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Global Strategy, Inc. Business Development Consultants The Global Advantage

International Business Development

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Global Strategy is a boutique business development consulting firm focusing on open innovation, market development and business intelligence. We assist companies in the formulation and implementation of their strategic objectives, including license, distribution, joint venture, and M&A activities, development of go-to-market plans, and by generating actionable business intelligence and market research reports. Our consultants proactively search for international partners and innovative products & technologies which best fit customized criteria developed with the client. We then screen and map their synergies based on technology, products, markets, sales and distribution networks, financial strength, management, business culture, alliance goals, and more. Following this, we develop with the client a short-list of best fit technologies, products and companies; facilitate discussions and negotiations; assist with due diligence; and facilitate agreement execution and deal-making.

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Page 1: International Business Development

Global Strategy, Inc.Business Development Consultants

The Global Advantage

Page 2: International Business Development

MISSION STATEMENT

Global Strategy’s mission is to generate value and revenue growth for clients by creating customized business development solutions in a timely, cost-effective, and professional manner.

Page 3: International Business Development

COMPANY INFORMATIONBusiness Consulting services for Open Innovation, Business Development, and

Market Research + Intelligence.Established May 3, 2001Structure Privately-held CorporationLocation 732 Florsheim Drive, Suite 11, Libertyville, IL 60048 USA

1073 Willa Springs Drive, Suite 2049, Winter Springs, FL 32708 USA

Principal David A. Warar, CEOEmployees 8Affiliations Alliance for Illinois Manufacturing

Association of Strategic Alliance ProfessionalsAssociation of University Technology ManagersBioFlorida Florida Foreign Trade AssociationGlobal Consulting NetworkIllinois Biotechnology Industry AssociationInternational Trade Association of Greater ChicagolandLicensing Executive SocietySociety of Competitive Intelligence ProfessionalsWorld Trade Centers Association

Page 4: International Business Development

PRINCIPAL’S BIODavid A. Warar Founder and CEOEducation B.A. Microbiology, 1977 (University of Delaware)

M.B.A. International Marketing Finance, 1983 (Loyola University)

Employment Abbott Laboratories – Group Leader: 1977–1984Intercon Research Associates – Vice President: 1984-2001Global Strategy, Inc. – CEO: 2001 to present

Accomplishments • Expertise developed over 25 years in the formulation and implementation of business development strategies, resulting in license, distribution, co-development, M&A, and other alliances.• Successfully positioned new products and technologies by providing customized business development consulting, actionable market research, and go-to-market strategy formulation and implementation in 350+ assignments for organizations in developed and emerging markets.• Expert witness in technology transfer and licensing for the U.S. Government in legal action against a U.S.-Japan joint venture.• Established the Global Consulting Network, an international group of 60 consulting firms to provide seamless, integrated consulting services to clients in all geographic markets.• Serial entrepreneur founding companies in consumer health products, consulting and business process outsource services.

Page 5: International Business Development

CONSULTING EXPERTISE

• By blending the correct mix of customized business development solutions, Global Strategy consultants help clients reduce risk, increase benefits, and reduce the time and effort it takes to achieve desired outcomes.

• Our consultants utilize proprietary knowledge networks, global industry contacts, and proven methodologies to identify and analyze known and under the radar technologies, products, and companies.

• With pinpoint accuracy, our primary and secondary information research skills enable us to contact, generate, analyze, verify, and present data as actionable business intelligence and commercial opportunities.

Page 6: International Business Development

REGIONAL AND GLOBAL EXPERTISEThe Global Consulting Network, founded in 2003 by Global Strategy, is a group of independent consulting firms providing international business development and market intelligence services to clients.Member companies operate in 65 countries in the Advanced Material, Chemical, Clean Tech, Consumer Goods, Energy, Environmental, Health & Nutrition, IT, Life Science, and other sectors.

Locations:North AmericaLatin AmericaEuropeMiddle East AfricaAsia-Pacific

Page 7: International Business Development

BUSINESS MODEL

• Our holistic approach to business development creates unique and superior value by customizing our deep experience, knowledge and techniques to your requirements.

• Market research and business intelligence assignments are provided on a fixed-fee basis.

• Business development consulting services are provided to clients on a fee plus success basis.

• We creatively tailor the assignment to meet the budgetary requirements of the client, whether they are an emerging or established organization.

Page 8: International Business Development

INDUSTRY EXPERTISE

• Advanced Manufacturing

• Chemicals + Materials

• Clean Tech

• Consumer Goods

• Health + Nutrition

• Life Science + Biotech

Page 9: International Business Development

CONSULTING SERVICES

Open Innovation• License Technology• Market New Products• Merger & Acquisition• R&D Collaboration

Business Intelligence• Benchmark Analysis• Competitive Intelligence• Market Research• Technology Assessment

Market Development• Distribution & Sales• Investment / M&A• Joint Venture• Partnering

Page 10: International Business Development

MARKET DEVELOPMENT SOLUTIONS

• Global Strategy consultants generate customized market development strategies for clients following in-depth analysis of all key variables associated with successful market entry and market building strategies, including: – Market Size and Segments– Target Customers– Competitive Landscape– Legal and Regulatory– Mode of Entry– Barriers to Entry– Distribution and Marketing

• Our insight and analysis can be an important component of a successful business model, through the delivery of knowledge and tools to implement effective market development strategies.

Page 11: International Business Development

OPEN INNOVATION SOLUTIONS

• As experts in product, technology, and company search, we focus on the formulation and implementation of unique business development strategies that create opportunities for diversification, risk minimization, and reduction of investment in resources and time.

• We creatively construct mechanisms for our clients to achieve these goals through the following: Joint Venture License / Technology Transfer M&A / Equity Investment Partnering R&D Collaboration Distribution / Marketing

• Our proven experience helps clients retain a focus on core competencies and/or successfully diversify into new products, technologies, and markets.

Page 12: International Business Development

OPEN INNOVATION SOLUTIONS

• Global Strategy searches for new products and technologies from a multitude of sources, including: Proven products from international markets

New products from emerging companies which lack the resources to effectively commercialize them

Technologies from corporate, university, government or other laboratories

Intellectual property buried in major corporations Mergers & Acquisitions

Licenses from companies in other industries where the technology is applicable in the client’s field of interest

Page 13: International Business Development

BUSINESS INTELLIGENCE SOLUTIONS• Market research, competitive intelligence, and business

information are generated through primary and secondary research, then verified and analyzed by our senior staff members.

• All aspects of each assignment are fully customized to the needs of the client. Analytical reports containing value-added, actionable business intelligence are produced, containing information on:

Applications and Markets Competitors and Company Profiles Disruptive Technologies Intellectual Property Product Life Cycles Sales and Marketing Networks Supply Chain / Distribution Trade Regulations

Page 14: International Business Development

UNDER THE RADAR METHODOLOGY• Global Strategy identifies, analyzes and generates actionable

information on commercial opportunities and business intelligence, including new technologies and markets, emerging companies, and R&D pipelines.

• Our expertise is in accurately obtaining and verifying information on business opportunities that are under the radar (difficult to detect by conventional means) in developed and emerging markets worldwide.

• We provide clients with the knowledge and opportunity to act on strategic information prior to its wide-spread dissemination and to execute alliances with a first-mover advantage through: Global Strategy proprietary information networks and databases Industry contacts of our 60 Global Consulting Network members located

in over 65 developed and emerging markets; Custom-developed personal relationships with key executives at

corporations, emerging companies, universities, and technology clusters; Unique access to financial organizations including VC and equity

investment groups, and funding sources for emerging technologies.

Page 15: International Business Development

Conventional search techniques do not cover the most interesting information and innovative technologies and companies.

Acc

essi

bilit

y

Low

High

Low HighProprietary Value

conferences trade events

government

emerging companies corporations + industry contacts

databases + directories

research institutes universities

INFORMATION SOURCES

publications

social media

The line thickness of each symbol represents the relative importance of the information and business opportunities which may be derived from that source.

Page 16: International Business Development

The proprietary Under the Radar search methodology and knowledge network technologies developed by Global Strategy provide full coverage of information sources, innovative companies and technologies.

Acc

essi

bilit

y

Low

High

Low HighProprietary Value

conferences trade events

government

emerging companies corporations + industry contacts

VC portfolio companies

databases + directories

research institutes universities

incubators + clusters

INFORMATION SOURCES

The line thickness of each symbol represents the relative importance of the information and business opportunities which may be derived from that source.

publications

Global Strategy information networks, contacts + databases

Global Consulting Network contacts + databases

social media

Global Strategy added value information

Page 17: International Business Development

The Global Advantage in Search CoverageInformation and Technology Sources Global Strategy conventional means

Emerging Companies ●Funding Organizations ●Global Consulting Network Contacts + Information in over 60 countries

Local + Global Industry Contacts, Networks and Proprietary Databases

Incubators and Technology Clusters ●Research Institutes ●Companies and Industry Contacts ● ●Databases and Directories (Subscription) ● ●

Conferences and Trade Events ● ●Publications ● ●Government Sources ● ●Universities ● ●Social Media ● ●

Page 18: International Business Development

We formulate and implement proactive, commercial strategies through product, technology, and partner search, market entry/development services, and generating, analyzing, and reporting primary market research and business intelligence.

Global Strategy’s targeted search methodology provides clear strategy direction and partner selection from the variety of possible partnering arrangements (i.e. distribution, license, joint venture, M&A, company start-up, etc.) based on objective criteria:

Propose, evaluate and rank the possible strategies for each market; Identify potential partners and their products, technologies, & services; Perform SWOT analysis of the companies, products, and markets; Select partner candidates which best-fit your requirements; Screen selected companies against mutually-established criteria; Qualify their interest and capability in partnering with your company; and Assist with discussions, meetings, contract review and closing the deal.

TOPTECH PROCESSOverview

Page 19: International Business Development

TOPTECH PROCESS

Phase I

Research, Identify and Evaluate Targets

Phase 2

Contact, Screen and Submit Opportunities

Review, Negotiate and Conclude the Deal

Phase 3

• Organizations are contacted, analyzed and screened using our proprietary analytical methodology, and matched with the unique requirements of the assignment.

• Qualified business opportunities are submitted in a report containing a detailed organization profile with information on their products, markets, technologies, IP, and potential alliances.

• A detailed briefing takes place on client products, markets, business development goals, and partner and product search criteria.

• Global Strategy then researches, identifies, and evaluates all relevant organizations in the markets of interest.

• A broad array of business networks and information sources is utilized, which includes contacts in industry, trade, research, media, and government.

• Together, we review, rank and develop a short list of the opportunities representing the best fit.

• An action plan is formulated, with Global Strategy leading its implementation by facilitating information exchange and meetings.

• Global Strategy assists with negotiations and due diligence with the lead candidate(s).

• An agreement is drafted, revised, negotiated, and successfully concluded.

DEAL

Post-Deal Support

• Follows deal execution and continues for the time period in which success fees apply.

• Global Strategy assists with discussions and data exchange, conflict resolution, performance reviews, contract re-negotiations, sales monitoring, and related sales management services.

Phase 4

Page 20: International Business Development

1. Plan 2. Research

Define ‘hard’ filtering criteria

Define ‘soft’ evaluation criteria

Identify possible targets

Gather factual company info.

Evaluate strengths & weaknesses

Profile short-listed companies

Screen targets using hard filters

Rank & prioritize targets

Map partnership landscape

3. Screen 4. Filter

5. Evaluate 6. Prioritize

Increasing level of detail

Greater knowledge of potential partners

PARTNER SELECTION FRAMEWORKProcess

Decreasing number of targets

Page 21: International Business Development

PARTNER SELECTION FRAMEWORK EvaluationIdentification of potential partners FILTER

Short-list of filtered targets

Rank on ‘soft’ evaluation criteria, including:

Apply ‘hard’ (yes/no) filter criteria, for example:

Minimum revenue

Product and market fit

Production capability

Company ownership

Similar corporate culturePartnership strategyManagement synergyTechnical expertisePricing and rebate policyService qualityMarket share performanceCompetitive strategyDistribution/channel efficienciesProfitabilityRevenue growth rateLiquidityChanges post-partnering (eg: staff defection)Implementation ease (eg:management capability to operate under new ROI guidelines or corporate governance)

Culture

Product Service

Market

Financial

Risk factors

Qualification and evaluation criteria are developed in collaboration with the client

Page 22: International Business Development

Similar culture

Profitability

Revenue growth

Liquidity

Channel efficiency

Competitive strategy

Partnership strategy

Management fit

Target company

Ideal partner

FINANCIAL CULTURE

MARKET PRODUCT / SERVICE

Technical

Pricing

Service quality

Market share

PARTNER SELECTION FRAMEWORK Profiling

Page 23: International Business Development

COMPANY SUBMITTAL REPORTSubmittal 1Date September 1, 2010Company Global Strategy, Inc.

1073 Willa Springs Dr., Ste. 2049Winter Springs, FL 32708Tel: (407) 951-6750Fax: (847) 327-1554www.consultgsi.com

Contact: David A. Warar, [email protected]

Strategic Alliance: LicenseProduct/Service: Business Development Consulting ServicesCompany Information: Privately-held company | Established May 2001 | 8 employees

Global Strategy provides a comprehensive range of business development solutions addressing the strategic and operational issues faced by privatepublic and government organizations. Consulting services include international market entry and open innovation strategy formulation and implementation, as well as marketresearch and business intelligence…

Page 24: International Business Development

CLIENT RECOGNITION

“We found their work to be thorough and of high quality. I strongly recommend GSI for similar [M&A search] assignments.”Vice President USA Life Science Company

“Global Strategy’s consultants have a quick and sharp understanding of the information needed to prepare management decisions.”Managing Director EU Health & Nutrition Company

“Global Strategy’s consultants have a quick and sharp understanding of the information needed to prepare management decisions.”Managing Director EU Health & Nutrition Company

“I personally felt that the choice to engage Global Strategy was warranted based on our first contacts and I am pleased to see that this has proven in a short period to be a wise choice.”Chairman USA Nanomaterials Company

“I personally felt that the choice to engage Global Strategy was warranted based on our first contacts and I am pleased to see that this has proven in a short period to be a wise choice.”Chairman USA Nanomaterials Company

“I highly recommend GSI to my colleagues and to other companies who wish to diversify internationally and seek business opportunities in new product areas, new technologies and new markets. ”Vice President, R&DJapan Clean Tech Company

“I highly recommend GSI to my colleagues and to other companies who wish to diversify internationally and seek business opportunities in new product areas, new technologies and new markets. ”Vice President, R&DJapan Clean Tech Company

Page 25: International Business Development

COMPETITIVE ADVANTAGES

Personally-developed global relationships with executives in industry, research, and government.

Utilization of proprietary TOPTECH search methodology and tools for highly-targeted product and partner matches.

Unique skills in identifying, analyzing and delivering actionable under the radar business opportunities and market research.

The expertise and contacts of the Global Consulting Network, our network of 55+ business consulting firms located in over 65 countries, including key developed and emerging markets.

Page 26: International Business Development

THE GLOBAL EDGE

We formulate and implement proactive strategies to take advantage of business opportunities.

We utilize specialized expertise and well-developed global information networks and industry contacts.

We possess two decades of business development, industry, and government experience, with a highly-successful track record.

We deliver an objective, independent, and long-term focus.

We provide a cost-effective solution for business development.

We produce results.

Page 27: International Business Development

CONTACT INFORMATION

Global Strategy, Inc.David A. Warar, [email protected] Florsheim Drive, Suite 11Libertyville, IL 60048 USATel: +1 (847) 984-1452Fax: +1 (847) 327-1554

1073 Willa Springs Drive, Suite 2049Winter Springs, FL 32708 USATel: +1 (407) 951-6750Fax: +1 (847) 327-1554