International Congress and Convention Association. Twitter:
#ICCAWorld Using meetings stats for research, advocacy/ motivation
and marketing Marco van Itterzon Director Research ICCA
Slide 2
International Congress and Convention Association. Twitter:
#ICCAWorld How comfortable your bed is
Slide 3
International Congress and Convention Association. Twitter:
#ICCAWorld What I do when people compliment my shirt
Slide 4
International Congress and Convention Association. Twitter:
#ICCAWorld Words that frighten youth today
Slide 5
International Congress and Convention Association. Twitter:
#ICCAWorld 1 USA 831 2 Germany 659 3 Spain 578 4 UK 543 5 France
533 6 Italy 452 7 Japan 337 8 China-P.R. 332 9 Netherlands 307 10
Brazil 291 Number of international meetings ICCA country ranking
2014
Slide 6
International Congress and Convention Association. Twitter:
#ICCAWorld 1 Paris 214 2 Vienna202 3 Madrid200 4 Berlin193 5
Barcelona182 6 London166 7 Singapore142 8 Amsterdam133 9 Lisbon130
10 Prague118 Number of international meetings ICCA city ranking
2014
Slide 7
International Congress and Convention Association. Twitter:
#ICCAWorld Exponential growth number of meetings doubling each 10
years
Slide 8
International Congress and Convention Association. Twitter:
#ICCAWorld Steady Growth
Slide 9
International Congress and Convention Association. Twitter:
#ICCAWorld Analysis Congress venues used
Slide 10
International Congress and Convention Association. Twitter:
#ICCAWorld Analysis - Subjects
Slide 11
International Congress and Convention Association. Twitter:
#ICCAWorld Analysis Size of Meetings
Slide 12
International Congress and Convention Association. Twitter:
#ICCAWorld Analysis Size of Meetings
Slide 13
International Congress and Convention Association. Twitter:
#ICCAWorld Analysis Size of Meetings
Slide 14
International Congress and Convention Association. Twitter:
#ICCAWorld what goes on in your destination see the business
development create a higher acceptance of your bureau on the local
market awareness for the importance of the Meeting Industry measure
the results of marketing efforts evaluate the economic impact Why
we need statistics
Slide 15
International Congress and Convention Association. Twitter:
#ICCAWorld compare with other destinations recommend new
(infra)structures if needed be one step ahead of competitors
compare with other tourism segments in the destination Why we need
statistics
Slide 16
International Congress and Convention Association. Twitter:
#ICCAWorld look forward and anticipate changes. make predictions
with some degree of confidence. assess the health of the meetings
market. strengthen ICCAs culture of openness and business exchange.
Why we need statistics
Slide 17
International Congress and Convention Association. Twitter:
#ICCAWorld It is a MUST for each and every Convention Bureau to
collect and provide statistical information It is a MUST that the
suppliers (hotels, congress centers, PCOs) provide the data to the
Convention Bureau What the Convention Bureau & suppliers have
to do
Slide 18
International Congress and Convention Association. Twitter:
#ICCAWorld ICCA & UIA Statistics compared (nr of meetings)
Slide 19
International Congress and Convention Association. Twitter:
#ICCAWorld ICCA & UIA Statistics compared (nr of meetings)
Slide 20
International Congress and Convention Association. Twitter:
#ICCAWorld Apples & Pears
Slide 21
International Congress and Convention Association. Twitter:
#ICCAWorld Exclude national meetings (tremendous impact on
overnights) Exclude religious, political, commercial, sporting
events Exclude all international meetings not qualified Exclude the
corporate market (meetings, incentives, product launches) ICCA
& UIA statistics do not reflect the market
Slide 22
International Congress and Convention Association. Twitter:
#ICCAWorld Use them as a trendbarometer, BUT establish your own
statistics! ICCA & UIA statistics do not reflect the
market
Slide 23
International Congress and Convention Association. Twitter:
#ICCAWorld Put statistics in correct context; ICCA stats cover one
segment of market, your success in other segments reduces the
amount of space available for international association meetings.
Low ranking year with fewer, longer lasting events with large
number of delegates, may have a bigger economic impact than a high
ranking year. Right interpretation
Slide 24
International Congress and Convention Association. Twitter:
#ICCAWorld Association market has the longest lead time of any
market segment. The results of 2014 reflect the bookings made in
the early days of marketing. Never use ICCA statistics in isolation
as they give only one side of the picture for a destinations
meetings business and relative level of success. ICCAs stats are
genuinely significant indicators. The right context
Slide 25
International Congress and Convention Association. Twitter:
#ICCAWorld Where do you believe you should be. Who are your
comparators. What do your hear from the clients. To stand still is
to be overtaken. Realism rules
Slide 26
International Congress and Convention Association. Twitter:
#ICCAWorld Cities through the years, number of events in the
respective reports
Slide 27
International Congress and Convention Association. Twitter:
#ICCAWorld The power of hindsight
Slide 28
International Congress and Convention Association. Twitter:
#ICCAWorld Another approach, another ranking!
Slide 29
International Congress and Convention Association. Twitter:
#ICCAWorld Context is king
Slide 30
International Congress and Convention Association. Twitter:
#ICCAWorld ICCA: Vienna hosted 202 events in 2014 Vienna: 779
International Association Congresses 1,458 Association Congresses
3, 582 Total number of Events 25.9, 13.8 & 5.6% respectively
Context is king
Slide 31
International Congress and Convention Association. Twitter:
#ICCAWorld ICCA: Vienna hosted 81,902 participants in 2014 Vienna:
253,369 International Association 381,840 Association 521,433
delegates Total number of Events 32.3, 21.4 & 15.7%
respectively Context is king
Slide 32
International Congress and Convention Association. Twitter:
#ICCAWorld http://www.youtube.com/watch?v=HRLIZir67pU Are you
collecting and publishing your own stats? Lets share best
practices! London in the ICCA Rankings
Slide 33
International Congress and Convention Association. Twitter:
#ICCAWorld
Slide 34
Examples
Slide 35
International Congress and Convention Association. Twitter:
#ICCAWorld International Congress and Convention
Associationwww.iccaworld.com http://www.vienna.convention.at
Slide 36
International Congress and Convention Association. Twitter:
#ICCAWorld International Congress and Convention
Associationwww.iccaworld.com http://www.vienna.convention.at
Slide 37
International Congress and Convention Association. Twitter:
#ICCAWorld Marco van Itterzon [email protected] Thank you!
