7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

1/41

@daai`hc Hfterfdthifdc Ufhvershty

Df Evdcudthif ia tme Bifsugers ^erbepthif Piwdr` Cduf`ry

@eterjeft ^iw`er hf Ldfjcd`esm.

Rulghtte` Ly

G`. Fedgit UccdmH@; 4

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

2/41

@daai`hc Hfterfdthifdc Ufhvershty h

Pi

Gimdgge` Gdsug Hqldc

Dssibhdte ^riaessir df` Med`

@epdrtgeft ia Lushfess D`ghfhstrdthif

Adbucty ia Lushfess df` Ebifighbs

@daai`hc Hfterfdthifdc Ufhvershty

Rulkebt; Rulghsshif ia Hfterfsmhp \epirt if Df Evdcudthif ia tme Bifsugers ^erbepthif

Piwdr` Cduf`ry @eterjeft ^iw`er hf Ldfjcd`esm.

@edr Rhr,

Zhtm `ue respebt, H wiuc` choe ti sulght tme Hfterfsmhp \epirt air yiur ohf` hfspebthif. Pmdtmds leef dsshjfe` ti ge air tme pdrthdc aucahccgeft ia tme requhregefts ia LLD @ejree.

H mdve trhe` gy lest ti jhve tme repirt d preseftdlce smdpe df` gdoe hfairgdthve ti aucahcc tme

ilkebthves ia tme stu`y. H mdve efkiye` d cit `urhfj tme prepdrdthif ia tmhs repirt.

H wiuc` choe ti bifvey gy jrdthtu`e df` tmdfos ti yiu air jhvhfj ge df ippirtufhty ti wiro if

subm d prikebt tmdt hs very gubm recevdft ti gy stu`y. H shfberecy lecheve tmdt tme prdbthbdc

ofiwce`je df` experhefbes jdtmere` arig tmhs stu`y whcc le very gubm mecpauc hf gy auture chae

air `ihfj dfy type ia resedrbm wiro.

Ha dfy bifaushif drhses ir dfy adrtmer expcdfdthif hs fee`e` H whcc le red`hcy dvdhcdlce ti expcdhf

tme gdtter ti yiu, ds tme shtudthif requhre`.

Pmdfohfj yiu.

Xiur gist ile`heft puphc,

YYYYYYYYYYYYYYYYY

G`. Fedgit Uccdm

H@; 4

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

3/41

@daai`hc Hfterfdthifdc Ufhvershty hh

Hts gy pcedsure ti berthay tmdt G`. Fedgit Uccdm, H@ Fi; 4

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

4/41

@daai`hc Hfterfdthifdc Ufhvershty hhh

Gy ahrst df` airegist jrdthtu`e ti dcghjmty Dccdm. H dcwdys prdy ti Dccdm air iur subbess df`

sdve arig dfy bdtdstripme.

Gy jrdteaucfess ti gy Biurse Pedbmer df` Hfterfsmhp Rupervhsir Gimdgge` Gdsug Hqldc.

Zhtmiut Mhs ohf` `hrebthif df` priper juh`dfbe tmhs stu`y wiuc` mdve leef d adhcure. Hf every

pmdse, arig tiphb secebthif ti `dtd biccebthif df` `dtd dfdcyshs, mhs supervhshif mds smdpe` tmhs

resedrbm repirt d`equdtecy. Dbtudccy me juh`es ge bifstdftcy df` tmus fiw ht hs pisshlce air ge

ti prepdre subm types ia repirts. Pmhs hs fit edsy tdso. Lut ht seegs ge edsher air mhs juh`dfbe. H

redccy iwe ti Mhg airever.

Gy spebhdc tmdfos ti Gdsug ^dtmdf (Mifirdlce @hrebtir ia Oeyd Jriup) wmi jdve ge d bmdfbe

ti bigpcete gy Hfterfsmhp wiro hf tme Birpirdte Iaahbe ia Oeyd Bisgethbs Chghte` df` hfsphre`

ge ti le adghchdr whtm tme hfterfdc df` exterfdc wirohfj efvhrifgeft ia Oeyd Bisgethbs

Chghte`.

H dcsi tmdfoauc ti Rulirfd (M\ Iaahber), Dsgd Doter Meerd (GPI), Fumd Odgdc Bmiw`mury

(GPI) df` Gufhrd Lhfte Rdye` (GPI) air tmehr sujjesthif ti `eshjf df` bif`ubt tme resedrbm

wiro spiftdfeiuscy.

^readbe

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

5/41

@daai`hc Hfterfdthifdc Ufhvershty hv

Pmhs hs ldse` if iy resedrbm wiro if Cduf`ry @eterjeft ^iw`er, lehfj AGBJ, ht gd`e us ji ti

miusemic`s df` hfterdbt ti ahf` iut tme bifsugers luyhfj lemdvhir. Gy ilkebthves were ti ahf`

iut wmdt dre tme gdhf aedtures bifsugers ciio hf `eterjefts wmhce luyhfj, lrdf` ciydcty tiwdr`s

d pdrthbucdr lrdf`, gdkir redsifs ia swhtbmhfj arig ife lrdf` ti tme itmer. Pi jdtmer tme `dtd H

use` tme questhiffdhres getmi`. Pmhs `dtd wds ae` hf d `dtd dfdcyshs tiic R^RR. Zhtm tme mecp ia

wmhbm H dfdcyze` df` hfterprete` tme `dtd jdtmere`, pertdhfhfj tme luyhfj lemdvhir ia bifsugers.

Dcifj whtm questhiffdhres, H dcsi use` Hfterfet ti ahf` iut dliut tme `eterjeft hf`ustry df` tme

vdrhius lrdf`s dvdhcdlce. Pmere dre gire tmdf 4> lrdf`s dvdhcdlce hf tme Ldfjcd`esm gdroet, lut

H mdve bmisef 5 gdkir lrdf`s. Ldfjcd`esm mds d `eterjeft gdroet ia dliut 44.5 lhcchif tdod ia

wmhbm Ufhcever ibbuphes d smdre ia 2>% gdohfj ht tme gdroet ced`er. Pme gdkir bigpethtirlrdf`s hf tme `eterjeft gdroet air Ufhcever dre Rqudre, DBH df` Oeyd bisgethbs df` tihcetrhes

Ct`. Pi ahjmt tmhs steep bigpeththif tme dlive gefthife` bigpdfhes bifstdftcy ruf bifsuger

prigithif hf mipe ti secc gire tmdf tme respebthve bigpethtirs.

Pme lrdf`s wmhbm H tdppe` dre Zmeec, Ph`e, \hf, Rura Exbec, Phlet df` cedvhfj itmers ds ipthif.

Bigpeththif hf tmhs gdroet hs redccy mhjm whtm Ufhcever, Rqudre, DBH df` Oeyd bisgethbs df`

tihcetrhes Ct`. etb. strdtejhzhfj df` hffivdthfj ti bdpture tme gdroet. Pme resedrbm `eshjf use` hf

gy resedrbm wds `esbrhpthve hfbirpirdthfj ofiwce`je arig sebif`dry hfairgdthif dfdcyshs,

qudchtdthve resedrbm, getmi`icijy secebthif, questhif gedsuregeft & sbdce secebthif,

questhiffdhre `eshjf df` sdgpce `eshjf ti le use`. Df` shgpce rdf`ig sdgpchfj wds `ife.

Pdrjet bustigers were gdhfcy If-Jrd`udte df` mhjmcy shfbere peipce wmi dre bifsh`ere` ds tme

auture bifsuger ia `eterjefts gdroet.

Pme dje jriup wds `eahfe`. Dred wmere resedrbm hs `ife hs @mdod @hvhshif. Gdrkiry

Tudfthtdthve Pebmfhques choe arequefby `hstrhluthif df` dfbheft getmi` ia dfdcyze were dcsi

leef use` ti gdoe tme repirt gire rechdlce df` cijhbdc.

Pme repirt hs biftdhfhfj litm ^rhgdry df` sebif`dry `dtd ti aucahcc hts edbm df` every

requhregeft.

Exebuthve Ruggdr

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

6/41

@daai`hc Hfterfdthifdc Ufhvershty v

Phtce ^dje Fugler

Bmdpter 4 ; Hftri`ubthif 4 ti 2

Cduf`ry @eterjeft ^iw`er

Rdgpchfj Ardge 4>

Rdgpchfj Getmi` 44

Rdgpchfj Rhze 4>,>>>

G.P./dffug df` hs vdcue` dt L@P :.52

lhcchif. Ihc ldse` cduf`ry sidps dre lehfj

jrd`udccy pmdse` iut. Ryftmethb `eterjefts hfbirpirdte gi`erf tebmficijy wmhbm hs kust 2 0

`ebd`es ic` df` iaaer letter vdcue air gifey.

Pme `eterjeft gdroet bifthfuius ti jriw dt d rdte dpprixhgdtecy equdc ti J@^ jriwtm hf tme

U.R. df` `evecipe` ebifighes lut hs jriwhfj dt d very mhjm rdtes hf sige dreds ds mhjm ds 4>%

hf rejhifs ia Dshd pdbhahb. Ldfjcd`esm pri`ubes dpprix. 4, 4>,>>> G.P. ia @eterjeft piw`er

per dffug. Pme gdroet jriwtm lehfj hf tme rdfje ia 4< 45% per dffug. Pme titdc `egdf`

air CDLRD ir CDR hf Ldfjcd`esm hs esthgdte` ti le driuf` > G.P. `urhfj >0 df`

dfthbhpdte` ti jriw dt tme rdte ia 4< 45% per dffug. Pmere hs fi shfjce ufht ti pri`ube

CDLRD ir CDRhf Ldfjcd`esm df` tme efthre `egdf` hs get tmriujm hgpirt ifcy. Pmhs ds d

very jii` ippirtufhty air hfvestgeft df` tme gdhf ilkebthve ia tme ufht hs ti pri`ube mhjm

qudchty, Bist eaaebthve, Lhi`ejrd`dlce df` efvhrifgeftdccy sdae Dfhifhb Ruradbtdftsair tme@eterjeft Hf`ustry ia Ldfjcd`esm.

Ldfjcd`esm @eterjeft Gdroet

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

11/41

Pme repirt hs thtce` Df Evdcudthif ia tme Bifsugers ^erbepthif Piwdr` Cduf`ry @eterjeft

^iw`er hf Ldfjcd`esm hs prepdre` ds d prdbthbdc aucahccgeft ia LLD `ejree hf @daai`hc

Hfterfdthifdc Ufhvershty. Air tmhs purpise edbm ia stu`efts hs dttdbm whtm df Irjdfhzdthif.

@urhfj tme hfterfsmhp d stu`eft mds ti prepdre d repirt if tme Irjdfhzdthif ir if lemdca ia tme

Irjdfhzdthif.

Pmhs repirt hs ldse` if d gdroet resedrbm dhge` ti jet bifsugers perbepthif if Cduf`ry

@eterjeft ^iw`er. Pme fdture ia tmhs resedrbm hs expcirdtiry df` litm qudfthtdthve df`

qudchtdthve getmi`s dre use`.

Dater airgucdthfj tme prilceg stdtegeft, d `etdhce` ldbojriuf` stu`y mds bif`ubte`. Pmhs

ldbojriuf` mecpe` ti geet febessdry ilkebthves. Pme ldbojriuf` stu`y whcc le `ife tmriujm

expcirdtiry resedrbm, ushfj chterdtures df` itmer jriup ia peipce wmi dre wecc experhefbe`.

Ldbojriuf` ia tme Rtu`y

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

12/41

Chterdture \evhew

D resedrbm repirt mds leef prepdre` if bifsugers perbepthif df` `eterjeft gdroet sbefdrhi

hf 40. Pme repirt hs hgpirtdft lebduse ia hts rebeft pulchbdthif df` ht lecifj ti tme

fehjmlirhfj biuftry. Pmus ht mds d bertdhf hgpdbt hf Ldfjcd`esm `eterjeft gdroet. Ht sdys tmdt

dliut =>% ia bifsuger wdsm tmehr bcitms hf mdf` df` evef tme gdbmhfe wdsm ir dutigdthb

sdces mds leef `ighfdte` ly piw`er `eterjefts. Adrtmer, 80% ia user use Cduf`ry @eterjeft

^iw`er df` 10% ia users jet hfacuefbe` ly tme dvdhcdlhchty ia d lrdf`. Pmus adbtirs

biglhfdthifs were gd`e df` 0 pri`ubt bifbepts (^4; Zdsmhfj gdbmhfe bigpdthlce piw`er

fee`e` hf sgdcc dgiuft evef hf mdr` wdter. \egive tiujm stdhfs df` oeeps bcitmes extrd

wmhte! ^

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

13/41

ipthfj ahfdccy air tme dcterfdthve tmdt privh`es mhg/mer whtm tme cdrjest uthchty. Ht sdys tmdt hf

@mdod bhty Rdces prigithif gdy hfbredse tme sdces air d smirt thge ir gdy le tme gessdje

sdthsahes tme bifsugers lut ht mds fi hgpdbt ti bifvhfbe tme bustiger ti lebdge ciydc Ht sdys

tmdt tme ^rhbes dre use` ly retdhc estdlchsmgefts ds df d`verthshfj dppedc ti dttrdbt bifsugers

df` rebiggef`s air d bifbrete ilkebthve air sdces prigithif. (G Rdyee` Dcdg df` G`.

Adrmdf Adruquh, >8)

\esedrbm Jdp df` Biftrhluthif dred; @urhfj tme stu`y whtm tme dvdhcdlce `dtd df`

hfairgdthif dliut Cduf`ry @eterjeft ^iw`er, ahrst tmhfj tmdt bdge dt tme bifsh`erdthif, tme

thge `urdthif (dje ia `dtd df` hfairgdthif). Dcgist dcc ia tme sebif`dry siurbes ia `dtd hs

whtmhf 5 yedrs ic`. Pmus tmey dre bifsh`erdlce. Lut lebduse ia tme `drhfj spee` ia

jcildchzdthif, rdph` bmdfje hf bifsugerspreaerefbe, bigpethtirsmhjm githve ti bdpture tme

gdroet etb. dcwdys gdoe sige resedrbm jdp.

Miwever, tme stu`y hs estdlchsme` sige resedrbm jdp df` wiroe` if tmeg. Pmree ia gdkir

resedrbm jdp dre;

h. \edsif ia lrdf` smhathfj.

hh. Qdcue ia sgecc hf bdse ia d `eterjeft lrdf`.

hhh. Bifsugers Pip ia tme Ghf` dliut Cduf`ry @eterjeft ^iw`er.

Iverdcc, tme ahf`hfj hs adrtmer gist hgpirtdft wmef dhg hs ti sedrbm ir jdtmer hfairgdthif fit

ifcy air auture use. Lut dcsi ti geet whtm pitefthdc bifsugers df` suppcy jdp. Pmhs hs df

dbd`eghb resedrbm df` hts dcsi dhge` ti jdtmer df` suppcy tme hfairgdthif df` gdfuadbture

gire bifsuger-arhef`cy Cduf`ry @eterjeft ^iw`er.

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

14/41

H dsshjfe` ti `i gy Hfterfsmhp prijrdg hf Oeyd Bisgethbs Chghte`. Pmhs Hfterfsmhp prijrdg

`eshjfe` ly tme @daai`hc Hfterfdthifdc Ufhvershty ia Ldfjcd`esm df` mdve experhefbe` iaahbhdc

airgdchthes, fee`s, wdfts, requhregefts arig Bigpdfy birpirdte iaahbe dt Fdvdfd tiwer,

Cevec-40, Jucsmdf->4

Miwever, tme resedrbm tiphb wds Df Evdcudthif ia tme Bifsugers ^erbepthif Piwdr`

Cduf`ry @eterjeft ^iw`er hf Ldfjcd`esm. H mdve `eshjfe` d lcueprhft ia tme resedrbm df`

tdoef ht air severdc d`kustgeft ti gy hfterfdc df` exterfdc Rupervhsir. Gy pdrthbhpdthif if

`haaereft eveft irjdfhze` ly Oeyd Bisgethbs Chghte` mecpe` ge ti `eterghfe bifsugers

psybmicijy df` cdter tmdt mecpe` ge ti bifvhfbe tme respif`efts ti dttef` tme gdroet resedrbm.

Rbipe ia tme Rtu`y

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

15/41

BMD^PE\ PZI

Ilkebthves, Getmi`icijy df` Chghtdthifs ia tme stu`y

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

16/41

Pme aicciwhfj repirt gdohfj respifshlhchty mds leef jhvef ti ge hf ir`er ti gdoe geuf`erstdf` tme redc efvhrifgeft ia tme gdroet hf wmhbm resedrbm hs bif`ubte`. Gdroethfj

resedrbm, lehfj d very hgpirtdft ahec` ia stu`y hf gdfdjegeft bdf ifcy le cedrfe` tmriujm

prdbthbdccy wirohfj hf tme gdroets. Pme sulkebt ia gy stu`y lehfj df AGBJ pri`ubt gd`e ge

ji df` hfterdbt whtm tme miusemic`s df` ofiw tmehr luyhfj lemdvhir, preaerefbes df`

expebtdthifs arig tme `eterjefts tmey use. Hf gy stu`y H `eahfe` gy resedrbm ilkebthves

bcedrcy.

Ilkebthves;

Pi gedsure Bifsugers preaerefbe tiwdr` cduf`ry `eterjeft hf Ldfjcd`esm.

Pi ahf` iut tme redsif wmy Bifsugers smhat ti `haaereft cduf`ry `eterjeft lrdf`

hf Ldfjcd`esm.

Pi gdoe sige rebiggef`dthifs recdte` ti `eterjeft gdroet hf Ldfjcd`esm.

Iverdcc, tme dhg ia tme resedrbm tmdt bivers dcc ilkebthves hs ti dssuge tme auture sbhefthahbdccy.

Pme ilkebthves mefbe set pdve` tme wdy air tme exmdusthve resedrbm tmdt bif`ubte` hf tme ahec`

ti ecdlirdte df` dfdcyze sepdrdtecy hf ir`er ti jet d bigpcete df` d `yfdghb ivervhew.

Ilkebthves ia tme Rtu`y

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

17/41

Pmhs hs df expcirdtiry resedrbm hf fdture. Hf wmhbm `dtd mds leef biccebte` tmriujm d wecc-

pcdffe` questhiffdhre df` vhshthfj mhjmcy pipucdte` dreds hf @mdod Bhty. Pme dhg ia tmhs

resedrbm hs ti `rdj iut tme burreft df` pitefthdc redsifs wmhbm mdve tme dlhchty ti mhjmcy eaaebt

if preseft df` auture `eterjeft gdroet hf Ldfjcd`esm. Pmhs hs d resedrbm ti RZIP iut tme

preseft `eterjeft gdroet df` pri`ube vdcudlce hfairgdthif espebhdccy air d gdroeter.

Fdture ia @dtd; Ldshbdccy tmhs repirt hs ldse`/aiuf`e` if ^rhgdry siurbe ia @dtd. Dcsi

sebif`dry siurbes ia `dtd (Hfterfet, Chfe Gdfdjer) were hf fee` ti represeft tme Bigpdfy

priahce, Ghsshif, Qhshif, df` Qdcues etb. Pme bigpdfy wmhbm mds d``e` tme vdcue ti gdroet

resedrbm df` prepdre d repirt if ht.

@ebhshif wds ti dvih` tme sebif`dry `dtd ds gubm ht wds adre. Ht lebduse ia bifachbt, rechdlhchty,

perhsmdlhchty, lhdsfess df` ds wecc ds air tme tmhr`-pdrty `ighfdfbe. Dfitmer redsif ti dvih`

tmeg hs ti gdoe tme resedrbm wiro gire dbbeptdlce df` up ti `dte`. Lebduse miw gdfy

sebif`dry siurbes ia `dtd were dvdhcdlce dcgist dcc ia tmeg dre pri`ube` up ti 5 yedrs dji.

Dcsi tme sebif`dry siurbes ia `dtd mdve leef use` ti `eshjf tme questhiffdhre. Hfterfet,

Experts df` tme liio were tme siurbes arig wmhbm tme hgpirtdft questhifs df` tmehr respebthve

represeftdthif mdve leef dbofiwce`je`. Ds tmhs hs df dbd`eghb resedrbm, ht wds gdf`dtiry ti

jdtmer sige h`eds df` ofiwce`je leaire `eshjf tme wmice resedrbm wiro.

Rdgpchfj Ardge;

Pdrjet respif`efts ia tmhs resedrbm hfbcu`e;

d. If-Jrd`udthif ir Jrd`udte` peipce (Lebduse ti `eterghfe tme auture ia

`eterjeft gdroet)

l.Miusewhae (Pi ofiw tme preaerefbe ia miusemic` wiroer)

Pme dhg ia tmhs repirt wds ti evdcudte tme perbepthif df` preaerefbe ia preseft df` pitefthdc

bifsugers ia cduf`ry `eterjeft piw`er. Dhge` tmdt, tme tdrjet djes ia tme respif`efts were ti

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

18/41

Rdgpchfj Getmi`; Ht wds d Tuesthiffdhre getmi`. Ahec` survey tmriujm privh`hfj d survey

airg (ledrhfj respif`dfts H`efthty, GBTs df` Ipef Ef`e` Tuesthif). Bifsh`erhfj tme

eaaebthvefess df` tme cifjevhty ti airebdst tme upbighfj requhregeft, tme getmi` mds leef

secebte`. Df` tme dwdrefess wds dliut tme ^myshbdc, ^sybmicijhbdc, Ahfdfbhdc hssues, \hjmt

Pdrjets, Phgechfess df` gdfy itmer adbts wmhce mdve gd`e gy `ebhshif.

(\esedrbm Tuesthifs)

\espif`efts H`efthahbdthif (Bifah`efthdc ^drt);

d.Jef`er

l.Dje

b.Ibbupdthif`.Gdhchfj D``ress

Gucthpce Bmihbe Tuesthif (GBT);

e.Miw `i yiu wdsm yiur bcitmes9

a. Zmhbm hs tme `eterjeft yiu dre ushfj fiw9

j.Miw `h` yiu hfacuefbe` ti yiur burreft `eterjeft lrdf`9

m.Zmdt hs tme redsif lemhf` smhathfj ti yiur burreft lrdf` arig tme prevhius

ife9

h.Jeferdccy, hf wmhbm shze yiu purbmdse yiur `eterjeft9

k.Phcc fiw tme gist sdthsayhfj lrdf` mds leef9

Choert Rbdce (\espifse Bdtejirhes; Rtrifjcy @hsdjree, @hsdjree, Feutrdc, Djree, Rtrifjcy

Djree);

o.Cduf`ry `eterjeft piw`er hs efiujm ti wdsm tme bcitm.

c. Rgecc ia d `eterjeft piw`er hs hgpirtdft.

g.Ht ghfhghzes litm thge df` cdlir ti wdsm tme bcitm djdhfst sidp.

Ipef Ef`e` Tuesthif;

f.Zmef yiu tmhfo ia `eterjefts, wmhbm tmhfjs bige dt yiur ghf`9

Dcsi edbm ia tme Gucthpce Bmihbe Tuesthifs ledrhfj df Itmer ipthif ti gdoe tme dfswer

gire acexhlce df` lhds-aree.

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

19/41

Rdgpce Rhze; Rhfbe edbm survey hs `haaereft, tmere dre fi mdr` df` adst ruces air `eterghfhfj hts

shze. Pme `ebh`hfj adbtirs wds tme sbdce ia tme survey iperdthifs dre thge, bist, iperdthifdc

bifstrdhfts df` tme `eshre` prebhshif ia tme resucts. Evdcudte` df` dssess edbm ia tmese hssues.

Pmereaire `ebhshif wds ti pri`ube 4>> Tuesthiffdhres ds Rurvey Airg df` `hstrhlute` whtmhf

litm gdce df` aegdce.

Lu`jet; Ds tme survey wds bif`ubte` dgifj tme @mdod @hvhshif df` tme tdrjet bcdsses were

wecc spebhahe`, df` sdgpchfj shze hs dcsi whtmhf d wecc `eterghfe` qudfthty, survey bist wds

very wecc pcdffe` df` tmus ht wds fit tii expefshve. Miwever hfbcu`hfj `ebhshif gdohfj

pribess (jdtmerhfj sebif`dry `dtd, dbd`eghb gdterhdcs), repri`ubhfj survey airgs, bifvhfbhfj

bists, trdfspirtdthif bists ht wds up ti 2,5>>.>> tdod.

Phge; Ds tme resedrbm hs ldse` if prhgdry siurbes ia `dtd df` ht wds bif`ubte` ly

Tuesthiffdhre getmi`. Ht mds tdoef dpprixhgdtecy up-ti 1> `dys arig hftri`ubthif thcc aucc

bigpcethif ia tme repirt. Ir ht mds tdoef < giftms ir dlive. Ht hs wecc dbofiwce`je` tmdt thge

hs d lhj hssue df` cifjevhty hs ife ia tme gist biggif bmdrdbterhsthbs ia tmhs ohf`s ia resedrbm.

Ziros were `e`hbdte` df` tme qudchty ia `dtd wds jit tip prhirhty.

Tuesthiffdhre testhfj;Pmhs hs d auf`dgeftdc step hf `eveciphfj d questhiffdhre. Pesthfj mecps

`hsbiver piir wir`hfj ir ir`erhfj ia questhifs? h`efthay errirs hf tme questhiffdhre cdyiut df`

hfstrubthifs? `eterghfe prilcegs bduse` ly tme respif`eft's hfdlhchty ir ufwhcchfjfess ti

dfswer tme questhifs? sujjest d``hthifdc respifse bdtejirhes tmdt bdf le pre-bi`e` if tme

questhiffdhre? df` privh`e d prechghfdry hf`hbdthif ia tme cefjtm ia tme hftervhew df` dfyreausdc prilcegs. Pesthfj bdf hfbcu`e tme efthre questhiffdhre ir ifcy d pdrthbucdr pirthif ia ht.

D questhiffdhre whcc dt sige pihft hf thge mdve ti le auccy teste`.

Pmus tme questhiffdhre wds pri`ube` df` sulghtte` ti tme dbd`eghb experts df` itmer

experhefbe` persifs. Ht wds bmeboe` air hts uf`erstdf`dlhchty (edsy wir`hfj, stdf`dr` airg ia

seftefbes, jrdggdthbdc birrebthif, df` sequefthdc `ebirdthif), bigairtdlhchty df` recevdfbe. Ht

wds dcsi leef teste` ly repchbd ia tdrjet bcdsses ia peipce. Pmef tme questhiffdhre wds

repri`ube` df` ahfdchze`.

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

20/41

Rteps djdhfst lhdsfess df` errir; Ds tme wmice resedrbm survey hs bif`ubte` tmriujm

Tuesthiffdhre getmi`. ^rdbthbes were ti dvih` gist bifah`efthdc hssues df` dcsi trhe` lest ti

`eshjf tme questhiffdhre up-ti jef`er, bcdss, zife, rechjhif, bucturdc, tmhfohfj df` itmer

`hsbrhghfdthve adbtirs. Pmus hts aree efiujm arig biftriversy, mhjm sefshthvhty df`

ghsrepreseftdthif. Dcsi, ti dvih` lhdsfess tme gdterhdcs ia tme questhiffdhre hs `eshjfe`

respebthvecy hf dbbir`hfj ti tmehr fee`s df` cess sefshthve ti sefshthve.

Pi dvih` sdgpchfj df` fif-sdgpchfj errir, tme questhiffdhre wds leef bmeboe` severdc thge

df` birrebte` ds gubm ht pisshlce. Hts ti le gefthife` wmhce bmeboe` tme questhiffdhre, Pdlce

Fi. 4>.4(Bm-4>, E`.5) tmdt hs gefthife` dt tme liio ia Gdroethfj \esedrbm ia tme wrhter

Feresm O. Gdcmitrd, wds aicciwe`. Pme questhiffdhre hs bmeboe` jrdggdthbdccy df` hf fdthve

gdffer.

@dtd Tudchty; Ds Fi gdtter miw gubm pcdffhfj df` testhfj jies hfti d survey, sigetmhfj

ufexpebte` whcc iatef mdppef. Ds d resuct, fi survey hs ever peraebt. Tudchty dssurdfbe

prijrdgs subm ds hftervhew trdhfhfj, hfairgdthif e`hthfj, bigputer prijrdg testhfj, if-

respif`eft aicciw-ups, `dtd biccebthif df` iutput spit-bmebos dre requhre` df` wds if dbthif

ti ghfhghze if-sdgpchfj errirs hftri`ube` `urhfj vdrhius stdjes ia tme survey. Rtdthsthbdc

qudchty-biftric prijrdgs efsure tmdt tme spebhahe` errir cevecs dre biftricce` ti ghfhgug. Pmus

tme `dtd qudchty hs oept bdreauccy.

@dtd pribesshfj pcdfs; Use` R^RR 41.> dfdcythbdc siatwdre ti dfdcyze tme arequefby

(Rtdf`dr` @evhdthif, @dtd Ghsshfj qudfthty, ^erbeftdjes, Bmdrts) df` adbtir dfdcyshs. Dcsi

prepdre` d Zir` `dtd ahce if tme dfswer ia Ipef Ef`e` Tuesthif.

Dt tme ef` ia survey, d `dtdldse ia tme questhiffdhre mds leef pri`ube`. Pi trdbo edshcy air dfy

ohf`s ia birrebthif hf auture edbm ia tme mdr` bipy ia questhiffdhre mds `ebirdte` fugerhbdccy

df` stdpce` whtmhf severdc luf`ces. Pmef tme dfswer ia edbm questhiffdhre Efbi`e` dt tme

`dtdldse ia R^RR 41.>very bdreauccy df` tdoef air tme dfdcythbdc stdjes. Ds tmere wds df ipef

ef`e` questhif df` edbm ia dfswer vdry arig persif ti persif. Pme `dtd ahces dcsi ledrhfj d

wir` ahce ia dcc tme ipef ef`e` dfswers.

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

21/41

Lebduse ia gdfy ufbertdhf redsif. Fi resedrbm bdf ever le birrebt. Pmere dcwdys mds sige

chghtdthif rejdr`hfj Phge, \echjhif ir sibhdc Lechea, Cdoe ia experhefbe, Cdoe ia bifah`efthdc

`dtd, Refshthvhty, Hfdlhchty df` Ufwhcchfjfess etb. Pmhs resedrbm dcsi ledrs d aew chghtdthifs.

h. Aew experhefbe; Ds tme resedrbm hs df dbd`eghb resedrbm df` biftdhfs if prhgdry `dtd.

Ht wds bif`ubte` whtm d aew experhefbe. Pme efthre resedrbm hs mhjmcy hfacuefbe` ly

dbd`eghb ofiwce`je df` tme rebiggef`dthif ia tmhr` pdrty (dbd`eghb experts df`

`egi respif`efts).

hh. Bifah`efthdc `dtd;Hf gdfy bdses, tme respif`efts were ufwhcchfj ti gefthif dje df`

use` ti gefthif tme gdhf dred ia chvhfj rdtmer tmdf spebhay gire. Ds exdgpce; @mdod.

Pmus gdfy were ufbifah`eft ti gefthif gdfy ia tmhfjs wmhbm tmey were requeste` ti

dttegpt.

hhh. \espif`eftsHfdlhchty df` Ufwhcchfjfess; Ht wds dfitmer shjfhahbdft gdtter. D aew

fugler ia respif`efts sohppe` survey questhifs. Ht lebduse ia sigewmere tmey were

bifause` df` sigewmere tmey trhe` ti oeep suspefse.

Miwever, tme repirt ledrs tmise twi ia chghtdthif. Pme uf`erstdf`hfj ia respif`efts df`

respifses mdve gd`e ht vdcudlce df` ht biftdhfs Pip ia tme Ghf` ia preseft df` pitefthdc

bifsugers ia Cduf`ry @eterjeft ^iw`er Gdroet. Zhsm hs tmdt tme auture resedrbmer bdf liist

tme resucts ia burreft test ly stu`yhfj tme itmer rejhifs ia Ldfjcd`esm ushfj shghcdr type ia

stu`y.

Chghtdthifs ia tme Rtu`y

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

22/41

BMD^PE\ PM\EE

Dfdcyshs df` Ahf`hfjs

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

23/41

Pmhs pdrt ia tme repirt hs ledrhfj tme siuc ia tme repirt. Mere dfdcythbdc tdlces dre dttdbme` whtm

fugerhbdc ahjure. Zhtm tme usudc expcdfdthif. ^he bmdrt ia edbm dfdcyshs dcsi lehfj gefthife`

ti ahjure-iut df edrcy h`ed dliut tme bifsuger redbthif ia cduf`ry `eterjeft piw`er hf

Ldfjcd`esm. Pme dfdcythbdc pdrt hs bifshsts ia 4< vdrhdlces. Pme siuc pdrt ia tme repirt stdrts

fiw.

Dliut \espif`efts Jriup;

Jef`er

Arequefby ^erbeft Qdch` ^erbeft

Bugucdthve

^erbeft

Qdch` Gdce 1= 1=.> 1=.> 1=.>

Aegdce 2< 2 2 4>>.>

Pitdc 4>> 4>>.> 4>>.>

Mere, tme sdgpce shze hs 4>>. Gdce respif`efts were 1= ir 1=% dfs tme aegdce respif`efts

were 2< ir 2>% hs ehtmer gdce ir

aegdce. Ds dcc tme respif`efts dttegpte` tmhs tdrt. Pme fugler ia ghsshfj `dtd hs I.

Dje

Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft

Qdch` - 20.2 20.2

.=

>.>

Pitdc 88 88.> 4>>.>

Ghsshfj Rysteg 4 4.>

Pitdc 4>> 4>>.>

Mere mehjmt fugler ia respif`efts hs letweef djes

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

24/41

Ibbupdthif

Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft

Qdch` Rtu`eft := :=.> :=.> :=.>

Lushfessgdf 2 2.> 2.> =4.>

Egpciyee 4> 4>.> 4>.> 84.>

Miusewhae 8 8.> 8.> 4>>.>

Pitdc 4>> 4>>.> 4>>.>

Pme dfdcythbdc tdlce air ibbupdthif sdys tmdt := hf qudfthty ir :=% ia respif`efts dre stu`efts

(if jrd`udthif). 4>% dre egpciyees df` hts sebif` mehjmt jriup ia respif`efts. 8 ir 8% ia

respif`efts dre miusewhae df` 2 ir 2% ia respif`efts dre lecifj ti ghbri cevec lushfess. Zhtm

zeri ghsshfj vdcue tme bigpcethif rdte hs 4>>%.

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

25/41

Cibdthif

Arequefby ^erbeft Qdch` ^erbeft Bugucdthve ^erbeft

Qdch` @mdfgif`h .> .0 .0

Gimdggd`pur 2.4 12.2

Lifisry < 15.2

Mdthrpiic 5 5.> 5.4 :>.0

Cdcldjm 5 5.> 5.4 :5.5

Bdftifgeft < ::.1

Gimdomdch 2 2.> 2.4 =>.1

Kdtrdldrh 4 4.> 4.> =4.1

^urdf @mdod < =2.:

Zdrh 4 4.> 4.> =0.:

Rdvdr 4> 4>.> 4>.< 80.8

Adrgjdte < 81.8

Dzhgpur 2 2.> 2.4 4>>.>

Pitdc 8= 8=.> 4>>.>

Ghsshfj Rysteg <

Pitdc 4>> 4>>.>

Ds tme resedrbm wiro hs bif`ubte` hf @mdod bhty df` driuf` ia 41 ia `haaereft dreds. Pme

mehjmt

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

26/41

GBT questhifs dfdcyshs df` ahf`hfj

T.4 Miw `i yiu wdsm yiur bcitmes9

Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft

Qdch` Mdf` 84 84.> 84.8 84.8

Zdsmhfj gdbmhfe : :.> :.4 88.>

Cduf`ry 4 4.> 4.> 4>>.>

Pitdc 88 88.> 4>>.>

Ghsshfj Rysteg 4 4.>

Pitdc

4>> 4>>.>

^eipces were dso ti sdy tmehr wdy ti wdsm tme bcitms df` 84 peipces sdh` tmdt tmey use mdf`.

Adrtmer, : peipce d`ipte` ti wdsmhfj gdbmhfe. Ifcy 4 persif sdh` tmdt Me bmiise @milh ir

Cduf`ry servhbe. Fiw, ifbe ht privhfj tmdt yet tme yiufj jeferdthif ia Ldfjcd`esm hs d`ipte`

whtm tme trd`hthifdc wdy ia bcedfhfj tme bcitm. Zdsmhfj gdbmhfe hs fit tmdt gubm hgpirtdft yet.

Mere ghsshfj vdcue hs 4.

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

27/41

T. 24.> 24.>

Rura exbec 05 05.> 05.> :1.>

\hf

Ph`e 4 4.> 4.> 8=.>

Phlet 4 4.> 4.> 88.>

Itmer 4 4.> 4.> 4>>.>

Pitdc 4>> 4>>.> 4>>.>

Arig tme dlive `dtd hts fiw bcedr tmdt gist ia tme peipce dre ushfj Rura Exbec. Dpprixhgdtecy

05 ir 05% ia peipces use Rura Exbec, 24 peipce use wmeec df`

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

28/41

T.2 Miw `h` yiu hfacuefbe` ti yiur burreft `eterjeft lrdf`9

Arequefby ^erbeft Qdch` ^erbeft

Bugucdthve

^erbeft

Qdch` PQ/Fewspdper 1: 1:.> 1:.> 1:.>

AG rd`hi/Lhcc

lidr`/Bdgpdhjfhfj< 18.>

Adghcy/Arhef`s/\etdhcer 24 24.> 24.> 4>>.>

Pitdc 4>> 4>>.> 4>>.>

Mere, respif`efts mdve smdre` tmdt miw tmey were hfacuefbe` ly tme lrdf` tmdt tmey ushfj fiw.

Df` tme ahf`hfj sdys tmdt tme yiufj jeferdthif hs bifthfuhfj hts hfterest if PQ df` Fewspdper

df` ht bifahfe` tme pipucdrhty ia AG rd`hi, Lhcc Lidr` ir evef Bdgpdhjfhfj.

D `hsthfjuhsme` pdrt ia 24 respif`efts were hfacuefbe` ly Arhef`, Adghcy df` \etdhcer.

Miwever, tme dlive tdlce smiw us tmdt PQ df` fewspdper hs yet miw gubm hgpirtdft ti

bif`ubt prigithifdc dbthvhthes.

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

29/41

T.0 Zmdt hs tme redsif lemhf` smhathfj ti yiur burreft lrdf` arig tme prevhius ife9

Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft

Qdch` ^rhbe 5 5.> 5.> 5.>

^ipucdrhty 41 41.> 41.>

D``hthifdc spebhdc aedtures 5 5.> 5.>

Letter bcedfhfj 15 15.> 15.> 84.>

Dvdhcdlhchty 0 0.> 0.> 85.>

Itmer 5 5.> 5.> 4>>.>

Pitdc 4>> 4>>.> 4>>.>

Gist ia tme respifses smiw tmdt tme redsif lemhf` bmdfjhfj tmehr prevhius lrdf` wds

bcedfhfj. Dgifj 4>> ia respif`efts, 15 mdve swhtbme` tmehr lrdf` ifcy air bcedfhfj hssue.

Dcsi 41 peipces (sebif` mehjmt fugler ia respif`efts) `h` ht air pipucdrhty. Pwi sdh` tmdt

tmey mdve bmdfje` whtmiut dfy redsif df` ifcy ife mds bmdfje` ht air sohf hssue. Pmereaire

we bdf b ifbcu`e tmdt ha d lrdf` wds ti h fbredse hts `egdf` df` gdroet smdre ht smiuc`

bifbeftrdte if tme bcedfhfj bdpdbhty df` priper prigithifdc dbthvhthes ia tme cduf`ry `eterjeft

piw`er df` ht smiuc` le gire tmdf itmer d``hthifdc aedtures ia tme pri`ubt.

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

30/41

T.5Jeferdccy, hf wmhbm shze yiu purbmdse yiur `eterjeft9

Arequefby ^erbeft Qdch` ^erbeft

Bugucdthve

^erbeft

Qdch` Cess tmdf 4>>jg 40 40.> 40.4 40.4

4>> ti >jg

4oj 0 0.> 0.> 4>>.>

Pitdc 88 88.> 4>>.>

Ghsshfj Rysteg 4 4.>

Pitdc 4>> 4>>.>

Pmhs tdlce hs smiwhfj tme qudfthty rdfje ia tme pri`ubts tmdt tme respif`efts use. Gist ia tme

respif`efts use tme -5>>jg `eterjeft. Zmhbm hs recdte` whtm tme Rura Exbec df` Zmeec

wmhbm dre respebthvecy dgiufts ti 05 % df` 24% ia tme titdc respif`efts. Rebif` gist

pipucdr qudfthty hs 4>>->jg wmhbm hfbcu`es \hf gistcy. Mefbe, arig tme `dtd dfdcyshs ht

lebiges bcedr tmdt gist ia tme peipce bifsuge `eterjeft piw`er dt d lhj dgiuft. Ghfh ^db

jets fext prhirhty.

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

31/41

Choert Rbdce dfdcyshs df` ahf`hfj

T.1 Cduf`ry `eterjeft piw`er hs efiujm ti wdsm tme bcitm. Miw `i yiu evdcudte ht9

Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft

Qdch` Rtrifjcy @hsdjree 4: 4:.> 4:.2 4:.2

@hsdjree 4: 4:.> 4:.2 20.:

Feutrdc 40 40.> 40.2 08.>

Djree 2= 2=.> 2=.= =:.=

Rtrifjcy Djree 4< 4 4>.>

Pitdc 8= 8=.> 4>>.>

Ghsshfj Rysteg <

Pitdc 4>> 4>>.>

Pme aicciwhfj tdlce biftdhfs tme `dtd ia Choert sbdce df` dgifj tme 5 `haaereft gedsuregeft

cevecs. Miwever, peipce were dsoe` ti gedsure dliut wmetmer cduf`ry `eterjeft ^iw`er hs

efiujm ti wdsm tme bcitm ir fit. Gist ia tme peipce (2=%) djree df` ifcy 4

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

32/41

T.: Rgecc ia d `eterjeft piw`er hs hgpirtdft. Miw `i yiu evdcudte ht9

Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft

Qdch` Rtrifjcy @hsdjree 4> 4>.> 4>.4 4>.4

@hsdjree = =.> =.4 4=. 8.4 05.5 :

Pitdc 88 88.> 4>>.>

Ghsshfj Rysteg 4 4.>

Pitdc 4>> 4>>.>

Pmhs tdlce smiwhfj tmdt 05% peipce djree` tmdt sgecc hs dcsi hgpirtdft air `eterjeft piw`er

df`

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

33/41

T.= Ht ghfhghzes litm thge df` cdlir ti wdsm tme bcitm djdhfst sidp. Evdcudte ht.

Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft

Qdch` > 4 4.> 4.> 4.>

Rtrifjcy @hsdjree 4> 4>.> 4>.4 44.4

@hsdjree = =.> =.4 48. 1.4 28.0 10.1

Rtrifjcy Djree 25 25.> 25.0 4>>.>

Pitdc 88 88.> 4>>.>

Ghsshfj Rysteg 4 4.>

Pitdc 4>> 4>>.>

Pme dlive dfdcythbdc tdlce ledrhfj tme `dtd dliut yiufj bifsugers perbepthif if cduf`ry

`eterjeft piw`er djdhfst cduf`ry sidp. Gist ia tme peipce djree tmdt `eterjeft piw`er

ghfhghze thge df` cdlir djdhfst sidp df` sebif` gist ia tme peipce strifjcy djree whtm ht.

Lesh`es, 4> peipces dre strifjcy `hsdjree whtm ht. Mere ghsshfj vdcue hs 4.

Miwever, tme aicciwhfj resedrbm hs bifahrge` dliut tme bifsugers pishthve pi hft-ia-vhewdliut cduf`ry `eterjeft piw`er djdhfst cduf`ry sidp.

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

34/41

Ipef Ef`e` Tuesthif df` @hsbusshif;

T.8 \espif`efts Zere dsoe` ti smdre tmehr Pip ia tme Ghf` wmef tmey tmhfo dliut

Cduf`ry @eterjeft ^iw`er.

D shjfhahbdft fugler ia peipce mds gefthife` Zmeec. Ht gdy lebduse ia tme edrcy eftry df`

subbessauc PQ Bigerbhdcs. Ht ti le gefthife` tmdt tme gdkirhty fugler ia respif`efts hf

Ldfjcd`esm hs yet mhjmcy hfacuefbe` ly PQ biggerbhdcs ifcy df` hts dliut tme yiufj

jeferdthif. Miwever, lesh`es wmeec d aew fugler ia tme respif`efts were gefthife` tme

fdge ia Rura Exbec df` \hf.

Gdfy dre gefthife` tmdt tmey rebijfhze Zdsmhfj Bcitm. Hts gdy le lebduse ia tme

hfterrecdthif letweef `eterjeft piw`er df` `hrty bcitm. Biggif ^eipces hf Ldfjcd`esm use

tme `eterjeft piw`er gdhfcy ti wdsm tme bcitm. Pmus `eterjeft piw`er jit hts strefjtms gdhfcy

air tme dlhchty ti bcedfhfj tme bcitm.

Gdfy dcsi bifberfe` dliut tme sgecc sdyhfj hts d surpcus df` tmey expebt gdfy ia jii` sgecc.

Fi ife bcdhge` dliut exhsthfj sgeccs. Lut arig tme pihft ia vhew ia bifsugers sgecc fit

gdf`dtiry dt dcc. Lut ha tme sgecc biges. Ht smiuc` le mhjmcy verhahe` leaire ht biges air

biggerbhdc githve. Lebduse ha tme sgecc whcc `hsbigairt tme bifsuger. Bertdhfcy tmey whcc

swhtbm tme lrdf`. Rgecc hs tmdt ohf`s ia tmhfj tmdt represefts us aresmfess df` hgpdbts if iur

dbbeptdfbe ti itmers. Miwever hts very gubm hgpirtdft.

Exbepthfj, respif`efts were dcsi sdh` tmdt tmey regegler piw`er sidp, syftmethb, sh`e eaaebt,

prhbe, pipucdrhty, pdhfaucfess, dvdhcdlhchty, Useaucfess, Rhze ia tme pri`ubt etb. Qery aew dcsi

gefthife` tmdt tmey aeec df ir`er ti wdsm bcitm, bifsh`er bifvefhefbe df` edsegeft hf bdse iatmhfohfj dliut cduf`ry `eterjeft piw`er.

Lesh`es, ife ia tme ife muf`re` respif`efts sdh` iut ia tme questhifs df` rebiggef`e` ti

ipef XiuPule bmdffec reaerrhfj ti tme d``hbthif ia yiufj jeferdthif. Me dcsi rebiggef`e`

ti `i `iir ti `iir gdroethfj df` exegpchahe` tme subbess ia Rdf`dchfd Rdf`dc Ridp ushfj tme

aicciwhfj getmi`.

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

35/41

BMD^PE\ AIU\

\ebiggef`dthifs df` Bifbcushif

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

36/41

Dt tme ef` ia resedrbm, hts fiw bcedr tmdt tme Cduf`ry @eterjeft Gdroet hf Ldfjcd`esm hsjdhfe` pipucdrhty djdhfst cduf`ry sidp df` itmer recdte` wdsmhfj gdterhdcs. Bifberfhfj hssue

hs tmdt tme yiufj jeferdthif hs dcsi d`ipte` hf use ia Cduf`ry @eterjeft ^iw`er. Fiw, ldse`

if tme prhgdry `dtd, tme bigpdfhes bdf `eepcy bifbeftrdte if sige hssues recdtes tme aicciwhfj

pri`ubt. Pme oey ahf`hfjs tmdt tme resedrbm wiro hs experhefbe` dre `esbrhle` leciw whtm

fugerhbdc ir`er.

@eshjf d `eterjeft tmdt hs eaahbheft litm hf mdf` df` wdsmhfj gdbmhfe.

D wecc-`eahfe` bigpdrhsif letweef seca-`eterjeft pri`ubt df` bigpethtirs pri`ubt hs

mhjmcy rebiggef`e` leaire biggerbhdccy tdoe tme @eterjeft dt gdroet.

Lebduse ia sefshthvhty, sgecc ia d `eterjeft bdf jet d priper df` smdrper ilservdthif.

Tudchty biges ahrst. Hf tmdt hssue tme `eterjeft piw`er smiuc` mdve ti pdss df h`edc

cevec ia bcedfse.

D cifj thge ilservdthif hs mhjmcy rebiggef`e` ti RIZP iut tme pri`ubt gubm

eaahbheftcy df` air tme dbburdby ia fext steps.

Pry ti jet bifsugers tip ia tme ghf` ti `eshjf mhjmcy eaaebthve prigithifdc dbthvhthes.

@eshjf mhjmcy mugdf-psybmicijy `ighfdte` prigithifdc tdbthbs lebduse ti jet tip

dttefthif ia tdrjet pipucdthif.

\ejucdr gdroet resedrbm hs gdf`dtiry. Lut hf subm d wdy tmdt whcc fit hrrhtdte tme

bifsugers. Itmerwhse ht bdf mdrg tme lrdf` vdcue.

Iverdcc, d wecc reaerre` lcueprhft tmdt hs aiuf`e` if gdroet resedrbm, RIZP dfdcyshs, cifj

terg ilservdthif df` gdroethfj pcdf hs mhjmcy rebiggef`e` df` edbm df` every ia tme

`ebhshif smiuc` le gd`e arig tme pihft-ia-vhew ia d bifsuger.

\ebiggef`dthifs

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

37/41

Rhgpcy d resedrbm lebiges very eaahbheft df` dbbeptdlce wmef ht biftdhfs prhgdry `dtd wmhbm

dre bifsuger irhefte`. Adrtmer ht lebiges gire redsifdlce wmef ht lebiges d`kuste` whtm wecc

verhahe`, df` mhjmcy dfdcythbdc sebif`dry `dtd. Dcc tmhfjs dre wecc d`kuste` df` represefte`

whtm fugerhbdc ir`er, tdlucdr getmi` df` `hdjrdgs. Air letter uf`erstdf`hfj, tme repirt hs

aiuf`e` if expresshve tebmfhques.

Pmhs repirt hs biftdhfhfj stu`y suggdry ia sebif`dry `dtd df` resedrbm resucts `etdhchfj tme

hf`hbdthif, pitefthdchty df` rebiggef`dthif. Ht biftdhfs fee`y fews, resedrbm jdp, resedrbm

ilkebthves, types, tdbthbs, tdrjet pipucdthif, getmi` ia resedrbm, dfdcyshs df` hfterpretdthif,

rebiggef`dthif whtm vdcudlce evh`efbes (stu`y gdterhdcs, `dtd siurbes, reaerefbes etb.).

Ahfdccy, tme repirt hs dhge` `urhfj tme gist hgpirtdft pdrt ia Jrd`udthif hfterfsmhp df`

biftdhfs brubhdc `dtd df` hfairgdthif ia preseft df` pitefthdc Cduf`ry @eterjeft Gdroet ia

urldf df` ds wecc ds rurdc dreds hf Ldfjcd`esm.

Bifbcushif

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

38/41

@\. \HPERM O. ^DPEC (40). HF@HDF @EPE\JEFP HF@URP\X; FEE@ AI\ FEZ

QD\HDFP PI PD^ ^IPEFPHDC JD^R ^J \esedrbm Befter air Jiverfdfbe Rystegs,Jukdrdt Pebmficijhbdc Ufhvershty, Dmge`dld`, ^ 4, >:2rc, ^ 2, 5, :

G Rdyee` Dcdg df` G`. Adrmdf Adruquh (>8). Eaaebt ia Rdces ^rigithif if BifsugerLrdf` ^reaerefbeYD Bdse Rtu`y ia Cduf`ry @eterjeft hf @mdod Bhty Bifsugers, Qic. 2 Fi.

/`/4fvITOGRRITizqT@[r15-

vKqPgsGBPbAJO@Zb^s4B5us/e`ht9fiYre`hrebt7true#respifse7DBX@LFjz\Ps4sTljqFh

wBb>-OI^dpGFzOlx

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

39/41

@daai`hc Hfterfdthifdc Ufhvershty

Qdrhdlce Chst;

4. Bcedfhfj

.

Cdlir

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

40/41

@daai`hc Hfterfdthifdc Ufhvershty

Cduf`ry @eterjeft ^iw`er

Jef`er; Dje; Ibbupdthif; D``ress;

4.

Miw `i yiu wdsm yiur bcitmes9d. Mdf`

l. Zdsmhfj gdbmhfe

b. @milh ir cduf`ry

`. Itmer

>jg

l.

4>> ti >jgb. ti 5>>jg

`. Ir

7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.

41/41

1. ^cedse \ed` Bdreauccy df` rdte yiur preaerefbe ly ( I ) gdrohfj;

Rtrifjcy

@hsdjree@hsdjree Feutrdc Djree

Rtrifjcy

Djree

Cduf`ry `eterjeft piw`er hs

efiujm ti wdsm tme bcitm 4 < 2 0 5

Rgecc ia d `eterjeft piw`er hs

hgpirtdft4 < 2 0 5

Ht ghfhghzes litm thge df` cdlir

ti wdsm tme bcitm djdhfst sidp4 < 2 0 5

:. Zmef yiu tmhfo ia `eterjefts, wmhbm tmhfjs bige dt yiur ghf`9

YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

.Pmdfo Xiu