International Marketing Committee

Chuck Ludmer

Chairman

International Marketing Committee

Strategic focus:

“ Encourage Members to develop an international focus to their practices and provide them with appropriate resources to apply a consistent Nexia approach to cross border engagements”

How do we achieve this?

• International marketing plans - Members

• Consistent Nexia messaging

• Portfolio of marketing resources, templates & guidelines

• Proactive global P.R. approach

• Monitor business environment to exploit business development opportunities

• Optimize use of technology e.g. social media

2011 Project Review

• Relaunch of Nexia website

• Member website branding

• Launch of Nexia Global Insight

• International Marketing Plan template

• Nexia Mobile Application

• Specialised Thought Leadership Reports

• Social Media• Nexia Corporate Video

Nexia Website

• Revised visual design• Stronger Nexia

positioning• Improved public/member

area navigation• Ease of access to Nexia

thought leadership and social media

Website Template/Co-branding

Two distinct offerings Customized branding

elements to give consistent Nexia message

Fully hosted website template established for any firm without current website presence

Nexia Mobile App

• Multi-function Directory app

• Available via iTunes/Blackberry App World / Android Marketplace

• 4,200 downloads since release

International marketing plan template

• IMAGE TO FOLLOW

Helps create effective

marketing strategies:• Where are we now?• Where do we want to be?• How are we going to achieve

our goals?• What are we going to do to

target and reach internationally interested companies?

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J.H. COHN LLP

Approach to Market

Brand Targets Tactics

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Targeting

Local Foreign Owned SubsidiariesInternational Chamber of Commerce

Key Trading Partners International Bankers International Lawyers Other COI’s

Data Base C-Suite COI’s

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Branding

Advertising – MediaNewspapers and Targeted PeriodicalsRadioDigitalCommuter Trains / StationsBillboards

Marquis LocationTrade Show Booth Design

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ADVERTISING

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INDUSTRY INSIGHT RADIONEW YORK, CALIFORNIA AND CONNECTICUT

California

Connecticut

New York

National

Jim Wall, CPA Partner & Director International Tax Services J.H. Cohn

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INDUSTRY INSIGHT - NATIONAL RADIOBloomberg Surveillance Live with Tom Keene M-F 6:00-9:00 AM

Jim Wall, CPAPartner and Director International Tax Services J.H. Cohn

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LINCOLN TUNNEL BILLBOARD

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TRADE SHOW BOOTH

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Tactical

E-Blast TargetsGateway Program

2011 Citibank version in New Jersey Plan for a 2012 New York City Nexia Program

New York City World Trade Week Sponsor IFRS Presentation to Banks & Law Firms Chamber Involvement

2011 Turkish Chamber Success

Market Reports

• Key opportunity to provide Nexia comment and generate media coverage.

2011:• DBI in Eastern Europe• Intellectual Property and

R&D• Global Mid Cap Markets

(report #2)

Nexia Global Insight

• Client centred e-newsletter

• Enables distribution to Member clients/contacts

• Provides Nexia thought leadership on key business issues

Social Media

Nexia presence on LinkedIn Twitter Facebook

• Alternative channels to communicate Nexia messages & resources

• Join/Follow/Like!

Nexia Corporate Video

• Production of 2-3 minute promotional video

• Embedded on Nexia website/social media

• Powerful marketing resource: “Why Nexia”

• Launch early 2012

2012 Work Programme:

Global marketing plan Quarterly business

surveys Generic Nexia

powerpoint presentation

“Elevator” pitches

Client testimonials Worldwide centres of

influence Global media list Effective Nexia co-

branding Press Pack

Questions?