XII INTERNATIONAL SPECIALIZED EXHIBITION OF CHILD GOODS «CHILDHOOD’17»

VI INTERNATIONAL SPECIALIZED EXHIBITION OF CLOTHES AND SHOES FOR CHILD AND KIDS

«KID’s FASHION’17»

www.alexpo.kz

ORGANIZERS: SUPPORT:

Ministry for Investment and Development of the Republic of Kazakhstan

Almaty City Akimat

The Ministry of Education and Science of

the Republic of Kazakhstan

POST SHOW REPORT17-19 august 2017

The Ministry of Healthcare of the

Republic of Kazakhstan

Kazakhstan Association of Children Goods

Industry

Almaty, Kazakhstan

E-mail: manager11@alexpo.kzMob.: +7 707 823 5367 +7 702 278 3150

TAKE PART IN THE UPCOMING EXHIBITIONS

CONTACTS:

The Commissioner for the Rights of the Child in

the Republic of Kazakhstan

Within the framework of the exhibitions, for the first time was held International MAMA + CHILDHOOD festival dedicated to pregnant women and families with children.

Within the framework of the festival there were demonstrations of new collections of the exhibitiors; lectures for future and real mothers, from specialists in the field of pediatrics and gynecology on the topics: "Nutrition of pregnant and lactating mothers", "Child care", "Adaptation to kindergarten", "Preparation for childbirth" and other interesting topics; entertaining master classes on Pilates, female practices, rehearsals for childbirth, zumba. On the islands of creativity there were interesting master classes on painting with wax pencils from the company Bibikol Rus; modeling plaster figures; creating pupae and amulets for the hous; online contests "Photo Contest" Pregnant Woman "and Online quest "Pirates"; and othe a lot of interesting contests from the organizers and participants of the exhibition.

Also, at "The First Baby's Transport" competition future mothers chose the best strollers from "Anex", "Lucky parents", "Lukas strollers" companies.

1st INTERNATIONAL FESTIVAL MAMA + CHILDHOOD

Learn more details about participation at the exhibitions from personal manager or on the website www.alexpo.kz

KID’s KID’s FASHION’18FASHION’18 KID’s FASHION’18Childhood’18Childhood’18Childhood’18

KID’s KID’s FASHION’17FASHION’17 KID’s FASHION’17Childhood’17Childhood’17Childhood’17

Festival «MAMA +CHILDHOOD»

XII International Specialized Exhibition of Children products "Childhood'17" and the VI International Specialized Exhibition of Children Clothes and Footwear "Kidsfashion'17" were held at August 17-19th , 2017 in Almaty, Kazakhstan.

The official opening ceremony was held at August 17th, with the participation of the official delegation: Mrs.Baliyeva Z.Ya - the Commissioner of Children's Rights in the Republic of Kazakhstan, Mr. Yakovlev A.V - the Trade Representative of the Russian Federation in the Republic of Kazakhstan. Director of the Regional Chamber of Entrepreneurs in Almaty Mr.Tleumuratov Yu.D., Chief Expert of the Office for Strengthening the Moral and Spiritual Values and Information Support of the Committee for the Protection of Children's Rights Mrs. Kazhenkova GZ, President of the Kazakhstan Association of Children's Goods Industry Mrs. Gaydenreich DP and other officials.

"Childhood" and "Kids Fashion" exhibitions are the key events in the market of children's goods of the Republic of Kazakhstan. They contribute to the development and expansion of international relations, gather representatives of the business community from all over the country, discuss topical problems and find ways to solve them.

For the first time, the Russian Export Center included specialized B2B "Childhood 2017" Kids Fashion 2017" exhibitions in its support program.

DATE:

August 17-19, 2017

VENUE:

Kazakhstan, Almaty, International Exhibition Center "Atakent"

AREA:

Net - 1 621 m2, Gross – 37 00 m2

«The holding of exhibitions provides an opportunity to demonstrate the best products for children, creates a platform for the successful exchange of new ideas, experience, and expansion of partnership relations.»

Minister of Education and Science of the Republic of Kazakhstan.

«Childhood 2017" Kids Fashion 2017" exhibitions are relevant events of the industry and carry a very important social and economic function, as they provide an opportunity to establish business contacts between producers, primarily domestic products of the children's industry and the wholesale-market link.»

Chairman of the Committee for Industrial Development and Industrial Safety of the Ministry of Investment and Development of the Republic of Kazakhstan

«My duty as the Commissioner for the Rights of the Child is to protect children in our country and provide them full security, including in this area. I can say with certainty that "Childhood 2017" Kids Fashion 2017" exhibitions pursue the same goal by demonstrating high-quality goods and services for children that directly affect the physical, emotional health and development of the younger generation.»

The Commissioner of Children's Rights the Republic of KazakhstanBaliyeva Z.

Akberdin R.

This year, 107 companies participated at "Childhood 2017" & "Kids Fashion 2017" exhibitions:HUPPA, Japan Mik pharm, G.T. Paper Co., Ltd. Putian Fujian, Akos tex, Zaratex, Favorit Silversan, AUTO BABY Fato, TIGRES LLC, Leo Trading Company, Bachorov Sh.B. / Indigo, Multibrand, ANO "Export Support Center" of Kirov, LLC Planeta, MI & KO, Mayoral, TN Group LLP, Trading Network ICP LLP, Cosmeta Asia, Admiral Barbarossa, STROLLERS, Postnikova BalaBalo, Virtuality, Ucmas, Mishanya/IE Davrenbekova, Luxury Baby Premium, Maxi Mini, LLP "Sport Estates Management" fidelity, JSC "Grindeks" (Grindeks) in Kazakhstan, LLP "TAMISH TEXTILE" cafe, LLP "TAMISH TEXTILE", LLP "Shop Books" / VITA , Team Toys (IP Kilimova N. B.), IE Uspeh, LLP AVIVA, IP Akimdzhanova Zh.T."Umka", "Perun Corporation" baby joy, LLP "MICRON" Sirius, LLP "Medical Center" HAK ", LLP" Trade House "Gradum", Gercules Games, SEVI BEBE.KZ- AYRU Ltd., Button, Leka, New TV, DETKI.kz, World of Balls, Polesye SOOO, BIBICOL RUS LLC, Montessori-Peter LLC, Artel, ANO Yaroslavl Region Export Center, OOO KOLORIT, Workshop of gifts, OOO Plastmaster, JSC "Step Pazzle", LLC "BelEmsa", LLC Roxy, LLC "Doloni", Kabrita, JV "Magic Island", FE Reindeer, JSC "MD NP" RED STAR ", ANEX, "Resmi Trade" LLP, "Baby Room" LLP, "LUCKY PAREN" LLP, Deppa, RUSSIAN EXPORT CENTER, CARNAVALOFF, IE Morozov HOH-LOON, FANTASER, IE GOLYUKOVA FOX-CUB, BABY DESIGN, RIBIS, STELLAR, UST LYUGA, VESNA, TOYMART, MAMA SVET, IE TISCHENKOV SANDSTOL, WORLD OF PUPPIES, OSMINOZHKA, TD KHIZ, HOHLOMSKY PAINTINGS, OMSK TOYS FACTORY , BAYRAMUKOVA/ MOI ANGELOK, NESKUCHNYE IGRY, Blossom, MALEK BABY, MANUNI, "TRADE ALM HOUSE" LLP, Cherepashka PC, SuperSunny TC, BROSH, D & P perfumum company, HEAVEN , Avonessa, Kitet France, Kalor Group, Shop.Kid-Trade, Igulya, Azbuka, IS AGENCY, BABY LINE and others.

ATTENDANCE

EXHIBITORSABOUT EXHIBITIONS

B2C VISITORS:8464 people

B2B VISITORS:1 797 people

B2B VISITORS FROM CITIES OF KAZAKHSTAN:Almaty, Astana, Karaganda, Semey, Pavlodar, Atyrau, Balkhash, Taraz, Baikonur, Ridder, Ust-Kamenogorsk, Shymkent

B2B VISITORS FROM OTHER COUNTRIES:Russia, Kyrgyzstan, Belarus, Germany, Ukraine

BUSINESS PROGRAMThe key event of the business program was the panel

discussion "Business and protection of child rights", which took place on the first day of the exhibition, under the supervision of the Commissioner of Children's Rights, Mrs.Baliyeva Z.Ya. The organizer of the event was the Kazakhstan Association of the Children's Goods Industry, and the moderator was Mrs.Gaidenreich D.P. Within the framework of the panel discussion were deliberated ways of interacting between business, public organizations and state bodies to protect chi ldren 's r ights. Other speakers were: Deputy Representative of the United Nations Children's Fund (UNICEF) in the Republic of Kazakhstan Mrs.Bekisheva E.I., Chief Expert of the Ministry of Education and Science of the Republic of Kazakhstan Mrs. Zasikenova G.Z., President of the Association of the Industry of Children's Products of Russian Federation Mrs.Tsitsulina A.V..

Yakovlev A.

Sagadyev E.

«Today, the role of children's exhibitions is very important, since the market of children's goods is one of the the fastest growing. The purpose of these events is demonstration high-quality goods and services for children, designed to reveal great opportunities for the modernization of the production of children's goods, which are directly influence on the physical and emotional health of the younger generation.»

Trade Representative of the Russian Federation in the Republic of Kazakhstan

Opening of Russian Exposition

Grand opening of Exhibitions

At 17th of August also was held "Modern toys in children's education" round table, where speakers from the education system shared their knowledge and expectations from producers, and producers (Fantaser, StepPuzzle, Montessori-Piter) were able to present their novelties for the education sector.

The second day of exhibitions and business program was devoted to business, and the main attention was paid to the Networks Purchase Center, within which more than 60 meetings were held. After that, the Director of PRO-System company explained how business automation helps business owners save and manage their businesses. At the end of the business program, the Executive Director of KAICG spoke about the situation in the market of children's goods in Kazakhstan.

Bab

yfo

od

Juvi

nile

Bab

yca

rean

d

feed

ing

Toys

Ch

ildre

n's

spo

rts

and

pla

ygo

od

s

Sch

oo

lsu

pp

lies

Ch

ildre

n's

liter

atu

re

Ch

ildre

n's

furn

itu

re

Kid

'sfa

shio

n

Ch

ildre

n's

sho

es

Clo

thes

for

pre

gnan

t

wo

men

5,0% 11,9% 8,2% 20,3% 8,2% 5,7% 4,4% 7,6% 15,8% 9,1% 3,7%

Hypermarket /

Supermarket8,7% 8 18 13 32 13 9 7 12 25 14 6

Mini-market 2,2% 2 5 3 8 3 2 2 3 6 4 1

Boutique 10,2% 9 22 15 37 15 10 8 14 29 17 7

Children's shop 31,3% 28 67 46 115 46 32 25 43 89 52 21

Pharmacy 4,6% 4 10 7 16 7 5 4 6 13 7 3

Online store 31,2% 28 67 46 114 46 32 25 43 89 51 21

Manufacturer 1,3% 1 3 2 5 2 1 1 2 4 2 1

The Kazakhstan

distributor2,7% 2 6 4 10 4 3 2 4 8 4 2

Foreign

representation1,8% 2 4 3 6 3 2 1 2 5 3 1

Wholesaler 3,2% 3 7 5 12 5 3 3 4 9 5 2

Company-franchisor 2,9% 3 6 4 11 4 3 2 4 8 5 2