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International promotion of wood
proholzmarketing
Visnja Jurnjak pro:Holz Steiermark
Resource wood in Europe
Finland 75 %Sweden 68 %Austria 47 %Slovakia 41%Czech Republic 33%Italy 32%Germany 31 %France 30 %Spain 29 %Hungary 19%EU:25 34 %
_Wooded area in per cent of the overall area of the states
Source: UNECE/FAO
_In Austria, 3.96 million hectares or 47,2% of its overall area are forest clad. 1.1 billion cubic meters of wood are ready for use in its forests.
Resource wood in Austria
_Forest ownership
_50% small-sized forest (<200 ha)
_32% more than 200 hectares wooded area/forest enterprises
_18% public forest
public forest18%
small forest50%
> 200 ha wooded area/
forest enterprises32%
Source: Austrian Forest Inventory 00/02
Resource wood in Austria in Mio. m3
Source: UNECE/FAO
30
20
10
0
5
10
15
20
25
30
AustriaWoodgrowth/yearWoodharvest/yearGrowth wood stock/year
in Mio. m³
Resource wood in Europe* in Mio. m3
Source: UNECE/FAO* Europe including the Baltic States, excluding Russia
400
270
130
0
50
100
150
200
250
300
350
400
Europe*Woodgrowth/yearWoodharvest/yearGrowth wood stock/year
in Mio. m³
Resource wood in Austria
_About 65 different tree species grow in Austria‘s forests
Distribution of tree species in managed woods
Spruce 53,6%
Pine 5,6%
Larch 4,6%
Fir 2,3%
other coniferous trees 0,7%
Beech 9,6%
Oak 2,0%
other hardwoods 12,3%
Bushes and other shrubs 9,3%
Source: Federal Research and Training Center for Forests 2004/Austrian Forest Inventory 00/02
The enterprise „forest & wood“ in Austria
_About 280.0001 people in Austria live on forest and wood
_The production value of the wood industry amounts to approx. EUR 7,29 billion
Enterprises Employees
Forest industry 170.000² 8.000
Wood industry 1.500 30.900
Carpenters 1.900 9.800
Wood and building materials trade 3.300 30.000
Joiners 9.900 51.100
Paper/pulp engendering industry 27 8.800
Paper/pulp processing industry 96 9.500
Source: Associations, Federal Ministry of Agriculture, Forestry,Environment and Water Management
1 without employees in the wood and building materials trade
2 Forest owners
Forest-Wood-Paper Platform represents
Conditions 2004/2005
_more than half of Austria‘s area
_280.000 jobs
_170.000 family forest enterprises
_an annual production value of more than EUR 10 billion
_2nd asset in the national balance of activities
_international highly accepted forest economy and an innovative wood research with international reputation
_in terms of the biomass sector it is the most important energy source
Objectives of proHolz Austria
_proHolz Austria is the working group of the Austrian Forest andWood Industries
_proHolz Austria is a marketing organisation for wood which conveys information about wood and its use
_proHolz Austria aims at promoting the qualitative and economic use of wood (customer benefit)
_proHolz Austria aims at increasing the consumption of wood (sales)
Members of proHolz Austria
_Austrian Wood Industry Association
_Presidential Conference of the Austrian Chambers of Agriculture
_Federal Body of the Wood and Building Materials Trade
_Federal Carpenters‘ Guild
_Federal Joiners‘ Guild
_other interest groups in the wood industry
Fields of action
National_improve the image for wood in the sector „building and living“
International_ build up platforms for promotion in relevant export markets_ give input and know how for wood promotion
Internal_ platform for all groups interested in the use of wood in Austria
© proHolz Steiermark . www.proholz-stmk.at . [email protected]: proHolz Austria / TU-Wien
%
Austria: Share of wood in construction ind.
proHolz Internationalmarket building
I volti del legno
2004 Milano
2005 MilanoUdineRomaTorino
2006 NapoliPerugiaPesaroFirenzeVenezia
2007 VeneziaPalermoBolognaTrentoUdineBologna
2008 PescaraGenovaNapoliMilanoPadova
2009 RomaMilanoFirenzePadovaPescaraAosta
2010 PescaraMilanoPisaUdineLecce
2001 Napoli RiminiSirmione
2002 Udine TorinoVicenzaCatania
2003 Brescia RomaFerraraTreviso
2004 Milano VeneziaFirenzeCosenza
2005 Pesaro BariTorinoPaestumParma
2006 Perugia MantovaTrentoPalermoPisa
2007 GenovaUdinePescaraNapoli
2008 Aosta 2009 Firenze 2010 MilanoMilano Treviso RavennaPotenza Milano RomaRoma Perugia Torino
Pescara FirenzeLecceVerona
Kongresse und SeminareFachkurse
77 Veranstaltungen 2001- 2010
0
50.000
100.000
150.000
200.000
250.000
300.000
01 02 03 04 05 06 07 08 09 10 110
20.000
40.000
60.000
80.000
100.000
120.000
140.000
01 02 03 04 05 06 07 08 09 10 11
“dataholz” und "risponde" Seitenzugriffe
- 2008 - 2009
Quelle: Google Analytics
© proHolz Steiermark . www.proholz-stmk.at . [email protected]
0
200000
400000
600000
800000
1000000
1200000
1995 2000 2005 2010
In only 5 g. increasing use for more than 100 %
Italia: Use and trend (BSH, Duo-Trio, KVH)
0%
10%
20%
30%
40%
50%
60%
Norden Zentral Süden Italien total
Italien: Zwischenbilanz – Holzdächer2000 - 2005
+ 40%
Quelle: Gardino Consulting Genua
Ergebnis pro-Kopf Verbrauch
1990 0,08 m³ / Jahr
1999 0,09 m³ / Jahr
Start promo_legno
2010 0,18 m³ / Jahr
2008 0,15 m³ / Jahr
2001 0,11 m³ / Jahr
AsiaJapan, China
Eastern Europe
Spain, France
South/West/EuropeItaly
Internationalna promocija
Czech RepublicSlovakia,Hungary, Poland, Griechenland
European Wood Initiative = NTC, HAF, proHolz, France
promo_legno
proHolz Espana
proLignum
proHolz Austria and
national assemblies
proHolz Styria, proHolz Austria
and national assemblies
Southeast Europe Croatia,
Serbia, Slovenia, BH
2009 - 2011
SpainSantiago de CompostelaLleida Octobar 2010
Promotion of wood in Southeast Europe
Promotion of wood in Southeast Europe
1.100 visitors from Croatia, Bosnia i Herzegovina, Slovenia, Montenegro and Macedonia
Congresses Split/ Zagreb, 10. i 11. april 2008
2008 Split i Zagreb: over 1.100 visitors from Croatia, BH, Montenegro, Slovenia2008 Banja Luka: over 150 visitors 2009 Opatija i Zagreb: over 750 visitors iz Hrvatske i BH2009 Ljubljana: over 200 visitors 2009 Beograd: over 450 visitors 2010 Dubrovnik: over 150 visitors 2010 Beograd: over 450 visitors 2010 Ljubljana: over 150 visitors
Example congresses
2008 - 2010Topics: Innovativ building with wood, New technologies in building with wood
Osnovni tečaj o novim drvnim proizvodima i projektiranju drvenih konstrukcija
Zagreb četvrtak, 24. veljače 2011. od 09.00 – 18.00 sati petak, 25. veljače 2011. od 09.00 – 18.00 sati
Hotel Sheraton, Kneza Borne 2, Zagreb www.starwoodhotels.com
Internet information
Croatian www.gradimo-drvom.com.hr
Serbianwww.gradimo-drvetom.rs
holzbois
madera
timber
hout
legno
ξυλεία
tømmer
maderapuutavara
drvo
Arhitektura
les
Austria: www.proholz.atCroatia: www.gradimo-drvom.com.hrSerbia: www.gradimo-drvetom.rs
CONTACT
proHolz SteiermarkVišnja Jurnjak
0043 316 58 78 50 213Reininghausstraße 13 a8020 Graz Austria