Internet: Growth of Online Life, Trends 2005

Growth of Internet Activities – 2005 Survey by the Pew Internet & American

Life Project

Presentation by Cy Cooper & Frank Shala

•Shopping

•News

•Sports

•Finance

Internet Growth

Growing DiversityInitial online community:

•Rich, white males•Envisioned new, virtual world order•Sentimental attachment

Subsequent online community:•Women, minorities, lower socio-economic classes•Sought productivity, connections•No sentimental attachment

Different Strokes for Different Folks

Internet Activity

Demographics

User Communities

Health Applications

Civic Applications

Government Applications

Daily Online Time•Novice dial-up user 83 min.•Veteran dial-up user 94 min.•Broadband user 107 min.

Broadband Growth

Broadband User Income Level

Broadband vs. Dial-Up Activity

Election News Sources

Broadband E-citizensSouth Korea (1) 21.3%Hong Kong (2) 14.9%Canada (3) 11.2%

︴United States (11) 6.9%

FPS Doug Video

Online Issues•Email: Spam and Productivity•Lack of non-verbal communication (symbol usage, ☺, LOL, teleconference)•Malicious software: worms, viruses, spy- ware (virus checker, security programs)•Game and other addiction (self-control)•Pornography•Terrorism

Summary ofInternet Usage Priorities

1) E-mail (mail pigeon)2) Information searching (library)3) Entertainment (amusement park)4) E-commerce (shopping center)

Broadband Activity Summary•Continued high growth•Work &Product related research•General information searches•Video based information•Blog activity•Obtain political information (2nd to TV)•Mobility activity (wireless)

References•Lee Rainie, et. al. http://www.pewinternet.org/pdfs/Internet_Status_2005.pdf•A. Kinicki and R. Kreitner. Organizational Behavior: Key Concepts, Skills & Best Practices. New York, NY: McGraw-Hill, 2006.

Any Questions?(and thank you for your attention)