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Interpretive Planning for Exhibit Design By Barry Lord, Co-President, Lord Cultural Resources Scenographie Colloquium, DASA, Dortmund | January 2013

Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

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Page 1: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Interpretive Planning for Exhibit Design By Barry Lord, Co-President, Lord Cultural Resources

Scenographie Colloquium, DASA, Dortmund | January 2013

Page 2: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

1 Our Practice

2 Planning Space and Programs

3 Planning for Collections

4 Concept Planning

5 From Concept to Opening Day

6 Current Work

7 The Future: Games and Pads

Interpretative Planning for Exhibition Design

Page 3: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

from the purely aesthetic & didactic…

Page 4: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

…to highly interactive & contextual

Page 5: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

It’s all about

MEANING

Page 6: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

So it’s all about

INTERPRETATION

Page 7: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Interpretive Planning is needed because...

Page 8: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Exhibitions are communication

Our audience is changing and we need to be relevant in order to connect them to our stories and collections

We need to express multiple voices

There is greater competition

Page 9: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Cultural tourism is growing

We need to engage with complex global events

Large investment – money, time, space

Page 10: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

From the 20th to the 21st Century

Passive Observer Active Participant

Experiences/Events/Games

Community Venue

Engaging

Multiple Voices

Peer Learning

Member

Exhibitions

Museum Venue

Informing

Curator’s Voice

Museum as Authority

Visitor

Page 11: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Lord Cultural Resources Creating Cultural Capital

Founded in 1981 in response to an emerging need for specialized planning services

in the museum, cultural and heritage sectors:

• The world’s largest cultural professional practice

• 2,000 assignments over 32 years

• 51 countries on 6 continents

• 9 offices worldwide

• An international reputation for sector leadership, innovation and excellence

Toronto New York Paris Mumbai Beijing

Page 12: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

As the leader in cultural consulting services, Lord Cultural Resources relies on a global network

of offices in Toronto, New York, San Francisco, Paris, Madrid, Beirut, Mumbai and Beijing.

• Respect for local adaptation, cultural diversity and collaboration.

• The highest standards of integrity, ethics and professional practice.

Page 13: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Lord Cultural Resources

Writes the Textbooks

We share our knowledge in presentations, articles and publications.

Page 14: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Our Practice

• Interpretive Planning

comes first

• Provide the best

designer for each

exhibition

• Project management

of fabrication and

installation to ensure

that the design intent

is fulfilled

Page 15: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Planning Space and Programs

Page 16: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

BMW Museum Munich, Germany, 2002, 2004–05, 2008

Interpretive Planning, Project Management

Page 17: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

King Abdulaziz Center for World Culture Dhahran, Saudi Arabia, 2008–ongoing

Program Plan, Institutional Plan, Strategic Positioning, Business Plan, Recruitment, Training, Implementation

© Snohetta Architects

Page 18: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Planning for Collections

Page 19: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

National Archaeological Museum Aruba Oranjestad, Aruba, 2009

Turnkey - Interpretive Planning, Design, Fabrication, Installation

Page 20: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Concept Planning

Page 21: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Buddha Smriti Museum Patna, India, 2012 - ongoing

Concept Development, Interpretive Planning, Collections Review, Exhibition Design, Procurement Assistance,

Content Development

Page 22: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Project Honor, S. C. Johnson Racine, Wisconsin, 2005-06

Concept Development, Architectural Selection Competition

© Foster + Partners

Page 23: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

From Concept to Opening Day

Page 24: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Ontario House, 2010 Olympic and Paralympic Winter Games Vancouver, British Columbia, 2009-10

Concept Development, Creative Direction, Programming

Page 25: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Ontario House, 2010 Olympic and Paralympic Winter Games Vancouver, British Columbia, 2009-10

Concept Development, Creative Direction, Programming

Page 26: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Experience Canada Pavilion, G8/G20 Summit Toronto, Ontario, 2010

Exhibits and Event Programming

© HPA

Page 27: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Experience Canada Pavilion, G8/G20 Summit Toronto, Ontario, 2010

Exhibits and Event Programming

© HPA

Page 28: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

TIFF Bell Lightbox Toronto, Ontario, 2005, 2006–08, 2010–11

Programming, Exhibitions Development, Strategic Planning

© Toronto International Film Festival

Page 29: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

BMO Financial Group Institute for Learning Heritage Room Toronto, Canada, 2010-11

Interpretive Planning, Content Coordination, and Exhibition Design Services

© Richard Johnson

Page 30: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Current Work

Page 31: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

EuropaCity Gonesse, Greater Paris, France, 2010-ongoing

Strategic Positioning, Cultural Program and Business Model, Partnership Strategy, Architectural Competition

© Manuelle Gautrand, BIG, Snohetta, Valode & Pistre

Page 32: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Banque du Liban Museum Beirut, Lebanon, 2010-13

Exhibition Planning and Design, Management and Operations Planning, Training

Page 33: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Banque du Liban Museum Beirut, Lebanon, 2010-13

Exhibition Planning and Design, Management and Operations Planning, Training

Page 34: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Bihar Museum Patna, Bihar, India, 2011-ongoing

Master Plan, Content Development, Interpretive Plan

Page 35: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Bihar Museum Patna, Bihar, India, 2011-ongoing

Master Plan, Content Development, Interpretive Plan

Page 36: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Bihar Museum Patna, Bihar, India, 2011-ongoing

Master Plan, Content Development, Interpretive Plan

Page 37: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Buddha Smriti Museum Buddha Smriti Park, Patna, India, 2012-ongoing

Concept Development, Interpretive Planning, Collections Review, Exhibition Design, Procurement Assistance,

Content Development

Page 38: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Buddha Smriti Museum Buddha Smriti Park, Patna, India, 2012-ongoing

Concept Development, Interpretive Planning, Collections Review, Exhibition Design, Procurement Assistance,

Content Development

Page 39: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

The Future is a Game

Page 40: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

Forward: Creating a Climate for Change 2011-ongoing

Concept Development, Exhibition Design and Development for an international traveling exhibitions

incorporating sustainable fabrication, local partnerships, global-local outlook and interactive game approach.

© UNEP

Page 41: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION
Page 42: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION
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Page 46: Interpretive Planning for Exhibit Design · Interpretive Planning for Exhibit Design ... DASA, Dortmund | January 2013. 1 Our Practice . 2 Planning Space and Programs . 3 ... INTERPRETATION

THANK YOU. Contact details:

Barry Lord, Co-President

Lord Cultural Resources

[email protected]