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International Telecommunication Union Committed to connecting the world 1 Peter Olaf Looms Consultant Chairman, ITU-T Focus Group on Audiovisual Media Accessibility Making Television Making Television Inclusive Inclusive Barrier-Free Digital Television 25 May 2011 European Commission

International Telecommunication Union Committed to connecting the world 1 Peter Olaf Looms Consultant Chairman, ITU-T Focus Group on Audiovisual Media

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InternationalTelecommunicationUnion

Committed to connecting the world 1

Peter Olaf LoomsConsultant

Chairman, ITU-T Focus Group on Audiovisual Media Accessibility

Making Television Making Television InclusiveInclusive

Barrier-Free Digital Television 25 May 2011 European Commission

Barrier-Free Digital Television 25 May 2011 European Commission

What is the problem?Announcements we don’t get

Barrier-Free Digital Television 25 May 2011 European Commission

What is the problem?Audio that is noisy

Barrier-Free Digital Television 25 May 2011 European Commission

What is the problem?Audio we can’t understand

23 March 2011: Why do the actors mumble in TV series?

Barrier-Free Digital Television 25 May 2011 European Commission Committed to connecting the worldITU-D Rapporteur’s Group Meetingon Question 20-1/1, Geneva, 12 May 2011

What is the problem?TV pictures we can’t see

Barrier-Free Digital Television 25 May 2011 European Commission

What is the problem?Solutions we can’t afford

Barrier-Free Digital Television 25 May 2011 European Commission

What can we do today?

1. Make programs easier to find

2. Make programs easier to see and hear for all Offer Access Services so that persons with disabilities

can also use and enjoy the same programs

Make programs specifically for persons with disabilities

Barrier-Free Digital Television 25 May 2011 European Commission

What can we do today?

Make programs easier to findfor persons with disabilities

Barrier-Free Digital Television 25 May 2011 European Commission Committed to connecting the worldITU-D Rapporteur’s Group Meetingon Question 20-1/1, Geneva, 12 May 2011

What can we do today?Make the picture easier to see

Barrier-Free Digital Television 25 May 2011 European Commission

What can we do today?Offer access services

Viewers born deaf or with hearing impairment

Signing and captioning

Barrier-Free Digital Television 25 May 2011 European Commission

What can we do today?Offer access services

Viewers who are blind or have visual impairments

Audio description (AD) or spoken captions/subtitles

Barrier-Free Digital Television 25 May 2011 European Commission

What can we do today?Offer access services

Viewers of programsin foreign languages

Dubbing or captioning in national language(s)

Barrier-Free Digital Television 25 May 2011 European Commission 9

What can we do today?Offer access services

Young viewers of foreignlanguage programs

Dubbing or voice-overs(lectoring)

Subtitles for young viewers whose parents are deaf

Barrier-Free Digital Television 25 May 2011 European Commission 10

What can we do today?Offer access services

Viewers of programswith people who speakfast or unclearly

Same language captions

Subtitles for persons who are deaf or hard of hearing (SDH)

Barrier-Free Digital Television 25 May 2011 European Commission 11

What can we do today?Offer access services

Migrants and immigrants Captioning in major languages

Barrier-Free Digital Television 25 May 2011 European Commission

Passing the batonFollowing up the work of DTV4ALL

Barrier-Free Digital Television 25 May 2011 European Commission

What is the report about?

1. What is the nature of the accessibility challenge?

2. What needs to be done? Announcements

Programs

Access services

3. What are the access options?

4. Access services: how can we create and deliver them?

5. What do they cost to set up and run?

6. What business models are there?

7. How do we introduce and scale up an access service?

§ Carrots and sticks

Barrier-Free Digital Television 25 May 2011 European Commission

What is the Focus Group about?

The terms of reference are here:http://www.itu.int/en/ITU-T/focusgroups/avaccessibility/Pages/tor.aspx

The kick-off meeting is on May 26 in

Geneva.

Alexandra Gaspari can help you

with documents and details.

Barrier-Free Digital Television 25 May 2011 European Commission

Thank you!

Contact particulars

Peter Olaf Looms

EBU and the National IT

and Telecom Agency, Denmark

Ellesvinget 25

DK-2950 Vedbæk

DENMARK

E: [email protected]

M: +45 51 56 75 46

Background - google these words:

”peter olaf looms linked in”