Internship Report on Unilever Company

8/4/2019 Internship Report on Unilever Company.

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INTRODUCTION

What the UniLever Is?

Unilever is dedicated to meeting the everyday needs of people everywhere. Around the world Unilever

foods and home & personal care brands are chosen by many millions of individual consumers every day.

Earning their trust, anticipating their aspirations and meeting their daily needs are the tasks of Unilever

local companies. They bring to the service of their consumers the best in brands and both Unilevers

international and local expertise.

For more than 70 years Unilever has been providing consumers with quality products and services.

Unilever has a portfolio of global, regional and local brands. Some, such as Dove, Hellmanns, Lipton,

Lux, Magnum, and Vaseline, are popular around the world. Others are the first choice for consumers in

particular countries. As traditional structures and lifestyles around the world are being rapidly

transformed, Unilever continues to respond to consumers present needs and, at the same time, to

anticipate their future ones. Our strength lies in the deep understanding we have of local culture and

markets. Unilevers strategy is to focus research and development and marketing on our top performing

brands, that is, those that are most in demand from consumers. Through our extensive knowledge of

trends identified today, we will continue to develop our brands to meet the needs of our consumers

tomorrow. , feel and smell great.

Unilever products are at home everywhere: favorites with consumers throughout the world, from the

emerging markets of Asia and Latin America to the developed economies of Western Europe and North

America.

Unilever meets the needs of consumers around the world, in both new and established markets.

Consumers vary from country to country in their preferences and habits and Unilever adapt many of its

brands to suit local tastes. For example, among Unilevers many teas, it produces around 20 separate

brands of black tea specifically tailored for consumption in over 20 different countries and Unilever isconstantly sharpening the flavors to suit all its local markets. In some societies, consumers have

traditionally washed up by sponging ash, sand or detergent onto their dishes, before rinsing. Learning

from these established practices, Unilever developed Vim dish wash bar, to bring improved cleaning to

existing washing routines. Shopping habits also vary and the availability of Unilevers brands is a key

concern of local managers. Unilever adapt the distribution of its brands to suit local realities. In Europe,

customers benefit from swifter, easier dispatch through online ordering of frozen foods. While, in


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Tanzania, Unilever has piloted bicycle delivery of products to villages inaccessible to motor transport.

Building on a presence that in places stretches back nearly a century, it keeps closely in tune with local

consumers. Unilever is, in every sense, a multi-local multinational.

Unilevers research and development teams help to anticipate and meet consumer needs. Unilevers

research and development expertise allows to anticipate the evolving needs of consumers and to create

the innovations to meet them. Internet technology is improving the way Unilever share best practice

and innovation around the world.

Unilevers R&D activity is focused on six major laboratories and a network of innovation centers around

the world. Recent successes have demonstrated Unilevers practical ability to respond to consumers and

bring innovations to the marketplace. They include laundry tablets, which it has rolled out in more than

30 countries; Lipton Cold Brew tea bags, which take away the need to boil water when making ice tea;and its cholesterol-owering spreads, which have been widely rolled out under the Take Control, Becel

and Flora brands. Unilever continues to look for new innovation opportunities. For instance, Unilever

research into the human genome means they can now decode the make-up of skin. This can reveal such

secrets as an individuals tendency for dryness or their skin protein mix. Such knowledge forms the

foundation for new, more personal products.

Unilevers global IT system helps them to share information around the business and to use their scale

and scope to meet consumer needs and reduce their costs. Unilever drives to provide better value for

customers and consumers; they have always valued the sharing of information across product sectors

and geographical locations. IT has boosted this knowledge-sharing culture, allowing us to make the most

of the vast amount of Information held by our people around the world. Unilevers computer networks

provide over 90,000 employees worldwide with common tools for sharing information allowing them

to deal with millions of electronic messages every working day. They also have a Unilever Intranet,

which helps them to manage innovation and best practice around the world. Global teams, for example,

pool information, marketing success stories and knowledge via dedicated sites, making this knowledge

available to Unilevers people locally, wherever they are.

Unilever is committed to doing business in a responsible and sustainable way. In partnership with

organizations around the world, Unilever works to reduce their impact on the environment and to act as

a responsible corporate citizen.


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Unilever believes in sustainable development meeting the needs of the present without compromising

resources for future generations. This commitment begins and ends with their consumers. Unilever

believes that by constantly evolving to meet their changing needs, they can continue to develop their

business in both a profitable and an environmentally sustainable way. In working towards sustainable

development, they focus on three areas that are directly relevant to their business. These are fish

conservation, clean water stewardship and sustainable agriculture. An example of their work in the area

of fish conservation is the Fish Sustainability Initiative, which aims to meet their objective of sourcing all

supplies from sustainable fisheries by 2005. Filegro, an Alaskan salmon-based dish, was our first product

to come from a sustainable fishery, as certified by the Marine Stewardship Council. In clean water

stewardship, as in other areas, Unilever joins with partners to achieve maximum impact. For example,

through their sponsorship of the Global Nature Funds Living Lakes initiative, they work with a network

of private and government organizations to help communities better manage their local lakes and

wetlands. In sustainable agriculture, Unilever has set up of an expert external advisory board. Its task is

to advise and inform its business and suppliers on new sustainability standards.

Unilevers commitment to corporate social responsibility is an integral part of their operating tradition.

It is outlined in their Corporate Purpose and in their Code of Business Principles. It finds practical

expression in the worldwide standards they have set their selves: to ensure the health and safety of

Unilever people at work, to secure the quality and safety of products and to minimize the environmental

impact of their operations. Unilever aims to be as professional in their management of its social

responsibilities as they are in any other area of business. Unilever recognize the need to be explicit

about what their social commitment means in practice: to articulate their policies, and to demonstrate

its performance. Unilever reports on their approach and progress in its Social Review. Unilever has a

tradition of support for the local community wherever it operates, in particular in the areas ofeducation, environment and health. For example, in India access to oral care is limited, with few dentists

per head of population. In 2000, Unilevers oral health and hygiene education programme brought

advice and care to over 2.5 million schoolchildren. In China, Unilever has sponsored Qinghai provinces

first Art Hope School. In a region where few can afford the cost of basic schooling, it offers the

opportunity of a general education and free tuition in traditional dance, music and modern art.

Internet technology is providing a two-way communication channel, helping Unilever to get to know its

consumers better.

Competition in markets is intense. To further develop their relationships with consumers and

communicate the benefits of their brands, Unilever uses a variety of media, not only highly creative

television advertising campaigns but also new one-to-one communication via the internet. Unilever

brand communication has always made the news. In the 1950s, they produced the first ever television


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commercial in the UK. As the 21st century began, they screened the UKs first interactive TV

commercials, marketing their Colmans and Olivio brands.

Unilever Pakistan Limited

Unilever Pakistan Limited is largest fast moving consumer Products Company in Pakistan. Unilever

Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more

than 50 brands in Pakistan.

Company information

Unilever Pakistan limited is a wholly owned subsidiary of Unilever Overseas Holding, UK, Unilever PLC (Acompany incorporated in the United Kingdom.)

The Company is incorporated in Pakistan and listed on the Karachi, Lahore, and Islamabad Stock

Exchanges. It manufactures and Markets foods, beverages, detergents & personal Products.


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BOARD OF DIRECTORS

Ms. Musharaf Hai (Chairman & Chief Executive)

Mr. Soomro Mohammad Ibrahim

Mr. Mohammad Abid Javeed

Mr. Perwaiz Hasan Khan

Mr. Fatehali W. Vellani

Mr. Syed Baber Ali

Mr. Omar H Karim

Mr. Irtiza Husain

Mr. Robert Zoon

COMPANY SECRETARY


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Mr.Amar Naseer

AUDITORS

Messrs. A.F. Ferguson & Co

State Life Building No. 1-C

I.I.Chundrigar Road

Karachi.

REGISTERED OFFICE

Avari Plaza

Miss Fatima Jinnah Road

Karachi.


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SHARE REGISTRATION OFFICE

C/o Ferguson Associates (Pvt.) Ltd.

State Life Building No. 1-A

I.I. Chundrigar Road

Karachi.

COMPANYS BANK

Grindlays Bank Ltd. Karachi.

Grindlays Bank Ltd. Lahore.

Muslim Commercial Bank Rahim Yar Khan.

National Bank of Pakistan Ltd. Rahim Yar Khan.

PRODUCTION UNITS


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Different factories of Unilever Pakistan Limited are operating in different areas of Pakistan. Brief

information about theses units is given below:

RAHIMYAR KHAN (RF)

The largest and the oldest unit of Unilever Pakistan Limited is situated in Rahim Yar Khan. Basically at

this factory personal products, soaps, glycerin and dish wash bar are manufactured.

KARACHI TEA FACTORY (KF)

This factory was established in 1950 and it is situated in west Wharf area. Formerly it was owned and

managed by Lipton Pakistan Ltd. In the last 43 years many modifications are made here. And the factory

has expanded considerably. In this factory only tea is produced and packaged.

KARACHI EDIBLE FACTORY

It is situated on Hub River in S.I.T.E. A&B Oil Industries established the factory in 1958 and the

production of the vegetable oil began in 1962. In 1965 Lever acquired the factory. Banaspati, cooking oil

and margarine are produced here and distributed all over the country.

ICE CREAM FACTORY

This is recently established on Multan Road in district Kasur. The plant was commissioned in 1994 having

the most modern and latest machines installed. Walls Ice cream is being manufactured here. LBPL, when

acquired the Polka, also purchased its two factories, one in Lahore and other in Karachi.


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BEST FOODS FAISALABAD

Recently Unilever has acquired Rafhan Maize Products from Best Foods International.

Tea processing plant (Mansehra)

The new Lever Black Tea Processing Plant has been set up at Dhodial, 12 km north of Mansehra on the

main Karakoram Highway on 2.5 acres of land with the Processing Plant built-in area of 11,800 sq. ft.

The plant is expected to process 50 kg per hour or approximately a ton of made tea a day.

The plant has cost Rs. 11 million whereas Rs. 12 million has been spent on the building and

infrastructure. The plant has been inaugurated on 7th of September, 2001.


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Product line


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Followings are the product line of the Unilever Pakistan Limited:

Personal wash

Fabric & home care

Oil & dairy best foods

Tea

Ice cream

PERSONAL WASH

TOILET SOAPS

Lux toilet soap (4 varieties)

Lifebuoy (carbolic soap)

Lifebuoy Gold (2 varieties)

Rexona (3 varieties)


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Breeze

FABRIC AND HOME CARE

FABRIC WASH

Ultra Surf

Surf micro

Surf Excel

Power Surf

Sunlight Washing Powder & Soap

Wheel Washing Powder

HOME CARE


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Vim Dish Washer/Scourers

Vim Bar

Vim Powder

PERSONAL PRODUCTS

HAIR CARE

Sunsilk Shampoo (4 varieties)

Lifebuoy health Shampoo

SKIN CARE

Fair & Lovely skin cream and lotion

Ponds skin cream

Ponds talc

DENTAL CARE


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Close-up Tooth paste

Pepsodent Tooth Paste

OIL AND DAIRY BASED FOOD

BANASPATI

Dalda banaspati

COOKING OIL

Dalda Cooking Oil (Soya Bean)

Dalda Sunflower oil

Planta cooking oil

MARGARINE

Blue Band margarine


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INDUSTRIAL FATS

A whole range of products for the bakery & oils for the industry.

TEA

LEAF TEA

Yellow Label

Yellow label Danedar

Richbru

Top Star

Taaza Leaf

Supreme


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DUST TEA

Pearl Dust

Ruby Dust

A1

MIXTURE TEA

Taaza

ICE CREAM

Cornetto (3 varieties)

Feast (2 varieties)


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Feast Stickless

Top Ten

Star Cup (4 varieties)

Callipo

Split

Fruiti

Peddle Pop (3 varieties)

3-D

Solo (3 varieties)

Polka Cup

Panda

Dracula

Family Packs


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Product line of Rahim Yar Khan factory

Lux toilet soap

Lifebuoy toilet soap

Lifebuoy gold

Sun silk shampoo

Fair & lovely fairness cream

Vim dish bar

Close up toothpaste

HISTORY

Unilever Pakistan Ltd (one of the largest multinational companies) is the member of Unilever PLC

London. Unilever was formed in 1930 when the Dutch Margarine Company Margarine Unie merged with

British soap maker Lever Brothers. Both Companies were competing for the same raw materials, both


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were involved in large-scale marketing of household products and both used similar distribution

channels. Margarine Unie grew through mergers with other margarine companies in the 1920s.

Unilever was founded in 1885 by William Hesketh Lever. Unilever established soap factories around the

world. In 1917, he began to diversify into foods, acquiring fish, ice cream and canned foods businesses.

In the Thirties, Unilever introduced improved technology to the business. The business grew and new

ventures were launched in Latin America. The entrepreneurial spirit of the founders and their caring

approach to their employees and their communities remain at the heart of Unilever's business today.

Unilever NV and Unilever PLC are the parent companies of what is today one of the largest consumer

goods businesses in the world. Since 1930, the two companies have operated as one, linked by a series

of agreements and shareholders that participate in the prosperity of the whole business.

Margarine Unie and Lever is taken for Unilever. Its head quarter was established at England and

Rotterdam. Unilever has 500 operating companies in 100 countries. It has 0.3 million employees and

turnover of sales in 23000 million pounds. The global business proportion is 60% in Europe, 20% in

North America and 20% in rest of the world. An identical board of directors controls the activities of

subsidiary companies throughout the world

Unilever Pakistan Ltd was incorporated in1948 under the name of Sadiq vegetable oils &Allied industries

in the state of Bahawalpur. Rahim Yar Khan factory begun to work in 1949. The first cotton seed was

crushed in1951. The production of Vanaspati Ghee and Lux Toilet soap was started in 1952 and 1954

respectively.


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Unilever Pakistan Ltd was incorporated as an independent Unilever operating company in 1958. In 1966

a vanaspati and vegetable oil factory was established in Karachi and Unilever Pakistan Limited moved its

main office from R.Y. Khan to Karachi.

In 1989 LBPL and Lipton Pakistan Ltd were merged as a result of the international merger of both the

multinationals. In 1995 it started another big business of Ice Cream.

Being a multi national company Unilever Palistan Ltd. is listed in all the three stock exchanges Karachi,

Lahore and Islamabad. The 69% shares of this company are held by the parent Unilever Company and

the remaining 31% are owned by financial institutions. Unilever Pakistan Limited has more than 3000

employees in Pakistan. Unilever Pakistan Limited has the following wholly owned and subsidiary

companies;

LEVER CHEMICALS (PRIVATE) LIMITED

LEVER ASSOCIATED PAKISTAN TRUST

SADIQ (PRIVATE) LIMITED

Lever chemicals (Pvt) limited manufactures and sells sulphonic Acid. Lever Associated Pakistan Trust

(Pvt) Limited and Sadiq (Pvt) Limited act as trustees of Union Pakistan Provident Fund (lever Provident

Fund). All subsidiary companies are incorporated in Pakistan.


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UNILEVER PAKISTAN LIMITED

RAHIM YAR KHAN

TOTAL AREA = 95 ACRES

FACTORY = 27 ACRES ( 28% )

ESTATE = 60 ACRES (63%)

EVAPORATION BEDS AND SOLID WASTED DUMPING SITE

= 08ACRES (9%)

RAHIM YAR KHAN FACTORY

TOTAL AREA = 110,237 M2

BUILT UP AREA = 23998 M2


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OPERATIONAL AREA = 5317 M2

STORAGE AREA

MAIN HANGER (3 NOS) = 2665 M2 /HANGER

OLD PRODUCTION STORE = 711M2

VIM FLOOR = 725M2

ONE HANGER AS MASTER WAREHOUSE,CAPACITY,SOAP = 100MT

MOOSAC STORAGE = 208.4M2

RAW MATERIAL STORAGE CAPACITY

SUNFLOWER OIL = 114MT

CNO/PKO = 600MT

TALLOW 1.5R = 1400MT

TALLOW 0.5R = 1240MT


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LIQUID C/SODA = 300MT

LIQUID C/SILICATE = 155MT

OBJECTIVES

Every company is formed to accomplish certain objectives. There is no company that has no goals. So

the Unilever Pakistan Limited has also targets before it.

At the heart of the corporate purpose, which guides Unilever Pakistan Ltd. in their approach to doing

business, is the drive to serve.

The objectives of the Unilever are;

To meet the everyday needs of people everywhere to anticipate the aspirations of consumers and

customers and to respond creatively and competitively with branded products and services, which raise

the quality of life.

Total commitment to exceptional standards of performance and productivity, to working together

effectively and to a willingness to embrace new ideas and learn continuously.

To maintain highest standards of corporate behavior towards employees, consumers and the societies

and world to acquire success.


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Company deals only in those products that are profitable. If there is any indication that any product is

not profitable company analyzes the reasons and step are taken to overcome the reasons. Company

introduces different marketing strategies if there are problems in marketing. Company also takes into

consideration the welfare of the consumers. It takes into account the taste and habits of the consumer.

It also works for the welfare and interest of Pakistan in the following terms:

Contribution to GDP

Less dependence on import through local manufacturing

Foreign exchange earnings through exports

MISSION STATEMENT

The following is the Mission statement of the Unilever Pakistan Limited:

We are the leading consumer products company in Pakistan, a multinational with deep roots in the

country.

We attract and develop highly talented people who are excited, empowered and committed to

deliver double-digit growth.

We serve the everyday needs of all consumers everywhere for foods, hygiene and beauty through

branded products and services that deliver the best quality and value.


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We strive to remain an ever simple and enterprising business.

We use our superior consumer understanding to produce breakthrough innovation in brands and

channels.

Our bands capture the hearts of consumers through outstanding communication.

Through managing a responsive supply chain, we maximize value from suppliers to customers

We are exemplary through our commitment to business ethics, Safety, Health, Environmentalist andinvolvement in the community.

CORPORATE CONTROLLERS DEPARTMENT MISSION STATEMENT

We will help the company achieve its targets by constantly improving the quality of management

information, achieving the standard demanded by our customers and maintaining flexibility to meet

changing business needs.

Corporate Controllers team will continuously enhance its service level and meet the demands and

expectations of its customers.

Timely and error free reporting to Unilever (Business group and Financial group) and other local

/statutory Reporting will be maintained.


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Risk will be reduced by further strengthening controls to the level expected and required.

To achieve this, standard of performance of personnel will be improved through training, motivation

and recruitment.

COMMERCIAL MISSION STATEMENT

The commercial team of Unilever Pakistan Limited will drive the business performance to achieve

corporate targets; constantly improving the level of service and meeting the demands of the business.

We will take the lead in cost control, achieving and maintaining relative cost advantage against

competition by radical improvement in supply chain and perusing the cost effectiveness plan including

application of new technology.

Through focused attention and leveraging Unilever best practice in Risk Management a high standard

of operational control will be achieved to protect the business.

Management information system will be constantly updated to meet changing business needs,

providing optimal Quality Of management information.


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MANAGEMENT OF THE COMPANY

The company is headed by the chairman who is assisted by a team of 7 members known as the manage

committee, which is responsible for initiating policies and overall planning. As well as their general

management duties the MC members are each responsible for a specific function. Reporting to MC

members are the Departmental heads who are responsible for advising the MC for planning,

implementation of policies and for ensuring that targets are reached.

The management of the company is composed of a mix of international and Pakistans business

professionals. The management of the company includes SYED BABER ALI as a director, who is also

involved in many other organizations like Packages and other industries. One member from each

province attends the meeting. The top management of the company is fully professional specially

marketing department that is headed by Mr. JEFF LEE who has wide experience in this field.


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MANAGEMENT HIERARCHY OF unilever rahim yar khan


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WORKS MANAGER

SAEED MUSTAFA

MATERIAL STORE MANAGER

PLANNER HPC

DEV. & Q.A MANAGER

OPERATIONAL MANAGER

ASSISTAN.MANAGER ADMIN.SERVICES

FACTORY ENGINEER

CONTROLLER HPC


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EMPLOYEES RELATION MANAGER

ERM

EMPLOYEES RELATIONMANAGER

RIZWAN HAIDER NAQVI

JUNIOR MANAGER RD

SAEED AHMAD


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JUNIOR MANAGER FLAD

AMIN SHAH

A.E R.MANAGER

ISMAIL TAHIR

PLANNING

PLANNER HPC

FAHEEM SHAH

JUNIOR MANAGER

ABDUL QADIR

JUNIOR MANAGER

SOHAIB MALIK


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JUNIOR MANAGER

FAROOQ CHOHAN

ASSISTANT MANAGER

NAVEED RIFFAT

CONTROLLER HPC

A .MANAGER FINANCE

YAQOOB KHAN


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CONTROLLER HPC

WASEEM AHMAD

A . MANAGER BUYING

M. MUSLIM

A. MANAGER SYSTEM SUPPORT

A. MANAGER COSTING

TARIQ YOUSEF

A.MANAGER APV

FAHIM SHAH

JUNIOR MANAGER

SYSTEM SUPORT

JUNIOR MANAGER

ASHFAQ AHMAD


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COSTING

ASSISTANT MANAGER

COSTING

JUNIOR MANAGER

GHAFFAR ASIF

JUNIOR MANAGER

AHMAD SHEIKH

JUNIOR MANAGER

SAEED AHMAD


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JUNIOR MANAJOR

Mr. ASHFAQ

FINANCE

ASSISTANT MANAGER FINANCE

JUNIOR MANAGER

SHAFIQ AHMAD

JUNIOR MANAGER

ARIF AZIZ

JUNIOR MANAGER

NIAMAT ULLAH


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APV

ASSISTANT MANAGER

APV

CASHIER

ABDUL LATIF

JUNIOR MANAGER

IFTIKHAR AHMAD

JUNIOR MANAGER

SHAFATULLAH

JUNIOR MANAGER


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ABDUL RAZZAQ

FACTORY ENGINEER

SHAHAB M ALI

A. MANAGER STORE

AHMAD MURAD

A. MANAGER PROJECT

IJAZ AHMAD

AREA ENGINEER

M. AMJID

A.MANAGER TECHNICAL


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ALI RAZA BAIG

OPERATIONAL MANAGER

A. MANAGER NSD / ENG.

MUDASSAR CHEEMA

A.MANAGER PP/NSD

MUMTAZ JAVEED

JUNIOR MANAGER


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NOOR MUHAMMAD

JUNIOR MANAGER

M .H. SOOMRO

JUNIOR MANAGER

SALIM IQBAL

JUNIOR MANAGER

MUNIZ VAHIDY

JUNIOR MANAGER

IJAZ NADEEM

OPERATIONAL MANAGER

NOMAN AHMAD LUTFI

JUNIOR MANAGER

M. NAZIR


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ASSISTANT MANAGER

SALMAN GOHAR

MANAGER SOAP/ FINISHING

SHAHID RAFIQ

JUNIOR MANAGER


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GENERAL

JUNIOR MANAGER

PAN ROOM

JUNIOR MANAGER

SOAP / FINISHING

JUNIOR MANAGER

FINISHING T/ S

MUKRAM ALI

ALLAH DITA

SABIR HUSSAIN

MEHBOOB BAIG

ADNAN WARSI


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SALEEM RAFI

TARIQ WAHAB

MEDICAL

FACTORY MEDICAL OFFICER

DOCTORS

(JUNIOR MANAGER)

MEDICLE CENTRE


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COMPANY STRUCTURE

EXECUTIVE COMMITTEE

The Executive Committee is responsible for agreeing priorities and allocating resources, setting overall

corporate targets, agreeing and monitoring business group strategies and plans, identifying and

exploiting opportunities created by Unilever's scale and scope, managing external relations at the

corporate level and developing future leaders.


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Leading the team are the chairmen of Unilever PLC and Unilever N.V., the parent companies. Other

members are the global division directors for Unilever Best foods and Home and Personal Care; the

Corporate Development Director; the Finance director and the Personnel director.

REGIONAL PRESIDENT

The regional presidents are responsible for delivering business results in their respective regions.

Regional presidents report to either the director of the Foods division or the director of the Home and

Personal Care division.

As members of either the Unilever Best foods or Home and Personal Care divisions, they play an

important role in shaping divisional strategy and ensuring that regional strategies and plans are

consistent with overall objectives.

ADVISORY DIRECTORS

The advisory directors are the principal external presence in Unilever's government. One of their key

roles is to assure that government provisions are adequate and reflect best practice. The advisory

directors comprise a majority of the members of certain key committees of the Boards. They attend the

key quarterly meetings, committee meetings, conferences of the directors and the Executive

Committee, as well as meetings with the Chairmen.

SENIOR CORPORATE OFFICERS


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Unilever's senior corporate officers are responsible for ensuring that board meetings and board

committee meetings are supplied with the information they need. So, for example, the chief auditor

ensures that the audit committee has the necessary information, while the head of the corporate

relations department keeps the external affairs and corporate relations committee informed.


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Different Management Styles OF

UNILEVER PAKISTAN LIMITEDever Limited

NO OF EMPLOYEES IN UNILEVER RAHIM YAR KHAN FACTORY

MANAGEMENT STAFF

Managers 11

Assistant Managers 22

Juniors Managers 53

Total management staff 86

NON-MANAGEMENT STAFF

SOA 21


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OA 07

Technical Grade A 60

Technical Grade B 87

Technical Grade C 57

Technical Grade D 145

Technical Grade E 42

Technical Grade F 29

448

General Grade A 08

General Grade B 20

General Grade C 09

General Grade D 12


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Total Non-management Staff 497

EMOLOYEES IN VARIOUS SECTIONS

SECTIONS

NON-MANAGEMENT

MANAGEMENT

General

00

02

Soapery / Operation-1

224

18


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PP / NSD-II

120

10

Material Store

22

02

Engineering

45

15

Lab

16

05

IRD / Flad

18

04

Establishment

15

01

Administration


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09

01

Security

11

00

Distribution

07

07

Buying

00

02

Account

01

17

Medical

09

02

Total Employees

497


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86

The Working Environment And Accountability


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With the world fast becoming a Global Village and the Internet Information Technology Revolution, the

issues of HUMAN RIGHTS and Working Condition are becoming significant important with each passing

day.

Unilever can pride itself in having one of the most congenial and professional working environments of

any company operating in Pakistan. Unilever is an equal opportunity employer and there is no

discrimination on the basis of sex, caste or creed. All hiring and promotion decisions are taken on merit.

All local laws are adhered to regarding different matters. Extreme emphasis is placed on worker safety

and health

Selection & Career ladder

Personnel Department makes arrangements for the recruitments of the employees. For this purpose it

collects information about the desired employees functions and then defines the job requirements and

job profile. The Personnel Department makes all the arrangements for the report meant of new

employee, It sees better such employee is available in the organization or not. In case of no, it gives the

advertisement in the newspapers. It also collects all the applications of the applicants. It also makes

arrangements for test. The Personnel Department uses different tests for different applicants. After that

it arranges the interviews for the succeeded applicants. Usually the interviews are bland of different

types of interviews. These interviews include panel interview, structured questions etc. The background

information about the succeeded applicants is also gathered by the Personnel Department


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Promotion Of Persons At UNILEVER

On the basis of experience and performance, they are promoted to higher managerial level; at higher

level I have seen various MBA, CA, ICMA and also people who have spend years at Unilever. In order to

provide incentives to employees at Unilever, cash rewards are also granted. The head of the

department, on job basis gives bonuses. The function of promotion of the workers is also performed by

ERD after consulting with the top management and analyzing the past record of the workers.

Job Assessment

At Unilever Pakistan Limited Performance Appraisal is prepared to check the performance of workers. It

is like ACR (annual confidential report) in the government sector.

The basic Objectives of job assessment are

Check the overall performance of employees

Whether the job assigned is fully done or not

Integrity, honesty

Loyalty


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Devotion and commitment of the part of employee to achieve organizational objectives

Measures To Check Overall Performance

Higher manager to check the performance of employees adopts following measures,

Standards are established first

Measure the individual as well as collectively performance

Compare actual performance with planned

Taking corrective action

Reviews of job are made.

Superior management assesses accuracy of work.

On the basis of performance appraisal awards and rewards or punishments are given.

Accountability


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Employees have to face inquiries or suspensions, if they are involved in activities which are not

according to the goal of Unilever Pakistan Limited. They are often terminated from their jobs, if they are

not performing well. They can be demoted from their ranks. In Unilever, promotion is granted on

performance basis so they are also accountable if they are performing poorly.

If the employees are not obedient to their superior or involved in unethical activities, they have to face

the circumstances. Severe punishment like demotion, firing and suspensions are given to non-

performing or low-performing employees.

Satisfaction Of Employee

Employees have a high morale. Top management is maintaining very cordial relationships with union

leaders. Actually employees feel a part in the organization and its achievements.

COMPENSATION AND ADMINITRATION

The Unilever Pakistan Limited conducts the wages survey in the market and of the major competitors

after every two years and compares the results with its own package and there is any difference then

adjustment is made. The desire of Unilever R.F. is that its employees must be satisfied in every aspect

because it has the opinion that satisfied employees are more productive as compared to dissatisfied.

The Unilever gives 30 different types of allowances to its employees. Some of these are annual, some

are semi-annual, and some are monthly while some are once in the whole employment period.


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HEALTH AND SAFETY

Unilever R.F. is much conscious about the health and safety. Proper equipments are available in all areas

of the production where sensitive machinery is in operation. Furthermore, the organization has a well

equipped Medical Center where MBBS doctors are available in order to meet with emergency cases.

The Personnel Department provides all possible instruments to all workers and it has the desire that

every worker should use those instruments in order to avoid losses.

Following are the Instruments which are provided to the workers:

Long shoes

Helmets

Gloves

Fire Instruments


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BENEFITS & SERVICE

Unilever R.F. also provides certain benefits and services to all its employees. A list of some benefits and

services is given below:

Attendance Allowance

Good attendance award

Death Compensation

Canteen allowance

Tea Expenses

Conveyance Allowance

Family medical allowance

Family medical care

House rent Allowance

Utilities allowance


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Meal Allowance

Rehabilitation Allowance

Retirement

Jersey

Shoes

Tonga Allowance

Traveling Announce

Hajj

Marriage Assistance To minorities

The organization has a club for the employees of the organization. Indoor and outdoor facilities are also

available. The company also celebrates Annual Sports Day on which different games are played and

prizes are given to the succeeded players by the company.

Personal Development And Training


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Junior-level courses are frequently held in-house for personal training. Various courses organized in the

past include the following,

1. Executive Development Course

This course was specially designed for middle management to enhance their principle-centered

leadership qualities so that they could meet the emerging challenges of the global world. Neuro-

linguistic programming was part of the course to help the employee in day-to-day activities to improve

proficiency and effectiveness in their attitude and work style.

2. Basic English Language Course

This course was for those staff that is not proficient in written and verbal English language. An external

instructor whose services were especially hired for this purpose conducted the course.


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3. Basic Labor laws of Pakistan

Professionals from Labor Department organized this course. The main purpose was to give

acquaintances to the staff of their rights. Wage rates, vacations, working hours, child & bonded labor

etc, were the main topics covered.

4. In-Housing Training School

Unilever has also established an in-house Training School for unskilled labor so that they may be trained.

Unskilled manpower is hired from the market for training. And during this period they are paid as per

the prevailing wage rules.

HUMAN RESOURCES PLANNING

The most important function performed by the ERD is the Human Resource Planning. For a smooth

production there must be an effective Human Resource Planning. For This purpose it makes long term

and short term plans to make the labor available for production. Short term Plans are made for those

places where workers have gone on holidays or absent.

Under these plans it has two types of recruitment:


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Badli

Temporary

For long term plans workers are recruited from the temporary workers who have become skilled one.

MOTIVATION

The organization has the opinion that motivated workers are more productive than unmotivated

workers. To motivate its employees the organization uses both intrinsic and extrinsic approaches for

motivation its employees.

o Intrinsic Approach

o Extrinsic Approach

INTRINSIC APPROACH

Job rotation

XTRINSICE APPROACH


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Training

Appreciation letters

Bonuses

Cash awards

Gifts

Shields

Clocks

Put the name of the workers on the notice board who perform an excellent performance. To motivate

the employees the organization has introduced a program name OFI (Opportunity for Improvement).


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COMPANYS POLICIES

We updated Unilever's Code of Business Policies because we believe that our reputation for high

corporate standards is a key asset which needs to be fresh and living throughout our business. The Code

is published in full below.

Unilever has earned a reputation for conducting its business with integrity and with respect for the

interests of those our activities can affect. This reputation is an asset, just as real as our people and

brands.

Our first priority is to be a successful business and that means investing for growth and balancing short-

term and long-term interests. It also means caring about our consumers, employees and shareholders,

our business partners and the world in which we live.

To succeed requires the highest standards of behavior from all of us. The general principles contained in

this Code set out those standards. More detailed guidance tailored to the needs of different countries

and companies will build on these principles as appropriate, but will not include any standards lessrigorous than those contained in this Code.

We want this Code to be more than a collection of high-sounding statements. It must have practical

value in our day-to-day business and each one of us must follow these principles in the spirit as well as

the letter.


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STANDARD OF CONDUCT

We conduct our operations with honesty, integrity and openness, and with respect for the human

rights and interests of our employees.

We shall similarly respect the legitimate interests of those with whom we have relationships.

OBEYING THE LAW

Unilever companies are required to comply with the laws and regulations of the countries in which they

operate.

EMPLOYEES

Unilever is committed to diversity in a working environment where there is mutual trust and respect

and where everyone feels responsible for the performance and reputation of our company.


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We will recruit, employ and promote employees on the sole basis of the qualifications and abilities

needed for the work to be performed.

We are committed to safe and healthy working conditions for all employees.

We will not use any form of forced, compulsory or child labor.

We are committed to working with employees to develop and enhance each individuals skills and

capabilities.

We respect the dignity of the individual and the right of employees to freedom of association.

We will maintain good communications with employees through company based information and

consultation procedures.

CONSEMRS

Unilever is committed to providing branded products and services which consistently offer value in

terms of price and quality, and which are safe for their intended use. Products and services will be

accurately and properly labeled, advertised and communicated.

SHAREHOLDERS

Unilever will conduct its operations in accordance with internationally accepted principles of good

corporate governance. We will provide timely, regular and reliable information on our activities,

structure, financial situation and performance to all shareholders.


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BUSINESS PARTNERSE

Unilever is committed to establishing mutually beneficial relations with our suppliers, customers and

business partners. In our business dealings we expect our partners to adhere to business principles

consistent with our own.

COMMUNITY INVOLMENT

Unilever strives to be a trusted corporate citizen and, as an integral part of society, to fulfill our

responsibilities to the societies and communities in which we operate.

PUBLIC ACTIVITIES

Unilever companies are encouraged to promote and defend their legitimate business interests.

Unilever will co-operate with governments and other organisations, both directly and through bodies

such as trade associations, in the development of proposed legislation and other regulations which may

affect legitimate business interests.

Unilever neither supports political parties nor contributes to the funds of groups whose activities are

calculated to promote party interests.


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THE ENVIRONMENT

Unilever is committed to making continuous improvements in the management of our environmental

impact and to the longer-term goal of developing a sustainable business.

Unilever will work in partnership with others to promote environmental care, increase understanding of

environmental issues and disseminate good practice.

INNOVATION

In our scientific innovation to meet consumer needs we will respect the concerns of our consumers and

of society. We will work on the basis of sound science, applying rigorous standards of product safety.

COMPETITION


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Unilever believes in vigorous yet fair competition and supports the development of appropriate

competition laws. Unilever companies and employees will conduct their operations in accordance with

the principles of fair competition and all applicable regulations.

BUSINESS INTEGRITY

Unilever does not give or receive, whether directly or indirectly, bribes or other improper advantages for

business or financial gain. No employee may offer, give or receive any gift or payment which is, or may

be construed as being, a bribe. Any demand for, or offer of, a bribe must be rejected immediately and

reported to management.

Unilever accounting records and supporting documents must accurately describe and reflect the nature

of the underlying transactions. No undisclosed or unrecorded account, fund or asset will be established

or maintained.

CONFLICTS OF INTERESTS


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All Unilever employees are expected to avoid personal activities and financial interests which could

conflict with their responsibilities to the company. Unilever employees must not seek gain for

themselves or others through misuse of their positions.

COMPLIANCE-MONITORING-REPORTING

Compliance with these principles is an essential element in our business success. The Unilever Board is

responsible for ensuring these principles are communicated to, and understood and observed by, all

employees.

Day-to-day responsibility is delegated to the senior management of the regions and operating

companies. They are responsible for implementing these principles, if necessary through more detailed

guidance tailored to local needs.

Assurance of compliance is given and monitored each year. Compliance with the Code is subject to

review by the Board supported by the Audit Committee of the Board and the Corporate Risk Committee.

Any breaches of the Code must be reported in accordance with the procedures specified by the Joint

Secretaries. The Board of Unilever will not criticize management for any loss of business resulting from

adherence to these principles and other mandatory policies and instructions.

The Board of Unilever expects employees to bring to their attention, or to that of senior management,

any breach or suspected breach of these principles.


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Provision has been made for employees to be able to report in confidence and no employee will suffer

as a consequence of doing so.

Management Activities in UnileverPakistan Limited

Path to Growth

Introduced in 2000, path to growth is Unilevers corporate strategic agenda which aims to double the

size of the business in seven years and to grow profits faster than the competition, thereby ensuring

that we are the leaders in similar type companies in providing top value to our shareholders.

Six Strategic Thrusts

The six strategic thrusts that make up the path to growth are;

1. Reconnect with Consumer

By having real insights into consumer needs, preferences and future needs. This means knowing and

understanding consumers lifestyles, habits and attitudes and creatively adapting brands to their

changing needs.


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2. Brand Focus

Grow their leading international brands by concentrating our resources behind them while still

supporting golden regional brands and local jewels. Innovation will be the keystone to ensuring our

brands are attuned to consumers future needs.

3. Pioneer New Channels

Widen their means of going to market i.e. reaching consumers and customers. This means developing

new channels such as direct selling, home-vending, fashion outlets, travel, food service and out-of

home.

4. World Class Supply Chain

To close the gap to global world class within three years by establishing brand synergies, superior

logistics and supply chain and by establishing a world program.

5. Simplify

Everything that they do by reducing complexity, duplication and by making the best use of I.T. to provide

high quality information once.


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6. Enterprise Culture

By creating a culture which shapes the mindset and actions among all employees towards winning in the

market-place by building an organization fit for growth.

TPM

Total productive maintenance is global standard of efficient production, which cuts waste, save money

and make factories safer places to work. It gives machine operators the knowledge and confidence to

investigate and eliminate root causes of machine error or breakdown as well as the chance to work in

teams with managers to achieve improvements on product lines.

Unilever started introducing TPM sometimes known as Total Perfect Management or Total People

Motivation in Japan in 1989 ahead of global roll-out program. Today, around 200 sites are using TPM

techniques. The level one excellent award applies simply to the factory floor, consistently excellent is

for sustained performance and the special award, much harder to achieve, also includes innovation,

manufacturing, sourcing and distribution.


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5 Ss of Workplace Organization.

The 5 Ss are a group of techniques to promote workplace organization, ensure adherence to standards

and foster the spirit of continues improvement.

The 1st S: Sort

Objective: To get rid of unwanted items. Decide what is needed to be kept, and what is not needed and

to be discarded.

The 2nd S: Set Location and Limits

Objective: To locate a specific place for specific items of a specific quantity, where needed. Determine

addresses for materials and equipment. Put them in that place and keep them there.

The 3rd S: Shine and Sweep

Objective: To use cleaning to identify abnormalities and areas for improvement. Clean the workplace

and at the same time visually sweep for abnormalities or out or control conditions.


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The 4th S: Standardize

Objective: To consolidate the first 3 Ss by establishing standard procedures. Determine the best work

practices and find ways of ensuring everyone does it the same best way.

The 5th S: Sustain

Objective: To sustain improvements and make further improvements by encouraging effective use of

the Check-Act-Plan-Do cycles. Keep all current improvements in place and develop an environment for

future improvements.

PLANT LOCATION

Unilever Pakistan Limited (Rahim Yar Khan Factory) is situated at Leghari road near the main city. The

factory deals in major three types of products, which are categories as under:


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Personal Wash

Personal Products

Laundry and Detergents

Personal wash has a wide range of soaps and the main soap of Unilever Pakistan Limited is Life Buoy,

Lux, Rexona and Fair & Lovely soap.

Personal product include Oral (Close Up tooth paste), Hair care (Sun Silk, Life Buoy) and Creams (Fair&Lovely and Ponds).

Laundry and Detergents includes Laundry (Surf Excel and Wheel) and Detergents (Vim bar and Wheel

magic bar)

LOCATION

Location is the process of determining a geographical site for a firms operation. Organizations must

weigh many factors when assessing the desirability of a particular site that can be

Proximity to customers

Proximity to suppliers

Labor costs


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Transportation cost

Unilever Rahim Yar Khan Factory is situated in the middle of the city. It was established in 1948.

The main reason for choosing this location for the factory was:

The land for the factory was donated by the NAWAB of the Bahawalpur State.

It was the ideal location to cover the Indo-Pak border areas.

It was the central location of Pakistan so it was a convenient location from the distribution point of

view.

Availability of the cotton seeds because south Punjab is cotton area.


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Government tax free area

Availability of inexpensive labor

PROXIMITY TO MARKETS

The site of R.Y. Khan Plant was chosen in 1948. The main reason was its central location. This location is

the middle of Lahore and Karachi that were the main markets at that time. So the company can easily

cover whole market fro Karachi to Lahore.

PROXIMITY TO SUPPLIERS AND RESOURCES

At that time the company was only producing oil for which cotton area was suitable. This site was

suitable for processing the raw material that was cotton and R.Y. Khan was main cotton area.

TAXES AND REAL ESTATE COST

It was the tax-free area. The land was gifted by the ABBASI family, so there was no real estate cost.

TRANSPORTATION COSTS


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Transportation cost is also a major determinant, which directs the location decision. Transportation cost

is a major factor not only in terms of the raw material but also in terms of raw material. As R.Y Khan is

situated at the center of Pakistan, the movement of finished goods cost minimum here across Pakistan.

R.Y. Khan Railway Station is situated along with the factory so transportation through rail is very easy.

PRODUCTS

BUSINESS

In respect of the business company divided into the following groups;

TEA

ICE CREAM

HOME CARE & FABRIC WASH

OIL & DIARY FATS

PERSONAL WASH & PERSONAL CARE


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TEA

LIPTON

Lipton Yellow Label is the leading brand in Pakistan and is preferred by all who enjoy good tea. Its

growing sales attests to the facts that the Pakistan is very quality conscious and is in fact a tea

connoisseur. To cater to this growing awareness of quality, Lever Brothers Pakistan Limited have always

lived up to its quality No.1.

To keep the tea fresh and flavorful, major initiative has been taken by introducing hermetically sealed

packs. This has been appreciated tremendously by consumers and sales are continuing to grow. For

every Lipton Yellow Label Tea consumer, the brand offers a rich, bright, fresh cup of tea that resounds

The Sign of Good Tea.

BROOKE BOND

Millions across Pakistan enjoy supreme. A wide mix of people belonging to all walks of l ife loves its

distinctive taste and flavor. The Red Supreme Pack with the bold yellow logo stands out at virtually all

retail outlets across the country.


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Supreme is also popular in both the urban and rural segments. The launch of the sachet made it

accessible to many more consumers. Its new improved blend has further fine-tuned the brand with the

requirement of the target segment and hence the claim The taste we call our own.

ICE CREAM

WALLS

In March 1995, history was made in Lahore. The launch of walls ice cream created a new benchmark for

successful FMCG launches in Pakistan. On August 14, the same year, Walls came to Karachi and the city

by storm. The success has now been repeated across the country. From a marketing point of view Walls

brought to Pakistan, the concept of branding consumer now ask for Cornetto, Feast, Max, and other

brands, not simply for ice cream Products.

In July 1996, Polka, an established local name, representing the only national ice cream business was

acquired by Unilever. At this time a rationalized plane is being finalized. In broad term, Walls will emerge


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as the impulse brand whiles the Polka from Walls brand will offer a new level of excellence in take

home or desert ice cream.

POLKA

In 1996 Polka was acquired by Unilever and thus became an associated company of lever, the beginning

of second year of Walls in Pakistan. Polka as a brand had been a 25 year old ice cream of Pakistan,

offering consumers dependable quality at value pricing. It was the only national ice cream, with

production facilities or depots in various parts of the country, offering consumers several ice cream

flavors and formats.

The acquisition of polka provides Unilever ice cream business in Pakistan the best of both worlds. The

clear synergy arising out of the two distinct Brands is sure to move Unilever into the position of market

leader, offering consumers an even stronger relationship with Unilever ice cream brands in Pakistan.

HOME & FABRIC WASH

Home & Personal wash includes;

Super Active Surf


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Surf Excel


Sunlight Washing Powder

Vim Dish bar

Vim Scourer

VIM

Vim range of products, Vim Bar and Vim Scourer, offer Pakistani consumers quality dish washing in line

with international standards. Over the year, Vim has developed strong equity with its consumer by

providing powerful cleaning at affordable prices.

Initially, Lever entered the NSD bar market with Rin that become an instant success in a short period of

time, However, in order to harmonize and strengthen the portfolio, the name Rin was changed to Vim in

1996. Today Vim stands for a superior quality dish wash brand that is environmentally friendly and in

line with international quality standards. Plans to further strengthen the vim portfolio are being

implemented.

SURF


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Dominating the washing powders markets in Pakistan for four decades; Surf has continued to change

according to consumer needs. Being a pioneer, Surf had to work hard to gain acceptance in the early

days. To educate housewives about its use, house to house demonstration were organized in Lahore and

Karachi. Free sample and coupons were also distributed to recruit consumer. There has been no looking

back since the brand has undergone numerous product quality improvements to offer best cleaning

results. Over the year, there has been a shift from cartons to poly ags and emergence of low unit price

packs.

With continuous technological innovations, the brand has always managed to fight off competition. Surf

Excel, which hit the shops recently, has already gained a reputation for the best in the market.

OIL & DAIRY FATS

Oil & Dairy Fats includes;

Dalda Cooking Oil

Dalda Banaspati

Dalda Sunflower Oil

Planta Cooking Oil


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Blue Band Margarine

DALDA

It has been over 50 year since DALDA was introduced in this part of the world. Since then, It has gained a

tremendous consumer franchise through out the sub continent, especially in Pakistan. Today, Dalda has

under its umbrella a whole host of products aside from the healthiest Banaspati i.e., Dalda Cooking Oil

and Dalda Sunflower Oil.

During 1998, Lever Brothers continued to pioneer in the Edible Oils and Fats category, by introducing

Dalda VTF (Virtually Trans Free) Banaspati.

BLUE BAND

Unilever ioneered in 1985, by introducing margarine in Pakistan, under the brand name Blue Band. Since

then, Blue Band has remained as locally produced margarine. Keeping in tune with consumer needs, a

number of changes have been initiated in the past 14 years; in terms both the products as well as the

marketing mix


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During 1998, Blue Band was able to grow over and above the market growth rate, and clearly suggest

that consumers in Pakistan are finally switching over from butters to a healthier alternative.


Personal wash

Lifebuoy

Lifebuoy Gold

Lux

Rexona

Personal Care

Skin Care

Fair & Lovely

Ponds


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Hair Care

Lifebuoy Health Shampoo

Sunsilk Shampoo

Dental Care

Close-up

Pepsodent

LUX

The undisputed leader market for over a decade. Lux has gone from strength to strength since 1954.

That was the year when local production of this remarkable successful toilet soap began. Lux happens to

be the largest Lever brand globally, with its glamorous association with film stars providing a common

link across the world. The secrets of the brands success are that movie with the time and remain

contemporary in every area.

The international compaign featuring popular film star has added the touch of glamour Lux has always

been associated with.

LIFEBUOY


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Incredible thought it may sound, seven Lifebuoy bars are sold in Pakistan every second. The brand has

long legendary status in the country.

Recently, Lifebuoy has widened its range of products. The introduction of Lifebuoy Plus and Lifebuoy

Gold has played upon the association with health to capture a more upmarket segment. The latest

addition to the Lifebuoy range is a shampoo, which is also marketed in sachets to capture an entirely

new market.

PRODUCTION UNITS


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Different factories of Unilever Pakistan Limited are operating in different areas of Pakistan. Brief

information about these units is given below:

RAHIMYAR KHAN (RF)

The largest and the oldest of Unilever is situated in Rahim Yar Khan. Basically at this factory personal

products, soaps, glycerin and dish wash bar are manufactured.

KARACHI TEA FACTORY (KF)

This factory was established in 1950 and it is situated in west Wharf area. Formerly it was owned and

managed by Lipton Pakistan Ltd. In the last 43 years many modifications are made here. And the factory

has expanded considerably. In this factory only tea is produced and packaged.

KARACHI EDIBLE FACTORY

It is situated on Hub River in S.I.T.E. A&B Oil Industries established the factory in 1958 and the

production of the vegetable oil began in 1962. In 1965 Lever acquired the factory. Banaspati, cooking oil

and margarine are produced here and distributed all over the country.

ICE CREAM FACTORY


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This is recently established on Multan Road in district Kasur. The plant was commissioned in 1994 having

the most modern and latest machines installed. Walls Ice cream is being manufactured here. LBPL, when

acquired the Polka, also purchased its two factories, one in Lahore and other in Karachi.

BEST FOODS FAISALABAD

Recently LBPL has acquired Rafhan Maize Products from Best Foods International.

Tea processing plant (Mansehra)

The new Lever Black Tea Processing Plant has been set up at Dhodial, 12 km north of Mansehra on the

main Karakoram Highway on 2.5 acres of land with the Processing Plant built-in area of 11,800 sq. ft.

The plant is expected to process 50 kg per hour or approximately a ton of made tea a day.

The plant has cost Rs. 11 million whereas Rs. 12 million has been spent on the building and

infrastructure. The plant has been inaugurated on 7th of September, 2001.


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QUALITY CONTROL

Quality is the use of techniques and activities to achieve sustain and improve quality. It involves

integrating the following related techniques and activities:

1. Specification of what are needed.

2. Design of the product or service to meet the specifications.

3. Production or installation to meet the full intent of the specification.

4. Inspection to determine conformance to the specification.

5. Review of usage to provide information for the revision of specification if needed.

6. Utilization of these activities provides the customer with the best product or service at lowest cost.

The aim should be continuous quality improvement.


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OBJECTIVES

OFI Opportunity For Improvement

Always looking for improvement.

The continuous improvement of all services through total involvement of all employees.

The developing and the strengthening of partnership with external and internal customers and

suppliers.

Providing innovative and higher quality products and services to achieve total customer satisfaction by

understanding their requirements and anticipating their future expectations or needs.

FUNCTIONS

Monitoring annual targets for quality improvements in all areas.


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Creating a culture of customer focus striving to become the lowest cost producer through agreed

annual cost reduction program.

Value people by understanding and drawing upon their strength i.e. abilities and knowledge and make

efforts for their training and development.

STAGES

RAW MATERIAL:

When raw material is received the quality of raw material is inspected according to the standards.

According to these standards if the personnel of receiving department will inspect according to the

standards. If there are a lot of 500 and they choose 13 samples from the whole lot then they select the

sample from the upper and lower and right and left side of the whole packet. It means that they select

the sample by way of diversifying the area. If the 2 units of the sample are rejected then the whole lot

will be rejected and if the lot is rejected then they call back the vendors and vendor check that lot again.

If the lot is very much needed by the production department then they place a written request. The

100% inspection is done on it. In this case, they call the vendors or their inspectors and they check it on

100% basis. But this happens in very rare cases.

On the other hand if the lot is accepted then it is remarked as GRL (good received lot) and sent to the

store. While four copies of GRL are made and sent to the following four departments:

1. Purchase Department

2. Quality Control Department

3. Store


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4. For computer entry

DURING THE PROCESS:

When the product is in-line then quality inspector check it at every stage of process. If these inspectors

will sign it for next process then product will go for next process. If they do not sign it then the work will

stop. Then for the accepted and rejected production, the quality inspector will give report. This report

has also included the sign of supervisor of process area. So that analyzing the rejection and acceptance

%age for next rectification and improvement.

Then report will pass to the production manager so on this base they can make the weakly and monthly

report. And it will pass to the top management. In this inspection is done at every stage and will pass

towards the top management. The ISO has given them standard for the whole process. It also includes

the initial cost but the running cost is more safe and effective because the chances of rejection are

reduced. We can say that the chances of rejection will be controlled. In this way the quality level is much

improved and it reduces the customer complaints. Monthly charts are also made and management also

takes correction actions.

If there is a need of corrective action then they will request. The immediate action will be taken on that

form and until the corrective action will not be taken they production level will be ceased.

Quality control department has given their dimensions. And if there is any deviation from these

dimensions then even the MD of the company cannot start the production. And charts are also following

these dimensions everywhere in the production area.


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MAIN SUPPLIERS

Unilever Pakistan Limited is associated with Packages Pakistan in terms of Packaging Boxes.

Unilever Pakistan Limited is associated with I.C.I. in terms of chemicals and seeds.

Unilever Pakistan Limited is associated with BLAZON ADVERTISING, ADSERVICE in terms of Television

Adds.


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Unilever Pakistan Limited is associated with ITTEHAD CHEMICALS in terms of chemicals supplies.

Unilever Pakistan Limited is associated with NEW KHAN GOODS FORWARDING & GODOWNS in terms

of Transportation and over Flow Depot. (OFD).

Unilever Pakistan Limited is associated with AVARI TOWERS in terms of offices of Directors in Karachi.

Unilever Pakistan Limited is associated with HENERY OILS & FATS OF AUSTRALIA in terms of Soybean

Oil, Animal fats.

marketing mix


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MARKETING MIX

4 Ps of Unilever Pakistan Limited.

Product

Price

Place

Promotion

Product

Product is what is perceived to be. Thus a product is more than something with physical characteristics.

In a very narrow sense a product is set of tangible physical assembled in an identifiable form.

Unilever has a wide range of its product. Unilever conduct a regular research and surveys on the

changing habits of the taste of the customer. Results are then given to special research and

development department and accordingly new product are lounged and even alternations in theexisting products are done. Their policies are usually between innovative and initiative categories of new

products developments


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This company has a unique product and a no of product and here are the some details for them.

Product line of the Unilever Pakistan Limited:

Personal wash

Fabric & home care

Oil & dairy best foods

Tea

Ice cream

PERSONAL WASH

TOILET SOAPS

Lux toilet soap (4 varieties)

Lifebuoy (carbolic soap)

Lifebuoy Gold (2 varieties)


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Rexona (3 varieties)

Breeze

FABRIC AND HOME CARE

FABRIC WASH

Ultra Surf

Surf micro

Surf Excel

Power Surf

Sunlight Washing Powder & Soap


HOME CARE


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Vim Dish Washer/Scourers

Vim Bar

Vim Powder

PERSONAL PRODUCTS

HAIR CARE

Sunsilk Shampoo (4 varieties)

Lifebuoy health Shampoo

SKIN CARE

Fair & Lovely skin cream and lotion

Ponds skin cream

Ponds talc


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DENTAL CARE

Close-up Tooth paste

Pepsodent Tooth Paste

OIL AND DAIRY BASED FOOD

BANASPATI

Dalda banaspati

COOKING OIL

Dalda Cooking Oil (Soya Bean)

Dalda Sunflower oil

Planta cooking oil

MARGARINE


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Blue Band margarine

INDUSTRIAL FATS

A whole range of products for the bakery & oils for the industry.

TEA


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LEAF TEA

Yellow Label

Yellow label Danedar

Richbru

Top Star

Taaza Leaf

Supreme

DUST TEA

Pearl Dust

Ruby Dust


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A1

MIXTURE TEA

Taaza


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ICE CREAM

Cornetto (3 varieties)

Feast (2 varieties)

Feast Stickless

Top Ten

Star Cup (4 varieties)

Callipo

Split

Fruiti

Peddle Pop (3 varieties)

3-D


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Solo (3 varieties)

Polka Cup

Panda

Dracula

Family Packs

Product line of Rahim Yar Khan factory

Lux toilet soap

Lifebuoy toilet soap

Lifebuoy gold

Sun silk shampoo

Fair & lovely fairness cream


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Vim dish bar

Close up toothpaste

TEA

LIPTON

Lipton Yellow Label is the leading brand in Pakistan and is preferred by all who enjoy good tea. Its

growing sales attests to the facts that the Pakistan is very quality conscious and is in fact a tea

connoisseur. To cater to this growing awareness of quality, Unilever Pakistan Limited has always lived up

to its quality No.1.

To keep the tea fresh and flavorful, major initiative has been taken by introducing hermetically sealed

packs. This has been appreciated tremendously by consumers and sales are continuing to grow. For

every Lipton Yellow Label Tea consumer, the brand offers a rich, bright, fresh cup of tea that resounds

The Sign of Good Tea.


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BROOKE BOND

Millions across Pakistan enjoy supreme. A wide mix of people belonging to all walks of l ife loves its

distinctive taste and flavor. The Red Supreme Pack with the bold yellow logo stands out at virtually all

retail outlets across the country.

Supreme is also popular in both the urban and rural segments. The launch of the sachet made it

accessible to many more consumers. Its new improved blend has further fine-tuned the brand with the

requirement of the target segment and hence the claim The taste we call our own.

ICE CREAM

WALLS

In March 1995, history was made in Lahore. The launch of walls ice cream created a new benchmark for

successful FMCG launches in Pakistan. On August 14, the same year, Walls came to Karachi and the city

by storm. The success has now been repeated across the country. From a marketing point of view Walls

brought to Pakistan, the concept of branding consumer now ask for Cornetto, Feast, Max, and other

brands, not simply for ice cream Products.


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In July 1996, Polka, an established local name, representing the only national ice cream business was

acquired by Unilever. At this time a rationalized plane is being finalized. In broad term, Walls will emerge

as the impulse brand whiles the Polka from Walls brand will offer a new level of excellence in take

home or desert ice cream.

POLKA

In 1996 Polka was acquired by Unilever and thus became an associated company of Unilever, the

beginning of second year of Walls in Pakistan. Polka as a brand had been a 25 year old ice cream of

Pakistan, offering consumers dependable quality at value pricing. It was the only national ice cream,

with production facilities or depots in various parts of the country, offering consumers several ice cream

flavors and formats.

The acquisition of polka provides Unilever ice cream business in Pakistan the best of both worlds. The

clear synergy arising out of the two distinct Brands is sure to move Unilever into the position of market

leader, offering consumers an even stronger relationship with Unilever ice cream brands in Pakistan.

HOME & FABRIC WASH

VIM


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Vim range of products, Vim Bar and Vim Scourer, offer Pakistani consumers quality dish washing in line

with international standards. Over the year, Vim has developed strong equity with its consumer by

providing powerful cleaning at affordable prices.

Initially, Unilever entered the NSD bar market with Rin that become an instant success in a short period

of time, However, in order to harmonize and strengthen the portfolio, the name Rin was changed to Vim

in 1996. Today Vim stands for a superior quality dish wash brand that is environmentally friendly and in

line with international quality standards. Plans to further strengthen the vim portfolio are being

implemented.

SURF

Dominating the washing powders markets in Pakistan for four decades; Surf has continued to change

according to consumer needs. Being a pioneer, Surf had to work hard to gain acceptance in the early

days. To educate housewives about its use, house to house demonstration were organized in Lahore andKarachi. Free sample and coupons were also distributed to recruit consumer. There has been no looking

back since the brand has undergone numerous product quality improvements to offer best cleaning

results. Over the year, there has been a shift from cartons to poly bags and emergence of low unit price

packs.

With continuous technological innovations, the brand has always managed to fight off competition. Surf

Excel, which hit the shops recently, has already gained a reputation for the best in the market.

OIL & DAIRY FATS


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DALDA

It has been over 50 year since DALDA was introduced in this part of the world. Since then, it has gained a

tremendous consumer franchise through out the sub continent, especially in Pakistan. Today, Dalda has

under its umbrella a whole host of products aside from the healthiest Banaspati i.e., Dalda Cooking Oil

and Dalda Sunflower Oil.

During 1998, Unilever continued to pioneer in the Edible Oils and Fats category, by introducing Dalda

VTF (Virtually Trans Free) Banaspati.

BLUE BAND

Unilever pioneered in 1985, by introducing margarine in Pakistan, under the brand name Blue Band.

Since then, Blue Band has remained as locally produced margarine. Keeping in tune with consumer

needs, a number of changes have been initiated in the past 14 years; in terms both the products as well

as the marketing mix.

During 1998, Blue Band was able to grow over and above the market growth rate, and clearly suggest

that consumers in Pakistan are finally switching over from butters to a healthier alternative.


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LUX

The undisputed leader market for over a decade. Lux has gone from strength to strength since 1954.

That was the year when local production of this remarkable successful toilet soap began. Lux happens to

be the largest Unilever brand globally, with its glamorous association with film stars providing a

common link across the world. The secrets of the brands success are that movie with the time and

remain contemporary in every area.

The international compaign featuring popular film star has added the touch of glamour Lux has always

been associated with.

LIFEBUOY

Incredible thought it may sound, seven Lifebuoy bars are sold in Pakistan every second. The brand has

long legendary status in the country.


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Recently, Lifebuoy has widened its range of products. The introduction of Lifebuoy Plus and Lifebuoy

Gold has played upon the association with health to capture a more up market segment. The latest

addition to the Lifebuoy range is a shampoo, which is also marketed in sachets to capture an entirely

new market.

Price

The products price varies from product to product. Here the firms have to consider many factors for

determining the price.

Selecting the price objective

Determining demand

Estimating costs.


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Analyzing competitors costs,

Prices and offers.

Selecting a pricing method.

Selecting the final price.

Price is simply the cost plus profit of the firm. There are many competitors in the market. So the firms

have to consider about the competitive price while selecting new price and schemes.

PRICING OBJECTIVES

Pricing is based on the following objectives

Profit Oriented Goals

Unilever prices its product to achieve a certain percentage of return on its investment. The base of

pricing is the time consumed in the production process and target revenue per day.


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Sales Oriented Goals

Unilever sets its prices in such a way to increase the volume of sales.

Unilever usually has the policy of setting high prices since it is a leader in food market. They have fixed

prices products due to the reliability of consumers towards price. Prices are decided keeping in view the

prices of other products of same size, category and types.

Pricing Strategies

Unilever uses the following pricing strategies:

Geographical Pricing Strategy

Uniform Delivered Pricing Strategy

The company uses the same delivered price to be charged from all distributors.


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Freight Absorption Pricing Strategy

Under this policy, the company bears all the freight out cost for FOB only.

Cash vs. Credit Strategy

All the sales of the company are on the cash basis and no credit facility is given to its customers i.e.

distributors.

Basic Method of Setting Prices

Unilever is using the following methods for price setting.


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Price to Distributors

The company provides products to the distributors for the prices decided keeping in view the cost, the

target revenue and competitors prices.

Prices Charged by Distributors to Retailers

Unilever gives margin of certain percentage to dis

Documents

Internship Report on Unilever Company