International Social Media

Hanze UAS

Content of the

presentation

Growth since September 2013

International SM pages

2744

2080

647 760

1151

1388

32 16

105

September March

285% 656% 91

Best example

International SM pages

Worst example

International SM pages

Inform and connect

Application of SM channels

Application/Admission

Housing and living tips

Student Xperiences

Blogs and testimonials University magazine articles

Bachelor/Master/Exchange students

Application of SM channels

Promote

Unions Communities

Educational Fairs

Surveys/Researches

Events

Engage

Application of SM channels

Follow-up

Ask

Play

Application of SM channels

Play

Towards mobile interaction

Pros:

• Simple interface

• Global community

• Alerts a user immediately when

message is received

Cons:

• Doesn’t sync with Facebook

Not yet applied for admission: "Be early, catch the worm. Submit

your admission application by Jan 15 for priority consideration. Get

info at http://www.hanze.nl/home/international/admission

Best use

Student Recruitment

Whatsapp

Other Uses

Registering for Campus tours: "Bob, R u ready 4 HanzeXperience?

Sign-up is now open. Go to www.hanze.nl/Xperience We R lookin

4ward to seeing u on campus!"

A tool called "Poll Everywhere" can enhance admissions or

classroom presentations by allowing speakers to create poll

questions voted on by the audience through text messages, with

results instantly posted in real time.

Towards mobile interaction

Pros:

• Send picture or video messages – they disappear

• “My Story” feature - string together a bunch of

snaps into a story of an event.

• Snaps are sent to smartphones contact list –

potentially closer connection

Cons:

• Text is limited; no more than 78 characters.

• Can’t send text only messages.

• Privacy/security concern

Leverage

other

networks

Generate

excitement with

exclusive

previews

Offer

discounts or

other

incentives

Encourage

creative

submissions

Snapchat

Best use

Pros:

• Includes Vine video production

features (stop motion, grid lines).

• Send text and/or video to people who

aren’t on Vine.

Cons:

• Can’t create group messages.

• Can’t send still images, only videos.

Towards mobile interaction

Tiny tours Students in actions

Events Showcasing

Best use

Vine

Thank you

for your

attention !