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Into the belly of the beast: Lessons learned from research with the staff of large corporations. Research with members of the general public, citizens, consumers, etc. is different to research with the staff of large organisations. In this talk I’m going to pick out some specific differences and the lessons I’ve learned about how to deal with them. It’s not a definitive set, so your mileage may vary. But I’m really interested in your experiences and anything you’ve learned.
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Into the belly of the beast Lessons learned from research with the staff of large corporations
John Waterworth, @jwaterworthThe Research Thing, March 2013
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AccessPhoto by Stephen Woods (protohiro) at http://www.flickr.com/photos/protohiro/5769980863/
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MinderPhoto by Kim Smith (Squid!) at http://www.flickr.com/photos/asimpledarksquid/527075638/
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ComplexityPhoto by Klaus zARTh (voodoo2me) at http://www.flickr.com/photos/22040620@N04/2562001120/
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StakeholdersPhoto by Michele Ficara Manganelli at http://www.flickr.com/photos/michele_ficara_manganelli/8539373018/
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ExpectationsPhoto by Mark Hilary at http://www.flickr.com/photos/markhillary/370268513/
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PersonalPhoto by Jen Kim (smallestbones) at http://www.flickr.com/photos/jenkim/2251345605/
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MotivationPhoto by rosipaw at http://www.flickr.com/photos/rosipaw/4459459461/
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AgendasStill from Othello by Castle Rock Studios
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LyingPhoto by Tom Hoyle at http://www.flickr.com/photos/tomhoyle1985/8456143387/
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TimePhoto by Toni Verdú Carbó (ToniVC) at http://www.flickr.com/photos/tonivc/2283676770/
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6. It’s about their experience
7. What’s in it for them
8. Politics are in scope
9. Lies are data too
10. Take your time
Top tips
1. Go where they are
2. Coach your minder
3. Embrace complexity
4. Use stakeholders for immersion
5. Write the invitations
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80,000 hoursCartoon Copyright © 2010 Scott Adams at http://dilbert.com/strips/comic/2010-09-04/
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6. It’s about their experience
7. What’s in it for them
8. Politics are in scope
9. Lies are data too
10. Take your time
Top tips
1. Go where they are
2. Coach your minder
3. Embrace complexity
4. Use stakeholders for immersion
5. Write the invitations
