International Visitor Survey Presentation 2018 · Tasting Georgian Cuisine and Wine Sightseeing Visiting Nature Beach, swimming in the sea, lake Visiting entertainment parks Piligrimage

International Visitor Survey

Presentation

2018

2018

International Traveler Visits

8.7 million

International Visitor Visits

7.2 million

Tourist Visits

4.8 million

Same-day Visits (Excursion)

2.4 million

Other Visits 1.5 million

Age 14 and less

0.7 million

Regular Visits

0.8 million

Classification of International Travel

Source: Ministry of Internal Affairs of Georgia, Information-Analytical Department

Visiting Practice/Total

Please , tell me, is this your first visit to Georgia?

72.9%

27.1%

Repeat Visits

First Time Visits N= 1 949 053

N= 5 254 297

Source: National Statistics Office of Georgia

Visiting Practice/Purpose of Visit

53.7%

46.3%

4.3%

95.7%

20.5%

79.5%

First Time Visits

Repeat Visits

Holiday, Leisure, Recreation VFR Business, Professional



Visiting Practice/ Border

59.8%

40.2%

15.1%

84.9%

First Time Visits

Repeat Visits

Airport Land



Visiting Practice/Residency

Azerbaijan Turkey Russia Armenia Cent. and East. Europe Other Europe Other Countries

First Time Visits4.4% 28.6% 34.0% 0.9% 58.7% 60.6% 71.4%

Repeat Visits95.6% 71.4% 66.0% 99.1% 41.3% 39.4% 28.6%

Total 100% 100% 100% 100% 100% 100% 100%

Please, tell me, is this your first visit to Georgia?

Azerbaijan Turkey Russia ArmeniaCent. and East.

EuropeOther Europe Other Countries Total

First Time Visits 3.8% 17.3% 25.9% 0.5% 15% 17.6% 19.8% 100%

Repeat Visits 31.1% 16% 18.7% 23.2% 3.9% 4.2% 2.9% 100%


Please tell me, what was the main purpose of your current visit to Georgia?

N= 3 075 846

N= 1 463 069

N= 1 189 598

N= 623 849

N= 498 446

N= 196 216

N= 37 535

N= 23 114

N= 95 677

Main Purpose of Visit

42.7%

20.3%

16.5%

8.7%

6.9%

2.7%

0.5%

0.3%

1.4%

Holiday, Leisure, Recreation

VFR

Transit

Business, Professional

Shopping

Health, Medical Care

Education, Trainings

Religion, Pilgrimage

Other


Main Purpose of Visit/ Border

68.2%

14.5%

13.6%

1.8%

1.1%

0.4%

0.1%

0.2%

0.0%

33.4%

22.4%

6.8%

21.9%

0.3%

3.6%

0.4%

9.4%

1.8%

Holiday, Leisure, Recreation

VFR

Business or Professional

Transit

Education, Training

Health, Medical Care

Religion, Piligrimage

Shopping

Other

Airport Land



Main Purpose of Visit/Residency


Azerbaijan Turkey Russia Armenia Cent. and East. Europe Other EuropeOther

Countries

Holiday, Leisure, Recreation 20.0% 65.9% 49.4% 8.8% 70.2% 64.4% 74.2%

VFR 30.8% 9.0% 18.9% 28.4% 8.6% 23.6% 4.8%

Transit 18.1% 8.4% 24.3% 30.5% 5.2% 1.0% 2.5%

Shopping 12.2% 4.5% 0.6% 18.2% 0.2% 0.1% 0.4%

Business, Professional 3.2% 11.8% 4.4% 12.3% 14.6% 9.9% 15.7%

Health and Medical Care 8.9% 0.0% 1.5% 1.3% 0.7% 0.1% 0.2%

Education, Training 0.8% 0.2% 0.3% 0.1% 0.4% 0.9% 1.9%

Religion, Pilgrimage 1% 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%

Other 5% 0.1% 0.4% 0.4% 0.0% 0.0% 0.1%


Conducted Activities/Total

Please, tell me, which of the following activities have you taken part in or spent time doing during this visit?

67.0%

66.6%

42.4%

20.8%

16.4%

14.0%

11.3%

9.0%

6.9%

4.4%

13.8%

Shopping

Tasting Georgian Cuisine and Wine

Sightseeing

Visiting Nature

Beach, swimming in the sea, lake

Visiting entertainment parks

Piligrimage

Getting Known with local art, culture, history

Nightlife

Gambling

Other

N= 2 792 406

N= 4 409 257

N= 4 385 220

N= 1 368 717

N= 1 080 443

N= 918 516

N= 742 024

N= 595 504

N= 456 605

N= 291 242

N= 907 259


Conducted Activities /Main Purpose


64.4%

68.9%

75.8%

36.5%

31.2%

24.2%

15.7%

11.4%

15.4%

8.0%

21.0%

65.4%

73.1%

17.6%

9.4%

6.8%

7.8%

13.9%

4.1%

3.9%

2.0%

10.0%

63.9%

72.9%

23.6%

10.7%

2.9%

6.5%

4.2%

5.0%

9.6%

3.2%

12.5%

Shopping


Sightseeing

Visiting Nature



Piligrimage

Nighlife


Gambling

Other



Conducted Activities / Border


83.5%

73.1%

65.9%

35.1%

26.1%

20.6%

19.8%

17.7%

11.4%

4.1%

28.0%

59.9%

30.1%

67.5%

15.0%

2.2%

11.2%

15.0%

8.7%

5.2%

4.5%

8.2%


Sightseeing

Shopping

Visiting Nature




Piligrimage

Nighlife

Gambling

Other

Airport Land


Conducted Activities /Residency

Azerbaijan Turkey Russia Armenia Cent. and East. Europe Other EuropeOther

Countries

Shopping 66.6% 53.1% 73.6% 73.8% 70.8% 62.0% 67.7%

Tasting Georgian Cuisine and Wine 52.7% 34.1% 88.7% 69.1% 85.8% 83.0% 74.5%

Sightseeing 23.0% 50.6% 48.9% 4.3% 78.3% 76.0% 70.7%

Visiting Nature 11.0% 25.8% 17.9% 8.0% 34.2% 37.1% 40.5%

Beach, swimming in the sea, lake 8.0% 21.2% 24.7% 6.4% 31.3% 16.6% 13.5%

Visiting entertainment parks 14.7% 8.4% 18.0% 3.7% 19.5% 18.3% 25.4%

Pilgrimage 3.5% 4.0% 20.1% 9.3% 16.0% 19.0% 15.5%

Nightlife 5.7% 9.8% 5.7% 1.6% 7.8% 9.3% 15.3%

Getting Known with local art, culture, history 1.8% 2.3% 9.6% 0.6% 22.9% 26.4% 27.6%

Gambling 1.4% 17.0% 1.3% 0.2% 1.8% 3.3% 5.9%

Other 9.4% 6.0% 18.2% 2.9% 26.4% 29.9% 24.6%



Popular Regions and Locations/Total

Please, tell me, which regions have you visited during this trip?

52.3%

30.4%

19.5%

16.6%

8.6%

8.2%

5.0%

3.3%

2.2%

1.3%

0.1%

0.0%

Tbilisi

Ajara

Mtskheta-Mtianeti

Lower Kartli

Kakheti

Samtskhe-Javakheti

Imereti

Inner Kartli

Samegrelo-Upper Svaneti

Guria

Racha-Lechkhumi, Lower Svaneti

Abkhazia

52.3%

29.0%

11.7%

9.9%

8.9%

4.9%

4.8%

4.6%

3.7%

3.4%

3.2%

3.1%

2.4%

2.3%

2.2%

2.0%

1.8%

1.6%

1.3%

1.2%

1.0%

1.0%

8.9%

Tbilisi

Batumi

Marneuli

Mtskheta

Kazbegi

Gudauri

Signagi

Kutaisi

Telavi

Borjomi

Kobuleti

Rustavi

Gori

Akhaltsikhe

Lagodekhi

Kvareli

Ananuri

Bolnisi

Mestia & Ushguli

Ureki

Bakuriani

Vardzia

Other

Please, tell me, which locations have you visited during this trip?


Popular Regions and Locations/Main Purpose

Please, tell me, which regions have you visited during this trip?

56.7%

53.7%

26.8%

13.6%

9.5%

8.1%

3.9%

3.7%

2.3%

1.8%

0.2%

0.0%

41.7%

12.5%

8.3%

7.5%

12.5%

4.1%

1.1%

3.9%

1.0%

37.1%

0.2%

0.0%

66.0%

17.6%

6.7%

2.5%

6.0%

3.8%

1.6%

5.5%

0.6%

20.1%

0.2%

0.0%

Tbilisi

Ajara

Mtskheta-Mtianeti

Kakheti

Samtskhe-Javakheti

Imereti

Samegrelo-Upper Svaneti

Inner Kartli

Guria

Lower Kartli

Racha-Lechkhumi, Lower Svaneti

Abkhazia



Popular Locations/Main Purpose


56.7%50.9%

18.4%13.1%

9.6%

7.6%6.6%

6.4%6.2%

5.9%3.9%

3.4%

3.0%3.0%

2.7%2.2%

2.1%

2.1%2.0%

1.2%

1.1%

0.7%0.7%

41.7%

12.1%5.1%

3.7%

1.6%3.5%3.1%

1.2%1.0%

1.6%0.8%3.3%

0.2%

2.5%

0.1%0.1%

3.0%

0.8%0.4%

7.1%

0.3%

0.1%

0.1%

66.0%17.1%

4.8%

1.7%

0.8%

3.3%

1.3%

0.8%

1.5%

2.8%0.3%

0.9%

0.1%2.0%

0.6%

0.1%0.5%

0.6%0.1%

3.0%

0.1%0.0%

0.1%

Tbilisi

Batumi

Mtskheta

Kazbegi

Signaghi

Kutaisi

Telavi

Kobuleti

Gudauri

Borjomi

Kvareli

Gori

Ananuri

Akhaltsikhe

mestia & Ushguli

Vardzia

Lagodekhi

Ureki

Bakuriani

Rustavi

Anaklia

Davit Gareji

Sairme



Popular Locations/ Border


76.4%24.9%

22.2%14.7%

10.9%

9.9%8.5%

6.5%6.5%

5.2%3.5%

2.9%

2.8%2.8%

2.8%2.4%

2.1%2.1%

1.5%

1.0%

1.0%0.9%

5.2%

40.2%29.6%

4.4%6.2%

2.0%

2.1%1.6%

2.0%4.1%

0.6%1.8%3.2%

1.3%

0.6%

1.8%2.2%

0.5%0.5%

1.0%

3.9%

0.0%0.2%

27.2%

Tbilisi

Batumi

Mtskheta

Kazbegi

Signaghi

Kutaisi

Telavi

Borjomi

Gudauri

Kvareli

Gori

Kobuleti

Ananuri

Mestia & Ushguli

Lagodekhi

Akhaltsikhe

Bakuriani

Vardzia

Ureki

Rustavi

Davit Gareji

Zugdidi

Other

Airport Land


Accommodation/Total

Please, state the number of nights according to the type of accommodation?

39.6%

26.5%

12.7%

11.7%

7.0%

1.1%

1.4%

Hotel

Private Home of a Friend, Relative

Guesthouse, Hostel

Rented House, Apartment

Personal Home, Apartment

Campsite, Work and Holiday

Camps

Other

N= 11 938 474

N= 460 864

N= 7 984 379

N= 3 821 103

N= 3 522 238

N= 2 113 875

N= 342 410


Accommodation/Main Purpose


54.4%

19.6%

14.5%

7.7%

1.9%

1.6%

0.3%

7.0%

2.3%

1.8%

70.2%

18.6%

0.1%

0.0%

57.8%

3.6%

19.4%

5.2%

4.7%

0.7%

8.6%

Hotel

Guesthouse, Hostel




Campsite, Work and Holiday Camps

Other



Accommodation/Border


54.3%

16.5%

11.5%

11.1%

6.0%

0.4%

0.2%

22.8%

37.7%

14.0%

12.2%

8.2%

2.0%

3.1%

Hotel


Guesthouse, Hostel



Campsite, Work and Holiday Camps

Other

Airport Land


Length of Stay/Total

Concerning this current trip, how many nights did you spend in Georgia in total?

34.0%

10.4%

16.4%

13.5%

9.5%

11.8%

1.9%

1.5%

0.6%

Did not spend a night

1 night

2-3 nights

4-5 nights

6-7 nights

8-14 nights

15-20 nights

21-30 nights

31 nights and more

Average Length of Stay

4.2 Nights


Length of Stay/Main Purpose


16.3%

7.2%

16.9%

18.5%

15.5%

20.9%

2.7%

1.3%

0.7%

13.0%

14.4%

25.5%

17.2%

11.1%

11.1%

2.9%

3.7%

0.9%

28.9%

15.4%

26.2%

13.3%

5.8%

4.6%

1.9%

2.5%

1.3%


1 night

2-3 nights

4-5 nights

6-7 nights

8-14 nights

15-20 nights

21-30 nights

31 nights and more



Length of Stay/Border


1.6%

2.9%

18.1%

22.5%

19.5%

25.4%

4.3%

4.0%

1.7%

45.8%

13.1%

15.8%

10.3%

5.9%

6.7%

1.0%

0.6%

0.3%


1 night

2-3 nights

4-5 nights

6-7 nights

8-14 nights

15-20 nights

21-30 nights

31 nights and more

Airport Land


Length of Stay/Residency


Did not spend a night 41.7% 48.1% 25.2% 59.6% 4.6% 1.2% 6.3%

1 night 16.0% 21.2% 3.5% 9.5% 5.5% 2.3% 3.0%

2-3 nights 18.4% 18.9% 11.7% 12.7% 15.5% 18.4% 24.9%

4-5 nights 12.4% 5.5% 16.1% 7.9% 18.6% 25.0% 23.7%

6-7 nights 4.9% 2.7% 14.4% 5.0% 20.5% 20.8% 17.5%

8-14 nights 4.8% 2.5% 21.8% 4.1% 25.4% 25.7% 17.3%

15-20 nights 0.7% 0.5% 3.5% 0.7% 4.7% 3.6% 3.2%

21-30 nights 0.5% 0.3% 2.9% 0.3% 3.7% 4.9% 1.8%

31 nights and more 0.6% 0.1% 0.9% 0.1% 1.3% 1.5% 2.4%

Average Length of Stay 2.5 nights 1.6 nights 6.3 nights 1.8 nights 7.7 nights 8.3 nights 7.2 nights



Accompanying Persons/Total

42.2%

30.8%

25.4%

3.5%

0.2%

Family, Relatives

Alone

Friends

Colleagues

Other

Please, tell me, who accompanied you during this visit to Georgia?


Accompanying Persons /Main Purpose

45.8%

38.8%

16.4%

2.1%

0.4%

41.5%

11.7%

47.6%

0.6%

0.0%

12.2%

21.1%

46.3%

21.6%

0.2%

Family, Relatives

Friends

Alone

Colleagues

Other




Accompanying Persons/ Border

41.6%

29.6%

26.0%

7.4%

0.1%

42.4%

31.2%

25.3%

2.1%

0.2%

Family, Relatives

Alone

Friends

Colleagues

Other

Airport Land



Accompanying Persons /Residency


Family, Relatives 40.1% 19.6% 54.9% 54.9% 40.6% 35.4% 42.5%

Alone 43.7% 37.0% 21.3% 20.6% 24.3% 36.9% 26.0%

Friends 14.5% 39.8% 24.2% 23.6% 31.7% 27.6% 28.4%

Colleagues 1.8% 3.9% 2.8% 2.0% 6.9% 5.6% 8.0%

Other 0.1% 0.7% 0.0% 0.0% 0.0% 0.5% 0.0%



Expenditure Structure

Total Expenditure 7 917 504 128 GEL

Average Expenditure per Visit 1 099 GEL

Expenditure Components Total Expenditure GELShare in Total Expenditure

Served Food and Drinks 2,266,881,133 GEL 28.6%

Accommodation 1,854,514,224 GEL 23.4%

Cultural and Entertainment Services 1,434,705,232 GEL 18.1%

Shopping 1,074,094,320 GEL 13.6%

Domestic Ground Transportation 560,769,313 GEL 7.1%

Other Expenditure 726,539,907 GEL 9.2%


Average Expenditure per Visit 385 GEL 923 GEL 1,326 GEL 540 GEL 1,888 GEL 2,337 GEL 2,357 GEL


Expenditure Structure/High Spenders

N Country of Residence Average Expenditure per Visit Sample

1 Russia 1,326 2,622

2 Turkey 923 3,211

3 Armenia 540 1,468

4 Azerbaijan 385 1,550

5 Israel 2,407 251

6 Ukraine 1,659 360

7 Iran 2,072 267

8 Germany 2,046 220

9 United Arab Emirates 2,719 166

10 Kazakhstan 1,956 144

11 USA 3,047 80

12 United Kingdom 3,189 80

13 Poland 2,183 100

14 Belarus 1,262 99

15 Spain 3,541 40

16 Saudi Arabia 2,500 63

17 France 2,459 58

18 Italy 2,504 48

19 Qatar 2,868 57

20 Greece 2,055 42


Overall Satisfaction/Total

Please tell me, overall, how satisfied you are with your visit to Georgia?

53.9%

34.1%

8.8%

1.0%

0.7%

1.5%

Very Satisfied

Satisfied

Neither Satisfied, Nor Dissatisfied

Dissatisfied

Very Dissatisfied

I don't know, Hard to answer


Overall Satisfaction/Main Purpose


66.8%

24.5%

5.8%

1.2%

1.2%

0.5%

50.9%

35.3%

10.5%

0.6%

0.4%

2.3%

48.6%

38.4%

10.5%

1.2%

0.9%

0.4%

Very Satisfied

Satisfied

Neither Satisfied, Nor

Dissatisfied

Dissatisfied

Very Dissatisfied

I don't know, Hard to

answer



Overall Satisfaction/Border



75.1%

21.9%

2.3%

0.4%

0.2%

0.1%

46.1%

38.5%

11.2%

1.2%

0.9%

2.1%

Very Satisfied

Satisfied

Neither Satisfied, Nor Dissatisfied

Dissatisfied

Very Dissatisfied

I don't know, Hard to answer

Airport Land

Overall Satisfaction/Residency



Very Satisfied 51.1% 42.1% 60.0% 36.5% 75.3% 76.5% 68.3%

Satisfied 35.9% 35.4% 32.3% 47.1% 22.0% 20.3% 26.1%

Neither Satisfied, Nor Dissatisfied 7.6% 14.8% 6.1% 15.8% 1.8% 2.0% 5.1%

Dissatisfied 0.4% 3.9% 0.4% 0.4% 0.4% 0.6% 0.3%

Very Dissatisfied 0.2% 3.3% 0.1% 0.2% 0.1% 0.4% 0.3%

I don’t know, Hard to answer 4.9% 0.5% 1.1% 0.1% 0.5% 0.2% 0.0%

Average Score (max 5) 4.4 4.1 4.5 4.2 4.7 4.7 4.6


Information Sources/Total

Please, tell me, for this trip, how did you get information about Georgia?

54.1%

53.6%

15.7%

14.6%

10.5%

7.9%

2.6%

0.8%

0.3%

0.1%

Friends, Relatives

Previous Visit

Internet

Television/Radio

Organization, Business Partner

Person of Georgian Origin

Travel Agency, Tour operator

Promotional Materials

Travel Fairs

Other

2.8%

2.3%

0.7%

0.4%

9.5%

www.Georgia.travel

www.facebook.com/georgiaandtr

avel

www.wikitravel.com

www.lonelyplanet.com

Other


Information Sources/Main Purpose


66.9%

30.4%

27.0%

16.4%

5.8%

5.8%

3.5%

1.7%

0.7%

0.2%

56.4%

1.8%

65.3%

14.1%

11.7%

0.0%

23.2%

0.0%

0.0%

0.0%

38.9%

11.1%

59.8%

6.4%

29.0%

0.2%

6.1%

0.6%

0.2%

0.1%

Friends, Relatives

Internet

Previous Visit

Television/Radio





Travel Fairs

Other



Information Sources/Border


52.5%

35.6%

24.4%

14.9%

11.3%

11.0%

6.0%

2.9%

0.9%

0.3%

54.7%

8.4%

64.3%

14.6%

6.7%

10.4%

1.3%

0.1%

0.1%

0.0%

Friends, Relatives

Internet

Previous Visit

Television,Radio





Travel Fairs

Other

Airport Land


28.0%

46.3%

23.8%

1.9%

15-30

31-50

51-70

71 and more

60.3%

39.7%

Male

Female

Gender and Age


Methodology

Survey method Quantitative Research

Survey technique Face to face interviews

Survey areal Georgia

Target group International visitors aged 15 years or older

Sample size 12,000 respondents

Duration of interview 10-12 minutes

Country Categories

Central and Eastern Europe

Belarus, Bulgaria, Czech Republic, Estonia, Hungary, Kazakhstan, Kyrgyzstan,

Latvia, Lithuania, Moldova, Poland, Romania, Slovakia, Tajikistan,

Turkmenistan, Ukraine and Uzbekistan.

Other Europe

Austria, Belgium, Croatia, Denmark, Finland, France, Germany, Greece,

Ireland, Israel, Italy, Malta, Norway, Netherlands, Spain, Sweden, Switzerland

and the United Kingdom.

Other CountriesThose counties that were not placed in any of the above mentioned groups,

due to small samples, were consequently grouped as “Other” Countries.

Georgian National Tourism Administration

Research and Planning Department

Tel: +995 322 43 69 99 (18 20)

E-mail: [email protected]

Presentation is uploaded on the website: www.gnta.ge

mailto:[email protected]

http://www.gnta.ge/

Documents

International Visitor Survey Presentation 2018 · Tasting Georgian Cuisine and Wine Sightseeing Visiting Nature Beach, swimming in the sea, lake Visiting entertainment parks Piligrimage