INTERNATIONAL HIGHER SCHOOL OF PRACTICAL ...aiknc.lv/zinojumi/en/SppaReklPR06en.doc · Web viewKraminsh Edgars Dr. paed. Music and silence in communication 18. Apse Vineta Mag. paed.,

INTERNATIONAL HIGHER SCHOOL OF PRACTICAL PSYHOLOGY

Professional bachelor’s study programme

Advertising and Public Relations

RIGA

2006

Content

Self-assessment of the professional higher education study programme of the IHSPP (SPPA) “Advertising and Public Relations”

1. Aims and tasks of the programme of IHSPP (SPPA) are study results gained after acquisition of higher education programme in form of knowledge, skills and attitudes

1.1. Aims and tasks of the study programme of IHSPP (SPPA) 4. p.1.2. Results, gained after acquisition of higher education programme

in form of knowledge, skills and attitudes5. p.

2. Organization of the IHSPP (SPPA) study programme (programme structure changes in corresponding self-assessment period), correspondence of the programme plan to aims and tasks of the High School, as well as activity of inner quality mechanism of the programme

6. p.

3.1. Programmes of the IHSPP (SPPA) and annotations of study courses, practical activities, seminars and other study events

10. p.

3.2. Study programme of the higher professional education “Advertising and Public Relations”

3.2.1. Full-time studies 13. p. 3.2.2. Part-time studies 17. p.

3.3. Comparison of the professional Bachelor study programme in Advertising and Public Relations of the IHSPP (SPPA) with higher education programmes abroad and in Latvia

22. p.

4. Evaluation system (definition of the choice of evaluation methods and result analysis)

4.1. Evaluation system 24. p.4.2. Result analysis 26. p.

5. Practical implementation of the study programme of the IHSPP (SPPA) (study methods and forms, research work of the academic staff and its influence on the study work, involvement of students into research projects)

26. p.

6. Evaluation of the perspective of the study programme of the IHSPP (SPPA), taking into account tasks of Latvia in realization of common strategies of the EU. Evaluation criteria

28. p.

6.1. Accordance of the programme of the IHSPP (SPPA) to the state standard of professional higher education and profession standard

28. p.

6.2. Questionnaire of employers about the employment of graduates for the next six years

30. p.

7. Students7.1. Number of students in the programme 31. p.7.2. Number of matriculated students at the 1st study year 31. p.7.3. Number of graduates 31. p.

2

7.4. Student questionnaires and their analysis 31. p.7.5. Participation of students in the improvement of the study process

34. p.

8. Evaluation of the academic personnel at the IHSPP (SPPA)8.1. Number of academia staff, pointing the number of academic positions and a number of persons who have Doctor scientific degree or Master degree

35. p.

8.2. Accordance of the qualification of the academic personnel to realization of aims and tasks of structural units (project management, research directions and their results), underlining that there are at least 50% of the elected academic personnel are working in the study programme of higher education, not including elective parts of a programme, praxis, realization of final and state examination

38. p.

8.3. There are a least two Doctors or professors in that science field, in which the higher education programme is conducted

39. p.

8.4. Policy of selection, reinstatement, training and development of the academic personnel for the next six years

39. p.

8.5. The academia personnel involved into the programme of the IHSPP (SPPA) has to be highly qualified and competent in order to ensure that students learn the necessary scientific skills, theoretic knowledge and acquisition of skills and competences

40. p.

9. Financial sources and infrastructural support 40. p.10. Public relations

10.1. Cooperation with employers 42. p.10.2. Cooperation with Latvian and foreign high schools that have similar higher education programmes

42. p.

11. Documents that confirm that in case of liquidation of the higher education programme, the announcer will ensure the students a possibility to prolong acquisition of education of a concrete study programme in other higher education institution or choosing other programme

43. p.

12. Development plan of the higher education programme 43. p.

Appendices

1. Excerpt from the protocol of the Senate Meeting2. Licence Nr. 04033-8, 17.01.20033. Accreditation document Nr. 765, 07.07.20044. Standard of the issued diploma and appendix5. Annotations of study courses 6. CVs of Academic personnel

3

Self-assessment of the professional higher education study programme “Advertising and Public Relations”

1. Aims and tasks of the programme are study results gained after acquisition of higher education programme in form of knowledge, skills and attitudes

1.1. Aims and tasks of the study programme

Study programme aims:

1) Prepare professional specialists leading the market of advertising and

public relations, with profound classical knowledge,

2) Ensure the possibility to continue further studies for Master’s Degree,

3) Ensure further development of student’s personality,

4) Succeed the progression into a creative personality.

Study programme tasks:

1) Ensure acquisition of knowledge and skills in three fields:

- communication,

- advertising,

- management.

2) Organize students’ research work,

3) Organize intensive, systematic and proportionally divided individual

work of students.

4) Develop skills for practical realization of projects: create ideas, develop

ideas, materialize, lead and control the realization process of a project.

5) Develop skills in visual art and verbal expression.

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1.2. Results, gained after acquisition of higher education programme in form of knowledge, skills and attitudes

1.2.1. Knowledge1. Knowledge about the essence of communication process, communication

types and its realization in the society.

2. Understanding of different media channels, special features of media

channels and utilization in advertising communication.

3. Knowledge about technical preparation of advertising and requirements for

efficient addressing of consumers.

4. Profound knowledge in management: analysis of theory, work organization,

project management, management of advertising and public relations.

5. Knowledge of methods and organization of research work.

1.2.2. Skills 1. Communicate on the basis of psychological aspect of advertising.

2. Prepare promotional report for different media.

3. Do research work and use research results in the analysis of the target

audience and communication process, as well as in planning of advertising

and PR campaigns.

4. Plan, organize and lead projects of advertising and PR.

1.2.3. Attitude 1. Develop skills for continuous improvement of own knowledge and skills

with their implementation in further education, according to study aim, and

in the communication praxis.

2. Creative and innovative approach to situation analysis.

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2. Organization of the IHSPP (SPPA) study programme (programme structure changes in corresponding self-assessment period), correspondence of the programme plan to aims and tasks of the High School, as well as activity of inner quality mechanism of the programme

Study programme is meant for acquisition of the higher education of the

second-level professional Bachelor full- and part-time studies.

The amount of the study programme “Advertising and PR” is 160 credit

points (1 credit point = 40 academic study hours); the amount of an annual study

programme of full-time studies is 40 credit points, of part-time studies – 32 credit

points.

Length of full-time studies are 4 years (8 terms), part-time studies – 5 years

(10 terms). There are 32 weeks of lecture-room work with the working load of 40

hours per week, and 6 weeks of examination session.

Approximately 50% of full-time study programme are foreseen as contact

hours and 50% - individual work. The number of contact hours in part-time studies

is 25 % and students’ individual work takes 75% of the time.

The study process is organized according to regulations of the Republic of

Latvia, the constitution of the IHSPP (SPPA) and the Senate of the IHSPP

(SPPA).

The realization of aims and tasks of the study programme

is ensured by the following blocks of subjects: 1) Educational, personality developing;

2) Verbal and non-verbal communication;

3) Interpersonal psychology;

4) Business communication;

5) Computer and information technologies;

6) Management.

6

Educational subjects give knowledge of the society, develop thinking

style and communicative culture.

Subjects of verbal and non-verbal communication give knowledge of

forms of verbal and non-verbal expression.

Subjects of PR are the basis for understanding of communication

processes and planning of communication activities.

Subjects of interpersonal psychology develop students’

communication skills, produce understanding of human behaviour in

interaction, communication crisis and mechanisms of their regulation.

Subjects of business communication give understanding of basic

principles of entrepreneurship, about efficient usage of advertising in

modern business and analysis of efficiency.

Subjects of computing and information technologies ensure

acquisition of necessary knowledge and skills in computing, introduce with

the newest information technologies.

Subjects of management give knowledge and skills in leading projects

of a company, state institution or a separate project.

There are two main principles of the study programme:

1) Balance between praxis and theory;

2) Balance between professional and educational subjects.

During the first two study years the attention is paid to academic

preparation.

In this time students acquire courses that ensure increase of the educational

level, development of humanitarian knowledge, communicative and

organizational skills. Further study years are oriented on development of the

practical and professional skills – with corresponding specialization courses,

research work themes, choice of praxis place.

7

The study programme was accredited on the 7th of July, 2004 (decision

of the accreditation commission Nr.765, 7th of July, 2004) till the 31st of

December, 2006.

There have been recommendations of the evaluation commission

taken into account when proceeding changes in the study programme during

the self-assessment period. The aim of the changes has been improvement of

the study block in management.

In general there haven’t been any essential changes made in the

programme structure that would change the content. The number of credit

points has been kept unchanged.

1) So that there is no coincidental occurrence of study courses, the course

of Aesthetics was abolished, because aesthetics and aesthetical categories

are also mentioned in Philosophy, Ethics and Etiquette.

The amount of the course Abstracting and annotation was reduces for 2

credit points, because various questions of the course were described in

terms of the praxis search.

The course of Lingua-Culturology (1 credit point) was abolished, because

the free-choice course Sociolinguistics (2 credit points) describes various

themes of the mentioned course.

2) By introducing management subjects -Management, Principles of

project management in advertising, and Principles of PR management-

into the part of professional specialization courses and by keeping the

amount of credit points unchanged, the courses of narrow importance

have been excluded (Traditional music of the Baltic States and folklore,

Latvian literature in the context of history of culture) or moved to

optional courses (Acting technique).

3) There is a new course introduced into the professional programme -

Advertising texts (2 credit points) - taking 1 credit point off courses

Advertising in Internet, TV, press and radio, Copyright, which don’t

have the significant role in acquisition of basic skills.

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4) There is a course of Colour study (2 credit points) added into the

programme in order to succeed in development of creative problem

solving in advertising.

5) The course Development tendencies of Latvian culture has been

replaced with the course Latvian literature, culture, politics, which

gives students the necessary orientation in Latvian cultural life.

6) Structural changes. Sociology course is put into the part of theoretical

courses, because it introduces with common scientific principles,

problems and methods; and in this case taking 1 credit point off the

course Music and silence in communication.

PR course that is connected with acquisition of basic knowledge is put

into the part of theoretical courses, but the Audio-visual communication

course is put into the part of professional specialization courses,

because it is more oriented on acquisition of skills.

7) The number of credit points in the course of Business English is

increased from 4 to 8, which is connected with Latvia’s membership in

the EU and the growing possibilities of participation in student-

exchange programmes abroad.

8) The part of optional courses has been added taking into account wishes

and necessities of students: Principles of photography, Techniques of

public speaking, Advertising management, Principles of computer

graphics (Corel), Branding and Technologies of individual image

development.

There is a united quality management system in the IHSPP (SPPA), which

defines evaluation criteria of the quality of the study process and work of

lecturers.

These questions have always been in the centre of attention of High School’s

administration and faculty administration. For instance, during meetings of the

9

Scientifically methodological Council, the Faculty Council and the

Administration there are following questions analysed:

Quality and completion of the methodological provision of the study process

(actuality of the programme content, annotation, lecture plan,

methodological recommendations etc.);

Efficiency of study methods, teaching: (experience exchange in organization

of research, project and study work organization; analysis of results of

questionnaires, video-recordings of classes);

Level of acquisition of students’ professional skills and general knowledge

(dynamics of professional and personal development, analysis of programme

acquisition and questionnaires) etc.

Quick information analysis allows doing certain corrections in programme

realization.

3.1. Programmes of the IHSPP (SPPA) and descriptive annotation of study

courses, lectures, seminars and other study events

In the academic part of the study programme students acquire subjects that

give scientifically based idea about study subjects, specifics of knowledge of the

humanitarian type.

There are following courses of the humanitarian profile included in the part

“educational study courses” (20 credit points) – Philosophy, Ethics,Politology,

Foreign language, Native language etc.

There are courses that give theoretical basis for preparation of professional

specialists in the sphere of advertising and PR, included into “theoretical courses

of the branch” (36 credit points) - Theory of advertising, Sociology, Theory of

information society, Management of reputation, Journalism, Theories of mass

communication, Social psychology, Organization psychology, Verbal and non-

verbal communication, Public Relations, Modern business communication and

advertising, Behaviour etiquette, Music and silence in communication,

Communication psychology, Theories of public opinion, Principles of scientific

10

research work. These courses get students acquainted with general scientific and

specific principles, problems, methods, data; develop communication and

organization skills necessary for practical activity.

“Professional specialization courses” (60 credit points) include courses

connected with professional specifics of work of the PR and advertising

manager - Principles of audio-visual communication, Marketing

communication, Advertising in internet, TV, press and radio, Economics of

entrepreneurship, Bookkeeping, Copyright, Legislation in commercial

activities, Semantics and pragmatics of texts in advertising, Logics, Rhetoric

and public speaking, Creativity process, Business German (Russian, Spanish),

History of Latvian culture, Principles of visual arts etc.

Professionalism is connected with society economic, social and culture

development problems of Latvia and the EU.

“Optional elective courses” (6 credit points) give students the possibility to

broaden their knowledge of their specialization (Interior design, Foreign

language (third) – French or Italian, Spanish, German, Russian;

Developmental psychology, Main statement of the EU, Acting technique,

Principles of photography, Techniques of public speaking, Advertising

management, Principles of computer graphics (Corel), Technologies of

individual image appearance, Branding etc.).

The study programme also includes “praxis” (26 credit points), the aim of

which is development of professional skills of PR and advertising managers.

There is a two-level praxis:

1) Study praxis (information search, organizational praxis),

2) Professional praxis (advertisements; students prepare different advertising

products; students develop and realize PR events; the final of the praxis is a

qualification paper; short-/long-term traineeship.

In the end of studies there is a “state examination” (2 credit points) and

“development and defence of the Diploma Paper” (10 credit points);

11

students prove their professional qualification with a “qualification paper” (3

credit points).

Specialisation is in two professional directions: Advertising manager

and PR manager, choosing:

1) scientific paper (study paper, Diploma paper),

2) Place and type of praxis,

3) Direction of qualification paper,

4) Optional subjects.

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3.2. Professional Bachelor study programme„Advertising and Public Relations“

3.2.1. FULL-TIME STUDIES

№ Subject title Total credit point

number

ECTS Number of credit points per term Report type

1. 2. 3. 4. 5. 6. 7. 8. Exams Tests

1. Educational study courses (20 credit points)

1. Philosophy 2 3 2 12. Politology 2 3 2 13. Computer science 2 3 2 14. Native language 4 6 2 2 25. Business ethics 2 3 2 16. Business English

language8 12 2 2 2 2 2 2

TOTAL: 20 30 8 4 4 4 7 32. Theoretical courses of the branch (36 credit points)

1. Theory of advertising 2 3 2 12. Sociology 2 3 2 13. Theory of information

society 2 3 2 1

4. Management of reputation

2 3 2 1

5. Journalism 2 3 2 16. Theories of mass

communication2 3 2 1

7. Social psychology 2 3 2 18. Organization psychology 2 3 2 19. Verbal and non-verbal

communication4 6 2 2 1 1

10. Public Relations 4 6 2 2 1 111. Modern business

communication and advertising

2 3 2 1

12. Behaviour etiquette 1 1.5 1 113. Music and silence in

communication 2 3 2 1

14. Communication psychology

1 1.5 1 1

15. Theories of public opinion

2 3 2 1

16. Principles of scientific research work

4 6 2 2 1 1

TOTAL: 36 8 10 4 6 3 3 2 12 7

13

3. Professional specialization courses of the branch (60 credit points)

1. Principles of audio-visual communication

4 6 2 2 1 1

2. Marketing communication

4 6 4 1

3. Advertising in internet, TV, press and radio

3 4.5 2 1

4. Economics of entrepreneurship

2 3 2 1

5. Bookkeeping 2 3 2 16. Copyright 1 1.5 2 17. Legislation in commercial

activities 2 3 2 1

8. Semantics and pragmatics of texts in advertising

2 3 2 1

9. Logics 2 3 2 110. Rhetoric and public

speaking 2 3 2 1

11. Creativity process 2 3 2 112. Business German

(Russian, Spanish) 6 9 3 3 1 1

13. History of Latvian culture 2 3 2 114. Principles of visual arts 2 3 2 115. Abstracting and

annotation 2 3 2 1

16. Semantics and semiotics 2 3 2 117. Research methods in

advertising 2 3 2 1

18. Advertising psychology 2 3 2 119. Advertisement texts 2 3 2 120. Study of colours 2 3 2 121. Principles of project

management in advertising

2 3 2 1

22. Principles of project management in PR

2 3 2 1

23. Management 2 3 2 124. Study paper 6 9 2 2 2 defe

nceTOTAL: 60 4 10 8 13 13 12 11 14

4. Optional elective courses (6 credit points)

1. Interior design 4 6 2 2 1 12. Foreign language (third) –

French or Italian, Spanish, German, Russian

4 6 2 2 1 1

3. Developmental psychology

2 3 2 1

4. Main statement of the EU 2 3 2 15. Acting technique 2 3 2 1 16. Principles of photography 4 6 2 2 1 1

14

7. Introduction into the Foreign Literature

2 3 2 1

8. Advertising management 4 6 2 2 1 19. Principles of computer

graphics (Corel)2 3 2 1

10. Introduction of sociolinguistics

2 3 2 1

11. History of culture 2 3 2 112. Branding 2 3 2 1

TOTAL: 6 1 2

5. Praxis (26 credit points)

Study praxis1. Praxis of information

search 1 1.5 1 1

2. Organisational praxis 2 3 1 1 1Professional praxis

1. Praxis of PR/Advertising 6 9 1 1 1 3 defence

2. Short-term traineeship 3 4.5 1 2 defence

3. Long-term traineeship 14 21 9 5 defence

TOTAL: 26 1 2 2 1 3 9 86. Diploma Paper and state examination (12 credit points)

1. Development and defence of the Diploma Paper

10 15 10 defence

2. State examination 2 3 2 1TOTAL: 12 12

№ Subject title Term Total number of hours Credit pointsContact hours

Individual work


1. Philosophy 1 48 32 22. Politology 3 48 32 23. Computer science 1 32 48 24. Native language 1-2 96 64 45. Business ethics 4 48 32 26. Business English language 1-4 128 192 8

2. Theoretical courses of the branch (36 credit points)

1. Theory of advertising 4 48 32 22. Sociology 3 48 32 23. Theory of information society 1 32 48 24. Management of reputation 2 32 48 2

15




communication1-2 64 96 4

10. Public Relations 4-5 96 64 411. Modern business


7 32 48 2

12. Behaviour etiquette 5 16 24 113. Music and silence in


14. Communication psychology 6 32 8 115. Theories of public opinion 2 48 32 216. Principles of scientific research

work 1-2 96 64 4



4-5 64 96 4

2. Marketing communication 3 64 96 43. Advertising in Internet, TV,

press and radio 2 64 56 3

4. Economics of entrepreneurship 5 32 48 25. Bookkeeping 5 32 48 26. Copyright 6 16 24 17. Legislation in commercial

activities 5 48 32 2


7 48 32 2

9. Logics 5 48 32 210. Rhetoric and public speaking 4 32 48 211. Creativity process 3 32 48 212. Business German (Russian,

Spanish) 5-6 112 128 6

13. History of Latvian culture 7 32 48 214. Principles of visual arts 4 48 32 215. Abstracting and annotation 6 48 32 216. Semantics and semiotics 7 48 32 217. Research methods in

advertising 6 32 48 2

18. Advertising psychology 3 48 32 219. Advertisement texts 6 32 48 220. Study of colours 3 32 48 221. Principles of project

management in advertising 7 48 32 2


7 32 48 2

23. Management 7 48 32 224. Study paper 2-4-6 96 144 6

16


1. Interior design 1-2 64 96 42. Foreign language (third) –


3-4 96 64 4

3. Developmental psychology 5 32 48 24. Main statement of the EU 6 48 32 25. Acting technique 5 48 32 26. Principles of photography 1-2 64 96 47. Introduction into the Foreign

Literature3 32 48 2

8. Advertising management 3-4 64 96 49. Principles of computer


10. Introduction of sociolinguistics 3 32 48 211. History of culture 6 32 48 212. Branding 6 32 48 2


Study praxis1. Praxis of information search 1 40 12. Organisational praxis 1-4 80 2

Professional praxis1. Praxis of PR/Advertising 2-4-6-8 240 62. Short-term traineeship 5-6 120 33. Long-term traineeship 7-8 560 14

6. Diploma Paper and state examination (12 credit points)


8 400 10

2. State examination 8 80 2

3.2.2. PART-TIME STUDIES № Subject title Total

credit point

number

ECTS Number of credit points per term Report type

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Exams Tests


1. Philosophy 2 3 2 12. Politology 2 3 2 13. Computer science 2 3 2 14. Native language 4 6 2 2 25. Business ethics 2 3 2 1

17

6. Business English language

8 12 2 2 2 2 2 2

TOTAL: 20 30 8 4 4 2 2 7 32. Theoretical courses of the branch (36 credit points)

1. Theory of advertising

2 3 2 1

2. Sociology 2 3 2 13. Theory of

information society 2 3 2 1

4. Management of reputation

2 3 2 1



7. Social psychology 2 3 2 18. Organization

psychology2 3 2 1

9. Verbal and non-verbal communication

4 6 2 2 1 1

10. Public Relations 4 6 2 2 1 111. Modern business


2 3 2 1

12. Behaviour etiquette 1 1.5 1 113. Music and silence

in communication 2 3 2 1

14. Communication psychology

1 1.5 1 1

15. Theories of public opinion

2 3 2 1

16. Principles of scientific research work

4 6 2 2 1 1

TOTAL: 36 6 8 4 6 4 2 2 3 1 12 73. Professional specialization courses of the branch (60 credit points)


4 6 2 2 1 1

2. Marketing communication

4 6 2 2 1

3. Advertising in internet, TV, press and radio

3 4.5 2 1

4. Economics of entrepreneurship

2 3 2 1

5. Bookkeeping 2 3 2 16. Copyright 1 1.5 2 1

18

7. Legislation in commercial activities

2 3 2 1


2 3 2 1

9. Logics 2 3 2 110. Rhetoric and public

speaking 2 3 2 1

11. Creativity process 2 3 2 112. Business German

(Russian, Spanish) 6 9 2 2 2 1 1

13. History of Latvian culture

2 3 2 1

14. Principles of visual arts

2 3 2 1

15. Abstracting and annotation

2 3 2 1

16. Semantics and semiotics

2 3 2 1

17. Research methods in advertising

2 3 2 1

18. Advertising psychology

2 3 2 1

19. Advertisement texts 2 3 2 120. Study of colours 2 3 2 121. Principles of

project management in advertising

2 3 2 1


2 3 2 1

23. Management 2 3 2 124. Study paper 6 9 2 2 2 defe

nceTOTAL: 60 2 8 8 8 12 12 6 4 11 14


1. Interior design 4 6 2 2 1 12. Foreign language

(third) – French or Italian, Spanish, German, Russian

4 6 2 2 1 1

3. Developmental psychology

2 3 2 1

4. Main statement of the EU

2 3 2 1

5. Acting technique 2 3 2 1 1

19

6. Principles of photography

4 6 2 2 1 1

7. Introduction into the Foreign Literature

2 3 2 1

8. Advertising management

4 6 2 2 1 1

9. Principles of computer graphics (Corel)

2 3 2 1

10. Introduction of sociolinguistics

2 3 2 1

11. History of culture 2 3 2 112. Branding 2 3 2 1

TOTAL: 6 1 25. Praxis (26 credit points)

Study praxis1. Praxis of

information search 1 1.5 1 1

2. Organisational praxis

2 3 2 1

Professional praxis

1. Praxis of PR/Advertising

6 9 1 1 1 3 1

2. Short-term traineeship

3 4.5 1 1 1 defence

3. Long-term traineeship

14 21 1 9 4 defence

TOTAL: 26 1 1 2 1 5 12 46. Diploma Paper and state examination (12 credit points)


10 15 10 defence

2. State examination 2 3 2 1TOTAL: 12 12

№ Subject title Term Total number of hours Credit pointsContact hours Individual work


1. Philosophy 1 16 64 22. Politology 3 16 64 23. Computer science 1 16 64 24. Native language 1-2 40 120 45. Business ethics 5 20 60 26. Business English language 1-4 80 240 8

20

2. Theoretical courses of the branch (36 credit points)

1. Theory of advertising 5 24 56 22. Sociology 3 20 60 23. Theory of information society 1 20 60 24. Management of reputation 4 16 64 25. Journalism 2 20 60 26. Theories of mass



communication2-3 40 120 4

10. Public Relations 4-5 40 120 411. Modern business


7 24 56 2

12. Behaviour etiquette 9 8 32 113. Music and silence in


14. Communication psychology 8 32 8 115. Theories of public opinion 2 24 56 216. Principles of scientific research

work 1-2 40 120 4



4-5 40 120 4

2. Marketing communication 3-4 40 120 43. Advertising in internet, TV,

press and radio 3 40 80 3

4. Economics of entrepreneurship 5 16 64 25. Bookkeeping 5 24 56 26. Copyright 7 16 24 17. Legislation in commercial

activities 5 16 64 2


9 20 60 2

9. Logics 6 16 64 210. Rhetoric and public speaking 6 24 56 211. Creativity process 3 20 60 212. Business German (Russian,

Spanish) 6-8 60 180 6

13. History of Latvian culture 7 16 64 214. Principles of visual arts 4 20 60 215. Abstracting and annotation 6 24 56 216. Semantics and semiotics 9 24 56 217. Research methods in

advertising 8 20 60 2

18. Advertising psychology 3 20 60 219. Advertisement texts 7 20 60 220. Study of colours 6 16 64 2

21

21. Principles of project management in advertising

8 24 56 2


7 24 56 2

23. Management 7 16 56 224. Study paper 2-4-6 60 180 6

4. Optional elective courses (6 credit points)1. Interior design 1-2 40 120 42. Foreign language (third) –


6-7 48 112 4

3. Developmental psychology 5 20 60 24. Main statement of the EU 5 20 60 25. Acting technique 5 24 56 26. Principles of photography 1-2 32 128 47. Introduction into the Foreign

Literature3 24 56 2

8. Advertising management 6-7 48 112 49. Principles of computer


10. Introduction of sociolinguistics 3 20 60 211. History of culture 6 24 56 212. Branding 6 24 56 2


Study praxis1. Praxis of information search 2 40 12. Organisational praxis 8 80 2

Professional praxis1. Praxis of PR/Advertising 4-9 240 62. Short-term traineeship 6-8 120 33. Long-term traineeship 8-10 560 14

6. Diploma Paper and state examination (12 credit points)


10 400 10

2. State examination 10 80 2

3.3. Comparison of the professional Bachelor study programme of the IHSPP

(SPPA) “Advertising and Public Relations” with other higher education study

programmes in Latvia and abroad.

The content, structure and organization of the Professional Bachelor study

programme of the IHSPP (SPPA) are compared to similar programmes of other Latvian

or foreign High Schools.

Comparison was made with the following study programmes:

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a. Professional higher education programme in Communication and

Public Relations of the Vidzeme High School1,

b. Study programme in Advertising at the University of Ferris

(Michigan, USA)2,

c. Study programme in Communication and Public Relations of the

University of Europe3.

Review Ferris

University

University of

Europe

High School of

Vidzeme

IHSPP (SPPA)

Length of studies 3 years 3 years 4 years 4 years

Programme amount(in credit points)

125 138 160 160

Entrance regulations

Secondary school grades – 2.5 (in 4-point scale)

Secondary school grades

Results of centralized exams

Results of centralized exams

Evaluation system 4-point scale (average grade 2.0 – in order to graduate)

4-point scale (average grade 2.0 – in order to graduate)

10-point scale (for graduation it is necessary to fulfil the study programme)

10-point scale (for graduation it is necessary to fulfil the study programme)

Praxis Part of study programme

Part of study programme

Part of study programme

Study methods and forms

Projects, creative tasks, examination tasks in auditorium, study works

Study works, presentations, exams of the middle of the term

Projects, study works, examination works in auditorium

Projects, study works, creative tasks, presentations, seminars, analytical works, examination works in auditorium

Programme specialization

Advertising in business communication

Public Relations in business administration

Public Relations in communication

Management of Public Relations and Advertising

__________________________________________________________________

1http://www.va.lv/lat/

2http://www.vault.com/graddegree/school/school_main.jsp?

program_id=1280&type=1&co_page=5&ch_id=408&pt=1

3http://www.euruni.com/

23

4. Evaluation system (definition of the choice of evaluation methods and

result analysis)

4.1. Evaluation system

Study results are evaluated according to 10 point scale (regulation Nr. 208

from 14.04.1998 of the Ministry of Science and Education of the Republic of

Latvia „About united account of the study result evaluation”) according to ECTS

(European Credit Transfer System) standards and standards accepted in the

Republic of Latvia. The lowest passing mark is 4.

Acquisition level Evaluation DefinitionApproximate

ECTS evaluation

Very high10 with distinction A

9 excellent A

high8 very good B

7 good C

average

6 almost good D

5 satisfactory E

4 almost satisfactory E/FX

low 3–1 unsatisfactory Fail

10 - with distinction – knowledge that goes beyond the study programme

requirements, it indicates individual research and profound interpretation of

problems;

9 - excellent – study programme requirements are fully obtained, skills of

independent usage of obtained knowledge;

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8 - very good – fully obtained study programme requirements, but sometimes there

is a lack of profound understanding and skills for independent implementation of

knowledge for difficult questions;

7 - good – study programme requirements are acquired, but in the same time there

can be some lack of knowledge observed;

6 - almost good – study programme requirements are acquired, but there are larger

lacks of knowledge of the obtained, not profound question understanding;

5 - satisfactory – study programme requirements are acquired in general, there is a

lack of profound understanding of certain important problems;

4 - almost satisfactory – study programme requirements are acquired in general,

there is a lack of profound understanding of many important problems, there are

difficulties in practical usage of theoretical knowledge;

3 - unsatisfactory – study programme is acquired superficially and there are no

skills in implementation of obtained knowledge;

2 - unsatisfactory – the main problems described in a study programme are

acquired superficially, but there is no orientation in other important problems of

the course;

1 - unsatisfactory – there is no understanding about the subject problem.

Knowledge of students is evaluated during classes, seminars, tests and

individual works. Evaluation is given in the 10-point system or with a word

“passed” together with the mark (“not passed” together with the mark).

Students are admitted to exams or tests, if they receive necessary number of

credit points, if all study tasks are fulfilled and if at least 2/3 of the classes had

been attended during the course. Every lecturer makes notes of the level of

student’s professional knowledge and skills in a special table. Knowledge of

students is also evaluated by independent lecturers or by examination commission

for foreign language and final tests. During the final tests employers also take apart

in the examination commission. Exams or tests (with a mark) are in a written, oral

or combined form. The type of the examination is defined by the specifics of the

subject specifics. Results are registered in the examination paper.

25

The total mark of the subject consists of summarizing evaluation of the work

during the term and test/exam results.

In every subject students receive evaluation of acquisition of theoretic

materials and skills of practical implementation of theoretical knowledge,

conducting independent tasks. During the semester there is a regular knowledge

control in the form of tests, control works, seminars, independent creative tasks.

In the end of studies students pass the final test, defend their diploma paper

and qualification paper.

4.2. Result analysis

Criteria of evaluation of students’ skills and knowledge, forms and

procedures of control, feedbacks (questionnaires of students and graduates), make

it possible to analyse information about the study process and the quality of

lecturers’ work, during administrative meetings, Council sessions of the faculty

and lecturer meetings. This allows make corrections in the study process

organization by choosing more effective study methods.

5. Practical implementation of the study programme of the IHSPP

(SPPA) (study methods and forms, research work of the academic staff and its

influence on the study work, involvement of students into research projects)

Study content, forms and methods are defined according to study aims and

tasks of study programme. During theoretical and practical lectures there are both,

traditional (talks, seminars, discussions) and various innovative study forms

(projects, trainings, role games, essays, self-assessments, creative works, analysis

of video-recording of lectures, interpretation of research results, analysis of

thematic interviews etc.). Choice of forms and methods is determined by specifics

of a study subject, preparation level of students, potential of each student group,

field of interests.

26

In order to make students orient them-selves in the content and structure of

a study course, faculty lecturers have prepared study and systematic materials for

student individual work organization (course programmes, annotations, student

orienting materials – orientation plans for each lecture and supporting notes –

methodological recommendations, basic study literature, as well as tests). There

are methodological materials developed about organization types of research

activity, manuals about praxis, required parameters and criteria for exams and

Diploma paper. All these materials can be found in the library and the resource

centre.

In the resource centre there are student project work materials, which are

gathered in thematic selections, reflected on audio and video tapes, dictionaries,

albums. In the resource centre students have possibility to watch video-recordings

lead by foreign lecturers. There is a consultant in the resource centre.

A significant period at the IHSPP (SPPA) is research work of students and

lecturers.

Many lecturers are working according to their individual plans of research

activity, a part of them participate in Latvian and international scientific projects

(see appendix 6 ). Lecturers present their scientific activity results at scientifically

practical international conferences and in Latvia (including the IHSPP (SPPA)), as

well as in local and foreign publications (see appendix 6). During the last 6 years

17 lecturers have been conducting a research work in the frame of Master and

Doctor Paper preparation (see appendix 6).

Student research work starts from the 1st term.

Students receive academic support for their research activities during group

consultations, special courses about methodology of a scientific work, discussing

their research themes with course lecturers.

First year students have to write a research in an amount of minimum 20

pages. The Diploma paper that is conducted at the end of the forth year, has to

contain not less than 50 pages. Therefore, during four years a student conducts his

27

research work in an amount of approximately 150 pages (together with appendices

– approximately 250 pages).

There are various annual conferences organized at the high school, where

students and lecturers have possibility to present results of their research work and

praxis. For instance, in 2006 the themes of conducted conferences were following:

Scientifically practical conference “Project oriented thinking and

realization technologies”;

European colloquial in intercultural communication “Research

methodology of the intercultural room”;

Scientifically practical conference “Game. Paradox. Creativity”.

6. Evaluation of the perspective of the study programme of the IHSPP

(SPPA), taking into account tasks of Latvia in realization of common

strategies of the EU

The organization of the professional Bachelor programme “Advertising and

Public Relations” was defined by the improvement of market relations in modern

Latvia. Direct and indirect marketing demands specialists that are able to wok in

integrated communication system. Abandonment of a narrow specialization (for

instance, only bookkeeping, finance, advertising or direct sales, or personnel

management) saves financial matters of companies and state institutions, optimizes

atmosphere in work teams and makes the external communication easier for

detection – in offering goods, rendering services, defining needs of consumers and

customers, defining the place of a company or institution in the common structure

of the society. Therefore, specialists that have acquired the complex of knowledge

ad skills, are the advantage of today’s and future labour market of Latvia.

Acquiring subjects of the professional Bachelor programme “Advertising

and Public Relations”, specialists gain possibilities of involvement into Latvian,

and international economic, political and administrative processes.

Evaluation criteria:

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6.1. Accordance of the programme of the IHSPP (SPPA) to the state

standard of professional higher education and profession standard

Professional Bachelor study programme “Advertising and Public

Relations (PR)” is developed according to regulations Nr. 481 of the Cabinet

of Ministers from 20.11.2001 “Regulations about the 2nd level professional

higher education standard”. Regulations Nr. 3 of the Cabinet of Ministers from

3.01.2002 “Licensing procedure of a higher education programme” was

observed, when developing and organizing the study programme. The study

programme was licensed on January 17th, 2003. Number of the license - 04033-

8. The programme was accredited with the decision Nr.765 of the Accreditation

commission from 7.07.2004 / programme license expiry date is 31.12.2006.

Programme code according to the education classification of the Republic of

Latvia – 4234205.

The programme is developed in accordance with the profession standard of

“Manager of PR” (registration Nr. PS 0225, conformed with the regulation Nr.

649 from 29.12.2003 of the Ministry of Education and Science) and profession

standard of “Manager of Advertising”. Profession standard of “Manager of

Advertising”, as the initiative of the IHSPP (SPPA), was submitted to the

Ministry of Education and Science on July 31, 2006. The study content contains

of knowledge and skills corresponding to standards.

The graduates of the programme are awarded with the Professional Bachelor

Degree in management of advertising and the 5th level qualification of a

manager of advertising of public relations (PR). The awarded qualification

“Manager of PR” corresponds to the group Nr. 2419 08 of the Profession

classifier of the Republic of Latvia; the qualification “Manager of advertising”

corresponds to the group Nr. 2419 09.

A large demand and necessity in qualified specialists in the sphere of

advertising and PR in companies, mass media, Advertising and PR Agencies,

state institutions etc., as well as the lack of specialists with higher education in

advertising and PR on the Latvian labour market, has been the main reason,

29

why the IHSPP (SPPA) had started development and organization of the study

programme in advertising and PR, thus giving the possibility to obtain the 2nd

level higher education in management of advertising in the system of higher

education in Latvia.

6.2. Questionnaire of employers about the employment of graduates for the

next six years

In autumn, 2006, potential employers of students from the Faculty of

Advertising and PR took part in a questionnaire. Questionnaire participants are

managers of different institutions and companies: Ministry of Communication of

the Republic of Latvia, Ministry for Children and Family Affairs of the Republic

of Latvia, SIA „Skandi motors” Ltd., SIA LATEXPO Ltd., SIA „COPPA LTD”,

A/S Aldaris (stock company), Baltic FCB; cultural organizations – Daile Theatre,

Latvian Television and other.

More than 90% of respondents are sure that the labour market needs young

specialists – managers in advertising, and there was nobody who said they would

not need any specialists of that kind. 23.3% admit that there is a middle necessity

in specialists in advertising and PR with higher education, 66.7% consider that this

necessity is very high.

What specialists do expect employers? Opinions are quite similar. All

respondents mention as the first feature “ability of practical activity”. This shows

that the strategy of the IHSPP (SPPA) – orientation of acquisition of practical

knowledge – is correct and it corresponds with demands of the market. As the

second essential feature of specialists in advertising is mentioned “good

communication skills”. These skills can be acquired in courses of social

psychology, communication psychology (the IHSPP (SPPA) can be proud of its

highly qualified and professional lecturers of psychology), as well as participating

in work of the Students’ Council, doing tasks of organizational praxis. Employers

30

expect from graduated students skills of idea generation, conscience,

responsibility, skills of a team work. Theoretical knowledge has received the

smallest support, but still they are evaluated as important.

The main drawbacks in preparation of specialists of advertising have been

mentioned: distance of the theory from the real life. Lack of practical skills, not a

complete knowledge of global tendencies, lack of experience and knowledge of

young people about technical possibilities in advertising, incapacity of generation

of useful ideas.

Employers are interested in improvement of the process of preparation of

specialists in the high school, therefore, there are useful advices found in

questionnaires – involvement of specialists practitioners in the study process;

conduction of independent projects in advertising in the study process; finding

good collaboration partners for students’ praxis; organization of praxis in leading

advertising companies of Latvia and the Baltic States.

An interesting fact – 77% of respondents admit that they are ready to employ

graduated of the High School even without practical experience, which shows how

important the specialists are, and the working place puts high expectations on

young people with higher education.

7. Students:

7.1. Number of students in the programme

The total number of students in the programme – 598.

7.2. Number of matriculated in the 1st study-year

2006/2007 - Number of matriculated in the 1st study-year –234.

7.3. Number of graduates

In the academic year of 2006/2007 there will be the first graduates of the

programme in Advertising and PR of the IHSPP (SPPA).

7.4. Students’ questionnaires and their analysis

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The High Schools is aimed to improve the study process and quality of

rendered services for students. In this case there is being a yearly student’s

questionnaire conducted about the question of contentment with the study process.

In order to evaluate the study process, the dominance of study methods in

different subjects, the feedback, students make an evaluation of concrete study

subjects of the previous semester according to 5-point system, which is yearly

conducted. The questionnaire of June 2005 shows that students had gained very

profound theoretical knowledge, skills of analysing, critical evaluation,

argumentation and skills of team work in such subjects like Theories of public

opinion, Journalism, Reputation.

Analysis of questionnaires has shown that there are different prevailing

methods used in different subjects. Team work is mainly used in Advertising in

Internet, TV, radio and press, Politology, Ethics; individual work – in English

language, Journalism, Reputation, Principles of visual art, Bookkeeping; praxis on

the spot is characteristic in Advertising in Internet, TV, radio and press,

Reputation, English language, Principles of visual art, Abstracting and annotation.

Student have highly evaluated the process of creativity and generation of ideas in

such subjects like Reputation, Advertising in Internet, TV, radio and press,

Journalism.

It is necessary to point that students have gained positive emotions in

following subjects – Advertising in Internet, TV, radio and press; Theories of

public opinion, Journalism, Reputation, Advertising management, Principles of

Visual art, Ethics, Native language, Bookkeeping – which means that classes had

been corresponding, interesting. The results of respondents show that students have

good relationships with lecturers, so there is a successful feedback. There was a

special attention paid on subjects, in which there was a low co-operation between

lecturers and students, even in the case of necessity – changing the lecturer.

In January of 2006 there was a questionnaire conducted for students of the

Faculty of Advertising and Public Relations – 271 inquiry forms .

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Programme organizers managed to prepare a programme that would not only

correspond with requirements of the profession, but would be also interesting in

the process of acquisition. 95.5% of students are satisfied with the contents of

studies and only 4.5% express non-satisfaction and complains. But it doesn’t

means that it is not necessary to continue improving the study content. 8.4% of

students point at lining of study materials. Study contents are prepared by

comparing and studying study contents of colleagues, coming to an agreement

about correspondence of materials.

The questionnaire shows that almost in all cases students are introduced with

the study programme (plan) in the beginning of the lecture (85.6%). 70% of

respondents admit that the amount of handouts. It’s an interesting fact that there

are many 2nd and 3rd year students who think that there could be even more

handouts (3rd year students – 47.6%). It can be partly explained with the fact that

students from 2nd, 3rd courses might have started working and they lack the time for

libraries and profound material selection, therefore, the handouts prepared by

lecturers are evaluated higher. However, there is no essential difference in opinions

of day- and evening-department students as well as part-time students.

According to students’ questionnaires the most sufficient study method for

profession acquisition is conduction of creative works as a part of individual

studies (43.6% of students), leaving presentations (15.6%) and analytical works

(15.8%) on the 2nd and the 3rd places. Academic staff also admits that creative tasks

are very essential for acquisition of advertising and PR, because the future

specialists have to be creative and develop non-standard way of thinking, initiation

and generation of new ideas, which are being practised in all subjects as special

projects.

Individual works is an essential part in the study process. Students from

evening-department and part-time students (14.4%) think that sometimes the

amount of the study material is not sufficient for conduction of an individual work.

Therefore, there are consultation hours offered for students in case of a necessity,

33

where students can receive individual advices and suggestions in questions of

interest.

Good cooperation of students and lecturers is an essential feature in the

study process, therefore, we are happy to announce that 92.5% of students think

that there are good relationships between students and lecturers. It’s an interesting

fact that evening-department students and part-time students, even more that day-

department students evaluate their relationships with professors as good and

sufficient.

Results of questionnaires show that students wish a tighter link with the

administration, because they sometimes lack some information about the study

programme and process. Students wish to receive well timed information about

changes in the timetable, and they suggest to arrange it through the web-site of the

IHSPP (SPPA). 5.3% of respondents think that the study timetable is not fully

observed, therefore it is essential to examine students’ suggestions about

optimization of the study process organization.

In 2006 during the spring semester 2nd year students conducted a project

about reputation and image of the High School in terms of the course

“Reputation”. There was a questionnaire developed and 47 students and 30

lecturers interviewed. The results showed that 76.6% had chosen the IHSPP

(SPPA) because they had been interested in the study programme. Interesting

programme, the balance between theory and praxis, special approach for the study

process and teaching methods are mentioned as the main value and advantage of

the high school in comparison to other high schools.

7.5. Participation of students in the improvement of the study process

Faculty administration pays a lot of attention to involvement of

students into improvement of the study process.

There is a student representation in every structure and it is responsible for

management of the study process: in the Constitution Meeting, Senate, Faculty

34

Council, Student Council – students represent the faculty in the commission about

study crediting.

In the beginning of every term, informative meetings take place, during

which students receive information about the study content and specifics in the

actual period, about actual questions of the research work and praxis. During the

meetings lecturers present new study courses.

There have been regulations developed that regulate various fields of study

activities.

There are monthly student group meetings organized, in which

representatives of administration take part. There are questions, students’

suggestions and wishes for a better study process analysed during these meetings.

Students have the possibility to discuss their problems, possible solutions with the

rector, the dean, besides, those who are willing, once in two weeks there are talks

with the dean organized in non-formal conditions, in order to discuss study

programmes, questions of high school development, various psychological

problems.

There is a student questionnaire system developed that gives students the

possibility to express their opinion about the quality of the content of the study

process.

For student suggestions there is a special regulation developed and

confirmed in the Senate (Senate meeting in February 5, 2003).

8. Evaluation of the academic personnel at the IHSPP (SPPA):

8.1. Number of academia staff, pointing the number of academic

positions and a number of persons who have Doctor scientific degree or

Master degree

The study programme is being realized by 39 lecturers, 15 are elected in the

academic position (38.5%). Out of them there are:

35

• Academician of the International Academy of Psychology Science – 1;

Professors – 2;

Associated professors – 4;

University lecturers – 2;

Lecturers – 6;

There are 13 Doctors or professors (33.33%) involved in the realization of the

study programme:

Habil.doc.– 1;

State emer. scientists -1;

Doctors – 10;

Professors -1;

There are 15 Masters, 8 Doctors and 3 specialists with Higher education involved

in the study programme.

Lecturers that work on the basis of the principle work

Nr. Surname, name Scientific degree,

position

Study courses

1. Bartele Tatjana Dr. hist. Principles of scientific research work2. Brazauska Valda Dr. phil. Philosophy, Logics3. Cherepahina

LidijaMag. sc. soc., doktorante

Reputation management, Journalism, Theory of information society, Theory of mass communication, Verbal and non-verbal communication, Theories of public opinion, Public relations

4. Dimpere Inara Mag. philol.,lektore

Business English

5. Eglitis Artis Mag. sc. soc.,lektors

Theory of information society, Theory of mass communication, Journalism, Theories of public opinion, Public relations

6. Eiholca Anita Mag. philol., doktorante

Business English

7. Gusevs Aleksandrs

Dr. paed., asoc. prof.

Native language, Creativity process, Russian language (2nd foreign language), Abstracting and annotation

8. Ivanchikova Inessa

Mag. art., docente Business German (2nd foreign language)

9. Matule Guna Dr. sc. soc. Business ethics, Sociology, Etiquette of behaviour, Development tendencies of Latvian culture

10. Mihailova Mag. philol., asoc. French language

36

Svetlana prof.11. Mihailovs Janis Dr. psych.,

academician, certified psychologist

Semantics and semiotics

12. Milbrets Janis Camera operator Audio-visual communication, Principles of photography

13. Muzis Roberts Professor Principles of visual art 14. Pishinska Inna Mag. psych., PhD

student, lecturerDevelopmental psychology

15. Roze Janis Mag. psych., PhD student, lecturer

Psychology of organizations

16. Savona Inna Mag. psych., lecturer

Social psychology, Communication psychology

17. Veide Martinsh Dr. psych., university lecturer

Social psychology, communication psychology, Psychology of advertising

18. Voronova Natalija

Mag. psych., lecturer

Psychology of organizations, Technologies of individual image creation

19. Skachkova Olga Dr. philol., asoc. prof.

Introduction into foreign literature

20. Meikhane Dzidra Dr. habil. paed., emer. prof.

Principles of scientific research work

21. Ivanova Natalija Dr. psych., asoc. prof.

Developmental psychology

Lecturers that work on the work consolidation basis Nr. Surname, name Scientific degree,

positionStudy courses

1. Aboltina Marite Dr. philol. Creativity process2. Gutmanis

NormundsMag. math., PhD student

Economics of entrepreneurship, Marketing communication, Research methods in advertising

3. Helde Aivars director Advertising in Internet, TV and radio, Study of colours, Principles of visual arts, Acting techniques

4. Jargans Ilmars Mag. sc. soc. Verbal and non-verbal communication, Reputation management, Advertising in Internet, TV and radio

5. Kalnina Ruta Mag. sc. soc. Management 6. Kantane Vineta Mag. sc. pol., PhD

studentPolitology

7. Leitane Aija Mag. jur. Copyright, Legislation in commercial activities

8. Liepa Dite Mag. philol., PhD student

Native language, Sociolinguistics

9. Ozoliņa Laila Mag. sc. soc. Principles of project management in advertising

10. Paperno Leonids Dr. sc. ing. Economics of entrepreneurship 11. Plaviņa Beata Mag. oec. Bookkeeping 12. Putninsh Eriks Mag. paed. Computer science, Principles of computer

graphics 13. Ruklis Kaspars Mag. sc. soc. Texts in advertising, Principles of project

37

management in PR 14. Skadna Dace Mag. art. Rhetoric and public speaking, Acting

techniques 15. Spire Diana Mag. philol. Semantics and pragmatics of texts of

advertising, Semantics and semiotics, Abstracting and annotation

16. Strazhnovs Georgijs

Specialist of Russian language and literature

Theory of advertising, Branding

17. Kraminsh Edgars Dr. paed. Music and silence in communication 18. Apse Vineta Mag. paed., PhD

studentBusiness English, Modern business communication and advertising

8.2. Accordance of the qualification of the academic personnel to

realization of aims and tasks of structural units (project management,

research directions and their results), underlining that there are at least 50%

of the elected academic personnel are working in the study programme of

higher education, not including elective parts of a programme, praxis,

realization of final and state examination

The level of professional qualification and competence of lecturers conforms

with aims and tasks of the faculty: during the last 6 years there were 6 lecturers out

of 39 who took place in realization of Latvian and international scientific projects;

26 people prepared publications, 7 conducted a scientific research in terms of

preparation of the Master Paper, 2 people made research in terms of preparation of

Doctor Paper preparation; 8 people are proceeding their Doctor studies.

All lecturers organize a project or a research work in the frames of their

subjects.

From 15 lecturers that are elected for the position, there are 11 (73%) who

offer courses in professional specialization and theoretic basic courses.

Biographies (Curriculum vitae) of scientific research or art activities of the

academic personnel are in Appendix Nr. 6.

38

8.3. There are at least two Doctors or professors in that science field, in

which the higher education programme is conducted

The programme of Advertising and PR has humanitarian directions. Study

subjects contain fields of literature, art, music, philosophy, psychology, ethics and

aesthetics.

There are doctors of social sciences (1) as well as of humanities (history,

philosophy, philology and psychology) (7).

In total there are 12 doctors participating in the realization of the programme.

8.4. Policy of selection, reinstatement, training and development of the

academic personnel for the next six years

Strategy of personnel selection, reinstatement:

Preparation of new lecturers from the perspective graduates of the IHSPP

(SPPA);

Invitation of lecturers from other High School doctors and PhD students for

lecturing at the IHSPP (SPPA), if their interests correspond with interests of

the IHSPP (SPPA);

Involvement of the brightest specialists practitioners of the branch;

Involvement of foreign specialists in the realization of the programme on the

basis of the contract.

Strategy of personnel training and development:

Lecturer exchange with foreign partners and traineeship in the field of

scientific topic;

Moderation of methodological seminars and thematic conferences;

39

Courses of improvement of professional skills for specialists;

Exchange of pedagogical experience in methodological meetings and

laboratory work;

Analysis of work experience of the personnel in the context of the quality

monitoring of the study process.

8.5. The academia personnel involved into the programme of the IHSPP

(SPPA) has to be highly qualified and competent in order to ensure that

students learn the necessary scientific skills, theoretic knowledge and

acquisition of skills and competences

See information about qualification and competence of the academic

personnel in point 8.

9. Financial sources and infrastructural support

The material support of the programme consists of a building at Bruņinieku

Street 65 (2800 m2), a building at Gogoļa Street 12 (450 m2) – these two buildings

with the surrounding land form the property of the higher school.

There is a scholastic base in Stameriena (Gulbene District – 2100 m ) in the

process of equipping – which is meant for creative outing, seminars, trainings,

project development and as well as a relaxation complex. There are new facilities

for study seminars, praxis in Lubana, Valka and Gulbene.

The studies of the programme Advertising and PR are being taken in the

building on the Bruninieku Street 65, where, except for rooms for studies and re-

creative rooms there are 2 apartments for professors, and this enables a regular

work of foreign lecturers.

There are four computer rooms at the Bruņinieku Street 65 (66 m2, 45 m2, 45

m2 and 25 m2) where there are 60 PC computers with a connection to the Internet

40

and 15 Apple system computers. In total, there are 100 computers, 14 printers and

4 scanners in the High School.

For programme realization there are audio, visual and other technical

matters used – 24 TV-sets, 2 video-projectors, 1 LCD TV-set, 17 video-

recorders, 27 dictophones, 20 digital photo-cameras, 10 digital video-cameras,

a system for binding books and brochures, 6 copying machines, 2 overhead

projectors.

There are two Resource centres at the IHSPP (SPPA) – psychological and

for foreign languages (66 m un 47 m ) and a methodological cabinet (45 m ),

where there are methodological materials, wide range of audio and video materials

available, which are necessary for the study process.

It is also possible to use the cinema library, which is equipped with 3

cameras, system of illumination and assembly table.

The library complex is used for methodological support of a programme –

a library with a reading room (180 m ) and Internet rooms (66 m ). At the moment

there are 14300 units in the library and the fond of the Resource centre of the

IHSPP (SPPA).

There are books in Latvian, Russian and English language available. The

leading attention is paid on the purchase of the newest editions abroad in the

whole set with CDs. The IHSPP (SPPA) has good collaboration contacts with

the Latvian National Library; the IHSPP (SPPA) uses its halls for exhibitions

of various topics in order to give students the possibility to get information

about important books.

One of the greatest benefits for students as well as for lecturers is the

EBSCO data base, which allows to get the most actual information in social

sciences, management, marketing and other questions of business and

economics, which is published in journals abroad.

There are following psychological journals in English that are being

subscribed: „Communication Theory”, „Humour”, „European Journal of Work and

Organizational Psychology” etc.

41

Utilization dynamics at the library, not including traditional catalogues, is

provided by business computer programme that includes two data bases:

methodological and book materials.

Students have a possibility to use other Latvian scientific library funds (for

instance, Scientific Library funds of the University of Latvia, funds of the Academic

library, funds of the library of Misinsh etc.).

There is a sports hall (60 m2) in the High School in order to ensure broad

physical activities; there is a sports hall and a gym being rented in the Latvian

Academy of Science.

It is anticipated to cover study programme expenses from the study payment,

which is defined from 725 LVL to 850 LVL per annum for the year 2006/2007,

depending on a study form.

1. Public relations:

10.1. Cooperation with employers

Cooperation with employers is being conducted using connections of the

High School, personal contacts, as well as contacts with employed students, whose

employers are interested in improvement of the study programme of the IHSPP

and offer of working positions for praxis.

10.2. Cooperation with Latvian and foreign high schools that have similar

higher education programmes

There is a long-term student-exchange agreement concluded with the

University of Milan (Italy). According to this agreement there are two students

from the IHSPP (the programme of Advertising and PR/2006/07) who are

prolonging their studies at the University of Milan, in terms of the student

exchange programme ERASMUS. The programme anticipates that every year

there are two students of the programme of Advertising and PR sent for studies at

the Faculty of Milan.

42

There has been put a start for development of a partnership with a private

High School ES-MOD, German department in Berlin. The cooperation anticipates

student praxis at ES-MOD High School in advertising and PR in terms of the

Leonardo d’ Vinci programme.

There are cooperation agreements conducted with Latvian High Schools that

offer similar study programmes: Vidzeme High School, Baltic International

Academy (Baltic Russian Institute), Business High School “Turiba”.

11. Documents that confirm that in case of liquidation of the higher education programme, the announcer will ensure the students a possibility to prolong acquisition of education of a concrete study programme in other higher education institution or choosing other programme

See information in Appendix Nr.

12. Development plan of the higher education programme:1) Succeed development of modern technologies of research work organization

and studies (definition of the theme, participation at international projects).

2) Involve highly qualified specialists with a scientific degree into the study

work.

3) Support the educational staff (especially the young ones) and increase of the

qualification of employees both, in Latvia and abroad.

4) Activate exchange of students and lecturers with other high schools.

5) Enlarge the material base of the high school (new study buildings, provision

with computers and programmes, photo- and video-techniques etc.).

6) Advance courses of scientific, technical and professional aspects. Develop

informative source, range of books and journals in the resource centre and

the library – in order to increase the quality of Bachelor and Master Paper

research.

7) Correct and improve study programme basing on systematic management of

the quality.

8) Increase the number of partners of the high school and potential employers.

43

9) Prepare a professional Master’s programme.

The self – assessment of the programme of "Advertising and Public Relations" for

acquisition of the Bachelor professional degree in management or qualification of

a manager of PR or advertising, was prepared by:

Glorija Sarkane

Advertising and Public Relationsprogramme director

44

Appendix Nr. 1

Excerpt from the protocol of the Senate Meeting

45

46

Appendix Nr. 2

Licence Nr. 04033-8, 17.01.2003

47

48

Appendix Nr. 3

Accreditation document Nr. 765, 07.07.2004

49

50

Appendix Nr. 4

Standard of the issued diploma and appendix

51

According to the resolution Nr. 001 dated 20 June 2007 of theState Qualification Commission

Linda Jansone(personal ID. xxxxxx-xxxxx)

is granted

ADVERTISING MANAGER QUALIFICATION

Obtained qualification corresponds with the 5th level of professional qualification

andPROFESSIONAL BACHELOR DEGREE IN SOCIETY

MANAGEMENT

Rector ____________________ J. Zalkalns

Head of the State Qualification Commission ____________________ V. Tilgalis

RigaJune 27th, 2007.Registration Nr. xxxx

52

INTERNATIONAL HIGH SCHOOL OF PRACTICAL PSYCHOLOGY

Reg. Nr. 40003011275Bruninieku Street 65, Riga, LV-1011, e-mail: [email protected]

Diploma supplement Diploma series PDC Nr. xxxx

This Diploma Supplement follows the model developed by the European Commission, Council of Europe and UNESCO/CEPES. The purpose of the supplement is to provide sufficient independent data to improve the international “transparency” and fair academic and professional recognition of qualifications (diplomas, certificates etc.).

It is designed to provide a description of the nature, level, context and status of the studies that were pursued and successfully completed by the individual named in the Diploma to which this supplement is appended. It should be free from any value judgements, equivalence statements or suggestions about recognition. Information in all eight sections shall be provided. Where information is not provided, the reason shall be explained.

1. INFORMATION IDENTIFYING THE HOLDER OF THE QUALIFICATION:

1.1. Name: Linda1.2 . Surname: Jansone1.3. Date of birth (day/ month/ year): xx.xx.xxxx.1.4. Student identification number or code: xxxxxx-xxxxx

2. INFORMATION IDENTIFYING THE QUALIFICATION:2.1. Name of qualification: Advertising manager 2.2. Main field(s) of study for the qualification: Advertising and Public Relations2.3. Name (in original language) and status of awarding institution: Starptautiskā

Praktiskās Psiholoģijas Augstskola (International High School of Practical Psychology), private, term less state certified higher school (Resolution Nr.5 of LR Supreme Council of Education, 22.01.2004).

2.4. Name (in original language) and status of institution (if different from 2.3.) administering studies: see 2.3.

2.5. Language(s) of instruction/examination: Latvian2.6.3. INFORMATION ON THE LEVEL OF THE QUALIFICATION:3.1. Level of qualification: professional Bachelor’s higher educational programme (5th

level)3.2. Official length of programme, start and end date of the acquisition of the

programme: 4 years (160 credits), 1 credit corresponds to 40 hours including tutorial and individual work.); started studies in 2003, finished studies in 2007.

3.3. Access requirements: secondary education4. INFORMATION ON THE CONTENTS AND RESULTS GAINED:4.1. Mode of study: full-time studies4.2. Programme requirements: In accordance with the standard on the profession of a

manager in advertising (Nr. PSxxxx) 5th level of qualification, the students acquire the specific knowledge and skills necessary for professional activities. In the end of studies it is necessary to pass an exam in the speciality, the diploma thesis and qualification paper (diploma project) should be defended.

4.3. Programme details and the individual grades/marks/credits obtained:

53

Subject title Number of credits

ECTS number of credits

Grades

Educational study coursesPhilosophy 2 3 6 (almost

good)Politology 2 3 6 (almost

good)Computer science 2 3 Passed (7)Native language (propaeduetics) 2 3 7 (good)Native language (stylistics) 2 3 7 (good)Business ethics 2 3 7 (good)Business English language 8 12 8 (very good)Theoretical courses of the branchTheory of advertising 2 3 8 (very good)Sociology 2 3 Passed (8)Theory of information society 2 3 6 (almost

good)Management of reputation 2 3 Passed (7)Journalism 2 3 7 (good)Theories of mass communication 2 3 5 (satisfactory)Social psychology 2 3 8 (very good)Organization psychology 2 3 6 (almost

good)Verbal and non-verbal communication 4 6 8 (very good)Public Relations 4 6 8 (very good)Modern business communication and advertising

2 3 8 (very good)

Behaviour etiquette 1 1.5 Passed (7)Music and silence in communication 2 3 7 (good)Communication psychology 1 1.5 Passed (9)Theories of public opinion 2 3 7 (good)Principles of scientific research work 4 6 8 (very good)Professional specialization courses of the branchPublic Relations 4 6 9 (excellent)Marketing communication 4 6 6 (almost

good)Advertising in Internet, TV, press and radio 3 4.5 Passed (10)Economics of entrepreneurship 2 3 Passed (7)Bookkeeping 2 3 Passed (5)Copyright 1 1.5 Passed (7)Legislation in commercial activities 2 3 7 (good)Semantics and pragmatics of texts in advertising

2 3 Passed (6)

Logics 2 3 7 (good)Rhetoric and public speaking 2 3 Passed (8)Creativity process 2 3 9 (excellent)Business German (Russian, Spanish) 6 9 7 (good)History of Latvian culture 2 3 Passed (7)Principles of visual arts 2 3 9 (excellent)

Abstracting and annotation 2 3 Passed (8 )

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Semantics and semiotics 2 3 Passed (8 )Research methods in advertising 2 3 Passed (7)Advertising psychology 2 3 Passed (7)Advertisement texts 2 3 6 (almost good)Study of colours 2 3 Passed (9)MethodologyMethodology of scientific research 2 3 Passed (6)Principles of project management in advertising 2 3 8 (very good)Principles of project management in advertising 4 6 8 (very good)Principles of project management in Public Relations

2 3 8 (very good)

Management 2 3 7 (good)Optional elective coursesInterior design 4 6Foreign language (third) – French or Italian, Spanish, German, Russian

4 6

Developmental psychology 2 3Main statement of the EU 2 3 Passed (8)Acting technique 2 3Principles of photography 4 6Techniques of public speaking 2 3 Passed (9)Advertising management 4 6Principles of computer graphics (Corel) 2 3Technologies of individual image appearance 2 3Branding 2 3 8 (very good)History of culture 2 3Sociolinguistics 2 3Introduction into foreign literature 2 3

Term paper Number of credits


Grades

I year 2 3 9 (excellent)II year 2 3 9 (excellent)III year 2 3 7 (good)

Praxis

Nr. Type of praxis Number of credits


1. Search for information 1 1.52. Organizational praxis 2 33. PR/advertising praxis 3 4.54. Qualification paper 3 4.55. Short-term traineeship 3 4.56. Long-term traineeship 14 21

Topic of the qualification paper: „xxxxx.”

Final examination Number of credits


Grades

2 3 7 (good)

Qualification paper (diploma project) Number of credits


Grades

10 15 7 (good)

55

Theme: „xxxxx.”

4.4. Grading scheme and if available, grade distribution guidance:

10 – with distinction 5 – satisfactory9 – excellent 4 – almost satisfactory8 – very good 3 – unsatisfactory7 – good 2 – unsatisfactory6 – almost good 1 – unsatisfactory

Successful knowledge corresponds to the grades almost satisfactory (4) and higher.

4.5. Overall classification of the qualification: not defined.

5. INFORMATION ON THE FUNCTION OF THE QUALIFICATION:

5.1. Access to further study: professional higher education study programme “Advertising and Public Relations” with professional Bachelor degree in society management and qualification of a manager of advertising gives possibility for further studies in the academic Master’s of professional Master’s study programme.

5.2. Professional status:

6. ADDITIONAL INFORMATION:

6.1. Additional information: According to the resolution Nr. 001 dated 20 June 2007 of the State Qualification Commission Linda Jansone is granted the qualification and Professional Bachelor degree in society management and is given the diploma of the series PDC Nr.

6.2. Further information sources: IHSPP (SPPA) web-page: http://www.sppa.lv

7. CERTFICATION OF THE SUPPLEMENT:

7.1. Date: 27.06.2007

7.2. Signature and its decoding: ______________ J. Zalkalns

7.3. Capacity: rector of the IHSPP (SPPA)

7.4. Official stamp or seal.

56

8. INFORMATION ON THE NATIONAL HIGHER EDUCATION SYSTEMGeneral education (overall duration – 12 years).After completion of compulsory basic education (9 years) four types of programmes are offered at general

secondary education (vispārējā vidējā izglītība) (grades 10–12): a general one or others emphasizing liberal arts and social sciences; or mathematics, natural sciences and technical subjects; or vocational subjects. Latvian language and literature, first foreign language, second foreign language (minority language in minority schools), mathematics, history, physical education, basics of economics and ICT are compulsory in all programmes. Each type of programmes has its own set of compulsory and optional subjects.

School year lasts 36 weeks (except examination periods) – from the beginning of September till the end of May. The total number of study hours in 3 years of general secondary education may vary from 3150 to 3780 (i.e. 30–36 per week) depending on the programme and individual choice of subjects.To be awarded a certificate of general secondary education (atestāts par vispārējo vidējo izglītību) candidates sit examinations in at least five subjects and pass/fail tests in up to four other subjects. Examinations are taken in: Latvian language, a compulsory subject of the particular programme, a subject chosen by school and two subjects chosen by the candidate. Leavers of 4-year vocational secondary education (profesionālā vidējā izglītība) have to pass a qualification examination and 4 centralised compulsory examinations (the same as after general secondary education) in order to receive a diploma on vocational secondary education. Centralized school-leaving examinations serve as a basis for the admission to higher education.

Higher educationAccess to higher (tertiary) education (HE). All holders of general secondary education certificates and diplomas on vocational secondary education meet the general admission requirements. However, the universities are free to set specific requirements, e.g. to choose which subjects have to been taken at school level to qualify for admission to a particular programme.

Grading system. The state standards for higher education set the following ten-point marking bakalaurs (bachelor) and maģistrs (master) degrees are awarded both in academic and professional HE. Both types of bachelors are eligible for studies in master programmes and both types of masters (including holders of degrees in medicine, dentistry and pharmacy – 6 and 5 years respectively) – in doctoral programmes.

Academic higher education follows academic education standard and is aimed at preparing graduates for research and providing theoretical background for professional activities.

Bakalaurs (bachelor) degree in a branch of science is awarded after the first cycle of academic studies. Bachelor programmes comprise 120–160 credit points (180–240 ECTS) or 4–6 semesters of full-time studies. They include: compulsory part ≥50 CP (75 ECTS), optional part ≥20 CP (30 ECTS), thesis ≥10 CP (15 ECTS) and some subjects of free choice to earn the rest of necessary CP.

Maģistrs (master) degree in a branch of science is awarded after the second cycle of academic studies comprising 80 CP (120 ECTS), out of those thesis results in ≥20 CP, compulsory part includes theoretical aspects of the field (≥ 30 CP) and their practical application in solving actual problems (≥15 CP).

57

According to Standards of first and second level professional higher education, its aim is to provide in-depth knowledge in a field, enabling graduates to design and improve systems, products and technologies as well as to prepare graduates for creative, research and teaching activities in this field.

Professional bakalaurs (bachelor) programmes are designed to ensure professional competence, they comprise at least 160 CP (240 ECTS), out of those: general courses (≥15 CP), theoretical courses of the field (≥36 CP), specialization courses (≥60 CP), optional courses (≥6 CP), practical placement (≥26 CP), and state examinations including thesis (≥12 CP).

Professional HE programmes leading to maģistrs (master) degree comprise no less than 40 CP (60 ECTS), out of those: up-to-date achievements in the field — in theory and in practice (≥7 CP), practical placements (≥6 CP), state examinations including thesis (≥20 CP) as well as research training, courses of design, management, psychology etc.

Apart from the programmes leading to bakalaurs (bachelor) and maģistrs (master) degrees, there are other types of professional higher education programmes.

First-level professional HE (university college) programmes comprise 80–120 CP (120–180 ECTS) and lead to a CEDUC 4th level professional qualification. These programmes are targeted mainly at labour market. Yet, the graduates of the first-level programmes can continue their studies in second-level professional programmes.

Second-level professional HE programmes lead to a CEDUC 5th level professional qualification. Such programmes can comprise either at least 40 CP (60 ECTS) for holders of bakalaurs (bachelor) degrees or at least 160 CP (240 ECTS) for secondary school leavers. In both cases programmes should include a practical placement of at least 26 CP (39 ECTS) and graduation examinations including thesis (≥10 CP). Graduates of programmes including the 70 CP (105 ECTS) compulsory part of the bakalaurs (bachelor) programme, have access to master studies.

Doctoral studies. From January 1, 2000 onwards a single type of doctoral degree Doktors (Dr.) is being awarded in Latvia.

Maģistrs (master) degree (or the equivalent) is required for admission to doctoral studies. Doktors (Dr.) degree can be achieved at public defence of a doctoral thesis which may be a result of three to four years of full-time doctoral studies at a university or an equivalent amount of independent research while working at a university, research institution etc.

Latvian Council of Science appoints promotion councils and sets the procedures for awarding doctoral degrees.

Credit point system. Latvian credit point is defined as a one-week full-time study workload. An average workload of a full-time study year in most HE programmes is 40 CP. Latvian credit point system is compatible with ECTS. The number of ECTS credits is found by multiplying the number of Latvian credit points by a factor of 1.5.

Grading system: a 10-point grading scheme for knowledge assessment.

Achievement level Grade Meaning Approx. ECTS grade

very high10 izcili (with distinction) A

9 teicami (excellent) A

high8 ļoti labi (very good) B

7 labi (good) C

medium

6 gandrīz labi (almost good) D

5 viduvēji (satisfactory) E4 gandrīz viduvēji (almost satisfactory) E/FX

low 3–1 negatīvs vērtējums (unsatisfactory) Fail

It must pointed out that approximation with the ECTS scale is unofficial and cannot be used for official comparison with marks recorded in a Latvian education certificate or diploma.

Quality assurance. According to Latvian legislation, state-recognized degrees/diplomas may be awarded upon completion of an accredited programme in an accredited HE institution holding a state-approved Satversme (by-law). Quality assessment includes self-evaluation report by the higher education institution and peer evaluation. Evaluation teams consist of at least three experts, with only one from Latvia. In most cases the other two experts are selected from Western Europe or from the Baltic States. Decisions on programme accreditation are taken by the Accreditation Board, while those on institutional accreditation – by the Higher Education Council. The first accreditation cycle was completed in 2001. Recurrent assessments have to take place once every six years.More information:1. On educational system http://www.izm.lvhttp://www.izm.lvwww.eurydice.org2. On status of programmes/institutions: http://www.aiknc.lv

58

Appendix Nr. 5

Annotations of study courses

59

EDUCATIONAL STUDY COURSES

60

High School: IHSPP (SPPA)

Study programme: Advertising and Public Relations

Lecturer: Valda BrazauskaCourse title: Principles of philosophy Year, term: 1st year, 1st termNumber of hours: 48Number of credit points: 2

Course main idea: In spite of quick differentiation and development of various sciences and official research sphere, the understanding of fundamental relationships between a person and the world, that is the field of philosophy, retains its significance.

Course aims and tasks: The aim of the course is to introduce students with basic principles of intellectual experience, to encourage the formation of cultural consciousness. It is being achieved by means of understanding of principles of reasoning system and methodology, as well as formulating skills for their practice.

Creative home tasks: report, essays.

Course demands to obtain following practical skills and theoretic knowledge: Orientation in the historic cultural process of human formation and basic concepts of philosophy; ability to detail main positions, possibility to explain procedures of the essence and people life; introduction of philosophical and general methods of theoretical thinking, terminology; introduction with ways of argumentation; develop the ability to analyze philosophical texts and find their main focuses, postulates, to give their general contents, argumentatively discuss their problems.

Correspondence with other subjects: Ethics, Etiquette, Aesthetics.

Examination type: exam.

Study literature.1. Cooper D.E. World Philosophies. An Historical Introduction. Oxford, UK, 2003. 2. Pojman L. Classics of Philosophy. N.-Y., Oxford, 2003.3. Kunzmann P., Burkard F.-P., Wiedemann F. Dtv – Atlas Philosophie. München, 2002.4. Kūle M., Kūlis R. Filosofija. – R., 1999.

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Lecturer: Vineta KantaneCourse title: Politology Year, term: 2nd year, 3rd termNumber of hours: 48Number of credit points: 2

Course aims and tasks:

- Understanding of politics science, its activity, political process.

- Understanding of institutions of state administration and development of a political

process in Latvia.

- Understanding about the cross points of politics science and communication science, i.e.

communication problems in practical politics.

- The course makes students acquainted with the content, main members and problems of

politics. For better acquisition of the topic there are classical works used in the study

process, as well as newest political actuality analysis and review.

Students who have successfully accomplished the course, have to be able to analyse and

critically discuss questions of politics, actual problems that are faced by Latvian inhabitants.

Course content:1. Political development. Historic tendencies of politics. Politics science as a discipline – its main

directions and research methods.

2. Political culture. Political process.

3. Political participation.

4. Political subject. Politics and nation. Ethno-politics in Latvia. Political behaviour regulations.

Social politics.

5. Power.

6. Concept of classical and modern state organization.

7. State power. Main state government types, according to power and territory organization.

8. Political institutions, their place in political system of the society. Repulse and withdrawal

systems in Latvia. Political organizations and directions.

9. Election system in Latvia. Political parties. Elections, description of election system of Latvia.

10. Ideologies.

11. Political regimes. Totalitarianism and authoritarianism.

12. Democratic regimes. Bureaucracy. Division of modern democratic regimes and main problems.

13. World politics and international relations.

62

Creative home tasks: individual project, presentation.

Course demands to obtain following practical skills and theoretic knowledge: Students acquire

knowledge about society processes, about politics with the help of theories, about the native

state, its history and nowadays, the government mechanism, political and social role of citizens –

so that students are able to make use of this knowledge further in their professional life.

Correspondence with other subjects: subjects connected with politics science, theories of democracy, mass media and PR.

Examination type: Evaluation consists:

1. participation in lectures,

2. participation in seminars (activity and quality of answers),

3. individual project, presentation;

4. test in the middle of the course,

5. exam..

Evaluation – 10 point system.

LiteratureStudy literature

1. Antoloģija politikā un tiesībās. I.daļa.,R., RAKA., 2003.

2. Apals G., Catlaks G., Ikstens J., Pabriks A., Sarma V., Politika Latvijā. R.,1999.

3. Catlaks G., Ikstens J.,Politika un tiesības. R. 2003.

4. Cipeliuss R. Vispārējā mācība par valsti. – R.,1998.

5. Ievads politikā. - R., 1998.

6. Mūsdienu politiskā filosofija. - R., 1998., hrestomātija.

7. Politisko terminu vārdnīca. R., 2000.

8. Politika un tiesības., I. daļa., R., RAKA., 2003.

9. Vēbers, M. Politika kā profesija un aicinājums. Zvaigzne ABC, 1999 vai Skat.

adresi:http://www2.pfeiffer.edu/~lridener/DSS/Weber/polvoc.html

10. Melbārdis Dz., Tiesību pamati., R.,2000.,

11. Т.Сидельникова., К.Темников., А.Шагин. Схемы политологии. - М., 1999.

12. Лолитический энциклопедичекий словарь. - М., 1992. Власть. - М., 1989.

13. ...kā arī materiāli internetā.

63

Institution of higher education: IHSPPStudy programme: Advertising and Public Relations

Lecturer: Ēriks PutniņšTitle of the course: Computer scienceYear, semester: Year 1, sem. 1Number of lessons: 32Number of credit points: 2

Goals and tasks of the course:To introduce students to the possibilities of the use of the computer, to create an

understanding of the kinds of applied software and develop the skill at their practical application.

Contents of the course:1. Safety regulations working with computers.2. The most significant devices of the personal computer, their functions.3. Different peripheral devices.4. Disc operation system, its service programmes.5. The main Windows programmes.6. The local network of computer rooms.7. Work with files in the disc operation system or its service programmes, (search,,

open, copy, erase, etc.).8. Text processing (typing, editing commands, contextual search, text

formatting, making tables, importing of different data from other programmes.9. Graphic editors. Drawing (making a drawing, editing, adding text to the drawing).10. Table processors.11. Applied graphics, (standard tasks with a table processor, representing numerical

information with the means of applied graphics).12. The Internet. Electronic mail.

Creative home assignments: students should know how to type in text, write, edit, format and save texts of a complicated form and contents, make a drawing, it must be added to the text, know how to solve standard tasks with a table processor, represent numerical information with the means of applied graphics.The course envisages the acquisition of the following theoretical knowledge and practical skills: students have to achieve such a level of comprehension and skills that the computer is perceived and used as a means for particular study goals.

Assessment: for the differentiated test students have to do 5 independent practical works.

Literature.

Study literature.Datorzinību pamati // Pirmie soļi pie datora. V.Vēža red. Rīga: Mācību grāmata, 2000. Datorzinību pamati // Teksta redaktors Microsoft Word. V.Vēža red. Rīga: Mācību grāmata, 2000.Datorzinību pamati // Datortīkli un interneta pakalpojumu izmantošana. V.Vēža red. Rīga: Mācību grāmata, 2000.

Supplementary literature.http://www.liis.lv/mspamati

64



Lecturer: Dite LiepaCourse title: Native language (propaedeutics)Year, term: 1st year, 1st termNumber of hours: 48Number of credit points: 2

Course aims and tasks: give knowledge about language situation in Latvia and about influence

of different factors on development on literal Latvian language. Advance students’ knowledge

about basic questions of Grammar in the aspect of language culture; improve knowledge of

orthography, punctuation; solve questions connected with language praxis.

Course content: 1. Diversity and classification of world languages.

2. Introduction into general linguistics.

3. Influence of various development factors on development of literary language in the 20 th

century and characterization of current situation.

4. Language culture and norms of literal language, its development and diversity. Language

norm in journalism.

5. Subject. Category of gender, common gender surnames, plural and singular words,

diminutives.

6. Non-traditional personal names, non-conjugated subjects, reflexive subjects.

7. Expressions of verbs, order of verbs, usage of participles.

8. Questions of usage of adjectives, numerals, adverbs.

9. Deviation from the literary norm.

10. Linking words: prepositions, conjunctions, stylistic usage of particles. Sentence

constructions.

11. Adaptation as one of the central problems of language praxis. Calque.

12. Foreign words. Written style, pronunciation, traditions.

13. Reproduction principles of adjectives of other languages.

14. Correct speech – conditions of usage of o,e.ē.

15. Important case of usage of punctuation.

Creative home tasks:Individual work (number of works and topics are defined by the lecturer), for instance, language

analysis in advertisements (errors, means of expression (epithets, metaphors etc.), wit and non-

65

traditional expression).

Course demands to obtain following practical skills and theoretic knowledge: 1. Give understanding about language development, role and usage in the society and

communication;

2. Advance students’ knowledge in practical Latvian language;

3. Stimulate students’ skills for Latvian language studies, implementation of theory into

praxis, analysing problems of language use in communication means, as well as

preparing own texts of advertisements and publications.

Correspondence with other subjects: Native language (stylistics), sociolinguistics.

Examination type:Exams:30% - creative homework;

40% tests about questions discussed during the course;

30% during the exam students will have to answer theoretical questions and make practical

analysis of style errors.

Basic literatureDruviete I. Latvijas valodas politika Eiropas savienības kontekstā R.,1998.Freimane I. Valodas kultūra teorētiskā skatījumā R.,1993.

Kļaviņa S. Valodas daba Lielvārde: Lielvārds, 1997.

Latviešu valoda. Pareizrakstības un pareizrunas rokasgrāmata. R.Avots 2002.

Additional literatureBankavs A. Saīsinājumi R.,1994

Īpašvārdu rakstība R.,1998

Latviešu literārās valodas fonētika R.,1997

Latviešu literārās valodas pareizruna Liepāja 1992

Paegle Dz. Runāsim pareizi LVU,1986

Paegle Dz., Kušķis J. Kā runā latvietis R., 2002.

Par vārdu un uzvārdu rakstību latviešu literārajā valodā R.,1998

Romane A. Latviešu valodas rokasgrāmata. Tabulas un shēmas R.,2000

Skujiņa V. Latviešu valoda lietišķajos rakstos R.,1999

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Lecturer: Dite Liepa Course title: Native language (stylistics)Year, term: 1st year, 2nd termNumber of hours: 48Number of credit points: 2

Course aims and tasks: There are questions of practical stylistics of Latvian language analysed in the course – overview on styles of he practical language and usage of language matters in those, paying attention to the style of journalism, its functional changes in the last few years. There are discussions about questions of lexis and style, their evaluation from the point of view of stylistics lead during lectures.

Course content:1. Overview on main periods of development of literary language. 2. Understanding of varieties of styles and languages. 3. Styles of Latvian language, their classification. 4. Rules of literary language. 5. Scientific and popular scientific language styles, their expression styles. 6. Language style of formal/business writing, its specifics. 7. Questions of orthography in formal/business writing style. 8. Usage of person’s names. 9. Popular types of formal/business writing: application, CV, letter. 10. Style of journalism: traditional characteristics and innovations. Language

analysis in communication matters. 11. Questions of lexis and stylistics. 12. Euphemisms and disphemisms. Dispoetizaion of the language. 13. Language games in the style of journalism. Language analysis in

communication matters. 14. Style of colloquial language. Literary and non-literary language. Slang. 15. Poetic language style.

Creative home tasks: (the amount of creative tasks and themes are defined by the lecturer): 1. Transformation of an autobiography into a CV, writing of letters and

applications; 2. Analysis of 50 commercials and development of an analytical writing; 3. Model of a commercial upon a concrete topic, prepared individually (A4 form).

Course demands to obtain following practical skills and theoretic knowledge:1. Give understanding about language development, role and usage in the society and

communication; 2. Advance students’ knowledge in practical Latvian language; 3. Advance students’ skills of Latvian language studies, skills of utilization of theory in

praxis, analysis of language utilization problems, as well as skills of preparation of texts and publications of commercials.

Correspondence with other subjects: native language (propaedeutics), sociolinguistics. Examination type: 40% - test of theoretical questions, 30% - analysis of language errors, 30% analysis of a publication.

67

Literature Bibliogrāfiskās norādes un atsauces. metodiskais līdzeklis. Mūze B., Pakalna D., Kalniņa I. R.: LU Akadēmiskais apgāds 2005.Freimane I. Valodas kultūra teorētiskā skatījumā R.,1993Īpašvārdu rakstība R.,1998Latviešu valoda. Pareizrakstības un pareizrunas rokasgrāmata. R.Avots 2002.Rozenbergs J. Latviešu valodas stilistika. R.: Zvaigzne 1995Skujiņa V. Latviešu valoda lietišķajos rakstos R.,1999

Par vārdu un uzvārdu rakstību latviešu literārajā valodā R.,1998

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Lecturer: Guna MatuleCourse title: Business ethics Year, term: 2nd year, 4th termNumber of hours:Number of credit points: 2

Course aims and tasks:1. Acquisition of basic principles and categories of ethics, principles of ethical codex connected with marketing and advertising. 2. Development of skills for discussion of various work and life situations (client service, ethic quality of advertising, relationships between specialists of advertising) from morality’s point of view, acquisition of skills for solution of ethical situations.3. Stimulation of students to develop a high level of morality and tolerant and positive attitude to the world.

Course content: Ethical categories: good – bad, happiness, sense of life, conscience, honesty, fairness, responsibility etc.; connection of ethics with processes of social life, public relations; regulation of ethicality; codices of professional ethics; communication ethics.

Creative home tasks: Analyse commercials from morality’s point of view, solution of ethical problematic situations, creation of an ethical codex.

Course demands to obtain following practical skills and theoretic knowledge:Theoretical knowledge about ethical categories and basic ideas; skills to analyse moral situations, commercials and develop ethical codices.

Correspondence with other subjects: Philosophy, social psychology, communication psychology. Examination type: examLiterature.Study literature

1. Reklāmas likums. www.lra.lv2. Latvijas reklāmas profesionāļu ētikas kodekss. www.lra.lv3. Kuzņecova A. Profesionālās ētikas pamati. R.,2003.4. Lasmane S.20.gs.ētikas pavērsieni. R.,20045. Lasmane S. Ierēdņa ētika.R.,1995.6. Lasmane S, Milts A., Rubenis A. Ētika. R.,1993.7. Milts A. Personības un sabiedrības ētika. R.,2000.8. Milts A. Saskarsmes ētika. R.,2004.9. Rubenis A. Ētika 20. gadsimtā. Praktiskā ētika. R.,1996.

Additional literature1. Šeldons S. Steinbergs, Dāvids T. Osterns. Valdība, ētika un vadītāji. Valsts sektora ētisko

dilemmu risināšanas rokasgrāmata. R., 1994.2. Valdības ētika šodien. Ētikas padome. R., 1997.3. Zubkāne L. Ētika valsts pārvaldē.R.,2001.

Institution: IHSPP (SPPA)

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http://www.lra.lv/

http://www.lra.lv/


Course title: ESP: Advertising and PRDelivered by: Ināra Dimpere, Vineta Apse, Anita EiholcaDelivered for: 1 st, 2nd yearCourse length: 128 academic hoursCredit value: 8

Course aims and objectives: for specialists in advertising and public relations good command of English is an indispensable skill, along with the skill to find and select the necessary information or prepare texts in English. The objectives of the course are to extend students' word-stock in the specialty, to improve the linguistic and communication skills: writing skills - press releases, business letters, copies of advertisements, etc.- and oral skills-conducting press conferences, project and product presentations, discussions, debates, interviews, etc.

Course content: it consists of various assignments related to the students' specialty - oral and written, work with dictionaries and literature in specialty, Internet and other audiovisual materials.

Creative home assignments: home assignments are creative or with elements of creativity, they are connected with preparing the texts of advertisements; press releases, questions, presentations and other materials, as well as work with selection and analysis of information.

Theoretical knowledge and practical skills: the skill to understand and use words, collocations and idioms according to the rules of English grammar as well as the context and style of the text; the skill to orientate in various sources (books, the Internet, periodicals), ability to quickly find the necessary information; the skill to speak and write in grammatically correct English without serious mistakes that could impede the communication process or give the wrong impression; the presentation skill, the skills necessary to discuss issues related to the specialty in the English language.

Integration: native language; reputation; journalism; public relations; marketing communication; rhetoric and public speaking; advertising on the Internet, TV, print media and radio

Assessment: differentiated examination

Literature

Text books:Cotton, D., Fawley, D., Kent, S. Market Leader.-Longman, 2005.Public Relations in Practice.-Cogan Page, 2003.Berger, W. Advertising Today.-Phaidon, 2001.Additional literature:Longman Business English Dictionary.-Pearson Education Ltd., 2004Byrne, Т., English File Business, Oxford University Press, 2003.Mascull, B. Business Vocabulary in Use.-Cambridge University Press, 2004.Seitel, P.P. The Practice of Public Relations.-Pearson Prentice Hall, 2004.Mooij, M. de Consumer behavior and culture.-Sage Publications, 2004.Discussions A-Z Intermediate.-Cambridge University Press, 1997.Powell, M. Business Matters.-Language Teaching Publications, 1996.Wilmshurst, J.M. The Fundamentals of Advertising.-Butterworth Heinemann, 1999.Jo, M. Advertising and the Promotion Industry.-Prentice Hall, 1994.

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THEORETICAL COURSES OF THE BRANCH

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Lecturer: Georgijs StrazhnovsCourse title: Theory of advertising Year, term: 2nd year, 4th termNumber of hours: 48Number of credit points: 2

Course aims and tasks: Introduce with principles of advertising, PR and IMK; analysis of basic notions and categories; develop thinking of efficiency and influence of advertising nowadays in the society. Introduce with the main periods of advertisement development in the XX century. Learn to analyse actual examples of advertising/PR/IMK in everyday life and their meaning in the globalisation century. Develop creative thinking and critical approach to the process of advertising in the context of ethics and legislation.

Course content:1. Idea of advertising.2. History of advertising.3. Marketing 4P+1.4. Market segmentation.5. Brands and generation of famous brands. 6. Types of advertising. 7. Types of advertisement presentation.8. Integrated marketing communications – history and notion. 9. „Image as a notion”. PR and publicity, budget of PR campaign. 10. Media plan and praxis of media planning. 11. Additional advertisement.

Creative home tasks: 1. Description of a company style (cooperative design) for a chosen company. 2. Prepare advertising reports for a product of a random choice.

Course demands to obtain following practical skills and theoretic knowledge: Orientation in processes of advertising and marketing; understanding of basic notions of the theory of advertising; skills of distinguishing various types of advertisements and IMK; skills of creative analysis of aesthetic and social functions.

Correspondence with other subjects: Marketing, Psychology, Philosophy, History of arts. Examination type: active participation at lectures, quality of home tasks, results of examination tests.


1. Stražnovs G. Reklāma praktiskajā biznesā. Rīga. Merkūrijs LAT. 2004.2. Батра Р., Майерс Дж., Аакер Д. Рекламный менеджмент.- Москва: 1999.3. Джи Б. Имидж фирмы.- СПб:2000.4. Кафтанджиев Х. Гармония в рекламной коммуникации. – Москва: «Эксмо»,2005.5. Музыкант В.Л. теория и практика современной рекламы. – Москва: 1998.6. Шатин Ю.В. Построение рекламных текстов.- Москва: 2002.

Additional literature

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1. Dells D., Tobi L. Ievads reklāmā. Rīga. Kamene. 2005.2. Latvijas reklāmas gadagrāmata. 2006/07.

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Lecturer: Guna MatuleCourse title: SociologyYear, term: 2nd year, 3rd termNumber of hours: 48Number of credit points: 2

Course aims and tasks:1. Get an insight into society as a different and contradictory unity. 2. Acquire basic notions of sociology science. 3. Acquire skills in research of society phenomena.

Course content: Sociology – science about society. Methodology of business sociology in research of society life. Social groups. Organizations. Social mobility. Sociology branches: family sociology, marriage sociology, culture sociology, education sociology, management sociology, ethno-sociology, gender sociology, labour sociology, sociology of society view research.

Creative home tasks: Learning some method of information acquisition (questionnaire, observation, interview, analysis of documents etc.).

Course demands to obtain following practical skills and theoretic knowledge: theoretical knowledge about basic notions of sociology; skills of understanding phenomena of social life using research methods of business sociology.

Correspondence with other subjects: philosophy, logics, social psychology.Examination type: test


1. Laķis P. Socioloģija. Ievads socioloģijā. R., 2002.2. Cilvēks un dzīve socioloģijas skatījumā. R.,1996.3. Socioloģijas skaidrojošā vārdnīca. R.,1997.4. R.Taraškevičs. Ievads vadības socioloģijā. R., 1993. 5. Apine I. Politoloģija. Ievads etnopsiholoģijā. R., 2001.6. Krieviņš V. Izglītības socioloģija.R.,1996.7. Тадевосян Э.В.Социология. М.1999.,

Additional literature1. Vorobjovs A.Sociālā psiholoģija.-R.,2002.2. Entonijs D.Smits Nacionālā identitāte.R,1997.3. Līdumnieks A. Vadīšana.R., 1994.

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Institution of higher education: IHSPP

Study programs: Advertising and public relations

Lecturer: Artis Eglītis, L. ČerepahinaTitle of the course: Theory of the information societyYear, semester: Year 1, sem. 1Number of lessons: 32Number of credit points: 2

Goals and tasks of the course:1) To prepare students for the comprehension of the modern theories of

the information society as well as mass communication theory;2) To make students understand the most significant problems in

contemporary mass communication, changes in the differentapproaches with the development of the media and society;

3) To give an overview of the basic theories, their advantages anddisadvantages;

4) To promote the application of the theoretical knowledge to theinterpretation of the communication process.

Contents of the course:1. Contents, structure and tasks of the course, its place in the acquisition of the communication science.2. Communication and information in the life of a person and the society.3. Basic concepts and definitions.4. Development of the society and its research.5. Mass society and information society.6. Functions of communication in the society. History of communication.7. Information (communicative) space, its organisation.8. The mass human being, mass behaviour, mass culture.9. Audience. The mass and the crowd. Crowd psychology.10. Journalism and public opinion.11. The road of information in the society. Selection of information.12. Information and disinformation. Information war nowadays.13. The freedom of the press . Censorship.14. Effects and efficiency of communication.15. Contents of the media and its impact on the society.16. An overview of the hallmarks of the information society in the U.S.S.R. and Latvia.

Creative home assignments: each home assignment is of creative character and has a problem task. The possible themes for home assignments: My opinion about the information in the Latvian press (radio, TV); People's dependency on the mass media and its influence, Entertainment industry and communication - are the problems different in Latvia and the world?

The course envisages the acquisition of the following theoretical knowledge and theoretical skills: students having completed this course successfully have to be able to discuss communication in the information society analytically and critically, adapt theories to practical situations and analyse the processes from the aspect of the information society.

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Interdisciplinary link: all subjects of the communication science.

Assessment: active and productive participation in contact classes and seminars, regular home assignments, written examination.

Literature.

Study literature.Sporāne , B. Informācijas sabiedrības teorijas aspekti. R.. LU, 2002.Webster, F. Theories of the Information Society. 1995.Straubhaar, J. La Rose, R. Communication Media in the Information Society. 1997.Severin, W., Tankard, Jr. W. Communication Theories: Origins, Methods and Uses in theMass Media. 1997.Vorošilov, V.V. Žurnālistika. Učebņik. 4-Oje izdaņije. Maskava, 2002.Počepcov, G.G. Komunikativnije tehnologii XX veka. Maskava, 2000.Supplementary literature.War in the Information Age: New Challenges for U.S. Security Policy. 1997.Windahl, S., Signitzer, B. Using Communication Theory: an Introduction to PlannedCommunication. 1992.Le Bons, G. Pūļa psiholoģija. 1998. (pēc 1937.g. izdevuma).

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Study programme: Advertising and Public RelationsLecturer: Ilmārs Jargans, Lidija Čerepahina

Course title: ReputationYear, semester: Year 1, sem.2Number of lessons: 32 Number of credit points: 2

Course goals and objectives:- to give the insight into reputation management integrated into communication context. - To introduce to reputation management theoretical background and its parts. - To develop practical skills in reputation management, to demonstrate technical differences of

RM in Western Europe, Latvia, and Russia.

Course content:The course envisages the examination of reputation as an essential determining factor of client's choice in the information society, its making and psychological theories describing it. Additionally students acquire methodology and practical skills for creating personal and organization reputation management.

- Definition of the notion of reputation. Reputation from historical point of view. -Reputation management as an integral part of corporate communication. (21, 2s)

- Corporate reputation as a determining factor of company values. Reputation as a crucial factor of non-material competition in information society. (21)

- Reputation audit. Its notion and methodology. (21, 2s)- Corporate audiences. Image and reputation from various groups perspective. Reputation

management in the context of target group motivation. (21)- Corporate reputation as a mosaic structure. Consistent elements of reputation, their

importance. (21)- Vision and mission. Company official policy. External and internal corporate culture as a

determining factor of company reputation. (21, 2s)- Area of secondary association use, company brand, trade mark, people in reputation

management (21)- Reputation security and renewal in crisis situations. Urgent reputation management for crisis in

dependent branches. Making of "damage proof reputation. (21, 2s)- H. Altusser's „Theory of creative decisions" as a theoretical and practical background for reputation

management. (41, 2s) - General mistakes in practical reputation management and their prevention. (21)

Creative home tasks: analysing advertising types and genres, develop creative thinking, critical approach towards advertising processes in the context of market development, ethics, and legislation.

Theoretical knowledge and practical skills:The course is organized so that theoretical knowledge is applied to practice.

Integration: the course in integrated with psychology and advertising - group of communication subjects.

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Assessment: individual written work on RM theme - summary-analysis of some analytical work in the field of RM or RM analysis of some company in Latvia.

Literature1. Dowling G. Creating Corporate Reputations. - Oxford University Press, 2001.2. Frombrun, C.J. Reputation. Realizing Value from the Corporate Image. - Harvard

Business School Press, 1996.3. Олейник И. Лапшов А. «Плюс-минус» репутация. – Самара, 2003.4. Викентьев И.Л. Приемы рекламы и Public Relations. - СПб., 2002.5. Назаров О. Как «раскрутить» ресторан. - М., 2003.6. Трубецкой А. Ю. Психология репутации. – М.: Наука, 2005.7. Тесакова Н. В. Миссия и Корпоративный кодекс. – М.: РИП-холдинг, 2004. 8. http://www.reputationinstitute.com9. http://www.thegauge.com Additional literature

Charles J. Frombrun research publications (they could be found in the internet).

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http://www.thegauge.com/


Study programs: Advertising and Public Relations

Lecturer: Artis Eglītis, L. ČerepahinaTitle of the course: Journalism

Year, semester: Year 1, sem. 2Number of lessons: 48Number of credit points: 2Goals and tasks of the course:

1. To form the skill to analyse information, to evaluate its transmission through different media and for different audience.

2. To create an idea of the contextual link between the structure of the contents of the mass media and their principles of organization.

3. To create an idea of the link between journalism, public relations and advertising as well as the co-operation within these spheres.

4. To become aware of the variety of the genres of journalism, to form the skill to adapt a particular genre to the specific character of a particular medium.

5. To improve and develop the skill to construct the texts of mass communication.

Contents of the course:1. Structure and tasks of the course.2. Basic principles of writing, stages of the creation of the material.3. Variety of genres in journalism.4. The structure of the article, composition, plot, headline, style.5. The specific character of texts in different media.6. The peculiarities of the article in the news and opinions journalism.7. Selection of texts by the editorial board, formation of the chapter, general

impression of the edition.8. Problems connected with the reader's specific features, the different audiences,

orientating and positioning of the text.9. Writing on specific topics (sports, business, culture...).10. Texts of commenting character: the introductory article, commentaries, editorials.11. Criticism, analyses, review.12. Obtaining information in happenings, events, its use. The role of the effect of the

presence. Informative capacity. Informatīvā ietilpība.13. Press conferences. Work with PR information.14. Press releases and their use.15. Use of opinions and the sources of information in writing.16. Co-operation between public relations and journalism.

Creative home assignments: during the study course the principle of game is widely used to acquire different functions of the mass communicator.

The course envisages the acquisition of the following theoretical knowledge and practical skills:During the course students get acquainted with the basic principles of journalism and the peculiarities of the creation of journalistic texts, as well as the specific character of the journalist's work. They acquire different functions of the mass communicator- evaluation of the audience, elaboration and use of the principles of the selection of materials, the editor's functions, etc. Great attention has been paid to how the information rendered by

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public relation specialists and institutions is used in journalism, as well as the relationship between journalism and public relations. It will both improve the quality of the texts of journalistic character and highlight the journalists' needs in obtaining information as well as help to achieve good results in the preparation of press releases and the organisation of press conferences and briefings.

Interdisciplinary link: the course is related to the subject Verbal and non-verbal communication.

Assessment: Examination on the completion of the course.Requirements for getting a pass: timely and qualitatively prepared and submitted written work plus active and productive participation in seminars, as well as a pass in the intermediate test of the semester. The lecturer informs students about the topics and deadlines of submitting the homework and the timetable of seminars in advance.

Literature.

Study literature.Jacobi P. The Magazine Article: How to think it, plan it, write it. 1991.Informacionnije žanri gazetnoi pubļicistiki. (hrestomātija) 1986.Vorošilov V.V. Žurnālistika. Učebņik. 4-je izdanije. 2002.Garton E. Pablisiti: zrni sjuda. 2003.Fihtelius E. Desjatj zapovedei žurnaļistiki. 1999.Tertičnij A.A. Žanri periodičeskoj pečati. 2002.Komunikācija. Kultūra, sabiedrība, mediji. LU raksti, 648. sējums. 2002.Supplementary literature.Pressefreiheit. Pressewahrheit. (Kritik und Selbstkritik im Journalismus.) 1992.Gurton A. Publicity: press here! 2001.Žurnaļistskoje rassļedovanije. Istorija metoda i sovremennaja praktiķa, (red.Konstantinov A.D.) 2001.

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Lecturer: Artis Eglītis, L. Čerepahina

Title of the course: Mass communication theories

Year, semester: Year 1, sem. 1Number of lessons: 48Number of credit points : 2

Goals and tasks of the course:1. To prepare students for the acquisition of all the following courses related to

the theory of communication.2. To give an insight into the origin of the science of communication, the object of its

research and methodological principles.3. To give an overview of the basic concepts of the interpretation of the communication

process, kinds of communication and basic theories of mass communication.4. To promote the use of theoretical knowledge in the interpretation of

the mass communication process.5. To help the students to conceive their choice of profession and its future prospects in the

field of communication science and practice.Contents of the course:1. Contents, structure, tasks of the course,, its place in the acquisition of the communication

science.2. The research object of the mass communication science. The concept of

communication. Humane communication.3. Basic concepts and attributes. Definitions.4. Kinds and models of communication.5. Development of mass communication theories. Most frequently used basic models.6. Audience, its regularities.7. Passive and active audience.8. Structure and process of communication.9. Text, communication channel..10. Communicator.11. Theories of the effects of communication.12. Perception, encoding, decoding, filters.13. Feedback..14. Contents of communication. Theories explaining influence on the contents.15. Persuasive communication.16. Final seminar - communication theories and communication

practice.Creative home assignments:

1. Striking advertisement (in a positive or negative way).2. Analyses of a Latvian communicator.3. The function of entertainment in mass communication - case studies. The lecturer

informs the students about the assignments and deadlines of their submission.

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The course envisages the acquisition of the following theoretical knowledge and practical skills: the course gives an overview of the nature of the communication process, kinds of communication, their implementation in the society as well as the basic theories interpreting the process of mass communication. The course deals with the basic concepts of the communication science and basic regularities of the process of mass communication as well as the most significant researches and discoveries promoting the study of mass communication During the course students get acquainted with the diversity of mass communication theories, their basic concepts and the possible application of these theories to the analyses of Latvian problems.

Interdisciplinary link: public relations

Assessment: examination (written).

Literature.

Study literature.McQuail D. Mass Communication Theory: An Introduction. - 2nd ed., 1987, 1988,1989,1990.McQuail D., Windhal S. Communication Models For The Study Of Mass Communications. - 2nd ed., 1993.Merten K., Schmidt S J., Weischenberg S. (Hrsg.) Die Wirklichkeit der Medien. Eine Einiuehrung in Kommunikationswissenschaft. 1994. (LNB).Mattelart A., Mattelart M. Theories Of Communication: A Short Introduction.2000. Griffin E.A. First Look At Communication Theory. - 4th ed, 2000. (AB) S De Fleur M.L., Ball-Rokeach S.J. Theories Of Mass Communication. -1982. Основы теории коммуникации. М., Гардарики. 2003.Vorošilovs V.V. Žurnālistika. Učebnik. - 4-je izdanije. 2002.

Supplementary literature.Prohorov, E.P. Vveģeņije v teoriju žurnaļistiki. 1995.Počepcov, G.G. Teorija komunikaciji. 2001.Severin, W.J., Tankard Jr J.W. Communication Theories: Origins, Methodsand Uses In The Mass Media. - 4th ed., 1997. S Fihtelius E. Desjatjzapovedjei žurnaļistiki. 1999.Watson, J., Hill A. A Dictionary Of Communication And Media Studies. - 3rd ed., 1993.Fiske, J. Introduction To Communication Studies. 1990.Merten, K. Kommunikation. Eine Begriffs- und Prozessanalyse. 1977.Bāgerstams, Ē. Preses brīvība demokrātiskā sabiedrībā. 1994.

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Lecturer: Martins Veide, Inna SavoņaTitle of the course: Social psychologyYear, semester: Year 2, sem.4Number of lessons: 32Number of credit points: 2Course goals and objectives:

To form students' understanding of the psychological mechanisms of social processes and develop practical skills of analyzing, regulating and forecasting them. To introduce students to the main conceptions, theoretical schools and practical methods of social psychology.

Course content:1. Psychological mechanisms of social processes2. Conceptions and theoretical schools of social psychology3. Practical methods in social psychology4. Phenomena of social psychology.5. Analyses of social psychological conflict.6. The social psychological characterisation of interaction, group and personality7. Mechanisms of human behaviour8. Being aware of one's individual skills in group interaction and interrelation

Creative home assignments: to observe phenomena of social psychology and reflect them in journals. To perform the analyses of a social psychological conflict according to the given algorithm and prepare own solution for discussion in the group. To take self-reflexive position and characterise oneself as a social being with a particular value system, irrational evaluation, attitude, etc. Summarize a work of scientific literature.

The course envisages the acquisition of the following theoretical knowledge and practical skills: command of the social psychological characterisation of interaction, group and personality. Understanding of the mechanisms of human behaviour in individual and group interaction and interrelation. Competence in scientific literature and information, knowledge of the main theoretical trends in contemporary social psychology and main methods of experimental research.

Interdisciplinary link: subjects of psychological course of lecturesAssessment: 1) students' creative activity during classes; 2) essay; 3) written

examinationLiterature:Study literature:Reņģe, V. Sociālā psiholoģija. Rīga, 2002.Vorobjovs, A. Sociālā psiholoģija: teorētiskie pamati. Rīga, 2002.Aronson, E., Wilson, Т., Akert, R. Social psychology. Prentice Hall, 2001.Myers, D.G. Social psychology. New York [etc]: The McGraw-Hill Co, 2002.

Supplementary literature:Omārova, S. Cilvēks runā ar cilvēku. Saskarsmes psiholoģija. Rīga, 2002. Omārova, S. Cilvēks dzīvo grupā. Sociālā psiholoģija. Rīga, 2002. Andrejeva, G.M. Sociālā psiholoģija. Maskava, 1999. Bitjanova, M.R. Sociālā psiholoģija. Maskava, 2001.

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Institution of higher education IHSPPStudy programme: Advertising and Public Relations

Lecturer: Janis Roze, Natalja Voronova

Title of the course: Organisational psychology

Year, semester: Year 3, sem.6Number of lessons: 48Number of credit points: 2

Goals and tasks of the course:Give the students an understanding of the basic concepts of organisational psychology, efficiency

of the organisational work and factors affecting development, give an insight into motivation theories, communication process, group influence, organisational culture, theories of leadership, types of conflicts in an organisation. To analyse some organisational conflicts practically, study the factors affecting the employees' motivation, communication process and organisational culture in organisation X.

Contents of the course:1. Study of the factors determining the transformation of an unorganised group into an

organisation, within which appropriately planned events for the achievement of the goal of the organisation take place.

2. General description of an organisation. What is organisational psychology?. The link of an organisation with other sciences.

3. Brief history of the development of organisational psychology, prospects of future development.

4. Types of organisations and communication process.5. Work motivation theories. Motivation of the staff: job satisfaction •

principle of justice • goals and the efficiency of activity • expectations, motivation • efficiency of feedback.

6. Groups in an organisation: formāls, informal, group impact.7. The leader, power, ethics, political organisations. The leader in an organisation,

leadership theories.8. Organisational culture, its contents, change and development.9. The conflict in organisations, strategy of behaviour in conflicts.10. Organisational development and changes.11. Ethical aspects of the organisational psychologist's activity.

Creative home assignments: Preparation and participation in the seminars Motivation theories, Barriers to communication, analyses of conflicts at different organisations, more thorough research on one topic(in organisational psychology)and its presentation in the group, independent analyses of literature, acquainting oneself with the recent available literature in the Internet.

The course envisages the acquisition of the following theoretical knowledge and practical skills:

Oncopletionof the Theoratical course the students get an understanding of the types of on organization,trents and bamiers to communication employees motations,graop impact,leaderships styles,culture.They acquire the skill to diagnose, study employees motivation, the type of the organisation, communication process, organisational culture; to analyse fne^ajises of conflicts m an organisation aud tofgive recommending on their resolution.Students acquire the sckill to smmarise data and use them working out recommendations for the improvement of the efficiency of the activity of the organization.Interdisciplinary link: subjects of the psychological field.

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Assessment: examinationLiterature:Study literature:

1. P.Pikeringa, „Personāla vadība”, Rīga: J.Rozes apgāds, 2002.2. R.Garleja, M.Vidnere, „Psiholoģijas un sociālās uzvedības aspekti ekonomikā”, Rīga:Raka, 2000.3. V. Reņģe. Organizāciju psiholoģija. Rīga: Kamene, 1999.4. P.Rookes, „Perception: Theory, Devepolment and Organisation”, 2000.5. L.Bossid, „Execution: The Discipline of Getting Thing Done”, 2001.

Supplementary literature:К. Dale. Anatomising Embodiment and Organisation Theory. 2000.D. Goleman. Primal Leadership: Realising the Power of Emotional Intelligence. 2000.Л. Джуэлл. Индустриально организационная психология. Санкт – Петербург: Питер, 2001.Е. П. Ильин. Мотивация и мотивы. Санкт Петербург: Питер, 2000.Д. Майерс. Социальная психология. Санкт Петербург: Питер, 2000.

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Lecturer: Ilmārs Jargans, Lidija Čerepahina Title of the course: Verbal and non-verbal

communication

Year, semester: Year 1, sem. l ,2

Number of lessons: 64 Number of credit points: 4

Goals and tasks of the course:- to form an idea of communication as an integral part of being;- to introduce students to different theories dealing with the communication process;- to provide students with practical skills in the organisation, monitoring and analyses of the

communication process.

Contents of the course.The course deals with communication both from the philosophical and practical viewpoints. Students are

introduced to theories which describe communication, as well as acquire methods and practical skills for the monitoring and analyses of the communication process.

Interdisciplinary link.The course is related to psychology and subjects of the field of advertising- communication.

Skills and abilities.The course has been devised so that the acquired theoretical knowledge would be directly applicable to the

practice

Assessment: examination.

Literature.Study literature.

Dubkēvičs L., Ķestere I. Saskarsme. Lietišķā etiķete. R., Jumava, 2003. E.Kramiņš “Runas prasme saziņā”, R., 2005.

Lapsa, T. Sabiedriskās attiecības. Rīga, 2002. L.Glāsa “Ķermeņa valoda”, R., 2005.

Omārova S. Cilvēks runā ar cilvēku. Rīga, 2002.Pīzs, A. Ķermeņa valoda, Rīga, 2005.Prokofjeva N. Lietišķo sarunu māksla. Rīga, Jumava, 2006.

Supplementary literature.Iļjins, J.P. Motivācija un motīvi. Sankt-Pēterburga, 2000.Počepcovs, G.G. Komunikācijas teorija. Maskava, 2001.Počepcovs, G.G. Jaunā laikmeta komunikatīvās tehnoloģijas. Maskava, 1999.Engel, J., Blackwell, R. Consumer Behavior. London, 1998.Shoemaker, P., Reese, S. Mediating the Message. New York, 1991.

Koлетт П. Язык мыслей. –М.,2004.

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Study programs: Advertising and Public Relations

Lecturer: Artis Eglītis, L. ČerepahinaTitle of the course: Public relationsYear, semester: Year 2, sem. 4, year 3, sem. 5Number of lessons: 96Number of credit points: 4

Goals and tasks of the course:To compare different methods of planning public relations campaigns, to analyse their

efficiency. To develop the skill to define the goals of the campaign precisely and devise the media scheme.

The course evaluates methods of planning public relations, analyses the criteria for defining short-term and long-term goals of publicity. Students acquire the skill in preparing the media scheme.

Contents of the course:1. Formulation of goals and guidelines.2. Trial of the creative idea3. Kinds of alternative solutions.4. Logic as a method5. Public relations strategy and competition.6. Public relations tactics and market changes.7. Media scheme and the criteria of its efficiency.8. Media scheme and the elements of campaign in it

Creative home assignments: devising of one's scheme of public relations campaign and its defence in a group of students.

Interdisciplinary link: the course is related to other courses of verbal communication.

Skills and abilities: on completion of the course the students have the understanding, skills and abilities concerning the methods of planning of public relations and devising of the media scheme.

Assessment: differentiated tests at the end of semesters and the final examination in this subject- -devising of one's scheme of public relations campaign and its defence in a group of students.

Literature.Hagemann W. Wahrgenommene Informations Belastung des Verbrauchers. Berlin,

1998.Harris J. Information Processing Research in Advertising. London, 1998.

Janeck R. Product Placement in Television. New York, 1997. Kaiser A. Offentlichkeitsarbeit and Werbung. Instrumente Strategien. Koeln, 1999. Keitz B. Wirksame Femsehwerbung. Berlin, 1998 Steffenhagen H. Strategien und Wirkungen der Werbung. Muenchen, 1999.Аги У., Кэмерон Г., ОЛТ Ф., Уилкокс Д. Самое главное в РR. СПб.: 2004.

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Instructor: Vineta ApseCourse title: Modern Business Communications and AdvertisingYear, semester: Year 3, Semester 5Number of hours: 32Credit point value: 2

Course goals and objectives:Introducing to consumer buying behaviour and models teach the students to apply the

respective theories in creating advertisements and in the integrated marketing communications; to introduce students with the methodology of analysing the impact of communications.

Course content:1. Basic principles of business communications.2. Consumer buying behaviour and the role of its research in communications.3. The role of modelling consumer buying behaviour in marketing communications.4. Consumer buying behaviour theories and models.5. Application of the theories of consumer buying behaviour to creating advertisements.6. Integrated marketing communications.7. Business-to-business buying behaviour and its relation to integrated marketing

communications.8. Advertising in integrated marketing communications.9. Evaluation of integrated marketing communications.

Creative homework assignment: group presentation – discussion on using the creative strategies in two advertisements of their own choice.

The course provides acquiring the following theoretical and practical skills: application of the basic principles of advertising theories to creating and evaluating advertising form the perspective of integrated marketing communications.

Liaison with other courses: the course requires understanding of basic economics and other subjects on advertising and communications.

Assessment: 1) attendance and active participation in seminars – 10%; 2) written midterm exam – 20%; 3) group presentation – 10%; 4) report and individual presentation on the role of advertising in modern communications – 20%; 5) written final exam – 40%.

TextbooksMain textbooks.Clow, Kenneth E. Integrated Advertising, Promotion, & Marketing Communications. New Jersey: Prentice Hall, 2002.DE Pelsmacker, Patric. Marketing Communication: A European Perspective: / Maggie Geuens, Joeri Van den Bergh. 2nd ed.-U.K.: Pearson Education Limited, 2001.McQuail, Denis. McQuail’s Mass Communication Theory, 4th edition. SAGE Publications, 1994.

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Supplementary textbooksOgivly, David. Ogilvy on Advertising. New York, Vintage Books. Pickton, David. Integrated Marketing Communications: / Amanda Broderick. 2nd ed.-U.K.: FT Prentice Hall, 2005.

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Lecturer: Guna MatuleCourse title: Etiquette of behaviour

Year, term: 3rd year, 5th termNumber of hours: 16Number of credit points: 1

Course aims and tasks:1. Acquire knowledge about etiquette of behaviour, its utilisation in various situations, the role of etiquette of behaviour in social life. 2. Develop high standards of cultural behaviour and stimulate students to use them in everyday life. 3. Develop necessity to act according to the etiquette of behaviour in professional activity, arranging public relations and leading projects in advertising.

Course content: Definition and functions of etiquette, its role in the society. Common rules of behaviour in interaction. Business etiquette. Dress styles, business dress. Rules of behaviour at the table (banquets, celebrations). Visits and receptions. Business etiquette in international communications, protocols.

Creative home tasks: Analysis of problematic situations, comparison of different advertisements and their evaluation according to the etiquette; creative projects about etiquette expressions in social life.

Course demands to obtain following practical skills and theoretic knowledge: theoretical knowledge about standards of behaviour, etiquette; skills of cultural behaviour and actions in every-day life, business contacts and professional activity. Correspondence with other subjects: Ethics, subjects of psychology. Examination type: test.

LiteratureBasic literature

1. Dīns Forsters Lietišķā etiķete Eiropā.-R.,2006.2. Dubkevičs L., Ķestere I. Saskarsme. Lietišķā etiķete. – Rīga, 2003.3. Kincāns V.Etiķete sadzīvē, lietišķajos kontaktos, starptautiskajās attiecībās. – Rīga, 2000.4. Kincāns V. Etiķete. – Rīga, 2004.5. Lasila Sirka Jaunā zelta uzvedības grāmata.-R.,1994.6. Līkopa V. Lietišķā etiķete starptautiskajā biznesā. – Rīga, 20037. Mouls Dž. Biznesa kultūra un etiķete Eiropas valstīs. – Rīga, 2003.8. Odziņa A. Protokols. – Rīga, 2003.9. Veics V.Uzvedības un saskarsmes kultūra. I un II d. Rīga,1996.10. Volfa I.Mūsdienīgas uzvedības normas. Rīga,1999.

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Lecturer: Edgars KraminshCourse title: Music and silence in communicationYear, term: 2nd year, 2nd term. Number of hours: 48Number of credit points: 2

Course aims: Stimulate the formation of understanding of the role of music in modern

communication and communication science that ensures acquisition of information and

psychological regularities of a musical thought.

Course tasks:1. Inform about functioning of music language together with linguistics and its

expression possibilities in the socially cultural environment.

2. Make students acquainted with the most important occurrences in music during

development of civilization. Give an insight about modern music directions and

definition of differences in means of expression.

3. Succeed development of sensor changes of the hearing that ensures development of

creative skills for self-fulfilment and self-realization.

4. Acquire skills that help to develop emotionality and associative thinking.

5. Succeed development of assurances necessary in professional activity, understanding

the presence of rhythm.

6. Improve experience in music listening and body language self-control in practical

activity in terms of a concrete music style and genre.

7. Succeed evaluation possibilities according to rhythm movements.

8. Evaluate relations of music and individual style of a personality in professional

activity.

Course content:1. Music culture as a theoretical basis of a communication part.

2. Idea of music culture.

3. Basic elements of music.

4. Sound tools and music instruments as subjects and as a cultural phenomenon.

5. Electrification of music instruments and techniques in music playback.

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6. Singer and voice.

7. Music styles as an aspects of socially cultural communication.

8. Music industrialization and sound recording as a wide consummation product.

9. Mass audience and popular culture.

10. Music in advertising and mass communication.

11. Principles of interrelation of music and communication members.

Creative home tasks: individual studies of literature and music, analysis and motivation of the

choice of musical background for an advertisement.

Course demands to obtain following practical skills and theoretic knowledge: knowledge about music and practical experience come in handy in everyday life of a PR specialist.

Correspondence with other subjects: Business ethics, Philosophy, Theories of mass communication, Verbal and non-verbal communication.

Examination type: Exam. Evaluation of the study course acquisition (10 point system) is made,

basing on the gained evaluation in the amount of 100 points:

Participation, active work during lectures, seminars and practical activities (max. 40

points).

Evaluation of individual work, creative home tasks (max. 30 points);

Evaluation of the exam (max. 30 points).

Literature

Study literature1. Avramecs B. Mūzikas instrumentu mācība. Tradicionālā un populārā mūzika / Boris

Avramecs, Valdis Muktupāvels.- Rīga: Musica Baltica, 1997.- 277 lpp., il., notis- ISBN 9984-588-24-63.

2. Kramiņš E. Runas prasme saziņā: monogrāfija / Edgars Kramiņš. –Rīga: BA Turība, 2005. – 688 lpp., att., tab. – ISBN 9984-766-61-6.

3. Spensa K. Mūzika: enciklopēdija / Keita Spensa.- Rīga: Zvaigzne ABC, 1995.- 143 lpp., il.- ISBN 9984-04-088-7.

4. Петрушкин В.И. Музыкальная псмхотерапия: теория и практика / Валентин Иванович Петрушкин.- Москва: Владос, 1999.- 176 с.- ISBN 5-691-00251-1.

Additional literature1. Brauns J. Instrumentālās mūzicēšanas pirmsākumi Latvijas teritorijā Joachims Brauns //

Latvju mūzika, 1975.- Nr.8.-692.- 721.lpp.2. Hall E.T. The silent language / Edward T.Hall.- New York: Daubleday, 1959.- 240 p.3. Morozovs V. Emociju valoda dzīvnieku un cilvēka pasaulē / Vladimirs Morozovs.- Rīga:

Zinātne, 1988.- 206.lpp., il.

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Lecturer: Martinsh Veide, Inna SavonaCourse title: Communication psychologyYear, term: 3rd year, 6th termNumber of hours: 32

Number of credit points: 1

Course aims and tasks:The profession of a specialist of advertising and public relations units in it-self

good theoretical and practical knowledge and skills, as well as definite personality traits. Only then, when this process is harmonized, it is possible to speak about the professionalism of the specialist. This process is never ending, the main idea of this course is to define its basic direction.

Course content: 1. Role and importance of communication psychology among other psychology

branches. 2. Informative, communicative, perceptive and interactive aspects of communication. 3. Types and levels of communication. 4. Structure of communication process. 5. Problematic and stimulating processes of communication. 6. Research methods of individual communication.

Creative home tasks: essay “Me and others”. Analysis of personal communication style in connection with transaction analysis.

Course demands to obtain following practical skills and theoretic knowledge: Understanding of the communication style of members of one own and other groups. Understanding of increase of efficiency of individual skills in individual and group communication. Knowledge about specifics of communication and possibilities of their utilization in the professional aspect.

Correspondence with other subjects: other courses of psychology cycle.

Examination type: test

LiteratureStudy literatureKarpova Ā./Plotnieks I. Personība un saskarsme. Rīga, 1984.Omārova S. Cilvēks runā ar cilvēku. Saskarsmes psiholoģija.- R., 2002.Additional literatureDubkēvičs L./ Ķestere I. Saskarsme. Lietišķā etiķete.- R., 2003.Adler R.B. Understanding human communication.- Harcourt College Publishers, 2000.Битянова М.Р. Социальная психология.- М., 2001.

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Lecturer: Artis Eglītis, L. ČerepahinaTitle of the course: Public opinion theoriesYear, semester: Year l, sem. 2Number of lessons: 48Number of credit points: 2

Goals and tasks of the course:

1. To give an insight into the origins of public opinion, the history, techniques and methodological principles of its research.

2. To give an overview of the basic concepts and principal theories of public opinion.3. To facilitate the use and application of theoretical knowledge to the interpretation of

communicative processes and one's practical activity.4. To create an understanding of the relation between public opinion, main public and

political events and activities of public relations.5. To develop the students' skill to evaluate and analyse situations and correlations in the

context of public relations.

Contents of the course:1. Structure and tasks of the course.2. Public opinion and public thought.3. Concepts of public opinion.4. Public and opinion. Interpretation of notions.5. Expression of public opinion.6. Journalism as the developmental factor of public opinion.7. How is public opinion expressed?8. Leaders of public opinion. Feedback.9. Hegel and Marx' s theories.10. Theory of the differentiation of modern society.11. Theory of cultural industry.12. Theory of the spiral of silence I.13. Theory of the spiral of silence II.14. Theory of system and discourse.15. Arena' s theoretical model.16. History and methods of the study of public opinion.17. Public opinion and public thought in Latvia.

Creative home assignments: during the course students have to get acquainted with the main public opinion theories , their basic concepts and the possible application of these theories to the analyses of Latvian problems as well as to be aware of the role of public opinion in the theory and practice of advertising and public relations to be able to demonstrate their knowledge with the help of a set of creative practical tasks.

The course envisagee the acquisition of the following theoretical knowledge and practical skills:The course gives an oveview of the nature of the process of the formation of public opinion, its implementation in the traditional and contemporary society and the principal theories

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dealing with the origins and expressions of public opinion. The course deals with the basicconcepts of public opinion and regularities of this process, how and to what extent public opinion affects the societal processes, what is its role and variety of expression. It focuses on the most significant researches and discoveries that have facilitated the study of public opinion. During the course students get acquainted with the principal public opinion theories, their basic concepts and the possible application of these theories to the analyses of Latvian problems as well as to be aware of the role of public opinion in the theory and practice of advertising and public relations.

Interdisciplinary link: the course is the continuation to the course of lectures started in semester 1 Mass communication theories - it goes on to deal with different kinds of communication in the society, their historical development and theoretical interpretation.

Assessment: Examination on the completion of the course.Preconditions for passing the test: timely and qualitatevily prepared and submited report, as well as a pass in the intermediate check-up of the term. The lecturer informs the students about the themes of the reports and submission deadline.

Literature.

Study literature.Bentele Gtinter, Brosius Hans-Bernd, Jarren Otfried (Hrsg.). Öffentliche Kommunikation: Handbuch Kommunikations- und Medienwissenschaft. 2003. Vorošilov V.V. Žurnālistika. Učebņik. 4-je izdanije. 2002.

Supplementary literature.Klaus. Einfuhrung in die Kommunikationswissenschaft. Bd 1/1. 1999.Burkart Roland. Kommunikationswissenschaft. 3. Auflage. 1998. Fedotova L.N. Pablik rileisnz i obščestvennoje mnenije. 2003. Rønning Helge, Lundby Knut (edit.) Media and Communication: Readings in Methodology, History and Culture. 1991.Noelle-Neumann Elisabeth. The Spiral of Silence: Public Opinion - Our Social Skin. 1984.Bentele G., Ruhl M. (Hrsg.) Theorien Ōffentlicher Kommunikation: Problemfelden, Positionen, Perspektiven. 1993.Noel-Noimann E. Obščestvennoje mnenije. Otkritije spirāli molčaņija. 1996. Harris R. Psiholoģija massovih kommunikacij. 2003. Littlejohn S.W. Theories of Human Communication. 7th edit. 2002.

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Lecturer: Tatjana Bartele, Dzidra Meikšāne

Course title: Principles of scientific research work Year, term: 1st year, 1st and 2nd term.

Number of hours: 96

Number of credit points: 4Course aims and tasks:1. Give an insight into scientific research work, its organization, preparation and common requirements for its conduction. 2. Develop skills for work with scientific literature, literature references, accurate author quoting. 3. Acquire methodology of information selection, its correct utilisation; acquire skills gained data control. 4. Introduce main ideas and definitions of scientific writing and its correct utilisation. 5. Develop skills of utilisation of different scientific methods (general scientific, special, qualitative and quantitative; theoretic and empiric). 6. Develop argumentation skills and skills for motivation of scientific work research, for drawing conclusions.

Course content: 1. Structure and tasks of the course. 2. Projection of the research. 3. Observation: types and structure. 4. Methods of questionnaires.5. Questionnaires. 6. Interview.7. Documents: types; document analysis methods. 8. Information sources (selection, hierarchy, credibility) 9. Theoretical methods of research work. 10. Structure of scientific research work. 11. Composition of bibliographies. 12. Profound interview.13. Research of a focus group. 14. Argumentation. 15. Methods of political research. 16. Defence of a term paper (preparation and procedure).

Creative home tasks:1. Observation. 2. Literature list. 3. Description of research work structure. 4. Questionnaire preparation. 5. Preparation of interview scenario.

Course demands to obtain following practical skills and theoretic knowledge: a study course, where there are theoretical knowledge and practical skills acquired, gives a possibility to conduct

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a term and diploma paper and it will come in handy in further study process (in Master or Doctor studies) and in professional life. During the course students will get acquainted with research organization, projection, structure and development of scientific staff. Students acquire knowledge about information sources, their diversity and credibility; skills to gather and process literature, different research methods. During the course students get acquainted with methods of information gathering: observation, questionnaire (interview etc.), experiments and document analysis etc.

Examination type: Final test (1 st term), exam (2 nd term) .Requirements for passing the examination: qualitatively prepared and handed in all necessary written works (computer typed), active and productive participation in contact classes and team works, passed control work.

LiteratureBasic literature:1. Briņķs G. Socioloģisko pētījumu organizēšana un metodika. Rīga, 20022. Ozoļiņa Nucho A., Vidnere M. Intervēšanas prasme. – Rīga, RaKa – 2003.

3. Белановский С.А. Глубокое интервью. Москва, 2001.4. Кузнецов И. Н. Научное исследование: Методика проведения и оформления. – М.: Издательско – торговая корпорация «Дашков и К», 2004.5. Лукина М. Технология интервью. – Учебное пособие, М., 2003.Additional literature:1. Clayman S., Heritage J. The News Interview. UK, Cambridge, 20022. Frankfort-Nachmias C., Nachmias D. Research Methods in the social sciences. 5th ed. – London, Arnold – 2005.3. Gibaldi J., Achert W.S. MLA Handbook for Writers of Research Papers. 3th ed. New Jork. 1988.4. Lester James D. Writing Research Papers: A Complete Guide. – 5th ed.- Glenview (Illinois); London (England). 1986.5. Mc Kay I. The magazines handbook. London and New York, 2000.6. Mencher M. Basic media writing. 4th ed., 1993.7. Qualitative Forschung. A companion to qualitative research. London, 2004

8. Rudin R., Ibbotson T. An Introduction to Journalism. Focal Press, 2002.

9. Гречихин В.Г. Лекции по методике и технике социологических исследований. – Москва, Из-во МГУ, 1988. 10. Дмитриева Е. Фокус – группы в маркетинге и социологии. Москва., Центр. 1988.11. Журналистское расследование. История метода и современная практика. (ред. Константинов А.Д.) 2001.12. Сили Дж. Как написать доклад. - -Москва: АСТ – Астрель, 2004.13. Уэстон Э. Аргументация: Десять уроков для начинающих авторов. – Москва: Флинта: Наука, 2005.14. Эко У. Как написать дипломную работу. – Москва: Изд-во «КДУ», 2004

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PROFESSIONAL SPECIALIZATION COURSES OF THE BRANCH

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Lecturer: Janis MilbretsCourse title: Audio-visual communicationYear, term: 2d, 3rd year, 4th, 5th termNumber of hours: 64Number of credit points: 4

Course aims and tasks: Develop skills of correct fixation of visual images of objects or occurrences, use of artistic expression matters according to an individual view. Organize shots, using appropriate lighting and different panoramas and speed of object scale changes.

Course content:1. Stages of shooting a plot and work of the operator during preparation of shooting, during

shooting, period of assembly and preparation of demonstration copy. Different types of shooting.

2. Types of video-cameras, optics, optical filters, stands, microphones and other additional tools.

3. Lighting equipment, stands, reflectors. Colour corrections, compensation and effect filters.

4. Composition of shots.5. Types of lighting. Light regimes.

Creative home tasks: Practical filming works in the nature and in different interior with appropriate filming equipment and optics, conducting tasks of the lecturer.

Course demands to obtain following practical skills and theoretic knowledge: work with cameras, lightening, optics; stage episodes; use audio-visual techniques in production of advertisements.

Correspondence with other subjects: Principles of photography, Principles of visual art.

Examination type: 1) creative activity during practical classes; 2) differentiated exam.


1. V. Eglītis. Gribu uzņemt FILMU.Rīga. Jumava. 2003. 2. И.Б. Гордийчук, В.Г.Пелль. Справочник кинооператора. М. Искусство. 1979.

Additional literature1. C. Finch. Special effects. NY. Abbeville press. 19842. Z. Perisic. Visual effects cinematography. Boston. Focal press. 2000.

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Institution of higher education: IHSSP

Study programme: Advertising and Public RelationsLecturer: Normunds Gutmanis

Course title: Marketing CommunicationYear, semester: Year 2 , sem. 3Number of hours: 64Credit value: 4

Course goals and objectives:To establish the theoretical background performing practical concrete tasks. To show how essential is flexible approach in relationship with different clients, in different in their scale campaigns. To establish the reality of the given requirements, to learn to conform them with the chosen aims.

Course content:1. Market segmentation. Positioning of prices or idejas.2. Imidge making.3. Advertisement in crisis situation. Advertising tools and technique. Client and agency

cooperation.4. Professions in advertising. Working principles of agency and department.5. Biogenic and sociogenic motivation of the customer. Changing motives of choice - attitudes,

believes, habits.6. Prices, advertisement, and choice interrelationship. Package as an advertisement,

advertisement as a package.7. Regional market differences. Psychologically close customer groups.8. Distributional principles of advertising capacity. Systematization of customer's

experiences.9. Psychological levels of choice motivation. Groups of basic wishes.10. Advertising and media: TV, radio, press. Kino, postal delivery.11. Advertising actions and other untraditional means. Sponsorship as advertisement;

patronage.12. Collection of donations, aid funds, lobbyism. The most successful campaigns in the world.13. Peculiarities of 90 year old customer. New electronic advertising means (Internets,

interactive TV, multimedia advertisement).14. Musical advertisement. Exhibitions and fairs as advertisement.15. Basic principles of structure of the text in advertisement. Advertising and images

(drawings, photos).16. Style and design; colour selection in advertising.17. Production of audiovisual advertisement.

Creative home tasks: to investigate definite advertising campaigns, reflecting eachpeculiarity.

Theoretical knowledge and practical skills:Students develop their creativity on all the stages of making advertisement.

Integration: theory of advertising, psychology.

Assessment: participation in all seminars as well as written report on seminar tasks. Personal fulfillment of all practical steps. The defense of the report.

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Literature Text books1. Dž. Blaits. Mārketings. Rokasgrāmata. R. Zvaigzne ABC, 2004.2. J. Niedrītis. Mārketings. Rīga, Biznesa Augstskola Turība, 2004.3. V. Praude, J.Šalkovska. Mārketinga komunikācijas – 2. sējums. Rīga, Vaidelote, 2006.4. V. Praude. Mārketings. – Rīga, Izglītības soļi, 2004.5. Kotler P. Marketing Management. New Jersey. 2000.

Additional literature F. Kotlers. Mārketinga pamati. Rīga. Jumava. 2006.

Latvijas reklāmas gadagrāmata. Latvijas tālrunis, 2006/2007.

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Study programme: Advertising and Public RelationsLecturer: Ilmārs Jargans, Aivars Helde

Course title: Advertising in Newspapers, Magazines,and the Internet

Year, semester: Year 1, sem.2Number of hours: 64 Credit value: 3

Course goals and objectives:- to give the insight into the meaning of media channels for advertising

communication;

- to introduce to the variety of media channels and their use, evaluation of media schemes effectiveness, as well as technical processing of the advertisement for its placement in different media

- to develop practical skills in work with different media and placement of advertisements there.

Course content:The course gives the insight into different media types, the evaluation of their potential effectiveness in each separate case, and technical processing of the advertisement for its placement in different media. Students obtain practical skills in advertising in different media, as well as examine work of definite media in Latvia.

- Notion of the media. Primary, secondary, and tertiary media. Media channels. Media SCMR scheme (21)

- Characteristics of media as advertising carriers. Media card. Audience quantitativemeasurements, their methodology (21, 2s)

- Media schemes. Media planning and plans (21,2s)- Magazines: advantages, drawbacks, peculiarities. Processing of advertisements.

Possibilities and limitations (21)- Popular and special magazines: advantages, drawbacks, peculiarities. Processing of

advertisements. Possibilities and limitations (21)- Radio as an advertising carrier: advantages, drawbacks, peculiarities. Processing of

advertisements. Possibilities and limitations (21)- Advertising on TV: advantages, drawbacks, peculiarities. Processing of advertisements.

Possibilities and limitations (21)- Visual advertisement: advantages, drawbacks, peculiarities. Processing of advertisements.

Possibilities and limitations (21)- Telephone directories, telephone inquiry facilities and information in the internet:

advantages, drawbacks, peculiarities. Processing of advertisements. Possibilities and limitations (21)

- Advertising in the internet: its types, advantages, drawbacks, peculiarities. Processing of advertisements. Possibilities and limitations (21)

- Presentational advertising: subdivision, advantages, drawbacks, peculiarities. Processing of advertisements. Possibilities and limitations (21)

- Advertising in public transport: advantages, drawbacks, peculiarities. Processing of advertisements. Possibilities and limitations (21)

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- Exotic and rarely used advertising channels: their kinds, advantages in comparison to traditional channels, drawbacks, peculiarities. Processing of advertisements. Possibilities and limitations (21)

- Media agencies. Basic principles of work. Standard structure. Cooperation with MA.

Theoretical knowledge and practical skills:The course is designed to develop students' practical skills on the basis of the given theoretical knowledge.

Integration: the course is an integral part of other advertising-communication subjects, psychology and visual art.

Assessment: individual written research work on a definite media or media group on Latvia: full analysis of technical details as well as drawbacks and advantages; description of audience, its peculiarities and possibility of their use by the advertiser; discount policy; monthly volume of advertising; work of advertising departments.

Literature1. Dells D., Tobi L. Ievads reklāmā. Rīga. Kamene. 2005.2. Veinberga S. "Masmediji" .Rīga. Zvaigzne 2005g.3. Бакалинский А.В. Методика планирования размещения рекламы в печатных средствах массовой информации// Киевский государственный экономический университет, Киев, 1996. 4. Вербило А. Как готовить рекламу в газете. Киев, 1994. 5. Кохтев Н.Н. Реклама как вид журналистского творчества. М., 1996. 6. Тулупов В.В. Реклама в прессе // Вестник МГУ, серия 10. Журналистика, 1993, N 3. 7. Шерковин Ю.А. Наружная реклама. Трудное искусство простоты. М., 1995. 8. Баннерная реклама в сети Интернет // Практика рекламы, 1998, N 2. 9. Голядкин Н.А. Полукаров В.Л. Рекламный менеджмент: телевидение и радиовещание. М., 1994. 10. Реклама в INTERNET // Практика рекламы, 1998, N 1 11. Слушаенко М.В., Кессель А.М. Методика прогноза эффективности телевизионной рекламной кампании// Маркетинг и маркетинговые исследования в России, 1997, N 6. 12. Назаренко Л.Ф. Выставка как инструмент маркетинга. М., 1997. Финансист, 1996, N 2. 13. Васильева О., Грищукина Е., Милехин А., Назарова О. Измерение и анализ телерейтингов. М., 1997. 14. Ермолаева О.Я. Основные понятия и термины, используемые в медиаисследованиях и медиапланировании// Маркетинг и маркетинговые исследования в России, 1996, N 3. 15. Ольховников А.В. Построение показателей аудитории средств массовой информации. М., 1990. 16. Хопкинс К. Библия рекламиста. Москва: «НТ Пресс»б 2006.

17. WilliamF. Arens-" Contemporary Advertising "- Mc Graw-Hill Higer Education-2002.

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Institution of higher education IHSPPStudy programme: Advertising and Public Relations

Lecturer: Leonīds Paperno, Normunds GūtmanisTitle of the course: Economics of entrepreneurshipYear, semester: Year 3, sem. 5

Number of lessons: 32Number of credit points: 2

Course goals and objectives:1) To introduce students to the fundamentals and methods of the economic theory and

define their role in the development of the economics of entrepreneurship.2) To give knowledge of the process of the organisation of entrepreneurship.3) To demonstrate the application of economic regularities, categories and rules to the

internal activity of an enterprise and the formation of external economic relations.Course content:

1. Fundamental problems of economics. Demand and offer, forms of competition, production factors.

2. Demand and offer.3. Forms of competition.4. Production factors.5. Enterprise as the most significant element of economics.6. The variety and environment of an enterprise.7. Resources of an enterprise - their nature, structure, turnover process.8. Factors of successful entrepreneurship, their evaluation and the selection of the

optimal version.

Creative home assignments: an independent task related to the problems of the economics of entrepreneurship within the course (according to the lecturer's instructions and recommendations).

The course envisages the acquisition of the following theoretical knowledge and practical skills: theoretical comprehension of the main principles of entrepreneurship and practical skills related to the material covered.

Interdisciplinary link: courses connected with entrepreneurship.

Assessment: differentiated test..

Literature.

Study literature.Gods, U. Mikroekonomika 1. d. Rīga: Turība, 1998.Gods, U. Mikroekonomika 2. d. Rīga: Turība, 2000. Gods, U. Makroekonomika. Rīga: Turība, 2002.Libermanis, G. Makroekonomika: teorija un Latvijas attīstības problēmas, 1.d. Rīga: Kamene, 1999.Libermanis, G. Makroekonomika: teorija un Latvijas attīstības problēmas, 2.d. Rīga: Kamene, 1998.Nešpors V., Ruperte I., Saulītis J. Mikroekonomika. Rīga: Kamene, 2000.Škapars R. Mikroekonomika. Rīga:LU, 2002.Mansfild, E. Microeconomics, 8th ed. Norton, New-York, London, 1994.Экономика предприятия. Москва: Юнити, 2006.

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Supplementary literature.Rurāne, M. Uzņēmējdarbības organizācija un plānošana. Rīga: Turība, 2002Vedļa, A. Uzņēmējdarbības kurss. Rīga: 2003.David Begg, Stanley Fisher, Rudiger Dornbush. Economics.-2nd.ed.. McGraw-Hill Book Company, 1999.Diderihs, H. Uzņēmuma ekonomika. Rīga: Zinātne, 2000.Hofs, K.G. Biznesa ekonomika. Rīga: Jāņa Rozes grāmatnīca, 2002.

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Institution of higher education: IHSPPStudy programs: Advertising and Public Relations

Lecturer: Beata PļaviņaTitle of the course: AccountingYear, semester: Year 3, sem. 5Number of lessons: 32Number of credit points: 2

Goals and tasks of the course: to introduce students to the fundamentals of accountingso that they can use their knowledge in the accounting practice, account for financialtransactions of the enterprise, be competent in tax legislation and use their knowledge inpractice.To give an insight into the fundamentals of accounting, law on accounting and theenterprise's annual reports, acquire practical skills in accounting to promote the skill toanalyse and evaluate the results of the financial activity at an enterprise.

Contents of the course:1. The nature, goals and tasks of accounting.2. The role of accounting in the achievement of the enterprise's economic goals.3. Book-keeping in accordance with the laws and regulations of the Republic of Latvia.4. Methods and techniques of book-keeping.5. The use of the methods and techniques of book-keeping in practical work.6. Arrangement of book-keeping.7. Analyses of the results of the enterprise's financial activity.8. The enterprise's annual reports.9. Taxes and legislation.

Creative home assignments: to check the use of the methods and techniques of bookkeeping in practice.

The course envisages the acquisition of the following theoretical knowledge and practical skills: students have to acquire basic knowledge and skills in company bookkeeping in accordance with the laws and regulations of the Republic of Latvia, acquire the methods and techniques of book-keeping, know how to use them in the practical activity.

Interdisciplinary link: other courses related to entrepreneurship. Assessment: check-ups, test.

Literature.

Study literature.LR likums „Par grāmatvedību".LR likums „Par gada pārskatiem".LR likums „Par arhīviem".Latvijas Republikas nodokļu sistēma. Rīga: Lietišķās informācijas dienests.O.Lukašina. Grāmatvedība visiem. Rīga: Inovācija 2001.Grāmatvedības pamati. (Autoru kolektīvs). Rīga: Izglītības soļi, 2002.

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Supplementary literature.

Korsaka T., Raņķevica V. Ievads grāmatvedībā.R., LKA Kons un māc. centrs, 2006.J.Benze. Finansu grāmatvedība. Rīga: Auditorfirma „Grāmatvedis",1995. M.Grebenko. Grāmatvedība, l. un 2.daļa. Rīga, izdota regulāri kopš 1994g.

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Lecturer: Aija LeitaneCourse title: CopyrightYear, term: 3rd year, 6th semesterNumber of hours: 32Number of credit points: 2

Course aims and tasks: preparation of emerging specialists of advertising for application of laws in juridical relationships of authors.

Course content: 1. Principles of copyright.2. Regulation outfit.3. Juridical aspects of development of a programme of broadcast organization.4. Collective administration of laws. 5. Administration of copyright. 6. Necessity of apprehensibility of copyright representation. 7. Amount of copyright.8. Collective law case administration in jurisprudence.

Creative home tasks: study paper – analysis of an actual question – theme and commitment time are agreed with a lecturer.

Course demands to obtain following practical skills and theoretic knowledge: knowledge of specifics of copyright, its juridical basis in Latvia and in the world praxis in the context of explanation of situations connected with copyright, applying laws and regulations.

Correspondence with other subjects: legislation in commercial activities, economics of entrepreneurship. Examination type: test.LiteratureStudy literature1. ''Autortiesības'' (“Copyright”), Hand book, Publishing office AGB, Riga, 1997.2. Copyright law, accepted on the 6th of April 2000. 3. Copyright and neighbouring right law, accepted on the 15th of May 1993. Additional literature1. Stephen M.Stewart LLD International Copyright and neighbouring rights [Starptautiskās

autortiesības un blakustiesības]. London, Butterworths, 1983, www.wipo.intwww.autornet.lvwww.cisac.orgwww.microsoft.comwww.leta.lv

www.NAIS.lv High School: IHSPP (SPPA)

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http://www.leta.lv/

http://www.microsoft.com/

http://www.cisac.org/

http://www.autornet.lv/

http://www.wipo.int/


Lecturer: Aija LeitaneCourse title: Legislation in commercial activity Year, term: 3rd year, 1st termNumber of hours: 48Number of credit points: 2

Course aims and tasks: to have an overview on the basic institutions of commercial law and main institutions of social law.

Course content:1. Introduction into commercial law2. Merchant3. Economic activity and commercial activity. 4. Commercial register and authority of a commercial register. 5. Merchant’s company6. Enterprise7. Branch office and representation8. Business secret9. Franchise10. Commercial agent and estate agent11. Commercial transaction12. Unfair competition13. Civil / Civil law / society 14. General partnership15. Enterprise16. Holding company17. Insolvency18. Re-organization of commercial activity

Creative home tasks: one seminar about basic institutions of commercial law and main questions of society law.

Course demands to obtain following practical skills and theoretic knowledge: theoretical knowledge of commercial activities according to the study programme; as well as practical skills for organization of firms, companies, personal commercial activities.

Correspondence with other subjects: Economics of entrepreneurship

Examination type: exam

LiteratureBasic literature Komerclikums. Ar grozījumiem, vēlams no NAIS sistēmas.Komerclikuma spēkā stāšanās kārtības likums, LV, 2002www.ur.gov.lv.

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Lecturer: Diana SpireCourse title: Semantics and pragmatics of texts of

advertisingYear, term: 4th year, 7th term Number of hours: 32Number of credit points: 2

Course aims and tasks:1. Develop linguistic thinking, language sense, understanding the meaning of language and sign system and their interrelations. 2. Develop understanding about language system levels, their relations and functions. 3. Organization of language and thinking link. 4. Organization of understanding about unity of language of advertising, nation’s mentality and culture. 5. Stimulation of understanding of lingual regularity and practical usage.

Course content:Basic notions of semantics and pragmatics. Text semantics – meaning of language units, sign systems as tools for expression of meaning. Text pragmatics – interrelation between sign systems and their users, correlation of people (communication, understanding) with the help of sign language.

Creative home tasks: individual preparation for seminars (preparation of creative tasks, presentation, emphasis of novelty of one-own work).

Course demands to obtain following practical skills and theoretic knowledge: acquire semantically pragmatic aspects of a test of advertising by means of theory and practical tasks using theoretical knowledge.

Correspondence with other subjects: native language, semiotics, communication psychology.

Examination type: active participation in seminars; fulfilment of test requirements during the semester; differentiated test by the end of the course.

LiteratureStudy literature1. Lagzdiņa S. Sintaktiskā redukcija formālās un semantiskās struktūras aspektā // Valodas aktualitātes – 1983. – Rīga, 1984. – 125. – 138. lpp.2. Materiāli par Latvijas kultūrvidi: fakti un uztvere / Sast. A. Rožkalne. – Rīga, 2000.3. Plaude I. Pragmatika. – Rīga, 2004.

Additional literature

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Lecturer: Valda BrazauskaTitle of the course: LogicYear, semester: Year 3, sem 6Number of lessons: 32Number of credit points: 2

Goals and tasks of the course: the enhancement of the culture of thinking and habituating students to thinking discipline. The acquisition of logically correct, i.e., consistent, internally non-contradictive and reasonable thinking skills.

Contents of the course:1. Basic questions of classical formal logic.2. Classification of concepts.3. Defining concepts.4. Judgement, analyses of judgement.5. Conclusions, analyses of conclusions.6. Argumentation.7. Polemics.8. The art of argumentation and polemics.

Creative home assignments: for an active acquisition of the study course each basictopic envisages logic exercises. For the current practical class (seminar) students have towrite not less than 3 exercises in each of the tasks of the relevant topic from the coursebook.

The course envisages the acquisition of the following theoretical knowledge and practical skills:Theoretical knowledge of the basic questions of classical formal logic in accordance with the programme of the study course as well as practical skills in correct classification and defining, analyses of judgements and conclusions, the art of argumentation and polemics.

Interdisciplinary link: Reporting and annotating.

Assessment: examination.

Literature.

Study literature.1. Klaus G. Moderne Logic. - Berlin, 2000.2. Prior A. H. Formal logic. - Oxford, 1999.3. Vedins I. Loģika: Mācību grāmata augstskolām. - Rīga: Avots, 2000.

Supplementary literature.Bochensky I. M. A history of formal logic. -New York, 1999.Гетманова А.Д. Учебник логики. Со сборником задач. - Москва: Айрис пресс,2003.

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Lecturer: D. SkadinaCourse title: Rhetoric and public speakingYear, term: 2nd year, 2nd termNumber of hours: 32Number of credit points: 2

Course aims and tasks:Research of possibilities of speaking skills and acquisition of their utilisation in the process of public communication. Introduce students with the essence of rhetoric theory, its historic development and role nowadays. To make students acquainted with orator’s skills as the process of creativity. During practical classes it is necessary to develop skills of logical argumentation, artistic and emotional style.

Course content:Rhetoric – science about public speaking art, the main periods of its development. References of the world popular orators. Genres of classical public speaking. Most frequently used speech forms. “Golden rules” of rhetoric. Common and different features of public speaking and spoken language. Activity of speaking, its improvement. Methods of speech preparation, different factor of written and oral texts, speech aim, ideologically emotional and thematic plan, selection of materials, preparation and usage of a manuscript. Usage of visual aids. Role of the listener in the interaction process. Verbal communication proves – speaking and listening skills. Listening types. Basic requirements of a listener for the speaker (3S), aids of the speaker for accomplishment of listener’s requirements – active, positive (3D). Questions. Role of imagination in public speaking. Analysis of text content (logical analysis).Speech tactics and strategy, 14 rules necessary for convincing the interlocutor. Role of the body language I public speaking.

Creative home tasks:Exercises for voice organs. Preparation of various public speeches.

Course demands to obtain following practical skills and theoretic knowledge:Students get knowledge about rhetoric – science about public speaking art, its history and connection with other sciences; Students get acquainted with their own speaking skills and drawbacks and learn methods of their prevention; they learn intuitive usage of speech regulations; Students get understanding of the most frequently used speech forms, they are ready to speak in different audiences. Correspondence with other subjects: Verbal and non-verbal communication, Ethics. Examination type:Final test (oral).Test task – A student prepares a 15-20-minute speech on a free topic (it is advisable to use visual aids). Literature

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Study literature1. E.Kramiņš “Runas prasme saziņā”, R., 2005.2. L.Glāsa “Ķermeņa valoda”, R., 2005.3. R.Denijs “Prasme sazināties un uzstāties”, R., 2002.4. S.Geikina “Retorikas pamati”, R.,2003.Additional literature1.A.Apele “Runas māksla”, R., 1983.2. A.Pīzs “Ķermeņa valoda”, R., 1995.3. Dz.Paegle, J.Kušķis “Kā latvietis runā…”, R.,2002.4. I.Alekse “Runātprasme”, R., 2003.5.S.Omarova “Cilvēks runā ar cilvēku”, R., 1996 u.c.izd.6.Latiševs “Lietišķās sarunas, lietišķie kontakti”, R., 1995.7.T.Hindls “Prasme uzstāties”, R., 2000.8. Н.Морган «Ораторское искусство», М.,2005.9. Ф.Штриккер, Х.Штриккер «Искусство красноречия»., М., 2005.10. Х. Леммерман «Учебник риторики», М.1999.

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Lecturer: Marite AboltinaCourse title: Creativity processYear, term: 2nd year, 1st termNumber of hours: 32Number of credit points: 2

Course aims and tasks: give an idea of regularities of creativity and individual specifics of creative activity of creative personalities. Tasks:Stimulate students:-acquire theory of creativity process;-understand creativity as self-expression and necessary feature of a society; -prepare creative tasks during seminar classes; -do an individual research about creative activities of some creative personality; -prepare an advertisement for an achievement of a concrete person.

Course content: theoretical and practical aspects of creativity process – procession of creative tasks, analysis and evaluation of works of creative personalities and results. The main direction of the course is stimulation of students’ self-realization and determined development of creativity process.

Creative home tasks: research of creative activity of some writer, artist or a musician; an advertisement devoted to creative activity of that person.

Course demands to obtain following practical skills and theoretic knowledge: knowledge about creativity as an expression of specific features of a personality in creation of ones “I” and social demands; students will advance creative approach in solution of professional tasks.

Correspondence with other subjects: Verbal and non-verbal communication, History of Art, Development tendencies of Latvian culture.

Examination type: summary of results of 2 control tests and individual research.

LiteratureBebre R. Ievads daiļrades psiholoģijā.–Rīga: LPSR Kultūras ministrija, 1982.Bebre R. Daiļrades procesa posmi.-Rīga: LPSR Kultūras ministrija, 1985.Tabūns B. Rakstnieka iecere// Raksturs latviešu prozā.-Rīga: Zinātne, 1978.Radoša personība. II. – Rīga: RaKa, 2002. – 2003.Radoša personība. III. – Rīga: RaKa, 2003.Bohm D. On Creativity. – London, New York: Roktledge, 1988.

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Lecturer: Inessa IvančikovaTitle of the course: German for Special PurposesYear, semester: Year 3, sem. 5, 6Number of lessons: 112Number of credit points:

6Goals and tasks of the course: Teach students written and oral communication in the second foreign language, how to orient oneself in communication situations, choosing precise words and phrases in order to express intentions, thoughts, evaluations, reactions, feelings that are adequate to a certain situation. Mastering conversation skills in spheres of social culture and scientific communication, as well as skills of arguments (monologue, dialogue, polylogue); succeeding participation at scientific and socially problematic discussions. The study process is organized according to such speech activity types as writing, translation, oral examination (audio-video) and reading. Contents of the course:

The lessons are orientated towards practice and have a pragmatic goal, i.e., they are based on:

(1) the acquisition of the grammatical structures of the German language and(2) the acquisition of the four basic communicative skills: reading, writing, listening(or

comprehension and speaking). They are acquired with the help of receptive, reproductive, productive and creative exercises.

The above-mentioned aspects of language acquisition will be implemented by confronting students with business-orientated texts in German (including audio and video materials). Texts of this kind comprise business correspondence, questionnaires, statistics, different informative announcements, reporting, news, interviews, commentaries, advertisements, etc.

Creative home assignments: are connected with the acquisition of particular themes.

The course envisages the acquisition of the following theoretical knowledge and practical skills: basic linguistic theoretical principles and the acquisition of practical speech and writing skills.

Interdisciplinary link: native language, English for Special Purposes.

Assessment: differentiated examination.

Literature.

Study literature.Mācību grāmata (materiālu komplekts, ieskaitot vingrinājumu grāmatu un audio-kasetes):Aufdersrafie, Hartmut/Bock, Heiko u.a.: Themen neu aktuell 1-3, Ismaning: Max HueberVēri., 2003.Supplementary literature.Erben, Johannes: Deutsche Grammatik. Ein Abriss, Ismaning: Max Hueber Verl., 2002.Hering, Axel/Matussek, Magdalēna u.a.: em Ubungsgrarnmatik, Ismaning: Max HueberVerl., 2002. Ismaning: Max Hueber Verl., 2002.Pischel, Susanne: Geschāftskorrespondenz. Mustertexte. Darījumu korespondence.Paraugteksti, Rīga: Zvaigzne ABC, 1997.

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Foldeak, Hans: Worter und Sātze, Ismaning: Max Hueber Verl., 2001.Vācu-latviešu mācību vārdnīca, Rīga: Zvaigzne ABC, 1999.

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Lecturer: Guna MatuleCourse title: Tendencies of Latvian culture development Year, term: 4th year, 7th termNumber of hours: 32Number of credit points: 2

Course aims and tasks: Introduce students with cultural processes taking place in Latvia; give an idea about advertising cultural occurrences, develop interest in cultural life, educate one-self, become a patriot of one own country and nation. It is anticipated to:

1. Give an insight into development of Latvian culture. 2. Develop skills of discussing, comparing and analysing cultural occurrences. 3. Acquire skills for development of cultural projects, in advertising of cultural occurrences. 4. Produce necessity in permanent interest about culture, self-education, creativity and

culture studies.

Course content: Definition of culture. Tribes of Balts and Liivs. Latvian anthropology, national individualities. Mythology and folklore. Book science. Theatre. Cinema and Photo. Music. Architecture. Art.

Creative home tasks: Prepare references, analyse connection of history with nowadays, write essays. Presentation of culture occurrences.

Course demands to obtain following practical skills and theoretic knowledge: theoretical knowledge about facts of Latvian culture; practical skills in evaluation and analysis of cultural occurrences; development of ideas for projects about cultural occurrences and their presentation.

Correspondence with other subjects: Creativity process, History of Art, Ethics



1. Avotiņa A., Blūma D. u.c. Latvijas kultūras vēsture. R.,2004.2. Sarma I. Latvijas kultūras vēsture. R.,20033. Lapiņa M. Latvijas kultūras vēsture. 20.gs 40.-80. gadi. R.,2002.4. Latvijas kultūras vēsture/ lekciju konspekts. R.,RTU, 1995.5. Johansons A.Latvijas kultūras vēsture 1710.-1800. Stokholma, 1975.6. Mākslas vēsture : 3 sēj. / V.Purvīša red. 1934.-1936.

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Study programme: Advertising and public relationsLecturer: Roberts Muzis, Aivars HeldeTitle of the course: Principles of visual artYear, semester: Year 2, sem. 4Number of lessons: 48Number of credit points: 2Goals and tasks of the course:

To enhance the development of aesthetically thinking, creative personality, who is able to create ideas, to express them visually, perceive and understand other people's visual creations. The programme of the course envisages the development of students' general skills and abilities in seven aspects(creative and self-expression aspect; analytically critical aspect; evaluating aspect; communicative aspect; co-operative (social) aspect; mathematical aspect; study and practical activity aspect).Contents of the course:

1. Classification of visual art: architecture, inteior, environmental art; fine arts (sculpture, painting, graphics); applied arts, design; theatre, cinema, photography, multimedia art.

2. Means of expression of visual art.3. Composition techniques in visual art.4. Management of plane. Format. Optical illusion.5. Study of colours. The perception and psychological effect of colours. Colour circle

(primary colours, derived colours, complementary colours). Warm and cool colour shades. Mixing colours.

6. Contrasts. Rhythms. Line, field, colour, texture.7. The text as the means of visual expression. Study of letters.8. Spaciousness (light-shade, form, space, perspective).9. Form and contents. Attitude towards the situation, its depiction. Development

of the intellect, feelings and ideas. Creative home assignments: 1. Prepare an essay about one of the classical styles and composition structure.2. Analysis of visual advertising.3. Creation of areas for an informative poster.4. Creation of an informative poster.

The course envisages the acquisition of the following theoretical knowledge and practical skills: Students acquire practical skills in working with press advertising. They acquire skills in expressing ideas of visual arts (idea draft), knowledge about compositional meaning of plane. Interdisciplinary link: the course is connected with subjects of the group of psychology and advertising – communication, creative process.Assessment: differentiated exam.

Study literature.1. W. F. Arens W. F., Contemporary advertising , Higher Education, 2004.2. Хопкинс K. Реклама. Научный подход.-M.: Изд. "Альфа-Пресс", 2005.3. Эдвардс Б. "Курсс раскрытия творческих способностей" –M.: изд. „Попури”, 2000.

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Lecturer: Diana Spire, Aleksandrs GusevsCourse title: Abstracting and annotation

Year, term: 3rd year, 6th termNumber of hours: 32Number of credit points: 2

Course aims and tasks:1. Develop listening and speaking skills, using means of expression in

Latvian. 2. Enrich students’ vocabulary; discover richness of means of expression in

the native language, variety and particularity. 3. Develop linguistic thinking, language sense, clarifying and understanding

the meaning of words, content of sentences and the general meaning of the text.

4. Stimulate self-expression in oral and written. 5. Develop skills of engaging in situations of different communication

(communicating two together, public presentation, opposing, motivating one own thought etc.)

6. Stimulate understanding of language regulations and their practical usage.

Course content: language norms and speech culture, word choice, choice of additional words, choice of word form. Features of modern Latvian language: innovations in vocabulary, grammar systems (three rules in sentence combination). Quality of the state language. Functional language styles. Business articles, business etiquette. Rhetoric art.

Creative home tasks: individual preparation for seminars (preparation of creative tasks, presentation, emphasis of the novelty of own work).

Course demands to obtain following practical skills and theoretic knowledge: theoretical basis – language norms and culture, modern Latvian language features, business etiquette, practical skills – qualitative state language usage (in written and oral) in any life or work situation.

Correspondence with other subjects: questions of native language culture and stylistics, communication psychology.

Examination type: active participation in seminars; tests successfully passed during the term; differentiated test at the end of the course.


1. Baltiņa M. Teksta uzbūve un veidošana. – Rīga, 1998.2. Lauze L. Ikdienas saziņa: vienkāršs teikums latviešu sarunvalodā. – Liepāja, 2004. 3. Skujiņa V. Latviešu valoda lietišķajos rakstos. – Rīga, 2003.

Additional literature1. Freimane I. Valodas kultūra teorētiskā skatījumā. – Rīga, 1993.2. Rozenbergs J. Latviešu valodas stilistika. – Rīga, 1995.

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3. Nītiņa D. Moderna cilvēka valoda. – Rīga, 2004.4. Nītiņa D. Valsts valodas kvalitāte. – Rīga, 2004.

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Lecturer: Jānis Mihailovs, Diāna SpīreCourse title: Semantics and semiotics

Year, term: 4th year, 7th termNumber of hours: 32Number of credit points: 2

Course aims and tasks:1. Develop linguistic thinking, language sense, clarifying and understanding

the meaning of words, signs and symbols and their interrelations. 2. Develop understanding about language and sign levels, their

interrelations and functions. 3. Development of language – thinking link. 4. Development of language – thinking - speech link 5. Give understanding about the unity of language, nation, mentality and

culture. 6. Stimulate understanding of language regulations and their practical

usage.Course content: Principle idea of semantics and semiotics. Word – its semantics in different text contexts (advertising, business etc.). Language character – language as a unity of contradictions, language – as a sign language. Language development – internal and external reasons for language differences, process and rules of language change, the most popular concepts of language development. Alphabets of Old-Latvians – Alphabets of Debeikas, Briņķa and Krauksta. Sign systems, their common features and regulations for its functioning. Meaning of language unity, sign systems as means of meaning expression.

Creative home tasks: individual preparation for seminars (preparation of creative tasks, presentation, emphasis of the novelty of own work).

Course demands to obtain following practical skills and theoretic knowledge: acquire main notions of semantics and semiotics in the theoretical aspect, as well as understand own knowledge and be able to use it successfully in the praxis.

Correspondence with other subjects: Native language, communication psychology.

Examination type: active participation in seminars; tests successfully passed during the term; differentiated test at the end of the course.

LiteratureStudy literature1. Kļaviņa S. Valodas daba. Ievads vispārīgajā valodniecībā. – Rīga, 1997.2. Lagzdiņa S. Sintaktiskā redukcija formālās un semantiskās struktūras aspektā // Valodas aktualitātes – 1983. – Rīga, 1984. – 125. – 138. lpp.3. Materiāli par Latvijas kultūrvidi: fakti un uztvere / Sast. A. Rožkalne. – Rīga, 2000. Additional literature

1. Linguistica Lettica.2. Latviešu kultūra – www.ailab.lv/ai1/kultura/htm

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Lecturer: Normunds Gutmanis

Title of the course: Methods of Research in Advertising

Year, semester: Year 3, sem. 6Number of hours: 32 Credit point value: 2

Course goals and objectives:To obtain the insight into the role of research for the maximum effect of advertisement;

to acquire skills in making definition of a hypothetical target group, in its research with the help of questionnaires, and making conclusions.

Course content:1. Definition of research problem.2. Buyers, sellers, and advertisers logical differences.3. Characteristics of objective research.4. Research mistakes.5. Research results and their creative analysis.6. Research and market development.7. Consumer research.8. Commodity research.9. Market research.

Creative home assignments: application of one of the themes to conduct certain practical research.

Theoretical knowledge and practical skills:application of sociological approach to advertising research; use of specific questionnaires; use of methods of commodity, market, and consumer research for effective advertising.

Integration: psychology of communication, introduction to communication science.

Assessment: 1) creative participation in the seminars; 2) definition of a target group, working of a questionnaire, and defense of findings; 3) written test. 1) studentu radoša aktivitāte semināros;

Literature Text booksГ.А. Черчилль. Маркетинговые исследования. Пер. с англ., Санкт- Петербург, Питер, 2000.Tony Proctor, Essentials of Marketing Research, 3rd edit., Pearson Education, 2003, 560 p.Carl Mcdaniel, Jr., Roger Gates, Marketing Research 6th edit, John Wiley&Sons, 2005, 617 p.Additional literatureO. Krastiņš. Varbūtības teorija un matemātiskā statistka. Rīga. Zvaigzne. 1985.Tirgus un sociālo pētījumu centrs TNS BMF – http://www.tns.lvLatvijas reklāmas gadagrāmata. Latvijas tālrunis, 2006/07.

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http://www.tns.lv/



Lecturer: Martinsh Veide Course title: Psychology of advertising Year, term: 3rd year, 6th term.Number of hours: 32 Number of credit points: 1

Course aims and tasks: To have an idea about psychology of advertising as a branch of business psychology; to understand cognitive, emotional and voluntary psychic processes as well as the meaning of the social factor in advertising activity.

Course content:Influence of advertising, perception processes in advertising communication, acquisition of advertisement content, motivation in advertisements, image of advertisement object, decision making and social factor in advertisement activity.

Creative home tasks: 1. Research about some of psychological aspects of advertising, up to students’ choice. 2. Analysis of psychological aspects of advertising in mass media advertisements. 3. Writing an advertisement (A4 form) for a chosen service type.

Course demands to obtain following practical skills and theoretic knowledge: 1. Knowledge about mechanisms of psychological influence of advertising and its

efficiency levels. 2. Understanding about positive and negative influence of advertising on culture, about its

potential possibilities to have a form of a dialogue. 3. Practical skills in connection with analysis of requirements of influence of advertising.

Correspondence with other subjects: all subjects from psychology cycle.

Examination type: differentiated test.

Literature:Veide, M. Reklāmas psiholoģija.- Rīga: Jumava,2006.Лебедев-Любимов,А. Психология рекламы.- СПб., 2002.

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Study programme: Advertising and Public RelationsLecturer: Kaspars RuklisCourse title: Advertisement texts Year, term: 3rd year, 6th termNumber of hours: 32Number of credit points: 2

Course aims and tasks: In advertising and PR it is very essential to have a successful formulation of a message and it depends on success or failure of the campaign. The aim of the course is to introduce students with work of an advertising agency, emphasising creative aspects and elements of creation of advertisement content. The task of the course is to introduce students with specifics of work of text redactor in the sphere of advertising and other media specifics.

Course content: Tasks and responsibilities of text redactors, advertising campaigns and target audience, creativity methods, text of advertising, media specifics, audiovisual advertising, press advertising, Internet advertising and its specifics, adaptation of advertising, output of ideas of advertising.

Creative home tasks: home tasks are creative or with creative elements, which are connected with information gathering, preparation of texts of advertisements and preparation of materials for course matters.

Course demands to obtain following practical skills and theoretic knowledge: it is anticipated to make students acquainted with campaign planning, development of advertisement idea and presentation and specifics of various advertising media. Practical trainings: development of ideas, texts and visual image of advertising.

Correspondence with other subjects: Marketing communication, PR, Journalism, Advertising as communication.

Examination type: evaluation includes: presence at lectures, participation during seminars and practical classes, as well as a prepared and presented project in advertising.

Literature Study literature: Bly, W. Robert. The Copywriter’s Handbook: Step-By-Step How to wrte copy that sells. Publisher: Henry Holt & Company, Inc.; Updated edition (March 1990). 351. p.Caples, John, Hahn E. Fred. Tested Advertising Methods. Publisher: Prentice Hall Trade; 5th edition (July 1998). 320 p.Blake, Gary, Bly W. Robert. The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want. 1997. 176. p.Шатин, В.Ю. Построение рекламского текста. Москва 2003. 120 с.В.В. Смирнов. Реклама на радио. Москва. РИП-холдинг. 2003. C 12Additional literature The Art of Writing Advertising. Interviewed by Higgins Denis. Mc-Graw-Hill, 2003. 125.p.Tīfentāle, Alise. “Galvenā balva -- ceļojums divatā”, Pētergailis, 2001. Beigbeders, Frederiks. “14,99 eiro”.Nellke, Matiass. “Kreativitātes metodes radošo spēju attīstīšanai”, De Novo, 2003.

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Lecturer: Aivars HeldeCourse title: Study of coloursYear, term: 2nd year, 3rd termNumber of hours: 32Number of credit points: 2

Course aims and tasks:1) Give an insight about meaning of colours in modern visual advertising, as well as provide understanding of tasks of colours in advertising, psychological aspects of colours. 2) Give theoretical and practical knowledge about spectral usage of colours, its meaning, achromatic colours and theories of modern perception of colours. Course content:

1. Understanding of colours. Chromatic and achromatic colours. 2. Rainbow colours. Colours of typography. 3. Insight into colour circle. 4. Work with colour ads. Colour extracts. 5. Culturally historic overview of colours, formation of mentalities. 6. Philosophic and psychological aspects of colours on trade marks. 7. Analysis of Latvian leading brands. 8. Letters as areas for colours. 9. Theory of season colours.

Creative home tasks:1. Make an ad clip in colours basing on mixture of two colours. 2. Proportional division of colours of a colourful ad. 3. Made an ad poster using theory of “season colours”.

Course demands to obtain following practical skills and theoretic knowledge: Students get knowledge about chromatic and achromatic colours, modern colour perception and utilization in today’s visual advertising. Knowledge about “fashion requirements” of modern advertising, as well as psychological aspects of colours in human perception. Knowledge and praxis of using contrast, accentuation, details, background.

Correspondence with other subjects: Creativity process, Stylistics, Principles of visual arts, Psychology of advertising.


Study literature1. V. Šusts. Telpas uztvere un kompozīcija. R.: Zvaigzne. 1990.2. Дж. Чебарди. Комбинации красок в живописи. М. 2005.3. И. Итен. Искусство цвета. М.: Д. Аронов,2001.

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Lecturer: Laila OzolinaCourse title: Principles of advertisement project managementYear, term: 4th year, 7th term.Number of hours: 48Number of credit points: 2

Course aims and tasks: The aim of the course is to give students theoretical basis of knowledge, which is necessary for

management of projects in advertising.

It is necessary to understand the essence of advertising and its management aspects by means of

studies of theoretical literature, participation in lectures, seminars and practical classes. Students

will acquire methods of project management, aim and task definition, effective planning and

usage of resources that are necessary for the project. Students will learn how to implement

theoretical knowledge and skills into practical utilization by means of modelling and evaluating

concrete phases of project planning.

Course content: the course gives a general idea about principles of advertisement project

planning, development, coordination and monitoring. By the end of the course students acquire

basic knowledge and skills in project management in advertising.

There are theoretical and practical knowledge and skills acquired in the course, which are

necessary for definition of advertisement project aims and tasks, for project planning and

realization, for evaluation of communication channels, for definition of costs of a project in

advertising. The course gives an idea of knowledge and skills necessary for a project manager in

order to find the most successful conclusions.

Course demands to obtain following practical skills and theoretic knowledge: Definition of

aims and tasks of advertising; planning and realization of projects in advertising; evaluation of

communication channels, project costs and utilisation of methods for efficiency increase.

Correspondence with other subjects: Theories of mass media, Marketing communication.

Examination type: – exam.

Study requirements – participation in practical classes, seminars and organization of a practical

work.

Evaluation includes:

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Oral examination – 40 %

Participation in seminars and practical classes – 30 %

Evaluation of practical works – 30 %

Literature:Study literature:1. Geipele, I. Tambovceva, T. Projektu vadīšana studijām un biznesam. Rīga: Valters un Rapa,

2004.

2. Gray C.F. Larson E.W. Project Management: a managerial process. New York: McGraw

Hill, 2003.

Additional literature:Bodrijārs, Žans. Simulakri un simulācija. Rīga: OmniaMea, 2000.

De Mooij, Marieke. Consumer Behavior and Culture: Consequences for Global Marketing

and Advertising. London: Sage Publications, 2004.

Hackley, Chris. Advertising and Promotion: Communicating brands. London: Sage Publications,

2005.

Hofstede, Geert. Culture’s Consequences: Comparing Values, Behaviors, Institutions, and

Organizations Across Nations. 2nd ed. New York: Sage Publications, 2001.

Lasmane, S. 20.gadsimta ētikas pavērsieni. Rīga: Zvaigzne ABC, 2004.

Rifkins Dž., Jaunās ekonomikas laikments, Jumava, 2004.

Roplijs, A. Raševska, M. Kvalitatīvās pētniecības metodes sociālajās zinātnēs. Rīga: Raka,

2004.

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Lecturer: Kaspars RuklisCourse title: Management of PR projectsYear, term: 4th year, 7th termNumber of hours: 32 Number of credit points: 2

Course aims and tasks: the aim of the course is to get students acquainted with the project management and communication management in public relations. I is anticipated to study some strategies of PR planning and management, as well as to learn how to implement theoretical knowledge of PR into praxis by means of preparing an individual work – PR campaign and its presentation.

Course content: theoretic lectures, seminars, during which each student presents some themes, literature studies, occasion studies and individual work. PR is studied in terms of theories of communication management. Themes of the course: communication strategy, communication management, introduction of a strategy, choice of target audience, message output, communication channels, measurement of feedback and results. Creative home tasks: literature studies, presentations during seminars, creative work (organization of a PR campaign).

Course demands to obtain following practical skills and theoretic knowledge: knowledge of management theories of PR, development of strategies and tactics; skills of organization of a PR campaign, its utilization in praxis.

Correspondence with other subjects: Marketing communication, PR, journalism. Examination type: evaluation includes: presence at lectures (10%), active participation during seminars (30%), written report about the topic of the seminar (30%) and campaign presentation (30%). Literature 1. Skots M. Katlips, Alens H. Senters, Glens M. Brūms Sabiedriskās attiecības. Rīga: Avots, 2002 2. D.L.Wilcox, Ph.H.Ault, W.K.Agee Public Relations: Strategies and tactics. New York etc., 1997 3. Robert L. Heath (Ed.) G. Vasquez (Contributing ed.) Handbook of Public Relations Thousand Oaks, London, New Delhi: SAGE Publications, 2001 4. J.Grunig (Ed.) Excellence in Public Relations and Communication Management. Hilsdale, Hove,London, 1992 5. У. Агли, Г. Камерон, Ф. Олт, Д. Уилкокс Самое главное в PR. Москва: Питер, 20046. PR сегодня: новые подходы, исследования, международная практика Москва: Консалтинговая группа «ИМИДЖ – Кoнтакт», Издательский Дом «ИНФРА – М», 20027. Veinberga, S. Publiskās attiecības PR. Teorija un prakse. Rīga: Zvaigzne ABC, 20048. Austin E.W., Pinkelton B.E. Public Relations Management. Planning and Managing Effective Communication Programs. New Jersey: Lawrence Erlbaum Associates, 2001.9.Daniel J. Boorstin The Image. A Guide to Pseudo-Events in America. New York: Vintage Books, 199210. Volijs Olinss Par zīmolu. Rīga: Neputns, 2005 11. Фукуяма, Ф. Доверие. Москва: АСТ, Ермак, 2004 High School: IHSPP (SPPA)

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Lecturer: Ruta KalninaCourse title: ManagementYear, term: 4th year, 7th termNumber of hours: 48Number of credit points: 2

Course aims and tasks: prepare students for work of a manager; give understanding and knowledge about administration theory, make students acquire theoretical basis of management and practical skills in decision making when planning work organization and outputting development strategies.

Course content: 1. Organization and administration.2. Functions of management.3. Manager and management.4. Management theories and their development.

Creative home tasks: there are two seminars anticipated to be lead during the studies: about manager’s work organization, planning, questions of decision making, as well as development of skills, which is connected with work organization, development of a company and planning of a process of changes in order to solve problems of manager’s work.

Course demands to obtain following practical skills and theoretic knowledge: theoretical knowledge in the theory of management according to the study programme, as well as practical skills in analysis of work organization and evaluation of manager’s work.

Correspondence with other subjects: psychology of organisations, communication psychology. Examination type: exam


1. Džons Edeirs. Efektīvas vadības skola.:SIA”Asja”1999.2. Forands I., Vadīšana un vadītājs. - Rīga, 1999.3. Praude V.,Beļčikovs J. Menedžments. Rīga,2001.4. T. Volkova, G.Vērdiņa, J.Pildavs. Organizācijas un to vadīšana pārmaiņu apstākļos. -

R.: 2001.5. V.Reņģe. Organizāciju psiholoģija - R.:Birznieka SIA “Kamene”, 2002.6. I.J. Mullin. Management and Organisation Behavior. Pitman Publishing. 1995.7. Д.Бодди, Р.Пейтон. Основы менеджмента.- С-Пб.:1999.8. Р.Л.Дафт. Менеджмент. - М.: 2000.

Additional literature 1. R. Vilfrīds. Kailā patiesība par projektu menedžmentu. R., Vaidelote.2004.

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OPTIONAL ELECTIVE COURSES

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Lecturer: Raitis ZvirbulisCourse title: Interior DesignYear, term: 1st year, 1st and 2nd termNumber of hours: 64Number of credit points: 4

Course aims and tasks: to learn main principles and projecting methods of interior design; to develop feeling of space and skills for 3-dimensional work.

Course main idea: Designing of interior can be one of the tasks of the computer designer. Knowledge of the main principles of interior design can be successfully implemented in creation of any other product of design.

Creative home tasks: on the basis of theoretical and practical skills to be able to use the recommendations given during the study course preparing concrete spatial and object compositioning, colour, texture tasks.

Course demands to obtain following practical skills and theoretic knowledge: To be able to detect and create according to regularities of human perception; to analizē and use regular light, colours and sounds to influence people in different spatial contexts. To be able to analizē applying in the project regularities of environment indoors as well as outdoors. During the course to show basic skills to put received recommendations into practice, solving problems of spatial and object compositions, colours, texture of materials for decoration.

Correspondence with other subjects:

Examination type: exam (show).

Literature.Study literature.

1. Andra Irbīte, Aija Bāliņa „Interjers”. R.: Jumava, 2005.2. Šusts V. Telpas uztvere un kompozīcija.- R., Zvaigzne. 1979.3. Grejs D., Ārdlija S., Hola D., Kaca S., Gaventa S., Veisa B. Mājokļa dizains. - R.,

Zvaigzne ABC, 2002.4. Žurnāli: "Deco", "Architectural Digest", "Maison Francaise", "House&Garden",

"Mēbeles un interjers", u.c.

Supplementary literature.Žurnāli: "Deco", "Architectural Digest", "Maison Francaise", "House&Garden", "Mēbeles un interjers", u.c.

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Higher School: IHSPPStudy programme: Advertising and Public Relations

Lecturer: Svetlana MihailovaCourse title: Third Foreign Language (French)Year, term: 2nd year, 3rd sem, 4th semHours: 96Credits: 4

Description of the course: To teach the students oral and written communication skills inFrench (3 language proficiency levels) as well as appropriate ways of expressing their intentions, ideas, opinions, responses, feelings. The students should improve their social and cultural conversation skills, as well as scientific analytical capabilities (monologue, dialogue, discussion in a group), they should be able to participate in general scientific discussions and discuss social problems. The following aspects of language are taught: writing, translation, conversation (audio-video) and reading.

Control: differentiated test.

Literature: Massia Kaneman Pougatch, Sandra Trevisi, Marcella Beacco di Giura, Dominique

Jennepin. Cafe Creme 1. Paris, Hachette, 1997. Monnerie-Goarin Annie, Sirejols Evelyne CHAMPION 1, CLE INTERNATIONAL,

Paris, 2001. J. Bady, I. Greaves, A. Petetin ExerGons-nous Grammaire Niveau debutant. Hachette,

1996. Monnerie-Goarin Annie, Sirejols Evelyne CHAMPION 2, CLE INTERNATIONAL,

Paris, 1999.

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Lecturer: Inna Pišinska, Natālija IvanovaTitle of the course: Developmental psychologyYear, semester: Year 3, sem. 5Number of lessons: 32Number of credit points: 2

Goal and tasks of the course: to introduce the students to the theoretical approaches to developmental psychology on the dynamics of human development by attracting the students' developmental experience.

Contents, of the course:1. 1.Dynamics of personality development.2. The peculiarities of the stages of personality development.3. Pace and rhythm of the psychic development.4. The activity of the subject - the driving force of the psychic development.5. Dynamics of development in different directions.6. Dynamics of development as related to the emotional and volitional sphere, the intellect

and behaviour.

Creative home assignments: 1) thematic psychological self-research; 2) drawing one's feeling about a particular psychological phenomenon ; 3) the psychological monologue of a definite phenomenon; 4) an interview with people of different ages on the given topic.

The course envisages the acquisition of the following theoretical knowledge and practical skills: 1) an understanding of the dynamics of human lifelong development; 2) the skill to make a thematic conversation with representatives of different age groups; 3) the ability to distinguish the symptoms of developmental crises.

Interdisciplinary link: subjects related to psychology.

Assessment: test.

Literature:

Study literature:Erikson, E. H. Childhood and society. New York-London: W.W. Norton&Company, 1963. Piaget, J., Weaver, H. The Psychology of the Child. Basic Books, 2000.

Supplementary literature:Vigotskis, L. Kopoti raksti sešos sējumos. Maskava, 2000. (2., 3., 4., 6. sējumos pēc pasniedzēja norādes atsevišķi raksti saistībā ar kursa programmu).

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Institution of higher education: IHSPP Study programme: Advertising and Public RelationsLecturer: Armands Kalniņš Title of the course: Basic concepts of the EUYear, semester: Year 3, sem 6 Number of lessons: 48Number of credit points: 2Goal and tasks of the course: Latvian integration into the European Union (EU) creates essential changes in any field of the societal activity, especially in entrepreneurship and public administration. The goal of the course is to acquire knowledge of the European Union, its history, administration, institutions, the organisation of its employees, the legal system, policies, prospective expansion and development, forming a united EU administrative space; a particular attention will be paid to the impact of the trends of the development of the EU on Latvian national economy and administration.

Creative home assignments: independent acquisition of a topic assigned by the lecturer in relation to the issues of the EU.

The course envisages the acquisition of the following theoretical knowledge and practical skills: to develop the skill to analyse the developmental processes of the EU both from the historical point of view and in the prospective relation to the integration of Latvia and other countries into the EU, forming a competent and professional opinion and skill to justify it when discussing issues related to the EU.

Interdisciplinary link: all the courses related to intercommunication.

Assessment: written test.

Literature:

Study literature:Veidenfelds, V., Vesels, V.. Eiropa no A līdz Z. Rīga: Alberts XII, 2000. Deksnis, E.B. Eiropas apvienošanās ... Integrācija un suverenitāte. Rīga: Jimdal998. Konsolidēts Eiropas Kopienas dibināšanas ilgums. Rīga:TTC, 1999/2001.Latvijas uzņēmējs un Eiropas savienība. Rīga: Lietišķās informācijas dienests, 2002. Gataviss, S., Broks E., Bule, Z. Eiropas tiesības. Rīga: Eirofakultāte, 2002. Stevens, A.,.Stevens, H. Brussels bureaucrats? The Administration of the Eurepean Union, Palgrave Publishers, 2001.

Supplementary literature:Nugent, N. The European Commision. London & New York. Palgrave Publishers. 2001.Žurnāls "Latvija un Eiropas Savienība".Iformativais biļetens "Eiroziņas", Saeimas Eiropas Savienības informācijas centrs.

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Lecturer: Aivars Helde

Course title: Acting techniques Year, term: 3rd year, 5th term Number of hours: 48Number of credit points: 2

Course aims and tasks: Give understanding and idea about public loneliness and situation analysis, its common regulations. Develop imagination and inner laxity. Tasks:Motivate students:-acquire principles of public loneliness – small, middle and large circle of attention; -express themselves verbally and plastically (summary of observations; etude); -conduct a visualized plastic show of a story.

Course content: Theoretical and practical methods that allow students release their bodies, advance their speaking and types of plastic expression. Skills of entering the dialogue, conducting a monologue, using appropriate gesture language.

Creative home tasks: Conduct moment-observations for their development in portraits; prepare etudes that would express views on students’ life. Find dialogues from intriguing texts.

Course demands to obtain following practical skills and theoretic knowledge: Give understanding of development of relationships in the society, role of the body language and the peculiarity of its expression; develop skills for conduction of a coherent text, dialogue, skills of discussion and listening. Develop creative potential that corresponds with creative spheres of other subjects – creativity process, social sciences, psychology.

Correspondence with other subjects: Study of colours, History of art, Development tendencies of Latvian culture, Principles of Visual Art, Advertising in Internet, TV, press and radio, Creativity process, Communication psychology.

Examination type: portrait, free narrative, skills of dialogue conduction, differentiated test..

Literature 1. A. Apele. Runas māksla.R.: Zvaigzne, 1982.2. K. Staņislavskis. Mana dzīve mākslā. R. 1946.3. K. Staņislavskis. Aktiera darbs. R. : LVI,1951.

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Lecturer: Janis MilbretsCourse title: Principles of photography Year, term: 1st year, 2nd termNumber of hours: 64Number of credit points: 4

Course aims and tasks: Develop skills of correct fixation of visual images of objects or occurrences, use of artistic expression matters according to an individual view. Organize shots, using appropriate lighting and different panoramas and speed of object scale changes.

Course content:1. Introduction into modern photography. Synthesis of technological and intellectual

process. 2. Photo cameras, stands, lighting equipment. 3. Technical and artistic possibilities of objectives. 4. Light delicate materials, classification, choice and processing. 5. Principles of lights, lighting and exposure metering. 6. Filters of lights and colours, additional equipment of special effects. 7. Specifics of black-white and colour photo. 8. Genres of photography. 9. Broadcasting in nature, portraits, landscapes, architecture, settings. 10. Broadcast, portraits of broadcasting and interiors. 11. Portraits in the studio. 12. Settings in the studio.13. Technical and special photo. 14. Photo as an analysis of the final product and intermediate product.

Creative home tasks: Practical filming works in the nature and in different interior with appropriate filming equipment and optics, conducting tasks of the lecturer.

Course demands to obtain following practical skills and theoretic knowledge: Develop skills for work with films and digital photo-camera, using technical skills. Introduce of visual material in the process of selection and analysis.

Correspondence with other subjects: Study of colours, Principles of visual art, subjects of advertising.

Examination type: exam.

Study literature1. Dž. Hedžko. Fotografēšana. R.: Zvaigzne ABC, 2001.2. А.Б. Меледин и др. Справочник фотографа. М.: Высшая школа, 1989.3. Дж. Хеджкоу. Практическое руководство по фотосъемке. М.: Омега,2004. 4. В. Мураховский, С.Симонович. Секреты цифрового фото. СПб.: Питер,2005.

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Lecturer: Оlga SkachkovaCourse title: Introduction into the Foreign LiteratureYear, term: 2 nd year, 3rd termNumber of hours: 32Number of credit points: 2

Course aims and tasks: To introduce to students the main trends of the development European literature of the new time.

Course content: The course covers a great period – from the Middle Ages to the end of the XIX c., so its aim is just to introduce and point out the most meaningfue events and facts, students attention is drawn to the types and genres of life rature that played the greatest role in the development of the spiritual culture and fine art of the West.

Creative home tasks: essay.

Course demands to obtain following practical skills and theoretic knowledge: To be able to appreciate a writer and any of works of literature in the context of the Russian and the world literature, knowledge of main terms of the theory of literature (gerne, style, literature trends).

Correspondence with other subjects: Creativity process, History of Culture, Ethics.

Examination type: Written essay or oral examination (after a student choise).

Study literature1. Берковский Н. Романтизм в Германии. СПб., 2001

2. Веизов Б. Г. Французский роман Х IХ века. М., 1976.

3. Аллен Г. Эдгар По. М., 1984.

4. Сильман Т. Диккенс. Очерки творчества. Л., 1970.

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Lecturer: Dite LiepaCourse title: Introduction of sociolinguisticsYear, term: 2nd year, 3rd termNumber of hours: 32Number of credit points: 2

Course aims and tasks: Introduce students with main questions of sociolinguistics, sociolinguistic aspects of language research, sociolinguistic characteristic of Latvian language.

Course content:1. Subject of sociolinguistics.2. Theory of variability of V.Labova. Qualitative and quantitative research methods of

sociolinguistics. 3. Communication competence. J. Hymes. Ethnography of speech. 4. Hypothesis of deficit of B. Berndstine. Theory of social classes of society. Restricted and

expanded code. 5. Language and system contacts. 6. Bilingualism. Types of bilingualism. Bilingual education. 7. Language and gender. 8. Sociolinguistic characteristic of language situation. Sociolinguistic functions of a

language. Language situation in Latvia. 9. Language politics in Latvia.10. Language politics in the EU.

Creative home tasks: prepare a presentation upon a certain questions of sociolinguistics. Course demands to obtain following practical skills and theoretic knowledge: profound knowledge in sociolinguistic aspects of language research. Correspondence with other subjects: Native language, stylistics. Examination type: differentiated test.LiteratureStudy literatureBaltaiskalna D. Latvijas iedzīvotāju lingvistikā attieksme R.:LU LVI 2001.

Blinkena A. Savā zemē – savu valodu! Valsts valodas centrs.1988.

Druviete I. Latvijas valodas politika Eiropas Savienības kontekstā R.:LU LVI 1998.

Druviete I. Valodas politika: pasaules pieredze Latvijai. R.:Valsts valodas centrs, 1994.

Druviete I. (red.). Valodas situācija Latvijā. Sociolingvistisks pētījums. 2.daļa. Latviešu lingvistiskās attieksmes un valodas procesu vērtējums. R.: Latviešu valodas institūts, 1998.

Additional literatureRakstu krājumi.

Feministica Lettica 1999., 2001.

Linguistica Lettica LVI žurn. (iznāk kopš 1997)

Vārds un tā pētīšanas aspekti Liepāja:LPA

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Lecturer: Aivars HeldeCourse title: History of cultureYear, term: 3rd year, 6th termNumber of hours: 32Number of credit points: 2

Course aims and tasks: Give understanding about processes and interconnections that build human consciousness about the structure of the world; give knowledge about models of relationships that are focused on theories of arts, activities and directions. Give an insight into development of a creative thought and connect it with variety of modern creative expression, which gives better understanding about place and time where we are. Course content:1. The society model of the 1st despotism and Mesopotamia – its reflection in Babylon. 2. Egypt, Mesopotamia, Crete – mythological thinking, canon – the base for eternity. 3. Cradle of European culture – Greece. Start for self-awareness. Rome – rationalism. 4. Culture of catacombs, beginning of Christianity. 5. Middle Ages, black death, church propaganda and setting. 6. Proto-renaissance. Three big stage of Renaissance. Titans in art. Political setting. 7. New acknowledgement – Ensemble, Baroque. 8. Hotel – in expressions of staggering and excellent example of PR – Rococo. 9. In front of fears – meaning of classicism. 10. Urbanism and leading tendencies of the 19th century. 11. Appearance of isms and their influence, meaning and movement. 12. Postmodernism its meaning, expression and its statement of poverty in creative expression. The triumph of amateurism.

Creative home tasks: Essay, presentation.

Course demands to obtain following practical skills and theoretic knowledge: Advance acquisition of creative subjects.

Correspondence with other subjects: Study of colours, literature, psychology subjects.

Examination type:1) Evaluation of tests during classes, 2) creative home tasks, 3) test work.

Literature1. E. H. Gombrovičs. Mākslas vēsture. Rīga:„Zvaigzne”, 1995.2. Maikls Dž. Gelbs. Domā kā Leonardo da Vinči. Rīga: Jumava, 2006. 3. A. Grīns. Kultūras un tikumu vēsture. 1932.

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Lecturer: Georgijs StrazhnovsCourse title: BrandingYear, term: 3rd year, 6th semesterNumber of hours: 32Number of credit points: 2

Course aims and tasks: Specialists of advertising and PR need good knowledge of brand development, knowledge how to find and select the necessary information, skills to analyse brand elements. The task of the course is to broaden students’ knowledge in the speciality of IMC, to advance agreement skills, brand project and press presentations, in advertisements and interviews etc. – communication skills.

Course content: Brand advantages. Different steps in brand development. Creation of personal and company image. Marking the brand theory and definition of brand development boarders.

Creative home tasks: home tasks are creative or with creative elements; they are connected with advertising materials about branding, marketing and IMC question presentation and preparation of other materials, with work with selection and analysis of information of an economic character.

Course demands to obtain following practical skills and theoretic knowledge: skills of understanding and utilization of a word “brand”, according to marketing laws, product style; skills of orientation in various sources (books, Internet, periodicals), quickly find necessary information; skills of speaking, writing or even creating a new brand; skills of presentation in front of the audience, discuss questions connected with speciality for brand creation.

Correspondence with other subjects: Advertising; Reputation; Journalism; PR; Marketing communication; Rhetoric and public speaking; Internet, TV, press and radio advertising.

Examination type: exam.LiteratureStudy literature1. Gad Thomas „Brending – 4D” N.Y.2005.2. Gad Thomas & Rozenkreutz Anette „Managing Brand Me” N.Y. 2002.3. Klein Naomi „NO LOGO” New York, 2000.4. Philip Kotler ‘Lateral Marketing. New Techniques for Fainding breakthrough ideas’ N.Y. 2003.5.Roberts Kevin ‘Lovemarks. The future beyond brends’. New York, 2004.6.Zyman Sergio „The End of Marketing as We Know it” N.y.1999.7.4. Wisor John ‘Beyond the brand’ N.Y.2004.8.Балашов В.В. «Фронт-офис и бэк-офис брэнда» СПб. 2004.Additional literature1.A.Jerome Jewler „Creative Strategy in Advertising” N.Y.2001.2.James Pilditch „Winning Ways” London. 1987.3.Jean-Luc Ginder „Mischief Marketing” Paris.2002.4.Michel Houellbecq „Le Mond comme Supermarche” Paris. 2003.

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Appendix Nr. 6

CVs of Academic personnel

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Curriculum vitae

NAME: Marite

SURNAME: Aboltina

YEAR OF BIRTH: 1953

EDUCATION: 1982-1985 LPSR ZA Language and literature Institute of A. Upitis / post – graduate student 1971-1976 Latvian State University / Faculty of Philology

SCIENTIFIC DEGREES: Dr. philol. 1986 Candidate for Philology Science

AREAS OF

SPECIALIZATION:

History of Latvian literature, literature theory

PROFESSIONAL ACTIVITY: 2005 - IHSPP (SPPA) Faculty of Advertising and PR / lecturer 2005 - University of Latvia Faculty of Pedagogy and Psychology / Department of Teacher education / lecturer 1992 – 2004 University of Latvia Faculty of Pedagogy and Psychology / Department of Latvian language and literature teaching methodology / lecturer 1987 - 1992 University of Latvia Faculty of Pedagogy and Psychology / Language and literature Department / lecturer 1985 - 1987 LPSR ZA Language and literature Institute of A. Upitis / scientific co-worker 1978 - 1982 LPSR Fire-fighting museum / Head of the technical department

COURSES OFFERED: Creative activity process

SCIENTIFIC RESEARCH WORK: (last 5 years)

Scientific publications 5Other publications 6Projects 11Presentations at conferences 3

MAIN PUBLICATIONS: (last five years)

Scientific publications:2006 An article for the publishing office “Linguistika Baltika” –Aboltina M. Eiropas liriskā cikla kompozīcijas tradīcijas Raiņa daiļradē (7 p.).2006 An article for the publishing office “Михайловская Пушкиниана” - Aboltina M. Диалог Райниса с А.С.Пушкиным (7 p.).Aboltina M. Poetiu elementu cikliškumo tipai J.Rainio vaiku poezios rinktinese //Rubinaitis Vilnius, 2005. Nr.3 (35) – 6-10 p.Aboltina M. Poētiskā aploce Raiņa dzejoļu krājumu mākslinieciskajāveidojumā //Language and literature in cultures: University of Latvia / scientific works N638.R.: University of Latvia, 2001. – 59 – 64 p.Aboltina M. Raiņa dzejoļu krājuma “Tālas noskaņas zilā vakarā”kompozīcija // Language and literature in cultures: University of Latvia /

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scientific works N.624. R.: University of Latvia, 2000. – 47-58 p.Other publications:Aboltina M. Studiju procesā izstrādāto projektu aktualitāte un praktiskā nozīmība //IHSPP (SPPA) conferences “Projektorientēta domāšana un tās realizēšanas tehnoloģijas’’ thesis(February 10, 2006), 1 p.Aboltina M. Stikane Ilze // Latvian writing in biographies. –R.: Science, 2003. – 560 p.

PARTICIPATION AT SCIENTIFIC CONFERENCES(last five years)

Aboltina M. Eiropas liriskā cikla kompozīcijas tradīcijas Raiņa daiļradē.Conference: Baltystyka jako filologia rodzima i filologia obca. – Warsaw, March 2005.Aboltina M., Rudzite K. Sievietes tēls N. Rēriha glezniecībā un dzejā.Conference: 125th Anniversary of N. Rerich. – State Art Museum / February 2004. Aboltina M., Rudzite K. Ieskats Latvijas akadēmiskajā glezniecībā.Conference: Academism, academies, academician. – State Art Museum / June 2003.

PARTICIPATION IN PROJECTS:(last five years)

Participation at scientific projects: 2006 OECD International programme of student evaluation (coder).2005 A.Pushkin Memorial Museum in Mihailowsk / Project of Latvian Ministry of Integration, Latvian Ministry of Culture Взаимопониманиe, добрососедство, сотрудничество (reader)2005 UNESCO Latvian National Commission, Latvian Department of the International Rerich Centre, Latvian Rerich Society Nikolaja Rēriha 130. gadskārtas un Svjatoslava Rēriha simtgades atcerei (prospect editor). 2003 OECD International programme of student evaluation (coder). 2002 OECD International programme of student evaluation (coder). 2000 OECD International programme of student evaluation (coder).Participation in projects supported by the Latvian Culture Capital Fund: 2004 Lasīšanas veicināšana un bibliotēku pakalpojumi bērniem (member of a jury commission).2003 Latviešu rakstniecība biogrāfijās (article author).2003 Secundum Artem. 19.gadsimta akadēmiskā glezniecība (responsible catalogue editor, article translator).2001 V. Matveja raksti (article translator).2001 Apcerot pagātni, pievienojot nākotni (prospect editor).

IMPROVEMENT OF PROFESSIONAL SKILLS:(last five years)

2005 Courses for improvement of professional skills “Improvement of professional skills of the pedagogic staff of High Schools / innovations in higher education system / management of education work” – 4 credit points (University of Latvia Faculty of Pedagogy and Psychology). September 2000 – February 2001 – traineeship in the State Art Museum.

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FIRST NAME: Vineta

SURNAME: Apse

YEAR OF BIRTH: 1966

EDUCATION: October 2002 - present PhD studies, University of Latvia, Faculty of Economics and

Management, Management Sciences study program - “Education Management”

2000 MBA, Riga Business School, RTU, Latvia

1996 Ed.M. (TESOL), SUNY UB, Buffalo, USA

1990 Diploma of English and Education, University of Latvia, Faculty of Education

SCIENTIFIC DEGREES: Ed.M. (TESOL), MBA

AREAS OF

SPECIALISATION:

General and business English for adults, methods of teaching English, general management, strategic management, project management, human resource management, quality management.

WORK EXPERIENCE: Main employmentSeptember 2000 – present

Lecturer, LU E-University project coordinator in the faculty. Department of English Studies, Faculty of Modern Languages, University of Latvia, Riga, Latvia

September 1996 – January 2000 Instructor of English as a Foreign Language, Manager of the English Language Centre (from 1997), Riga Business School, Riga Technical University, Riga, Latvia

August 1990 – August 1995Teacher of English, Zemgale Secondary School, Slampe, Tukums

region, Latvia

Additional employmentSeptember 2006 - present Instructor, SPPA, Riga Latvia

November 2005 – May 2006Project manager for ESF project “Developing MBA in Information

Technology”, Riga Business School, Riga Technical University, Riga, Latvia

August 2003 – June 2006 Management Program Director, Riga Business School, Riga

Curriculum vitae

144

Technical University, Riga, Latvia

February 2000 – September 2003Individual contracts with companies of Latvia, e.g., SIA

“Lattelekom”, “FonteS R&I”, “Nams” on personnel training.

January 1999 – December 2003Distance Learning Tutor, Distance Education Centre, Riga Technical

University, Riga, Latvia

September 1995 – May 1996Instructor of English as a Second Language, English Language

Institute, New York State University at Buffalo, Buffalo, USA

January 1992 – August 1995Teacher Trainer and Adviser - Tukums School Board, Tukums,

Latvia

August 1990 – July 1993Teacher of English, Tukums Secondary School Nr. 2, Tukums,

Latvia

COURSES TAUGHT: Business English; Modern Business Communications and Advertising

RESEARCH ACTIVITIES: Work on Study Materials and Materials for Methods of Teaching

January 2006 - presentCo-author (together with M. Farneste) of A-level e-courses

“Normative English Grammar III” and “Normative English Grammar IV”. E-University project at the University of Latvia.

January – November 2005 Co-author (together with I. Ozola, Z. Vincela) of A-level e-course “Integrated Text Analysis I”. E-University project at the University of Latvia.

January – November 2004Co-author (together with M. Farneste) of B-level e-courses

“Functional English Grammar I” and “Functional English Grammar II”. E-University project at the University of Latvia.

January – December 2003Co-author (together with M. Farneste) of A-level e-courses

“Functional English Grammar I” and “Functional English Grammar II”. E-University project at the University of Latvia.

All the above courses are delivered in the English Philology BA Programme.

January 1998 – June 1999 Co-author (together with I. Kevisa, S. Treija, R. Minkute, M. Laur) of the distance learning course “Modern English for Baltic Adults

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(MEBA)”. International PHARE project. Published by RTU. The course is delivered through RTU distance learning programmes.

Participation in Teacher Training

September 2004 – present

Participation in the workgroup developing and delivering the course “Preparing ESP Teachers” within the British Council sponsored project “Towards Independence and Sustainability Partner Project”

April – May 2003

Running workshops in training English language teachers of Jelgava in courses organized by Jelgava city School Board.

May 1999 – January 2000

Running workshops in training tutors for distance learning courses MEBA and “Make or Break”

MAIN PUBLICATIONS:(last five years)

June 2004 Article (CD format) “E-courses at the Tertiary Level from the Students’ and Teachers’ Perspective” (together with M.Farneste). Proceedings of the International conference “Languages, Technologies and Cultural Diversity”, Kaunas Technical University, Kaunas, Lithuania.

June 2003Article (CD format) “Benefits and Drawbacks of Using E-course in Teaching Grammar” (together with M.Farneste). Proceedings of the International conference “Language in Intercultural Communication”, Ventspils University College, Ventspils, Latvia.

November 2002Article “Challenges for the Management When Re-Thinking Personnel

Training”. Proceedings of the International conference “Lifelong Learning

– a Challenge for All”, Riga, Latvia, 8-9 November, 2002.

Electronic publications:2005: Co-author (together with I. Ozola, Z. Vincela) of e-course “Integrated Text Analysis I”.

2004: Co-author (together with M. Farneste) of B level e-courses “Functional English Grammar I” and “Functional English Grammar II”.

2003: Co-author (together with M. Farneste) of A level e-courses

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“Functional English Grammar I” and “Functional English Grammar II”.

PARTICIPATION IN SCIENTIFIC CONFERENCES:(last five years)

February 2006 International conference “Educational Management and School Development”, University of Latvia, Riga, Latvia. Report “The Role of Quality Issues Managing a University”.

June 2004International conference “Languages, Technologies and Cultural

Diversity”, Kaunas Technical University, Kaunas, Lithuania Report “E-courses at the Tertiary Level from the Students’ and Teachers’ Perspective” (together with M.Farneste).

February 2004 Scientific conference of the University of Latvia. Report “Teaching a Course in WebCT Environment” (together with M. Farneste)

June 2003 International Conference “Language in Intercultural Communication” Ventspils University College, Ventspils, Latvia. Report “Benefits and Drawbacks of Using E-course in Teaching Grammar” (together with M.Farneste).

January 2002 Scientific conference of the University of Latvia. Report “The

Role of Presentations Teaching Functional Communication”.PROFESSIONAL DEVELOPMENT:(last five years)

April 21, 2006: Pearson Education, Longman, Riga, Latvia. Longman 2nd Tertiary Level Conference “Teacher’s Role in the Adult Classroom”. Certificate.

November 2005: LATE ESP SIG, Riga, Latvia. Seminar “Assessment in Business English Classes.” Certificate.

September 2005: British Council, Laulasmaa, Estonia. Course “Increasing the Effectiveness of the Associations of the Teachers of English.” Certificate.

February – May 2005: LATE ESP SIG, Riga, Latvia. Seminar series “Business Etiquette”. Certificate.

October 2003 – March 2004: University of Latvia, Riga, Latvia. Professional Qualification program “Pedagogical Qualification Improvement of Tertiary level faculty / Innovations in Tertiary level Education / Education Management”. Certificate No. 0422

August 2002: Norwich Institute of Language Education (NILE), Norwich, UK. Course “Experiential Language Learning and Teaching”. Certificate.

December 2001: ELS – Bell School of English in association with the Bell Educational Trust, Cambridge. Riga, Latvia. Course “Foundation Course in ELT Methodology”. Certificate.

Curriculum vitae

147

NAME: Tatyana

SURNAME: Bartele

YEAR OF BIRTH: 1945

EDUCATION: 1996-1998 – Master Studies at the Faculty of History and Philosophy of the University of Latvia / Master of History

1966-1972 Moscow State University Faculty of History / historian / teacher of history and social sciences

1961-1965 Moscow school of pedagogy, kindergarten teacher

DEGREES: 2003 – Doctor of History

AREAS OF SPECIALIZATION: Research work

PROFESSIONAL ACTIVITY: 2006 – lecturer of the IHPP (SPPA) 1991 - 2006 History teacher at the Pushkin lyceum1996 -2005 – lecturer at the Sankt-Petersburg Institute of Public

Economic Relations and Law (Riga affiliate) 1986 -1991 vice – principal and history teacher at the Riga Technical

School of light industry1985 -1986 Lecturer at the CPSU (Communist Party of Soviet Union)

History Department of the State University of Latvia1978 - 1985 Curator of the scientific communist department at the

Correspondence Course of the All-Union Engineering Institute and History department assistant of the CPSU (Communist Party of Soviet Union)

COURSES OFFERED: Principles of scientific research work

SCIENTIFIC RESEARCH WORK: MAIN PUBLICATIONS:(last five years)

1. Bartele T. Latviešu klubi Maskavā 1918.-1920. g. // IX Zinātnisko lasījumu materiāli. – Vēstures sekcija, 3. krājums - DPU, 2000. – 4.–9.lpp.2. Bartele T. Kreiso ideju izplatīšana latviešu vidū Maskavā Pilsoņu kara gados. // Daugavpils Pedagoģiskās universitātes Zinātniskie raksti – Vēstures sekcija. – 2000. – 7.-10.lpp.3. Бартеле Т., Шалда В. Латышские беженцы в России в годы Гражданской войны. // Отечественная история. 2000. -№1. – С.18-31.4. Bartele T. Latviešu kreisās organizācijas Maskavā padomju varas pirmajos gados (1918-1922). // Latvijas Arhīvi - 2001. – Nr.1. – 61.-85.lpp.5. Bartele T. Latviskuma saglabāšana Maskavā Pilsoņu kara gados. // Sabiedrība un kultūra. – Rakstu krājums III. – Liepāja, 2001. – 24.-31.lpp.

6. Bartele T., Šalda V. Latvieši Maskavā. 1915-1922. - DPU Saule., 2001. – 5.-15.,71. – 153.,173. – 198.lpp.

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8. Бартеле Т. Латышские учебные заведения в Москве в годы Гражданской войны. // Daugavpils Pedagoģiskās universitātes Zinātniskie raksti – Vēstures sekcija. – 2001. – 11.-16.lpp.9. Bartele T. Novadpētniecība krievu skolā – līdzeklis latviešu kultūras iepazīšanai. // Sabiedrība un kultūra. – Rakstu krājums IV. – Liepāja, 2002. – 343.-348.lpp.10. Бартеле Т. Латышский театр в Москве (1915-1922) // Россия и Балтия. Эпоха перемен (1914-1924). Москва, 2002. С.88-110.11. Bartele T., Šalda V. Latviešu bēgļi Petrogradā (1915 – 1920) // Latvijas Arhīvi – 2002. Nr.1. – 83 – 99.lpp.12. Bartele T. Izmaiņas mazākumtautību politikā pēc Pirmā pasaules kara // Daugavpils universitāte. Humanitārās fakultātes XII Zinātnisko lasījumu materiāli. Vēsture. VI (I). Daugavpils, 2003. 21.-28.lpp.13. Bartele T. Rīgas Lielie kapi kā kultūrvēsturisks piemineklis (vēsture un saglabāšana) // Sabiedrība un kultūra. – Rakstu krājums V. – Liepaja, 2003. – 161.-173.lpp.14. Bartele T. Skolnieku pētnieciskais darbs kā solis uz augsskolu // Sabiedrība un kultūra. – Rakstu krājums VI. – Liepaja, 2004. – 400.- 403.lpp.18. Бартеле Т. Латышский театр в России в годы Первой мировой и Гражданской войн. // Национальный театр в контексте многонациональной культуры: Архивы, библиотеки, информация. – Москва: ФАИР ПРЕСС, 2004. – 156 – 171 с.15. Bartele T. Latviešu aktieri bēgļu gaitās // Daugavpils universitāte. Humanitārās fakultātes XIV starptautisko zinātnisko lasījumu materiāli. Vēsture VIII / Vēsture: avoti un cilvēki. Daugavpils, 2004. 23.-31.lpp.16. Бартеле Т. Оценка знаний учащихся: взгляд историка // Sabiedrība un kultūra. – Rakstu krājums VII. – Liepaja, 2005. – 112. - 116.lpp.17. Бартеле Т. Журнал «Русская школа» о событиях революции 1905-1907 гг. // Daugavpils universitāte. Humanitārās fakultātes XV starptautisko zinātnisko lasījumu materiāli. Vēsture IX / Vēsture: avoti un cilvēki. Daugavpils, 2006. 30. – 38.lpp.

PARTICIPATION AT SCIENTIFIC CONFERENCES:(last five years)

2000 - 2002, 2004 - 2005 X- XII, XIV -XV international scientific readings of the Faculty of Arts, Daugavpils University; 2000 - 2004 III – VII International Conference “Society and Culture” in Liepaja Academy of Pedagogy; 2003, 2005 International Mihoels readings “National theatre in multicultural context”, Moscow

149

IMPROVEMENT OF PROFESSIONAL SKILL:(last five years)

November 1999 – January 2000 courses of “Teaching history in Latvian language in other nation schools”

150

Curriculum vitae

NAME: Valda

SURNAME: Brazauska

YEAR OF BIRTH: 1954

EDUCATION: 1989 – 1992 post-graduate course: Russian Academy of Management (now called Russian President’s Academy for Public Officials) 1972 – 1976 Liepaja Institute of Pedagogy

DEGREES: Doctor of Philosophy

AREAS OF SPECIALIZATION:

Philosophy of human and cultural problems in history

PROFESSIONAL ACTIVITY: 2004 – up to date SPPA lecturer1999 – 2004 Teacher of History and Philosophy in Aizkraukle evening school1998 – 2004 Lecturer at Rezekne High School (Department for History and Philosophy)1993 – 2002 Many different posts at Latvian Police Academy

COURSES OFFERED: Philosophy, History of Philosophy, Ecological Culture, Demography basics, Concepts of Modern Nature Science, Social Politics, Practical ethics

SCIENTIFIC RESEARCH WORK:

IHSPP summer university XIV readings “EVENTS IN A CONTEXT OF LIFE WAYS” (June 28-30 2004) – scientific work “Man. Life. Game.”


Critical review upon Arna Viksna’s monograph “Doctors and medical treatment in Latgale” (publication year 2004);Connections between ecological culture and ecological problems;Lecture in the 6th scientific conference “Society and culture: areal and different in modern Europe” at Liepaja Academy of Pedagogy (2003);Introduction into collection of scientifically methodical works of lecturers and students of RA called “Problems. Research. Solutions.” (Rezekne: RA, 2004)


June 28-30, 2004 IHSPP summer university XIV readings “EVENTS IN A CONTEXT OF LIFE WAYS” May 15-16, 2003 6th scientific conference “Society and culture: areal and different in modern Europe” at Liepaja Academy of Pedagogy Pedagogical scientifically methodical conferences in Aizkraukle district (2000, 2001, 2002, 2003)


1) Computer courses at LU and IZM (2002, 72 hours), certificate IZM PIAC reg. No. D.-3333, LIIS reg. No. ZMS-00-01-33332) Post-graduate program for teachers of History organized by Riga Museum of Occupation (50th anniversary) (2003, 36 hours), certificate without reg. No. (received on November 13th 2003 )

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Curriculum Vitae

NAME: Lidija

SURNAME: Čerepahina

YEAR OF BIRTH: 1979

EDUCATION: 2006 – Doctor studies at the University of Latvia; Faculty of social sciences2001. – 2004. Master’s degree in social sciences. University of Latvia, faculty of social sciences, communications department 2000. - 2001. Moscow State university. Institute of professional skill improvement and re-qualification, sociology speciality1997. - 2000. Higher professional education. Baltic Russian Institute, Business management faculty, PR speciality

SCIENTIFIC DEGREES: Higher professional education. Faculty of management and administration, PR specialization. Master’s degree in social sciences.

SPECIALIZATION FIELD: Public relations, Sociology, Marketing

PROFESSIONAL CARREER: Sept. 2004 - present – International Higher School of Practical Psychology. Lecturer. Febr. 2004 – febr. 2005 - “FENSTER” LLC, assistent of the director of advertising department.Sept. 2003 - present - Baltic Russian institute. Senior lecturer.

June 2001 – aug. 2003 - "Izglītība un karjera" LLC, leader of the PR department.Sept. 2000 – june 2001. «Эллада-Вояж» LLC (Russia), client manager and PR consultant.Jan. 1998 – aug. 2000 - "Izglītība un karjera" LLC, leader of PR department / journalist

Practical work:March 2002 – april 2002 - “ACORN” LLC, marketing consultant.Nov. 1999 – april 2000 - Riga Classical gymnasium. Image consultant.Oct. 1999 – dec. - Saeima of the Republic of Latvia. Image consultant.June 1999 – aug. - "Reklāmas Tilts" LLC, advertising manager.

COURSES OFFERED: 1. Journalism2. Public relations3. Reputation of an organization 4. Theories of the Information Society 5. Theories of Mass communications6. Theories of Public opinion 7. The verbal and nonverbal communications

SCIENTIFIC RESEARCH Consumption sociology: influence of marketing on social life.

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WORK:


- Corporate culture of the East and the West. Not yet published. Collection of theses. Rīga, 2006.- Corporate culture as non-material assets of small and medium businesses. Private business in the Baltic states – first year within EU. Collection of theses. Rīga, 2005. - 321 pages.- The influence of public opinion on the success of entrepreneurship. Problems and development stages of entrepreneurship and rights in the XXI century. Collection of theses. Rīga, 2002. - 296 pages.- The place and the role of public opinion in the reformation of present day Russia. The XXI century: results of the past and problems of the present: collection of scientific papers from various high schools / under the editorship of S. N. Volkova. Penza, 2002. – 240 pages.

PARTICIPATION IN SCIENTIFIC CONFERENCES:(last five years)

- April 26-27, 2006. Participation in a conference which was devoted to cross-culture enterpreneurship specifics. Theme of essay: «Corporate culture of the East and the West».- July 20, 2005. Riga. Participation in a press conference, which was devoted to the annual international film festival «Baltic pearl». Theme of essay: «Announcement of the opinion poll results of the target audience for the film festival «Baltic pearl».- May 25-26, 2005. Riga. Baltic Russian institute and Psychology Higher School. International scientific-practical conference «Private business in the Baltic states – first year within the EU». Essay topic: «Corporate culture as non-material assets of small and medium businesses».- March 13, 2004. Riga. Conference within the exposition «Style and Fashion» – management in the beauty industry «Baltic Business Beauty 2004». Essay topic: «Advertising as a marketing tool» (a copy of the conference’s programme is subjoined).- September 26-28, 2002. Rīga. International scientific-practical conference, devoted to the 10th anniversary of the Baltic Russian Institute «Problems and development stages of entrepreneurship and rights in the XXI century». Essay topic: «The influence of public opinion on the success of entrepreneurship».- April 20-25, 2001. Moscow. Moscow State University’s conference «Russia in the age of global changes» («Lomonosov’s teachings»). Essay topic: «The place and the role of public opinion in the reformation of present day Russia».

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Curriculum vitae

NAME: Ināra

SURNAME: Dimpere

YEAR OF BIRTH: 1958

EDUCATION: University of Latvia, Faculty of Foreign Languages, Eglish Department, 1989

SCIENTIFIC DEGREES: Mag.Philol. in 1996

AREAS OF

SPECIALISATION:

English Language Teaching Methodology

PROFESSIONAL CARREER: 2003 - SPPA lecturer2002 - “Mirte” ltd., teacher of adult courses 1994 - 2002 RPIVA lecturerNovember 1994 – August 1995 Ministry of Education and Science, Centre for Curriculum Development and Examination, foreign language specialist

COURSES OFFERED: English Language


“Angļu valoda tabulās un shēmās”, Apgāds Zvaigzne ABC, 2006;“Teaching collocation” LATE Newsletter, December 2003; The English Language Curriculum for grades 3-6, IZM ISEC 2001; The English Language Curriculum for grades 7-9, IZM ISEC 2001; Supplementary reader for secondary schools “Relationships”, Jumava, 1997.


in 2006, Conference „Project oriented thinking and tecnologies of implementation” in Riga;in 2002, 2004 and 2005 LATE and Baltic IATEFL Conferences in Riga; in 2003 the Britisch Council Conference “Find Yourself as a Teacher” in Zagreb, Croatia;


in 2004 Lingua 1 un Lingua 2 seminar in Lisbon, Portugal; in 2001 the course “Methods of Teaching English to Adults” in Riga; in 1999 the EC workshop “Learner Autonomy” in Graz, Austria;

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Curriculum vitae

NAME: Artis

SURNAME: Eglitis

YEAR OF BIRTH: 1975

EDUCATION: 1993 - 1997 University of Latvia, Faculty of Philology1997 - 1999 University of Latvia, Faculty of Philology

DEGREES: 1997 Bachelor of Social sciences in Communication science 1999 Master of Social sciences in Communication science

AREAS OF

SPECIALIZATION:

Journalism

PROFESSIONAL

ACTIVITY:

Since 2003 Lecturer at the International High School of Practical Psychology (SPPA)2000 – 2003 Lecturer at the University of Latvia, Faculty for Social sciences2000 Editor at the advertisement agency “Base Baltic”1999 – 2002 Journalist at the newspaper “Auto Lats” (afterwards journal “Salons”)1998 – 2000 Lecturer at the University of Latvia, Faculty of Philology1998 – 2000 Organizer of courses for young journalists in Cesis (DA Cesis State Gymnasium and Student Interest Centre)1998 – 1999 Lecturer at the Riga Stradiņa University, Faculty for Social sciences1998 Editor at the journal “Auto Latvija”1997 – 1999 Car journalist at the journal “Laterna”1996 – 1997 Teacher of principles of journalism at the Riga 25th Secondary school1996 Department editor at the newspaper “Pasaules Auto Zinas”1994 – 1996 Department editor at the journal “Auto Birza”1992 – 1993 independent journalist

COURSES OFFERED: Journalism; Theory of information society; Theories of mass communication; theories of public opinion; Public relations

SCIENTIFIC RESEARCH WORK: (last five years)

Press releases of special interests, their development in the system framework, influence on text content. History of the Riga motor-factory “Sarkana Zvaigzne” and its reflection in the press.


2006 regular publications in journals NEXT, Rally LV, Impuls, monthly informative newsletter CSDD Autoinfo;2005 regular publications in journals Forsaza, NEXT, Rally LV, Autoinfo, Dienas Bizness Auto 2005, Impulss, monthly informative newsletter CSDD Autoinfo.

155


Social-psychological portrait of Latvian drivers (Riga, Latvian Authorized Automobile Dealers Association, 2005)Freedom of a word in advertisements (Riga, 2004)Consumption cult and culture (Riga, the International High School of Practical Psychology (SPPA), 2004)Motor-car design development perspectives in the 21st century (Geneva, 2003)Specific features of car business and advertising campaigns in the Euro zone (Frankfurt, 2003)

156

Curriculum vitae

NAME: Anita

SURNAME: Eiholca

YEAR OF BIRTH: 1954

EDUCATION: 2004 - Doctor studies at the University of Latvia / Programme of school pedagogy and school science1998 - 2002 – University of Latvia / Faculty of Modern Languages / Master study programme in English Philology1972 – 1977 – University of Latvia / Faculty of Foreign Languages / Qualification in philology and English language in the specialization in English language and literature teaching

SCIENTIFIC DEGREES: 2002 Master Degree in Humanities in Philology

AREAS OF

SPECIALIZATION:

English language for special purposes

PROFESSIONAL ACTIVITY: 2002.09. – IHSPP (International High School of Practical Psychology) / lecturer; 2004.09. – Riga Secondary School Nr. 77 / English language teacher;2002.02.-2004.03. – Riga Teacher Training and Educational Management Academy / lecturer;1999.09.-2005.02. – University of Latvia Faculty of Modern Languages Department of English studies / lecturer1999.01.-2004.09. – Riga Secondary School Nr. 22 / English language teacher;

COURSES OFFERED: English language


2002 Master Degree “Personality of a Teacher and professional competences”

Development of a Promotion Paper “Pedagogical base for special aims of English language in multi-professional and multicultural environment”


ALHE (2ECTS) Active Learning in Higher Education Socrates Intensive Programme at the Postgraduate Level


10.-21.07.2005 „Active Learning in Higher Education”28.06.2005 - 01.07.2005 “Teaching methodology of English language for special purposes” / University of Latvia Faculty of Modern Languages7.-11.04.2003 Longman Pearson Education ELT workshop04.-06.2002 Improvement of professional skills for teachers in Riga: Basics of Informatics – 2-cycle courses

157

Curriculum vitae

NAME: Aleksandrs

SURNAME: Gusevs

YEAR OF BIRTH: 1934

EDUCATION: 1953-1957 – Riga Pedagogy Institute / teacher of Russian language and literature

DEGREES: Dr. paed.

AREAS OF

SPECIALIZATION:

Native language, literature, information search/supervision of library practice

PROFESSIONAL ACTIVITY: IHSPP (SPPA) – lecturer, University of Latvia, Academy of Culture, assoc. prof. at the IHSPP (SPPA)

COURSES OFFERED: Native language, Russian language as the 2nd foreign language, Stylistics, Creative activity process, Psychology of a literary image, Introduction into study activity


Themes of scientific work: psychology of art; Integration process in literature and art; Methodology of teaching literature, theory and practice of study books of literature


Raksti un metodiskās norādes krievu valodas un literatūras skolotajiem; mācību grāmatas krievu literatūrā;

“Творческий процесс”, SPPA, 80 стр. 2005-2006 Сборник упражнений по стилистике 2005, SPPA, 30 стр. Сборник диктантов, 2005, SPPА „Литературный герой в мире вещей”. Rīga, Zvaigzne ABC,

2004, 120 стр. Переиздание учебников “Родная речь” (6-9 кл.) 2002.-2006. „Интеграция на уроках литературы” – 118 стр., Rīga, Zvaigzne

ABC, 2000.


All scientific conferences organized by the IHSPP (SPPA). 2000 - III International Seminar: work “Language of Diaspora”

(“Язык диаспоры”). Various scientific conferences in Latvia and abroad about teaching

Russian literature: 1990 – in Moscow, 1993 – in St.-Petersburg.


1998-2002 Organization and supervision of courses for teachers-philologists in Latvia.

2000 Seminar of L. Fleming (USA).

158

Curriculum vitae

NAME: Normunds

SURNAME: Gutmanis

YEAR OF BIRTH: 1970

EDUCATION: 2000- 2004 RTU Information technology Institute / Doctor Studies1993- 1995 University of Latvia Faculty of Physics and Mathematics /

Master Studies

1988- 1993 University of Latvia Faculty of Physics and Mathematics / qualification of a mathematician

SCIENTIFIC DEGREES: Master Degree in mathematics

AREAS OF

SPECIALIZATION:

Marketing, international marketing, marketing research, development of a

business plan, project management, logistics

PROFESSIONAL ACTIVITY: 2005 – IHSPP (SPPA) / lecturer

2001 – RISEBA / lecturer

2001 – Riga Stradina University / lecturer

1997 - 2002 Riga High School of Pedagogy and Education Management / lecturer

1998 - 2000 Riga Business School / lecturer

COURSES OFFERED: Marketing communication, research methods in advertising, economics of entrepreneurship


1. Participation at the project accepted by the Latvian Science Council “Kapitāla aktīva daļas cenu veidošanās dinamiskā modeļa analīze”;

2. ES funded project „Support for consultation and participation of entrepreneurship in international institutions and trade missions” / research „Konkurence Baltijas lauku reģionu naktsmītņu tirgū, tirgus piedāvājuma un pieprasījuma analīze” 2005, client =-SIA „Lauku atbalsta dienests”

3. Research „Konkurence azartspēļu biznesā Latvijā” ordered by SIA „Post Nevada” – 2003.

4. Research „Konkurence azartspēļu biznesā Rīgā” ordered by SIA „Post Nevada” – 2004.

5. Research „Spēļu zāļu „Labirints” konkurētspēja” ordered by SIA „Post Nevada” – 2005.

6. Research „”Vegas” zīmola attīstības stratēģijas izstrāde” ordered

159

by SIA „Post Nevada” - 2005


1. N. Gutmanis, E. Liepa, RIGIBID indeksu prognozēšanas iespējas, Collection of articles from international conference, Business High School “Turiba”, Riga, 2001

2. V.Ajevskis, N.Gutmanis, Latvijas naudas tirgus procentu likmju modeļu identifikācija, 2nd World Congress of Latvian Scientists, 2001

3. V.Ajevskis, N.Gutmanis, Modeling of the Latvian Term Structure of Interest Rate, RTU collection of articles from international conferences, 2001

4. O.Pavlenko, N.Gutmanis, Latvian Financial Market Analysis Using Software WINRATS, 1st International Conference APLIMAT, 2002

5. V.Ajevskis, N.Gutmanis, Modeling of the Latvian Term Structure of Interest Rate, 1st International Conference APLIMAT, 2002

6. V.Ajevskis, N.Gutmanis, E.Liepa, Possibilities to forecast indicators of Latvia’s economics, RA collection of articles from international conferences, Riga, 2002.

7. V.Carkova, N.Gutmanis On Convergence of Garch (p,q), (17. IWSM International Conference in Greece, Crete, 2002).


1. “Transformation of economic and social relationships: processes, tendencies, results”, Business High School “Turiba”, 30.-31.03.2001

2. “II World Latvian Scientist Congress”, Riga, 14.-15.08.2001.3. “42nd International Scientific Conference”, Riga Technical

University, 11.-13.10.2001.4. “1st International Conference APLIMAT”, Bratislava, Slovak

Republic, 7.-8.02.20025. “Traditional and innovative tendencies in society development.

Problems of competitive capacity in economic development”, Rezekne High School, 28.02.-2.03.2002

160

Curriculum vitae

NAME: Aivars

SURNAME: Helde

YEAR OF BIRTH: 1958

EDUCATION: 1984 -1990 Theatre Academy of St-Petersburg (LGITMIK) / Faculty of Dramaturgy. Qualification – director of drama theatre.

SCIENTIFIC DEGREES:

AREAS OF

SPECIALIZATION:

Advertising, visual art, acting techniques.

PROFESSIONAL ACTIVITY: 2006 – IHSPP (SPPA) / lecturer2005 Agency „Miss and Mister Riga 2005”, director2005 Latexpo / leader of the international fashion project „Baltic Fashion Week”, fashion director2003 SIA „Rīgas arhitektūras un interjera koledža” / director2001- 2003 SIA „Rīgas arhitektūras un interjera koledža” / lecturer2000 - 2001 Fashion House „Bude”, PR specialist, model trainer1992 – 1999 Publishing office „Artava” / head of PR and Advertisement department 1991 – 1992 Independent transmitter / programme director

COURSES OFFERED: Internet, TV, press and radio advertisements, Principles of Visual Arts, Colour study, Acting techniques, History of Arts.


2005 JVLMA / Pedagogic basic education programme of professional education (code 301416, licence Nr. PP 101) 2005 Seminar „Creative industries”, North country institute 2004 Seminar „Understanding of psychological processes arranging working environment, contacting with clients and evaluating personal working style” / SIA „Merkūrijs konsultants”

161

Curriculum vitae

NAME: Inessa

SURNAME: Ivančikova

YEAR OF BIRTH: 1959

EDUCATION: 1976-1981 Latvian State University, Department of Foreign Languages (German language and literature). First-class honours degree.1999-2002 Hagen university (Germany) magistrates (modern German literature and methods of German language teaching)

ACADEMIC AND SCIENTIFIC TITLES:

2002 Master of Arts (Magistra Artium)

PROFESSIONAL CARREER:

MAIN PUBLICATIONS:

from 2002 International Higher School of Practical Psychology, Translation department, German language lecturer

from 2000 ES Twinning Project (a project between Latvia and the land of Brandenburg), language assistant

1999-2000 “Rīgas Viļņi” magazine, Russian programme editor

1997-1998 Firm “Greis”, import manager 1995-1997 Latvian-Austrian joint-venture “T.C.S. Card”,

persona per procura1994-1995 Capital Bank of Latvia, translator, PR-manager1991-1993 Rīga Manager School, teacher/translator, many

visits in Germany, translations in Munich Management Academy (economical seminars)

1981-1985 Riga Polytechnical Institute, German language lecturer, department of Foreign Languages

Translations: books about world’s cuisines in “Jāņa sēta” publishing house; “Opening NATO’s Door” in “Jumava” publishing house

ADDITIONAL ACTIVITIES:

Translation of German popular science films, topics: nature, nature protection, medicineSworn translator (notaries Daina Trautmane and Inita Kalniņa)Translations of literature for Riga-based publishing houses “Jaņa sēta” and “Jumava”Direct cooperation with translation bureau ANTERO

COURSES TAUGHT: German language: spoken and written translation, spoken and written communication, translation theory

162

Curriculum vitae

NAME: Natalija

SURNAME: Ivanova

YEAR OF BIRTH: 1958

EDUCATION: 1996-2001 Institute of humanistic and existential psychology 1991-1994 Moscow State University / post graduate1989-1990 Moscow State University1976-1981 Kostrom Pedagogy Institute

SCIENTIFIC DEGREES: 1994 – Doctor of Philosophy in Psychology

AREAS OF

SPECIALIZATION:

Development psychology, existential therapy

PROFESSIONAL ACTIVITY: 2001 – IHSPP (SPPA) / assoc.prof.

1995 – IHSPP (SPPA) / lecturer

1999 – Moderating Supervision groups for psychologists

1996-2003 Riga Secondary school Nr.32 / psychologist

1995-1996 Riga 1st elementary school / psychologist

1992-1994 Russian Education Academy / Institute of Pedagogy

Innovation / new scientific co-worker

1990-1991 Riga 1st elementary school / psychologist

COURSES OFFERED: Development psychology, psychological consulting, introduction into professional activity, specifics of practical psychology: activity spheres, tasks, evaluation criteria; principles of art-therapy.

GRANTS: 2003-2004 Ministry of Education and Science grant „Specifics of personality conception about self-realization possibilities and one-self in multicultural society (in the age of teens and maturity)” moderator


Skolotāju pašaktualizācijas specifika ar dažādu profesionālās darbības virzību. // ATEE Spring University. Conference „Teacher of the 21st century: Quality Education for Teaching. 2006.”

Supervīzija kā attīstošā izglītošā darbība profesionāliem. // ATEE Spring University. Conference „Teacher of the 21st century: Quality Education for Teaching. 2006.”

Psihologa konsultanta darba supervīzija: būtība, svarīgākās funkcijas un nozīme. // Psiholoģijas Pasaule, 2003 Nr.9

«Как помочь клиенту определить психотерапевтическую цель»

// Московский психотерапевтический журнал, 2004, №1 «Как помочь клиенту определить психотерапевтическую

163

цель» // Экзистенциальное измерение в консультировании и психотерапии. Бирштонас, Вильнюс, 2003., с.136-156.

«Разрешение ценностного противоречия как условие личностного развития педагога»// Changing education in a changing society. ATEE Spring University, Riga, LU, 2003., p.94-100.

“Bērna psiholoģiski pedagoģiskā iedrošināšana pārejot no sākumskolas uz pamatskolu: atbalsts, sadarbība, palīdzība” – grāmatas atbildīga redaktore un autore. Rīgas pilsētas izglītības jaunatnes un sporta departaments. Riga, 253.p., 2002.


2006 ATEE Spring University. Conference „Teacher of the 21st century: Quality Education for Teaching.2002-2005 IHSPP (SPPA) conference materials2004 conference “Existential dimension in consulting and psychotherapy”, Lithuania, Birshtonas 2003 ATEE Spring University. Conference. Changing education in a changing Society, Riga2002 Existential approach in work with children and teenagers. Helping children overcome grief. Lithuania.


2005-2006 Preparatory programme of existential therapy supervisors (290 h) 2005 Seminar „Psychological security and coping-behaviour” (40 h) 2003 Seminar „Personality life aim and necessities” (32 h)2002 Eastern Europe Association course of existential therapy “Possibilities of existential therapy with children and teenagers” (22 h)2000-2001 Seminars „Relationships between parents and children in consultative praxis” (according to A.Adlera individual psychology methods) with leading specialists from the USA and Switzerland (95 h)1999-2001 Seminar of J.Chesnokov and A.Lihtarnikov (St.-Petersburg Pedagogical University) „Consulting principles. Method of problem focusing” (240 h)1996-2001 Institute of humanistic and existential psychology / course “Existential psychotherapy: professional level” (1340 h)

164

Curriculum vitaeNAME: IlmārsSURNAME: JargansYEAR OF BIRTH: 1966EDUCATION: 2005.- up to date Information Systems Management

Institute Master degree in Business Administration2000.-2002. LU, Faculty of Social Sciences, Master degree in Communication Science1998.-2000. LU, Institute of Pedagogy and Psychology, Master degree in Educational Science (Pedagogy)1991. Higher education in Chemistry (Faculty of Chemistry of the University of Latvia)

DEGREES: Master degree in Communication Science of Social SciencesMaster degree of Pedagogy in Educational Science

AREAS OF SPECIALIZATION: Reputation, Public Relations, Organisation of Advertising

PROFESSIONAL ACTIVITY: 2003.-up to date International Higher School of Practical Psychology. Lecturer2005.-up to date JSC «Aldaris», Manager Corporate Affairs 2004. - 2005. Ministry of Education and Science of the Republic of Latvia, Head of the Communication Division 2003. - 2004. "Montāžnieks D", Ltd, PR manager 1999. - 2003. «Gaita», Ltd, Head of the Advertising and Public Relations Division1997. - 1999. JSC «Olainfarm», PR coordinator 1994. - 1997. «BMMC»/« Vakara Ziņas», Ltd, Head of the Advertising Division1993. - 1994. «Lauku Avīze», Ltd, Head of the Advertising Division

COURSES OFFERED: Reputation, Internet, TV, press and radio advertisements, Verbal and nonverbal communication

SCIENTIFIC RESEARCHWORK:MAIN PUBLICATIONS:(last five years)

Newspapers "Neatkarīgā", "Dienas bizness", journals "Supermārkets"-works about themes of Reputation, Public Relations and Management of staff

PARTICIPATION AT SCIENTIFIC CONFERENCES: (last five years)

Consumption cult and culture (Riga, SPPA, 2004)

IMPROVEMENT OF PROFESSIONAL SKILL: (last five years)

Additional education: advertising psychology, public relations and advertising technologies (prof. J.Petrova /StPetersburg/ etc., approximately 300 hours), Project management (Mercury International),NLP, art of communication and techniques of political advertising (instructors M.Grinfeld / St. Petersburg/, approximately 40 training days), marketing and business administration (different courses), «Solution Theory of the Creative Tasks in Public Relations» (i.e. TRIZ) etc., on average 2-3 courses per year

165

Curriculum vitae

NAME: Janis

SURNAME: Mihailovs

YEAR OF BIRTH: 1939

EDUCATION: 1961 Ļeņingrad University

SCIENTIFIC DEGREES: Dr.psych.

AREAS OF

SPECIALIZATION:

Personality psychology

PROFESSIONAL ACTIVITY: International High School of Practical Psychology (SPPA) / Dean of the

Faculty of Psychology

COURSES OFFERED: Psychology of image research, personality psychology, introduction into

practical psychology, project work methodology, methodology of

practical psychology research


Psychology of image research


Les problemes d’identite et de citoyennete en Lettonie ou le

phenomene d’exil dans le for interieur // Histoires Familiales,

Indentite, Citoyennete (tēžu krajums) – Lyon: Limonest, 2002.

p.205.-211.

Fiction filma s group dreaming: criteria, interpretations //

Funzione Gamma Journal Nr.9. –

http://www.funzionegamma.edu/magazine/number9/copertina.htm

Beatrice Madiot et Janis Mihailov. La Lettonie: entre consensus et

particularites identitaires. // Transition et societes. Les pays Baltes.

Nr.2. – France, 2002.

B.Madiot, J.Mihailov. Representation sociale et langage // Journal

des psychologies – Paris, decembre 2001. p.7


10.-12.03.2006 International conference „Corps. Act.

Symbolisation” Lyon. France

2005 International conference “Researches in the area of

intercultural relationships” (Algeria)

166

http://www.funzionegamma.edu/magazine/number9/copertina.htm

2005 International conference “Children experience” (Lumeyer

Lion 2 University)

2004 International conference “Health psychology” (Goa, India)

2003 IX International Congress (J. Verne Picardy University,

France, Amgen) / international conference “Psychological Aspects

of ergonomics” (Moscow - Tver)

2002. 22.-23. 11. International conference “Histoires Familiales,

Indentite, Citoyennete”. Lumeyer Lion 2 University /Psychology

Institute / France.

2002. 6.-9. 07. - J.Mihailow, S.Mihailowa. Film a soggetto come

un sogno cillettivo: criteri d’interpretazioni. – Mito, sogno e

gruppo (international congress). University of Rome, faculty of

psychology. Roma. Italy.

2001. 8.-9.03. - La realite. Ses figurēs et ses recits (international

colloquial). – Lumeyer Lion 2 University /Psychology Institute /

France.


Amgen (France), Rome (Italy), Rostock (Germany), Moscow, St.-Petersburg (Russia)

167

Curriculum vitae

NAME:SURNAME:

YEAR OF BIRTH:

RutaKalnina

1947

EDUCATION: 1976 Saint-Petersburg Institute of Pedagogy 1998 Latvian University

SCIENTIFIC DEGREES:

1998 Master of social Science


Management basics, Project management; Evaluation expert in project investment; consultant of management and project development organization

PROFESSIONAL ACTIVITY:

2005 – till now IHSPP, lecturer;2004 - till now Finance management and EU fund department at the LR Ministry of welfare, project manager;2001 – till now College of Bookkeeping and Finance, lecturer;2001 – 2003 Economic development funds of Latvian City Union and Local Authorities, project manager

COURSES OFFERED:

Management basics, management public administration, local authority political and change process management, project management


1) European Public Administration in study and consulting agencies’ conference (Oslo, 2002);

2) Conference upon implementation of European Social Fund EQUAL program (Latvia, 2004)

3)MAIN PUBLICATIONS:(last five years)

1) “Necessity of studies in a company or in a organization”, 65 p. Riga, 2001;

2) “How to prepare a presentation?”, 45 p. Riga, 2000;3) “Strategy of Local Authority Study Center”, 22 p.

Riga, 1997 – 2002;4) “Project preparation and Development” (study book

for students of professional study programs), 85 p. Riga, 1999


2004 – till now Participation in European project EQUAL;2000 “How to work with documentation and laws in European Commission” (Barcelona);1998 14-day ANO HABITAT program, course: consultant skills trainings (Bucharest;1997 Organization of Consultant’s work (Netherlands);1996 PHARE Program lecturer’s courses (Denmark)1996 EU and ANO development program, Consultant of project management;1994-1995 Management in public administer. (Netherlands)

168

Curriculum vitae

NAME: VINETA

SURNAME: KANTANE

YEAR OF BIRTH: 1970

EDUCATION: Higher Education

DEGREES: 1996 Master Degree in Politology – University of Latvia, Faculty of History and Philosophy, Department of Politology (Master paper – Political myths and sense of masses in a transit society). 1993 Bachelor Degree in Philosophy - University of Latvia, Faculty of History and Philosophy, Department of Philosophy.

AREAS OF

SPECIALIZATION:

Theory of politics

PROFESSIONAL ACTIVITY: 2000-2004 Lecturer at the Business Institute RIMPAK “Livonija”. 2000- to now Lecturer at the Riga High School of Pedagogy and Education Administration. 2004 – to now Lecturer at the Riga Stradiņš University, Faculty of European Studies, Department of Communication Studies. 2004 – to now Lecturer at the International High School of Practical Psychology (SPPA), Faculty of Advertising and Public Relations, Department of Communication studies.2005 – to now Lecturer at the College of Law.

COURSES OFFERED: Politology or Introduction into political science; Introduction into theory of politics; Principles of philosophy; Ethics; Aesthetics; Business and state (cooperative politics); Philosophy of Law.


2002 – to now Doctor Studies at the University of Latvia (topic of dissertation – Political myths in Latvia).


February 2005 – participation at the 64th conference of the University of Latvia, Faculty of Social sciences; Political discourse in Latvia: Political process of Latvia in the changeable international environment.


2002 - Business Institute RIMPAK “Livonija” / certificate of professional completion development; XX Nr.0015: Pedagogy.2004 – Certificate of the University of Latvia Nr. 0465: Pedagogical development of professional staff at High Schools; Innovations in the system of Higher Education; Management of educational work.2004 – A course at the University of Latvia “Work with the newest information technologies”.

169

Curriculum vitae

NAME: Edgars

SURNAME: Kraminsh

YEAR OF BIRTH: 1964

EDUCATION: 2002 - 2004 University of Latvia / Institute of Psychology and Pedagogy / PhD Programme of Pedagogy 2000 - 2001 University of Latvia / Institute of Psychology and Pedagogy / Academic study programme in pedagogy1996 - 2000 Riga High School of Pedagogy and Education Management / Academic study programme in pedagogy / Bachelor of education science in pedagogy 1996 - 2000 Riga High School of Pedagogy and Education Management / Professional study programme in pedagogy / qualification of a music and vocal teacher 1995 - 1996 Intercultural Management Institute of Denmark / qualification of a lecturer 1994 - 1995 ROI Institute of Netherlands / training programme of 5-seminar-cycle (160 hours) “Society administration and public service”. 1985 - 1991 Russian Theatre Art Institute / Faculty of Musical theatre / Department of direction / Director of a musical theatre, variety art and mass events

SCIENTIFIC DEGREES: Dr. paed.Mag. paed.

AREAS OF

SPECIALIZATION:

PROFESSIONAL ACTIVITY: 2006 - IHSPP (SPPA) / lecturer2002 – Riga Stradina University / university lecturer2003 – 2004 University of Latvia / lecturer2000 – 2002 IHSPP (SPPA) / lecturer1997 – 2005 Business High School “Turiba”, Latvian Police Academy, Riga High School of Pedagogy and Education Management / lecturer 2003 – Centre for Art and Culture Education “Kapnes” / chairman of the board / leader of the vocal studio 1998 Consultation Centre of Latvian Local Authority Union / consultant in questions of cultural politics, head of the programme of study courses and lecturer 1995 – 2005 Latvian Centre of Education of Adults / lecturer 2001 - 2003 Latvian television / language and speech consultant 1991 – 2001 Actor’s School of Musical theatre / director’s deputy in the study work / teacher.

COURSES OFFERED: Music and silence in communication


1. Kramiņš E. Komunikatīvās kompetences veidošanās retorikas apguves procesā / Edgars Kramiņš. – Riga: LU PPI, 2001 – 172 p.

2. Kramiņš E. Komunikatīvās kompetences veidošanās

170

runas apguves procesā kā konfliktu novēršanas līdzeklis / Edgars Kramiņš // Konflikta teorija un prakse multikulturālā sabiedrībā / redkol.: Irēna Žogla.. [u.c.]. – Riga: Izglītība tautas attīstībai, 2001 – 224 – 234 p. – ISBN 9984–9525–0–9.

3. Kramiņš E. Komunikatīvo prasmju un iemaņu attīstīšana augstskolu mācību programmās kā nākamo speciālistu profesionālās kompetences veidošanās nosacījums / Edgars Kramiņš // Ekonomisko un sociālo attiecību transformācija: procesi, tendences, rezultāti / redkol.: Anna Ābeltiņa..[u.c.]. – Riga: BA Turība, 2001 – 209 – 216 p. – ISBN 9984–609–45–6.

4. Kramiņš E. Latvijas mūzikas vēsture un tradīcijas: mācību līdzeklis / Edgars Kramiņš.- Riga: KMC Kāpnes, 1999.- 237 p., il.- ISBN 9984-9780-0-1.

5. Kramiņš E. Neverbālās saziņas aspekti komunikatīvās kompetences apguvei augstskolā / Edgars Kramiņš // CD Valoda starpkultūru komunikācijā / redkol.: I.Žogla..[u.c.].-Ventspils: Ventspils augstskola, 2003.

6. Kramiņš E. Runas prasme saziņā: monogrāfija /, Rīga: BA Turība, 2005 – 688 p., att., tab. – ISBN 9984-766-61-6.

7. Kramiņš E. Runas stilu apguve kā topošo speciālistu profesionālās kompetences veidošanās nosacījums / Edgars Kramiņš // Changing education in a changing spciety –I / redkol.: Irēna Žogla..[u.c.]. –Rīga: Izglītība soļi, 2003 – 79 – 91 p. – ISBN 9984–712–36–2.

8. Kramiņš E. Studenta un docētāja komunikatīvā sadarbība studiju procesā / Edgars Kramiņš // Sociālo zinātņu attīstības tendences Eiropas Savienības paplašināšanās kontekstā: no vīzijām uz realitāti / redkol.: Jānis Vētra.. [u.c.]. – Riga: RSU, 2005. – 206 p., sh., tab. – ISBN 9984-550–67–2.

9. Kramiņš E. Runas un vokālā pedagoga kompetences komunikatīvās kompetences veidošanās iespējas runas un vokālās metodikas kursā / Edgars Kramiņš.- Riga: RPIVA, 2000.- 99 p.

10. Kramiņš E. Studentu runas prasmju pilnveidošanās saziņas procesā: promocijas darba kopsavilkums / Edgars Kramiņš.-Rīga: Latvijas Universitāte, 2004 - 60 p., att., tab.

11. Kramiņš E. Studentu runas prasmju pilnveidošanās saziņas procesā: promocijas darbs / Edgars Kramiņš.-Rīga: Latvijas Universitāte, 2004- 306 p., att., tab.

12. Kramins E. The development of communicative skills and abilities in the higher educational institutions as a component of professional preparation / Edgars Kramins // CD European added value in teacher education: The role of teacher as promoters of basic skills acquisition and facilitators of learning – Tartu: University of Tartu, 2004.


2006 College of bookkeeping and finances, Riga, Conference “Bookkeeping and economics in theory and praxis”2004 Riga Stradina University, Riga, International conference “Development of social sciences in the context of the EU broadening: from visions till reality”

Report and article. 2004 Association for Teacher Education in Europe; University of Tartu, Estonia

171

International conference “European added value in teacher education: The role of teacher as promoters of basic skills acquisition and facilitators of learning The role of teacher as promoters of basic skills acquisition and facilitators of learning”

Report and article2004 University of Latvia, RigaConference “Century and teacher’s personality”2003 Ventspils High School, VentspilsInternational conference “Language in intercultural communication”Report and article 2003 Association for Teacher Education in Europe; University of LatviaInternational Conference “Changing education in a changing society: Teachers, Students and Pupils in a learning Society”

Report and article2001 University of Latvia / Institute of Psychology and Pedagogy, Riga Conference “Century and teacher’s personality”2001 Riga High School of Pedagogy and Education Management, Riga International conference “Theory and praxis of conflicts in a multicultural society”

Report and article.2001 Business High School “Turība”, RigaInternational conference “Transformation of economic and social relationships”

Report and article.2001 Universität Leipzig, DeutschlandDer Fachtagung fűr Lehrkräfte Lehramtsanwärter “Europa- unsere Zukunft: Bildung, Politik un gesellschaft in Letland un Deutschland- Entwicklung in Ost und West”

172

Curriculum vitae

NAME: Aija

SURNAME: Leitane

YEAR OF BIRTH: 1951

EDUCATION: 1980 – 1986 University of Latvia / Faculty of Law / certified lawyer1997 – 1998 University of Latvia / Faculty of Law / Master Studies

DEGREES: 1998 Master Degree in Law

AREAS OF

SPECIALIZATION:

Lawyer in civil rights

PROFESSIONAL ACTIVITY: 2004 till now – lecturer at the IHPP (SPPA), BRI;2005 till now – director of the personnel-juridical department of the LTV;1997 till now – lecturer at the Business High School Turiba; 2004 - 2005 lawyer of the LTV;2003 – 2004 director of the personnel-juridical department at the stock company “Bauskas piens”;1994 – 2002 chief prosecutor of the Bauska district prosecutor’s office;1986 – 1994 judge at the Bauska district court.

COURSES OFFERED: Commercial activity rights, rights in things, liability law, author’s rights, personnel management, human rights, labour rights


1997 – 2005 Newspaper „Bauskas dzīve” – various explanatory articles about juridical themes


Year 2004 – seminar “One day in my life” within the framework of the EU, IHPP (SPPA), Riga2005, 2006 – seminar moderator at the Latvian Associations of Personnel ManagementYear 2006 – DGFP congress in Wisbaden, Germany


Year 2006 - VSMP Agency, personnel managementYear 2006 - KIC, Making strategic decisions Year 2006 - CELEMI, Business conceptions and strategy planning in a companyYear 2006 - KoMIN, Professional personnel motivation Year 2006 - „Столичная кадровая компания”, Modern work payment system and non-material motivationYear 2004 – University of Latvia, Pedagogy didactics, certificateYear 2004 – Business High School Turiba, Personnel management – practical project planning

173

Curriculum vitae

NAME: Dite

SURNAME: Liepa

YEAR OF BIRTH: 1964

EDUCATION: 1998 University of Latvia

DEGREES: Mg.philol.

AREAS OF

SPECIALIZATION:

Linguistics, sociolinguistics

PROFESSIONAL ACTIVITY: Consulting Department of the State Language Agency, lecturer of the IHPP (SPPA)

COURSES OFFERED: Native language (IHPP (SPPA))


Year 2005 - The project “Language and Environment” of the State research programme “Letonika”;Year 2005/University of Latvia-14 – Political discourse in Latvia: authors, agenda, culture.


"Valodas norma žurnālistikā" Vārds 2001 (Daugavpils PU rakstu krājums);"Okazionālismu izmantojums N. Naumaņa publicistikā" Vārds un tā pētīšanas aspekti (2001 Liepājas PA);"Metafora publicistikas tekstos" Vārds 2002 (Daugavpils PU rakstu krājums);"Leksiskie jauninājumi latviešu publicistikā" (tēzes) 2002. Pēterburgas VU Filoloģijas fakultātes XXXI zinātniskā konference;"Demokratizācijas procesi valodā – leksiskie jauninājumi publicistikas stilā" 2002. LU Raksti, 648. sējums, Zinātne 2002;"Retoriskās figūras latviešu presē 2000. un 2001.gadā" Vārds un tā pētīšanas aspekti (2003 Liepājas PA);"Tautas mīklas - modernas atbildes laikraksta Diena pielikumā "Izklaide"" Vārds 2003 (Daugavpils PU rakstu krājums);“Demokratizācijas procesi valodā – jaunais un tradicionālais dzimtās valodas mācīšanā žurnālistiem” Viļņas universitātes rakstu krājums, 2004;“Verbālo izteiksmes līdzekļu izmantojums publikācijās par eirokomisāra amata kandidāti Ingrīdu Ūdri: sociolingvistiskais raksturojums” (2005 Liepājas PA);“2004.gada izglītības reformas atspoguļojums Latvijas presē” (2005 Linguistica Lettica”);„Neskaidrības personvārdu locījumu formu lietošanā” VVA Konsultāciju daļas pieredze(kopā ar I.Pauniņu) krāj. Valodas prakse: vērojumi un ieteikumi Nr1 R.: LU Akadēmiskais apgāds 2005;„8.Saeimas deputāšu runu analīze: feministiskais aspekts” (2006 Liepājas

174

PA)


Regular participation at the conference “A word and its research aspects” organized by Liepaja Academy of Pedagogy starting from 2000;Participation at the conference “Word” organized by Daugavpils University from 1998 to 2003;Regular participation at scientific conferences organized by the University of Latvia from 1998;Participation at the conference “Actual and problematic in teaching foreign and native languages to students” organized by the University of Vilnius in 2004


From 2002 – PHD studies at the University of Latvia

175

Curriculum vitae

NAME: Guna

SURNAME: Matule

YEAR OF BIRTH: 1955

EDUCATION: 1973-1978 University of Latvia

DEGREES: Doctor of Social Sciences


Sociology, History of culture, Ethics, Latvian language for foreigners

PROFESSIONAL ACTIVITY: 2003 – till now Lecturer at IHSPP (SPPA)2004 – till now Lecturer at Business School “Nimfa”2002 – till now Lecturer at Law College 2000 – till now “Liguna” Ltd. – executive director 1994 – till now State Commission for language certification1995 – 1998 Lecturer at RPVIA1991 – 1999 Lecturer at RTU1978 – 1990 IM Institute of Scientific Research of Pedagogy – scientific co-worker

COURSES OFFERED: Sociology, Ethics, Basics of academic research work, Latvian history of culture, Communication culture


1998 – PHARE Democracy programme project monitoring


„Vecāki un bērnu izglītība”// „Vīrieša loma ģimenē”, Rīga, 1999.„Augstskolas iespējas nacionālo minoritāšu integrēšanā mūsdienu sabiedrībā” / RTU Humanitārā institūta rakstu krājums “Latvijas sabiedrība mūsdienās”, 1998. R. Kvelde, G. Matule. “Let’s write in Latvian without mistakes!”, Riga, 1994.


2006 European colloquium in international communication “Methodology of intercultural room research” (International High School of Practical Psychology (SPPA))2006 College of Law: conference of lecturers and guest lecturers “Actual problems of law, commercial science and personnel management”1998 International conference “Man’s role in a family” 1998 Intelligence greeting conference about children rights for education


2005 Certificate of the Ministry of Education: State language examination (at the end of the course)2003 University of Latvia / High School Didactics: modern theories and praxis 2000-2002 English language courses1999-2000 “Manager of a small company” (Turiba)1997-1998 LAT 2 courses (certificate)

176

Curriculum vitae

NAME: Dzidra

SURNAME: Meikshane

YEAR OF BIRTH: 1928

EDUCATION: 1952 Latvian State Institute of Pedagogy / Faculty of Pedagogy

SCIENTIFIC DEGREES: 1988 Dr.paed., 1993 Dr.habil.paed.

AREAS OF

SPECIALIZATION:

Developmental Psychology

PROFESSIONAL ACTIVITY: 1990 professor at the International Hight School of Practical Psychology; University of Latvia;1993 Title of honour prof. Emeritus

COURSES OFFERED: Pedagogical psychology; methodology of scientific researches; psychological researches and evaluation methods; development of personal development programme.


Development of personal identity in Latvia. Financing of the Latvian Council of Sciences. 1998-2000 Participation in an international project (Germany, Greece, Netherlands, Croatia, Latvia), topic: “Global and local tendencies in orientation of the youth”


Collection „Activity stereotype, identity and feeling of personality // Personality and self-feeling”, Riga, “Mācību apgads” Ltd., 1998, 193-197 p.

Verhaltensstereotype von Jugendlichen und die pädagogische Förderung von Toleranz // Jugend zwischen Ausgrenzung und Integration: - Zagreb, 1997, 75-80 p.


Article. Emotional and rational processing of an occasion as different broadening mechanisms of a personality: // IHSPP (SPPA) Collection Nr.14. Occasion in the life context, IHSPP (SPPA), 2004.

Article. Psychology integration problems into professional education // IHSPP (SPPA) Collection Nr.14. European quality in the professional education; evaluation criteria and development dynamics.- Riga: IHSPP (SPPA) Nr.14, 2004.

Article. Dialectics of theories and practice in psychology / IHSPP (SPPA) Collection Nr. 12. Creative activity in pedagogical process. -Riga: IHSPP (SPPA), 2003.

Internationale Tagung – Jugendliche zwischen europäischer und regionaler Orientierung, 2003., April, Tübingen


2000 – University of Independent Germany;2002 – University of Munich of Ludwig Maxsimilan

Curriculum vitae

177

NAME: SvetlanaSURNAME: MihailovaYEAR OF BIRTH: 1940EDUCATION: 1961-1966: Moscow Pedagogical Institute,

Department of Foreign Languages, Student1994: University of Latvia, Philological Department, Master’s Program

ACADEMIC AND SCIENTIFIC TITLES:

Master of Philology, Associate Professor

AREAS OF SPECIALISATION: French LanguagePROFESSIONAL CARREER: 1994 – today: Dean of Translation Department and

Instructor at International Higher School of Practical Psychology1966-1968: Instructor of French in the Department of Foreign Languages at the University of Chuvashija1968-1997: Instructor of French in the Department of Foreign Languages at Latvian University

COURSES TAUGHT: French, Translation Methodology, Mimics and Gestures in the Comparative Perspective

SCIENTIFIC WORK AND PUBLICATIONS:

Scientific publications – 42Textbooks and course materials – 24Other publications – 3Conference Papers – 15Projects – 2


1. Language Resource Centres shifting from the Teacher’s Perspective to the Learner’s Perspective – Graz, Austria, European Centre for Modern Languages, 2000. – 0,52. Les problemes d’identite et de citoyennete en Lettonie // „Histoires Familiales Identite Citoyennete”. – Lion (Franse), 20013. Fiction Filma s Group Dreaming: Criteria Interpretations // Internet: „funzione Gamma Jouras” www.Funzionegamma.edu [email protected] – 20024. Cultures du gout et interculturalite (Congress, Franse, 2003)5. Intercultural communication in the system of professional training of translators. Languages, technologies and cultural diversity. June, 2004, Kaunas, Lithuania

QUALIFICATIONS IMPROVEMENTS: (last five years)

Kaena (Normandija, France)

178

mailto:[email protected]

http://www.Funzionegamma.edu/

Curriculum vitae

NAME: Janis

SURNAME: Milbrets

YEAR OF BIRTH: 1944

EDUCATION: 1977 Moscow Cinematography Institute / qualification of a cinema operator

SCIENTIFIC DEGREES: Lecturer

PROFESSIONAL ACTIVITY:

2003 - IHSPP (SPPA), lecturer

2003 –2005 Baltic Russian Institute, lecturer

1993-2005 Latvian Academy of Culture, lecturer

1962-1990 Riga Film studio, cinema operator

COURSES OFFERED: Cine optics; scientific filming; cine technology; combined photographs; tricks and special effects; Principles of photography.

CREATIVE ACTIVITY: (last five years) Animation film for adults “Bezmiegs” (“Insomnia”) –

„RIJA”, 2004.„Konstantīns Čakste” – documental film, DzG/Latvia, 2003.

„Signe un...” – documental film, SB/Latvia, 2003.

„Sieviete” („Woman”) – animation film, „RIJA”/USA, 2002.

„Tutū” – animation film, „RIJA”/France, 2001.

„Zvārde” – documental film , „Trīs”, 2000.

IMPROVEMENT OF PROFESSIONAL SKILLS: (last five years)

2004 Pedagogic Improvement of the academic staff of the High School / University of Latvia “Didactics of High Schools: modern theory and praxis” (certificate Nr.0532)

179

Curriculum vitae

NAME: Roberts

SURNAME: Muzis

YEAR OF BIRTH: 1944

EDUCATION: 1962-1967 – Latvian Academy of Arts1955.-1962. – Secondary School of Arts of Janis Rozentals

DEGREES:

AREAS OF

SPECIALIZATION:

Painting, drawing, composition, research of visual images

PROFESSIONAL ACTIVITY: 2006 – till now Professor of the International High School of Practical Psychology 2004- till now Lecturer at the International High School of Practical Psychology (SPPA) 1992 -2004 – Professor at the Latvian Art Academy 1989-1991 – Lecturer at the Latvian Art Academy 1987-1991 – Faculty dean at the Latvian Art Academy1972-1978 – lecturer

COURSES OFFERED: Principles of visual art

PARTICIPATION AT INTERNATIONAL ART ACTIVITIES / PROJECTS: (last 5 years)

2005 – International city environment painting in Valmiera, Latvia2004 – International landscape painting in Vestiena, Latvia2004 – International city environment painting in Valmiera, Latvia2003 – International city environment painting in Valmiera, Latvia.2003 – Project “European house”, Germany 2002 – Project „Bordesholma-Ķekava”, Latvia2002 – „Riga days in Bremen”, Germany2002 – „Exhibition of painters of the Latvian Art Academy in the gallery „Baerum Kunstforening”, Norway2002 – „XX century in Latvian art”, Holand

ARTISTIC CREATIVE ACTIVITIES AND RESEARCH QUALIFICATION:(last 5 years)

2006 – Spring exhibition in the Daile Theatre, Riga 2005 – Family exhibition in the Liepaja Museum. Liepaja 2005 – Exhibition „Balta” in the gallery „Asuna”, Riga2005 – Exhibition in the gallery „Bonhanss”, Riga2005 – Exhibition „Cukurs” in the gallery „Asuna”, Riga2005 – Exhibition of miniature in the gallery „Carusell”, Riga2005 – Exhibition „Makslas dienas” in the Daile Theatre, Riga2004 - Exhibition „Makslas dienas” in the Daile Theatre, Riga

180

Curriculum vitae

NAME: Laila

SURNAME: Ozolina

YEAR OF BIRTH: 1965

EDUCATION: UNIVERSITY OF LATVIA

SCIENTIFIC DEGREES: BACHELOR OF SOCIAL SCIENCES AND MASTER IN COMMUNICATION SCIENCE

AREAS OF

SPECIALIZATION:

ADVERTISING AND PUBLIC RELATIONS

PROFESSIONAL ACTIVITY: 2005 – 2006 Latvian Art Directors Community / executive director2000 – 2005 International Festival in Advertising Golden Hammer / director1995 – 2005 Community Latvian Associations of Advertising / executive director

COURSES OFFERED: PRINCIPLES OF ADVERTISEMENT PROJECT MANAGEMENT


University of Latvia / International conferenceConsumption in Latvia: tendencies and alternativesRiga, 11-12 March 2005.Report: Role of advertisement in consumption


Lateral thinking (Dr. De Bono authorial programme) February 2006. (Triviums)Business ethics. 2005. (Triviums)Newest tendencies in public relations and advertising. 2004. (Academy of Communication).

181

Curriculum vitae

NAME: Leonids

SURNAME: Paperno

YEAR OF BIRTH: 1930

EDUCATION: 1953 Latvian State University / qualification of an engineer

SCIENTIFIC DEGREES: 1992 Doctor scientific degree in engineering science 2005 State scientist

AREAS OF

SPECIALIZATION:

Economics, power industry

PROFESSIONAL ACTIVITY: 2006- IHSPP (SPPA) / lecturer2000 – 2006 Business school „Nimfa” / lecturer 1961- Riga Technical University / professor 1953 – 1961 Projection Institute „Siltumprojekts” / engineer, head engineer, group leader

COURSES OFFERED: Principles of entrepreneurship, micro-economics, Principles of relay security of electro-energetic systems


Inventions in relay security (56)


„Kāpēc ekonomika ir kļuvusi par obligātu mācību priekšmetu skolā?” journal “Skolotājs” / Nr.3 / 2004


2003.g. Augstskolu mācību spēku pedagoģiskā pilnveide (LU sertifikāts Nr.0201)

182

Curriculum vitae

NAME: Inna

SURNAME: Pishinska

YEAR OF BIRTH: 1970

EDUCATION: 1988-1993 - Daugavpils University of Pedagogy, Faculty of Philology, 1993, Bachelor of Psychology1993, 1996 – Master of Psychology

DEGREES: Master of Psychology

AREAS OF

SPECIALIZATION:

Psychology of age stages, Pedagogical psychology

PROFESSIONAL ACTIVITY: 2003 – to now - International High school of Practical Psychology (SPPA) – director of the Master programme in psychology 2002 – to now - International High school of Practical Psychology (SPPA) - lecturer2000 – University of Latvia, Latgale branch office - lecturer1993 - 2003 – Olaine 2nd secondary school – school psychologist

COURSES OFFERED: Development psychology; Psychological consulting; Psychological correction


University of Latvia / Doctor paper: “Perception of 30-40 – year-olders of characteristic features of mature personalities” 2005: RPIVA cooperation project with CSDD “Organization of a scientific research about pedestrian traffic security” 2004: “Specifics of personality perception of self-realization possibilities and about one-self in a multicultural society” (in years of adolescence and maturity) / a grant of the Latvian Academy of Science 2001 – project of UN UNDCP (United Nations International Drug Control Programme) “Output of study materials of preventive measures for drug usage and corresponding training of teachers in the Baltic States”

MAIN PUBLICATIONS: 2005 - Forgiveness as an Indicator of a Maturity of a Person. Scientific Articles „Person. Color. Nature. Music.” Saule.Daugavpils.2005 – Klusēšanas fenomens eksistenciālā psihoterapijā. II starptautiskā kolokvija tēžu krājums. SPPA, Rīga.2004 - "Pedagoga un skolēna priekšstati par atbildību kā personības nobriešanas fenomens" zin. rakstu krājums "Humanitārās un sociālās zinātnes' 9.sērija, The Humanities and Social Science. 6. sējums. RTU, Rīga.2004 - Briedums kā pedagoga personības rādītājs. Zin. rakstu krājums “Humanitārās un sociālās zinātnes” 8.sērija, The Humanities and Social Science. 5. sējums. RTU, Rīga.2004 – Kā notvert sapni? Zinātniski praktiskās konferences „Notikums dzīves ceļa konteksta”tēzes. SPPA biļetens Nr.15, Rīga.

183

2004 – Profesionālās programmas – izglītības pārdzīvojuma pieredze. Zinātniski praktiskās konferences „ Eiropas kvalitāte profesionālajā augstākajā izglītībā: vērtējuma kritēriji un attīstības dinamika” tēzes. SPPA biļetens Nr.14, Rīga.2003 – Efektīvs pedagogs – nobriedusi personība. Zinātniski praktiskās konferences „Jaunrade pedagoģiskajā procesā” tēzes. SPPA biļetens Nr.12, Rīga.2003 - Rotaļlietu loma cilvēka attīstībā. Zinātniski praktiskās konferences „Cilvēka lietu pasaulē. Lieta un raksturs” tēzes. SPPA biļetens Nr. 7, Rīga.

PARTICIPATION AT SCIENTIFIC CONFERENCES:

2005 A conference at the Daugavpils university “Person. Colour. Nature. Music.” Daugavpils. 2005 A conference at the IHSPP (SPPA) „Semantics of the Silence and Being Quiet” – Riga2004 A conference at the IHSPP (SPPA) „An occasion in the context of the life way” – Riga2004 A conference at the IHSPP (SPPA) “European quality in the higher professional education: evaluation criteria and development dynamics” – Riga 2003 A conference at the IHSPP (SPPA) “Creative work in a pedagogical process” - Riga2003 A conference at the IHSPP (SPPA) “A person in the world of things. Thing and character” – Riga


2005 Latvian Policemen Association (LPB) – certificate of a psychotherapist. 2003 Latvian Authorized Automobile Dealers Association (LAADA) - certificate of a psychotherapist. 2003 Theoretically practical seminar of the Eastern Europe Existential Association „Selves in Relation: Exploring the Therapeutic from an Existential Perspective” – Lithuania.2002 Theoretically practical seminar of the Eastern Europe Existential Association „Feelings of Psychotherapist and Client in the Process of Psychotherapy” – Lithuania2002 Supervisor of school psychologists from the District of Riga2002 Theoretically practical seminar of the Eastern Europe Existential Association „An Existential Approach to Understanding of Crisis Situations, Crisis Therapy and Counselling” – Jurmala2002 Theoretically practical seminar of the Eastern Europe Existential Association „Existential Perspective of Psychotherapy with Children and Adolescents” – LithuaniaSince 2002 Doctor studies in psychology at the University of Latvia.2001 Studies at the Institute of Humanistic and Existential Psychology Existential Therapy (highest level) – qualification – existential psychotherapist.2000 – Latvian Academy of Sport Education / psychological seminar “Existential psychology” 2000 – “Centre against children violation and for family support” – study programme for psychologists, psychotherapists and social workers dealing with rehabilitation of children who suffered from violation.1996 - 1999 Studies at the Institute of Humanistic and Existential Psychology Existential Therapy (basic level).

184

Curriculum vitae

NAME: Beata

SURNAME: Plavina

YEAR OF BIRTH: 1968

EDUCATION: 2000 – 2002 University of Latvia / Faculty of Economics and Management / Master studies1985 – 1990 University of Latvia / Faculty of Economics / qualification of the economist

SCIENTIFIC DEGREES: Mag. sc. soc.

AREAS OF

SPECIALIZATION:

Account of economic activity; Control and analysis; Management systems

and economic informatics.

PROFESSIONAL ACTIVITY: 2004 – IHSPP (SPPA), lecturer2004 – State control of the Republic of Latvia / Government auditor 2003 - 2004 SIA “Grāmatvežu sertifikācijas centrs” / deputy of an executive director, bookkeeper 1997 - 2003 Council of Garkalne District, bookkeeper – economist 1992-1997 SIA “Recept – Holding”, bookkeeper – secretary 1990 - 1992 Ogre Processing factory of knitwear / engineer – programmer

COURSES OFFERED: Bookkeeping

IMPROVEMENT OF PROFESSIONAL SKILLS:(last fife years)

2005 VAS, main statements of the EU2005 VAS, Introduction into legal system2001 LPMC, Principles of project management / Composition of annual report / Analysis of financial ration of an enterprise 2000 AKC „Grāca”, course in bookkeeping

185

Curriculum vitae

NAME: Eriks

SURNAME: Putnish

YEAR OF BIRTH: 1947

EDUCATION: 2001 - 2003 – Master studies at the University of Latvia, Institute of Pedagogy and Psychology. 1965 - 1970 – Riga Polytechnical Institute: engineer chemist – technologist.

DEGREES: 2003 Master of Pedagogy

AREAS OF

SPECIALIZATION:

Specific Character of teaching adults the usage of computers

PROFESSIONAL ACTIVITY: 2003 – to now Lecturer at the University of Latvia 2000 – to now International High School for Practical Psychology (SPPA), informatics. 1999 – to now Lecturer at the Riga 5th medical college. 1996 – to now System administrator at the Riga Secondary School for Construction Trade 1998 - 2001 – Instruction expert of electro-techniques, lecturer of computer techniques at the Ltd. „Personals”. 1996 - 1998 – Instruction expert of electro-techniques, lecturer of computer techniques at the Ltd. „Buts”. 1991 - 1996 – teacher of the trade studies at the 36th and 45th Jugla Trade Secondary School. 1975 - 1991 – Academy of Science: Institute of Polymer Mechanics, Koknese Institute of Chemistry – research student, head engineer, scientific co-worker. 1968 - 1975 – Riga Polytechnical Institute: head engineer.

COURSES OFFERED: Informatics, computer science, MS Office, Photoshop, Corel Draw

SCIENTIFIC RESEARCH WORK: (last five years)

2006 – European Social Fund. Title of the Project: Innovative and traditional aspects in the education process: organization of career consultation events at the Latvian University of Agriculture and educational institutions of rural areas.


15 publications and theses3 certificate of authority


Master studies in Pedagogy at the University of Latvia, Institute of Pedagogy and Psychology

186

Curriculum vitae

NAME: Janis

SURNAME: Roze

YEAR OF BIRTH: 1969

EDUCATION: 2002 – Doctor studies at the University of Latvia 1996-1997 Daugavpils University of Pedagogy / Master of Psychology 1995-1996 Daugavpils University of Pedagogy / Bachelor of Psychology 1987-1991 Military High School of Land Manpower of Leningrad / officer

SCIENTIFIC DEGREES: Mag, psych., Daugavpils University of Pedagogy, 1997

AREAS OF

SPECIALIZATION:

Psychology of organization

PROFESSIONAL ACTIVITY: 2005 – IHSPP (SPPA) / lecturer

2002.05. – ADROS Centre / seminars-trainings in psychology of

organization: motivation and leading, active sell, team building, team

work.

2002 – Riga Management School / Cooperation in seminar organization.

2002.02.-05. – College of commercial science / Director of Business

Development Centre. .

2001 – Baltic Russian Institute / lecturer

2001 – Post Education Faculty of national University of Leiden, Holland.

“Team leading”, “Team development”, “Personality self-realization”,

“Mastery of Communication” / Assistant

1996-1997 Study Centre “Harmony”, lecturer: “Business communication

psychology”, “Personality self-realization”, “Active sell”.

1996-1999 Individual praxis in seminar and course leading “Development

of communication skills”.

1991-1995 Officer at the army of the Latvian Republic.

COURSES OFFERED: Specifics of a psychologist work in organizations, experimental method in

psychology, research methods of organization


Development of a Doctor Paper: “Connection between humour stiles,

sense of humour and emotional intellect.

MAIN PUBLICATIONS: 2005.02. – Psychology World: „Kas slēpjas aiz humora”, Riga.

187

(last five years) 2004.09. – International Psychology Academy: „Sociālā psiholoģijā XXI

gs.” Yaroslavil, Russia.

2004. – Collection of University Scientific Works (psychology): „Humora

izpētes teorētiskie aspekti”.

2003.11. – Psychology World: „Efektīvā līderība”.

2003.10. – Psychology World: „Līderis, neefektīvā līderība”

2003.04. – Psychology World: „Mazliet par humoru psiholoģijā”


2005.18.-22.04. – International conference “Social psychology” St.

Petersburg, Russia. Article: “Efficiency of a director and results of sense

of humour / humour stile”.

2004.16.-19.09. – International Congress “Social psychology in XXI”,

Yaroslavil, Russia. Article: “Non-direct leadership, influence of humour

on the leadership”, II collection (175-179 p.).

2004.01. 61st Annual scientific conference of the University of Latvia (in

psychology): “Theoretical aspects of humour research”, Riga.

2003.04. conference at the International High School of Practical

Psychology: “Humour in pedagogy”

2002.10. II Annual conference of Latvian Psychologist Organization:

“Work motivation – theory and praxis”.


2002.05. Seminar at the Riga Manager School: Business engineering.

188

Curriculum vitae

NAME: Kaspars

SURNAME: Ruklis

YEAR OF BIRTH: 1975

EDUCATION: University of Latvia Southern Illinois University

SCIENTIFIC DEGREES: 2001 Master degree in social sciences (communication science) – University of Latvia Faculty of Social Sciences1998 Bachelor degree in information and communication sciences (communication science) – University of Latvia Faculty of Philology

AREAS OF

SPECIALIZATION:

Public Relations, Theory of persuasion, Mass communication, Mass media

PROFESSIONAL ACTIVITY: 2006 – IHSPP (SPPA) / lecturer2005 – Communication Academy / lecturer1998 – Embassy of the USA / press and media specialist1998 “Datoru avīze” / editor1994-1998 Latvian Radio / editor 1994 – “Labrīt” / correspondent

COURSES OFFERED: Advertisement texts Moderation of Public Relation projects


Master paper research “Ideas of Latvian journalists about scenarios of state political, economic and social development. 1990, 1991, 1995 and 2000”. Reference on research included into the book of Sandra Veinberga “Mass media. Press, radio and television”, Riga, „Zvaigzne” publishing Office, 2005.

Bachelor paper research “Image of the Baltic after Soviet times: Estonia, Latvia, Lithuania on pages of The New York Times in 1991-1998”.


May 2006 Seminar about culture and values of the USAApril 2004 Seminar about election system of the USA, Vienna (Austria)October 2003 Seminar “7 Habits of Highly Effective People”, Vienna (Austria) June 2002 Seminar about communication skills for employees of the USA embassy abroad, Vienna (Austria) August – September 2001 courses of the Foreign Office Institute of the USA State department for press specialists of the USA embassy in Washington, Chicago and Seattle (USA).

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Curriculum vitae

NAME: Inna

SURNAME: Savona

YEAR OF BIRTH: 1964

EDUCATION: 2003 -2005 – University of Latvia / Faculty of Pedagogy and Psychology / Master studies / Master of Social sciences 1994-1996 – International High School of Practical Psychology (SPPA) / Faculty of Psychology / Bachelor of Psychology 1981-1987 – Riga Institute of Medicine (Faculty of Health care) / doctor – therapist

DEGREES: 2005 Master degree of Social sciences in Psychology

AREAS OF

SPECIALIZATION:

Social Psychology; Individual and group psychotherapy

PROFESSIONAL ACTIVITY: 2005 – lecturer at the International High School of Practical Psychology (SPPA) 1996-1999 – Riga Aviation University / Laboratory of practical psychology - psychologist – consultant; ISMA / lyceum “Briva attīstība” – lecturer 1994-1996 – „ASPTR” Ltd. - consultant1991-1994 – Medical Centre “Plavnieki” – doctor – therapist

COURSES OFFERED: Social psychology; Methods of leading a socially psychological training; Experimental social psychology; Methods of group research


2005 Master paper “(In)dependence of women in terms of eating habits and body weight”.



2001 Conference at the Soros Foundation “Violation in the Family”. Riga 2000 International Conference „Why Lawyers Should Know Psychology”, Riga


Since 2005 – Institute of Humanistic and Existential Psychology / programme “Existential psychotherapy” 1999-2001 – courses at the Latvian Association of transological psychotherapy and sexologists and sexopatologists. Certificate of a psychotherapist.

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Curriculum vitae

NAME: Olga

SURNAME: Skachkova

YEAR OF BIRTH: 1954

EDUCATION: 1980 -1983 State University of Latvia,department of Philology,post-graduate1976 -1979 State University of Latvia,Department of Philology,student1973 -1976 State University of Leningrad,Department of Philology, student

DEGREES: Dr.philol., ass. professor

AREAS OF

SPECIALIZATION:

PROFESSIONAL ACTIVITY: Since 1991 – International High school of Practical Psychology 1983 – 2004 University of Latvia;

COURSES OFFERED: English GrammarFunctional Grammar of the Enlish LanguageMultilinguistic TranslationIntroduction to the Russian Literature Introduction to the Foreign LiteraturePoetics of Translation


Scientific publications: 31Teaching books: 2Others: 5Reports at conferences: 19


1. Пушкин в эмиграции.// Literatūra un kultūra: Process mijiedarbība, problēmas. Zin. Rakstu krāj. V. DaugavpilsUniversitāte.2004. 104.-112. lpp.2. Стендаль и Гоголь в поисках духовного отечества.//Literatūrzinātne un folkloristika: Salīdzinoša literatūrzinātne Austrumeiropā un pasaulē.Teorijas un interpretācijas. Latvijas Universitātes raksti.681. sējums. <Rīga.2005> 111.- 121. lpp.

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CURICULUM VITAE

NAME: DACE

SURNAME: SKADINAYEAR OF BIRTH: 1941

EDUCATION: 1999 Latvian Academy of Culture / Master of Arts in Theatre art 1970 Latvian state conservatory of Jazeps Vitols / actress of the drama theatre

SCIENTIFIC DEGREES: 1999 Master of Arts in Theatre Art

AREAS OF

SPECIALIZATION:

Acting techniques, Rhetoric

PROFESSIONAL ACTIVITY: 2005 – IHSPP (SPPA) / lecturer1994 – Latvian Academy of Culture / lecturer 1997 – ESA / lecturer2000-2005 Doll Theatre / work coordinator of actor course2000-2005 Liepaja Doll Theatre / director-teacher 1999-2001 RTTEMA (RPIVA) / lecturer1994-2001 Riga Business School / teacher 1992-1994 Riga Music Theatre Actor School / classes of acting techniques 1963-1993 Latvian State Doll Theatre / actress

COURSES OFFERED: Rhetoric and public speaking, Acting techniques

PARTICIPATION IN PROFESSIONAL AND SOCIAL ORGANIZATIONS

Member of the Union of Latvian theatre workers (since 1965); “White fund” (culture for children) / member of the administration; State Fund of Culture Capital – expert in the theatre sphere (since May 2004)


2005 Professional improvement programme – Improvement of pedagogic staff in higher education institutions / Innovations in Higher education system / Management of education work (University of Latvia / certificate Nr.0845) 2001 – Participation in the International teacher’s Master class – scene speech, acting techniques at the doll theatre (St-Petersburg)

192

Curriculum vitae

NAME:Diana

SURNAME: Spire

YEAR OF BIRTH: 1980

EDUCATION: 2003 – 2005 Liepaja Academy of Pedagogy / Master Studies2002 – 2003 Liepaja Academy of Pedagogy / Qualification: teacher of

Latvian language and literature 1998 – 2002 Liepaja Academy of Pedagogy / Faculty of Humanities

SCIENTIFIC DEGREES: Master’s Degree in Humanities in Philology Bachelor’s Degree in Humanities in Philology

AREAS OF

SPECIALIZATION:

Latvian language

PROFESSIONAL ACTIVITY: 2006 – IHSPP (SPPA) / lecturer2006 - Project – Greek days in Latvia2003 - Riga Secondary School Nr.45 / teacher2003 – Latvian Academy of Science (Development of the Latvian

Idiomatic Dictionary)

COURSES OFFERED: Semantics and semiotics, Semantics and pragmatics of texts in advertising, Annotation, Latvian language.



2003 Syntactic development of an answer in a dialogue in plays of Rainis. Students’ Scientific works VII, Philology.

2005 Syntactic development of a conversation in Latvian folk songs. Liepaja Academy of Pedagogy / Student Scientific Conference / Section for Humanities.


2005 Student Scientific Conference, Liepaja Academy of Pedagogy

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Curriculum vitae

NAME: Georgijs

SURNAME: Strazhnovs

YEAR OF BIRTH: 1947

EDUCATION: Gorkiy State University Faculty of Philology

SCIENTIFIC DEGREES:

AREAS OF

SPECIALIZATION:

Advertising, Public Relations, Integrated marketing communications, Occasion advertising, Brending

PROFESSIONAL ACTIVITY: Practical advertising and Public relations starting from 1970

COURSES OFFERED: Introduction into specialization, Theory of advertising, Theory and practice of PR, „brending”



Monograph “Advertisement in practical business ”, issued in 2004 Publications in journal “Latvian Economist” in 2003


2002/2003 Conferences in Riga “Changing role of marketing in a company”, presentation topics “Advertisement in Latvian small companies”, “Theory of advertising in economic situation of Latvia”


2004 „British Business Club” organized seminars

194

Curriculum vitae

NAME: Martinsh

SURNAME: Veide

YEAR OF BIRTH: 1971

EDUCATION: 1998 – University of Latvia / Institute of Pedagogy and Psychology / Dr.psych.1994– University of Latvia / Faculty of physics and mathematics

DEGREES: Dr. psych.

AREAS OF

SPECIALIZATION:

Psychology of teenagers; Image psychology; Mathematics

PROFESSIONAL ACTIVITY: 2003 – to now – Associate professor at the IHSPP (SPPA)2002 – to now – Lecturer at the IHSPP (SPPA)1998-2002 – Media agency VIA Media1996-1997 – Riga 2nd secondary school 1995-1996 – Tele Media, Ltd.1994-1995 – Heimschule Schlossli Ins (Switzerland)1993-1994 – University of Latvia / Institute of Pedagogy and Psychology

COURSES OFFERED: Introduction into advertisement psychology; Social psychology; Communication psychology


MAIN PUBLICATIONS:(last 5 years)

„Perspektīvā domāšana mācību metodiskajā darbībā” // Scientific articles of the RTU. Humanities and social sciences. Series 8.-R., 2005. 44-50 p.

„Reklāmas darbības saistība ar radošas individualitātes attīstību” // Radoša personība III.- R., 2003. 100-110 p.

„Some aspects of interconnection between a student and a computer during the study process in high schools: experience in Latvia” // Edition of the Riga City Centre of Preventive Measures Against Drug Addiction „Azartspēļu un jauno tehnoloģiju atkarība. Problēmas un risinājumi.” –Riga, 2003./ co-author: A.Lasmanis/

„ Some aspects of interconnection between a student and a computer during the study process in high schools” // Teachers, Students and Pupils in a Learning Society (ATEE), IV.-R., 2003. 26-36 p. /co-author: A.Lasmanis/

„Iekšējās un atsvešinātās aktivitātes pretstatījums radošas personības veidošanās procesā” // „Radoša personība II”.-R., 2003. 36-40 p.

„Identitāte pusaudža garīgās brīvības veidošanās procesā / Personības pašizjūta un identitāte”. Riga, 1998. 109-120 p.

195

„Personības attīstības saistība ar sociālo struktūru” // „Personības attīstība ģimenē, skolā un augstskolā”. Riga: University of Latvia 1999. 51-54 p.

„Škola a racionalni civilizace” // „Pedagogika #1” (Czech Republic), 1998. 24-26 p.

PARTICIPATION AT SCIENTIFIC CONFERENCES:(last 5 years)

2005 – „Semantics of silence and discretion”, IHSPP (SPPA)2005 – „A human in the world of things. Thing – portrait.”, IHSPP (SPPA)2004 – 45th international conference at the RTU2004 – „Occasion in the context of the life way”, IHSPP (SPPA)2004 – „ European quality in the higher professional education: evaluation criteria and development dynamics”, IHSPP (SPPA)2003 – VIII international creativity conference “Development and structure of a creative individuality”, RTTEMA (RPIVA)2003 – ATEE Summer University „Changing Education in a Changing Society”, University of Latvia2003 – Conference organized by the Riga City Centre of Preventive Measures Against Drug Addiction in cooperation with Health facilitation Centre „Dependence on games of chance and new technologies. Problems and solutions.”, House of Kongress2000 – VI international creativity conference „Diagnostics, structure and development of a creative personality”, RTTEMA (RPIVA)1999 – „Personality development in a family, school and high school”, University of Latvia

IMPROVEMENT OF PROFESSIONAL SKILLS:(last 5 years)

2005 – seminar “Perinatal matricis” at the Professional training Association, Riga2005 – seminar “Physically dramatic techniques. Physically oriented psychotherapy”, Riga2005 – seminar at the Person Self-development Institute – basic course, Riga 2004 – Viapassana meditation seminar „Retrits”, Ķoņi2003 – Work-seminar in the framework of the project “Internationales Lernen” of the Prague University (Czech Republic)

196

Curriculum vitae

NAME: Natalja

SURNAME: Voronova

YEAR OF BIRTH: 1957

EDUCATION: 2000-2002 – Master studies at the University of Latvia;1994-1997 – International High School of Practical Psychology / Bachelor Degree;1975-1981 – Kemerov State Institute of Medicine / doctor.

DEGREES: 2002- Master degree of Social sciences in Psychology

AREAS OF

SPECIALIZATION:

Management psychology

PROFESSIONAL ACTIVITY: Since 2002 – Lecturer at the International High School of Practical Psychology;Since 2001 – Lecturer at the Image school of Konstantin Bogomolow;Since 1997 – Private praxis as a psychologist. Clients: „Lans” Ltd., „Forums” Ltd., „Kendi” Ltd., „Fortuna Travel” Ltd., „Alida Turs” Ltd., „Begis” Ltd., „Valis” Ltd., Apollo Fitness, „Baltas Naktis” Ltd. And others;1981-1992 – Doctor – therapist at the 6th Health Centre

COURSES OFFERED: Self-presentation organization; Management psychology; Research methods of organization; Specifics of psychologist work in organization


2002 – Master paper: “Definition of influence of management style on internal and external motivation and satisfaction with work of workers in small and middle business companies in Latvia”

MAIN PUBLICATIONS:(last 5 years)

Interviews and articles in newspapers „Rīgas balss”, „Телеграф”, “Час”, journal „Бизнес Класс” in questions of personnel management and advertisement psychology.

PARTICIPATION AT SCIENTIFIC CONFERENCES:(last 5 years)

Annual conferences of the Baltic Practical Psychologist Association

Annual conferences of the International High School of Practical Psychology

IMPROVEMENT OF PROFESSIONAL SKILLS:(last 5 years)

2002.04. – A.Lider (Moscow) seminar „Social adaptation of adolescence years and development of social skills”

197