COMPANY INTRO

SERVICE PROVIDER:

AICT MEDIA GROUPTEL ： +1 (626) – 347 – 5317 Email: business@advertiseinchina.today david@advertiseinchina.today www.advertiseinchina.today

US OFFICE ：601 W Garvey Ave, Monterey Park California 91754

AICT MEDIA GROUP PROFILE

Equipped with independent trading desk(ITD), AICT MEDIA GROUP is a programmatic media company dedic

ated to help companies promote their brand value and increase the performance in Chinese communities worldwide.

Comprehensive digital media marketing solutions

Promote the multi-channel brands in highly effective costs

Increase client base and performance

AICT MEDIA FOCUSES ON Chinese Communities Worldwide

AICT CULTURE

In AICT Media Group, our culture is effectiveness-driven, customer-focused and value service quality. To stay TOP in the industry, we keep on improving and optimizing.

Customer-focusedAs the effect marketing partner and supplier of our customers, our primal task is to satisfy our customers. We can assist customers with realizing the marketing goals, increase the online sales performance and maintain the competition power.

Effectiveness-drivenOur emphasis on the effectiveness and service quality is going through every department of AICT. We create the best effectiveness for the customers by means of our knowledge and technology.

Keep improving and optimizingWe keep developed our methodologies and technology to better serve our customers. We stay ahead in the trend of the data-driven marketing and analysis technologies.

Partnered with the top Ad Exchanges, Ad Networks, media publishers, ads and data management technologies, and data suppliers, AICT Media Group offer the customers most advanced digital marketing solutions.

ADVANCED TECHONOLOGY & MEDIA PARTNERSHIP NETWORK

After

Translation

AICT SERVICE - LOCALIZATION

AICT Language Service has been working with diverse websites from various clients for localization services.

We offer localization service translating the website into Chinese incorporating with the cultural aspects completely.

AICT SERVICE - ONLINE ADVERTISING

Online marketers are constantly looking for ways to differentiate themselves by producing higher quality content. Rich media provides this opportunity by offering much more dynamic elements and a ‘richer’ user experience. Rich Media refers to the utilization of various technologies to enhance a recipient's experience. It uses advanced technology such as steaming video, flash to interact instantly with the user. Generally all the rich media technologies exhibit at least some of the following characteristics: They allow for advanced animations; They support audio/radio in the advertisings and they make possible the instant user interactions. The defining characteristic of rich media is that the media element exhibits dynamic motion. This motion can occur over time or in response to an interaction with the user.The prevailing trend is that consumers are getting engaged with Rich Media.According to H1 2014 research, rich media ads worldwide saw far higher clickthrough rates (CTRs) and engagement rates compared with standard banner ads. Today, media owners of different platforms should cooperate and take full advantage of the complex and rich media environment developing in China. We generally offer the following types of rich media ads:Floating adsExpandable adsTandem adsVideo adsPolite adsSocial ads

Rich Media Ads

Online Mobile AdsTHE INTERNET HAS GONE MOBILEMobile ads are ads that appear on smartphones, tablets, and any other mobile device. In February 2015, about 1.29 billion mobile users had been registered in China. The population statistic shows Chinese market is exponentially blooming for online mobile ads. It’s too hard to ignore. At the same time, through years’ of development, China mobile advertising market gradually moves from early stage to mature stage, we can see its mature from the following aspects: First, with expansion of mobile advertising market, its penetration in the whole Internet advertising market maintained rising. Second, advertisers raised investment in online advertising and had independent budget for mobile advertising. Third, mobile advertising platform turned diversified and the competition moved into more orderly regulation.

Online V ideo A dsVideo advertising is one of the fastest-growing opportunities online today, as well as one of the most promising online advertising formats. The emotional draw of the television experience, consumers’ adoption of broadband, and subsequent change in Internet content, capabilities, and consumption all contribute to driving this growth. Revenues of China online video market amounted to 1.1 billion dollars in Q1 2015. Advertising is the core engine for growth of China online video market revenues. Our partners include the most popular video websites in China like Tudou, 56.com, Youku, Iqiyi, Letv etc.

AICT SERVICE - ONLINE ADVERTISING

PROGRAMMATIC MEDIA BUYING

The term programmatic media (also known as programmatic marketing or programmatic advertising) encompasses an array of technologies that automate the buying, placement, and optimization of media inventory, in turn replacing human-based methods

INSIGHTS OF AICT ONLINE ADVERTISING

DIGITAL MEDIA BUYING DEVELOPMENT

PROGRAMMATIC MEDIA BUYING IN CHINA

In 2014, about 15% of the digital display ads were realized through programmatic buying in China. Up to 2017, half of the digital display ads will be realized through programmatic buying.

PROGRAMMATIC MEDIA BUYING IN US

In 2014, programmatic share of display ad spending in US market is 63%. Up to 2017, the number will be 83%.

AICT PROGRAMMATIC MEDIA BUYING FOUNDATION

Open

Exchange

Private Marketplace,

PMP

PDB

Bidding Buyer Description

AICT RICH MEDIA RESOURCES

1,000+ 优质媒体

8.5 billion PV/day1.5 billion PV/day

Integration of 30+different kinds of video media

2 billion PV/day

Access to 40+Ad Exchanges, 1000+Quality Media ， Popular video and mobile media at home and abroad. Realize the mass programmatic media buying, in support of CPM/CPC, programmatic private direct buying of RTB and non-RTB

Quality Media Popular Video Websites 40+ads Trading Platforms Mobile Internet

1 billion PV/day

300,000+ popular APP Integrati

on of 500+ leading mobile web

sites

Other

Real-Time Bidding, RTB

Step 3 Step 5Users visit webpagesStep 1

Step 2Traffic bidding need acquire the request on if bidding the user

Step 4Ads trading market biddingdecides who wins the bidding

Car Brand advertisersadvertised through AICT ITDMass users data will determine a

nd bid:• determine as car users

•decide to bid or not

•how much to offer

Real-Time Bidding(RTB)Buying and selling of online ad impressions through real time auctions that occur in the time it takes a

webpage to load. Those auctions are often facilitated by ad exchanges or supply-side platforms.

FOUR CORE ADVANTAGES OF AICT MEDIA GROUP

MEDIA RESOURCES

TECHNOLOGY & CALCULATION

ADVERTISING OPTIMIZATION

DATA

Access to 30+ PC ad trading platform

s, 10+ mobile ad trading platforms, o

ver 20 billion PV/day

Covered 98.5% netizens, 92% mobile internet users

Private quality resources arranged early

Selected media resources are objective, client focused and goal oriented

Technology: The only trading desk in China that accesses to programmatic trading operation system(OS) and develops the technology of monopolizing optimization and data analysis.

Calculation: 15 million of optimized combination of calculation, accesses to the most quality calculation suppliers of home and abroad, understand the advantages and disadvantages of calculation for every suppliers when accessing to every ad trading market and use

• them strategically based on project need or real time advertising data

All projects are self-operated to ensure the advertising effectiveness;AICT achieves excellent optimization quality from proper allocating projects

between staff. For example, an AICT staff member is allocated with 3 to 5 projects at one time to avoid hiccups on a project. Unlike other company B

who overruns their team with 15 to 20 projects simultaneously.

Access to the best digital management technologies of home and abroad.

60,000+ tags of audience data

10+ types of analysis reports 15+ data index

Collects over 200 billion data points

Ten trillion bytes of core data

TECHNOLOGIES & CALCULATION:ORIENTATIONAL TECHNOLOGIES+CALCULATION+BRAND SECURITY

Rich orientation Technology&Calculation Brand security

50+ types of targeting advertising controls

- -media resources

- -context

- -audience orientation

- -retargeting

- -LBS

Agile and reliable programmatic system

3 layers of calculation

model

15 million+ optimizational combinations

RTB PDB

Comprehensivelysentinel brand

- -anti-cheating

- -avoid sensitive contents

ORIENTATIONAL CONTROL

TECHNOLOGY& CALCULATION

BRAND SECURITY

DATA-MANAGEMENT PROCESS

Segmented tags of audience Retargeting Real-time analysis and optimization

60,000+ tags3 types of audience ta

gs

physical property

interests shopping trendency

retargeting data management system

real-time analysis report

data collection &integration

data analysis &management

data activation &advertising

multi- dimensional

real-time

multi-screen multi-channel

STRATEGY-AUDIENCE

Search and map out targeted audience in real time on the internet from core audience to more subjective behavioral traits.

targeted audience orientation diagram

CORE AUDIENCE

Behavioral traits or attributes are correlated in a direct or obvious way

STRONGLY CORRELATED AUDIENCE

behavioral traits or attributes are strongly correlated to the core ones

RADIATED AUDIENCEbehavioral traits or attributes are highly correlated to the core ones

CREATIVE CAROUSEL

，

ADVERTISING ORIENTATION AND OPTIMIZATION

AUDIENCE OPTIMIZATION

MATERIAL OPTIMIZATION

REGIONAL OPTIMIZATION

FREQUENCY CONTROL RETARGETING

According to the click performance in real advertising, the combination of different tags from the audience is continually optimized.

Advertising materials will be tested and optimized based on communication cycle and click performance.

According to the regional marketing strategy of the advertiser, we do the advertisement assembly in key areas. The minimum targeting area is city.

Scientifically controlling the display frequency of every material for every independent user to avoid overloading.

We advertise to the target audience with the materials of various version, different appeal or series more scientifically and systematically.

Help advertisers to reconnect with the visitors who leave the websites for the purpose of re-marketing.

To improve the ads efficiency, multi-direction optimization system work simultaneously, apply flexibly and execute optimization.

OPTIMIZATION STRATEGY-AD MATERIALS OPTIMIZATION

优化前广告素材

PV

Time

pre-versionof optimization

post-version of optimization

Ad material optimization by means of real-time data analysis. The materials will be monitored and selected hence the effectiveness improved.

Suggests various versions of ad materials of different sizes and content;Real-time monitors the process of advertising, update ad materials at the right time to avoid aesthetic fatigue.

Optimized ad materials

AD RATE CONTROL+CREATIVE CAROUSEL OPTIMIZATIONAd rate control+creative carousel optimization:expose the target audience cross-site and spread richer information

Within the unit cycle of advertising,rate control showing the identical ad material to the same target audience shall be within 3 times(depending on their specific needs),efficiently avoid excessive or inadequate exposure

Creative carousel: multi-material carousel based on the rate control, differentiated communication among audience with different n

eeds and interests,spread more information to target audience and avoid aesthetic fatigue at the same time.

Suppose the targeting tag of the audience is set as:

Personal interest:hydroponics

Ad rate is set as 3 times.

eligible target users

1st time exposure

PC info flow ad

2nd time exposure

right column ad

3rd time exposure

mobile info flow ad

no more ads displayed

Advertise to the target audience in an all-trip, all-way wrap advertising, ads are like shadow.

3 times of exposure have finished, no more ads to be displayed.

Remark: the access paths and ad pictures are for information only.

Eligible customers

Website D

1st time exposure

Website A

Advertise to the target audience in an all-trip, all-way wrap advertising, ads are like shadow.

No more ads to display

Ads on cross mobile website and app expose to target audience properly to spread richer information

If no conversion or completed conversion after 3-6 times of ads exposure to the same customer, the ads will not disply to him/her in a short time.

2nd time exposure

Website B

3rd time exposure

Website C

FREQUENCY RATE CONTROL + CREATIVE CAROUSEL

Establish exclusive audience database for online CRMWe will reach the users that open monstergardens official website by categorizing the audience and collecting Cookies based on their needs and interaction to build Monstergardens' exclusive audience database.

We can make different advertisements to influence and maintain the users continuously and deeply, according to their interests and specific needs of hydroponics and gardening.

Monstergardens official website

other website

after leaving the appointed website

retargeting diagram:authenticate users

identification

exclusive database of "Monstergardens"

tags

tags

tags

tags……

users brought in by

different channels like ads

Targeted advertising for users

STRATEGIC RETARGETING

AICT REAL-TIME DATA ANALYSIS REPORTS

CONTACT US

UNITED STATES601 W GARVEY AVE MONTEREY PARK, CA 91754

david@advertiseinchina.today+1-626-347-5317 Thank You

Thank you for reviewing the introduction part of AICT MEDIA GROUP. We are looking forward to your feedback. Please feel free to contact us if any problems or confusion!

After we receive your feedback and finalize the details of the project, we will start to prepare the quotation and business proposal. Once the contract is signed off we will launch the project.

Sincerely,

CHINA6088 HUMIN ROAD, NO 1186MINHANG DISTRICT, SHANGHAI 201101

business@advertiseinchina.today+86-18701767258