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International Partnerships in Continuing Engineering Education:
Best Practices and Considerations for Future Global Expansion
ASEE CIEC 2015 - Palm Springs, California
1
Zachary J. Gredlics Senior Program Manager
Soma Chakrabar:, Ph.D. Director
The University of Kansas
ASEE CIEC 2015 - Palm Springs, California 2
University of Delaware
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What we are going to do today…
ASEE CIEC 2015 - Palm Springs, California 4
Ques:ons for you
Challenges and Opportuni:es Case Studies
Our thoughts
Your thoughts
ASEE CIEC 2015 - Palm Springs, California 5
ASEE CIEC 2015 - Palm Springs, California 6
What we are going to do today…
ASEE CIEC 2015 - Palm Springs, California 7
Ques:ons for you
Challenges and Opportuni:es Case Studies
Our thoughts
Your thoughts
Let’s Start With the Discussion
How many of you have experience with interna4onal partnerships?
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What struggles have you had?
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Are they worth the effort, in your experience?
What we are going to do today…
ASEE CIEC 2015 - Palm Springs, California 11
Ques:ons for you
Challenges and Opportuni:es Case Studies
Our thoughts
Your thoughts
Globaliza:on of Professional Development
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Globaliza:on of industries requires globaliza:on of training!
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* - Derived from section 6.1 of European Commission Report
Increase(labor(skill(and(employment(or(
employability
S4mulate(entrepreneurship(through(teaching(and(learning
Knowledge(exchange(to(promote(product(and(
process(innova4on
Raise(the(profile(of(an(organiza4on
Purposes(of(Partnership
WHY? – for the partnering organizations
Benefits of Partnerships with Local/Regional En::es in Interna:onal Loca:ons
for the University
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http://upload.wikimedia.org/wikipedia/commons/7/74/Multiculturalism.jpg
Expansion of the brand
Benefits of Partnerships with Local/Regional En::es in Interna:onal Loca:ons
for the University
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Access of Local Knowledge
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Sharing your strengths Nega:ng your weaknesses
Benefits of Partnerships with Local/Regional En::es in Interna:onal Loca:ons
for the University
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Bray-Scalzo Partnership Model UCEA CHER, Vol. 69, 2005
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Internal Stakeholders CONTINUING EDUCATION:
Service, Train,
Revenue Accolades
ACADEMIC UNIT Recruitment, Exchange, Research Partnership
UNIVERSITY: Outreach, Recruitment, Network
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The Age of Virtual Connec:ons
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The Reality
E-mails
E-mails
E-mailsE-mails
Hello: Know each other
Understand the culture
Respect each other
Trust each other
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High Context
Low Context
Mexico
The Middle East Philippines
Brazil
India
Singapore Greece France
Austria
Scandinavia
Israel
Swiss Germans
Japan, Indonesia Africa (all) China Malaysia
Spain Italy Costa Rica England
Australia USA
Germany The Netherlands
Challenge: Cross-Cultural Understanding
Reference: Susan M. Bray New Vistas
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Toward Shared Vision
Build TRUST and RELATIONSHIP
Develop Strategy
Get Ins:tu:onal Commitment
Define responsibili:es with cau:on
Challenge: Business Prac:ces
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Doing Business with Other Countries Country Ease of Doing
Business Trading Across Borders
Enforcing Contracts
USA 7 16 41 UK 8 15 36 Australia 10 49 12 China (Mainland)
90 98 35
Russian Fed. 62 155 14 Brazil 120 123 118 India 142 126 186
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Based on 189 countries
Source: Doing Business Project (2014), a joint project between the International Finance Corporation (IFC) and The World Bank
Challenge: Legal Considera:ons • General terms and condi:ons that are not specific to training
• Risks associated with abiding by foreign laws
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Types of Interna:onal Contracts • Memorandum of Understanding • Memorandum of Agreement • Client-‐Side Contractual
Agreements • Purchase Orders with Terms &
Condi:ons • An:-‐Corrup:on Agreements • Non-‐Disclosure Agreements/
Proprietary Informa:on Agreements
• Nego:a:on Records ASEE CIEC 2015 - Palm Springs,
California 27
Ques:on for YOU
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What other legal issues have you experienced in interna:onal partnerships?
Challenge: Learning Styles
Learning Styles • Interac:ve versus Instructor Led Classroom
• Asynchronous versus Synchronous Online Learning
• Teamwork versus Individual Work
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Learning Styles are Different • Learning is deeply embedded in culture – Understand how people learn in other countries
• Change teaching style • Overcome language
barrier – How?
What we are going to do today…
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Ques:ons for you
Challenges and Opportuni:es Case Studies
Our thoughts
Your thoughts
Case Study #1
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• Commercial Aircrao Company of China (COMAC)
• Chinese aircrao manufacturer
• Need to train engineers beyond what is available in China
• Desire to send them to the United States for cultural knowledge gain
• Very difficult nego:a:ons on pricing and legal framework
ASEE CIEC 2015 - Palm Springs, California 33
KU
COMAC/SAACC
Agreement
USA: Tightly defined terms, conditions, liabilities
China: Flexible verbiage, partial settlement of issues
Relationship
Be Nimble
Challenge: Contractual Negotiations
Bray-‐Scalzo Partnership Model in Interna:onal Partnerships
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Bray-Scalzo Partnership Model UCEA CHER, Vol. 69, 2005
Designing the Partnership (Bray-‐Scalzo Model)
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• Why? • What? • $$$$$ • Who? • How?
Case Study #2
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• European government organiza:on
• Training academy for a European military
• Desire to “lock in” prices for four years – Risky!
• Training to occur in Europe an the United States
• Need for follow foreign law
Case Study #3
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• Bri:sh engineering firm with training arm in Australia
• Uses training as a profit center by re-‐selling classes
• Any addi:onal spots are used for internal staff
• Marke:ng done by both partners for maximum success rate
What we are going to do today…
ASEE CIEC 2015 - Palm Springs, California 39
Ques:ons for you
Challenges and Opportuni:es Case Studies
Our thoughts
Your thoughts
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Know the Poten:al Pisalls of Interna:onal Partnership
• Can ooen have a high cost in human capital • “Culture Clash” between university and industry
• Share the risk
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Understand Your Partners’ Needs
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Know Their Goals
Understand Their Culture
Fulfill Their Objec:ve
Make sure it benefits all par:es
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Try to jus:fy expenses for face-‐to-‐face visits
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Determining Success
• Did the partner get what they needed?
• Did you get what you needed?
• Were the learning objec:ves reached?
• Were the financial objec:ves reached?
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LESSONS LEARNED Four Factors Leading to Success • It’s not about money;
Rela:onships maver • Think win-‐win (shared vision) • Compliance a must • Know how people learn
-‐ Cultural Quo:ent
THANK YOU!
Soma Chakrabar: [email protected] 302-‐831-‐6442
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Zach Gredlics [email protected] 913-‐897-‐8766
What we are going to do today…
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Ques:ons for you
Challenges and Opportuni:es Case Studies
Our thoughts
Your thoughts
References
ASEE CIEC 2015 - Palm Springs, California 49
• Gail Edmondson, Lori Valigra, Michael Kenward, Richard L. Hudson,and Haydn Belfield. “Making Industry-University Partnerships Work.”Science Business Innovation Board (2012). Web. 18 Oct. 2014.http://www.sciencebusiness.net/Assets/94fe6d15-5432-4cf9-a656-633248e63541.pdf.
• Adrian Healy, Markus Perkmann, John Goddard, and LouiseKempton. Measuring the Impact of University-Business Cooperation.Rep. no. NC-02-14-337-EN-N. European Commission, 2014. Web. 21Oct. 2014.http://www.dges.mctes.pt/NR/rdonlyres/658FB04A-909D-4D52-A83D-21A2AC4F2D38/8090/UniversityBusiness.pdf.
• Susan Bray and Kim Scalzo. Partnerships that Perform: It takes More than Good Intentions. Continuing Higher Education Review (2005), 97-110. www.upcea.edu