INTERNATIONALMARKETING

PROSPECTUS 2016/17

GeelonG • Great ocean road • Grampians • ballarat

GREAT SOUTHERN TOURING ROUTE

The organisationGreat Southern Touring Route Inc (GSTR) is a not-for-profit, incorporated association established to co-operatively market its member regions and participating tourism products, to over 1,500 members of the international travel trade, who continue to remain the primary provider of high yield international bookings for Victoria. The organisation comprises representatives of member associations: - Ballarat Regional Tourism; - Tourism Greater Geelong & The Bellarine; - Great Ocean Road Regional Tourism Limited;- Grampians Tourism;- GSTR is independently administered by an Executive Officer and supported by State (Tourism Victoria) and Federal Government (Austrade).

The opportunityPooling resources for greater impact- GSTR incorporates a diverse range of markets, products and locations.- Our primary objective is to capitalise on the existing profile: to increase visitor

numbers, their expenditure and length of stay.- This is achieved through leveraging your industry contribution with the

financial contribution of member regions and Tourism Victoria.- In 2015/16 GSTR operated with a budget of approximately $550,000 with

industry contributing 25% of the total budget.- This co-operative approach allows GSTR to reach more international markets

and embrace partnership opportunities that drive business outcomes for our product partners.

- The integration of new technologies into the GSTR program such as a mobile responsive website, iPhone and iPad apps will ensure GSTR partners are well placed to leverage from the travel trade and visitors increased reliance on digital technologies to research, plan and book holidays.

The Great Southern Touring Route (GSTR) is renowned as one of Australia’s best touring experiences. The circular route links Melbourne to scenic waterfront Geelong, the internationally acclaimed Great Ocean Road, the natural wonders of the Grampians National Park and the majestic heritage of the Ballarat Goldfields and Spa Country.

Participation benefits- Long standing internationally recognised and trusted

product.

- Investment taps into an operational budget of $550,000.

- Representation at ALL major trade events and trade missions attended by GSTR in high-yield international markets.

- Representation and development of partnerships with Inbound Tour Operators (ITO’s).

- Training and product updates with Aussie Specialist Retail Agents.

- Partnership marketing with related Touring Routes.

- Industry updates, market intelligence and research findings via member e-newsletters and reports.

- Access to global marketing networks and expert advice.

- A feature in the GSTR International Trade Manual.

- Pages on the GSTR websites: www.greatsoutherntouring.com.au www.greatsoutherntouring.cn

- A page on the GSTR app for iPhones and iPads.

- Dedicated China digital program to capitalise on this rapidly growing market.

- Opportunity to participate in the GSTR video program.

- Opportunities to participate in cooperative international marketing campaigns (both online and traditional).

- Exposure in major public relations & consumer campaigns.

- Priority invitations to host trade and media familiarisations.

Bookings Close: FRIdAy 4 MARCh 2016

GREAT SOUTHERN TOURING ROUTE

GeelonG • Great ocean road • Grampians • ballarat

Targeted marketingOverseas: The following high-yield international markets are targeted: The Americas (US, Canada), Greater China, New Zealand, UK/Europe, South East Asia (Singapore, India, Indonesia, Thailand, Malaysia), Japan and Korea.

In-marketing representation:GSTR has in-market representation provided by Gaby Robinson in German speaking Europe and Mike Smith in The Americas. This strategy has proven to be a significant competitive advantage for GSTR members.

Major Trade Events:- Australian Tourism Exchange (ATE)- US Roadshow - UK/Europe Tourism Victoria Mission- India & China Super Missions- China & UK/Europe Corroboree events- New Product Workshops - UK/Europe- ATEC workshops & inbound tour operator training plus familiarisations- Tourism Australia & Tourism Victoria Trade Missions (UK/Europe, China,

India & New Zealand)- NATAS Singapore- Consumer shows in Singapore and New Zealand.

New initiativesLooking back we feel that 2015 was another significant year for the GSTR program. At the Australian Tourism Exchange (ATE) we launched our:

NEW GSTR China website - www.greatsoutherntouring.cn

NEW GSTR China social media - WeChat and Sina Weibo

NEW Chinese language version of the GSTR International Trade Manual with all partner content translated at no additional cost to partners.

UPdATEd GSTR website - www.greatsoutherntouring.com.au

UPdATEd GSTR app for iPhones and iPads

UPdATEd GSTR International Trade Manual

UPdATEd GSTR e-newsletter for trade and partners

UPdATEd Touring Routes of Australia Map. A partnership initiative between GSTR, Melbourne Adelaide Touring Route and Sydney Melbourne Touring.

AddITIONAL video content for our website, apps and YouTube channel.

A key element of these new initiatives was allowing the travel trade to better understand and ‘experience’ our products. The feedback to date has been amazing, we would like to thank you our program partners for your support.

Cost of participationACCOMMOdATION $2,500 (inc GST) Early bird price $2,700 (inc GST) Price after 4 March 2016

ATTRACTIONS $2,150 (inc GST) Early bird price $2,350 (inc GST) Price after 4 March 2016

TOUR OPERATORS $2,150 (inc GST) Early bird price $2,350 (inc GST) Price after 4 March 2016

RESTAURANTS $350 (inc GST) Early bird price $450 (inc GST) Price after 4 March 2016

* Any accommodation properties and attractions wishing to advertise their Restaurant separately as well $150 inc GST

* All operators should consider involvement in the GSTR video program. Contact GSDM to discuss your needs. For examples www.youtube.com/GSTRAustralia

* It should be noted participants in the GSTR program should do so for a minimum three years thus recognising the timeframes required between initial representation and the potential follow on of bookings.

China - we’re excited & preparedChina delivers the most number of tourists to Victoria of any country with an estimated 415,900 overnight visitors for the year ended September 2015 - that’s a 9.7% increase over 2014!

GSTR is keen to ensure our region and you our partners are ahead of the pack. We’ve created a suite of products and initiatives targeted directly to the Chinese market for the 2016/17 year:- Simplified Chinese GSTR Trade Manual- Simplified Chinese GSTR Website:

www.greatsoutherntouring.cn- Sina Weibo - Chinese version of Twitter- WeChat - A GSTR app within WeChat is being developed - China Fit - China Digital and GSTR will conduct training on

working with the Chinese people within market for our partners.

Sales & information:Adam Ruggero - Marketing Director, GSDM T: 03 5222 5685 E: adam@gsdm.com.auBookings Close: FRIdAy 4 MARCh 2016

大南部旅游线路

2015-2016澳大利亚 · 维多利亚州

GREATSOUTHERNTOURING.COM.AU

吉朗 • 大洋路 • 格兰屏 • 巴拉瑞特

www.greatsoutherntouring.com.au

Please print out this form and return this application to GSDM, Studio 1, 2-6 Rutland St, Newtown VIC 3220 or Email: adam@gsdm.com.au or Fax: 03 5222 1806 together with full payment no later than Friday 4 March, 2016. Cheque made payable to GSDM.

Business Name (Applicant): ABN:

Trading Name:

Postal Address: Postcode:

Location Address: Postcode:

Contact Name: Position:

Telephone: ( ) Facsimile: ( )

Email:

Website:

2016/17 GSTR INTERNATIONAL MARKETING PROGRAM PARTICIPATION FEES

Please tick (4) the appropriate circle for your marketing program options

ACCOMMODATION m $2,500 inc GST* m $2,700 inc GST attractions m $2,150 inc GST* m $2,350 inc GST*

TOUR OPERATORS m $2,150 inc GST* m $2,350 inc GST restaurants m $350 inc GST* m $450 inc GST*

ACCOMMODATION OR ATTRACTIONS WITh RESTAURANTS m $150 inc GST Optional video filming m POA

* To be eligible for ‘EARLy BIRd RATE’, payment in full must be received prior to Friday 4 March 2016 (see condition 13 on next page).

TOTAL FEE PAYABLE INC GST: $

PAyMENT METhOd

m Direct deposit Payable to: GSDM Pty Ltd Bank: NAB BSB: 083 646 ACC No: 55 924 9077

m VISA m Mastercard

m Credit Card Payment will incur a 1.5% surcharge Expiry Date: Charge Amount $:

Cardholders Name: Signature: Date:

m Cheque Payable to: GSDM Pty Ltd, Studio 1, 2-6 Rutland St, Newtown VIC 3220 (cheque must accompany order form)

REGIONAL TOURISM MEMBERShIP m Ballarat Regional Tourism m Tourism Greater Geelong & The Bellarine m Grampians Tourism

m Great Ocean Road Regional Tourism Limited m Daylesford & Macedon Ranges Regional Tourism m ATEC (National Operator)

I/We the undersigned, being a duly authorised representative of the Applicant whose details appear above, hereby apply to participate in the 2016/17 international marketing campaign conducted by Great Southern Touring Route Inc (GSTR), and upon acceptance by GSTR, agree to abide by the terms & conditions of the campaign as specified from time to time by GSTR, included on page 2 of the 2016/17 GSTR International Marketing Order Form.

Signed for and on behalf of the applicant: Date:

Name: Position:

ABN 39 096 915 285TAX INVOICE NO. GSTR16/17

GREAT SOUTHERN TOURING ROUTE

GeelonG • Great ocean road • Grampians • ballarat

Order form/ Tax invoice

GREAT SOUTHERN TOURING ROUTE

GeelonG • Great ocean road • Grampians • ballarat

Participation conditionsGSTR has established a reputation of offering quality tourism product from professional tourism operators. By achieving a high standard for entry into our program, your business is assured of maintaining the benefits of offering a quality experience to consumers.

To become a participant certain criteria other than funding alone, need to be met. They are listed as follows:

MANdATORy POLICIES:

- Incorporate up to 30% commission in standard rack rate.

- Make indicative rates available for inclusion on GSTR rate sheet for distribution to wholesalers and inbound tour operators.

- Offer year-round availability for bookings via the travel trade (special rates for high and low seasons are acceptable but must be stated on all contracts - 2 year validity periods are common).

- Must be a financial member of Ballarat Regional Tourism; Tourism Greater Geelong & The Bellarine; Great Ocean Road Regional Tourism Limited or Grampians Tourism, Daylesford & Macedon Ranges Regional Tourism or member of a recognised national industry organisation (eg. ATEC, National operators only operating in a minimum 2 states).

- Dedicated email address.

- Open 7 days a week.

RECOMMENdEd POLICIES:

We recommend that these policies and procedures be adopted:

- Achieve industry accreditation status.

- Implement policies regarding booking, confirmation and

cancellation procedures specified on travel trade contracts.

- Consider involvement in selected trade shows.

- Attend training programs conducted by GSTR.

- Provide discounted rates for trade/media familiarisation programs.

ACCOMMOdATION:

- Provide private bathroom facilities for guests.

- Receive guests upon arrival.

- B&Bs: Provide twin rooms. Offer guests the option to eat separately from hosts. Notify guests at time of booking if roll-aways are to be used to accommodate guests.

- hotels, Motels: Breakfast orders available at time of check-in.

Terms & conditions 2016/171. I/We acknowledge receipt and understanding of the GSTR International

Marketing Prospectus 2016/17 and related Marketing Plan outlining the intended marketing activities of the campaign.

2. I/We warrant that the Applicant does and shall at all times during the campaign period meet or exceed the Mandatory Criteria required for acceptance into the campaign as specified in the International Marketing Prospectus.

3. I/We acknowledge that the Applicant shall make its best endeavours to support the GSTR campaign and adopt the Recommended Policies specified in the Marketing Prospectus.

4. I/We acknowledge that the campaign is subject to available funding to GSTR and that GSTR shall have the right to vary the mix or nature of all marketing strategies outlined in the International Marketing Prospectus.

5. I/We indemnify GSTR from any liability arising from actions against GSTR, its Committee and its Members for misrepresentation by or misleading and deceptive conduct of the Applicant, including print, online and electronic material.

6. I/We warrant that all materials and information supplied by the Applicant for publication or promotion by GSTR are free from copyright or other limitation and use by GSTR shall satisfy all conditions of their usage. The Applicant shall indemnify GSTR against liability for any breach of copyright or other intellectual property rights of any third party arising out of publication or promotion by GSTR.

7. I/We acknowledge that GSTR shall not be held responsible for any error, exclusion or omission from any publication or promotion, and shall not be liable for any loss, whether direct or consequential, however caused.

8. I/We acknowledge that participation in the campaign is in no way an endorsement of the Applicant.

9. I/We acknowledge that “Great Southern Touring Route” and its associated logo is a trade mark of GSTR and that any use of GSTR intellectual property shall be subject to the advance written approval of GSTR and shall comply with all policies for use of logo, etc as specified by GSTR from time to time. The Applicant shall immediately cease any use of GSTR intellectual property upon the expiration of this agreement or demand by GSTR.

10. I/We acknowledge that participation fees paid to GSTR are non-refundable.

11. I/We acknowledge that transfer of ownership of the Applicant shall entitle the new owners to all outstanding benefits of the campaign, provided mandatory criteria continue to be met.

12. I/We acknowledge that GSTR shall retain the right to withdraw acceptance of this application at any stage throughout the campaign period as a result of any account of the Applicant being overdue or otherwise for any breach of this agreement, and all participation fees shall be forfeited. GSTR shall be entitled to claim against the Applicant for any production or promotion costs incurred for the Applicant prior to withdrawal.

13. Any invoice issued prior to 4 March 2016, at the early bird rate will be adjusted to the higher price if payment is not received in full by 4 March 2016. All payments must be made in FULL by 4 April 2016.

Sales & information:Adam Ruggero - Marketing Director, GSDM T: 03 5222 5685 E: adam@gsdm.com.auBookings Close: FRIdAy 18 MARCh 2016 www.greatsoutherntouring.com.au