AN INTRODUCTION

CONTENTS

2 About us

4 Why use OOH advertising?

6 Our journey

8 International Sales

12 UK

16 The Netherlands

20 Spain

24 France

28 Ireland

32 Contact us

This guide provides an overview of Exterion Media and

our core businesses. We’ll showcase the power and

potential of Outdoor and share with you our insights on

the value and importance of the Outdoor audience.

Above all, we’ll introduce you to our five key European

markets: the UK, the Netherlands, Spain, France and

Ireland, and highlight the different ways we can reach

and engage audiences in each of these countries.

ABOUT US

WHY USE OUT-OF-HOME ADVERTIS ING

Out-of-Home (OOH) advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match.

Here are just some of the unique advantages of the OOH advertising:

Connecting with the right audienceThe great thing about Outdoor is that it connects with people by placing unmissable messages in their path. What’s more, the people you reach most with outdoor are the people you most want to reach – young, urban, mobile, active, connected, professional and light TV viewers.

The active space The context in which OOH advertising reaches people is the active space. People are alert, absorbing information, out there, in a positive mind-set and open to visual stimulus.

Impressions that lastDone well, OOH creative can stick in the mind for decades.

The amplification mediumOOH carries the message to new people and demands its own unique form of attention. It’s also the medium which leads to the most mobile searches, and the one with the biggest word of mouth effect.

Innovation OOH media is changing the urban landscape, transforming the look of cities and allowing brands to reach audiences in new and impactful ways.

OUR JOURNEY

Through the use of data, audience insight, and innovation, we are offering brands an unprecedented ability to deliver effective and impactful across our OOH environments.

AUDIENCEUsing the latest research and insight we can better understand our audience

DATAWith access to unrivalled data sources, we are able to strategically and

effectively pinpoint and target your audience

INNOVATIONWe are constantly improving our assets with the latest technology and

nurturing partnerships to create the most innovative campaigns

INTERNATIONAL SALES

Whether you choose our digital formats in London, capitalise on one of our impactful canvases in the heart of Paris, or dominate a key train station in Dublin - our portfolio of advertising solutions is growing and we continue to be leaders in foreign innovation and creativity.

Our International Sales team have an in-depth understanding of our global portfolio of assets offering clients a single point of coordination, simplifying both the planning and buying process. We are able to provide specific market recommendations to international advertisers and their agencies backed up by researchand insight.

MARKETSCLIENT KEY ACCOUNT MANAGER

1. Campaign brief

4. Targeted & relevant campaign proposal

3. The best local recommendations

2. Information request

OUR REACH

We engage and deliver audiences on a local and multi-country scale through our core markets and local partnerships

Exterion MediaLocal Partners

UKFranceThe NetherlandsSpainIreland

UNITED KINGDOM

We deliver 3.8 million impacts each week.(Route 27)

TfL Rail Estate oversees 1.5 billion passenger journeys each year.(TfL)

Our Bus advertising delivers a fortnightly reach of 49.5 million.(Route 27)

In just one week, we reach 93% of the UK population.(Route 27)

3.8m

1.5b

49.5m

93%

Pages 7/8 - The Netherlands Stats: • Nearly 50% of the total population lives in the Randstad region (Randstad monitor 2017)

• The Randstad is the fourth-largest economy in Europe (Randstad monitor 2017)

• Exterion Media assets reach over 70% of the Dutch population (2018)

• 87% of Dutch people are in�uenced in the last 30 minutes before purchase (last window of in�uence, 2011)

Photos to add: (see folder with photos)- Digital - Street Furniture- Rail- Bus- Another digital

Key Cities

1. London2. Manchester3. Birmingham4. Glasgow5. Leeds6. Liverpool7. Newcastle8. Sheffield

5

26

7

8

3

1

4

National

Regional

London

Manchester

Birmingham

Glasgow

Leeds

Liverpool

Newcastle

Sheffield

Underground Bus Retail Rail Digital Interactive Tram

THE NETHERLANDS

Exterion Media assets reach over 70%of the Dutch population.(2018)

The Randstad is the fourth-largesteconomy in Europe.(Randstad monitor 2017)

Nearly 50% of the total population livesin the Randstad region.(Randstad monitor 2017)

Exterion Media’s national network covers 314 railway stations including 100,000+ cities.(2018)

70%

4th

50%

314

Key Cities

1. Amsterdam2. Rotterdam3. The Hague4. Utrecht5. Eindhoven6. Tillberg

The Randstad Region

National

The Randstad Region

Street Furniture Retail Rail Digital Touch Screens Airport

4

1

2

3

6

5

SPAIN

Spain leads the world ranking in mobile penetration with 88% of unique users.(Ditrendia report – mobile in Spain and in the world 2017)

More than 79% of Spaniards want to be informed about promotions and offers through advertising.(AIMC Brands 2016)

77% of Spaniards have seen OOH advertising during the last week.(AIMC Brands 2017)

With over 81.8 million visitors per year, Spain is the third most visited country in the world.(Frontur 2017)

88%

79%

77%

81.8m

Key Cities

1. Madrid2. Barcelona3. Alicante4. Seville5. Bilbao

1

4

2

National

Regional

Madrid

Barcelona

Alicante

Seville

Bilbao

Bus BillboardDigital Tram

3

5

FRANCE

77% of French people own a smartphone and, for the first time, this rate of equipment exceeds that of computers.(Deloitte, 2017, Global Mobile Consumer Survey)

81% of the French population use their car every day.(SIMM-TGI Avril R1 2017)

OOH covers 65% of France.(Affimétrie Q1 2017)

OOH generates 7.2billion contacts each week in France.(Affimétrie Q1 2017)

77%

81%

65%

7.2b

Key Cities

1. Paris2. Lyon3. Marseille4. Toulouse5. Lille6. Bordeaux7. Nice

1

4

6

5

2

37

National

Regional

Paris

Lyon

Marseille

Toulouse

Lille

Bordeaux

Nice

Billboard Digital Canvas Ecrin Wall

IRELAND

82% of Irish urbanites have seen an OOH ad inthe last week.(Ireland on the Move, 2015)

71% of under 35s feel positively about digitalOOH advertising.(Digital Effect 2, 2017)

75% of adults in the rail environment in Ireland welcome OOH advertising as a distraction on their daily journey. (The Right Track / Kantar MRBI 2016)

87% of Dublin adults 18+ will see a T-side ad on a Dublin bus in a two-week campaign.(Joint National Outdoor Research Q4 2017)

82%

71%

75%

87%

Key Cities

1. Dublin2. Cork3. Limerick4. Galway5. Waterford

Northern Ireland

3

5

14

2

National

Regional

Dublin

Cork

Limerick

Galway

Waterford

Billboard Bus Retail Rail Digital Stadium

Want to know more about us? Contact our International Sales Team at:

international.sales@exterionmedia.com+44(0)800 80 85 619www.exterionmedia.com/group

Join the conversation!www.linkedin.com/company/exterionmedia

CONTACT US