ContentsAcknowledgement.......................................................................................................................................2

Executive Summary.....................................................................................................................................3

Introduction.................................................................................................................................................4

Company Background:.............................................................................................................................4

Company’s Analysis.....................................................................................................................................8

Operation Analysis:..................................................................................................................................8

Financial Analysis:..................................................................................................................................11

Human resources assessment:..............................................................................................................15

Marketing Analysis:...............................................................................................................................15

Environmental Analysis.............................................................................................................................16

Industry Analysis:...................................................................................................................................16

Competitor Analysis:.............................................................................................................................19

Technology Analysis:.............................................................................................................................19

Internship in BDCS Department.................................................................................................................20

Identification of a Main Problem...............................................................................................................21

Findings.....................................................................................................................................................21

Recommendations.....................................................................................................................................21

Conclusion.................................................................................................................................................21

Appendix...................................................................................................................................................23

1

Acknowledgement

I am thankful to Allah Almighty who blessed me, showed me the right path and enables me to accomplish this task with due care. I am thankful to my parents who supported me in every phase of life and always pray for me. I also want to pay tribute to my worthy teachers who are the main source of enlighten to my mind. I am thankful to them as they prepared me for looking at the matters of life widely with open minds. I am also thankful to Bahria University Islamabad which provides me a platform to polish my skill and provide a quality education.

I am especially thankful to the management of Digital Processing Systems Inc. They offered me an internship and provided a valuable opportunity for me to learn. I am thankful to my colleagues and supervisor who helped me a lot in the completion of my assigned projects and always encouraged me on my work.

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Executive Summary

In BBA program the summer internship is compulsory for regular students and without the internship the degree cannot be completed. It is also very much necessary to practically implement those concepts which you have been studies in the classroom. It is necessary for a student to experience the environment of organization. For that purpose I have selected DPS, because my personal interest is towards developing my career in IT based firm.

This internship report is about a USA based company DPS (Digital Processing Systems) which was established in 1987. DPS is providing high quality Business Technology solutions. Their offices are located in USA, Pakistan, Kuwait, Abu Dhabi and Canada. I have done six weeks internship in DPS. I have been worked in the BDCS (Business Development and consulting services) Department. Business analysts are working in this department. This report contains a detailed profile of the company. It also contains a detailed overview of the tasks of BDCS department.

In this report I will also discuss about the projects that have been assigned to me in my six weeks internship. This report also includes my personal experience of working in DPS.

This report also discusses the objectives and policies of the organization, and some suggestions/recommendations for the business.

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Introduction

Central background information:

Digital Processing Systems Inc. comes under the software industry. The IT and IT-enabled Services (ITeS) marketplace offers lucrative opportunities for developing countries to join the ranks of the developed world. The scale and pace of growth in this sector is faster than in any other industry, and a number of developing countries are attempting to emulate the success enjoyed by countries such as China, Thailand and India.

The Government of Pakistan has been proactively developing the IT sector in Pakistan since the last few years. A few of the incentives offered include tax exemption till 2016, establishment of IT Parks with low rent, foreign ownership of equity invested in IT and 100% repatriation of profit allowed to IT companies.

Pakistan’s IT industry has been rising steadily since the last three years. A marked increase in software export figures are an indication of this booming industry’s potential.

Company Background:

Digital Processing Systems Pvt. Limited is a subsidiary of Digital Processing Systems Inc, US. It was established in 1987 & Faruukh K.Khwaja is the president & CEO of DPS. Since 1987, Digital Processing Systems Inc. is delivering technology based strategic solutions to many companies around the world. DPS provides high quality business technology solutions, which maximize returns on IT investments. Capitalizing on profound industry experience, extensive technology skills and business process application, DPS offers its clients a range of solutions to meet their Information Technology needs. We establish long term relationships with our customers by becoming a strategic partner in their growth and business development. Using a highly integrated approach, we build applications that are directly linked to the implementation of corporate strategy and goals. We have a diversified product portfolio because we persistently innovate and develop quality solutions to fully satisfy the current and future business technology needs of our customers.

DPS Departments:

These are their departments in their Islamabad office, which is located in Software Technology

Park.

Human Resource Department

Accounts Department

Marketing Department

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Developers

Business Development & Consulting Services

Network Support Department

Administration Department

DPS Products and Services:

DPS provides consultancy services, expertise and analysis to help businesses improve their

security posture, access and manage risk, facilitate compliance, and improve operational

efficiency. DPS Management Service can help you in achieving your goals in following

domains.

Enterprise Web Portal

Human Resource Information System

Time and Attendance Management System

Data warehouse and Business Intelligence

Information Security Services

IT Risk Assessment & Management

Telecommunications and Network Security

Quality Policy

Our Quality is not related to the service but to the management of the service. Our overriding

goal is to meet and exceed our customer's needs through timely and cost effective delivery of

high quality solutions and related professional services. Our employees are trained and

empowered to act in the best interest of our customers and have open access to senior

management for the purpose of minimizing or eliminating the potential failure in meeting our

customer needs.

DPS takes pride in the fact that it has built its reputation in the IT Industry on a sound foundation

of Quality, Service and the highest degree of business ethics. DPS strives to continually improve

its reputation by establishing and achieving Quality Objectives at all operational levels

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Mission Statement:

Combining emerging technologies with customer-centric solutions.

Core Slogan:

Faster, Better, Cheaper.

Offices:

Head Qaurters

25 New Bridge Road

Suite 208 Hicksville,

NY 11801

Phone: (212) 447-0043 Ext. 203

Fax: (212) 447-0219

Pakistan Liaison Office:

Digital Processing Systems, Inc

5-A Constitution Ave, 1st Floor,

Software Technology Park,

Islamabad, Pakistan.

Phone: (92-51) 282-6630

Fax: (92-51) 282-9449

Kuwait Liaison Office:

Office 304, Floor 3,

Dana Complex, Salmiya

Kuwait.

Phone: (+965) 25731805,

(+965) 25731044

Fax: (+965) 25724538

P.O Box: 29073- SAFAT, Kuwait.

Canada Liaison Office:

Markham Executive Suites

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Software Alliance, Canada

7030 Woodbine Ave.

Suite 500, Markham ONT.

L3R 6G2 Canada

Phone: (905) 479-9494

UAE Liaison Office:

Software Alliance

P.O.Box: 127367,

Tel: 00971-26412911

Fax: 00971-26414346

Abu Dhabi, U.A.E

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Company’s Analysis

Operation Analysis:

Digital Processing Systems is a privately held company headquartered in the U.S., with

additional development facilities in Kuwait, Pakistan and UAE. DPS was founded in 1987 and

now employs more than 200 IT professionals and serves a growing list of clients, including

several companies in the top 20 of the Fortune 500. DPS is based in Manhattan and serves many

clients in the tri-state area. In addition, through its offices in Canada, it serves a substantial

number of international clients.

Over the years DPS has built a considerable base of experience and a solid reputation in

providing management systems and customized market solutions – many revolving around

implementation of technology based platforms.

Since its establishment, DPS has experienced working in a variety of domains. Some of which

are listed below:

Travel and Tourism

Hospitality

Government

Telecommunications

Retail

Banking and Finance

Manufacturing

Healthcare

Educational Institutes

Shipping

Network Support Department:

NSD is responsible for managing the computer network inside the office. They are responsible for handling the queries of employees about issues of their computer systems. They are also responsible for installing & updating different tools & softwares in the server.

Human Resource Department:

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Human resource department is a very core department in DPS. They recruit the employees, work for the compensation & benefits of employees. HR department also handles the internal audits of the company.

Developers:

Developers are a group of computer programmers who are basically involved in creating the solutions for the customers. They are professionals use different tools like JAVA, asp.net for developing the IT solutions. It is the major department of DPS. They are directly in link with the BDCS (Business Development & Consulting Services) department.

Marketing Department:

DPS do not have a large scale marketing department in Pakistan. The reason is that their mostly work is in the B2B industry. So they do not need a lot of marketing of their products & services. They found out the customers through public relations. The marketing department is small & only 3 people are working in it. Their work is to get clients for DPS, & deal with the clients. They try to explain the functioning of any IT solution in a lay man language so that the customer has to only understand the end use of any product.

BDCS Department:

It is a support department of marketing department. Basically they work for the marketing department. Their responsibility is to understand the customer needs & then convey this message to developers. The developers work on the layout given by the BDCS department. BDCS department has both the technical people as well as people related to marketing & sales. They create Request for Proposal, Expression of Interest, presentations. The technical people in the BDCS department are involved in making SRS (software requirement specification) & SDS (Software design specification) which helps developers in developing software.

DPS Quality Assurance:

Their quality assurance during the whole course of the project management does not refer

directly to specific deliverables rather they emphasize on the processes used to develop the

specific deliverables.

The major objectives for Quality Assurance on project management are:

Planning the project management activity

Defining the measurable quality standards and their priority for the portal project

Determining the project progress in achieving the project objectives

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Quantifying and managing the quality standards

Quality Assurance Procedures involved in their quality assurance and its management include

quality planning (QP), quality assurance (QA), and quality control (QC). These processes

ultimately help them; ensure the negation or minimization of all the negative consequences

against the products or management of the services.

Quality Planning involves identifying relevant quality standards and determining how to satisfy

them. The output of the Quality Planning process includes the quality management plan, project

metric definition, and project quality checklists.

Quality Assurance is all the activities implemented to provide confidence that the project will

satisfy relevant quality standards. The output of quality assurance is quality Improvement.

Quality Control involves monitoring of specific project results to determine if they comply with

quality standards. Outputs of quality control include quality improvement, acceptance decisions,

and rework decisions.

Customer Care Services (Post implementation)

DPS provides support services for a year regarding user problems and frequently asked questions

about the product. Their customer care solutions offer many advantages:

Low cost solution for customer care needs.

International presence of company ensures that we meet your goals with the best service

available.

Live web cameras to monitor agents.

Secure facility with redundant bandwidth for 99.99% uptime.

Internationally experienced industry experts.

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Financial Analysis:

DPS earn 37% of its revenue from the products & 63% of its revenue from the services.

Income Statement:

Values in millions

Financial data in US$

Year 2010 2009 2008 2007 2006

11

Balance Sheet:

Year 2010 2009 2008 2007 2006

12

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Cash Flow:

Year 2010 2009 2008 2007 2006

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Human resources assessment:

HR department hires any person in DPS. The HR department is a core department with links to all other departments.

At DPS, Human resource is given special attention; employees are given opportunities for career

development as well as personal growth. All employees have the right to opt for any course they

want to attend, if they feel that the deficiency of a certain skill set is acting as a hindrance in their

good performance at work. Employees are then sent on “one day classroom sessions”, where

they are taught about a certain skill set. These sessions are arranged from time to time. All

management training officers (MTOs) are trained for the period of 3 months.

Employees at DPS get two major forms of bonuses: yearly bonuses, which include “Eid

bonuses” and the other category is performance based bonuses. All employees at DPS are

allowed 35 off days other than the weekly or occasional holidays. Out of these 35 holidays, 15

vacations per year are relaxation holidays and the other 25 are sick leaves.

Keeping in view the valued clients and the need for constant and effective communication of

information, DPS have designed an effective human resource system. As they pursue the path of

excellence, customer satisfaction remains their priority. DPS quoted here; “It is only when we

know our customers better, can we deliver a higher quality of services, thereby adding synergy to

our existing management expertise, financial strength and profitability.”

Marketing Analysis:

DPS is in the B2B industry so as far as marketing is concerned they don’t believe in doing

intense marketing campaigns, because they don’t have a large target audience. In B2B the

customers are few & well known, so according to DPS there is no need to do marketing of their

products & services.

Mostly they participates in different tenders to get projects, other than that their existing clients

can also spread a positive word of mouth about them.

For understanding the current market they do market search, Good market research and analysis

reduces the risk of making the wrong decision. So, whether they wish to launch a new product,

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extend an established brand, plan market diversification or simply assess a current situation or

trend, Business Advantage will provide the solutions.

Environmental Analysis

Industry Analysis:

The IT and IT-enabled Services (ITeS) marketplace offers lucrative opportunities for developing

countries to join the ranks of the developed world. The scale and pace of growth in this sector is

faster than in any other industry, and a number of developing countries are attempting to emulate

the success enjoyed by countries such as China, Thailand and India.

The Government of Pakistan has been proactively developing the IT sector in Pakistan since the

last few years. A few of the incentives offered include tax exemption till 2016, establishment of

IT Parks with low rent, foreign ownership of equity invested in IT and 100% repatriation of

profit allowed to IT companies.

Pakistan's IT industry has been rising steadily since the last three years. A marked increase in

software export figures are an indication of this booming industry's potential.

Pakistan Software Export Board (PSEB) a government-owned, guarantee limited company,

was founded in the year 1995, primarily to promote the information technology industry of

Pakistan.

Emerging Opportunities:

Animation

CRM (Customer Relationship Management)

ERP

Gaming

Retail Solutions

Android Applications

Web 2.0

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Facts & Figures:

PAKISTAN IT & ITES INDUSTRY-  A TRANSFORMED INDUSTRY

The Pakistani IT & ITES industry today has an impressive story to tell. Much like the successful

startup that one would have not heard of a few years ago but all of a sudden it is the talk of the

town. And then you would wonder: why didn’t I see that coming?

$2 BILLION ESTIMATED SIZE OF THE IT INDUSTRY TODAY

From its nascent beginnings in the late 1980s, the industry has successfully arrived to a point

where its value proposition has been validated over and over again. he largest members are

grossing 15-25 million dollars in revenues, and receiving 100 million dollar valuations. Most

tech companies are growing in excess of 30% a year annually. The industry as a whole is doing

over 2 billion dollars a year in revenue, up from less than a billion dollars a few years ago.

39% GROWTH IN SOFTWARE & SERVICES SECTOR FOR 2007 – 2008

About half of this growth is coming from foreign, software and high end services projects. IBM,

Cisco and Microsoft are expanding Pakistan operations aggressively while several startups are

now backed by VCs such as ePlanet Ventures, Motorola, Adobe and Innovacom1.

FROM 41% GROWTH IN EMPLOYMENT OF PROFESSIONALS

Current growth rates indicate that the industry will exceed the 11 Billion USD mark within the

next 5 years. What other sectors and countries have achieved in 15-20 years, Pakistan’s

technology scene is poised to achieve in less than a decade.

Putting it all together, the Pakistani Technology industry is very different from what it was in the

early 1990’s. From 4 founding companies in 1994, PASHA’s current membership exceeds 370.

From 4,200 employees in 2004, current employment is at 12,000 and rising.

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Statistics of Pakistan’s IT Industry:

About P@SHA

Pakistan Software Houses Association for IT and ITES (P@SHA) was initiated by a number of

software houses in an attempt to create a functional trade association for the IT industry in

Pakistan. Aiming to protect the rights of its members; P@SHA lobbied with the government to

initiate policies and create an environment that would attract more firms to join the industry.

Over the course of the last fifteen years, P@SHA has broadened its scope to include other IT

enabled services companies such as Internet Service Providers, Call Centers etc.

Today over three hundred and fifty companies are active members of P@SHA, thus

demonstrating how in the long run P@SHA has achieved its aim to help firms establish

themselves providing assistance to help them gain access to potential clients, locally and

internationally.

P@SHA acts as a voice of the industry. Over the years it has dealt with issues that no company

could manage single handedly; such as providing input on policies , legislation and incentives

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related to the industry, for organizations in the IT industry. Sponsored career events and salary

surveys are also conducted regularly to assist in the growth of a dynamic sector.

P@SHA has made consistent efforts to ensure that the right policy frame works are employed for

continued growth and development. The Government is also being encouraged to act as a

facilitator in creating a certain consistency in growth rates. Efforts to promote Pakistan’s IT

industry internationally are being channeled through trade and technical delegations sent to all

corners of the world.

P@SHA has gained international recognition by having won several awards in the Asia Pacific

ICT awards. Pakistani companies are involved in leading edge work, thereby helping the

software; services and outsourced industry grow at an enormous pace.

Competitor Analysis:

Major Competitors of DPS:

Netsol Technologies Ovex Technologies LMKR Crescent Technologies Intelligentsia Software (Pvt) Ltd. ESS-Leadership & Management Solutions Co. Elixir Technologies Crestar Technologies PlanetBeyond (Pvt) Ltd

Technology Analysis:

The current situation of IT industry is much better & much different. Now they have professional equipment & heavy servers. The hardware is not a issue for them anymore, there are a lot of hardware providers are working in Pakistan like Cisco. The internet facilities are much better & broadband facility is not very expensive now.

IT industries are mostly using micrsoft.net technologies for developing the software. Other than that Oracle technologies have also been used.

For web development they are using, JAVA, ASP.Net, PHP. Now in coming years most of the IT companies will try to shift themselves to product oriented companies. Mean to say they will not wait for the projects but made their own products & sell them to customers & other

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businesses. Android is a good example, IT professionals are shifting towards developing Android Applications.

Internship in BDCS Department

Business Development & Consulting Services is a support department to the marketing department. They are working on the back end of the marketing department & they are directly linked to the developer. So BDCS have both the technical people & people from the marketing background.

In summer 2010 I started searching for a internship. Computers are my personal field of interest, as I am also a graphic designer. I send my CV to DPS & got their respond after few days. They offered me an internship of six weeks. I have been selected in a BDCS department, and it was a great opportunity for me to learn about the IT industry.

In the first week of internship, no task was assigned to me. They just call me in every meeting so that I understand what is actually happening. I started learning different terms like SRS (Software Requirement Specification) & SDS (Software Design Specification) which I didn’t know previously.

Creating SRS & SDS is also one of major tasks of BDCS department. Then in second week I heard that DPS got a new project from Ministry of Population Welfare. Now in second week I have some knowledge of creating professional presentations, Expression of Interests & Request for proposals. So they assigned me a task to work with 2 other colleagues who were working on Expression of Interest. Expression of Interest is a detailed document which tells the customer that this is how we understand your problem, & in this specific way, we will solve it. EOI also tells about the previous experience of company to customer. So in second week I regularly work on the EOI.

In third & fourth week I started learning the way to create professional marketing management presentations for customers. It is a very valuable experience for me, as one of my presentation I selected & my team lead used it to present it in front of client. The presentation was about the DPS Telco Solutions.

In the last two weeks my team lead has assigned me tasks to work on proposal & give some new ideas to develop products for DPS.

I have given three proposals to DPS. First one is about the e-commerce solutions for retail stores in Pakistan, then web solutions for different companies who want to advertise on web. The last proposal was somehow very unique & much appreciated by my team members. And the idea was to provide online Quran teachers to foreign countries. The teacher will teach Quran to students through video calling or conferencing. I also gave a presentation in front of my team lead & the

20

head of marketing. They appreciated me a lot. Other than that I also took an initiative & tried to change the format of their presentations which the made for their clients.

Identification of a Main Problem

DPS is not emphasizing on advertising. But current situation of business is different, in order to capture a market, advertising in very important, as the Indian Company Accenture is doing.

DPS has a very small setup in Islamabad and the work environment is not very good as it should be.

DPS is focusing on projects; they find different projects of companies and work on them. They are not focusing on developing their own products which they can sell to B2c or B2B, which is a major drawback.

They are not offering much internship to IT students. They are not much recognized in the IT world as compared to Teradata, Netsol & Oracle.

Findings

The employees are satisfied with their salaries but due to work environment they are not fully satisfied with their jobs.

DPS have some highly talented people among the developers. DPS have good business relations with the Government of Pakistan. That is why they

have done a lot of work with different ministries.

Recommendations

They should start developing application for different mobile OS. It has a great market these days.

They should create a good working environment & made a good setup in Islamabad. Necessary Advertising should be done. New products (softwares) should be developed to capture market. They should develop a dynamic website of their company.

Conclusion

It is the age of globalization; the technology has changed the world into global village. IT has revolutionized everything even the businesses. Now people are forgetting the conventional way of doing business and now their thinking is that business cannot be done without IT. From every retail store to large firms they need automated technologies to run their businesses. For this purpose they need IT solutions & IT solutions can be provide by the software hubs like DPS.

So it can be concluded that our IT industry is growing and at the moment its future seems secure.

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The economy of the country will boom with the investment favorable policies and their smooth implementation. The role of IT in today’s economy have become an important one and it is expected to experience further growth in future which is to some extent good for our economy but it might bring with it some drawbacks. So steps should be taken to turn these drawbacks of banking sector into its advantages.

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Appendix

Mr. Usman Pasha

Team Lead/Business Analyst

BDCS Department

Mr. Tabraiz Ullah Khan

Junior Business Analyst

BDCS Department

Mr. Kamran Rafi

Head of Marketing

Web sources:

d-p-s.com

wikipedia.com

pasha.org.pk

pseb.org.pk

teradata.com

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