Internet Marketing & Electronic Internet Marketing & Electronic CommerceCommerce

Stephen Parsons

Willard Horne

Co-Facilitators

eBusiness, eMarketing, eBusiness, eMarketing, eCommerce… eGads!eCommerce… eGads!

Electronic Commerce is more than simply buying and selling over websites. It also means using the internet as a core part of business strategy and processes Butch Postma

eBusiness, eMarketing, eBusiness, eMarketing, eCommerce… eGads!eCommerce… eGads!

e-commerce (Electronic COMMERCE) Doing

business online, typically via the Web. E-commerce may also refer to electronic data interchange (EDI), in which one company's computer queries and transmits purchase orders to another company's computer.

eBusiness, eMarketing, eBusiness, eMarketing, eCommerce… eGads!eCommerce… eGads!

e-business (Electr-BUSINESS) Doing business online. The

term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web.

eBusiness, eMarketing, eBusiness, eMarketing, eCommerce… eGads!eCommerce… eGads!

B2B e-commerce (Business to Business Electronic

Commerce) Refers to one business selling to another business via the Web.

eCommerce ModelseCommerce Models

bricks and mortar A store (shop, supermarket, department

store, etc.) in the real world.

clicks and mortar Businesses that offer online services via

the Web as well as the traditional retail outlets (offline).

dot-com company An organization that offers its services or

products exclusively on the Internet.

Internet Marketing & Internet Marketing & Electronic CommerceElectronic Commerce

IMEC - one step in the building of Holland College’s e-Team

The E-Team Suite... Internet Marketing & Electronic

Commerce Program Student Connection Program Internet Short Course Program E-Business Seminars & Workshops

Internet Marketing & Internet Marketing & Electronic CommerceElectronic Commerce

Broad Goals Gain Knowledge about e-marketing Develop strategies and marketing

plan Implement electronic business

solutions

Internet Marketing & Internet Marketing & Electronic CommerceElectronic Commerce

Subject/Skill Areas Internet Technologies Online Behaviour Online business environment Product and Service Development Electronic Commerce Integrated Marketing Plans

Internet Marketing & Internet Marketing & Electronic CommerceElectronic Commerce

Modules Marketing 101 Revisited Internet Marketing Plans and

Strategies Participatory Marketing Internet Research and Access

Platforms Introduction to Internet Commerce Product Development

Internet Marketing & Internet Marketing & Electronic CommerceElectronic Commerce

Modules Website Development Marketing Communications and

Customer Support Customer e-Commerce Business to Business e-Commerce Marketing Management Global Market Reach

Internet Marketing & Internet Marketing & Electronic CommerceElectronic Commerce

The Rewards Certificate: Internet Marketing and

Electronic Commerce Strategist Individual Storefront Contribution to Team Website and

Collaborative Effort Networking Opportunities Access to Resources

Internet Marketing & Internet Marketing & Electronic CommerceElectronic Commerce

Target Audience New & Existing SMEs Marketing & Strategic Management Traditional Business Students Internet Service Provider staff Website/ Solutions Developers Consultants & Teachers Government Reference and Staff

Internet Marketing & Internet Marketing & Electronic CommerceElectronic Commerce

Admission requirements Grade 12 or equivalent Basic Computer Literacy Familiarity with Internet Familiarity with Marketing Concepts Resume & Letter of Intent

Internet Marketing & Internet Marketing & Electronic CommerceElectronic Commerce

Limited Availability

Course Starts May, 2000

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