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7/31/2019 Internet Marketing & Online Sales
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Internet Marketing &
Online SalesCase Study: Facebook and dynamics
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History of Internet
It began in early 1960s in USA, where the US Department ofDefense was using it as medium for communicating information
on research & development in scientific & military fields.
Until its commercial explosion in 1990, it was not considered as amarketing tool.
In todays world, it is hard to believe in having organization
without internet presence.
For Advertisers, There is whole new world ofpotential customer.
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Internet Marketing
Two Components of Internet Marketing :
1) B-to-C [B2C]: It refers to Business-to-Consumer
2) B-to-B [B2B]: it refers to Business-to-Business
Web Marketing, Online Marketing or e-Marketing
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Ways to Conduct
Internet MarketingElectronic Presence
Display AdvertisingOnline Ads
Social Media Marketing
Search Engine Marketing
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Advantages of Internet Marketing
Convenience Information
Better price
Less Hassles
Advantages to Customers:
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Advantages of Internet Marketing
Audience sizing
Quick Adjustment to market conditions
Lower Costs
Building Customer Relationship
Global Markets
Advantages to Marketers:
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Limitation of Examining the product
Problem of delivery
Problem of Confidence
Problem of payment
Limitationsof Internet Marketing
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Internet Marketing
v/sTraditional Marketing
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Online sales
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It is a form of electronic commerce whereby consumers
directly buy goods or services from a seller over
the Internet without an intermediary service
The major online sales examples are
Amazon, EBay , Infibeam, Flipkart, Naaptol and Letsbuy .
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Advantages ofOnline Sales
Online sales is convenient Online sales helps in information and review
Online sales helps in price and selection
Disadvantages Of Online Sales Fraud and security concerns
Lack of full cost disclosure
Privacy
Hands-on inspection
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Flipkart is an Indian e-commerce company headquartered
in Bangalore, Karnataka
Launched in 2007; 5 years ago
Created by Sachin Bansal and Binny Bansal
2007 - sold 1st book on Flipkart.com
2010 - added catalogue media & mobile phones & accessories
2011 - cameras, computers, pens & office supplies, computer
accessories, home and kitchen appliances, personal care, healthcare, gaming consoles, audio players and televisions
http://en.wikipedia.org/wiki/File:Flipkart_india.png7/31/2019 Internet Marketing & Online Sales
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They started it as a small business. Within 4 years flipkart is
established and grown as trusted online shop with millions of
turnover now.
The secret behind their success is simply hard work and
willing.
The site is easily usable and good looking.
They understood that too be successful in India, you need to be
the God of Distribution
An excellent marketing strategy by flipkart marketing team to
increase the sales.
http://en.wikipedia.org/wiki/File:Flipkart_india.png7/31/2019 Internet Marketing & Online Sales
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They have diversified their product categories, combine thatwith the cheapest prices on almost every product
Flipkart offers Credit and debit card paying system. But
interestingly 30% of order placed in cash on delivery system.
Cash on delivery make sure no scam or harm in flipkart. Flipkart's reported sales were Rs. 4 Cr in 2008-09,
Rs. 20 Cr in 2009-10 and Rs. 75 Cr for 2010-11. In
FY 2011-12, Flipkart is set to cross the Rs. 500 Cr.
In October and November 2011, Flipkart acquired the websitesMime360.com and Chakpak.com.
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Speaking on their expansion plans for 2012 and in the
next couple of years, Bansal said, As far as the
future is concerned, we will look at bigger
investments in our supply chain and technology.This should result in larger warehouses and
increased automation of our processes.
http://en.wikipedia.org/wiki/File:Flipkart_india.png7/31/2019 Internet Marketing & Online Sales
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SOCIAL MEDIA MARKETING
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Social media represents low-cost tools that are
used to combine technology and social interaction
with the use of words. These tools are typicallyinternet or mobile based. A few that you have
probably heard of include Twitter, Facebook,
MySpace and YouTube.
WHAT IS Social Media Marketing ?
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Social Media Marketing
To create an interactive on presence
Important & To decide
Engage & Active
Which Social Media Networks are right for business:
LinkedIn Facebook
Google +
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The Role of Social Media Marketing
Way of Communication
Provide an Identity
Create relationships
Associate ourselves
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YouTube: Social Media Marketing via Video
YouTube has several categories
To determination of what category your
product
Value & Interaction
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What Is Facebook?
Facebook is a social utility that connects
people.
Anyone can join Facebook.
Facebook users meet and connect with people
and businesses that interest them.
People use Facebook to keep up with friends,upload photos and share links and videos.
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Facebook Revolution
1 in every 13 people on earth is on facebook. If facebook were a country it will be worlds 3 largest .
In 20 minute 1484000 events are posted .
In 20 minutes 13,23,000 photos are tagged .
In 20 minutes 1 million links are shared .
60 million facebook status updates takes place every day.
People spends over 700 billion minutes per month on
facebook.
There are more than 250 million active users accessing
facebook through there mobile devices .
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To reach 50 million user :
I. Radio took38 yearsII. TV took 13 years
III. Internet 4 years
IV. IPod 3 years
V. Facebook add 10 million users less than 9 months .
Facebook tops the chart in generating traffic on internet
all over the world .
There are real 1.5 Million farmer in world but facebook
has 80 million Farmville farmer.
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Facebook is fad
Lady Gaga, Justin bieber , Britney spears have more followers
than country like Sweden , Greece , Israel , North Korea
,Australia, Chile.
1 in 5 divorce are blamed on facebook .
Facebook has overtaken the pornography activities on the web.
Babies in Egypt are named after facebook.
70% of local business use facebook for marketing.
This is called revolution. We will no longer search for products and services they will find
us through social media.
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Why Should I Put My
Company on Facebook? Create Brand Identity on Facebook.
Encourage people to share your brand with their
friends. Refer customers to your company Facebook page.
Update all your fans with one message quickly and
easily.
Upload promotional videos and share them on your
site.
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Why Facebook
Advertising Works Reach more than 850 million active Facebook users
Generate demand for your product with relevant ads
Form relationships with your target market with the
targeting abilities of Facebook advertising
Only reach the users you want to reach by
specifying:
Country, State, City, Gender, Age, Interest
keyword, And more!
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Facebook Insight
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How facebook Insight help
Facebook insight is an application ,which isavailable to those who have there ads on facebookor own a page.
Facebook insight has became a powerfulinstrument to achieve operational excellence &decision making.
This application is easy to use , reliable .
Facebook insight help to take strategic decision
related to business. Facebook Insights tagline :
Stop Guessing Get the Facts.
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SWOT Analysis
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Currently the Market Leader in Social Networking
Largest social network ever, by far A platform for millions of applications, including Zynga
Copycats include Companies like Google
Has a wide audience - Close to Billion active users
Household brand name
Highest quality of workforce
Has video chat
Corporate Business Partners
Free Communications
Global (NOT IN CHINA)
Diverse sources of Revenue
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Liabilities regarding bugs and problems that users face
when operating the website
Don't get real answers to your problems, have to figure
out problems based on FAQs
Lack of ability to customize page
Flash animation banners are distracting and need to be
positioned differently so it won't get in the way of the
user
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Become a default address book
Advertising impact will be an opportunistic approach inreaching target markets globally
Way of showing consumer behavior for businesses
A way of drawing people into stores by offeringpromotions etc. to them via the Facebook page
Businesses can collect user data through polls andsurveys
Buy/sell via Facebook marketplace
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New entrants into the industry
Privacy settings- leak millions of photos a year
Spamming Users get bored easily when using applications and
programs(one time usage)
Other competitors- twitter
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Research
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COMMUNICATE
WITH PASTFRIENDS
24%
CHECK OUT
WHAT OTHERS
ARE DOING
21%
CHAT
18%
UPDATE
PROFILE
17%
PASS TIME11%
COMMUNICATE
WITH
CURRENTFRIENDS
9%
USE OF FACEBOOK
http://www.google.co.in/imgres?imgurl=http://i.istockimg.com/file_thumbview_approve/18572775/2/stock-photo-18572775-filling-questionnaire.jpg&imgrefurl=http://www.istockphoto.com/stock-photo-18572775-filling-questionnaire.php&usg=__38hcA7avMSZ_ZOX7jfP594YUq-w=&h=286&w=380&sz=42&hl=en&start=42&zoom=1&tbnid=FiLXYGUy3Fx5LM:&tbnh=93&tbnw=123&ei=JCZnT_neIc7rrQe-nIW9Bw&prev=/search?q=filling+questionnaire&start=21&hl=en&sa=N&gbv=2&tbm=isch&itbs=17/31/2019 Internet Marketing & Online Sales
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TIME SPENT BY USERS
0%
10%
20%
30%
40%
50%
Less than 1 hr 1 -2 hr More than 2 hr
48%32% 20%
% use
http://www.google.co.in/imgres?imgurl=http://www.who.int/entity/gard/news_events/Sagarejo,%202nd%20visit-4.jpg&imgrefurl=http://www.who.int/gard/countries/GARD_Georgia_pilot_project/en/index1.html&usg=__9hwkOqBEhl6Xx-Fz6oy5XhHpafU=&h=173&w=230&sz=16&hl=en&start=105&zoom=1&tbnid=cWO4PFvyAb6SEM:&tbnh=81&tbnw=108&ei=SSZnT57TI5DzrQekk6i9Bw&prev=/search?q=filling+questionnaire&start=84&hl=en&sa=N&gbv=2&tbm=isch&itbs=17/31/2019 Internet Marketing & Online Sales
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WILL YOU BE SAD IF FACEBOOK SHUTS
DOWN ?
36%
57%
7%
AGREE
NEUTRAL
DISAGREE
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ANALYSIS
AVERAGE FRIENDS:- 200
POST PICTURES OF :- OWN, FRIENDS.
SECURITY :- 76% ALLOW ONLY FRIENDS TO SEE THEIRPROFILE.
BAD EFFECTS ON SOCIETY:- 26%
1.YOUTH WASTING MORE TIME.
2. MISUSE OF PICTURES.
3. EXTRA-MARITAL AFFAIRS.
4. INTEREST IN OTHERS LIFE.
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Video
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Questions?
Hope you enjoyed this presentation