International Business (IB)€¦ · 1 . Modulhandbuch . Course Catalogue . International Business (IB) Fakultät Betriebswirtschaft . Department of Business Studies . Bachelor of

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Modulhandbuch Course Catalogue

International Business (IB)

WEIDEN BUSINESS SCHOOL Department of Business Studies

Bachelor of Arts (B.A.) Bachelor of Arts (B.A.)

International Business – Bachelor International Business – Bachelor

Summer semester 2021 Updated: Summer semester 2021

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Table of content Inhaltsverzeichnis

Content

Table of content............................................................................................. 2

Preliminary Note ........................................................................................... 4

Curriculum Summer ..................................................................................... 5

Curriculum Winter........................................................................................ 6

Module Descriptions ..................................................................................... 7

Basic Modules ............................................................................................... 7 Introduction to Management ............................................................................................................................. 7 Principles of Economics ................................................................................................................................... 9 Business Mathematics .................................................................................................................................... 10 Business Statistics .......................................................................................................................................... 12

Basic Business Management Modules .......................................................... 14 Labor Law ....................................................................................................................................................... 14 Finance & Investment ..................................................................................................................................... 15 Cost Accounting ............................................................................................................................................. 17 Principles of Marketing & Sales (vhb) ............................................................................................................ 19 Basic HR ......................................................................................................................................................... 21 Production and Logistics ................................................................................................................................ 23 Sales Management & E-Commerce ............................................................................................................... 25

Advanced Modules ...................................................................................... 26 Diversity Management .................................................................................................................................... 26 Empirical Research & Data Analytics ............................................................................................................. 28 Ethics & Value Argumentation ........................................................................................................................ 30 Information Systems for Digital Business: A Managerial Approach (vhb) ...................................................... 31 International Management .............................................................................................................................. 32 Intercultural Communication ........................................................................................................................... 33 International HR Management........................................................................................................................ 34 International Marketing Communication ......................................................................................................... 36 International Business Law ............................................................................................................................. 38 Organizational Behavior ................................................................................................................................. 39 International Taxation ..................................................................................................................................... 41 Corporate Governance & Ethics ..................................................................................................................... 42 Economic Geography and Macroeconomics .................................................................................................. 43

Intercultural Competence Blocked Seminars – PL & CZ, RU & UK, BUL & RO, SB & CRO (exemplary) ................................................................................ 45 Intercultural Competence Blocked Seminar – BLR & UKR & PL ................................................................... 45 Intercultural Competence Blocked Seminar - RUS ........................................................................................ 47 Intercultural Competence Blocked Seminar – HU & RO ................................................................................ 49 Intercultural Competence Blocked Seminar – SB & CRO .............................................................................. 51

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Intercultural Competence Blocked Seminar – CZ & SVK .............................................................................. 53

Preliminary Notes on Foreign Language Choice ...........................................55

Foreign Language ......................................................................................... 57 Czech I ............................................................................................................................................................ 57 Czech II ........................................................................................................................................................... 59 Czech III .......................................................................................................................................................... 61 Czech IV ......................................................................................................................................................... 63 Russian I ......................................................................................................................................................... 65 Russian II ........................................................................................................................................................ 67 Russian III ....................................................................................................................................................... 69 Russian IV ...................................................................................................................................................... 71 German I (B1.1) .............................................................................................................................................. 73 German II (B1.2) ............................................................................................................................................. 75 German III (B2.1) ............................................................................................................................................ 77 German IV (B2.2) ........................................................................................................................................... 79

Soft Skills ..................................................................................................... 81 Meetings, Negotiations & Conflict .................................................................................................................. 81 Writing and Presentations .............................................................................................................................. 82

Practical Phase ............................................................................................ 84 Practical Module ............................................................................................................................................. 84 International Field Trip .................................................................................................................................... 86

Bachelor’s Thesis ........................................................................................ 87 Bachelor´s Thesis ........................................................................................................................................... 87 Oral Bachelor’s Exam (Colloquium) ............................................................................................................... 89

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Preliminary Note Vorbemerkungen

Note:

Please take special note of the Program and Examination Regulations of this degree program in their current version.

Study structure: The program comprises a standard duration of 7 semesters.

Registration formalities: All examinations must be registered with the Students’ Office through PRIMUSS. Additional formalities are listed in the module descriptions.

Abbreviations: ECTS = The European Credit Transfer and Accumulation System (ECTS) is a credit point system for accreditation of course achievements. SWS = Semesterwochenstunden = Semester hours per week SPO = Studien- und Prüfungsordnung = Program and Examination Regulations APO = Allgemeine Prüfungsordnung = General Examination Regulations

Workload:

One credit point is awarded for a workload of 30 hours.

Accreditation of course achievements: Please observe all relevant application procedures via the Students’ Office.

vhb: vhb (German: virtuelle Hochschule Bayern / English: virtual university Bavaria) is an online learning platform with online courses from different universities in Bavaria. Further information can be found here: https://www.vhb.org/en/ PC-Trainig: This one-day workshop is a prerequisite to be able to take the exam in Finance & Economics and should be done in your first semester of studies. The date can be found in the timetable.

https://www.vhb.org/en/

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Curriculum Summer Curriculum

Examination methods depend on the competences to be examined. These are, in particular, written or oral examinations, seminar papers, project work and multiple-choice examinations.

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Curriculum Winter Curriculum

Examination methods depend on the competences to be examined. These are, in particular, written or oral examinations, seminar papers, project work and multiple-choice examinations.

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Module Descriptions Modulbeschreibung

Basic Modules

Introduction to Management Einführung in die BWL

Zuordnung zum Curriculum Classification

Modul-ID Module ID

Art des Moduls Kind of Module

Umfang in ECTS-Leistungspunkten Number of ECTS Credits

BW-BW-0010112 Basic Module ECTS: 5

Ort Location

Sprache Language

Dauer des Moduls Duration of Module

Vorlesungsrhythmus Frequency of Module

Max. Teilnehmerzahl Max. Number of Participants

Weiden English 1 Semester SS

Modulverantwortliche(r) Module Convenor

Dozent/In Professor / Lecturer

Prof. Dr. Laura Denise Fischer Stephanie Reiner, MA/ Prof. Dr. Laura Denise Fischer

Voraussetzungen* Prerequisites*

* Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.

Verwendbarkeit Compatibility

Lehrformen Teaching Methods

Workload

Compatibility with the further course of study Basic knowledge and fundamental contexts in business administration. University-wide compatibility

Accreditation given in the Business Economics (Betriebswirtschaftslehre) and Retail and Service Management (Handels- und Dienstleistungsmanagement) degree programs. Individual case examination required for other programs.

Lecture, exercises, group work, presentations

Contact time: ca. 60 h Pre- and post-processing: ca. 60 h Exam preparation: ca. 30 h

Lernziele / Qualifikationen des Moduls Learning Outcomes

After completing this module successfully, students will have the following professional, methodological and personal competences:

Professional competence: Being able to assess and classify the main operational activities within the value chain (according to Porter).

Understanding and explaining the importance of the value chain as a fundamental, business management orientation framework.

Understand the basics of international management in the context of globalised markets.

Methodological competence:

Getting to know and learning to assess basic business management methods.

Personal competence (social competence and self-competence):

The course aims to give students a compact insight into general business administration and the basics of international management from different perspectives.

Inhalte der Lehrveranstaltungen Course Content

Introduction to the value chain according to Porter including functions of a company

Introduction to the roles and cycle of management Introduction to the international management of companies: Globalization of markets and international market development

Lehrmaterial / Literatur Teaching Material / Reading

Cavusgil, S. T., Knight, G. A., & Riesenberger, J. R. (2017). International business: The new realities (Global edition, fourth edition). Always learning. Boston et al.: Pearson.

Combe, C. (2014). Introduction to Management. Oxford University Press. Doh, J. P., & Luthans, F. (2018). International management: Culture, strategy, and behavior (Tenth edition). New York, NY: McGraw-Hill

Education.

Internationalität (Inhaltlich) Internationality (Content)

In addition to the general basics of corporate management, the international management of a company is also dealt with in the course of the lecture contents.

Modulprüfung (if applicable, note on multiple choice - APO §9a) Method of Assessment

Examination method*1)

Type/scope incl. weighting*2)

Learning outcomes/competences to be assessed

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Written examination

60 min.

Weighting: 100% Clues: The exam can consist of up to 100% multiple choice tasks. Bonus system: It is possible to receive a maximum of 10 bonus points (or 25 % of the total mark) by making and participating in a poster presentation. These bonus points are added to the result of the exam. If the exam as a whole is not passed, the bonus is cancelled at the end of the semester.

The written examination assesses the entire learning contents and competence profiles.

*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden *2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference

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Principles of Economics Grundlagen der VWL


Modul-ID Module ID




Ort Location

Sprache Language







Prof. Dr. Horst Rottmann Mag. Cornelia Osnlonyai


*Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.



Workload

Compatibility with the further course of study Prerequisite for subjects in the field of economics, financial markets, investment, marketing and taxation. University-wide compatibility


Seminar, lectures and exercises



After completing this module successfully, students will have the following professional, methodological and personal competences: Basic principles of microeconomics, macroeconomics and national accounting

Professional Competence: Basic understanding of economic terms and contexts in closed and open economies

Methodological Competence:

Difference between social and natural sciences. Dealing with economic models. Principle of individual optimisation under rational behavior. Thinking within multi-causal contexts

Personal Competence / Soft Skills (Social Competence and Self Competence): Consideration of social and economic problems


Principles of economics The concept of a (social) market economy Basics of microeconomics National accounts Basics of macroeconomics


Lecture notes, tutorials and exercises as well as additional reading: Mankiw, N. Gregory, Grundzüge der Volkswirtschaftslehre, Schäffer-Poeschel Herrmann, M. Arbeitsbuch Grundzüge der Volkswirtschaftslehre, Schäffer-Poeschel Pindyck, Robert S., Rubinfeld, Daniel L., Microeconomics, German translation: Mikroökonomie Pearson-Studium, latest edition. Hamilton, J., Suslow, V., Übungen zur Mikroökonomie Pearson-Studium, latest edition. Mankiw, N. Gregory, Macroeconomics, Worth Publishers Blanchard, Olivier, Illing, Gerhard, Makroökonomie, Pearson, latest edition Krugmann, Paul, Wells, Robin, Volkswirtschaftslehre, Verlag Schäffer Pöschel, latest edition


Reading partly in English, many international application examples





Written examination

90 min. Weighting: 100%

The written examination assesses the entire course contents and competence profiles.


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Business Mathematics Wirtschaftsmathematik


Modul-ID Module ID




Ort Location

Sprache Language




Weiden English 1 Semester WS



Prof. Dr. Thorsten Hock M.A. Cornelia Oszlonyai





Workload

Compatibility with the further course of study Basic knowledge for the application in all corporate functional areas, propaedeutic, parts of the contents are a prerequisite in most of the subjects. University-wide compatibility


Lectures, seminar with exercises (also offered in virtual format)



After completing this module successfully, students will have the following professional, methodological and personal competences: At the end of the module, students will be able to apply the basics of analysis and linear algebra to economic fields.

Overview of the methods of financial mathematics as a tool for investment and financing decisions. Knowledge and skills of linear algebra and analysis methods and applications to economic problems.

Professional Competence: Mathematical foundations for understanding and solving economic problems.

Methodological Competence: Applying mathematical methods to economic problems.

Personal Competence / Soft Skills (Social Competence and Self Competence): Training abstract thinking skills.


Propositional calculus, basics of arithmetic Consequences and series and their application in financial mathematics Functions of one and more variables Differential calculus Vectors and matrices Linear equation systems Determinants Linear Optimization


Execises, tutorials

Basic textbook: Auer, B. & F. Seitz (2013), Grundkurs Wirtschaftsmathematik: Prüfungsrelevantes Wissen, praxisnahe Aufgaben, komplette Lösungswege, Gabler, 4th edition Additional reading: Partoll, H. & I. Wagner (2010), Mathe Macchiato Analysis, Pearson Studium, 2nd ed. Ohse, D. (2004), Mathematik für Wirtschaftswissenschaftler I, Analysis, 6th ed., Vahlen Ohse, D. (2000), Mathematik für Wirtschaftswissenschaftler II, Lineare Wirtschaftsalgebra, 4th ed., Vahlen

Tietze, J., Einführung in die Finanzmathematik, vieweg, latest edition


Analysis and linear algebra as a part of business mathematics are taught in business degree programs at all universities worldwide.


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Written examination




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Business Statistics Wirtschaftsstatistik


Modul-ID Module ID




Ort Location

Sprache Language







Prof. Dr. Gabriele M. Murry Cornelia Oszlonyai


Recommended: Business Mathematics (Wirtschaftsmathematik)




Workload

Compatibility with the further course of study Basic knowledge for the application in all corporate functional areas. Important for the preparation of an empirical bachelor' s thesis. University-wide compatibility


Seminar with exercises Contact time: ca. 50 h Pre- and post-processing: ca. 45 h Exam preparation: ca. 55 h


After completing this module successfully, students will have the following professional, methodological and personal competences: Assessment of the applicability of various statistical methods in practice with interpretation of results.

Professional Competence:

Familiarity with important basic terms and principles of statistics. Overview in probability theory and its operational applicability. The importance of sampling in quality control. Basic knowledge of modern portfolio management.


Skills in creating and handling empirical distributions and parameters. Skills in dealing with random samples. Knowledge of estimating and of the application of significance tests. Ability to measure and statistically assess relationships. Assessment of possible applications of regression analysis.

Personal Competence / Soft Skills (Social Competence and Self Competence): Training of analytical and abstract thinking skills, gaining critical distance to apparent relationships.


Basics of the probability theory Random variables and theoretical distributions Calculation and interpretation of parameters of univariate and multivariate distributions Sampling theory and stratified samples Parameter estimation and confidence intervals Parametric and non-parametric test methods Regression analysis Time series analysis and forecasting techniques


Lecture notes, tutorials

Basic textbook: Auer, B., Rottmann, H., Statistik und Ökonometrie für Wirtschaftswissenschaftler, Gabler Auer, B., Rottmann, H., WISU-Check-up Deskriptive und induktive Statistik, WISU 2017/11, 1241 – 1242 and 1271. http://www.wima-auer-seitz.de/statistik-und-oekonometrie.html Additional reading: Schira, J., Statistische Methoden der VWL und BWL - Theorie und Praxis, Pearson Studium


International examples and analysis of international data.

http://www.wima-auer-seitz.de/statistik-und-oekonometrie.html

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Written examination




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Basic Business Management Modules

Labor Law Arbeitsrecht


Modul-ID Module ID



BW-BW-0010018 Basic Business Management Modules ECTS: 5

Ort Location

Sprache Language




Weiden English 1 Semester WS/SS



N.N. Sebastian Lehr





Workload

Compatibility with the further course of study Ergänzt das Modul Personalmanagement University-wide compatibility Accreditation given in the Business Economics (Betriebswirtschaftslehre) and Retail and Service Management (Handels- und Dienstleistungsmanagement) degree programs. Individual case examination required for other programs.

Seminar with exercises, case studies, guest lectures and excursions





Students know the current labor law regulations essential for a business economist, especially those of individual law, taking into account the references to social economy law. Student also receive an overview of collective labor law.


Students are able to apply the acquired knowledge to different situations. They recognise the structural particularities of labor law and are able to solve problem cases even under altered legal conditions.

Personal Competence / Soft Skills (Social Competence and Self Competence): Team behavior and self-organization are improved.


Basic principles of individual labor law, especially conclusion of the employment contract, employees' and employers' rights and obligations

Termination of employment and protection against dismissal Fundamental principles of collective labor law, especially industrial constitution law and collective bargaining law


Relevant textbooks, case collections, commentaries and specialist journals


View on EU law and foreign legal systems





Written examination




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Finance & Investment Finanz- & Investitionswirtschaft


Modul-ID Module ID




Ort Location

Sprache Language




Weiden English 1 Semester WS/SS



Prof. Dr. Hermann Raab Prof. Dr. Hermann Raab


PC training must be passed; otherwise exam registration is not possible! Business Mathematics and Business Statistics




Workload

Compatibility with the further course of study Basis for the key areas in finance University-wide compatibility Accreditation given in the Business Economics (Betriebswirtschaftslehre) and Retail and Service Management (Handels- und Dienstleistungsmanagement) degree programs. Individual case examination required for other programs.

Seminar Contact time: ca. 48 h Self-study: ca. 12 h Pre- and post-processing: ca. 30 h Performance assessments: ca. 60 h



Professional Competence: The module serves to acquire basic knowledge of operational investment and financial management.

Methodological Competence: Students are to learn about a financial manager's theoretical and practical fields of deployment and skills.

Personal Competence / Soft Skills (Social Competence and Self Competence):

Through active contributions in case studies, students are supposed to represent opinions and viewpoints appropriately, respect other views and interpretations and include them in the argumentation. In addition, solutions will be jointly developed through discussion.


Principles of financial management Investment

Assessment of tangible investments Assessment of financial investments Investment decisions under uncertainty

Financing Equity financing Credit financing Internal financing

Derivatives


Lecture notes

Basic textbook: Becker; Investition und Finanzierung, Gabler-Verlag Additional reading: Bodie, Merton, Cleeton: Financial Economics, Pearson International Edition Brealy, Myers, Allen: Principles in Corporate Finance, Mc Graw Hill International Edition Pape: Grundlagen der Finanzierung und Investition, Oldenburg-Verlag Ross, Westerfield, Jaffe: Corporate Finance, Mc Graw Hill International Edition

Zantow: Finanzwirtschaft der Unternehmung, Pearson Studium


Reading material and lecture notes partly in English

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Written examination

90 min.

Weighting: 100%

Note: the written examination can consist of up to 100% multiple-choice questions



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Cost Accounting Kosten- und Leistungsrechnung


Modul-ID Module ID




Ort Location

Sprache Language




Weiden English 1 Semester SS 200



Prof. Dr. Hermann Raab Prof. Dr. Alexander Burger


Recommended: Basic knowledge of accounting, bookkeeping




Workload

Compatibility with the further course of study Prerequisite for various in-depth topics, e.g. controlling along the value chain, selected fields of application of controlling, business valuation, corporate taxation University-wide compatibility


Seminar with practical case studies, knowledge tests, discussion forums and chats in the virtual lecture hall

Contact time: ca. 45 h Chat and forums (virtual lecture hall): ca. 7 h Performance assessments / Self-study: ca. 30 h Exercises: ca. 30 h Exam preparation: ca. 38 h


After completing this module successfully, students will have the following professional, methodological and personal

competences:


Command of the basics of cost accounting as a part of operational accounting. Knowledge of the interfaces to information pre-systems of cost accounting.

Methodological Competence: Command of the key instruments of cost accounting. Ability to apply them in a task-oriented or problem-specific manner.


Ability to engage in discussions, ability to cooperate in practical scenarios, reflection of the learned contents to social responsibility. Exercises are practice-oriented and, under supervision, partly worked on or solved by the students themselves.


Familiarity with the basics of cost accounting Objectives, tasks and basic concepts of cost accounting as a part of internal accounting Knowledge of cost-type accounting and classification, recording, systematization, evaluation, classification and allocation of costs Abilities to design, execute and evaluate cost center accounting. Creation of cost centers, accounting of costs and performances within the

company

Knowledge of cost unit accounting, income account and unit-of-output costing Knowledge of the short-term income account and its significance for the results-oriented management of the company and its

subdivisions Overview of cost accounting systems. Actual and planned cost accounting, full and partial cost accounting Insight into new processes and trends


Friedl/Hofmann/Pedell: Kostenrechnung, Vahlen Ebert: Kosten-und Leistungsrechnung, Gabler Olfert: Kostenrechnung, Kompakt-Training, Kiehl

Olfert: Kostenrechnung, Kompendium, Kiehl

Weber, Schäffer: Einführung in das Controlling, Schäffer-Poeschel

Wöhe: Einführung in die allgemeine BWL, und Übungsbuch, Vahlen


Reference is made to international accounting


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Written examination

90 min.

Weighting: 100% The written examination assesses the entire learning contents and competence profiles.


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Principles of Marketing & Sales (vhb) Principles of Marketing & Sales (vhb)


Modul-ID Module ID


Umfang in ECTS-Leistungspunkte Number of Credits

Basic Business Management Modules ECTS: 5

Ort Location

Sprache Language




Weiden English SS/WS



Prof. Dr. Gabriele M. Murry Vhb lecturer, Prof. Dr. Gabriele M. Murry

Voraussetzungen* Prerequisites

None

Verwendbarkeit Availability


Workload

Verwendbarkeit im weiteren Studienverlauf Basiswissen und grundlegende Zusammenhänge des Marketing & Sales. Hochschulweite Verwendbarkeit Anrechnung im Studiengang IB und AWP gegeben. Ggf. Einzelfallprüfung in anderen Studiengängen

Presentations, Instructional Videos, Screen-Casts, Self-assessments

Self-Study: ca. 120 h Exam Preparation: ca. 30 h

Lernziele / Qualifikationen des Moduls Learning Outcomes After completion, the students will have a broad knowledge about product, price, promotion, and sales policies. These marketing basics are rounded off by basic knowledge of strategic marketing, market research, and customer behaviour for students following the 5 ECTS route. Furthermore, the students will be able to translate the learned into practice by solving practically relevant case studies.

Inhalte der Lehrveranstaltungen Course Content Chapters and contents: Introduction: First introduction to principles of Marketing and Sales; basic marketing terms; approaches behind the terms of Marketing and Sales; understand and tackle different stakeholders Product Management: Structuring systematically a company’s sales program; knowledge on the strategic decision areas of the program policy; familiarity with the aims, dimensions and means of the product creation; ability to explain the psycho-physical transformation process; understanding of the relevance and the elements of the brand policy; making first, operative decisions in the brand policy. Pricing: Assessing the particular importance of pricing policies in marketing and distribution; knowledge on how supplier determine optimal bid prices in consideration of costs, demand and the market situation; knowledge on fundamental options of price differentiation and psychological price effects; knowledge about essential price-norm-strategies and how to weigh their advantages and disadvantages; classification of the terms and conditions; explaining the variations of discount and sales policies as well as payment and delivery terms with given examples. Promotion: Knowledge of conceptual fundamentals of the communication policy; understanding of the relations between the consumers and their touch points with the brand; classification of certain measures to „above-the-line“ or „below-the-line“ communications; understanding the whole planning and decision-making process of an advertisement campaign; knowledge of fundamentals of success monitoring. Sales: Overview of tasks and strategic alternatives within sales policy; recognizing the strategic character of the sales; knowledge of different sales channels and you are able to evaluate their chances and risks; development of an understanding for the sales process and personal selling approaches; basic knowledge e-commerce; familiarity with retailing, wholesaling and the concept of franchising; knowledge about the challenges a multi channel organization is facing; development of strategic guidelines. Strategic Marketing: Understanding of strategic marketing and how the development of marketing strategies is part of the overall marketing and sales approach; overview of selected strategic and analytic methods and tools; knowledge on sources of competitive advantage; understanding on how important it is to have an eye on the competition and what strategic alternatives are available. You are familiar with the STP-model and how important is segmentation for strategy development. Market Research: Terms and basics of market research like the market research process and differences between secondary and primary market research; judgement of the reliability of secondary information; differentiation and application of qualitative and quantitative research; knowledge on how to design a questionnaire; understanding of current and future developments within the field of market research Consumer Behavior: Learning which factors play a role in the generation of a need; understanding which processes take place until a customer has decided on a certain product; understanding which factors influence for the satisfaction or dissatisfaction with a product/service and the loyalty of a customer; knowledge about why human information processing is an important success factor in advertising; understanding why personality theories are needed in marketing and what is meant by a self-concept and attitudes and how they influence buying behavior; knowledge on how to correctly address the motivations of the target group; understanding what is meant by a lifestyle approach and how it is used in marketing.

Lehrmaterial / Literatur Teaching Material / Reading Next to classical powerpoint slides (in PDF format) instructional videos and screen casts are used. Exercises and tests are conducted in form of online self-assessments and interactive hp5 elements such as drag-and-drop tasks.

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Internationalität (Inhaltlich) Internationality Given through the language of instruction and course composition

Modulprüfung (ggf. Hinweis zu Multiple Choice - APO §9a) Method of Assessment

Prüfungsform*1)

Art/Umfang inkl. Gewichtung*2)

Zu prüfende Lernziele/Kompetenzen

Written examination

60 min. (paper or online examination)

Weighting: 100% The written examination assesses the entire learning contents and competence profiles.

*1) Beachten Sie dazu geltende Übersicht zu den Prüfungsformen an der OTH Amberg-Weiden *2) Bitte zusätzlich Angaben zur Gewichtung (in % Anteil) und ggf. auch einen Hinweis auf ein Bonussystem führen

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Basic HR Personalmanagement


Modul-ID Module ID



BW-BW-0010117 Business Management Module ECTS: 5

Ort Location

Sprache Language




Weiden English 1 Semester SS 60 per group



Prof. Dr. Gabriele M. Murry Prof. Dr. Gabriele M. Murry, Ibrahim Kaçmaz





Workload

Compatibility with the further course of study Basis for all personnel-relevant module contents in the further course of study. University-wide compatibility


Lectures, exercises, self-study, open discussion, work in small groups and role plays





Recognizing the importance of human resources and human resource management in modern organizations, understanding the role of the executive or human resource manager, identifying the interrelationships of human resource activities from recruitment to termination of employment.


Applying HR management instruments (review of application documents, recruitment interviews, mentoring programs, appraisal interviews, assessment center)


presenting work results to the group, discussing technical approaches and case studies, questioning critically, acting more successfully in work groups, organizing oneself better


Leadership basics Personnel planning Recruitment Introduction of personnel Human resource management Communication as an executive task Staff assessment Human resource development


Von Rosenstiel, Regnet, Domsch (Hrsg.): Führung von Mitarbeitern; Schäffer-Pöschel, 2009, as well as additional books and various specialist articles


Exploring international contexts and comparisons





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Performance test Working on case studies and specific assignments related to conversation, case studies and criticism of the theories presented and discussions. Weighting: 40%

Written partial performance (60 min.) Weighting: 60% Each partial performance must be passed (with at least 4.0) Each partial performance must be passed and can only be taken within 1 year.

The performance test assesses the practical learning contents and competence profiles, including teamwork and presentation competences.

The final written performance test assesses the entire course contents and competence profiles.


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Production and Logistics Produktion und Logistik


Modul-ID Module ID



Basic Business Management Module ECTS: 5

Ort Location

Sprache Language




Weiden English, German

1 Semester SS 20-25



Prof. Dr. Christoph Pitzl, Prof. Dr. Stephanie Abels-Schlosser Prof. Dr. Christoph Pitzl, Prof. Dr. Stephanie Abels-Schlosser, Prof. Dr. Jörg Franke, D. Gräf


Participation requires registration with the vhb, the Virtuelle Hochschule Bayern (Virtual University of Bavaria)!




Workload

Compatibility with the further course of study

International Business Online lectures with case studies at the vhb and/or alternatively on-site lectures, exercises, self-study, open discussion

Contact time: ca. 60 h Pre- and post-processing: ca. 70 h Exam preparation: ca. 20 h Total workload: ca. 150 h Exam: 120 min.




Overview of the tasks of a supply chain manager on the international stage: Goals and tasks Methods and tools International environment Experience and knowledge from industrial practice Current state of science in the SCM environment

Knowledge of management-supporting analysis and optimization methods for the assessment of supply chains Key indicators for the evaluation of supply chains Design of supply chains considering performance aspects. Identifying the interfaces to other value-added areas of the company and its partners


Methods and tools for designing, managing and controlling international process chains


Promotion of independent research into complex issues, promotion of team behavior and self-organization


The aim of the virtual lecture is to provide an overview of the tasks of a supply chain manager on the international stage:

Goals and tasks

Methods and tools

International environment

Experience and knowledge from industrial practice

Current state of science in the SCM environment

The course comprises the following units:

Integrated logistics, procurement, materials management and production

Material inventory and material requirements in the enterprise

Analysis of cost reduction in materials management

Management of procurement and purchasing

Procurement strategies

Warehouse management, picking systems, in-plant material handling, packaging

Distribution logistics, global tracking and tracing Modes of transport in international logistics Disposal logistics Logistics controlling Global logistic structures and value chains IT systems in supply chain management Sustainable global structures of production and logistics

Summary For practical consolidation, 3 case studies will be conducted in the course.

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Lecture notes, exercises, case studies, interviews with experts, selected video and film presentations


Exploring international contexts and comparisons





Written examination

Type / scope: 120 min.

Weighting: 100%

Bonus system: by completing exercises, a maximum of 25% of exam points can be earned under the bonus system laid out in the SPO.



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Sales Management & E-Commerce Sales Management & E-Commerce


Modul-ID Module ID



BW-BW-1100019 Basic Business Management Module ECTS: 5

Ort Location

Sprache Language







Prof. Dr. Christiane Hellbach Prof. Dr. Christoph Hachmöller / Prof. Dr. Marco Nirschl






Workload

University-wide compatibility

Individual case examination required for other programs. Seminar, written assignment with presentation, role plays, group work

Contact time: 60 h Written assignment/ Presentation: 60 h Pre- and post-processing: 30 h




Principles and methods for sales talks Recognizing behavior and effects in talks

Methodological Competence: Methodical knowledge in research techniques and topic preparation


Presentation competence Knowledge and application of business administration contents and specialist language in the area of sales


Overview of central topics in the area of sales: Sales organization, management, markets & market developments in stationary and online-based trade Knowledge of special characteristics of different industries


Lecture notes, case studies, recommended reading






Performance test Presentation Weighting: 70%

Interaction Weighting: 15%

Mystery Shopping Weighting: 15%

Each partial performance must be passed (with at least 4.0) Each partial performance must be passed and can only be taken within 1 year.

The seminar paper assesses the entire course contents and competence profiles including presentation competences.


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Advanced Modules

Diversity Management Diversity Management


Modul-ID Module ID



BW-BW-1130018 Advanced Module ECTS: 5

Ort Location

Sprache Language




Weiden English 1 Semester WS 25



Prof. Dr. Gabriele M. Murry Ibrahim Kaçmaz





Workload


Suitable to enhance knowledge and skills not only in the area of international management, but all areas of emphasis, since employment takes place in diverse organizations. Valuable preparation for Bachelor thesis since empirical research methods are introduced. University-wide compatibility Accreditation given in the Business Economics (Betriebswirtschaftslehre) and Retail and Service Management (Handels- und Dienstleistungsmanagement) degree programs. Individual case examination required for other programs.

Lectures, assessments, exercises, team projects, empirical field work, coaching of research project

Contact Time: ca. 45 h Instructions: ca. 15 h coaching Pre- and post-processing: ca. 30 h Project preparation: ca. 60 h



Understand the need for effective diversity management Comprehend the different criteria of diversity approaches

Develop objectives of mainstreaming programs (in particular concerning age, gender, and ethnicity), evaluate such programs, and suggest improvements to them

Conduct empirical studies within organizations concerning diversity management initiatives and mainstreaming.

Professional Competence: Relating theoretical concepts of diversity management and mainstreaming to empirical research and practical applications


Transfer of knowledge and skills in basic empirical research methods to achieve effective diversity management and mainstreaming programs

Personal Competence / Soft Skills (Social Competence and Self Competence): Advancement of team abilities, leadership skills, presentation techniques, and self-organization


Emphasis of this course will be on relating theoretical concepts to assessment and evaluation of practices in organizations. Empirical projects will be analyzed to extract lessons learned and suggestions for improvement. Explorations of available options along with recommendations for policy modification approaches are the focus of this hands-on seminar


Lecture notes / scholarly articles


Emphasis on intercultural and international projects, diversity issues

27





Performance test Empirical project work with interim and final presentation Weighting: 66%

(Preparation 33%, final presentation 23%, 2x interim presentation each 5%)

Critical questioning of the concepts presented and case studies with discussion Weighting: 34%


The project work assesses the entire course contents and competence profiles including presentation competences.

The discussion contributions assessed serve to deepen the understanding of the course contents


28

Empirical Research & Data Analytics Empirische Forschung


Modul-ID Module ID



BW-HD-1100017 Advanced Module ECTS: 5

Ort Location

Sprache Language







Prof. Dr. Gabriele Murry Dr. Susanne Kreiter-Sammet






Workload

University-wide compatibility Individual case examination for other programs.

Seminar with exercises, seminar, project work

Contact time: 60 h Self-study: 90 h



Students will gain a comprehensive understanding of logic and scientific work and its applicability to research practice. Although research methods are generally the same between academic disciplines, this course focuses on contemporary research in human resources management. The course focuses on students' synthesis of different research methods, identifying the right sources of information and using the permissible steps in data collection and analysis.

After completing the module project-related empirical personnel research, students will have achieved the following learning outcomes:


Students have a basic understanding of research conception, specification of the problem, operationalization as well as knowledge of quantitative and qualitative research. They are able to apply statistics, draft questionnaires and conduct sampling.

Social Competence / Soft Skills: Students demonstrate team spirit and possess self-organization skills.


Students have knowledge and skills in using appropriate methods and tools for structuring empirical research.

Personal Competence: Students are aware of the effects of acting in a business management function.


Course contents

An introduction to the art and science of solving research questions in human ressource management, making students better users of research results. Topics include:

Research structuring

The scientific method

Problem specification

Operational definition

Application of statistics

Sampling

Decision analyses

29


Mandatory reading

Bortz, J., & Döring, N. (2006). Forschungsmethoden und Evaluation für Human- und Sozialwissenschaftler. (4th ed.). Springer Verlag, Berlin.

Additionally recommended reading

Bortz, J., & Schuster, C. (2010). Statistik für Human- und Sozialwissenschaftler (7th ed.). Heidelberg: Springer-Verlag.

Breuer, F. (2009). Reflexive Grounded Theory: Eine Einführung für die Forschungspraxis. Wiesbaden: VS Verlag für Sozialwissenschaften | GWV Fachverlage GmbH.

Bronner, R., Appel, W., & Wiemann, V. (1999). Empirische Personal- und Organisationsforschung. Oldenbourg Wissenschaftsverlag GmbH, München.

Cooper, D. R., & Schindler, P. S. (2010). Business Research Methods (11th ed.). New York, NY: The McGraw-Hill Companies.

Flick, U. (2008). Triangulation: Eine Einführung (2nd ed.). Wiesbaden: VS Verlag für Sozialwissenschaften | GWV Fachverlage GmbH.

Fowler, F. J. (1995). Improving survey questions: Design and evaluation. Thousand Oaks, CA: Sage Publications, Inc.

Fowler, F. J. (2002). Survey research methods (3rd ed.). Thousand Oaks, CA: Sage Publications, Inc.

Fowler, F. J., & Mangione, T. W. (1990). Standardized survey interviewing: Minimizing interview-related error. Newbury Park, CA: Sage Publications Inc.

Gay, L. R., Mills, G. E., & Airasian, P. (2008). Educational Research: Competencies for Analysis and Application (9th ed.). Upper Saddle River, NJ: Prentice Hall.

Glaser, B. G., & Strauss, A. L. (2008). Grounded Theory: Strategien qualitativer Forschung (2nd ed.). Bern: Verlag Hans Huber, Hogrefe AG.

Gläser, J., & Laudel, G. (2010). Experteninterviews und qualitative Inhaltsanalyse (4th ed.). Wiesbaden: VS Verlag für Sozialwissenschaften | Springer Fachmedien Wiesbaden GmbH.

Grazino, A. M., & Raulin, M. L. (2006). Research Methods: A Process of Inquiry (6th ed.). New York, NY: Pearson Longman.

Harrison, M. I. (1994). Diagnosing organizations: Methods, models, and processes (2nd ed.). Thousand Oaks, CA: Sage Publications, Inc.

Harrison, M. I., & Shirom, A. (1999). Organizational diagnosis and assessment: Bridging theory and practice. Thousand Oaks, CA: Sage Publications, Inc.

Hussy, W., Schreier, M., & Echterhoff, G. (2010). Forschungsmethoden in Psychologie und Sozialwissenschaften für Bachelor. Berlin Heidelberg: Springer Verlag.

Klammer, B. (2005). Empirische Sozialforschung: Eine Einführung für Kommunikationswissenschaftler und Journalisten. Konstanz: UKV Verlagsgesellschaft mbH.

Kleemann, F., Krähnke, U., & Matuschek, I. (2009). Interpretative Sozialforschung: Eine praxisorientierte Einführung. Wiesbaden: VS Verlag für Sozialwissenschaften | GWV Fachverlags GmbH.

Kromrey, H. (2009). Empirische Sozialforschung: Modelle und Methoden der standarisierten Datenerhebung und Datenauswertung (12th ed.). Stuttgart: Lucius & Lucius Verlagsgesellschaft mbH.

Lofland, J., Snow, D., Anderson, L., & Lofland, L. H. (2006). Analyzing social settings: A guide to qualitative observation and analysis (4th ed.). Belmont, CA: Wadsworth | Thomson Learning.

Schnell, R., Hill, P. B., & Esser, E. (2013). Methoden der empirischen Sozialforschung (10th ed.). Oldenbourg Wissenschaftsverlag GmbH, München.

ADDITIONAL MATERIALS:

On request, lecturers will provide a list of relevant human resources journals and other approved publications (including formatting and style guides).






Project work written, oral, practical (100%) Development of a research design, methodology and data analysis Development of guidance recommendations


30


Ethics & Value Argumentation Unternehmensethik und Werte-Argumentation


Modul-ID Module ID




Ort Location

Sprache Language




Weiden English 1 Semester Summersemester 2021 40



Prof. Dr. Lisa Schöttl Dr. Alexander Herzner





Workload

Compatibility with the further course of study A comprehensive subject suited for all fields of study. University-wide compatibility


Blended-Learning, Seminar. Contact time: ca. 30 h Pre- and post-processing: ca. 60 h Exam preparation: ca. 20 h Performance assessments: ca. 40 h




Knowledge of the fundamentals to be able to explain the concept of worldview analysis and examples of generic worldviews

Methodological Competence: are able to make a distinction between monism, pluralism and relativism of values and to oversee the real-world consequences for each ethical standard

Personal Competence / Soft Skills (Social Competence and Self Competence): are able to describe their own and others worldviews and name exemplarily values from it (reflective competency) as well as use the values on concrete dilemmas by reasonable action recommendations (practical wisdom and expertise)


Ethics, values, morals & standards: functionsand impact in companies & organizations Worldview analysis: philosophical and intercultural principles of specific moral concepts and value systems Multirational management: professional handling of contradictions and dilemmas within companies & organizations Value orientation as normative ethics: utilization of values and argumentation with values in corporate management and intercultural

contexts Trust as core element of efficient markets The concept of responsibility & sustainability Corporate Social Responsibility Foundations & concept of the social market economy (Soziale Marktwirtschaft) Sustainable Development Goals and corporate sustainability


Lecture notes, specifically selected reading Hartman , L / Joe D.: “Business Ethics: Decision-Making for Personal Integrity & Social Responsibility”. Current ed.


Comparison with English-language concepts





Project work Weighting: 100%

The project work assesses the practically relevant contents. Apart from professional and methodological competence, team and presentation competences are assessed.

31

Information Systems for Digital Business: A Managerial Approach (vhb)


Modul-ID Module ID



Advanced Module ECTS: 5

Ort Location

Sprache Language




Weiden Englisch 1 Semester WS/SS (starting WS22-21) unlimited



Prof. Dr. Christian Schieder Prof. Dr. Christian Schieder


None Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.



Workload

Applicability in the further course of the study University-wide applicability

Lecture, exercises, self-study, discussion, project work, presentations

Contact time online: ca. 60 h Pre- and post-processing: ca. 30 h Exam preparation: ca. 60 h



Expertise: Understanding internationalization processes; building up application-oriented knowledge of international management

through case studies Competence of Methods: Case study work, presentation, teamwork Personal competence (social competence and self-competence): Sensitization for the complexity of international business

management

Inhalte der Lehrveranstaltungen Course Content 1. Introduction to digital business 2. Opportunity analysis for digital business 3. Digital business infrastructure management 4. Key issues in the digital environment 5. Digital business strategy 6. Supply chain and demand 7. Digital marketing 8. Customer relationship management 9. Customer experience and service design 10.Managing digital business transformation and growth hacking

Lehrmaterial / Literatur Teaching Material / Reading Chaffey, D., Edmundson-Bird, D., & Hemphill, T. (2019). Digital business and e-commerce management: Strategy, implementation and practice (7th ed.). Jelassi, T., & Martínez-López, F. J. (2020). Strategies for e-Business. Cham: Springer. Laudon, K. C., & Laudon, J. P. (2019). Management information systems. New York: Pearson. Ross, J. W., Beath, C. M., & Mocker, M. (2019). Designed for digital: How to architect your business for sustained success. Management on the cutting edge. Wirtz, B. W. (2019). Digital Business Models. Cham: Springer.

Internationalität (Inhaltlich) Internationality Given by the subject


Prüfungsform*1)



Performance test presentation(s) (50 %) written test (30 %) oral contributions to the discussion (20 %) Each partial performance must be passed with at least 4.0.

The entire learning content and competence profiles are checked via the exercise performances.

32

International Management


Modul-ID Module ID




Ort Location

Sprache Language




Weiden Englisch 1 Semester SS 50



Prof. Dr. Laura Denise Fischer Prof. Dr. Laura Denise Fischer


Principles of Economics; Introduction to Management Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.



Workload

Applicability in the further course of the study Part of the specialisation 'International Business', Bachelor's degree BW, and specialisation module for the Bachelor's degree IB University-wide applicability If necessary, case-by-case examination in other courses of study

Lecture, exercises, self-study, free class discussion, small group work, presentations




Expertise: Understanding internationalisation processes; building up application-oriented knowledge of international management

through case studies Competence of Methods: Case study work, presentation, teamwork Personal competence (social competence and self-competence): Sensitization for the complexity of international business

management

Inhalte der Lehrveranstaltungen Course Content Framework conditions for international business activities: globalization, digitization, political risks Internationalisation processes: market entry and market development; de-internationalization Organizational structures of international companies Corporate Social Responsibility in an international context

Lehrmaterial / Literatur Teaching Material / Reading Cavusgil, S. T., Knight, G. A., & Riesenberger, J. R. (2017). International business: The new realities (Global edition, fourth edition).

Always learning. Boston et al.: Pearson. Christopher, E. M. (2012). International Management: Explorations Across Cultures. London: Kogan Page. Doh, J. P., & Luthans, F. (2018). International management: Culture, strategy, and behavior (Tenth edition). New York, NY: McGraw-Hill

Education. Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). Strategic international management: Text and cases (3rd ed. 2015). Wiesbaden,

s.l.: Springer Fachmedien Wiesbaden. Schmid, S. (2018). Internationalization of Business. Cham: Springer International Publishing.

Internationalität (Inhaltlich) Internationality Given by the subject


Prüfungsform*1)



Perfomance test presentation(s) (50 %) written test (30 %) oral contributions to the discussion (20 %) Each partial performance must be passed with at least 4.0.

The entire learning content and competence profiles are checked via the exercise performances.


33

Intercultural Communication Intercultural Communication


Modul-ID Module ID



BW-HB- Advanced Module ECTS: 5

Ort Location

Sprache Language







Prof. Dr. Denise Fischer Prof. Dr. Denise Fischer


None *Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.



Workload

Highly topical due to the increasing internationalization of the university as well as within the employing organizations - valuable self-experience

Lectures, exercises, self-study, open discussion, work in small groups, Presentations and role plays

Contact time: ca. 60 h Pre- and post-processing: ca. 30 h Performance assessments: ca. 60 h



Professional Competence: Deal with uncertainty in intercultural encounters

Methodological Competence: Comprehend and apply theories and concepts of intercultural communication

Personal Competence / Soft Skills (Social Competence and Self Competence): General intercultural sensitization


Exploring own cultural roots Influencing factors and cultural determinants Theories and concepts of intercultural communication Cultural dimensions


Various handouts and materials on the learning platform. Gudykunst, W. B., & Young, Y. K. (2003). Communicating with strangers: An approach to intercultural communication (4.

ed.). New York et al.: McGraw-Hill.

Neuliep, J. W. (2018). Intercultural communication: A contextual approach (Seventh edition). Los Angeles: SAGE.

Oetzel, J. G. (2009). Intercultural communication: A layered approach. Pearson international edition. New York: Vango


Given by the subject

Particularities of part-time study





Performance test

Oral performance test Weighting: 30%

Written performance test 60 min. Weighting: 70%

Each partial performance must be passed (with at least 4.0).

The performance test assesses the practical learning contents and competence profiles, including teamwork and presentation competences.

The final written performance test assesses the entire course contents and competence profiles.

*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden. *2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference.

34

International HR Management Internationales HR Management


Modul-ID Module ID




Ort Location

Sprache Language







Prof. Dr. Gabriele M. Murry Prof. Dr. Gabriele M. Murry





Workload

With the increasing internationalization of the university as well as within the employing organizations this is a highly

topical module and provides valuable self-experience.

Lectures (in English) Seminar Project work Case studies

Exercises




Students learn to understand the role of human resources management as managers in multinational companies. They understand the importance of selection, preparation, personnel development, remuneration, and reintegration with regard to international assignments as well as the appreciative treatment of employees in an international and intercultural working world characterized by diversity.

Social Competence:

Students are trained in diversity management and acquire competences in the areas of teamwork, taking and expressing criticism, and constructive discussion.


Students acquire knowledge and skills in dealing with suitable methods and tools for shaping human ressource leadership and management. Students are encouraged to adopt a global approach to deal with dynamic global and regional issues. Comprehensive understanding of the theory and current research in international human resource management/on a global level is provided.

Personal Competence:

Students know which competences and attitudes HRM practitioners need to have/develop in order to increase the sustainability, effectiveness and acceptance of their HRM activities.


An advanced course in international and intercultural human resource management and the review of significant trends and issues that challenge the executive in human resources, in particular:

Organizational, multinational and global context

The organizational context

Global leadership and communication

Leadership in an environment of cultural change

Multicultural teams

International work assignments

Managing relocations and transfers

Recruitment and selection of personnel for foreign assignments

Human resource development

Remuneration

Return and career planning

35

Global issues of human resource management

Human resource management within host country context (discussion through examples)

Employment relationships (employer/employee)

International HR management trends/future challenges

Intercultural situations are assessed from the perspective of interpersonal relations in the diverse domestic and foreign environment and in the context of emerging global developments. Strategic planning and negotiation are examined by defining important tasks within international organizations, e.g. defining the organizational structure and staffing. Ensuring staff diversity is approached from both culture-based and culture-comparative perspectives.


Mandatory reading

Teaching materials (almost exclusively in English)

Dowling, P. J., Festing, M., & Engle, A. D. Sr. (2013). International Human Resource Management. (6th ed.) London: Cengage Learning EMEA.

Additionally recommended reading

Adler, N. (2007). International Dimensions of Organizational Behavior. (5th ed.) Cincinnati, OH: South-Western

Harris, P. R., Moran, R. T. & Moran, S. V. (2014). Managing Cultural Differences. (9th ed.) Burlington, MA: Elsevier Butterworth-Heinemann

ADDITIONAL MATERIALS: On request, the lecturer will provide a list of relevant human resource journals and other recommended publications (as well as formatting and style manuals - according to APA) in their latest edition.


A strong international character is given throughout the entire module.

Case studies, integration of guest speakers (also in English).





Written examination

Type / scope: 90 min. Weighting: 100%


36

International Marketing Communication Internationale Marketingkommunikation


Modul-ID Module ID




Ort Location

Sprache Language







Prof. Dr. Denise Fischer Prof. Dr. Denise Fischer


Basic Marketing and Introduction to Management




Workload

Compatibility with the further course of study Suited for the advanced courses in customer management and product and service management. University-wide compatibility Individual case examination required for other programs.

Seminar, practical team projects, case studies

Contact time (on-site): ca. 25 h Contact time (chat): ca. 15 h Self-study: ca. 30 h

Project work: ca. 60 h Pre- and post-processing: ca. 20 h




Understanding of the global and digital environment ; knowledge of the basics of international brand and marketing communications; understanding of international communication management in connection with the other Ps of marketing (price, product management and distribution management); knowledge of the various cultural influential factors; learning about intercultural contexts and case studies.

Methodological Competence: Practice of the acquired knowledge through case studies and exercises.

Social Competence: Teamwork, speech and presentation techniques


Basic concepts and theories of marketing communication

Design of the marketing communications mix Marketing Communications in a global and digital world


Lecture notes and various material on the learning platform Blakeman, R. (2018). Integrated marketing communication: Creative strategy from idea to implementation (Third edition). Lanham:

Rowman & Littlefield. Monye, S. O. (2000). The handbook of international marketing communications (1. publ). Blackwell business. Mooij, M. K. de (2019). Global marketing & advertising: Understanding cultural paradoxes (5th edition). Los Angeles, London, New Delhi,

Singapore, Washington DC, Melbourne: SAGE.


The lecture is completely dedicated to the challenges of internationally operating or emerging companies with regard to the design of marketing activities with a clear focus on communication. In this context, cultural differences are also addressed.





Performance test Written assignment Weighting: 70%

Oral performance test Weighting: 30%

For multiple partial grades, the final grade is calculated as the weighted arithmetic mean of the partial grades. A partial performance assessed 5.0 can therefore be compensated.

Analysis competence, application competence, professional competence, intercultural competence, communication competence, see above

37

All partial performances must be taken/passed within the same semester.


38

International Business Law Internationales Wirtschaftsrecht


Modul-ID Module ID



BW-BW-1100010 BW-BW-1110020


Ort Location

Sprache Language




Weiden English 1 Semester WS (also in SS21)

Modulverantwortliche(r)

Module Convenor


Prof. Dr. Gabriele M. Murry Dr. Felix M. Wilke, LL.M. (Michigan)





Workload

University-wide compatibility Individual case examination required for other programs.

Seminar, exercises, case studies, presentation of seminar papers

Contact time: ca. 60 h Pre- and post-processing: ca. 30 h Seminar paper: ca. 30 h Exam preparation: ca. 30 h

Learning Outcomes Lernziele / Qualifikationen des Moduls



They are familiar with the particularities to be taken into account in international business transactions (including the European legal framework). They are able to assess the possibilities of hedging risks in foreign business transactions and are familiar with the corporate legal forms of selected countries.


They are able to apply the acquired knowledge in a variety of scenarios. They possess the ability to recognize the interrelationships of legal regulations and to solve problem cases even under changed legal conditions. The ability to present independently researched topics is strengthened.


They improve competences in team behavior, verbal expression, self-organization and logical thinking.


Fundamentals of European law, private international law, UN sales law, arbitration

Fundamentals of German foreign trade law


Relevant legal texts, textbooks, case collections, commentaries and specialist journals


International business law is the subject of this module





Written take-home examination

Case study/ies and additional questions Weighting: 100%


39

Organizational Behavior Organizational Behavior


Modul-ID Module ID




Ort Location

Sprache Language




Weiden English 1 Semester SS 25



Prof. Dr. Gabriele M. Murry Prof. Dr. Gabriele M. Murry / Ibrahim Kaçmaz, MA





Workload


Suitable to enhance knowledge and skills not only in the area of international management, but all areas of emphasis, since employment takes place in organizations University-wide compatibility


Lectures, self-assessments, exercises, team projects, small group exercises, simulations, role plays

Contact time: ca. 60 h Pre- and post-processing: ca. 30 h Performance assessments: ca. 60 h



After attending this course, students should understand: individual behavior in organizations (motivation, emotions, decision making)

group behavior (leadership, power, teams)

organizational systems (structure, work design)

organizational dynamics (organizational culture, organizational development)


Relating theoretical concepts of organizational behavior to practical applications

Methodological Competence: Transfer of knowledge and skills in behavior modification approaches concerning individuals, groups, and organizations


Advancement of team abilities, leadership skills, presentation techniques, and self-organization


Emphasis of this course will be on relating theoretical concepts to practical applications. Self-assessments and analysis of available options along with behavior modification approaches are the focus of this hands-on seminar.


Lecture notes

Recommended Reading: Stephen Robbins, Organizational Behavior


Emphasis on intercultural and international projects, diversity issues





40

Performance test Project work on a selected topic of business psychology, based on the development and presentation of a workshop (WS) and a case study.

Weighting: 67% (Case study – 33%, WS presentation – 17%, WS documentation – 17%) Critical questioning of the concepts presented and case studies with discussion Weighting: 33%


The project work assesses the entire course contents and competence profiles including presentation competences

The discussion contributions assessed serve to deepen the understanding of the course contents.


41

International Taxation Internationale Besteuerung


Modul-ID Module ID




Ort Location

Sprache Language




Weiden English 1 Semester WS not in WS2021

25



Prof. Dr. Thomas Dommermuth Thomas Schiller


Basic knowledge of international tax law and in-depth knowledge of transfer pricing




Workload


Good combination options with Finance, Business Law, Controlling, IT University-wide compatibility


Seminar Contact time: ca. 60 h Pre- and post-processing: ca. 68 h Exam preparation: ca. 20 h Performance assessments: ca. 2 h



Professional Competence: Tax law with and without double taxation agreements, foreign transaction tax act, international transfer pricing


Application of international tax law to specific practical scenarios

Personal Competence / Soft Skills (Social Competence and Self Competence): Group work


International tax law International transfer pricing

Providing knowledge in: Unlimited and limited tax liability Double taxation problem and solution through unilateral measures and bilateral measures (double taxation agreement) Foreign transaction tax act

International transfer pricing (national and international law on transfer pricing and documentation)


Reading: Wilke/Weber: Lehrbuch Internationales Steuerrecht, 12th ed.: Präsentationen zu Verrechnungspreisen


Both parts are fully internationally oriented





Written examination

90 min. (2 x 45 min.; weighting 50% each)

Each part of the exam must be passed (with at least 4.0) and taken/passed within the same semester.



42

Corporate Governance & Ethics Unternehmensethik


Modul-ID Module ID




Ort Location

Sprache Language







Prof. Dr. Lisa Schöttl Prof. Dr. Lisa Schöttl





Workload

Compatibility with the further course of study A comprehensive subject suited for all fields of study. University-wide compatibility


Seminar, exercises, work in

small groups, business games

Contact time: ca. 30 h Pre- and post-processing: ca. 60 h Exam preparation: ca. 20 h Performance assessments: ca. 40 h



Professional Competence: Knowledge of the fundamentals of corporate ethics, understanding of the theory structure and its practicability

Methodological Competence: Practical application in specific case studies, argumentation in ethical conflict situations

Personal Competence / Soft Skills (Social Competence and Self Competence): Ability to reflect and discourse, team and cooperation skills in application processes


Fundamentals of economic and corporate ethics Positions of corporate-ethical theory formation The concept of integrative management Ecology and sustainability - ethics and profitability Instruments and methods of practical corporate ethics Trends: corporate social responsibility and corporate citizenship


Lecture notes, specifically selected reading


Comparison with English-language concepts





Project work Weighting: 100%

Bonus system:

With a (voluntary) written performance contribution, up to 25 % of the examination performance can be acquired additionally.

The project work assesses the practically relevant contents. Apart from professional and methodological competence, team and presentation competences are assessed.


43

Economic Geography and Macroeconomics Wirtschaftsgeographie


Modul-ID Module ID




Ort Location

Sprache Language







Dr. Wolfgang Weber Dr. Wolfgang Weber


Fundamental knowledge from secondary school (Gymnasium, Fach- und Berufsoberschule) for the higher education entrance qualification in the subjects economics and law, natural sciences and technology, geography




Workload

University-wide compatibility

Individual case examination required for other programs. Seminar with exercises Contact time: ca. 90 h

Self-study: ca. 120 h



Students are able to apply the theoretical and methodological foundations of economic geography and macroeconomics as well as their application to the recording and evaluation of spatial structures under the influence of macroeconomically and regional-economically effective decisions and actions of players in the economy, state and politics.

They are familiar with the most important spatial development and location theories or models in the international/national framework (e.g. theories by Thünen, Weber, Lösch, von Böventer, Christaller, as well as modernization and dependency theory) and regional framework (e.g. regional location factor theory, equilibrium and polarization theory, location theories of economic sectors, transformation and regulation).

They transfer the basics of economic geography and macroeconomics to the empirical development of regional typologies and case examples.

Application to regional planning, regional policy and operational location and investment planning.

Insight into regional planning and construction planning law.

Knowledge of spatial structures and processes in Central Eastern European countries. Competence of knowledge of basic facts and core elements of macroeconomics, order theory, price formation, cost theory, monetary and financial economics, national accounts, market power and market failure, foreign trade regulations, economic policy and the integration of economic areas.

Application of the knowledge imparted in the winter semester lectures both in practical exercises (especially practice in the summer semester) and potentially in the practical semester, in a bachelor thesis and in professional life.


Research approaches in economic geography Basic facts of macroeconomics Order theory basics Spatial dynamics of economic sectors Functional and organizational problems of national economies Theories and models of location planning and decision Procedures for location analysis and evaluation International spatial systems Factors of competitive self-regulation Competition, market power and market failure Integration forms of economic areas Foreign trade regulations State and regional economic policy European Union: regional differentiation and funding policy The spatial impact of EU enlargement in Central Eastern Europe Spatial structures in Central Eastern Europe with examples Regional planning and construction planning law (basics) Regional marketing and management (basics)

Development of regional case examples in research projects


44

At the beginning of the module, students will be given comprehensive reading recommendations containing the basics of economic geography and macroeconomics for the 1st and 2nd semester, combined with references to selected sources that are particularly relevant for the written examination and the seminar paper.


International economic relations and integration of economic areas

Internationalization and globalization processes

International location planning and location factors

European Union: regional differentiation and funding policy

The spatial impact of EU enlargement in Central Eastern Europe

International spatial structures and location potentials with examples





Peformance test Task 1: written test (60 Min.) 50%. Task 2: seminar paper 50%

Lecture contents (4 SWS in winter semester)

Knowledge transfer into a seminar paper as part of exercise (2 SWS in summer semester)


45

Intercultural Competence Blocked Seminars – PL & CZ, RU & UK, BUL & RO, SB & CRO (exemplary)

Intercultural Competence Blocked Seminar – BLR & UKR & PL Interkulturelle Handlungskompetenz Länderblöcke


Modul-ID Module ID




Ort Location

Sprache Language




Weiden English 1 Semester WS/SS 40



Prof. Dr. M.B.A. (USA), M.H.R. (USA) Gabriele M. Murry Prof. Dr. Hanna Pulaczewska / Dr. Kateryna Karpova


None




Workload

This module also conveys basics for further lectures in advanced modules (Intercultural Communication), key qualifications (Foreign Languages), soft skills (Meeting, Negotiations & Conflict) practical phase (Practical Module & International Field Trip) by integrating intercultural competences and basic scientific knowledge. University-wide compatibility

Accreditation through individual case examination for other programs.

Seminar with exercises, practical exercises, presentations.

Contact time: ca. 60 h Pre- and post-processing: ca. 50 h presentation preparation, Performance assessments and practical exercises: ca. 40 h




Practical application of scientific concepts in the field of intercultural competence; recognition and promotion of intercultural

competence; handling culture-specific and culture-caused conflict situations; extended intercultural knowledge of the respective

(block) countries.


Development and promotion of intercultural thinking and action concepts.


Target-oriented handling of interculturally determined action situations and actors.


Country-specific: Scientific foundations of intercultural competence - development of intercultural competence.

Conflict management with the example of intercultural competence - explanation and solution alternatives for interculturally

disturbed country relations.

(Recent) historic developments, politics and economics

Poetry, films and literature

Analysis of intercultural competence using examples of own intercultural experiences.

Analysis of culturally determined differences

Dealing with intercultural competence through direct contact with representatives (legal entity, economic entity) of one of the

respective countries (blocks) by means of conducting an interview or a similar scientific paper.


Lecture notes (slides), educational video, various specialist articles, additional reading, check questions, revision questions.


46

Extended knowledge regarding intercultural activities in international action fields.





Performance test

Oral presentation 60% Seminar paper 40%


47

Intercultural Competence Blocked Seminar - RUS Interkulturelle Handlungskompetenz Länderblöcke


Modul-ID Module ID




Ort Location

Sprache Language







Prof. Dr. M.B.A. (USA), M.H.R. (USA) Gabriele M. Murry Prof. Dr. Katrin Boeckh


None




Workload










(block) countries.



















48





Performance test

Presentation with Handout or Powerpoint, 100%


49

Intercultural Competence Blocked Seminar – HU & RO Interkulturelle Handlungskompetenz Länderblöcke


Modul-ID Module ID




Ort Location

Sprache Language







Prof. Dr. M.B.A. (USA), M.H.R. (USA) Gabriele M. Murry Prof. Dr. Denise Fischer, Cornelia Oszloniay, MSc


None




Workload










(block) countries.



















50





Performance test



51

Intercultural Competence Blocked Seminar – SB & CRO Interkulturelle Handlungskompetenz Länderblöcke I-IV


Modul-ID Module ID




Ort Location

Sprache Language







Prof. Dr. M.B.A. (USA), M.H.R. (USA) Gabriele M. Murry Dr. Marion Bedi-Visschers


None




Workload










(block) countries.



















52





Performance test



53

Intercultural Competence Blocked Seminar – CZ & SVK Interkulturelle Handlungskompetenz Länderblöcke I-IV


Modul-ID Module ID




Ort Location

Sprache Language




Weiden English 1 Semester WS/SS (not in SS21) 40



Prof. Dr. M.B.A. (USA), M.H.R. (USA) Gabriele M. Murry Sigrid Grün, MA


None




Workload










(block) countries.



















54





Performance test



55

Preliminary Notes on Foreign Language Choice Language levels according to the Common European Framework of Reference for Languages:

All students have to obtain proof of German A2 by the end of their second semester at the latest. Should you not be able to provide an A2 certificate within the first year of your studies, you will not be allowed to enroll for further semesters. This is reason for ex-matriculation. In order for students to meet the requirement to complete at least German level A2, the Head of the Examination Committee and Academic Director of the degree program International Business recognize one of the following:

Certificates from recognized institutes (i.e. Goethe-Institute or telc) vhb course1: - „DAF Strukturen und Kommunikation A2“

- and if necessary: „Deutsch als zweite Fremdsprache. German after English (A1)“ Please note that ECTS cannot be granted or transferred for A1 or A2 courses. In addition to the mandatory German A2 level you have to choose a foreign language as your major. You can choose between the following:

Czech I-IV (level A1 to B1) Russian I-IV (level A1 to B1)

German I-IV (level B1 to B2) can only be chosen if you already have proof of German A2!

Students have the possibility to do their German A2 first and start with their major language in a higher semester. Please be aware of the fact that this might cause a delay in your studies. You can also prepone modules scheduled for a higher semester with regard to the prerequisites stated in the respective module description. It is recommended not to have more than 6 courses (30 ECTS) each semester.

1 vhb (German: virtuelle Hochschule Bayern / English: virtual university Bavaria) is an online learning platform with online courses from different universities in Bavaria. Further information can be found here: https://www.vhb.org/en/

https://www.goethe.de/ins/de/en/prf.html?gclid=Cj0KCQjwo-aCBhC-ARIsAAkNQit4TtyfR4sjxKxQpA2lD3PzXn2pVANiJQKo_2FsMTxFwTaLvjzD6FkaAiSmEALw_wcB

https://www.telc.net/en/candidates/language-examinations/tests/detail/telc-deutsch-a2.html


56

Due to the current COVID-19 pandemic additional German online courses can be taken if students cannot manage to come to Germany/Weiden. In order to achieve higher level German certificates without being present for any of the language course, we will recognize the following vhb courses2: For German I (= B1.1. Both courses must be taken):

Deutsch als Fremdsprache. Gesprochene Sprache verstehen B1 (2.5 ECTS) Deutsch als Fremdsprache. Korrekt formulieren B1 (2.5 ECTS)

For German III (= B2.1. Both courses must be taken):

Grammatische Strukturen im wissenschaftssprachlichen Kontext – Deutsch als Fremdsprache Niveau B2 (2 ECTS)

Phonetic Deutsch als Fremdsprache (3 ECTS) German II and German IV are not available at vhb and have to be taken at OTH Amberg-Weiden. All German courses I-IV will be offered at OTH Amberg-Weiden every semester. Change of language selection: If you want to change your chosen language, it is possible to do that once. Please be aware that it might cause a delay in your studies. If you want to change your language a second time, it is only possible if the examination board agrees. Note that you have to take all 4 courses of the (new) language that you chose (I-IV). E.g.: If you started with Russian I and want to change to German in the upcoming semester, you will have to start from German I. Russian I will not count towards your foreign language (i.e. as a major). However, if you passed the exam in Russian I, you have the possibility to keep the credits as addidtional voluntary subject.

2 vhb (German: virtuelle Hochschule Bayern / English: virtual university Bavaria) is an online learning platform with online courses from different universities in Bavaria. Further information can be found here: https://www.vhb.org/en/


57

Foreign Language

Czech I Tschechisch I Wahlsprache Stufe I


Modul-ID Module ID



Compulsory Elective Module ECTS: 5

Ort Location

Sprache Language




Weiden Czech 1 Semester WS/SS 25



Dr. Ladislava Holubová Dr. Ladislava Holubová


Students' regular active participation is required.

Educational residents of the respective foreign language (e.g.: graduates of the Czech school-leaving examination in the Czech Republic or the German A-levels (Abitur) at the German School Prague) are not allowed to take this language as a foreign language.

Educational foreigners, by contrast, may choose this module as a foreign language.




Workload

This module is part of the module group "Language" in the International Business Bachelor's program. Compatibility with other programs of the university is to be examined individually.

Seminar with exercises (role-play exercises, partner work, group work)


Total workload: 150 h



Students acquire the basics of the foreign language (basic vocabulary and simple grammatical structures) in all language skills (listening, reading, writing, speaking) for simple and direct exchange of information in everyday situations. Students achieve language skills at level A1 according to the Common European Framework of Reference for Languages. Students are able to establish basic social contact in the foreign language.


Czech:

Topics: Topics: greeting someone, introducing yourself, my origin, professions, my city, directions, means of transport, numbers, shopping, prices, food and drink, restaurant, my family, the time, making appointments, my day, leisure time, holiday. Grammar: nouns, adjectives, declination (nominative, accusative, instrumental), conjugation of all verb classes, possessive pronouns, possessive adjectives, past tense, locative

58


Lída Holá, Pavla Bořilová “Čeština expres 1”, units 1-7


Students are prepared for a semester or internship abroad, take part in guest lectures, exchange information with international students.





Portfolio examination

• Written part, duration 90 minutes, weighting 0.5 (lexis - grammar, text production 0.25, reading comprehension 0.25) Oral part: weighting 0.5 (listening comprehension 0.25, oral performance tests 0.25).

• Only those students who successfully pass the oral part of the examination will be admitted to the written part of the examination. The final grade for the oral performance certificates of the portfolio is calculated as the arithmetic mean of the grades of the individual partial performances. This assumes that all oral subgrades are passed. The minimum grade for admission to the written part is 4.0. If this average is not achieved, the performance certificates already passed remain valid for a maximum of two years. • Both parts of the examination (written and oral) must be passed. Subsequently, the overall grade is formed from these two partial grades.

• If, due to force majeure, the student cannot take the written part of the examination to which he/she has already been admitted, he/she may be admitted to the next semester upon request, provided that he/she successfully completes the written part of the examination on the next possible date.

The entire learning contents and competence profiles are assessed by way of the aforementioned examination forms.

*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden *2) As a general rule, oral examinations are performed by second examiners.

59

Czech II Tschechisch II

Wahlsprache Stufe II


Modul-ID Module ID




Ort Location

Sprache Language









Successful completion of module Czech I




Workload


Seminar with exercises Contact time: 60 h Self-study: 90 h Total workload: 150 h



Students are able to understand simple sentences and frequently used expressions on general or study-related topics through listening or reading, to give information on selected topics of immediate relevance through simple linguistic means and to write short messages. Students achieve language skills at level A2 according to the Common European Framework of Reference for Languages. Students are able to perform first interaction in the foreign language. They acquire first socio-cultural knowledge and basic intercultural skills.


Topics: future, genitive, email, my apartment (advertisements), plural, complaints, intransitive verbs, travelling, look for an apartment, the human body, at the doctor‘s, festivals, visiting, in the hotel, services, look for a job, résumé/CV


Lída Holá,Pavla Bořilová “Čeština expres 2”, units 8-14







60

Portfolio examination (languages)

• Written part, duration 90 minutes, weighting 0.5 (lexis - grammar, text production 0.25, reading comprehension 0.25) Oral part: weighting 0.5 (listening comprehension 0.25, oral performance test 0.25).

• Only those students who successfully pass the oral part of the examination will be admitted to the written part of the examination. The final grade for the oral performance certificates of the portfolio is calculated as the arithmetic mean of the grades of the individual partial performances. This assumes that all oral subgrades are passed. The minimum grade for admission to the written part is 4.0. If this average is not achieved, the performance certificates already passed remain valid for a maximum of two years.

• Both parts of the examination (written and oral) must be passed. Subsequently, the overall grade is formed from these two partial grades.




61

Czech III Tschechisch III

Wahlsprache Stufe III


Modul-ID Module ID




Ort Location

Sprache Language









Successful completion of module Czech II




Workload





Students are able to actively engage in dialogue on familiar topics, write uncomplicated texts, and understand the main points in listening and reading.

Students achieve language skills at level A2 - B1 according to the Common European Framework of Reference for Languages. Students master short contact conversations in the foreign language. They acquire first socio-cultural knowledge and basic intercultural skills.


Private invitations, deals, excuses and wishes, characteristics, weather, technology and communication Grammar: verbs of movement, aspects, conditional, comparative


Lída Holá, “Česky krok za krokem 1”, units 10-14


Students are prepared for a semester or internship abroad, take part in guest lectures, exchange information with international students during excursions and bilateral projects.





62





• • If, due to force majeure, the student cannot take the written part of the examination to which he/she has already been admitted, he/she may be admitted to the next semester upon request, provided that he/she successfully completes the written part of the examination on the next possible date.



63

Czech IV Tschechisch IV Wahlsprache Stufe IV


Modul-ID Module ID




Ort Location

Sprache Language









Successful completion of module Czech III




Workload


Seminar with exercises Contact time: 60 h Self-study: 90 h




Students are able to understand essential information about general, professional and study-related situations when listening or reading. They are able to express themselves on topics of general interest or in their own living and studying environment by using the basic means of expression, grammatical structures and solid vocabulary in written and oral communication.

Students achieve language skills at level B1 according to the Common European Framework of Reference for Languages.

Students are familiar with selected intercultural situations and can act accordingly.


Computer, internet, fashion, clothing, relocation, services, stages of life, interpersonal relationships, parents and children, instructions, prohibitions Grammar: declination of all word classes in sg., imperative


Lída Holá, “Česky krok za krokem 1”, units 15-19


Students are prepared for a semester or internship abroad, take part in guest lectures and excursions, exchange information with international students, participate in projects with foreign students at partner universities.





64








65

Russian I Russian I Wahlsprache Stufe I


Modul-ID Module ID




Ort Location

Sprache Language




Weiden Russian 1 Semester WS/SS 25



Dr. Ladislava Holubová Olga Gribanova


Students' regular active participation is required.

Educational residents of the respective foreign language (e.g.: graduates of the Czech school-leaving examination in the Czech Republic or the German A-levels (Abitur) at the German School Prague) are not allowed to take this language as a foreign language.

Educational foreigners, by contrast, may choose this module as a foreign language.




Workload







Students acquire the basics of the foreign language (basic vocabulary and simple grammatical structures) in all language skills (listening, reading, writing, speaking) for simple and direct exchange of information in everyday situations. Students achieve language skills at level A1 according to the Common European Framework of Reference for Languages. Students are able to establish basic social contact in the foreign language.


Topics: First contacts, getting acquainted (Здравствуйте; Мы из Владимира;), home country, residence, address (Где Вы живёте) family, shopping (groceries), leisure time, hobbies Greeting business partners, talking at the hotel reception, filling in hotel forms, introducing colleagues or business partners, stating one's profession and position, reading and understanding advertisements, communication with a tourist agency Grammar: noun: genus, sing., declin.: nom., acc., gen.; prep., case usage after numbers 1- 4, sing. and pl., pronouns: person., possessive

(topic-dependent), adjectives: (basic form) sing. and pl. nom. and acc., verbs: auxiliary verb to be, conjugation (-e- and -и- conj.), present and past, verbs of movement ходить, кататься, numbers 0 - 200

66


Carola Haman, „Otlitschno“, Teil 1, units 1-6









• Only those students who successfully pass the oral part of the examination will be admitted to the written part of the examination. The final grade for the oral performance certificates of the portfolio is calculated as the arithmetic mean of the grades of the individual partial performances. This assumes that all oral subgrades are passed. The minimum grade for admission to the written part is 4.0. If this average is not achieved, the performance certificates already passed remain valid for a maximum of two years. • Both parts of the examination (written and oral) must be passed. Subsequently, the overall grade is formed from these two partial grades.




67

Russian II Russian II



Modul-ID Module ID




Ort Location

Sprache Language







Dr. Ladislava Holubová Olena Prusikin


Successful completion of module Russian I




Workload





Students are able to understand simple sentences and frequently used expressions on general or study-related topics through listening or reading, to give information on selected topics of immediate relevance through simple linguistic means and to write short messages. Students achieve language skills at level A2 according to the Common European Framework of Reference for Languages. Students are able to perform first interaction in the foreign language. They acquire first socio-cultural knowledge and basic intercultural skills.


Topics: Invitation, meals, my day, hotel, apartment, directions, appearance, clothing, weather, vacation. Grammar: verbs of movement, verbal aspects, plurals of nouns and adjectives (dat., prep., instr.), adjectives in comparative, demonstrative, personal, possessive, reflexive, indefinite pronouns, numerals 500 - 1.000.000, ordinal numbers 0-30, collective numerals


Carola Haman, „Otlitschno“, units 7-12







68








69

Russian III Russian III



Modul-ID Module ID




Ort Location

Sprache Language







Dr. Ladislava Holubová tba.


Successful completion of module Russian II




Workload





Students are able to actively engage in dialogue on familiar topics, write uncomplicated texts, and understand the main points in listening and reading.

Students achieve language skills at level A2 - B1 according to the Common European Framework of Reference for Languages. Students master short contact conversations in the foreign language. They acquire first socio-cultural knowledge and basic intercultural skills.


At the doctor's (illnesses, medication, healthy lifestyle), appearance, character traits, interpersonal relationships; professions - resume, job application; business trip, excursion, climate and ecotourism, the arts, culture and literature of Russia, intentions, description, intercultural differences, celebrations: birthday Grammar: future tense, aspects, declination adjective Sg., subst. inst. pl. pref. verbs of movement, determinative pronouns, indication of time, declination of pronouns (completed)


Carola Haman, „Otlitschno“


Students are prepared for a semester or internship abroad, take part in guest lectures, exchange information with international students during excursions and bilateral projects.





70





• • If, due to force majeure, the student cannot take the written part of the examination to which he/she has already been admitted, he/she may be admitted to the next semester upon request, provided that he/she successfully completes the written part of the examination on the next possible date.



71

Russian IV Russian IV

Wahlsprache Stufe IV


Modul-ID Module ID




Ort Location

Sprache Language







Dr. Ladislava Holubová Olena Prusikin


Successful completion of module Russian III




Workload







Students achieve language skills at level B1 according to the Common European Framework of Reference for Languages.

Students are familiar with selected intercultural situations and can act accordingly.


Fashion and clothing, Russian cuisine, means of transport: airport and railway station, work situation, company structure, technology and communication, economy, intercultural communication, correspondence (emails, official private letters)

Grammar: numers and quantities, imperative, conditional (если бы...), irregular verbs, finished and unfinished aspects, modal words: нужно, необходимо, можно... relative clauses with чтобы… , verbs passive, adjectives comparative


Carola Hamann, Irina Augustin, “Otlitschno!” B1


Students are prepared for a semester or internship abroad, take part in guest lectures and excursions, exchange information with international students, participate in projects with foreign students at partner universities.





72








73

German I (B1.1) Deutsch I

Wahlsprache Stufe I


Modul-ID Module ID




Ort Location

Sprache Language




Weiden German 1 Semester WS/SS 25



Dr. Ladislava Holubová Alice Nicolson


German language skills at level A2




Workload

This module is part of the module group Elective Languages in the International Business Bachelor's program. Compatibility with other programs of the university is to be examined individually.







Students achieve language competence at level B1.1 according to the Common European Framework of Reference for Languages (CEFR).

Students are familiar with selected intercultural situations and can act accordingly. Students acquire socio-cultural knowledge and intercultural skills.


The students are put into the position: - to respond to questions and provide and obtain information in oral and written form (telephone conversations, emails, ...); - to talk about experiences and events, hopes and goals; - to explain and justify opinions, viewpoints and plans;

- to assess their abilities, strengths and weaknesses and to compensate for existing language deficits by asking questions, paraphrasing and asking for explanations; - to understand different types of texts in common everyday language;

- to produce coherent texts on familiar and personally interesting topics as well as reports on past and future events, to describe experiences and to present points of view;

Strategies of language usage and learning are consolidated and expanded based on the state of knowledge

Grammar: repetition of fundamental grammar knowledge, adjectives and adverbs, modal particles, verbs with preposition, become + infinitive, relative clauses, word formation nouns, temporal prepositions;


Sicher! B1+ Kursbuch, Units 1- 4; Sicher! B1+ Arbeitsbuch, units 1- 4


Students can improve their German language skills, which is beneficial to integration at the place of study. In addition, students are prepared for a possible internship or later professional activity in the German-language context.



Type/scope incl. weighting


74


Per semester:

• Presentation (25%)

• Written examination (reading comprehension + text production + listening comprehension) of 90 minutes (75%)




The entire learning contents and competence profiles are assessed by way of the aforementioned examination forms


75

German II (B1.2) Deutsch II



Modul-ID Module ID




Ort Location

Sprache Language







Dr. Ladislava Holubová Olga Ostrokol


Successful completion of module German I (B1.1)

German language skills at level B1.1




Workload





From their fields of interest or profession, students are able to communicate on these topics, follow longer contributions and write clear and detailed texts (e.g. letters, reports).

Students achieve language skills at level B1 according to the Common European Framework of Reference for Languages (CEFR).

Students acquire socio-cultural knowledge and intercultural competences.


The students are put into the position: - to respond to questions and provide and obtain information in oral and written form (telephone conversations, emails, ...); - to talk about experiences and events, hopes and goals; - to explain and justify opinions, viewpoints and plans;

- to assess their abilities, strengths and weaknesses and to compensate for existing language deficits by asking questions, paraphrasing and asking for explanations; - to understand different types of texts in common everyday language;

- to produce coherent texts on familiar and personally interesting topics as well as reports on past and future events, to describe experiences and to present points of view;

Topics: starting a career, music, money, lifelong learning Grammar: conditional II, final sentences, negation words, causal and concessive connections, passive, word formation nouns: suffixes, genitive: the position of 'not', local prepositions;

Strategies of language usage and learning are consolidated and expanded based on the state of knowledge.


Sicher! B1+ Kursbuch, Units 5- 8; Sicher! B1+ Arbeitsbuch, units 5- 8; current articles from German language magazines


Students can improve their German language skills, which is beneficial to integration at the place of study. In addition, students are prepared for a possible internship or later professional activity in the German-language context.





76


Per semester:








77

German III (B2.1) Deutsch III



Modul-ID Module ID




Ort Location

Sprache Language









Successful completion of module German II (B1.2)





Workload





Students are able to cope with the basic language requirements of a study and work stay in a country of the target language. They are able to understand the essential content of general-language, professional and study-related texts (e.g.: speeches, lectures) and to express themselves adequately in written and oral form on a variety of cultural and professional topics and to take an active part in relevant discussions. They have a good command of complex sentence structures and subject-specific vocabulary.

Students achieve language skills at level B2.1 according to the Common European Framework of Reference for Languages (CEFR).



Topics: friends, in the company, media, professional paths/career, body awareness, experiencing cities, current economic topics;

Understanding German-language texts independently, reproducing the text in own words, creating excerpts, improving pronunciation, finding one' s way in everyday university life, promoting teamwork

Grammar: two-part connectors, suffixes in nouns, state passive, prefixes in nouns, participles I and II in adjectives, reference words in texts, uninitiated if-phrases, that-phrases and their equivalents, temporal expression and relations, future tense II, nominalization of verbs with nouns/adverbs, conditional II, adjectives with prepositions;


Sicher! B2 Kursbuch, Units 1- 6; Sicher! B2 Arbeitsbuch, units 1- 6; current articles from German media


Students can improve their German language skills, which is beneficial to integration at the place of study. In addition, students are prepared for a possible internship or later professional activity in the German-language context. Improvement of written and oral expression at academic level.





78


Per semester:








79

German IV (B2.2) Deutsch IV

Wahlsprache Stufe IV


Modul-ID Module ID




Ort Location

Sprache Language









Successful completion of module German IV (B2.1)





Workload






Students are able to cope with the basic language requirements of a study and work stay in a country of the target language. They are able to understand the essential content of general-language, professional and study-related texts (e.g.: speeches, lectures) and to express themselves adequately in written and oral form on a variety of cultural and professional topics and to take an active part in relevant discussions. They have a good command of complex sentence structures and subject-specific vocabulary at level B2.2

Students achieve language skills at level B2.2 according to the Common European Framework of Reference for Languages (CEFR).



Topics: Relationships, nutrition/diet, at the university, service, health, language and regions, current business/economic topics;

Understanding German-language texts independently, reproducing the text in own words, creating excerpts, improving pronunciation, finding one' s way in everyday university life and discussing specialist topics;

Grammar: nouns with prepositions, indirect speech, generalizing relative clauses, comparative clauses, conditional, concessive and modal connections, nominalization of verbs, negation by prefixes and suffixes of adjectives, alternatives to the passive, subjectless passive clauses, indefinite pronouns, extended participle, adversative clauses, participles as nouns;


Sicher! B2 Kursbuch, Units 6 - 12; Sicher! B2 Arbeitsbuch, units 6 - 12; current articles from German media, especially business-/economics-related articles


Students can improve their German language skills, which is beneficial to integration at the place of study. In addition, students are prepared for a possible internship or later professional activity in the German-language context. Improvement of written and oral expression at academic level.

80






Per semester:








81

Soft Skills

Meetings, Negotiations & Conflict Meetings, Negotiations & Conflict


Modul-ID Module ID



BW-HB- Key Qualification Module ECTS: 5

Ort Location

Sprache Language




Weiden English 1 Semester WS 25



Simone Orlowski, MA, MHR N.N.


B2+ (CEFR)




Workload

Targeted preparation for an internship, professional activity or

studies in English-speaking countries or in an international

environment.

Blocked course: exercises, simulations, group work, role plays, discussions, presentations

Contact time: ca. 60 h Pre- and post-processing: ca. 30 h Group work: ca. 30 h Exam preparation: ca. 30 h



Communicating in English in international or intercultural encounters and engaging in typical job-specific conversations.


Consolidation and improvement of existing English language skills (speaking and listening) with a focus on job-specific

topics


Conducting meetings and negotiations effectively, presentation techniques

Personal Competence / Soft Skills (Social Competence and Self Competence): Improvement of verbal social competence and intercultural communication


The focus of this course is to practice the following typical situations in professional life in English

Block 1: attending meetings and leading meetings

Block 2: conducting negotiations

Block 3: application documents

Block 4: job interviews

Block 5: conflict discussions


Selected texts and materials, lecture notes and online resources (either available via a shared drive or Black Board / meet-to-learn).






Performance test Task 1 (verbal): group presentation (25 Min.) 50%. Task 2 (written): group project paper 50%


*1) Beachten Sie dazu geltende Übersicht zu den Prüfungsformen an der OTH Amberg-Weiden. *2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference.

82

Writing and Presentations Writing and Presentations


Modul-ID Module ID



BW-BW-0010114 Compulsory Module ECTS: 5

Ort Location

Sprache Language







Simone Orlowski, MA, MHR Saskia Schmid


None




Workload

The ability to present the results of one’s work adequately both orally and in written form, is an essential prerequisite for meeting the requirements of other modules and of students’ careers in general.

Lectures, video analysis, practical exercises, student presentations

Contact time: ca. 60 h Self-study: ca. 90 h



Knowledge and Understanding

The core learning objective is students understanding that successful communication puts the audience, its values and needs in the center. Students also become acquainted with the concept of style and stylistic requirements in different settings. Thirdly they familiarize themselves with the core elements of academic writing.

Applying knowledge and understanding Students practice all rules taught and prove their understanding in application tasks.

Making judgements:

Students learn to analyze situations and choose rhetoric and linguistic tools appropriately

Communication:

Results obtained are discussed in class. The exam for part II (Writing skills) is an academic assignment.

Learning skills:

Students are able to apply the expertise gained in class in other academic and professional contexts


Presentations: 1. Essential factors for successful presentations 2. The SUCCESs formula 3. Modern rhetoric 4. Tips & Tricks

Writing:

1. Good Writing in English

2. Academic writing Basics (Goal – Research methods) Linguistic features Structure & Techniques (Commenting, Qualifying, Summarizing, Referencing)

3. Business writing Essential types (Emails, Memos, Letters, Proposals, Reports)


APA Manual, 7th edition (Guide to Managerial Communication: Effective Business Writing and Speaking) [Author: Mary Munter] [Jan-2013]

Successful Presentations


Formal English writing in different national contexts.





83

Exercise Performance

The exercises will be carried out through several writing assignments (50%) and through oral presentations (50%).



84

Practical Phase

Practical Module Praxisphase


Modul-ID Module ID



BW-BW-0010123 Practical Module ECTS: 25

Ort Location

Sprache Language




1 Semester After study progress



Prof. Dr. Franz Seitz Project work supervisor


Only students having successfully completed all basic business management modules are entitled to enter the practical phase (§6 point (6) SPO). The practical phase establishes the connection between studies and professional practice and is usually taken in the 6th semester. Postponement of the practical phase to the last semester is not permissible!




Workload

Compatibility with the further course of study Completion of the practical phase is prerequisite for the registration of the bachelor's thesis. University-wide compatibility Individual case examination required for other programs.

Company internship The practical phase is supervised by a teaching staff. They are available to answer all internship-related questions. If necessary, this lecturer will also visit the students on site.

Introductory practice-related lessons: ca. 6 h

Internship time in the company: ca. 18 weeks Preparation of the practical paper: ca. 10 h

Concluding practice-related lessons (Project report presentation): ca. 6 h



The aim of the practical training is to give students the opportunity to apply their acquired knowledge to specific, practical situations. Ideally, students should work on tasks according to their chosen specialization and carry out subtasks independently and on their own responsibility, the degree of difficulty of which is appropriate to the level of training and the later task as a business economist.





The work areas to be passed through are specified in the training contract. Work content coordination is carried out in close cooperation between students, the company and the university (practice representative). Templates are available at the Internship Office (Praktikantenamt).


Teaching materials are provided for the preparation of the practical paper.


Given by international practical phase.





Project report For the accreditation and evaluation of the practical phase, it is necessary to prepare a project paper. The project paper is to prove the students' ability to methodically present a business-management matter using the example of their company and to reflect on it in practice. The results have to be put down in written form as well as presented and discussed in an oral presentation (in the context of the concluding practice-related lessons). Furthermore, a certificate of employment from the training company is required for the accreditation of the practical phase.

The exact requirements will be discussed in the introductory practice-related lessons.

The project report assesses the entire course contents and competence profiles including teamwork and presentation competences

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Weighting: 100%


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International Field Trip International Field Trip


Modul-ID Module ID



Compulsory Module ECTS: 5

Ort Location

Sprache Language




Weiden English or German

(depending on the visited company)

1 Semester WS/SS



Prof. Dr. Gabriele M. Murry Prof. Dr. Gabriele M. Murry


Recommendable: 3rd

semester *Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.



Workload

In the sub-module ‘International Excursion’ students will significantly improve their international and cross-cultural competence in the sub-module ‘National Excursion’ the students will deepen their theoretical knowledge acquired in Part I of their studies. They will see how real business is run and how theoretical models are applied.

Project (individual data pooling, group work, group discussion, preparation of a field trip report, preparation of a video spot)

Contact time: ca. 64 h Self-study: ca. 86 h


Knowledge & Understanding

Students become acquainted with destinations studied in earlier modules. They deepen their international and cross-cultural competence. Furthermore, students learn about a variety of companies.

Applying Knowledge & Understanding Under the tutelage of the professor in charge, students prepare the excursion and contribute to the final report. Moreover, this module is particularly designed to establish a strong link between theoretical knowledge and the requirements of day-to- day business processes.

Making judgments:

Students learn to notice and take into account the differences between countries, destinations, and institutions.

Students learn to assess the validity of theoretical concepts in current business life.

Communication

Results of (group) work are presented in oral and written form (reports, minutes, excursion report)

Learning skills:

This module prepares students for the organization of further excursions.

This module is a linking step between theoretical modules, internship and work after graduation


Specific topics depend on the academic profile of the professors in charge.

General structure: a preparation phase, in which students acquaint themselves with the companies/institutions/universities to be visited the preparation of questions for the visit visiting the company / university themselves and the preparation of the written report.


Various handouts and materials on the learning platform


Given by international practical phase.





Seminar paper Project work with a documentation (1,500 words) and a presentation (20 minutes)


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Bachelor’s Thesis

Bachelor´s Thesis Bachelor-Arbeit


Modul-ID Module ID



BW-BW-0010121 Bachelor’s Degree ECTS: 12

Ort Location

Sprache Language




1 Semester



Chair of the Examinations Committee First and second supervisor or first and second assessor


The bachelor's thesis is part of the third phase of study and must be completed in the seventh semester. In order to register for the bachelor's thesis, students must have successfully completed the practical phase.




Workload


The bachelor's thesis is a research paper, which has to be completed within a given time frame.

The work is accompanied and evaluated by two supervisors (first and second assessor). The first supervisor is, as a rule, member of the faculty's professorial staff. The second supervisor can also be one of the faculty's lecturers or an external member of another faculty's professorial staff at the own or another university. On request, the first supervisor can be recruited from the extended circle of second supervisors. In this case, the second supervisor must be a member of the own faculty's professorial staff.

Several candidates may also work jointly on the same topic, as long as it is ensured that the individual achievements are recognizable and can be evaluated separately as individual performances.

The (net) workload for the preparation of the bachelor's thesis is approximately 9 working weeks. The time from issue to submission must not exceed five months.







Students are free to choose the topic of their thesis in consultation with a supervisor. Bachelor's theses can be completed internally or externally in companies or authorities.



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Bachelor’s thesis Bachelor's thesis (in a bound copy plus a digital version on CD/USB stick). The thesis should not significantly exceed or fall short of 60 text pages (DIN A 4) (+/- 2 pages). Deviations must be discussed in advance with the supervisor. The preparation of the bachelor's thesis is defined in the APO, SPO and the Final Thesis Guidelines (Richtlinien zur Abschlussarbeit).

Weighting: 100%

The BA thesis assesses the entire course contents and competence profiles


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Oral Bachelor’s Exam (Colloquium) Bachelor-Kolloquium


Modul-ID Module ID



BW-BW-0010122 Bachelor’s Degree ECTS: 3

Ort Location

Sprache Language






Chair of the Examinations Committee First supervisor or first assessor


Bachelor's thesis completed or nearing completion.




Workload


University-public colloquium


After completing this module successfully, students will have the following professional, methodological and personal competences: In an oral examination (Bachelor' s colloquium) the student has to prove that he/she is able to discuss interdisciplinary and problem-specific matters in the context of his/her bachelor's thesis independently and scientifically.





The learning contents follow the topic of the bachelor's thesis.


Bachelor thesis and literature used therein


German, in consultation with the supervisor also in English





Presentation Weighting: 100% The presentation assesses the practical learning contents and competence profiles, including teamwork and presentation competences.


Documents

International Business (IB)€¦ · 1 . Modulhandbuch . Course Catalogue . International Business (IB) Fakultät Betriebswirtschaft . Department of Business Studies . Bachelor of