Internet Bookseller Realizes 440 Percent Internet Sales Growth

組 員

張維雄

張益軒

王聖文

黃玉昌

張自豪

Soda Creek Press

rented space in an e-mail run by a northern rented space in an e-mail run by a northern California ISP. California ISP.

1 of 100 shops in the mall 1 of 100 shops in the mall The mall itself was powered by a high-end The mall itself was powered by a high-end

Sun Microsystems server connected to Sun Microsystems server connected to Internet through multiple high-speed lines. Internet through multiple high-speed lines.

application to provide services

This company created a custom solution for This company created a custom solution for Soda Creek Press using Microsoft’s Site Soda Creek Press using Microsoft’s Site server, Commerce Edition server, Commerce Edition

The new system, which was run by the ISP, The new system, which was run by the ISP, provided customers with enhanced search, provided customers with enhanced search, enhanced order processing, and improved enhanced order processing, and improved customer service. The system proved to be customer service. The system proved to be faster, more scalable, and more reliable. faster, more scalable, and more reliable.

marketing

Included among the new programs Included among the new programs were grassroots marketing, tie-in were grassroots marketing, tie-in programs, and an aggressive programs, and an aggressive partnering program. partnering program.

As the CEO of Soda Creek Press put it

” ” The long-term success of any e-commerce The long-term success of any e-commerce operation will be the offering of products at operation will be the offering of products at very attractive prices, excellent customer severy attractive prices, excellent customer service with creative and aggressive niche marvice with creative and aggressive niche marketing. “rketing. “

Lbookstreet 的網頁

QUESTIONS 1

Were Soda Creek’ s initial Were Soda Creek’ s initial expectations of doing 15 percent of expectations of doing 15 percent of their business on the Web their business on the Web reasonablereasonable ？？

QUESTIONS 2

Soda Creek Blamed the original “off-the-Soda Creek Blamed the original “off-the-shelf” software (which was an EC suite that shelf” software (which was an EC suite that shall remain nameless). Do you think the shall remain nameless). Do you think the software was the issue or were other factors software was the issue or were other factors just as importantjust as important ？？

QUESTIONS 3

Soda Creek Blamed the original “off-the-Soda Creek Blamed the original “off-the-shelf” software (which was an EC suite that shelf” software (which was an EC suite that shall remain nameless). Do you think the shall remain nameless). Do you think the software was the issue or were other factors software was the issue or were other factors just as importantjust as important ？？

QUESTIONS 4

Go to Soda Creek Press’ s Web site at Go to Soda Creek Press’ s Web site at www.lbookstreet.comwww.lbookstreet.com . Given what you kno . Given what you know about other booksellers, is there anything w about other booksellers, is there anything unique about the siteunique about the site ？？ Can you think of fCan you think of future enhancements for the siteuture enhancements for the site ？？

QUESTIONS 5

Do you think increased sales and orders Do you think increased sales and orders were primarily a function of the new were primarily a function of the new technology or the new marketingtechnology or the new marketing ？？Explain.Explain.

QUESTIONS 6

The Web is well suited for niche markets. The Web is well suited for niche markets. What are some of the ways for a small, What are some of the ways for a small, relatively unknown business like Soda relatively unknown business like Soda Creek Press to become better known on the Creek Press to become better known on the WebWeb ？？