
okoUME Chinese
BIRCH / okoUME Chinese
PARtICLEBoARd Mexico
kERUINg/kAPUR Indonesian
FIR FINgER JoINt LUMBER CoRE Chinese, Brazil
CoNtAINER FLooRINg Indonesian
FRAMEStoCk Chinese, Indonesian,Brazil
RAdIAtA PINE Chile
ELLIottIS PINE Brazil
Sales contacts doN MACMAStER President
kENNy MACMAStER • RoBERt MACMAStER
RyAN MACMAStER • todd WAgER
dICk oLANo • JoE MANgUNo
BUzz CLANtoN • BoB kEEP
CHRIS PARAS
513 19tH StREEt SUItE 201
VIRgINIA BEACH, VA 23451 • 757-491-3067
Metairie, Louisiana
PHoNE: 504-828-0943 FAx: 504-828-0946
E-MAIL: [email protected]
www.argofineimports.com
Argo Fine Imports(Better by definition)
“It is a really neat industry because you start with imported plywood and then you can add all sorts of things: laminates, graph-ics, carpet, specialty lighting, metal, plexi and so on. It is very creative. And because exhibit halls still use pipe and drape walls up and down every aisle, displays need to be exciting to stand out from the uniform drab drapery,” says Bev Gray.
“We stock more plywood than any other type of wood,” notes Mike Gray. “If we are doing intricate work for drawers, slides or smaller items, we favor half-inch Baltic birch (Betula spp.) plywood because it has a great grain structure, and the thinner plies make it quite strong. The lack of voids make Baltic birch very solid, and it stays very straight.”
Although the past years have been tough for trade shows in general, the industry is making a comeback. The 2011 Exhibitor Economic Outlook Survey confirms that business is picking up with 47% of trade show exhibitors saying they definitely plan
to, or are thinking of replacing their exhibit booth. That’s good news for companies like Exhibit Edge and other trade show firms.
As businesses pull themselves out of the recession, they’re also revisiting their marketing strategies and budgets for trade shows. Exhibit booth turnover used to be every four years, but now companies are replacing exhibits every five to seven years on average. “Our staff is very creative in making the same exhibit look different for show attendees, and for the company. We are doing more refurbishments and modi-fications to existing exhibits,” comments Bev Gray, adding, “It’s one main reason we always stock at least two main types and species of plywood: ¾-inch B-C grade and ½-inch Douglas fir (Pseudotsuga menziesii) and lauan in a variety of thicknesses.”
Booth design isn’t the only job for ply-wood at trade shows. Crate design is as important as the exhibits themselves, and plywood is up to the task.
“Exhibit booth manufacturers love the thinner plywood. It keeps the booth lightweight without limiting the designer’s
imagination. Meranti is easy to bend and machine, making it the ideal ‘skin’ for displays.”
PaUL VeLLa, President, atLantic PLyWood corPoration
i n t e r n a t i O n a l w O O D 21
Contact our International Division to help you engineer an optimized product mix from our selection of plywood and veneer products.
Our EPA award-winning PureBond® formaldehyde-free technology in our veneer core plywood panels exceeds CARB P2 requirements for formaldehyde emissions. And we offer many options with FSC® certi-fication for LEED® and other green building applications as well!
www.cfpwood.com 800.808.9080
For subtle background patterns
CMYK100%92%85% Q: What company offers
you one-stop global shopping for your green hardwood plywood and veneer needs?
A: Columbia Forest Products, North America’s largest green manufacturer of decorative hardwood plywood and veneer.
© Columbia Forest Products. All rights reserved.
IWPA 3rd H AD.indd 1 7/12/10 10:42:42 AM
HAve PlyWOOd, Will trAvel
To get a trade show display from one place to another without damage requires very careful preparation. Once an exhibit arrives at the trade show floor, the display needs to be installed, but also designed for easy dismantling. “Your trade show team has to be able to handle the individual components and assemble them on site. Pieces need to be able to go together easily, and come apart easily with as little wear and tear as possible,” says Mike Gray.
Large displays are shipped all over the world, so minimizing the weight of an exhibit is critical. Unnecessary weight trans-lates to unnecessary cost. “Trade show com-panies and manufacturers are smart in their designs, the materials used, and even how exhibits are shipped. If you ever see a truck
unload exhibits at a show site, all the crates are lined up inside, eight to ten feet high, like lockers. It’s become standard because it’s a more efficient way to ship exhibits. And booth designers are very aware of total costs,” comments Vella.
22 i n t e r n a t i O n a l w O O D
“Everything from the feet that go on the crates to the slats that hold them together is made out of pure plywood. Not only is plywood less expensive for crating than lumber, it is also lighter than products like MDF and less brittle. Plus it is ISPM compliant so it won’t get hung up in customs,” adds Mike Gray. Crate sides are often made of a B-C grade ¼ to ½-inch sanded fir, but thicker boards of exotic ply-wood are generally used to strengthen the bottom and back of the crate.
Companies like Exhibit Edge build crates completely from plywood because the material is so durable, it can withstand minor damage from transit. “If something like a forklift blade hits the crate it may break off a thin layer, but it won’t break off a whole chunk like MDF, or an entire piece like a two by four,” says Mike Gray.
Plywood is the perfect trade show partner. It is effective, impressive, reli-able, and it has the strength to stand on show floors for hours without com-plaint. There is high energy on the floor, but once the show is over, you pack up the exhibit, and go somewhere else in a snap. IW
careFULLy designed PLyWood crates
are as imPortant to a sUccessFUL trade shoW disPLay
as the exhibit itseLF.
®
