International English Communication and Self-Management · International English Communication and Self-Management Pflichtmodul ( BBA ) Wahlpflichtmodul ( ) Wahlmodul ( ) Kennnummer:

International English Communication and Self-Management Pflichtmodul ( BBA ) Wahlpflichtmodul ( ) Wahlmodul ( )

Kennnummer: 1

Workload 150 /h

Kreditpunkte 5 CP

Studiensemester 1. Semester

Dauer 1 Semester

1 Lehrveranstaltungen Kontaktzeit 4 SWS/60 h

Selbstudium 90 h

2 Lehrformen (in SWS): Seminar (2), Übung (2), Praktikum (0)

3 Gruppengröße: Seminar (30), Übung (30), Praktikum (15)

4 Qualifikationsziele / Objectives: Upon successful completion of the module, students will be able to:

• manage their time effectively • know how to acquire and learn vocabulary • plan, prepare and deliver simple presentations in acceptable English • write simple reports and summaries • interview for jobs • manage business telephone calls • discuss major issues in business

In addition, their reading and listening comprehension, writing and speaking proficiency and grammatical accuracy will have improved and their vocabulary expanded.

5 Inhalte / Content: • Topics: Basics of writing reports and presentations (incl. structure, citing and

referencing, summarising); concept of “International English”; levels of language (word formation; syntax/grammar; pronunciation; collocation for vocabulary learning); methods of learning vocabulary (including lexical topic fields); listening and conversation skills; interference/transfer from the students’ native language; basics of writing summaries; stress management; business travel; types of companies; career

• Selected topics in grammar, vocabulary, pronunciation and punctuation • Communication Skills: presenting with and without visual aids; telephoning (enquiries,

booking flights and hotel rooms), interviewing • Methods: Group and pair work, case study, role-play, student presentations, written

practice 6 Verwendbarkeit des Moduls:

Studiengang: ET ( ), EPM ( ), BBA ( X ), SEEM ( ), IMIS ( ) 7 Teilnahmevoraussetzungen:

Zulassung zum Studium 8 Prüfungsformen:

Klausurarbeit ( X ), mündliche Prüfung ( ), Hausarbeit ( X ), Kombinationsprüfung ( X ), Projektarbeit ( X )

9 Voraussetzungen für die Vergabe von Kreditpunkten: Erfüllung sämtlicher unter 8 aufgeführter Prüfungsformen

10 Stellenwert der Note in der Endnote Gemäß § 26 Abs. 1 der Bachelor Prüfungsordnung

11 Häufigkeit des Angebots: Jahresweise

12 Modulbeauftragte (M.A. Marga Taylor) Lehrende/r: hauptamtlich Lehrende ( X ), Lehrbeauftragte ( X )

13 Sonstige Informationen: Basislektüre: Emmerson, P. (2002). Business Grammar Builder, Oxford: Macmillan Mascull, B. (2002). Business Vocabulary in Use, Cambridge: Cambridge University Press Gillett, A., Hammond, A. and Martala, M. (2009), Inside Track to Successful Academic Writing. Harlow: Pearson Education

Business Administration I Pflichtmodul ( BBA ) Wahlpflichtmodul ( ) Wahlmodul ( )

Kennnummer: 2

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: Major objective of this class is to provide the students with a fundamental understanding of the basic targets, functions and instruments of business and of the most important stakeholders which are influencing the environment in which business prospers.

5 Inhalte / Content I. Basics und Methods of Management and Business Administration

a) What is Management? b) Basic Methods of Management Science: Modelling

A. Types of Models B. Elements

1. Target System 2. Restrictions 3. Variables, Stationary Values und Parameters

c) Rational Choice in a Cooperation A. Principle of Rationality and the “Economic Principle” B. Real Target Systems and their Elements C. Problems of the Target “Profit Maximization” D. Profit / Return on Investment / Efficiency / Productivity

d) Basic Terms of Business Administration A. Point of Time-Related Values (Assets) B. Period-Related Current-Values

e) The Production Factors (Overview) II. Functions and Institutions of Management

a) Management Functions (Overview) b) Strategic Management c) The Decision-Takers

A. Owners and Managers B. Employees

d) Start of the Management-Process: Setting Targets e) Instruments of Leading f) Principles of Leading g) Planning

A. Tasks and Structure of Planning B. Strategic Planning

1. Strategic Business Fields 2. Instruments for the Valuation of Strategic Business Fields

C. Operational Planning

h) Deciding A. The Concept of Decision B. The Valuation of possible Results C. Decision Rules

1. Decisions under Certainty 2. Decisions under Risk 3. Decisions under Uncertainty

i) Organisation A. Task of Organisation

B. The Organisational Structure 1. Task Analysis 2. Task Synthesis 3. Organisational Structures

(1) Line System (2) Functional System (3) Staff-Line System (4) Special Line Systems (5) Divisional Systems (6) Matrix Systems

C. Processual Organisation j) Controlling

A. Terms and Tasks B. Internal Control C. Internal Revision External Audits

III. Stakeholder and the Business Environment

6 Verwendbarkeit des Moduls: Studiengang: ET ( ), EPM ( ), BBA ( X ), SEEM ( ), IMIS ( )

7 Teilnahmevoraussetzungen: Zulassung zum Studium

8 Prüfungsformen: Klausurarbeit (X ), mündliche Prüfung ( ), Hausarbeit ( X ), Kombinationsprüfung ( X ), Projektarbeit ( X )


10 Stellenwert der Note in der Endnote: Gemäß § 26 Abs. 1 der Bachelor Prüfungsordnung


12 Modulbeauftragte/r (Prof. Dr. Henrik Janzen) Lehrende/r: hauptamtlich Lehrende/r (X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen: Basislektüre: Ebert, Ronald J; Griffin, Ricky W.: Business Essentials 8 Ed. Prentice Hall (2011)

Business Mathematics I Pflichtmodul ( BBA ) Wahlpflichtmodul ( ) Wahlmodul ( )

Kennnummer: 3

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: The subject covers the key mathematical topics associated with using mathematics in business, such as algebra, mathematics of finance (simple and compound interest, annuities and loans) and places an emphasis on the application of these topics to business situations. As well as giving the students competence in these topics, the course focuses on how to develop simple mathematical models and interpret the results of mathematics back into business terms.

5 Inhalte / Content: Linear Functions and Systems of Linear Equations Lines; Linear Functions; Systems of Linear Equations; Applications Nonlinear Functions and Equations Quadratic Functions and Equations; Application: Cost, Revenue, Profit, and Demand in a Linear Demand Model; Inverse Functions; Exponential Functions; Logarithmic Functions; Properties of Logarithms; Logarithmic and Exponential Equations Differentiation Limits; The Derivative; Rules for Differentiation; The Derivative as a Rate of Change; Product and Quotient Rule; Chain Rule and Power Rule; Application: Income, Consumption, and Savings Additional Differentiation Topics Derivatives of Logarithmic Functions; Derivatives of Exponential Functions; Application: Easticity of Demand; Logarithmic Differentiation; Newton’s Method; Higher Order Derivatives Curve Sketching Relative Extrema; Absolute Extrema on a Closed Interval; Concavity; The Second Derivative Test Mathematics of Finance Compound Interest; Present Value; Annuities; Amortization of Loans; Bonds



8 Prüfungsformen: Klausurarbeit ( X ), mündliche Prüfung ( ), Hausarbeit ( ), Kombinationsprüfung ( ), Projektarbeit ( )




12 Modulbeauftragte/r (Prof. Dr. Werner Krybus) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Basislektüre: Haeussler, Ernest; Paul, Richard; Wood R.J.: Introductory Mathematical Analysis for Business, Economics and Life and Social Sciences, 11. Ed., Prentice Hall (2004)

Financial Accounting

Pflichtmodul ( BBA ) Wahlpflichtmodul ( ) Wahlmodul ( )

Kennnummer: 4

Workload 180 h

Kreditpunkte 6CP


Dauer 1 Semester


Selbststudium 120 h



4 Qualifikationsziele / Objectives: Allowing the student to gain a thorough basic understanding of accounting. To enable students to understand how any given business event affects the financial statements. Presenting a balance between teaching the theory of accounting and showing practical applications of the theories.

5 Inhalte / Content: • Introduction to Financial Statements:

Forms of Business Organization; Users and Uses of Financial Information; Business Activities, Elements of the Financial Statement

• A Further Look at Financial Statements: The Classified Balance Sheet; Using the Financial Statements; Financial Reporting Concepts

• The Accounting Information System: The Accounting Information System; Accounting Transactions; The Account, Steps in the Recording Process (Journal, Ledger, Chart of Accounts, Posting); The Recording Process Illustrated; The Trial Balance

• Accrual Accounting Concepts: Timing Issues; The Basics of Adjusting Entries; The Adjusted Trial Balance and Financial Statements; Closing the Books

• Merchandising Operations and the Multiple-Step Income Statement: Merchandising Operations; Recording Purchases of Merchandise; Recording Sales of Merchandise; Income Statement Presentation; Evaluating Profitability

• Reporting and Analyzing Inventory: Classifying Inventory; Determining Inventory Quantities; Inventory Costing; Analysis of Inventory; Inventory Cost Flow Methods in Perpetual Inventory Systems (FIFO/LIFO/Average)

• Reporting and Analyzing Receivables: Types of Receivables; Accounts Receivable; Notes Receivable; Financial Statement Presentation of Receivables; Managing Receivables

Reporting and Analyzing Long-Lived Assets: Plant Assets (Determining the Cost of Plant Assets; Accounting; Analyzing); Intangible Assets (Accounting; Types; Financial Statement Presentation)

Reporting and Analyzing Liabilities: Current Liabilities; Bonds: Long-Term Liabilities; Accounting for Bond Issues and Retirements; Financial Statement Presentation and Analysis

Reporting and Analyzing Stockholders’ Equity: The Corporate Form of Organization; Stock Issue Considerations; Accounting for Treasury Stock; Preferred Stock; Dividends; Retained Earnings; Financial Statement Presentation of Stockholders’ Equity; Measuring Coporate Performance

Financial Statement Analysis: Sustainable Income; Comparative Analysis; Ratio Analysis

Each lecture will be followed by a case study seminar, in which exercises will be practiced to apply the learnt contents of the lecture. For many exercises, MS Excel will be used.







12 Modulbeauftragte/r (Prof. Dr. Valerie Wulfhorst) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen: Basislektüre: Kimmel, P.; Weygandt, J.; Kieso, D.: Financial Accounting, 5th ed., Wiley (2010).

IT – Introduction


Kennnummer: 5

Workload 180 h

Kreditpunkte 6 CP


Dauer 1 Semester


Selbststudium 120 h

2 Lehrformen (in SWS): Vorlesung (2), Seminar (2), Praktikum (0)

3 Gruppengröße: Vorlesung (90), Seminar (30), Übung (30), Praktikum (15)

4 Qualifikatiosziele / Objectives: • To understand major information technology concepts: Hardware, Software, Networks • To understand IT-related social, ethical and political issues • To be aware of IT security issues and safeguards

5 Inhalte / Content: • Introduction to Information Technology Terminology; Categories of Computers; How

Computers work (key concepts); Directions of Computer and Communications Development

• Hardware: CPU & Storage: Data Representation; Motherboard and Microprocessor; Main Memory; Secondary Storage

• System Software & Application Software: Common Features of Operating Systems; Device Drivers; Utility Programs; Types of Application Software

• Networking and the Internet: Client/Server & Peer-to-Peer Architecture; Network Protocols; Internetworking; World Wide Web; Network Topologies, Wired and Wireless Communication Media; Analog & Digital

• Systems Development Lifecycle (SDLC), Programming & Languages, HTML • Challenges of the Digital Age: Security Issues and Safeguards; Social, Ethical and

Political Issues 6 Verwendbarkeit des Moduls:



Klausurarbeit ( X ), mündliche Prüfung ( ), Hausarbeit ( ), Kombinationsprüfung ( ), Projektarbeit ( )




12 Modulbeauftragte/r (Prof. Dr. Peter Weber) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen: Basislektüre: Williams & Sawyer: Using Information Technology 11th International Ed. McGraw-Hill (2015)

Management Information Systems


Kennnummer: 6

Workload 180 h

Kreditpunkte 6 CP

Studiensemester 1.+ 2. Semester

Dauer 2 Semester

1 Lehrveranstaltungen a) Management Information Systems a b) Management Information Systems b

Kontaktzeit 4 SWS/60 h

Selbststudium 120 h



4 Qualifikationsziele / Objectives: • To evaluate the role of information systems in today’s competitive business environment • To assess the impact of the Internet and Internet technology on business and

government • To define information systems from both a technical and business perspective and

distinguish between computer literacy and information systems literacy • To identify the major management challenges to building and using information systems • To increase ethical awareness

5 Inhalte / Content: Zu a)

• Organisations, Management and the Networked Enterprise • Management and Organisational Support Systems for the Digital Firm • Building and Managing Information Systems in the Digital Firm • Ethics in the Information Society • Securing Information Systems and their Value in Business • Foundations of Database and Information Management • Managing Knowledge

Zu b) • Understanding the Business Value of Systems and Managing Change • Managing Knowledge: Knowledge Work and Artificial Intelligence • Enhancing Management Decision Making • Information Systems Security and Control • Ethical and Social Impact of Information • Managing International Information Systems



8 Prüfungsformen: Klausurarbeit ( X ), mündliche Prüfung ( ), Hausarbeit ( X ), Kombinationsprüfung ( X ), Projektarbeit ( X )





13 Sonstige Informationen: Basislektüre: zu a)+b) Lauden, Kenneth, C. & Lauden, Jane P.: Management Information Systems: Managing the Digital Firm, 14th Global Ed. Prentice Hall (2015)

Communication in Global Business


Kennnummer: 7

Workload 120 h

Kreditpunkte 4 CP


Dauer 1 Semester


Selbstudium 60 h



4 Qualifikationsziele / Objectives: Upon successful completion of the module, students will be able to:

• plan, prepare and write reports based on published authors’ ideas, claims and arguments (summarise for a particular purpose; create a thesis/hypothesis and support it in the report; structure paragraphs properly with topic sentences and supporting evidence; cite sources appropriately; write references correctly)

• read and listen critically • create polite but effective business letters and e-mail notes in an international context • plan, prepare and deliver simple presentations in acceptable English, using effective

communicative principles • chair and participate in business meetings (incl. negotiations) • entertain business partners • deal with problems in communication • master an increased range of English grammar, vocabulary and rhetoric (the language of

meetings) In addition, their reading and listening comprehension, writing and speaking proficiency and grammatical accuracy will have improved and their vocabulary expanded.

5 Inhalte / Content: • Topics: Procurement, sourcing, suppliers, globalisation, international trade, letters of

enquiry, offers, purchase orders, complaints and adjustments • Selected topics in grammar, pronunciation and punctuation • Communication Skills: Presenting, managing meetings, business letters, negotiating • Methods: Group and pair work, role-play, written practice, native audio and video

samples • Vocabulary: Word fields relevant to the topics, the language of meetings (opening,

inviting people to speak, agreement and disagreement, taking and keeping the floor, closing)







12 Modulbeauftragte/r (M.A. Marga Taylor) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Basislektüre: Taylor, K. (2008). Fifty ways to improve your telephoning and teleconferencing skills, London: Summertown Publishing MacKenzie, I. (2002). Financial English, Boston, MA: Thomson

Business Administration II


Kennnummer: 8

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: Based on the module „Business Administration I“, the students will firstly get to know the system of production factors, especially staff and assets. Secondly the constitutional decisions are discussed with their general alternatives, decision taking instruments and decision strategies to provide basic knowledge for founding and developing a business. This will be trained with business case studies.

5 Inhalte / Content: I. Production Factors: Overview and Repetition II. Staff-Related Management Tasks

a) Staff Search b) Optimisation of Working Conditions

A. Work Time Models B. Spreading of Work Time C. Workplace Development D. Corporate Climate

c) Design of Wages A. Valuation of Work B. Types of Wages

1. Time-Related Wages 2. Work-Related Wages (Piece-Wages) 3. Bonus Payment Systems

C. Voluntary Social Benefits D. Profit Participation

III. Asset Related Management Tasks a) Depreciation Capacity Material-Efficiency

IV. Case-Studies 6 Verwendbarkeit des Moduls:







12 Modulbeauftragte/r (Prof. Dr. Henrik Janzen) Lehrende/r: hauptamtlich Lehrende/r (X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen: Basislektüre: Ebert, Ronald J.; Griffin, Ricky W.: Business Essentials 8. Ed.,Prentice Hall (2011)

Business Mathematics II

Pflichtmodul ( BBA ) Wahlpflichtmodul ( ) Wahlmodul ( ) Kennnummer: 9

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: Based on module„Business Mathematics I“, the students should get to know about more advanced mathematical applications in business.

5 Inhalte / Content: Integration Differentials; The Indefinite Integral; Integration with Initial Conditions; More Integration Formulas; The Definite Integral; Area between Curves Methods and Application of Integration Basic Techniques; Integration by Parts; Integration by Partial Fractions; Integration by Tables; Application of Integration; Average Value of a Function; Improper Integrals Multivariable Calculus Functions of two Varibales; Partial Derivatives; Application of Partial Derivatives; Higher-Order Partial Derivatives; Critical Points of Functions of Two Variables; Minima and Maxima of Functions of Two Variables; Extrema of Functions Subject to Certain Constraints Matrix Algebra Matrices; Matrix Addition and Scalar Multiplication; Matrix Multiplication; Determinants; Inverses; Leontief’s Input-Output Analysis







12 Modulbeauftragte/r (Prof. Dr. Werner Krybus Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Basislektüre: Haeussler, Ernest; Paul, Richard; Wood, R.J.: Introductory Mathematical Analysis for Business, Economics and Life and Social Sciences 11 Ed., Prentice Hall (2004)

Cost Accounting


Kennnummer: 10

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: The objective of the course is to familiarize the students with the basic cost / benefit accounting concepts and their applications in managerial decision making and to enable them to plan, control and decide on the basis of costs and benefits in business, especially in industry.

5 Inhalte / Content: Part I: Management and Cost Accounting Fundamentals: • The Accountant’s Role in the Organisation • An Introduction to Cost / Benefit Terms and Purposes • Job-Costing Systems • Process-Costing Systems (incl. Weighted Average Method, FIFO, and LIFO Method of

Process Costing) • Cost Allocation (incl. budgeted/actual allocation, direct/step-down/reciprocal methods of

allocation etc.) • Cost Allocation: Joint-cost Situations (incl. joint/by-products and alternative methods of

allocating joint costs and by-products) Part II: Accounting Information for Decision Making: • Cost-Volume-Profit Relationships (incl. relationship between operating profit and net

profit, Break Even Analysis) • Determining How Costs Behave • Relevant Information for Decision Making (incl. relevant/irrelevant costs/revenues,

quantitative/qualitative factors, opportunity cost concepts, multiple product choice with capacity constraints)

• Activity-based Costing (incl. traditional costing vs. ABC, cost products using ABC, use ABC for management decisions)

• Pricing, Target Costing and Customer Profitability Analysis (incl. the pricing decision, short-run vs. long-run pricing decisions, determining the lower price limit with cost accounting, customer profitability)

• Capital Investment Decisions Each lecture will be followed by a case study seminar, in which exercises will be practiced to apply the learnt contents of the lecture. For many exercises, MS Excel will be used.








13 Sonstige Informationen: Basislektüre: Bhimani, A.; Horngren, C.; Datar, S.; Foster, G.: Management and Cost Accounting, 4th ed., Prentice Hall, (2008).

Economics


Kennnummer: 11

Workload 150 h

Kreditpunkte 5 CP

Studiensemester 2.+3. Semester

Dauer 2 Semester

1 Lehrveranstaltungen a) Macroeconomics (Economics a) b) Microeconomics (Economics b)

Kontaktzeit 4 SWS/60 h

Selbststudium 90 h



4 Qualifikationsziele / Objectives: To provide the students with basic knowledge of Micro- and Macroeconomics to enable them to understand the framework for the individual business decisions.

5 Inhalte / Content: Microeconomics:

• Introduction What is Economics?; Micro- & Macroeconomics; Positive - & Normative Economics

• Basic Principles: Divison of labour, opportunity costs, absolute and relative cost advantage

• Market vs. Hierarchy: transaction costs, organization of division of labour, trade • Demand and Supply, shocks • The homo oeconomicus • The demand curve: budget constraint, utility functions, optimal consumption • The supply curve: production function and isoquants • Household Choice

Preferences Income and Substitution Effects

• Firm Behaviour Firms and Capital Present Discounted Value

• Market Structure: monopoly, syndicate, perfect competition Macroeconomics:

• Introduction: Macroeconomic targets: Stable Growth, stable price level, full employment, foreign trade equilibrium

• Macroeconomic accounting: aggregate demand and supply, determination of GDP, Macroeconomic financing statistics, balance of payments

• Market equilibrium and labour market: Long term and short term aggregate supply, simple labour market model, savings function and consumption function, analysis of market equilibrium, unemployment, cyclical movements, Say´s law, Keynes stable equilibrium with unemployment

• Public Stabilization task: self-healing power of the market and its borders, public expenditure for full employment, tax policies, anticyclical behaviour, automatic stabilizators

• The central bank and the role of money: interest rates as important determinant of demand, monetary policy, classical and Keynesian view

• Interaction of fiscal and monetary policy




9 Voraussetzungen für die Vergabe von Kreditpunkten:

Erfüllung sämtlicher unter 8 aufgeführter Prüfungsformen 10 Stellenwert der Note in der Endnote:

Gemäß § 26 Abs. 1 der Bachelor Prüfungsordnung 11 Häufigkeit des Angebots:

Jahresweise (im WiSe Macroeconomics, im SoSe Macroeconomics) 12 Modulbeauftragte/r (Prof. Dr. Dina Dreisbach)

Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( ) 13 Sonstige Informationen:

Lektüre: Bofinger, P. (2013): Grundzüge der Volkswirtschaftslehre“, 2nd edition, Pearson. Mankiw, G. (2012): Principles of Economics, 6th edition, Cengage.

Databases


Kennnummer: 12

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h

2 Lehrformen (in SWS): Vorlesung (2) Seminar (2), Übung (0), Praktikum (0)

3 Gruppengröße: Vorlesung (90), Seminar (30), Übung (30), Praktikum (15)

4 Qualifikationsziele / Objectives: • To understand the relevance and characteristics of databases and to know major

components of the database environment • To be able to do conceptual and logical data modelling • To understand the concept of normalization • To know basic SQL commands as the standard database query language

5 Inhalte / Content: • Context of Database Management: Database Environment; Database Development • Database Analysis: Business Rules and the (Enhanced) E-R Model; • Database Design: Logical Database Design and the Relational Model; • Physical Database Design and Performance • Database Implementation: SQL • Practical application of database development using Access • Data warehousing








13 Sonstige Informationen: Basislektüre: Hoffer, Jeffrey A.; Venkataraman, Ramesh; Topi, Heikki: Modern Database Management 11th International Ed., Prentice Hall (2013).

Competence in Business Activities


Kennnummer: 13

Workload 120 h

Kreditpunkte 4 CP


Dauer 1 Semester


Selbstudium 60 h



4 Qualifikationsziele / Objectives: Upon successful completion of this module, students will be able to:

• work in intercultural teams • use persuasive language • give a structured free talk on an interesting topic or with an interesting spin on a known

topic • detect, understand, analyse and present new words in the English language • present English grammar issues pedagogically (train colleagues) • organise and facilitate a class session, coordinating colleagues’ contributions • critique their own performance objectively.


5 Inhalte / Content: • Topics: The language of international organisations and of PR, vision and mission

statement, a fictitious business plan, logo, stationery and adverts, the language of persuasion, dynamics of intercultural team work, principles of word formation

• Selected topics in grammar, vocabulary, pronunciation and punctuation • Communication Skills: press release and press conference, professional-looking

portfolio representing the organisation • Methods: Group and pair work, written practice, native audio and video samples







12 Modulbeauftragte (M.A. Marga Taylor) Lehrende/r: hauptamtlich Lehrende ( X ), Lehrbeauftragte ( )

13 Sonstige Informationen: Basislektüre: Dignen, B. and Chamberlain, J. (2009). Fifty ways to improve your intercultural skills, London: Summertown Publishing MacKenzie, I. (2008) Management and Marketing, Boston, MA: Thomson Farall, C. and Lindsley, M. (2008). Professional English in Use -- Marketing, Cambridge: Cambridge University Press

Corporate Finance I


Kennnummer: 14

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectivs: • To provide basic concepts in finance and to understand the financial environment • To train students to solve financial problems in practical cases

5 Inhalte / Content: Part I: Introduction • Goals and Governance of the Firm:

Investment and Financing Decisions; What is a Corporation?; Who is the Financial Manager?; Goals of the Corporation

• Shareholder Value Management: Introduction to Value-based Management; Value-based Performance Measures (EVA, ROCE); Influencing Value-Based Performance

• Financial Markets and Institutions: The Importance of Financial Markets and Institutions; The Flow of Savings to Corporations; Functions of Financial Markets and Intermediaries; Value Maximization and the Cost of Capital

• Accounting and Finance: The Balance Sheet; The Income Statement; The Statement of Cahs Flows; Accounting Practice and malpractice; Taxes

• Measuring Corporate Performance: Value and Value Added; Measuring Profitability; Measuring Efficiency; Analyzing the Return on Assets: The Du Pont System; Measuring Leverage; Measuring Liquidity; Calculating Sustainable Growth; Interpreting Financial Ratios; The Role of Financial Ratios and Transparency

Part II: Value • The Time Value of Money:

Future Values and Compound Interest; Present Values; Multiple Cash Flows; Level Cash Flows: Perpetuities and Annuities; Effective Annual Interest Rates; Inflation and the Time Value of Money

• Valuing Bonds: The Bond Market; Interest Rates and Bond Prices; Current Yield and Yield to Maturity; Bond Rates of Return; The Yield Curve; Corporate Bonds and the Risk of Default

• Valuing Stocks: Stocks and the Stock Market; Market Values, Book Values, and Liquidation Values; Valuing Common Stocks; Simplifying the Dividend Discount Model; Growth Stocks and Income Stocks; There Are No Free Lunches on Wall Street; Market Anomalies and Behavioral Finance

• Introduction to Net Present Value: Risk and Present Value; Valuing Long-Lived Projects; Using the NPV Rule to Choose among Projects

Each lecture will be followed by a case study seminar, in which exercises will be practiced to apply the learnt contents of the lecture. For some exercises, MS Excel will be used. Various use of Media (Video).

Verwendbarkeit des Moduls: Studiengang: ET ( ), EPM ( ), BBA ( X ), SEEM ( ), IMIS ( )







13 Sonstige Informationen: Basislektüre: Brealey, Richard; Myers, Stewart & Marcus, Alan: Fundamentals of Corporate Finance, 6th ed., McGraw-Hill, (2009).

Management and Organisation


Kennnummer: 15

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: To introduce the students to the managerial function „organisation“. To provide knowledge of organisational theory, design and change within the framework of the global business environment.

5 Inhalte / Content: • Organisations and Organisational Effectiveness: What is an organisation? Some basic

definitions and biological metaphor; organisational theory, design and change • Stakeholders, Managers and Ethics: Inside and outside stakeholders; Top managers

and organisational authority; Creating an ethical organisation • Managing in a Changing Global Environment: The organisational environment;

Resource dependence theory • Dimensions of Organisation Structure: Complexity; Formalization; Centralization;

coordination • Basic Challenges of Organisational Design: Differentiation; Balancing differentiation

and integration; Balancing centralization and decentralization; Mechanic and organic organisational structure

• Designing Organisational Structure : Authority Control: Authority; Control; The principles of bureaucracy; Informal organisation; IT, empowerment and self-managed team

• Designing Organisational Structure: Specialization and Coordination: Functional structure; Divisional; Matrix; Network and boundary less organisation

• Creating and Managing Organisational Culture: What is organisational culture; Where it comes from?; Can it be managed?; Social responsibility

• Organisational Design and Strategy in a Changing Global Environment: Functional level strategy; Business level strategy; Corporate level strategy

• Organisational Design, Competencies and Technology: Technology and organisational effectiveness; Routine and complex tasks; Task interdependence; Advanced manufacturing technology

• Types and Forms of Organisational Change: Organisational change; Forces and resistance; Evolution and revolution; Managing change; Organisational development

• Organisational Transformations: The life cycle; Birth; Growth; Decline and death • Decision Making, Learning Knowledge Management and IT: Models of organisational

decision making; The nature of organisational learning; Factors affecting organisational learning; Improving decision making and learning

• Innovation, Intrapreneurship and Creativity: Innovation and technological change; Managing the innovation process; Innovation and IT






11 Häufigkeit des Angebots:

Jahresweise 12 Modulbeauftragte/r (Prof. Dr. Andreas Gerlach)

Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( X ) 13 Sonstige Informationen:

Basislektüre: Robbins, Stephen: Organisation Theory 4. Ed., Prentice Hall (2002)

Marketing I


Kennnummer: 16

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: • To provide a good understanding of the basic concepts of marketing management. • To apply the basic theories and principles of marketing within both the domestic and

international business environment. • To improve analytical and problem solving skills, through addressing marketing issues.

5 Inhalte / Content: Part I: Marketing – Definition and Goals • Setting the Scene for Marketing:

Markets as Focal Points of Marketing; Development and Scope of the Marketing Concept; Definition and Goals

Part II: Marketing Strategy • The Key Aspects of Marketing Strategy:

An Initial Overview of the Marketing Strategy Concepts; The “Classics” of Strategic Success Factor Research (PIMS, Experience Curve Model, Life Cycle Model); The Marketing Strategy Development Process

• Analysis of the Initial Strategeic Situation: Issues and Key Methods; Analysis of the Global Company Environment (Early Warning/Intelligence Systems, Forecasting Methods, Scenario Technique, PEST Analysis); Analysis of the Relevant Market (Five Forces Model, Strategic Groups, Segmentation of Customers); Analysis of the Company Situation (Value Chain Analysis, Benchmarking, SWOT Analysis)

Formulation, Evaluation and Selection of Marketing Strategies: Central Questions for the Formulation of Marketing Strategies; Supporting Concepts for the Formulation of Marketing Strategies (Strategic Gameboard, Portfolio Techniques/ Market Growth- Market Share Portfolio, Life Cycle Portfolio); Evaluating Marketing Strategy

Part III: The Marketing Mix Product Decisions:

Areas of Product Decisions; Defining the Product; Innovation Management; Management of Established Products (Differentiation, Variation, Diversification); Brand Management

Pricing Decisions: Key Aspects of Determining Prices in a Complex Setting; Determining the Upper Price Ceiling (Theoretic Foundations in Microeconomics, Empirical Determination of the Customer Willingness-to-Pay, Behavioral Aspects of Pricing); Development of Prices (Skimming/Penetration); Communicating the Price (Differentiation etc.)

Sales Decisions: Basic Terms, Concepts and Overview; The Design and Structure of the Sales System (Indirect vs. Direct Sales; Sales Entities); The Design and Structure of Relationships with Sales Partners and Key Accounts (Conflict Management; Fields of Cooperation); The Design of Selling Activities; Sales Logistics

Communication Decisions: ‘Who Says What in Which Channel, to Whom and with What Effect?’; Understanding the Audience; Budgeting; making the Audience Receptive; Monitoring the Impact of Communication

• Customer Relationship Management: From Customer Satisfaction to Customer Loyalty; Creating the Customer Relationship; Retaining Customers: Customer Clubs, Customer Cards; Cross-selling; Dealing with Customer Complaints; Winning back Customers

Part IV: Marketing Ethics • Marketing Ethics:

Ethical and Unethical Behavior in Marketing Management; Between Black and White: Discussion of (Un)ethical Behavior; Developing Guidelines for Ethical Behavior, e.g. the Commitment of Marketing Researchers (AMA)

Each lecture will be followed by a case study seminar, in which case studies of real companies will be presented. Students ought to apply the learnt contents of the lecture to practice problems and practice their presentation skills. Examples: Magnum Ice Cream: A Unilever Success Story; Apple Reinvents the Phone with the iPhone, Gillette to Axe Beckham for a Team of Global Sports Icons








13 Sonstige Informationen: Basislektüre: Homburg; C.; Kuester, S.; Krohmer, H.: Marketing Management, McGraw-Hill, (2009).

Statistics


Kennnummer: 17

Workload 120 h

Kreditpunkte 4 CP


Dauer 1 Semester


Selbststudium 60 h



4 Qualifikationsziele / Objectives: Students should be enabled to perform a thorough statistical analysis on typical problems in business.

5 Inhalte / Content: Introduction Statistical Terminology Numerical Organization of Data Frequency Distributions; Measures of Central Tendency; Measures of Dispersion; The Arithmetic Mean and the Normal Distribution Sampling and Estimation Sampling Distribution of Means; Confidence-Interval Estimates of Population Parameters Statistical Decisions Statistical Hypotheses; Tests of Means; Tests Involving Sample Differences Small Sampling The t Distribution; Confidence-Interval Estimates of Population Means; Tests of Means; Tests Involving Sample Differences Proportions The Binomial Distribution; The Normal Approximation to the Binomial Distribution; Confidence- Interval Estimates of Population Proportions; Tests of Proportions; Tests Involving Differences of Proportions Chi-Square Procedures The Chi-Square Distribution; Variability: Confidence Intervals and Hypotheses Tests for Small Samples; The Chi-Square Test; The Chi-Square Test for Independence Correlation and Regression The Correlation Coefficient; Least-Squares Regression Lines; Sampling Theory of Regression







12 Modulbeauftragte/r (Prof. Dr. Werner Krybus) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Basislektüre: Spiegel, M.R., Stephens, L.J.: Schaum’s Outline Statistics 3. Ed., McGraw-Hill (1999) Lind, D.A.; Marchal, W.G.; Wathen, S.A.: Statistical Techniques in Business & Economics 12. Ed., McGraw Hill/Irwin (2005)

Enterprise Planning/e-Business I


Kennnummer: 18

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h

2 Lehrformen (in SWS): Vorlesung (2), Seminar (2), Übung (0), Praktikum (0)

3 Gruppengröße: Vorlesung (90) Seminar (30), Übung (30), Praktikum (15)

4 Qualifikationsziele / Objectives: • To analyze the relationship between organisations, information systems, and business

processes • To understand information systems requirements for the major business functions: sales

and marketing, manufacturing, finance and accounting, and human resources • To understand the steps of systematic production planning • To understand the development, characteristics and impact of enterprise resource

planning systems (ERP-Systems) • To know business process modelling and event-driven process chains (EPC) as a major

process modelling technique • To assess the role of Information Systems with regard to Supply Chain Management • To be aware of the current ERP market situation

5 Inhalte / Content: • Business Functions, Business Processes and Business Process Integration • Development of ERP-Systems • Major Functional Areas of Operation (and their Handling in ERP-Systems) • Production Planning • Event-driven Process Chains (EPC) • Introduction to SCM, CRM and associated concepts such as the bullwhip effect • The ERP market • Introduction to the SAP landscape and ERP simulation tool








13 Sonstige Informationen: Basislektüre: Monk, Ellen; Wagner, Bret: Concepts in Enterprise Resource Planning 4th Ed. Cengage Learning (2013)

English for Academic Purposes


Kennnummer: 19

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbstudium 90 h




• present their opinions objectively, intelligibly and convincingly • competently use expressions of liking and disliking, agreement and

disagreement • distinguish between various writing styles and genres in English • critique presentations • present (other authors’) research papers in a talk and in a written handout • use academic English


5 Inhalte / Content: • Topics: information – learning – knowledge – theory – research – writing – debating,

differences between written and spoken language, the language of persuasion and language learning, issues of English in various contexts, structure and language of research papers

• Selected topics in grammar, vocabulary, pronunciation and punctuation • Communication Skills: write informative summaries of research papers, present

opinions, know and use academic English discourse • Methods: Group and pair work, reading, speaking and writing practice, native audio and

video samples 6 Verwendbarkeit des Moduls:



Klausurarbeit ( X ), mündliche Prüfung ( ), Hausarbeit (X ), Kombinationsprüfung ( X ), Projektarbeit ( X )




12 Modulbeauftragte/r (M.A. Marga Taylor) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen Basislektüre: McCarthy, M. and O’Dell, F. (2008). Academic Vocabulary in Use, Cambridge: Cambridge University Press Morley, J. and Pople, I. (2004), Words for Ideas. Newbury: Express Publishing

Business Law


Kennnummer: 20

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: To provide the students with basic knowledge about the principles and contents of law.

5 Inhalte / Content: • General introduction: The Role of Law in Business • Basic Principles of Law: Sources of law, formation and purpose of law, public, private

and criminal law • Basics of Private Law: capacity to enter into legal transactions (legal capacity),

liability, movable and immovable things, ownership • Business Law: Contract law, International Sales of Goods, Export Trade, Product

Liability, Commercial agency law, Banking and Security, Anti-Monopoly and Competition Law, Investment Law

• Internet Law: E-Commerce: Intellectual Property and Information’s Technology • Basics of Public Law







12 Modulbeauftragte/r (Prof. Dr. Henrik Janzen) Lehrende/r: hauptamtlich Lehrende/r ( ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Basislektüre: CheSEEMan: Business Law 6. Ed Prentice Hall (2006)

Marketing II

Pflichtmodul ( BBA) Wahlpflichtmodul ( ) Wahlmodul ( )

Kennnummer: 21

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: Based on the concepts taught in the module „Marketing I“: • To enlarge the perspective of Business-to-Consumer Marketing to Business Markets,

especially with respect to the international environment of industrial organizations. • To prepare students of applied informatics for possible future workplaces in business-to-

business companies. • To improve analytical and problem solving skills, through addressing marketing issues in the

lecture as well as in practical applications in case studies. • To support cooperations and contacts of students with companies. • To provide interdisciplinary tools applied in Marketing, Finance, and Management.

5 Inhalte / Content: Business-to-Business (B2B) Marketing encompasses those management activities that enable a supplier firm to understand, create, and deliver value to other businesses, governments, and/or institutional customers. In the context of these business markets, value is “the worth in monetary terms of the economic, technical, service, and social benefits a customer firm receives in exchange for the price it pays for a market offering.”

Part I: Introduction and Overview Business Market Management: Guiding Principles: Value as the Cornerstone of

Business Market Management; Managing Business Market Processes; Doing Business Across Borders; Working Relationships and Business Networks

Part II: Understanding Value Market Sensing: Generating and Using Knowledge About the Market: Defining the

Market; Monitoring Competition; Assessing Customer Value; Gaining Customer Feedback (Customer Satisfaction Measurement/Customer Value Analysis)

Understanding Firms as Customers: Understanding Purchasing Orientation; Understanding How Purchasing Works with Other Functions and Firms (Organizational Buying Behavior); Understanding the Purchase Decision Process

Crafting Market Strategy: Business Strategy as the Context for Market Strategy (Resource-based View, Value-based Strategies etc.); Planning Market Strategy in Business Markets

Part III: Creating Value Managing Market Offerings: Some Conventional Thinking About Market Offerings;

Constructing Flexible Market Offerings; Value-baed Pricing; Manging Market Offerings Across Borders (International Market Development etc.)

New Offering Realization: Realization Strategy; Realization Process Models; Market- oriented Realization

Business Channel Management: Designing Superior Value-Adding marketing Channels; Creating Value Through Direct Channels; Strengthening Reseller Performance

Part IV: Delivering Value Gaining New Business: Differentiating Potential Business (Single Transactions vs.

Long-term Customer Relationships); Prospecting for New Business Relationships; Assessing Fit; Organizing the Selling Effort; Gaining the Initial Transaction; Initial Order Fulfilment

Sustaining Reseller Partnerships: Aligning Mutual Self-Interests and Complementary Resources; Strengthening Partner ships in a Stable Market place; Responding Adaptively to Incremental Marketplace Changes; Transforming Channels in the Face of Disruptive Forces

Managing Customers: Differentiating Transactional and Collaborative Customers;

Pursuing Growth and Continuity; Delivering Superior Value with Relationship-specific Offerings; Managing a Portfolio of Customers; Sustaining Customer Relationships Through Connected Relationships; Looking Ahead – A Final Thought on Managing Customers

Each lecture will be followed by a case study seminar, in which Harvard case studies of real companies will be presented. Students ought to apply the learnt contents of the lecture to practice problems and practice their presentation skills. Moreover, students develop their own case study (if possible, in cooperation with a company), which is presented at the end of the semester.








13 Sonstige Informationen: Basislektüre: Anderson, J.; Narus, J.; Narayandas, D.: Business Market Management, 3rd ed., Pearson, (2009).

Project Management I


Kennnummer: 22

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: To understand all basic skills, tools, techniques necessary for efficient project management

5 Inhalte / Content: • Introduction to Project Management: Introduction, The Definition of a project, Why

project management, The project life cycle, Modern Project Management • Strategic Management and Project Selection: • Alignment of projects with organization strategy: The strategic management process

- overview, The Need for an effective project portfolio management system, Creating Support for a central project portfolio management system, A project portfolio Management system

• The Project Manager: Project Management and the project manager, Special demands on the project manager, Selecting the project manager, Problems of cultural differences

• Project Organization: Introduction, The project as part of the functional organization, Organizing Projects within Virtual Organizations

• Organization - Structure and culture: Choosing an organizational form, , Special case - the Project Office, The Project Team, Human Factors and the Project Team, Organizational culture, Implications of organizational culture for organizing Projects, How culture is created and communicated in organizations

• Project Planning: Introduction, Initial project coordination, Establishing project priorities, systems integration, Sorting out the project, The work breakdown structure and linear responsibility charts, interface coordination through integration management

• Conflict and negotiation The nature of negotiation, Partnering, chartering and Change, Conflict and the project life cycle, Some Requirements and principles of negotiation

• Managing Risk: Risk Management process, Risk identification, Risk assessment, Risk response development, Contingency planning, Contingency Funding, Risk response control, Change control management







12 Modulbeauftragte/r (Prof. Dr. Arno Soennecken) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen: Basislektüre: Meredith, Jack R.; Mantel, Samuel J.: Project Management – A Managerial Approach, 5. Ed. Wiley (2003); Kathy Schwalbe: Information Technology – Project Management 4. Ed., Robert K. Wysocki: Effective Project Management, 3. Ed.

Enterprise Planning/e-Business II


Kennnummer: 23

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: • To know the SAP ERP system and how it handles major business processes

5 Inhalte / Content: • Introduction to SAP AG and SAP ERP • Set of Case Studies from the SAP University Alliance Program








13 Sonstige Informationen: Access to the SAP environment will be provided in the PC rooms.

Programming


Kennnummer: 24

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: • To know basic Java as an exemplary up-to-date programming language

5 Inhalte / Content: • Introduction to Programming • Elementary Java Programming • Variables • Use of Methods • Decisions • Loops • Classes and Objects







12 Modulbeauftragte/r (Prof. Dr. Peter Weber) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Basislektüre: Farrell, Joyce: Java Programming, 8th Ed., Course Technology (2016).

Advanced English Language and Academic Competence


Kennnummer: 25

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbstudium 90 h




• argue and debate successfully, using appropriate rhetorical and stylistic means for presenting arguments

• edit and rewrite short papers • distinguish between honest argumentation and manipulation • know of the importance of storytelling, visual perception, and imagination for persuasion • facilitate and participate in debates, including composing and assessing arguments and

using appropriate expressions In addition, their reading and listening comprehension, writing and speaking proficiency and grammatical accuracy will have improved and their vocabulary expanded.

5 Inhalte / Content: • Topics: Advanced argumentation and rhetoric, euphemism/dysphemism, collocation,

metaphor, idioms, persuasion, storytelling, evoking the imagination, visual perception, the language of citation

• Selected topics in grammar, vocabulary, pronunciation and punctuation • Skills: Organising and structuring an argumentative text, editing and rewriting,

presenting a paper effectively and in context, evaluating oral arguments, leading a debate

• Methods: Lecture, reading, writing and editing practice, oral argument presentation, class evaluation







12 Modulbeauftragte/r (M.A. Marga Taylor) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen: Basislektüre: Woolard, G. (2004). Key Words for Fluency, Upper Intermediate, London: Thomson O’Dell, F. and McCarthy, M. (2008) English Collocations in Use, Advanced, Cambridge: Cambridge University Press Luecke, R. (2005), Power, Influence, and Persuasion. Boston, MA: Harvard Business School Press

Controlling & Auditing


Kennnummer: 26

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: To provide students with the basic theoretical and practical knowledge in controlling and auditing. In the controlling part a focus on operational controlling is layed including the preparation of a master budget. Both parts discuss international aspects as well as recent trends and requirements in the professions.

5 Inhalte / Content: Controlling

• History of Controlling • Controlling vs. Managerial Accounting • Management Accounting vs. Financial Accounting • The accountant‘s role and position in the organisation • Designing an accounting system • Strategic and operational controlling • Controlling and related areas • Trends in managerial accounting Strategic planning and controlling Operational Controlling • The master budget • Performance indicators and systems of indicators • Methods of cost reduction • Flexible budgets and variance analysis • Advanced Budgeting Aspects of international controlling Ethical conduct for professional accountants

Auditing International Auditing overview History of Auditing

• The auditor and the Importance of auditing • International accounting and auditing standards • The audit: definition and types of audits • The audit process model • International audit firms • Audit regulations • Assurance services • Audit supply and demand • Main audit concepts and planning the audit






11 Häufigkeit des Angebots:

Jahresweise 12 Modulbeauftragte/r (Prof. Dr. Dina Dreisbach)

Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( ) 13 Sonstige Informationen:

Basislektüre: Horngren, C. et al. (2014): Introduction to Management Accounting, 16th edition, Pearson. Hayes, R. et al. (2014): Principles of Auditing - an introduction to international standards on auditing, 3rd edition, Pearson

International Management


Kennnummer: 27

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: Against the background of rapid globalization, the goal of this class is to explain how and why globalization is occurring and to explore globalization's impact on the business firm and its management. Based on this development and a founded understanding of the differences in culture, management strategies and implications are derived.

5 Inhalte / Content: Part I: Introduction • Globalization:

What is Globalization; Drivers of Globalization; MNEs; The Globalization Debate: Prosperity or Impoverishment

Part II: Country Differences • Differences in Culture:

What is Culture, Social Structure, Culture and the Workplace, Cultural Change, Implications for Managers, Cross-Cultural Literacy

• Presentations of Students’ Culture: Everybody presents his/her home country culture, expected business behavior, experienced cultural differences in front of the class

Part III: The Global Trade and Investment Environment • International Trade Theory:

An Overview of Trade Theory; Mercantilism; Absolute Advantage (Smith); Comparative Advantage (Ricardo); Hekscher Ohlin theory; The Product Life Cycle Theory; New Trade Theory; National Competitive Advantage: Porter’s Diamond; Implications for Managers

• Foreign Direct Investment: Introduction; FDI in the World Economy; Theories of FDI; Political Ideology and FDI; Benefits and Costs of FDI; Implications for Managers

Part IV: The Strategy of International Business • The Strategy of International Business:

The Strategy and the Firm; Global Expansion, Profitability, and Profit Growth; Cost Pressures and Pressures for Local Responsiveness; Choosing a Strategy; Evolution of Strategy

• The Organization of International Business: Organizational Architecture; Organizational Structure (Vertical Differentiation: Centralization and Decentralization; Horizontal Differentiation; Integrating Mechanisms); Control Systems and Incentives; Synthesis: Strategy and Architecture

Entry Strategy and Strategic Alliances: Basic Entry Decisions; Entry Modes; Selecting an Entry Mode; Greenfield Ventures or Acquisitions; Strategic Alliances

Part V: Selected International Business Operations International Marketing:

The Globalization of Markets and Brands; Market Segmentation; Product Attributes; Distribution Strategy; Communication Strategy; Pricing Strategy; New-Product Development

International Marketing: The Globalization of Markets and Brands; Market Segmentation; Product Attributes; Distribution Strategy; Communication Strategy; Pricing Strategy; New-Product Development

Financial Management in the International Business:

Investment Decisions; Financing Decisions; Global Money Management: The Efficiency Objective – The Tax Objective; Moving Money across Borders: Attaining Efficiencies and Reducing Taxes; Techniques for Global Money Management

Each lecture will be followed by a case study seminar, in which case studies of real companies will be presented. Students ought to apply the learnt contents of the lecture to practice problems and practice their presentation skills. Examples: IKEA – The Global Retailer; DMG Shanghai; Cemex’s Foreign Direct Investment; Delphi and GM. Moreover, students from various countries present their own culture and its influence on business life. Various uses of Media (Video).








13 Sonstige Informationen: Basislektüre: Hill, Charles: International Business - Competing in the Global Marketplace, 7th ed., McGraw-Hill (2009).

Advanced Competence in Academic Writing and Presenting


Kennnummer: 28

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbstudium 90 h




• identify, investigate and analyse a problem and possible solutions • formulate one or more useful research question(s) • specify the methods and the relationship between research question, theory, method

and findings • write a convincing and realistic research proposal • search systematically for relevant information and judge the credibility and reliability of

sources • evaluate possible solutions according to their quality, efficiency, cost effectiveness,

impact on the business, the environment and/or the community • write an extended outline of a research paper with a literature review • create a lexical topic field for their topic based on literature by experts in the field who

are also native speakers of English • plan, write and present a paper in good English • use appropriate linguistic means to increase the effectiveness of their communication in

writing and presenting In addition, their reading and listening comprehension, writing and speaking proficiency and grammatical accuracy will have improved and their vocabulary expanded.

5 Inhalte / Content: • Topics: Academic writing, presentation and defence/discussion, problem statement,

research question, hypothesis, theoretical framework, research proposal, literature review, paper outline, abstract, introduction, and conclusion, citation, dealing with data, illustrations, description, definition, comparison, evaluation, relevancy, coherence and cohesion, preparation for the Bachelor thesis

• Skills: Finding a relevant topic and informative title, writing an outline, writing preliminary and final drafts, editing for content, style and accuracy, using a publication style sheet correctly, creating a logical roadmap and effective visuals for the presentation, creating transitions, depth and emphasis, interpreting, evaluating and comparing data, use of voice and appropriate intonation, dealing with questions

• Methods: Lectures, reading, writing and editing practice, model answers, assessing model presentations, video samples

• Grammar: Revision of all necessary grammatical areas • Vocabulary: Word fields and collocations for relevant thesis topics, expressions for

describing cause and effect; describing graphs; comparing and evaluating, expressions for presentation opening, structuring, and closing







12 Modulbeauftragte/r (M.A. Marga Taylor) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte ( )

13 Sonstige Informationen Basislektüre: Derntl, M. (2009). Basics of Research Paper Writing and Publishing. Unpublished manuscript, Faculty of Computer Science, University of Vienna. Revision 2.1—September 20, 2009, http://www.pri.univie.ac.at/~derntl/papers/paperwriting.pdf Leedy, P.D. and Ormrod, J.E. (2010) Practical Research. Planning and Design. Ninth edition. Boston, MA: Pearson Education International Gdaniec, C. (2010). Template for Publications, unpublished, South Westphalia University of Applied Sciences, Soest

http://www.pri.univie.ac.at/%7Ederntl/papers/paperwriting.pdf

http://www.pri.univie.ac.at/%7Ederntl/papers/paperwriting.pdf

Logistics


Kennnummer: 29

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: To give the students a comprehensive insight into logistics and supply chain management. The students should get both theoretical and practical knowledge of the basic functions supply, production and distribution from the perspective of material and information flows.

5 Inhalte / Content: • Introduction: Terms logistics, material management, supply chain management • The Concept of Logistics: Service, cost, efficiency • Logistic Strategy • Logistic Modelling: How to solve logistic problems • Customer Service: Service levels; Optimum service level modelling • Order Processing and Information Systems: Targets, tasks; Instruments, control • Storage & Warehousing: Targets, tasks, instruments, control • Transport: Targets, tasks instruments, control • Handling: Targets, tasks; instruments, control • Logistic Networks: Location decisions; Network planning • Logistic Organisation • Logistic Audit and Control • Special Fields of Logistics: Supply; Production; Distribution; Maintenance; Disposal

and recycling • From Logistics to SCM







12 Modulbeauftragte/r (Prof. Dr. Henrik Janzen) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen: Basislektüre: Ballou, Ronald: Business Logistics / Supply Chain Management Pearson 2004

Operations Research


Kennnummer: 30

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: Upon completion of this course, the students: -should have a working knowledge of the application of scientific principles to business management, providing a quantitative basis for complex decisions; -understand how to formulate problems and construct and solve mathematical models using algortihms; -should be able to implement the discussed algorithms on a computer using C source codes.

5 Inhalte / Content: 1 Introduction 1.1 Introduction to Operations Research 1.2 Introductory Example: Binary Search 1.3 Introductory Example: The Traveling Salesman Problem

2 Algorithms 2.1 Flow Diagrams and C Programs 2.2 The Bubble Sort 2.3 The Quick Sort 2.4 Bin Packing 2.5 Binary Search

3 Graphs and Networks 3.1 Defining Terms 3.2 Prim’s Algorithm 3.3 The Traveling Salesman Problem 3.4 Dijkstra’s Algorithm 3.5 The Route Inspection Problem 3.6 Matchings

4 Digraphs 4.1 Flows in Networks 4.2 Critical Path Analysis 5 Introduction to Linear Programming 5.1 Linear Inequalities in Two Variables 5.2 Systems of Inequalities 5.3 Linear Programming: Two Variables 5.4 The Simplex Algorithm 5.5 Minimization Problems







12 Modulbeauftragte/r (Prof. Dr. Werner Krybus) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen: Basislektüre: Taha, Hamdy A.: Operations Research 7. Ed. Prentice Hall (2002) Sherran, P.: Revise AS Mathematics Letts (2005)

Business Plan Seminar


Kennnummer: 31

Workload 240 h

Kreditpunkte 8 CP


Dauer 1 Semester


Selbststudium 180 h



4 Qualifikationsziele / Objectives: • This course aims to train students on how to write a business plan applying their conceptual

knowledge. • The teaching is designed to develop the skills needed for preparing a business plan needed

for the founding of a company 5 Inhalte / Content:

• Introduction to Business Plans: Definition; Guidance for planning process • How to organize a complete - but brief- outline: Steps in organizing a business plan • Key components of a successful business plan: The company; The product; Market

analysis; Marketing strategy; Manufacturing/operation; Management plan; Financial plan • The conclusion: Activity projection • Case-Study: Preparing and defending a business plan

6 Verwendbarkeit des Moduls: Studiengang: ET ( X ), EPM ( X ), BBA ( X ), SEEM ( ), IMIS ( )


8 Prüfungsformen: Klausurarbeit ( ), mündliche Prüfung ( ), Hausarbeit ( ), Kombinationsprüfung ( ),Projektarbeit ( X )




12 Modulbeauftragte/r (Prof. Dr. Andreas Gerlach) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Basislektüre: Stutely, Richard: The Definitive Business Plan 2. Ed. Prentice Hall (2006)

ERP Lab Exercises


Kennnummer: 32

Workload 210 h

Kreditpunkte 7 CP


Dauer 1 Semester


Selbststudium 150 h



4 Qualifikationsziele / Objectives: • Learn universal and fundamental workflows of companies • Get to know Open Source ERP-Systems as an alternative to commercial systems • Learn to perform a consulting process for an ERP implementation • Being capable of configuring an ERP

5 Inhalte / Content: • Introduction of ERP5 as an Open Source ERP-System • Major Business Processes in ERP5 • Guidelines for the Consulting Process for an ERP Implementation • Spreadsheet-based Configuration Exercises








13 Sonstige Informationen: Students will be provided flexible access to an ERP training instance throughout the course.

Bachelor Project


Kennnummer: 33

Workload 450 h

Kreditpunkte 15 CP


Dauer 1 Semester


Selbststudium 450 h



4 Qualifikationsziele / Objectives: To allow each student to develop and demonstrate their ability for independent learning and their interest in advancing their knowledge through the pursuit of independent research and/or development work in an area related to business administration and/or business computing.

5 Inhalte / Content:

• Final Thesis - 12 credits

• Colloquium (Thesis Presentation) – 3 credits


7 Teilnahmevoraussetzungen: Gemäß § 22, Abs. 1 und § 24, Abs. 2 BPO

8 Prüfungsformen: Klausurarbeit ( ), mündliche Prüfung ( ), Hausarbeit ( ), Kombinationsprüfung ( ), Projektarbeit ( X )




12 Modulbeauftragte/r (Der Vorsitzende des Prüfungsausschusses) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen:

Consumer Behavior

Pflichtmodul ( ) Wahlpflichtmodul ( BBA ) Wahlmodul ( )

Kennnummer: E/BA1

Workload 150 h

Kreditpunkte 5 CP

Studiensemester ab 5. Semester

Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: This course seeks to expand and improve the students understanding of corporate communication and show how companies use communications to implement strategy.

5 Inhalte / Content: Part I: An Introduction to Consumer Behavior:

• Understanding Consumer Behavior: Defining Consumer Behavior; What Affects Consumer Behavior; Who Benefits from the Study of Consumer Behavior; Marketing Implications of Consumer Behavior.

• Developing Information about Consumer Behavior: Consumer Behavior Research Methods; Types of Consumer Researchers; Ethical Issues in Consumer Research.

Part II: The Psychological Core:

• Motivation, Ability, and Opportunity: Consumer Motivation and Its Effects; What Affects Motivation; Consumer Ability; Consumer Opportunity.

• Exposure, Attention, and Perception • Knowledge and Understanding: Knowledge Content, Knowledge Structure, Using

Knowledge to Understand. • Attitudes Based on High Effort: What Are Attitudes; Forming and Changing Attitudes;

The Cognitive Foundations of Attitudes; How Cognitively Based Attitudes Are Influenced; The Affective (Emotional) Foundations of Attitudes; How Affectively Based Attitudes Are Influenced; Attitude Toward the Ad; When Do Attitudes Predict Behavior.

• Attitudes Based on Low Effort: High-Effort Versus Low-Effort Routes to Persuasion; Unconscious Influences on Attitudes When Consumer Effort Is Low; How Cognitive Attitudes Are Influenced; Affective Bases of Attitudes When Consumer Effort is Low; How Affective Attitudes Are Influenced.

• Memory and Retrieval: What Is Memory; How Memory Is Enhanced; What is Retrieval; What Are the Types of Retrieval; How Retrieval Is Enhanced.

Part III: The Process of Making Decisions:

• Problem Recognition and Information Search: Problem Recognition; Internal Search: Searching for Information from Memory.

• Judgment and Decision Making Based on High Effort: High-Effort Judgment Processes; High-Effort Decisions and High-Effort Decision-Making Processes; Deciding What Brand to Choose: Thought-Based Decisions; Deciding What Brand to Choose: High-Effort Feeling-Based Decisions; Additional High-Effort Decisions; What Affects High-Effort Decisions.

• Judgment and Decision Making Based on Low Effort: Low-Effort Jdugment Processes; Low-Effort Decision-Making Processes; Learning Choice Tactics; Low-Effort Thought-Based Decision Making; Low-Effort Feeling-Based Decision Making.

• Post-Decision Processes: Post-Decision Dissonance and Regret; Learning from Consumer Experience; How Do Consumers Make Satisfaction or Dissatisfaction Judgments; Responses to Dissatisfaction; Is Customer Satisfaction Enough?; Disposition.

Part IV: The Consumer’s Culture

• Consumer Diversity: How Age Affects Consumer Behavior; How Gender and Sexual Orientation Affect Consumer Behavior; How Regional Influences Affect Consumer Behavior; How Ethnic Influences Affect Consumer Behavior; The Influence of Religion.

Each lecture will be followed by a case study seminar, in which case studies of real companies

will be presented. Students ought to apply the learnt contents of the lecture to practice problems and practice their presentation skills. Examples: Heinz Is Looking for Attention; Hyundai Accelerates New Image Marketing; Swatch Makes Time for Luxury. Moreover, students from various countries show how their culture influences consumer behavior in their country.







12 Modulbeauftragte/r (Prof. Dr. Valerie Wulfhorst) Lehrende/r: hauptamtlich Lehrende/r ( ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Basislektüre: Hoyer, W.D.; MacInnis, D.J.: Consumer Behavior, 5th ed., South-Western, 2008.

Corporate Finance II

Pflichtmodul ( ) Wahlpflichtmodul (BBA ) Wahlmodul ( )

Kennnummer: E/BA2

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: Based on the basic understanding of finance, communicated in module „Corporate Finance I“: • To understand advanced concepts in finance and financial environment • To introduce financial planning and management activities • To evaluate financial performance of real companies (development of a case study)

5 Inhalte / Content: Part I: Value • Net Present Value and Other Investment Criteria:

Net Present Value; Other Investment Criteria; More Examples of Mutually Exclusive Projects; Capital Rationing (soft/hard rationing)

• Using NPV for Pricing Decisions: The Example of Flextrusion

• Using Discounted Cash-Flow Analysis to Make Investment Decisions: Identifying Cash Flows; Calculating Cash Flow; An Example: Blooper Industries

• Project Analysis: How Firms Organize the Investment Process; Sensitivity and Scenario Analysis; Break- Even Analysis; Real Options and the Value of Flexibility

Part II: Risk • Introduction to Risk, Return, and the Opportunity Cost of Capital:

Rates of Return; A Century of Capital Market History; Measuring Risk; Risk and Diversification (Diversification; Asset vs. Portfolio Risk; Market Risk vs. Unique Risk); Risk Details (Some Risks Are Diversifiable; Market Risks Are Macro Risks; Risk Can Be Measured)

• Risk, Return, and Capital Budgeting: Measuring Market Risk (Beta); Risk and Return (CAPM); Capital Budgeting and Project Risk

• The Weighted Average Cost of Capital and Company Valuation: Geothermal’s Cost of Capital; ThyssenKrupp’s Cost of Capital; The Weithed-Average Cost of Capital; Measuring Capital Structure; Calculating Required Rates of Return; Calculating the WACC; Interpreting WACC

Part III: Payout Policy • Payout Policy:

How Corporations Pay Out Cash to Shareholders; Stock Repurchases; How Do Corporations Decide How Much to Pay Out?; Why Payout Policy Should Not Matter; Why Dividends May Increase Value in Reality; Why Dividends May Reduce Value in Reality

Each lecture will be followed by a case study seminar, in which exercises will be practiced to apply the learnt contents of the lecture. For most exercises, MS Excel will be used. Various Use of Media (Video). Moreover, students develop their own case study (if possible, in cooperation with a company), which is presented at the end of the semester. The objective is to apply the contents to a real, self-selected company and evaluate the financial performance of this company. Finally, students should practice their presentation skills.



8 Prüfungsformen:






13 Sonstige Informationen: Basislektüre: Brealey, Richard; Myers, Stewart & Marcus, Alan: Fundamentals of Corporate Finance, 6th ed., McGraw-Hill, (2009).

Innovation Management

Pflichtmodul ( ) Wahlpflichtmodul (BBA ) Wahlmodul ( )

Kennnummer: E/BA3

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: After having completed the course, students should: • Understand the traditional approach to industrial innovation and the tensions between

internal research and internal development. • Appreciate the role of the business model that successfully connects innovation to the

market. • Understand how companies can overcome barriers to change and where to look for new

ideas. • Have a good appreciation for the various systems, traditional and new, of managing

multiple innovations; many of the latter, such as incubators, spin-offs, and venture capital, are still in their formative stages.

5 Inhalte / Content: • Innovations: Definition and success factors; Kinds of innovation and examples; The

goal triangle; Status: Are we sufficiently innovative?; Why are innovations important?; Methods for targeted innovation identification; Information search

• Innovation Strategies: Timing strategies; Innovations and enterprise culture; Innovations by creation of chances and opportunities; Innovations by disorder; Innovations by 4 C; To find new creativity - the Procter & Gamble method; Studies: Why change projects fail; Signs of a positive change climate

• Property Rights: Basics of property rights registration; Patents; Utility models; Design patents; Protections of trademarks; Copyrights; The legal situation in Europe

• Management: What does management mean?; Management start; Management methods; Functions / persons involved

• From the idea to the project: The funnel model; Project basics; Kinds of projects • Project Management: Study “Bad marks for Project Managers”; Example: Program

Management of Alcoa Automotives







12 Modulbeauftragte/r (Prof. Dr. Andreas Gerlach) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen: Basislektüre: Tidd, J.; Bessant, J.; Pavitt, K.: Managing Innovation, 3. Ed., Wiley 2005. Higgins, J.: 101 Creative Problem Solving Techniques; 2nd ed., New Management Publ., 2006.

International Corporate Communication


Kennnummer: E/BA4

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Qualification Aims: This course seeks to expand and improve the students understanding of corporate communication and show how companies use communications to implement strategy.

5 Inhalte / Content: Part I: MarComs and Brand Positioning 1. Marcoms and the Brand 2. Effectiveness of Communications and Campaign Planning 3. Brand Positioning 4. Benefit Positioning

Part II: MarComs and Campaign Objectives: 5. Target Audience Selection 6. Campaign Communication Objectives

Part III: Advertising – Creative Strategy: 7. Creative Idea Generation and Selection 8. Brand Awareness and Brand Preference (GRID) Tactics 9. Advertising Design (Attention Tactics)

Part IV: Advertising – Media Strategy (Selection) 11. Media-Type Selection and the Reach Pattern 12. Effective Frequency and Strategic Rules for Implementation of the Media Plan

Part V: Budget and Tracking (Selection) 13. Setting the Campaign Budget 14. Campaign Tracking

Part VI: Other MarComs (Selection depending on Students’ Interest) 15. Sales Promotions 16. Corporate Image Advertising, Sponsorships, and PR 17. Personal Selling: Direct Selling and Telemarketing 18. Social Marketing Campaigns

• Case Studies and Training: The lecture is accompanied by a case study seminar in

which the students should apply the learnt contents to a real case study facing the problems discussed in the lecture. Moreover, the students have the option to write a project thesis in order to develop an advertising campaign or an image campaign for a social organization.








13 Sonstige Informationen: Basislektüre: Rossiter, J.R.; Bellman, S. (2005): Marketing Communications. Theory and Applications, Frenchs Forest, Pearson, 2005. Dahlen, M.; Lange, F.; Smith, T. (2010): Marketing Communications, 4th ed., Essex, Wiley, 2010.

Marketing Research Pflichtmodul ( ) Wahlpflichtmodul ( BBA ) Wahlmodul ( )

Kennnummer: E/BA5

Workload 150 h

Kreditpunkte 5CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: Marketing research is an important tool in marketing management and marketing strategy. Understanding and using the results from a research study is as important as conducting one. By understanding the research process, the users of research will better judge the suitability, reliability and the validity of a research study. Understanding the research process and commonly used tools in marketing research is imperative for a student of marketing. Therefore, this course aims:

• To familiarize the student with the commonly used techniques in the collection and analysis of marketing research data

• To have the student gain perspective and practice in applying these techniques through a research project (e.g. the Bachelor-thesis), also by using software tools (mainly SPSS)

• To develop an understanding of decision making in marketing, its inherent difficulties and pitfalls and the importance of information in marketing research.

5 Inhalte / Content: Part I: Introduction

• Introduction to Marketing Research: Objectives; Definition of Marketing Research; The Marketing Research Process.

Part II: Research Design • Measurement and Scaling: Operationalization and Measurement; Scales

(Nominal/Ordinal/Interval/Ratio); Scaling Techniques (Comparative and Noncomparative); Scale Evaluation: Measurement Accuracy, Reliability, Validity.

• Research Design: Classification of Research Design: Exploratory, Descriptive (Cross- Sectional and Panel Data), and Causal Research; Potential Sources of Error (Random Sampling and Nonsampling Error); Primary vs. Secondary Data; Survey; Observation.

• Causal Research Design: Experimentation: Concept of Causality and Conditions for Causality; Validity in Experimentation, Extraneous Variables and Controlling; Experiments and Experimental Designs; Laboratory vs. Field Experiments.

• Sampling: Design and Procedures: The Sampling Design Process; Nonprobability Sampling Techniques; Probability Sampling Techniques; Calculation of Response Rates and Improving the Response Rates.

• Design of Questionnaires: Process of Questionnaire Design; How to Ask Questions? (Individual Question Content, Overcoming Inability & Unwillingness to Answer, Choosing Question Structure & Wording, Determining the Order of Questions); Computer and Internet Questionnaire Construction.

Part III: Multivariate Data Analysis • Introduction to Multivariate Data Analysis: Overview of Multivariate Analysis; Data

Preparation in SPSS; Descriptive Analysis (Frequency Distribution); Statistical Tests (Cross- Tabulation, Parametric and Nonparametric Tests).

• Correlation and Regression Analysis • Analysis of Variance and Covariance • Factor Analysis • Cluster Analysis • Multidimensional Scaling and Conjoint Analysis

Each lecture will be followed by a case study and/or SPSS seminar. Students ought to apply the learnt contents of the lecture to practice problems and practice their presentation and software skills using SPSS for Windows.


7 Teilnahmevoraussetzungen:


Klausurarbeit ( X ), mündliche Prüfung ( ), Hausarbeit ( ), Kombinationsprüfung ( ), Projektarbeit ( )





13 Sonstige Informationen: Basislektüre: Malhotra, N.K.: Marketing Research. An Applied Orientation, 6th ed., Pearson, 2010. Hair, J.F.; Black, W.C.; Babin, B.B.; Anderson, R.E.: Multivariate Data Analysis: A Global Perspective, 7th Ed., Pearson, 2008. Weiterführend für SPSS Software: Kinnear, P.R.; Gray, C.D.: IBM SPSS Statistics 18 Made Simple, Psychology Press, 2010. Field, A.: Discovering Statistics Using SPSS, 3rd Ed., Sage, 2009.

Project Management II


Kennnummer: E/BA6

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h

2 Lehrformen (in SWS): Seminar (2), Übung (2)

3 Gruppengröße: Seminar (60), Übung (30)

4 Qualifikationsziele / Objectives: Upon successful completion of the module, students should be able to:

• understand advanced concepts in agile project management • take over the role of a Junior Scrum Master in an agile project following Scrum • work using other agile frameworks of project management, e.g., Kanban • set-up agile practices in scaled environments • be familiar with the practical tools which are normally used in agile project management • be familiar with agile rituals such as stand-ups, planning poker, or whiteboards

5 Inhalte / Content: • Lean and the Agile Manifesto: Lean mindset, sources of waste, transfer to

project management, agile mindset, agile manifesto, agile values, agile principles • Agile methodologies: Different agile methodologies, e.g., Scrum, Kanban, xP,

Crystal • Scrum: Roles, rituals, and end products; definition of done, user stories, stand-

ups, retrospective, backlogs, demonstrations • Kanban: Kanban boards, Kanban flight levels, Kanban workflow, work in progress,

pulling work, monitoring, adapting, improving • Scaling agile practices: SaFE framework, roles, tribes, squads, guilds, chapters • Software tools supporting agile project management: PivotalTracker, Jira,

Monday • Agile practices in product and software development: test-driven development,

DevOps, story cards • Agile leadership styles: Change management, organizational culture, servant

leadership Each lecture is coupled with an exercise where students can consolidate their knowledge. Special importance is attached to the practical part of Project Management II, where role plays, case studies, and software tools can be used as examples to deepen the knowledge imparted by the student. In the exercises, students will present short talks on selected topics of advanced project management.



8 Prüfungsformen: Klausurarbeit ( ), mündliche Prüfung ( ), Hausarbeit ( ), Kombinationsprüfung ( X ), Projektarbeit ( )




12 Modulbeauftragte/r (Prof. Dr. Ralf Plattfaut) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Basislektüre: amongst others: Agile Practice Guide published by Project Management Institute, Inc. (2017)

Quality Management


Kennnummer: E/BA7

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: Major objective of this class is to provide the students with a fundamental understanding of the basic targets, concepts and instruments of quality management. The students should learn to think as in acustomer oriented perspective as well as in a process oriented one to achieve the companies’ targets. They should earn basic competences for implementation as well as for further development of quality management systems

5 Inhalte / Content Terms and means of quality. Development of quality issues: from insurance to assurance. Quality Management during the product life-cycle: SPC. FMEA. House of Quality. DoE. TQM-Concepts. Standardized QM-Systems: the ISO 9000:2008-series. Quality Auditing: ISO 19011. Excellence-Concepts: Malcolm Baldrige Award, EFQM-Concepts. Six-Sigma







12 Modulbeauftragte/r (Prof. Dr. Henrik Janzen) Lehrende/r: hauptamtlich Lehrende/r ( ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Basislektüre: Evans, J.R: Quality and Performance Excellence. 5. Ed., Manson 2008

Service Management


Kennnummer: E/BA8

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: This course will build on marketing concepts from other courses to make them specifically applicable in service industry settings. The course will also focus on the role of service as a primary source of competitive advantage for both service and non-service organizations, especially with respect to the informatics industry. The specific learning objectives of this course include: • Understand the unique challenges involved in marketing and managing services. • Identify differences between marketing in service versus manufacturing organizations and

understand how "service" can be a competitive advantage in manufacturing organizations. • Identify and analyze the various components of the "services marketing mix" (three additional

P's) as well as key issues required in managing service quality. • Appreciate the role of employees (and often customers) in service delivery, customer

satisfaction, and service recovery. 5 Inhalte / Content:

Part I: Foundations for Services Marketing • Introduction to Services: What are services?; Why services marketing?; Service and

Technology; Characteristics of Services Compared to Goods; Services Marketing Mix; Staying Focused on the Customer.

• The Financial and Economic Impact of Service: Objectives of Services: The Service Profit Chain; Service and Profitability: The Direct Relationship; Offensive Marketing Effects of Service: Attracting More and Better Customers; Defensive Marketing Effects of Service: Customer Retention; Customer Perceptions of Service Quality and Purchase Intentions; The Key Drivers of Service Quality, Customer Retention, and Profits; Company Performance Measurement: The Impact on SV.

• Conceptual Framework of the Book: The Gaps Model of Service Quality: The Customer Gap; The Provider Gaps; Putting It All Together: Closing the Gaps.

Part II: Focus on the Customer

• Consumer Behavior in Services and Customer Expectations: Search, Experience, and Credence Properties; Consumer Choice; Consumer Experience; Postexperience Evaluation; Global Differences: The Role of Culture; Factors that Influence Customer Expectations of Service.

• Customer Perceptions of Services: Customer Perceptions; Customer Satisfaction; Service Quality; Service Encounters: The Building Blocks for Customer Perceptions.

Part III: Understanding Customer Requirements:

• Building Customer Relationships: Relationship Marketing; Relationship Value of Customers; Customer Profitability Segments; Relationship Development Strategies; Relationship Challenges.

• Service Recovery: The Impact of Service Failure and Recovery; How Customers Respond to Service Failures; Customers’ Recovery Expectations; Switching versus Staying Following Service Recovery; Service Recovery Strategies; Service Guarantees.

• Part IV: Aligning Strategy, Service Design, and Standards:

• Service Innovation and Design: Challenges of Service Innovation and Design; New Service Development Processes; Types of Service Innovations; Stages in Service Innovation and Development; Service Blueprinting; High-Performance Service Innovations.

• Customer-Defined Service Standards: Factors Necessary for Appropriate Service

Standards; Types of Customer-Defined Service Standards; Development of Customer- Defined Service Standards.

Part V: Delivering and Performing Service Employees’ Roles in Service Delivery: Service Culture; The Critical Importance of

Service Employees; Boundary-Spanning Roles; Strategies for Delivering Service Quality Through People; Customer-Oriented Service Delivery.

Customers’ Roles in Service Delivery: The Importance of Customers in Service Cocreation and Delivery; Customers’ Roles; Self-Service Technologies—The Ultimate in Customer Participation; Strategies for Enhancing Customer Participation.

Part VI: Managing Service Promises: Integrated Services marketing Communications: The Need for Coordination in

Marketing Communication; Key Service Communication Challenges; Five Categories of Strategies to Match Service Promises with Delivery.

Pricing of Services: Three Key Ways that Service Prices Are Different for Consumers; Approaches to Pricing Services; Pricing Strategies that Link to the Four Value Definitions.

Each lecture will be followed by a case study seminar, in which case studies of real companies will be presented. We will use videos for case studies to apply the theoretical knowledge acquired in the lectures. Students ought to apply the learnt contents of the lecture to practice problems and practice their presentation skills. Moreover, students develop their own service marketing paper, e.g. complaint management, service recovery, blueprint; if possible, in cooperation with a company. The paper will be presented at the end of the semester.



8 Prüfungsformen: Klausurarbeit ( X ), mündliche Prüfung ( ), Hausarbeit ( ), Kombinationsprüfung ( X ), Projektarbeit ( X )




12 Modulbeauftragte/r (Prof. Dr. Valerie Wulfhorst) Lehrende/r: hauptamtlich Lehrende/r ( ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Basislektüre: Zeithaml, V.A.; Bitner, M.J.; Gremler, D.D.: Services Marketing, 5th ed., McGraw Hill, 2009. The lecture will be accompanied by recent articles in scientific journals, e.g. Reichheld/Sasser 1990: “Zero Defections: Quality Comes to Services,” Harvard Business Review; Reinartz/Kumar 2000: “On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing,” Journal of Marketing; etc.

International Economics


Kennnummer: E/BA 9

Workload 150h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: Students learn about the interaction of financial institutions on financial markets to assess the impact of macroeconomic events such as financial crises, central bank’s monetary decisions and economic integration on their businesses.

5 Inhalte / Contents: International Economics deals with the international financial markets and its institutions like the IMF or the world bank as well as sovereign debt issues, financial crises, international monetary policy and the process of European integration. These topics will be dealt with from both theoretical and practical perspective. Basics of game theory will be introduced and used to explore related phenomenas. International financial markets: Institutions (International Monetary Fund (IMF), World bank, ESM) Sovereign debt and associated issues: Financial crises - Types and historical development, liquidity and solvency crises, measures to fight debt crises Game theory: history, the prisoner‘s dilemma, game-theoretical analysis of a creditor game The process of European integration: stages of integration / history, Germany’s role European Monetary policy: definitions / concepts of money, FED and ECB policy in comparison, transmission process, money control and instruments, Transmission channels: quantity theory Central bank strategies, Central bank Independency, Inflation: reasons and effects

6 Verwendbarkeit des Moduls: Studiengang: ET ( ), EPM ( X ), BBA ( X ), SEEM ( ), IMIS ( )

7 Zulassungsvoraussetzungen: Zulassung zum Studium





12 Modulbeauftragte/r (Prof. Dr. Dina Dreisbach) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen: Literaturhinweise: Bofinger, Peter (2001): Monetary Policy: Goals, Institutions, Strategies, and Instruments, 1st edition, Oxford University Press, Oxford. Dreisbach, D. (2011): Verschuldungskrisen in Schwellenländern – Kreditgeber- koordination, Moralisches Risiko und die Wirkungen von Hilfskrediten, Verlag Peter Lang, Europäische Hochschulschriften, Reihe 5, Band 3370, Frankfurt a.M. Van Marrewijk, Charles (2012): International Economics – Theory, Application and Policy, 2nd edition, Oxford University Press, Oxford.

Current Developments in Business I Corporate Social Responsibility Pflichtmodul ( ) Wahlpflichtmodul ( BBA ) Wahlmodul ( )

Kennnummer: E/BA10

Workload 150 h

Kreditpunkte 5CP

Studiensemester ab 5.Semester

Dauer 1Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: This seminar aims to improve the scientific research and writing skills of the students.

5 Inhalte / Content Every student should work on an individual topic, which should contribute a new element to the debate about Corporate Social Responsibility (CSR).This project should be worked out on a strictly scientific basis: solid research in primary and secondary data; proper distinction between description and valuation, careful and intensive citation. It is a seamless next step forward starting from the “Management & Organization” seminar in the 3. Semester. This project can be seen as a preparation for the bachelor thesis.







12 Modulbeauftragte/r (Prof. Dr. Henrik Janzen) Lehrende/r: hauptamtlich Lehrende/r ( X ), Lehrbeauftragte/r ( )

13 Sonstige Informationen: Basislektüre: Hahn, R. / Janzen, H. / Matten, D. (Ed.): Die gesellschaftliche Verantwortung des Unternehmens – Hintergründe, Schwerpunkte und Zukunftsperspektiven. Stuttgart (Schäffer-Poeschel) 2012 Crane, A. et al. (Ed.): The Oxford Handbook of Corporate Social Responsibility. Oxford (Oxford University Press) 2008

Current Developments in Business II


Kennnummer: E/BA11

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Qualification Aims: The aim of this course is to give students the possibility to act as entrepreneurs and get a real start-up experience. Therefore they do not only work on a feasible business concept but start up and run a student company. During the course the participants will be provided with the required knowledge about business models as well as certain business and management topics.

5 Inhalte / Content: a. Development of business concept b. Establishment of a legal entity c. Design of organizational structure and business processes d. Product development / production planning e. Online Shop development








13 Sonstige Informationen: Basislektüre: Dobson, P., Starkey, K., Richards, J. (2004): Strategic Management – Issues and Cases, Oxford: Blackwell Publishing Narayanan, V.K. & O’Connor, G. C. (2010): Encyclopedia of Technology & Innovation Management, Chichester: John Wiley & Sons Palepu, K., Tarun K. (2010). Winning in Emerging Markets: A Road Map for Strategy and Execution. Boston: Harvard Business School Press

Challenges in International Management


Kennnummer: E/BA12

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Qualification Aims: Political, ethnical or religious conflicts, instability, terrorism, massive migration, ecological disasters: these are some of the developments that may jeopardize a company’s international strategy. On the other hand, more positive development like liberalization or reforms can offer new international market opportunities. Upon successful completion of the module, students will be able to

• analyse major international developments, • understand the possible implications of these developments for international business, • develop alternative strategies to adjust to and benefit from recent developments in a

company’s international environment. 5 Inhalte / Content:

II. Globalisation and international corporate strategies a. Drivers of globalisation b. Globalisation as an on-going process c. Changing patterns in global trade and investment

III. Trade and capital account liberalisation a. The underlying theoretical frameworks b. WTO c. Regional free trade areas and protectionism

IV. Emerging Markets a. Role models: South Korea, Taiwan b. China, India, Brazil, Russia c. Emerging Africa

V. Strategies for emerging markets a. Market attractiveness and market accessibility b. Market access strategies c. Organisational structures and human resources for emerging markets

VI. Recent threads/opportunities and management options 6 Verwendbarkeit des Moduls:








13 Sonstige Informationen: Basislektüre: Hill, C. W. L. (2013): International Business: Competing in the Global Marketplace, New York: McGraw-Hill; The Economist, London (recent issues in library)

Educational Service Engineering


Kennnummer: E/IT1

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: • Understanding the relevance and development of eLearning and Blended Learning • Overview of major eLearning concepts, tools and technologies • Understanding the Educational Service Engineering (ESE) approach

5 Inhalte / Content: • Introduction to eLearning & Blended Learning • Community of Inquiry Framework • Instructional Technology • Didactical Approaches • Organizational Issues & eLearning Management • Educational Service Engineering (ESE) Concepts: Mass Customization, Service

Platforms, Systems Development Life Cycle, etc. • eLearning Team Project









E-Business


Kennnummer: E/IT2

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: • To understand the relevance and development of E-Business / E-Commerce • To know typical business model approaches • To analyze differences between B2C and B2B • To understand E-Commerce security • To experience the complexity of E-Business / E-Commerce projects

5 Inhalte / Content: • Introduction to E-Business and E-Commerce • E-Commerce Infrastructure • E-Commerce Business Models • B2C and B2B E-Commerce • E-Commerce Security • CMS-Project: Website / Webshop Development








13 Sonstige Informationen: Basislektüre: Laudon, Kenneth C.; Traver, Carol G.: E-Commerce 2015: Business, Technology, Society (11. Ed.), Pearson (2015).

ERP Application Programming


Kennnummer: E/IT3

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: • To understand and experience SAP application programming with ABAP Objects

(Advanced Business Application Programming) 5 Inhalte / Content:

• Set of Case Studies from the SAP University Alliance Program • ABAP Workbench and the most important features of the ABAP language • Fundamentals of ABAP programming, including the ABAP runtime environment • Two ABAP programming models - classical and object-oriented - and their relevant

statements • Advanced concepts of OO programming with ABAP Objects • Programming the SAP user interface • Database access with OpenSQL







12 Modulbeauftragte/r (Prof. Dr. Christine Kohring) Lehrende/r: hauptamtlich Lehrende/r ( ), Lehrbeauftragte/r ( X )

13 Sonstige Informationen: Access to the SAP environment will be provided in the PC rooms.

Net Economy


Kennnummer: E/IT4

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: • To understand specific characteristics and concepts of entrepreneurship in e-commerce • To experience, evaluate and manage virtual collaboration

5 Inhalte / Content: • Introduction to E-Commerce • Business Models & Business Systems • Social Media Marketing • E-Commerce Security • Sustainability








13 Sonstige Informationen: The eLearning-supported class is conducted in cooperation with several other international partner universities and students work in virtual teams.

Current Developments in Business IT I


Kennnummer: E/IT5

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: • Understand and analyze current developments in Business IT

5 Inhalte / Content: • The module deals with selected up-to-date developments in Business IT, which are

announced before the semester start









Current Developments in Business IT II


Kennnummer: E/IT6

Workload 150 h

Kreditpunkte 5 CP


Dauer 1 Semester


Selbststudium 90 h



4 Qualifikationsziele / Objectives: • Understand and analyze current developments in Business IT;

5 Inhalte / Content: • The module deals with selected up-to-date developments in Business IT, which are

announced before the semester start;









Documents

International English Communication and Self-Management · International English Communication and Self-Management Pflichtmodul ( BBA ) Wahlpflichtmodul ( ) Wahlmodul ( ) Kennnummer: