International Visitors to New England - Amazon S3Summit... · 2016-04-08 · 28 Dublin Mar'07 29 Madrid May'07 30 Punta Cana Jan'06 31 Lisbon Jun'06 32 Terceira Jun'06 • 32 International

International Visitors to New EnglandDNE Summit 2016 – Newport, RI

1Discover New England 21st Annual Tourism Summit April 2016

The right data – good relevantKPI’s

“Not everything that can be counted counts, and not everything that counts can be measured”

- Albert Einstein

Strategic Market Analysis- Identify opportunity- Understand Competitive Position- Analyze Strengths & Weaknesses- Strategic Recommendations for Growth

Consumer (Visitor)

Country specific

Bi-annual

Annual

Trade

Country specific

Bi-annual

Annual

Passenger

Country specific

Bi-annual

Annual

Annual Visitor Analysis: Custom Strategic SupportU.S. Inbound Travel Monitor: Projected visits and competitive situationTravel Trade Barometer: Product demand, bookings, projected bookings

Travel Market Insights Inc.


3

International Visitors to New England

Discover New England 21st Annual Tourism Summit April 2016

World Tourism Arrivals & Receipts

1950-2014

Source: U.N. World Tourism Organization, April 2015.

2014Arrivals1.145 B

Receipts$1.25 T



30%OF

SERVICES EXPORTS

6%OF

WORLDS EXPORTS

US$1.5

TRILLION IN EXPORTS

1/11 JOBS

(direct, indirect, and induced)

induced)

9% GDP

(direct, indirect, and induced)

WHY TOURISM MATTERS

Source: UNWTO Tourism Highlights, 2015 Edition

1.8 Billion International Tourists Forecast for 2030

The Rise of the Global Middle ClassLinda Yue, Chief business correspondent BBC June 2013


Resilient Growth

(P) Preliminary, subject to revisions.Sources: Department of Commerce, National Travel and Tourism Office; Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.

7Map Design by Jeff Quire

International Arrivals increased 36% from

2009 to 2014

Visitor Spending (exports) increased

51% since 2009


International Travel Share of Total U.S. Travel

Note: Subject to revisions.Sources: Department of Commerce, National Travel and Tourism Office; Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.

Bureau of Economic Analysis demand components

8

18% of all Travel Spend is International


Improving Shoulder Season

Discover New England September 2015 9

6,887,934

8,898,28710,134,942

8,497,853

1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER

Overseas Visitors to USA 2014

531,859 521,538 560,008650,460

1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER

Brazilian Travel to USA 2014


10

Sources: Travel Market Insights, DNE custom SIAT data; NTTO; Statistics Canada.

2014 New England Total Overnight Visits = 5.04 Million

Canada = 61%

Overseas = 38%

Mexico = 1%

Note: Canadian visits are cumulative which includes multiple visits by one traveler to more than one state.


11

2014 New England Visitor Nights

Sources: Travel Market Insights; NTTO; Statistics Canada.

Average Nights Spent In New

England:

Overseas = 12.7

Canada = 3.6

Overseas visitors spent 3.5 times longer in New England than Canadian visitors in 2014.


12

2014 New England Total Spend by Overnight Visitors

Sources: Travel Market Insights; DNE custom SIAT data, NTTO; Statistics Canada.

$1,857,704,500

$1,203,415,400

Overseas Visitor Spend

Canada Visitor Spend

2014 New England Spend by Overnight Visitors

Overseas visitors spend more than 1.5 times more than Canadian visitors in 2014.


13

• Annual Report

• Initiated in 2012

• Focused on New England

• In-depth Metrics by Top Countries


Record Overseas Visitor ArrivalsUp 48% Since 2002



0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0

Detroit, MI

San Francisco,CA

Washington, DC

Chicago, IL

Los Angeles, CA

Miami, FL

Newark, NJ

New York, NY

Boston, MA

2.2

2.5

3.0

4.0

4.2

4.3

7.8

28.9

31.5

PORT OF ENTRY OF OVERSEAS VISITORSOVERSEAS VISITORS TO NEW ENGLAND

2014

Source: Travel Market Insights, Survey of International Air Travelers to the United States - 2014

Percent


Converting Passengers to Visitors• 90% of 2014 passengers officially entering

Boston Logan International Airport visited New England.

• Growth in air routes into Boston Logan International Airport equates to more visitors throughout New England.


Boston Int’l Routes Added & Retained Since 2006

18

BOS Int'l Routes Added & Retained Since 2006 BOS Route Start 1 Cologne Jun'16 2 Dusseldorf May'16 3 Manchester May'16 4 Oslo May'16 5 Copenhagen Mar'16 6 London-Gatwick Mar'16 7 Doha Mar'16 8 Fort de France Dec'15 9 Pointe a Pitre Dec'15 10 Barbados Nov'15 11 Hong Kong May'15 12 Mexico City Jun'15 13 Tel Aviv Jun'15 14 Shanghai Jun'15 15 Port au Prince Jun'15 16 Dubai Mar'14 17 Istanbul May'14 18 Beijing Jun'14 19 Liberia, CR Nov'14 20 Puerto Plata Nov'14 21 St Lucia Nov'14 22 Panama City, Panama Jul'13 23 Tokyo Apr'12 24 Grand Cayman Nov'12 25 Santiago, DR Jun'11 26 St. Maarten Feb'09 27 Toronto-City Ctr Sep'09 28 Dublin Mar'07 29 Madrid May'07 30 Punta Cana Jan'06 31 Lisbon Jun'06 32 Terceira Jun'06

• 32 International Routes

• 1.1 Million Non-U.S. Citizen Passenger Arrivals in 2014

• 2015 Non-U.S. Citizen Passenger Arrivals increased 9%

• New routes being added in 2016


Counting Visitors To, Within,& Throughout the USA

Understanding NE competitive position


0.0

0.5

1.0

1.5

2.0

2.5

3.0

1.5

2.4

NUMBER OF STATES VISITEDOVERSEAS VISITORS TO NEW ENGLAND / U.S.

2014

U.S. Visitors New England Visitors

Ave. Number of States Visited


Percent of visitors visiting only ONE STATE:

U.S. Visitors = 73%New England Visitors = 31%


0.0

10.0

20.0

30.0

40.0

50.0

60.0

Vacation Friend/Relative Business Convention Study Other

58.2

17.7

11.7

6.64.4

0.9

41.5

22.2

15.0

9.3 9.7

1.6

MAIN PURPOSE OF U.S. TRIPOVERSEAS VISITORS TO NEW ENGLAND / U.S.

2014

U.S. Visitors

New EnglandVisitors


Percent


Leisure Visitor Potential

Information Sources

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0

Other

Tour Operator/Travel Club

Nat'l/State/City Travel Ofc.

Travel Guide

Corporate Travel Department

Travel Agency Office

Personal Recommendation

Online Travel Agency

Airline

5.5

8.4

9.7

12.5

12.1

22.7

25.3

32.2

43.5

5.0

5.8

8.2

12.2

15.8

19.8

25.7

31.7

47.4

TRAVEL INFORMATION SOURCES*OVERSEAS VISITORS TO NEW ENGLAND / U.S.

2014

New EnglandVisitors

U.S. Visitors

Source: Travel Market Insights, Survey of International Air Travelers to the United States - 2014* = multiple response

Percent


Cumulative Comparative Ranking - CCR


Product Demand Assessment IndexIndex Rank for Country to NE vs. Country to USA

UK to New England Index RankSnow Sports 1Historical Locations 2Small Towns/Countryside 3Art Galleries/Museums 4Camping/Hiking 5Guided Tour(s) 6Experience Fine Dining 7Cultural/Ethnic Heritage Sights 8Environmental/Eco. Excursions 9National Parks/Monuments 10Sporting Event 11Sightseeing 12Shopping 13Water Sports 14Golfing/Tennis 15Concert/Play/Musical 16Amusement/Theme Parks 17Hunting/Fishing 18Other 19Nightclubbing/Dancing 20American Indian Communities 21Casino/Gamble 22Index under 100


Reaching 100 Million by 2021

(P) Preliminary, subject to revisions.Sources: Department of Commerce, National Travel and Tourism Office; Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.

25Map Design by Jeff Quire – Alaska, Hawaii, Guam and other U.S. Territories not shown.



Forecast, subject to revisions.Sources: U.S. Department of Commerce, National Travel and Tourism Office; Bureau of Economic Analysis; Statistics Canada; Banco de Mexico – Fall 2015 Forecast.

Perc

ent c

hang

e 20

14-2

020


Forecast, subject to revisions.Sources: U.S. Department of Commerce, National Travel and Tourism Office; Bureau of Economic Analysis; Statistics Canada; Banco de Mexico – Fall 2015 Forecast.

Arriv

als i

n (0

00)



Opportunity Growth – 100 Million Visitors by 2021… Both Traditional and Emerging Markets are key.

Partnerships! Discover New England, Brand USA, Massport, Boston CVB, and others: Retail, University/Education, and Medical industries offer unprecedented marketing leverage and means to grow.

Growth in Air Routes at Boston Logan International – and potentially other New England airports = ACCESS to the global visitor opportunity.

Overseas Visitors to NE – Travel Regionally! Stay longer, increase room nights – and RevPar, offer off-season growth and diversity, need to focus on leisure.

Summary

Thank You!Scott Johnson, Travel Market Insights Inc. www.travelmi.com


Documents

International Visitors to New England - Amazon S3Summit... · 2016-04-08 · 28 Dublin Mar'07 29 Madrid May'07 30 Punta Cana Jan'06 31 Lisbon Jun'06 32 Terceira Jun'06 • 32 International