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Internet Marketing For Orthodontists - Attract More PatientsMike Pedersen

If you’re an orthodontist, you have huge potential to growyour practice via the internet, with the right marketingstrategies in place.

With each new patient ranging f rom $4500-$7,000, you canquickly add a tremendous amount of monthly and annualrevenue to your practice.

My son recently had braces, and it was a litt le longer thanwe’d hoped, but we’re happy with the result, and he smiles alot more, so that’s a good thing.

The orthodontists I talk to and it ’s been dozens and dozens,have said the majority of their new patients come f rom ref errals of local dentists near their of f ice. That makesa lot of sense, but what about all those internet searches f or an orthodontist in your locale?

I can assure you there are more than enough on a monthly basis searching f or braces in your area to add asubstantial amount of income to your practice. Imagine if your new internet marketing plan helped you attractand get signed up 10 new patients a month on top of what you’re currently producing

We’re talking about easily $50,000 or more per month in new revenue. Wouldn’t that be worth looking into acomprehensive Internet Marketing Plan to achieve this?

Educate Them

Getting braces f or your child, or yourself is not an impulse purchase. Either it takes a strong ref erral f rom adentist you trust, or a f riends orthodontist, or a website that answers all the questions you have pertaining toorthodontic procedures.

The best way to educate a visitor on your website is through articles (blog), and videos. These 2 f orms ofcontent marketing are powerf ul. If done with a strategy in mind, they can help you build what we call an“authority” website that reassures visitors your the orthodontist of choice f or your area.

The more questions you can answer using these 2 mediums, the more phone calls you’ll get f rom the Internetand your website.

Email Marketing

A very ef f ective way to keep your practice in the “top of the minds” of your prospective new patients is emailmarketing. That is of f ering some kind of f ree white paper in exchange f or their email address.

Now you’ve got multiple opportunit ies to email highly valuable content to them to help them make an inf ormeddecision to go with you and not your competitor.

Craf ting email content that engages and init iates an action is an art, so don’t take this lightly. They gave youtheir email address without knowing you, so don’t blow it by sending out sales pitches, or crappy content.

Video Marketing

This is where you can take the lead and “own” your area f or braces. Video on the web is exploding, and mostorthodontists are slow to embrace it. This gives you an upper hand if you take the bull by the horns and startproducing videos. Video marketing

Youtube is the second biggest search engine in the world, and it ’s owned by the biggest search engine(google). Because of this, we prof essionals in the search engine optimization world f eel google is f avoringvideos, and ranking them on the f irst page .

I know this… as we have dozens of videos on the f irst page of google, f or competit ive terms. The powerf ulef f ect is that you’ll see a litt le thumbnail of the video in the search results, so it catches your attention, andmore people are apt to click on it.

Do You Need Help Attract ing More Orthodontic Pat ients From The Web? Contact Us TodayTo Schedule A Complimentary Strategy Session

+Mike Pedersen has been an Internet Marketing Specialist f or 13 years, and is now helping localdentists attract more patients using strategic Internet and Mobile Marketing plans specif ic to theneeds of the practice.