FRANCHISE OPPORTUNITIESINTERNATIONAL

WHYFAMILY?

JOIN THE

• Fastest growing fitness brand worldwide

• More than 1,200 studios opened worldwide in less than 8 years

• Zero studio closures

• Unique concept, producing real results for our members & franchisees

• State of the art treadmills, rowing machines and fitness equipment

• Daily changing workout routines designed by fitness experts

• Low fixed expenses with high margins

• Comprehensive area development & franchise training, onboarding and cross-functional support

• Boutique studio size - 300 m2

In 2007 trained physiologist Ellen Latham broughttogether science and fitness in a revolutionary way.She called it the Orange Effect and started a U.S. studioto prove it.

Today we’ve taken the world by storm to become one ofthe most well-known fitness franchises on the planet.We’ve got over 800,000 members, spread across morethan 1,200 studios, in 22 countries across the globe.

We attract franchisees with a range of skills fromleadership, to finance, to communication and a strongwork ethic. They’re all passionate about innovation,and excited by a business opportunity with exceptionalpersonal and potential financial reward.

Are you ready to be a part of it?

PASSIONATE ABOUT FITNESS WITHA HEAD FOR BUSINESS?

JOIN AN EXCITING FRANCHISE THAT’SPROVEN ACROSS THE GLOBE.

WHEN FITNESS MET SCIENCE

WE ARE GLOBAL

1,200+ STUDIOS22 COUNTRIES

• Australia• Canada• Chile• China• Colombia• Costa Rica• Dominican Republic• Germany• Guatemala• Israel• Japan

• Kuwait• Mexico • New Zealand• Peru• Poland• Saudi Arabia• Singapore• Spain• UAE• United Kingdom• United States

LOOKING FOR AREA MASTER FRANCHISEES / AREA DEVELOPERS IN:France, Germany, Italy & other select European & Asian countries

Orangetheory Fitness is a 1-hour group personal training workout broken into intervals of cardiovascular and strength training that produce maximum calorie burn.

The heart rate-based, 5-zone interval training program is designed to encourage the members to maintain a target zone that stimulates metabolism and increases energy.

Fitness coaches lead each one-hour session using a variety of equipment including treadmills, rowing machines, suspension training and free weights, getting heart rates in the target Orange Zone for the desired time to produce the Orange Effect. The result is more energy, visible toning and extra calorie burn after the workout.

ORANGETHEORY® MAKES IT SIMPLE TO GET MORE LIFE FROM YOUR WORKOUT

WE MAKE IT SIMPLE.• Orangetheory has the most impactful 1-hour science-backed workout in the industry.

• Our heart rate-based interval training enables participants to continue to burn calories for up to 36 hours after the workout is over.

• Our highly trained and certified coaches motivate members to safely push their limits.

• Our connected technology-tracked workout, lets members know how hard they need to be working to get the best results.

MORE ORANGE ZONE

89%

LISA B.

25336

167

Twelve minutes in the ‘Orange Zone’, two-to-three times a week, is all one needs to create vast benefits and more life. Backed by Excess Post-Exercise Oxygen Consumption (or EPOC), Orangetheory’s heart rate monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. We call it the afterburn. Our members can burn an estimated 500 to 1,000 calories in 1-hour and keep burning calories for up to 36 hours.

CONNECT YOUR HEART TO YOUR WORKOUTFrom the moment our members step on a treadmill, their OTbeat™ wearable device seamlessly connects. The member's workout stats are all right in front of them. After every Orangetheory class, members receive an email summary detailing calories burned, Splat Points, and other metrics so they can track their progress over time.

Our interactive fitness equipment delivers heart rate data and performance metrics in real-time.

TECHNOLOGY

Get the energy of a group workout with the attention of an experienced, certified personal coach.

COACHING

Twelve minutes in the Orange Zone is all you need to charge your metabolism and create the Orangetheory afterburn.

SCIENCE

MORE ACCLAIM

‘Fastest growing franchise’

‘Fastest growing private company’

‘One of the Best Workouts in America’

‘Fastest-Growing Women-Owned Businesses’

‘Year In Search Award: Top Trending Workout’

MORE MEMBER LOVE

800,000+MEMBERS

1,200,000+SOCIAL FOLLOWERS

24%MALE

76%FEMALE

AVERAGE AGE

35-44 31%25-34 30%

EDUCATION

BACHELOR'S 51%MASTER'S 35%

EMPLOYMENT

40+ HRS 80%0-39 HRS 9%

HOUSEHOLD INCOME (USD)

$150K 39%$100K 20%$75K 14%

MARITAL STATUS

MARRIED 62%NEVER MARRIED 29%

DISTANCE TO OTF

5 MILES OR LESS 57%

Orangetheory is now the fastest growing studio franchise in the U.S. With more than half a million members and more than 1,200 studios around the globe. We are just getting started in our mission to create a healthier world.

But perhaps the most rewarding part of being an Orangetheory franchisee is knowing you are delivering the best 1-hour workout experience that fosters community and changes people for the better. Our members’ success equates to franchisee success, which in-turn, will help foster your success.

At Orangetheory Fitness, we set both our members and franchise partners up for success. Our science-based workout is proven to produce results, and our tried-and-true development track record is evidence of an effective franchise formula.

MORE ON ORANGETHEORY

Orangetheory Fitness uses science to stimulate the energy and vitality in your body. You will begin to feel more energized and strong with each interval. The science behind the program is excess post-exercise oxygen consumption (EPOC). After cardiovascular exercise or weight training, the body continues to need oxygen at a higher rate than before the exercise began - also known as oxygen debt. Your body continues to use oxygen and burn more calories as if you were still working out.

T H E O R A N G E E F F E C T I S B A C K E D B Y S C I E N C E A N D P H Y S I O L O G Y

Group personal training sessions leverage the Group Dynamic Theory that the energy and mood of a group can magnify itself to greater heights than that of a lone individual. Working out in a group provides camaraderie, support, accountability and structure to help achieve fitness goals. People who workout in groups stick to their goals more consistently than those who workout alone. And they have more fun.

O R A N G E T H E O R Y F I T N E S SL E V E R A G E S P S Y C H O L O G Y

In color theory, each color stimulates a different psychological response. Orange invokes energy, youthfulness, vitality, and health. This is the concept behind Orangetheory Fitness.

O R A N G E T H E O R Y F I T N E S S I S E N E R G I Z I N G

Our state of the art studio is designed to produce results. We use the latest technology to make sure our members get the optimum workout, and our boutique size allows us to build locations quickly and in the right places. The average studio is 300m2, with a workout area that is 175 - 225m2

ANATOMYBOUTIQUE STUDIO

OF THE

• 250 - 350m2

• Above average net income areas

• Min. finished floor to ceiling height of 3 meters

• Ground floor frontage

• Good access to parking

• Good visibility

REQUIREMENTS

1 TRXSUSPENSION TRAINING

2 SHOWERS / CHANGING AREA

3 FREE WEIGHTS

4 OTBEAT™ HEART-RATE MONITORING SCREENS

5 LOCKERS

6 ROWERS

7 TREADMILLS

8 RECEPTIONAREA

1

32

4

67

8

5

• Complete online inquiry

• Connect with OTF representative

• Complete application

• Complete due diligence

• Submit business plan

• Meet with franchise team

• Franchise application approved

• Franchise document signed

• Attend applicable training

• Site selection

• Teaser + Presale start for memberships

• Begin construction

• Open and operate a successful franchise + region

APPLICATION PROCESSMaster Franchisee / Area Developer

• Companies / groups / investors with solid entrepreneur experience

• Experience in directly operating and developing multi-unit networks in retail industry, whether services or products

• Long term vision. Desire to develop a whole region / market to its fullest potential and commit to a multi-year area development schedule (15-100 units depending on size of the area covered)

• Master Franchisee candidates should be willing and able to directly invest in and operate a significant number of the studios themselves (at least 20% of potential units)

• Willing to dedicate a full-time team to the Orangetheory Fitness project

• Experience in recruiting, running and motivating salesforce teams

• Deep understanding of market, culture, customer habits, etc. of the region

• Connections / access / understanding of real estate retail market

• Ability to communicate with the Franchisor in English language

• Experience in Health & Wellness/ Fitness industry appreciated

• Existing structure / teams to leverage appreciated

• Experience with US franchises is a plus

RECOMMENDATIONS

APPLICATION PROCESSMaster Franchisee / Area Developer

Orangetheory Fitness offers a comprehensive series of customized training modules, to the targeted

stakeholders, in a timely schedule to successfully accompany the development of the international Area

Developer and opening of the first studios:

Master Franchise/Area Developer Training Real Estate Training

Sales & Operations Training & Fitness FoundationsPre-Sales Training

Launch Training (Sales & Operations + Fitness)Field Support

PRE-OPENING

Strategic Planning & Execution TrainingRegional Certification (Sales & Operations / Fitness)

Regional/International Summit(s)Executive Business Reviews

POST-OPENING

Dave has had much success blending his passion for fitness with his business acumen. As CEO, Dave spearheads the company’s rapidly growing franchise model, regional development and product development efforts, and its popular fitness apps and state-of-the-art heart rate monitors. Prior to Orangetheory, he held senior sales and operations roles with Massage Envy, taking it from 20 to 800 stores; and building an area representative network at European Wax Center, which ultimately expanded to 550 locations in less than nine years. He graduated from the University of Florida with a bachelor’s degree in physical therapy and a master’s degree in business administration.

DAVE LONG Chief Executive Officer & Co-Founder

Ellen has had a lifelong passion for and commitment to health and fitness throughout her four decades in the industry as a physiologist and entrepreneur. She has owned, operated and managed several spas before co-founding Orangetheory in 2010 and earned the title of Business Woman of the Year in South Florida. She is known as a fitness expert, having been the fitness editor for Women’s Fitness magazine and authoring several columns for the Miami Herald and the South Florida Sun-Sentinel. She graduated from the University of New York at Buffalo with a bachelor’s degree in physical education and a master’s degree in exercise physiology and has earned multiple fitness certifications along the way.

ELLEN LATHAM Creator & Co-Founder

David is a fitness industry veteran with a passion for business innovation and development. Over the past 25 years, he has owned and operated big box gyms, fitness studios and a nutrition business. He joined Orangetheory in 2011 and was the company’s first Chief Financial Officer and Chief Innovation Officer. Today, he is the Master Franchisee for Canada and serves on the company’s board of directors. He has been actively involved in fitness trade associations and is past president of the Fitness Industry Council of Canada. Prior to Orangetheory, David was focused on business turnarounds, owning and operating businesses in the technology, retail, hospitality and real estate industries. He holds a bachelor’s degree in economics from the University of Alberta and a master’s degree in business administration from the University of Toronto.

DAVID HARDY Partner

A serial small business owner and operator, Jerome has vast experience in businesses ranging from restaurants, campgrounds and telecommunications to digital cable providers and home improvement. Jerome is a Founder and Managing Partner of Ultimate Fitness Group, LLC, and a Partner and Founder of Orangetheory Fitness. He has played an integral role in the development of Massage Envy throughout Florida and New York, having owned and operated multiple successful franchises as well. After partnering with Dave Long to form Ultimate Fitness Group, LLC, they helped grow European Wax Center from five to 200 locations and sold out the entire U.S. for area development.

JEROME KERN Partner & Co-Founder

Orangetheory Fitness Corporate6000 Broken Sound Parkway NW #200

Boca Raton, FL 33487

ORANGETHEORY.COM