INTERNATIONAL ROLL BALL FEDERATION

3rd WORLD CUP 2015

14th – 20th DECEMBERPUNE – BALEWADI SPORTS COMPLEX

The Deck consists:-

1. What is Roll Ball…?2. History and Details of the Game.3. Previous Roll Ball Events & World cups4. This years Projections and Goals5. Marketing plan and Media Projections6. Importance of games and why should Roll Ball be taken &

recognized World wide7. Future Prospects8. Sponsorships Details9. Deliverables and Commitment10. Terms & Conditions

What is RollBall…?

Rollball is a played between two teams of 12 players. Out of 12 only 6 players are allowed to play on court at a time. This game is played on skates. The ball can be held in single hand or both hands, even during passing. A player must dribble the ball while carrying it. This game can be played on Ice Skating rink as well. Roll ball is a game played between two teams. The main feature of Roll Ball is that the ball is held in single or both the hands, even when passing on to the other players, and is repeatedly bounced on the ground.

History and Details :-

A sports talented personality of Pune Mr. Raju R. Dabhade has invented NEW GAME CALLED "ROLLBALL“. Basically, the was fascinated by the thrill of Roller skates since his childhood. The imparts roller skating training. The idea of this new game conceived in his mind for years together. After making careful study of all the aspects of this game he has come up with his own ideas of Roll Ball. Shri. Raju Dabhade was awarded the “Raja Mantri puraskar’’ by the Chief Minister of Maharashtra Mr.. Vilasrao Deshmukh on 19th December 2005, for his contribution towards Roll ball and Roller skating. This has given a boost not only the Mr. Raju Dabhade but also to the game of Roll Ball. The shared his idea with colleagues in MES Balshikshan Mandir English Medium School, Kothrud,Pune, where he is a sport teacher.

Previous Roll Ball Events:- Nationals & International Events & World Cup

The Maiden Demonstration of this game was organized on 2nd February 2003. COPYRIGHT CERTIFICATE U S A- 27th March 2003. Roll Ball International Introductions 2003-2004. 1st International Roll Ball Championship India v/s Pakistan Pune, 25th to

29th Jan. 2005. Roll Ball International Introduction USA, 24th January 2006. 2nd International Roll Ball Championship Africa V/S India Pune, 23rd to

25th June 2006. 3rd International Roll Ball Championship India v/s Pakistan Pune &

Jaipur, 3rd to 9th May 2007. 4th International Roll Ball Championship at Singapore between 3rd to 5th

November 2007. 5th International Roll Ball Championship, Dhaka, Bangladesh, 6th to 8th

June 2008. Asian Roll Ball Federation Meeting on 16th July 2010 at Hong Kong 1st Asian Roll Ball Championship held on 16th to 18th July 2010 at Hong

Kong. Africa Roll Ball Development Program 24th to 29th August 2010. WRBC2011 Meeting at Jalgaon on 18th November 2010. 1st World Cup 16th April to 22nd April 2011, Pune.

PROGRESS OF ROLL BALL

Coaching Camp for Players, & officials at Nyayo Stadium Kenya on 7 & 8 July 2011

Workshop for Players & officials at Kenya Polytechnic University College, Mombasa Kenya on 16th–17th September 2011.

Meeting with Sports Accord Officers at Switzerland on 3rd & 4th November 2011,

Meeting with IOC Officials at Switzerland on 3rd & 4th November 2011 Meeting with Denmark Federation at Denmark on 5th November 2011. 2nd WRBC2012, Meeting at Belarus on 6th & 7th November 2011. KRBF got the recognition from Kenya national Sports Council on 27th

Jan.2012. Meeting with Katya Cengel USA journalist on 28th & 29th January 2012. Attended International Sports Convention at Quebec, Canada between 20th

to 25th May 2012 organized by IOC and Sport Accord. 2nd Asian Roll Ball Championship Meeting 22nd July 2012 a New Delhi. Meeting with BRBF & IRBF Regarding Roll Ball development at Rangoon on

2nd June 2013

PROGRESS OF ROLL BALL

1st South Asian Roll Bal Championship – Dhaka on 20st to 23 December. 2012. Roll Ball got the recognition from Ministry of Youth Affairs & Sports Govt. of India

on 4th Jan 2013. 1st African Roll Ball Championship at Nairobi-Kenya on 25th to 27th January 2013 Meeting with KRBF & Kenya Govt. Regarding 2nd Roll Ball World Cup, 2013 on 28th

May 2013. Meeting with SRBF & IRBF Regarding Roll Ball development at Colombo on 2nd

June 2013 Ministry of Youth Affairs & Sports Govt. of Kenya gives the letter for hosting of 2nd

RBWC, 2013. on 10th Jun 2013. Meeting with KRBF & Kenya Govt. Regarding 2nd Roll Ball World Cup, 2013 on 28th

June 2013 2nd Roll Ball World Cup 2013, Nairobi-Kenya on 3rd to 6th October 2013. IRBF AGM at Pune- India on 6th July 2014. Roll Ball development Program in African university Game at Kenya on 10-15

August 2014. 2nd south Asian roll Ball Championship at Dhaka, Bangladesh 11-13 September

2014. 1st Afro -Asian Roll Ball Championship, at Kampala - Uganda on 26th to 30

November 2014.

This year Projections and Goals.

I. World Cup 2015 happening in Maharashtra, Pune

II. First time 50 countries are participating in the game.

III. 6 days Grand Event with Brand Ambassador.IV. Game to go LIVE on TV ( Sports Channels )V. Entire India Promotion PlanVI. Zonal Marketing and EventsVII. Radio and Outdoor PromotionsVIII. Heavy Ads , Jingles and TV Title Song.IX. Press release plan, Magazines, Posters and

Physical Handouts

Marketing Plan & Media Projections

I. Zonal Marketing

IRBF

NORTH30%

EAST20%

WEST

30%

15%

25%

20%

10%

NENWNW

SW SE

STATE PLAN :-

WEST ZONE30% STATES

Out of 30% = 100%

Segmentation

Maharashtra 25%

Madhya Pradesh 20%

Gujarat 25%

Goa 15%

Rajasthan 15%

STATE PLAN :-

NORTH ZONE30% STATES

Out of 30% = 100%

Segmentation

Uttar Pradesh 10%

Delhi 20%

Himachal Pradesh 10%

Haryana 20%

Jammu & Kashmir 10%

Uttarakhand 10%

Punjab 20%

STATE PLAN :-

EAST ZONE20% STATES

Out of 30% = 100%

Segmentation

Jharkhand 20%

Bihar 20%

West Bengal 25%

Chhattisgarh 20%

Arunachal Pradesh 15%

SOUTH ZONE 20%

Karnataka 25%

Telangana 25%

Andhra Pradesh 15%

Tamil Nadu 15%

Kerala 20%

Major Cities to Market :-

Pune Ghaziabad Jalandar Chandigarh Mangalore

Mumbai Agra Patiala Raipur Hyderabad

Nagpur Varanasi Dehradun Durg Vishakhapatnam

Nashik Delhi Haridwar Guhawati Vijaywada

Ahmedabad

Gurgaon Bhuwneshwar

Sikkim Guntor

Vadodara Rohotok Katak Itnagar Chennai

Surat Shimla Ranchi Kohima Madhurai

Panjim Dharamshala

Jamshedpur Imphal Coimbtore

Jaipur Keylung Patna Aizwal Kannyakumari

Ajmer Srinagar Katihar Agartala Trivendrum

Jodhpur Jammu Kolkata Bangalore Kochi

Lucknow Amritsar Howrah Hubli Calicut

Kanpur Ludhiana Siligiri Mysore

International Marketing Plan :-

All 50 countries will have Airline Promotion , Magazine and Monitor Ad

AIRLINE

Jet Airways

Emirates

Air IndiaVirgin

AustraliaSingapore Airlines

Lufthansa Airlines

British Airways

Cathe Pacific

Domestic Marketing Plan :-

Indigo

Spice jet

Jet Airways

Go Air

Air India

INDIAN

AIRLINES

Marketing Plan :-

TITTLE SPONS

OR

Digital Marketi

ng

Press Release

Special Marketi

ng

Radio Covera

ge

TVCovera

geSocial Media

LocalMarketi

ng

OutdoorMedia

Marketing Plan :-

OUTDOORMEDIA

Tickets

Hoardings

PostersStande

es

Marketing Plan :-

SOCIALMEDIA

Twitter

Facebook

Linked InGoogle

AdsYouTube

Shopping

websites

Marketing Plan :-

RADIO

COVERAGE

CityWise

Interviews

Dedicated

HoursRadio Ads

Marketing Plan :-

TV COVER

AGE

Prime Chann

els

TV Song/ Jingle

News Ads

Scrolls &

Tickers

Marketing Plan :-

DIGITAL MARKETING

Mall LED’s

Website BlogsBus Indoor

Movie Theaters

Marketing Plan :-

SPECIAL MARKETING

Coupon & Passes

Mall Activities

Road Shows

Marketing Plan :-

PRESS RELEA

SE State Newspap

ers

Tear 1,2 & 3

Conferences

Dimension Ads

Local Magzines

Marketing Plan :-

LOCAL MARKETIN

G

ST Transpor

t

Special Parties

Rickshaws

Bus Panels

Importance of Marketing for Sponsor:-

MARKETINGADVERTISEMEN

T

AWARENESS

CURIOSITY

IMPACT BRANDING

ENQUIRIES

FEEDBACK

SALES

QUALITY & QUANTITY

Game Marketing :-

ROLLBALL

International Recognition

Increase in Volume & Density

More ViewsTV PR

RADIOOUTDO

OR

SOCIAL MEDIA

SPECIAL MKTG.

Possibility of Brand Recognition

Increase in Footfall

Known & Popularity

Future Prospect

Future Prospect & Branding :-

Future Prospect :-

Visibility Details :-

Logo visibility and Brand Awareness on :-

1. Helmet2. T-shirt3. Elbow pads4. R- shoulder5. L-shoulder6. Back7. Shoes8. Skating

9. Roll Ball10. Goal Post11. Stadium

Squares 12. Digital13. Refry Jersey14. Panels15. Digital Screens

etc.

Marketing Prospects:-

Total 50 Indian ROLL BALL players and All referee's will wear the T- shirt.

The game and details are broadcasted on TV and PR

The sponsor's name will be highlighted on the Official website of Roll Ball Federation.

Pre & Post Event photographs will be circulated world wide.

Opening and Closing ceremony will highlighted by the presence of Sponsor.

If at all any video’s to be played ,we will play the Video’s during the World Cup.

DELIVERABLES & COMMITTMENT

1. Outdoor Advertising in more than 70 Cities in India.

2. More than 25 designs of Outdoor Ads in 70 cities and 30 plus States.

3. Visible presence in more than 800 Digital Screen hoardings across in India.

4. Each hoardings with mininmum size of 20 x 40.

5. Expected views on hoarding is more than 10 Crores people

DELIVERABLES & COMMITTMENT

6. Hoardings duration is 45 days prior to World Cup.

7. More than 25,00,000 posters in Metro cities.

8. Road designs, Wall Paintings, Air Balloons, Stadium Designs etc. in last month before the World Cup starts.

9. Airline Advertising is expected to deliver a Visibility by 1,00,00,000 people minimum.

10. Social Media is expected to deliver a reach of almost 30 crore population.

DELIVERABLES & COMMITTMENT

11. As we all know TV is suppose to cover National and International Market

12. Radio Promotion of 50 slots per day in prime hours in each city.

13. PR of Tear 1 & Tear 2 will cover the Local and National Market.

14. Local and Special Marketing will give a special appearance & will act as a Cherry on cake.

15. Digital Marketing will provide visibility of the sponsor in more than 1000 multiplex screen and Advertising

DELIVERABLES & COMMITTMENT

16. A video teaser will be played in all Multiplexes 15 days prior to the World Cup.

17. Online paid advertisements will help the sponsor to be visible on 150 plus websites.

18. The visibility of T- shirts and Accessories will give a Global look to sponsor.

19. If at all any specific field to be marketed the Sponsor can ask for the same.

20. The total Planning & Advertising will be done with prior approvals.

DELIVERABLES & COMMITTMENT

21. We are free to change any of the Strategy which sponsor does not feel like Marketing.

22. As we see, every promotion module has extreme advantages designed and all the modules can be customized as per needs.

10. Terms & Conditions :-

1. All cash Sponsorships to be paid in 2 installments.

2. All cheques to be drawn on the name of “ ROLL BALL FEDERATION ”

3. Sponsor is suppose to issue a letter of intent once agreed.

4. A formal MOU has to be done with Legal Advice & Registered.

5. IRBF will make the Hospitality arrangements of sponsor during the event.

6. All promised payments have to be delivered before 1st December, 2015