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Short presentation explaining online advertsing jargon and what a 3rd party adserver does
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Online AdvertisingGet More Bang!
For your Internet marketi ng Bucks
Is CPM Cost per Media?
Website DesignProprietary Tools – Chameleon, Brand Central ,Navitask, Dreamweaver, etc
Online Media and Analytical Support
Online Brand Experience
•CPM – Cost per 1000 (Mille) Impressions•CPC – Cost per Click•CPC – Cost per Acquisition•Click Through – The result of "clicking on" an advertisement that links to the advertiser's Web site or another page within the Web site.•Page Impressions – The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. •Run-of-Site (ROS) – Refers to a rotation of your ad throughout the website. Under ROS, advertisers do not specify where ads will appear.•Targetingo Behavioral Targeting – Targeting based on prior user behavior.o Geographic targeting – Targeting based on IP address, Standard Industrial
Classification (SIC) codes, and ZIP Codes.o Profile Targeting – Targeting to specific profiles on login enabled sites.o Content-based targeting – Targeting based on content on webpage. Most
common example is search targeting
Online Jargon
Ad Serving Request
3rd Party Ad Serving Request
Ad Serving
Publisher Ad Server
Brand Central
Click Through Request
Impression Count = 1Click Count = 1
Client Website Server
Click Through Request
Website Serving