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International Seminar on Information and
Communication Technology Statistics
Organized by:UNSD, UNCTAD, ITU, KNSO
19 -21 July 2010,
Seoul, Republic of Korea
1
Measuring household ICT access
and individual use
Sureerat SantipapornChief, ICT Statisticis Survey
National Statistical Office,Ministry of Information and Communication Technology
Thailand 2
2nd ICT Master Plan (2009 – 2013)
1st ICT Master Plan (2002 – 2006)
IT 2010 (2001 – 2010)
Thailand’s Information and Communication Technology Policy
IT 2020 (2011 – 2020)
3
4
IT 2010
e-Government
e-Education
e-Societye-Industry
e-Commerce
Thailand’s ICT Policy for 2001 - 2010
5
Measuring Household ICT Access and Individual Use( ICT household Survey in Thailand )
Background1
Objectives 2
Questionnaire Design 3
Survey Design 4
Data processing 6Survey implementation 5
Data quality and evaluation7
Outline
Dissemination8
6
Background1
7
Background
ICT Household Survey has been undertaken The first time in 2001. During 2003 to 2004, the questionnaire was attached with theLabor Force Survey (LFS). Since 2005 the questionnaire has been separated from the LFS in order to add more questions to serve demand of users.
This survey is conducted in the 1 st quarter (January – March) and has the same sample as the LFS.
8
Objectives2
9
Objectives
The objectives of this survey are to obtain the dataon household ICT access and individual use formonitoring, evaluating and reformulating policies.
10
International OrganizationGovernment Officer
Citizen
Research Institute
Key Users
Academic / Student
Users
Data Users
11
Questionnaire Design 3
Topic PopulationSection 1 : Individual characteristics
Relationship to head of household All individuals
Sex All individuals
Age All individuals
Marital Status All individuals
Section 2 : Education Attainment
Level of education Individual aged 6 years+
Questionnaire Design
12
Section 3 : Activity Status
Employment status (last 12 months) Individual aged 15 years+
Occupation (last 12 months) Individual aged 15 years+
Industry (last 12 months) Individual aged 15 years+
Work status (last 12 months) Individual aged 15 years+
Section 4 : Computer Usage
Computer use (last 12 months) Individual aged 6 years+
Type of computer use (last 12 months) Individual aged 6 years+
Location of computer use (last 12 months) Individual aged 6 years+
Computer activities undertaken (last 12 months) Individual aged 6 years+
Questionnaire Design (continued)
13
14
Frequently of computer use (last 12 months) Individual aged 6 years+
Number of hours of using computer (last 12 months) Individual aged 6 years+
Section 5 : The Internet Usage
Internet use (last 12 months) Individual aged 6 years+
Location of internet use (last 12 months) Individual aged 6 years+
Device of connect to internet (last 12 months) Individual aged 6 years+
Time of using internet (last 12 months) Individual aged 6 years+
Frequently of internet use (last 12 months) Individual aged 6 years+
Number of hours of using internet (last 12 months) Individual aged 6 years+
Internet activities undertaken (last 12 months) Individual aged 6 years+
Questionnaire Design (continued)
Purchasing goods or services via internet (last 12 months) Individual aged 6 years+
Type of goods or services purchased via internet (last 12 months) Individual aged 6 years+
Monetary value for purchasing goods or services via internet (last 12 months)
Individual aged 6 years+
Reasons for not purchasing via internet (last 12 months) Individual aged 6 years+
Section 6 : Mobile phone ownership
Number of mobile phones Individual aged 6 years+
Average for mobile phone per month Individual aged 6 years+
Type of services via mobile phone Individual aged 6 years+
Questionnaire Design (continued)
15
Section 7 : Household access to ICT
Number of fixed line telephone Head of household or representative
Number of facsimile machine Head of household or representative
Reasons for not having computer/PDA Head of household or representative
Household bought equipment (last 12 months) Head of household or representative
Volume of expenditure for computer equipment(last 12 months)
Head of household or representative
Household access to the Internet Head of household or representative
Type of Internet access services Head of household or representative
Household needed government regulate ICT Head of household or representative
Questionnaire Design (continued)
16
17
Survey Design 4
Scope and coverage for households and individualsThe scope of the households is the private households and special householdsThe scope of the individuals is all individuals reside in the private and special
households. For individuals aged 6 years and over were asked the ICT questions
Target population and survey frameTarget population is population projection and survey frame is population census
(Updated with Household Basic Information Survey in every 2 years)
Survey Design
Statistical unitThere are two statistical units households and individuals
Sample design and selectionSample design is Stratified two - stage sampling
Data collection techniquesPersonal face-to-face interviews
18
19
Survey Methodology : Stratified two - stage sampling
Province(76)
Block
Municipal Area
Village
Non Municipal Area
Household(15 hhs : 1 block)
Household(12 hhs : 1 Village)
Stratum
Sub - StratumFirst - stage samplingTotal 5,796 Block/Village
Second - stage samplingTotal 79,560 Sample Household
20
Survey implementation 5
Survey implementation
Staff with diverse skills and expertise required in :● survey management● computer system development, maintenance● interviewing, supervision, trainning● data entry data editing● data manipulation
Some resources may be centralized e.g. data entry, data processing. Training is an inclusive activity and should use the ideas of experienced
staff.
21
22
Data processing 6
Data capture (Intelligence Character Recognition) Data editing (Range check, Check against reference data, Consistency checks) Imputation for missing data Weighting of data Tabulation data Calculate ICT household indicators
Data processing
23
24
Data quality and evaluation7
Data quality and evaluation
Sampling error Non-sampling error
25
26
Dissemination8
Dissemination
Hardcopy publication ( summary and final report) Electronic publication (pdf files of hardcopy publications on
website of NSO ; www.nso.go.th ) CD - ROMS
27
Results of ICT Household Survey
28
29
Figure Penetration and usage on ICT Devices; 2004 – 2009 (Population age 6 years and over)
28.236.7
41.647.3
52.856.8
21.4 24.5 25.9 26.8 28.2 29.3
11.9 12.0 14.2 15.5 18.2 20.1
0
10
20
30
40
50
60
mobile phone computer Internet
Source: ICT Household Survey, National Statistical Office.
2004 2005 2006 2007 2008 2009
%
Year
30
Table Proportion of households with internet access; 2004 - 2009
Using ICT 2004 2005 2006 2007 2008 2009
Source: ICT Household Survey, National Statistical Office.
Proportion of households with internet access
5.7 6.2 7.2 7.6 8.6 9.5
Proportion of households with access to the internet by type of access
Narrowband - - 26.3 21.7 22.8 24.0
- - 4Fixed broadband 52.8 58.0 8.7 55.8-Mobile broadband - - - 4.6 7.7
Proportion of households with television, radio; 2009Figure
31
0
20
40
60
80
100 96.3 97.8 96.5 95.7 96.2 95.5
58.067.3
54.364.4
56.647.2
television
radio
Whole Bangkok Central Northern North- Southern
Source: ICT Household Survey, National Statistical Office.
Kingdom eastern
%
Region
Proportion of individuals who used computer, internet and mobile phone by region; 2009
Figure
32
0
10
20
30
40
50
60
70
80 computer
internet
mobile phone
Whole Bangkok Central Northern North- Southern
Source: ICT Household Survey, National Statistical Office.
Kingdom eastern
%
Region
29.3
20.1
56.8
45.8
38.0
75.5
29.8
19.3
62.3
27.8
19.5
54.8
25.3
16.7
50.2
27.6
17.5
52.6
Table
Area, Sex 2004 2005 2006 2007 2008 2009
Area 11.9 12.0 14.2 15.5 18.2 20.1
Urban 21.4 21.2 23.4 24.8 29.0 32.7
Rural 7.2 8.0 10.2 11.4 13.4 14.5
Sex 11.9 12.0 14.2 15.5 18.2 20.1
Male 11.3 11.8 13.9 15.2 17.9 19.8
Female 12.4 12.2 14.6 15.9 18.5 20.4
Source: ICT Household Survey, National Statistical Office.
33
Total 11.9 12.0 14.2 15.5 18.2 20.1
6 - 14 7.2 11.8 15.5 19.3 23.6 29.0
15 - 24 32.1 31.0 36.5 39.7 44.6 47.3
25 - 34 12.2 12.4 15.2 15.9 19.4 21.5
35 - 49 7.4 7.1 8.0 8.4 10.3 11.9
50 year & over 1.9 2.0 2.5 2.9 3.4 4.0
Table
Source: ICT Household Survey, National Statistical Office.
Age group 2004 2005 2006 2007 2008 2009
34
Figure
34.1
29.6
46.4
18.8
0.6
2.4
0.3
33.4
29.0
46.8
21.8
0.6
2.1
2009
2008
MobileFriends or
relatives’ houseTelecenter
Internet shop
Institution
Office
Home
Source: ICT Household Survey, National Statistical Office.0 10 20 30 40 50
%
Location
Note: Answer only up to two choices 35
Number of Internet user by activity to use 2008 - 2009 Figure
Source: ICT Household Survey, National Statistical Office.
22.6
24.5
81.9
2.8
7.7
1.8
3.2
0.2
3.0
0.6
18.6
23.8
80.6
2.5
7.6
1.7
3.1
0.2
3.8
3.1
2009
2008
E-banking
E-LearningChatroom&WebboardDownload
e-CommerceSearch data&News
ChatTel-abroad
Game
0 20 40 60 80 100%
Activity to use
Note: Answer only up to two choices 36
Proportion of online purchaser by type of goods and services to buy; 2008 - 2009
Figure
18.1
17.7
14.0
6.7
4.2
11.4
7.5
14.5
7.9
3.1
6.52.8
14.7
14.5
11.3
6.1
12.6
13.7
5.3
17.4
8.6
3.3
6.3
3.3
2009
2008
Software
e-TicketFurniture &
office productEntertainment goods,
sport utilities,stationery
ElectricFood, drink & health
Fashion & jewelry
Toys & gift, GamesReserved
Book & magazine
Technology, mobile& camera
Computer games
Source: ICT Household Survey, National Statistical Office.0 5 10 15 20
Type of goods and services
%
Note: Answer only up to two choices 37
Sources and ICT Indicators in Thailand
Concordance With Indicators Listed in Partnership on Measuring ICT for Development
38
39
Core Indicators Proportion Source
HH1 Proportion of households with a radio 58.0 a
HH2 Proportion of households with a TV 96.3 a
HH3 Proportion of households with telephone :Fixed telephone onlyMobile cellular telephone onlyBoth fixed and mobile cellular telephone
1.767.819.7
b
HH4 Proportion of households with a computer 20.3 bHH5 Proportion of individuals who used a computer (from any
location) in the last 12 months29.3 b
Note: a. Household Socio-Economic Survey in 2009 b. ICT Household Survey in 2009
Basic Core Indicators on Access to, and Use of, ICT by Households and Individuals
40
Note: b. ICT Household Survey in 2009c. The proportion of internet user in 2009d. Answer only up to two choices
Core Indicators Proportion Source
HH6 Proportion of households with Internet access at home 9.5 b
HH7 Proportion of individuals who used the Internet (from any location) in the last 1 2 months
20.1 b
HH8 Location of individuals who use of the Internet in the last 12 months:
HomeWorkPlace of educationAnother person’s homeCommunity Internet access facilityCommercial Internet access facilityAny place via a mobile cellular telephoneAny place via other mobile access devices
33.429.046.82.10.6
21.8--
b, c, d
41
Note: b. ICT Household Survey in 2009c. The proportion of internet user in 2009d. Answer only up to two choices
Core Indicators Proportion SourceHH9 Internet activities undertaken by individuals in the last
12 months (from any location):Getting information about goods or servicesGetting information related to health or health servicesGetting information from general government organizationsInteraction with general government organizationsSending of receiving e-mailTelephoning over the Internet/VoIPPosting information or instant messagingPurchasing or ordering goods or servicesInternet bankingEducation or learning activitiesPlaying or downloading video games or computer gamesDownloading movies, images, music, watching TV or video, or
listening to radio or musicReading or downloading online newspapers or magazines,
electronic books
2.5-
80.6-
18.60.25.43.1
-3.1
23.8
5.7
7.6
b, c, d
42
Note: c. The proportion of internet usere. Household can answer one access service in ( ) is divided by households with internet access
Core Indicators Proportion SourceHH10 Proportion of individuals with use of a mobile cellular
telephone56.8 b
HH11 Proportion of households with access to the internet by type of access (narrowband , broadband (fixed, mobile))
NarrowbandFixed broadbandMobile broadband
2.3 (24.0)5.3 (55.8)0.7 (7.7)
b, e
HH12 Frequency of individual use of the internet the last 12 months (from any location):
At least once a day At least once a week but not every dayLess than once a week
25.459.814.8
b, c
HHR1 Proportion of households with electricity 98.8 a
Planning for the ICT Household Survey in 2011
Determine the purpose of the survey
Meeting with policymakers and other data users
Adherence to existing statistical standards
Answering policy questions through statistical survey
Available budget
Timeframe
The survey scope
Classificatory data required
Survey design
Questionnaire design43
Statistical standards : some generalizations By “standards” we are referring to concepts, units, scope, definitions, indicators, classifications
and model question
● In the 2011 survey, the NSO will revised the classifications of
- occupation base on ISCO-08
- industry base on ISIC rev.4● Update Indicators concordance with Indicators listed in the Partnership on Measuring ICT
for Development, Core ICT Indicators 2010.
44
45
Percentage of Population aged 6 years and over who used Internet in 2009
NARATHIWATYALA
PATTANI
PHATTHALUNGTRANG
SATUN
SONGKHLA
CHUMPHON
RANONG
SURAT THANI
PHUKETKRABI
NAKHON SI THAMMARAT
MUKDAHAN
NAKHON PHANOMSAKON NAKHON
KALASIN
NONG KHAI
LOEI
UDON THANI
KHON KAEN
NONG BUA LAM PHU
AMNAT CHAROENCHAIYAPHUM YASOTHON
UBON RATCHATHANI
SI SA KETSURIN
BURI RAMNAKHON RATCHASIMA
PHETCHABUNPHICHIT
PHITSANULOKSUKHOTHAITAK
KAMPHAENG PHET
UTHAI THANI
NAKHON SAWAN
MAE HONG SON
CHIANG RAI
PHAYAO
NAN
PHRAE
UTTARADIT
LAMPANG
LAMPHUN
CHIANG MAI
PRACHUAP KHIRI KHAN
PHETCHABURI
SA KAEOPRACHIN BURI
CHACHOENGSAO
TRAT
CHANTHABURIRAYONG
CHON BURI
SARABURI
CHAI NAT LOP BURI
PHRA NAKHON SI AYUTTHAYA
PHATHUM THANI
NONTHABURISAMUT PRAKAN
Percent
< 10.0
10.0 - 13.9
14.0 - 16.9
17.0 - 19.9
>= 20.0N
Source : ICT Household Survey in 2009
46
Percentage of Population aged 6 years and over who used Mobile Phone in 2009
NARATHIWATYALA
PATTANI
PHATTHALUNGTRANG
SATUN
SONGKHLA
CHUMPHON
RANONG
SURAT THANI
PHUKETKRABI
NAKHON SI THAMMARAT
MUKDAHAN
NAKHON PHANOMSAKON NAKHON
KALASIN
NONG KHAI
LOEI
UDON THANI
KHON KAEN
NONG BUA LAM PHU
AMNAT CHAROENCHAIYAPHUM YASOTHON
UBON RATCHATHANI
SI SA KETSURIN
BURI RAMNAKHON RATCHASIMA
PHETCHABUNPHICHIT
PHITSANULOKSUKHOTHAITAK
KAMPHAENG PHET
UTHAI THANI
NAKHON SAWAN
MAE HONG SON
CHIANG RAI
PHAYAO
NAN
PHRAE
UTTARADIT
LAMPANG
LAMPHUN
CHIANG MAI
PRACHUAP KHIRI KHAN
PHETCHABURI
SA KAEOPRACHIN BURI
CHACHOENGSAO
TRAT
CHANTHABURIRAYONG
CHON BURI
SARABURI
CHAI NAT LOP BURI
PHRA NAKHON SI AYUTTHAYA
PHATHUM THANI
NONTHABURISAMUT PRAKAN
Percent
< 30.0
30.0 - 39.9
40.0 - 49.9
50.0 - 59.9
>= 60.0N
Source : ICT Household Survey in 2009
47
Number of Computer per 100 persons
NARATHIWATYALA
PATTANI
PHATTHALUNGTRANG
SATUN
SONGKHLA
CHUMPHON
RANONG
SURAT THANI
PHUKETKRABI
NAKHON SI THAMMARAT
MUKDAHAN
NAKHON PHANOMSAKON NAKHON
KALASIN
NONG KHAI
LOEI
UDON THANI
KHON KAEN
NONG BUA LAM PHU
AMNAT CHAROENCHAIYAPHUM YASOTHON
UBON RATCHATHANI
SI SA KETSURIN
BURI RAMNAKHON RATCHASIMA
PHETCHABUNPHICHIT
PHITSANULOKSUKHOTHAITAK
KAMPHAENG PHET
UTHAI THANI
NAKHON SAWAN
MAE HONG SON
CHIANG RAI
PHAYAO
NAN
PHRAE
UTTARADIT
LAMPANG
LAMPHUN
CHIANG MAI
PRACHUAP KHIRI KHAN
PHETCHABURI
SA KAEOPRACHIN BURI
CHACHOENGSAO
TRAT
CHANTHABURIRAYONG
CHON BURI
SARABURI
CHAI NAT LOP BURI
PHRA NAKHON SI AYUTTHAYA
PHATHUM THANI
NONTHABURISAMUT PRAKAN
Number of Computer
< 3
3 - 4
5 - 6
7 - 8
>= 9N
Source : ICT Household Survey in 2009
48
38.8
14.5
31.7
12.5
0102030405060708090
100
Urban housenold Rural household
with children under 15
without children under 15
Figure Households with a computer by urban/rural location and household composition
Source : ICT Household Survey in 2009, NSO, Thailand
%
49
Figure Individuals who used a computer (from any location) in the last 12 month, by gender and urban/rural location
Source : ICT Household Survey in 2009, NSO, Thailand
%
43.0
23.6
41.0
23.6
0102030405060708090
100
Urban Rural
MaleFemale
50
Figure Individuals who used a computer (from any location) in the last 12 month, by age and gender
Source : ICT Household Survey in 2009, NSO, Thailand
%
65.152.0
18.2
2.0
65.7 59.2
18.3
0.7 0
102030405060708090
100
Age 6-14 Age 15-24 Age 25-59 Age 60+
Male
Female
51
Figure Individuals who used a computer (from any location) in the last 12 month, by level of education
Source : ICT Household Survey in 2009, NSO, Thailand
21.0
39.7
76.1
0102030405060708090
100
Primary and lower secondary education
Upper secondary or post-secondary
non- tertiary
Tertiary education
%
52
Figure Individuals who used a computer (from any location) in the last 12 months, by labour force status
Source : ICT Household Survey in 2009, NSO, Thailand
18.7
44.136.0
0102030405060708090
100
Employed Unemployed Not in the labour force
%
53
Figure Households with Internet access at home by urban/rural location and household composition
21.2
4.0
20.4
4.5
0102030405060708090
100
Urban housenold Rural household
with children under 15
without children under 15
%
Source : ICT Household Survey in 2009, NSO, Thailand
54
Figure Individuals who used the Internet (from any location) in the last 12 months, by gender and urban/rural location
%
19.833.4
14.020.4
32.2
15.0
0102030405060708090
100
Gender Urban Rural
Male
Female
Source : ICT Household Survey in 2009, NSO, Thailand
55
Figure Individuals who used the Internet (from any location) in the last 12 months, by age and gender
28.2
43.8
13.61.4
29.7
51.0
14.0 0.5
0102030405060708090
100
Age 6-14 Age 15-24 Age 25-59 Age 60+
Male
Female
%
Source : ICT Household Survey in 2009, NSO, Thailand
56
Figure Individuals who used the Internet (from any location) in the last 12 months, by level of education (%)
12.630.9
63.6
020406080
100
Primary and lower secondary education
Upper secondary or post-secondary
non-tertiary
Tertiary education
%
Source : ICT Household Survey in 2009, NSO, Thailand
57
Figure Individuals who used the Internet (from any location) in the last 12 months, by labour force status
14.1
34.2 31.7
0
10
20
30
40
Employed Unemployed Not in the labour force
%
Source : ICT Household Survey in 2009, NSO, Thailand
58
Figure Individuals who used the Internet in the last 12 months, by location of use
Source : ICT Household Survey in 2009, NSO, Thailand
33.4 29.0
46.8
2.1 0.6
21.8
0102030405060708090
100
at home at work at place of education
at another person's home
at community Internet access
facility
at commercial Internet access
facility
%
59
Figure Individuals who used a mobile cellular telephone in the last 12 months,by gender and urban/rural location
58.370.7
53.055.467.2
50.0
0
20
40
60
80
100
Gender Urban Rural
MaleFemale
%
Source : ICT Household Survey in 2009, NSO, Thailand
60
Figure Individuals who used a mobile cellular telephone in the last 12 months,by age and gender
15.1
70.2 71.7
34.4
72.5 74.967.6
21.3
0
20
40
60
80
100
Age 6-14 Age 15-24 Age 25-59 Age 60+
MaleFemle
%
Source : ICT Household Survey in 2009, NSO, Thailand
61
Figure Individuals who used a mobile cellular telephone in the last 12 months,by level of education
46.5
84.895.4
0102030405060708090
100
Primary and lower secondary education
Upper secondary or post-secondary
non-tertiary
Tertiary education
%
Source : ICT Household Survey in 2009, NSO, Thailand
62
Figure Individuals who used a mobile cellular telephone in the last 12 months,by labour force status
68.5 70.8
51.0
0102030405060708090
100
Employed Unemployed Not in the labour force
%
Source : ICT Household Survey in 2009, NSO, Thailand
63
Organized by:
UNSD, UNCTAD, ITU, KNSO