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CONTACT US 1Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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Outdoor Retailer Summer Market has creative and dynamic opportunities
to get your brand in front of attendees before, during and after the show.
O P P O R T U N I T I E S2 0 1 8 A D V E R T I S I N G + S P O N S O R S H I P
JULY 23 - 26, 2018 | C O L O R A D O C O N V E N T I O N C E N T E R | D E N V E R , C O
CONTACT US 2Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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WE ARE OUTDOOROutdoor Retailer Summer Market’s core value is that we
offer face-to-face interaction that cannot be replicated in
a digital setting. It’s the same thing that our retailers offer
their customers as a value over online shopping. We offer the
opportunity to connect.
Brands exhibit at Outdoor Retailer Summer Market to
efficiently foster engagement and intelligence. It is not a
“if you build it, they will come” endeavor, however. Your
opportunity to connect depends on drawing retailers and
media to your booth. Sponsorships give you a voice beyond
your booth and help create a multi-platform approach to
draw in the retailers and media you want to see.
Don’t wait for the right person to walk by, bring them in.
INTRO
Outdoor Retailer + Snow Show2018 Recap Video
Venture Out 2017 Recap Video
Outdoor Retailer Summer Market2017 Recap Video
CONTACT US 3Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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RSTITLE SPONSOR
PLATINUM SPONSORS
Thank you to our Outdoor Summer Market 2017 Sponsors:
GOLD SPONSORS
SILVER SPONSORS
SPONSORS
CONTACT US 4Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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DIGITAL MEDIAEmail List RentaleNewsMobile AppWeb Advertising
PRINT MEDIADirect MailShow DirectoryShow MapSOURCE at OR Section Ad
REGISTRATIONConfirmation EmailsPortal
BRANDINGBadge AdvertiserBadge LanyardBag InsertCharging StationsHotel Key CardLibrary BinMade in AmericaOfficial Show ProductRegistrationRetailer + Rep LoungeSample StationsShuttles - Cherry CreekSwag HandoutVehicle Placement
BANNERS + SIGNAGEBanner - Exhibit Hall Aisles (Zones)Banner - Lobby EntranceBanner - PanoramicBollards - New! Column Wrap - In BoothColumn Wrap - Lobby Display Case - Registration Lobby & RampNew Product Display CaseDigital Billboard - ExclusiveDigital Kiosk - Foam CoreDigital Kiosks
Escalator CanopyEscalator Clings - Ballroom ExclusiveEscalator Clings - Exhibit Hall ExclusiveFloor Decals (2’x3’)Floor Decals (3’x4’)Floor Decals (4’x4’)Floor Decals (8’x10’) - Show Floor EntryFloor Decals - Exterior (8’x24’)Door Clings - Entrance Door WindowsDoor Clings - Interior Exhibit HallHandrail Graphics - BallroomsHandrail Graphics - Exhibit Hall LevelHandrail Graphics - Lobby StairsMeterboardsWelcome FlagsHigh Impact Window Clings - NEW!You Are Here Kiosks - Exclusive
EVENTSGood Morning ORIndustry Party
MEDIAMedia PreviewPress Room
EDUCATIONOutdoor UniversityThe Camp Trend + Design Center
PACKAGES Contact your Account Executive for more information
SUPPLIER / DESIGNER Email List RentalExhibitor eNewsNew Product Display CaseSOURCE at OR Section AdTrend + Design Center
QUICK LINKS
Elevate your Brand at Outdoor Retailer Summer Market 2018.
CONTACT US 5Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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DIGITAL MEDIA
EMAIL LIST RENTALReach your target audience with an email campaign to Outdoor Retailer Summer Market buyers. You can choose your deployment date and target by segment: accessories, apparel, equipment/hardgoods or footwear. It’s your brand, your messaging and your creative, and we send it out!
Categories Available:• Accessories• Apparel• Equipment/Hardgoods• Footwear
Upgrade to PREMIUM to position your campaign to be delivered to retailers during the prime dates just before the show.
Pricing:
Standard Email $2,500 per segment (For dates up to and including July 6, 2018)
Premium Email $3,500 per segment (July 7 - 26, 2018)
(For dates after July 26, 2018, standard rates apply)
Source Designer Email $1,500/$2,500 per send/two sends
CONTACT US 6Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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Outdoor Retailer Summer Market is less than a month away. The floorplan is set, the exhibitor list is ready and now it’s time to plan your show. Use the Show
Planner to communicate with exhibitors, request appointments with brands, add education sessions to your planner, search products, view the floorplan and more.
Join us to explore the brands on the show floor and learn merchandising tips and tricks. Two tours are offered and are first come, first served so sign up now.
Save the date for the Industry Party, brought to you by GORE-TEX® Brand, at Temple Nightclub. Don’t worry - there will be beer and music from George Clinton & The Parliament Funkadelic!
Nominations for the Innovation Awards close tomorrow! Which products have moved a significant needle and made you change your offerings in your
“I hope that your summer has been filled with many adventures and lots of fun. I want to wish everyone safe travels and can’t wait to see you in Colorado in less
than a month!” - Joe Bustos, Retail Relations Manager
DIGITAL MEDIA
ENEWSeNews is our weekly digest of what’s happening at the show and is one of our primary planning tools for Outdoor Retailer Summer Market.
Each edition of eNews delivers information, tools and media to enhance the show experience. From “How to Shop the Show,” to “Can’t Miss Events,” eNews will deliver the information that matters most.
Ad spots are limited; contact your Account Executive today!
Promote booth events, product showcases, announcements, happy hours, show specials and more in eNews.
Pricing:
Exclusive Leaderboard $1,000
Promo with image per newsletter $250
Promo with image for (4) newsletters $950
Attendee and Exhibitor eNews are available.
CONTACT US 7Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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MOBILE APPAttendees use the Mobile App to identify and locate exhibitors on the show floor. Use this platform to elevate your brand message.
Summer Market 2017 App Stats:
App Downloads 6,568
Schedule + Sessions 84,690
Exhibitors + Map Views 241,781
Exhibitor Booth Views 60,378
Buzz Notifications 19,420
Mobile App AlertA targeted booth traffic driver, before, during or after the show, Mobile App Alerts allow you to send important real-time communications directly to each attendee that has downloaded the Mobile App.
Mobile App Product ShowcaseThe Mobile App Product Showcase highlights a select group of products at the show for easy shopability. These Featured Products in the Mobile App Product Showcase are displayed on every downloaded device and help get your brand’s product instant attention.
Mobile App Banner Ad Banner ads rotate at the top of the app dashboard page, and click through to your landing page.
Pricing:
Title Sponsor $8,500
Banner Ad $1,000
Alert $1,000
Mobile + Online Product Showcase $795
DIGITAL MEDIA
CONTACT US 8Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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WEBSITEOutdoorretailer.com and the online show planner are year-round resources for the entire industry.
OutdoorRetailer.com:
Sessions 603,000
Users 321,000
Pageviews 1,297,572
Pricing:
Leaderboard R.O.S. + Bonus R.O.S. Online Planner Starting at $3,600
Top Right Rectangle Starting at $2,700
Mid Right Rectangle Starting at $2,295
Anchor Banner Starting at $1,350
DIGITAL MEDIA
CONTACT US 9Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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PRINT MEDIA
DIRECT MAILSend direct mail invitations to the official list of Retail Buyers registered for Outdoor Retailer Summer Market 2018. The turnkey program includes everything: use of the show’s official attendee list, printing, postage and mailing.
Learn more and order at: www.OutdoorRetailerDirect.com
Alert: Please be careful and avoid several unauthorized/unaffiliated companies that claim they have the show attendee list available for sale – Outdoor Retailer lists are never sold. Please use the list rental services on this site. Questions? Contact our Official Vendor Partner
or your Account Executive.
Pricing:
$500 opportunity cost for one-time database access
Direct Mail Postcard - Front
Direct Mail Postcard - Back
CONTACT US 10Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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PRINT MEDIA
NEW FEATURE!
Show Directory Cover w/ Tabs
JULY 23 - 26, 2018 | C O L O R A D O C O N V E N T I O N C E N T E R | D E N V E R , C O
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S H O W D I R E C T O R YSHOW INFO | MAPS | NEW EXHIBITORS | LISTINGS | EVENTS | FEATURED AREAS | SOURCE GUIDE
SHOW DIRECTORYOutdoor Retailer Summer Market’s Directory is a unique opportunity to make an undeniable print impression.
• Build awareness and excitement to increase booth traffic• Promote your brand to a large and focused B2B audience• Influence purchasing decisions year-round
The Show Directory contains the complete exhibitor list, show and event schedules, show maps and more. Enhanced this year, the Show Directory will include a section devoted to the sourcing/raw materials manufacturers that exhibit serving retailers, exhibitors and designers. An advertisement, product feature or enhanced listing in the Show Directory can impact the right buying audience at show time, plus year-round back at the store. More than 7,000 copies will be distributed onsite at the show.
CONTACT US 11Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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PRINT MEDIA
SHOW DIRECTORY ADS (Continued)
Pricing:
Inside Front Cover - Spread $7,500
Inside Back Cover $4,000
Back Cover $6,300
Right Page/Front of Book $2,750
Tabbed Divider/Two Sided (space limited) $4,725
Run of Book - Spread $4,780
Run of Book - Full Page $2,250
Run of Book - 1/2 page $1,480
Source Guide Section - Full Page $2,250
Product Showcase $795
Classic Listing w/ Logo $495
Cover Tip, Insert, Blow In, Belly Band, Call for Cover Sticky Note or Gatefold pricing
Deadlines:
Advertising Space Deadline June 8, 2018
Product Showcase Ad Materials Due June 15, 2018
Advertising Materials Due June 15, 2018
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N E W P E L I C A N™ ELITE S O F T C O O L E RAdventure Ready /Superior Ice Retent ion / 100% Leakproof
PELICAN.COM
visit us at booth 22009
Pelican Products, Inc.23215 Early Avenue, Torrance, CA 90505Tel (310) 326-4700 / Fax (310) 326-3311All trademarks are registered and/or unregistered trademarksof Pelican Products, Inc., its subsidiaries and/or affiliates.
Tabbed Divider Ad
S H O W D I R E C T O R YSHOW INFO | MAPS | NEW EXHIBITORS | LISTINGS | EVENTS | FEATURED AREAS | SOURCE GUIDE
JULY 23 - 26, 2018 | C O L O R A D O C O N V E N T I O N C E N T E R | D E N V E R , C O
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Cover Tip On
Stop by booth 22017 and cool down with a r efreshing Moscow
Mule or Dark and Storm y. Date: Thursda y, August 6
Time: 4:30 – 5:30superfeet.com | facebook.com/superfeet | @superfeet
© SuperfeetWorldwide Inc. All Rights Reserved.
STEP OUT OF THE ORDINARY
CONTACT US 12Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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SHOW MAPThe onsite floorplan is the top-rated navigation tool retailers use to explore the show floor. We distribute over 13,000 copies; this exclusive advertising opportunity is unparalleled for brand reach.
Pricing/Availability: SOLD
Back Cover Ad (on exhibitor listing side)Size: 6.75” wide x 7.8” tall
Larger Inside Ad(on floorplan/map side)Size: 7.8” wide x 9” tall
PRINT MEDIA
JULY 23 - 26, 2018 | C O L O R A D O C O N V E N T I O N C E N T E R | D E N V E R , C O
S H O W M A P EXHIBITORS | FLOORPLANS | FEATURED EVENTS + AREAS | COMMUNITY SPACES
Sample Onsite Floorplan (unfolded)
Cover
Back Cover Ad Size: 6.75” x 7.8”
Larger Inside AdSize: 7.8” x 9”
JULY 23 - 26, 2018 | C O L O R A D O C O N V E N T I O N C E N T E R | D E N V E R , C O
S H O W M A P EXHIBITORS | FLOORPLANS | FEATURED EVENTS + AREAS | COMMUNITY SPACES
CONTACT US 13Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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CONFIRMATION EMAILSPlace a footer banner ad inside the confirmation email(s) that are sent to every Outdoor Retailer Summer Market registrant prior to the show. Attendees are requested to bring a printed copy of their email confirmation with them to expedite the badge pick up process. Your creative will land on the one email that is required for attendees to print out and bring to the show.
Pricing:
Attendee Confirmation Email $7,500 Exclusive
Exhibitor Confirmation Email $7,500 Exclusive
PORTAL Feature your brand in a skyscraper advertisement in the Attendee Registration Portal. Each registrant will view five pages as they complete their registration for Summer Market 2018. Your skyscraper ad can be up to 800 pixels tall, but must be 200 pixels wide. Skyscrapers are very hard to miss and will appear beside the registrant’s information.
Pricing:
Attendee Portal $5,750 Exclusive
Exhibitor Portal $5,750 Exclusive
Working Media and Call your AccountIndependent Rep Executive for detailsalso available
REGISTRATION
Ad must be 200 px wide by however tall (max 800); ad runs on all pages
You are now registered for Outdoor Retailer Summer Market 2018. We are excited you will be joining us for this event.
Some important notes:Your Outdoor Retailer Summer Market badge is for the trade show only at the Colorado Convention Center.
We do not mail badges before the show. Please print out your confirmation with the barcode and bring it to the Colorado Convention Center. You will scan your barcode and need a valid photo ID to pick up your badge at all registration counters. We will also be able to scan the document on your smartphone. However, we recommend if possible, to please print your confirmation email with barcode before leaving for the show to help expedite the process.
We look forward to seeing you in Denver!
The Outdoor Retailer Summer Market Team
O U T D O O R R E TA I L E R S U M M E R M A R K E TJ U LY 2 3 - 2 6 , 2 0 1 8 | C O L O R A D O C O N V E N T I O N C E N T E R | D E N V E R , C O
E N D O R S E D + S P O N S O R E D B Y T H E O U T D O O R I N D U S T R Y A S S O C I AT I O N
O U T D O O R R E TA I L E R S U M M E R M A R K E TJ U LY 2 3 - 2 6 , 2 0 1 8 | C O L O R A D O C O N V E N T I O N C E N T E R | D E N V E R , C O
E N D O R S E D + S P O N S O R E D B Y T H E O U T D O O R I N D U S T R Y A S S O C I AT I O N
CONTACT US 14Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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BRANDING
BADGE ADVERTISERBadge advertising gives you exclusive, premium placement for your logo and branding. Your logo will be highlighted on the front of the badge and your ad will be printed on the back of more than 30,000 badges.
In an effort to reduce waste, Outdoor Retailer Summer Market replaced the traditional paper badge and plastic holder with a durable paper badge that clips directly to the lanyard. Eliminating the plastic sleeves is one way Outdoor Retailer Summer Market is working to reduce the environmental impact of our show.
Pricing/Availability: Pending
Front Badge Ad Size: 1.625” x 1.625”
Back Badge AdSize: 3” x 3”
BADGE LANYARD Put your branding around the necks of your target audience by sponsoring the official show lanyard. You can choose to target exhibitors, attendees or both. Sponsorship includes opportunity cost only.
Pricing:
Exhibitors Pending
Attendees Pending
BUYERBadge Front Ad Size:
1.625” x 1.625”
Badge Back Ad Size: 3” x 3”
ATTENDANCE GUIDELINES
• Emerald Expositions reserves the right to accept, reject or prohibit registration or attendance at its events at any time for any reason.
• Outdoor Retailer reserves the right to use photographs/videos of you taken at the show for marketing purposes.
• Exhibitors at Outdoor Retailer may utilize badge scanning in order to follow up with you after the show. Please be aware that by
permitting an exhibitor to scan your badge, your contact information including address, email and phone/fax will be shared with the
exhibitor, and Outdoor Retailer will no longer be in control of how your information is used.
Questions or concerns? Email [email protected]
UNAUTHORIZED PHOTOGRAPHY IS NOT PERMITTED.Photo files and/or devices will be confiscated and your badge will be revoked for the current and future shows.
• UNAUTHORIZED PHOTO HOTLINE Onsite, if an infraction occurs, call (949)306-7709 to report name and company on
badge if possible.
• If possible TAKE A PICTURE OF BADGE and email the picture to Julie Freedman at [email protected].
CONTACT US 15Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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BAG INSERT
Put your messaging directly in the hands of high-value attendees with the VIP Retailer/Media Bag. Promote a show special, new product, special program and booth location. Pricing: $1,000
CHARGING STATIONS Attendees are constantly using their devices during the show and need a place to recharge. Create destinations for buyers by outfitting multiple charging stations throughout the Colorado Convention Center.
Pricing: Exclusive - Call for pricingSponsorship includes opportunity cost only.
HOTEL KEY CARD What’s the one thing you can almost guarantee attendees will have with them 24-hours a day? With the hotel key card, you put your branding right in the pockets of priority retailers and attendees in the downtown Denver area.
Pricing: Starting at $4,500
LIBRARY BIN Library Bins offer valuable distribution points for your publication in a highly trafficked area of the show. Thousands will move through the Colorado Convention Center during Outdoor Retailer Summer Market, Library Bins put your publication up front.
Pricing/Availability: $750 for Exhibiting Brands(limited availability; pending renewal)
BRANDING
CONTACT US 16Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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MADE IN AMERICA PRODUCT SHOWCASEOutdoor Retailer (OR) and Outdoor Industry Association® (OIA) have partnered to provide a Made in America Product Showcase at Summer Market. In recognition of the growing interest in domestic manufacturing, the showcase will feature up to 30 products from American manufacturers to share the story of companies sourcing and producing here in the United States.
Products will be selected on a first-come, first-served basis, and applications are vetted by OIA’s Made In America Working Group team. The showcase will be located in the Colorado Convention Center and will feature information about the participating companies and their products.
Pricing/Availability: Product Showcase Sponsor, includes:• 1-2 products in the Product Showcase • Flagged as “Made in America” brand on online exhibitor list and
mobile app• “Made in America” floor graphic at booth• Online product showcase + inclusion in dedicated attendee eNews $750 (limited)
Title Sponsor Call for pricing
OFFICIAL SHOW PRODUCT Establish your brand as the “Official Sponsor” for added visibility as part of your campaign at Outdoor Retailer Summer Market. As an official product, your brand gains exclusive distribution points and on-site signage. Custom opportunities are also available.
Pricing/Availability:
Bottle $4,000
Dog Leash $800
Napkins $2,000
Bottle $4,000
Sock $4,000
T-Shirt $4,000
Security Guard Sponsor $5,000
Bag SOLD
Recycling Program Sponsor Pending Renewal
CONTACT US 17Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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REGISTRATION BRANDING
The registration centers at Outdoor Retailer Summer Market are the access points for the show. Located in the Colorado Convention Center, these are the most heavily trafficked areas of the show. Whether attendees are picking up their badges or simply entering and leaving the building, the Registration areas are a powerful platform for your brand message.
Pricing:
Registration Center Sponsor SOLD Registration Counter Handout $2,100
RETAILER + REP LOUNGE Attach your brand to the Retailer + Rep Lounge where retailers and independent reps will be able to put their feet up and bags down, grab a snack, enjoy high speed internet access and relax in a “no-pitch” zone. Display your product/signage throughout the lounge space. Your company will be included in all mentions and promotions of the Retailer + Rep Lounge. Includes opportunities to put a promotional insert in the VIP Bag.
Pricing: $7,500 Exclusive Opportunity
SAMPLE STATIONS Walking the show floor makes attendees HUNGRY. With close to 30,000 people at Outdoor Retailer Summer Market, take advantage of the opportunity to create a happy customer or potential partner by satisfying an immediate need.
Give attendees a taste of your brand by distributing samples of your food or beverage around the Colorado Convention Center. Sponsorship includes opportunity cost only.
Pricing:
Convention Center Exterior Sample Station $5,000 Convention Center Interior Sample Station $6,000
CONTACT US 18Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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VEHICLE PLACEMENT Your company’s vehicle makes a statement in a way no traditional sign can. Park your snowmobile, truck, van, camper, Pinzgauer or trailer at strategic locations in and around the Colorado Convention Center to attract attention and showcase your brand.
Pricing:
Parking Meter Placement Starting at $1,000 Exterior Placement Starting at $5,000 Show Floor Placement Call for pricing Lobby Placement Starting at $5,000 Multiple Vehicles or Custom Activation Call for pricing
SWAG HANDOUT Sampling new products is the best way to determine brand preference. This is a creative and inexpensive way to have your swag distributed to retailers at the show. Outdoor Retailer Summer Market provides labor for distribution.
Pricing: $750
SHUTTLES
Be the exclusive sponsor of all shuttles to and from Outdoor Retailer Summer Market hotels in Cherry Creek. You can provide materials for the inside of the shuttles and/or brand the exterior with custom magnet signage like a billboard! Sponsorship includes opportunity cost only.
Reach buyers who are looking for new products at the show.
Pricing: $3,900
BRANDING
CONTACT US 19Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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BANNERS
High-impact visibility make banners one of the most sought-after branding opportunities at Outdoor Retailer. The opportunities may be limited, but the possibilities are endless. Sponsorship includes opportunity cost only.
Sponsor Levels:
Exhibit Hall Aisles (Zones) $5,000 Lobby Entrance $4,000 Panoramic Call for pricing
NEW PRODUCT DISPLAY CASE
Standing out at Outdoor Retailer doesn’t have to cost a lot. Make sure that your booth gets attention on the show floor. Drive booth traffic and maximize your ROI with the opportunity to highlight your featured product at the front of the show in the New Product Display Case.
Pricing: $850
COLUMN WRAPS + DISPLAY CASES
Make an immediate impression and drive traffic to your booth with Branded Display Cases. These life-size, eye-catching displays can’t be missed by buyers as they enter the show. New column wraps are a great way to get in front of the Summer Market audience, unique and impactful. Help your brand stand out on the show floor and at the Colorado Convention Center with these functional advertising spaces to drive traffic to your booth. Column wraps vary in size. Sponsorship includes opportunity cost only.
Sponsor Levels:
Display Case - Registration Lobby + Ramp $3,600 Display Cube - Registration Lobby $3,950 Bollards - New! Call for pricing Column wrap - In booth $1,350 Column wrap - Lobby $2,250
BANNERS + SIGNAGE
CONTACT US 20Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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DIGITAL SIGNAGE OPPORTUNITIES
Enhance your visibility to attendees by selecting a digital branding opportunity. In addition to the larger than life 14’ x 48’ digital billboard near the entrance to the Colorado Convention Center, there are 16 digital kiosks available for advertising your brand to reach the Summer Market audience inside the Colorado Convention Center.
Sponsor Levels:
14’ X 48’ Billboard - Exclusive Pending Renewal
Digital Kiosks (limited spots) $2,500 per ad spot
ESCALATORS
Take advantage of this unique opportunity to display your message prominently and have it seen by thousands of retailers as they travel up and down the escalators located throughout the Colorado Convention Center. Promote your brand and/or company message as attendees are going to and from Lower, Street and Upper Levels. Please contact your Account Executive to discuss the different opportunities.
Sponsor Levels:
Escalator Canopy Call for pricing
Escalator Clings - Ballroom Exclusive $5,900 Escalator Clings - Exhibit Hall Exclusive SOLD
CONTACT US 21Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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HANDRAILS
Get your brand out there and the exposure you need to stand out from the rest at Outdoor Retailer Summer Market. Increase your product/brand awareness and drive traffic to your booth with a vibrant handrail image that can’t be missed. Handrail banners are a unique way to distinguish your branding from your competitors. Your branding will make a lasting impression by being placed prominently on the stair rails that attendees use all day as the enter and exit the exhibit halls. Sponsorship includes opportunity cost only.
Sponsor Levels:
Handrail Graphics - Ballrooms $9,500
Handrail Graphics - Exhibit Hall Call for pricing
Handrail Graphics - Lobby Stairs $9,900
HIGH IMPACT CLINGS
Welcome attendees before they even step into the Colorado Convention Center with branded clings on the windows and entry doors. Use your functional advertising space to illustrate your brand, promote your product, and drive traffic to your booth. Window clings are the perfect sponsorship to highlight your brand with high impact and creative mural advertising. Designed to broadcast your company’s presence at Outdoor Retailer Summer Market it is a fantastic way to highlight a new product launch or line. Create a mural that will capture the attention of attendees and showcase your brand all four days of the show. They are visible to the audience as they approach the show and as they enter the building, helping you turn foot traffic into booth visits. Sponsorship includes opportunity cost only.
Sponsor Levels: Call forDoor Clings - Entrance Door Windows pricing Window Clings Call for pricing
CONTACT US 22Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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YOU ARE HERE KIOSKS - EXCLUSIVE
One of the most popular tools used onsite at Outdoor Retailer Summer Market is the “You Are Here” boards. Attendees use the kiosks to locate exhibits on the show floor. Strategically located throughout the show floors, “You Are Here” kiosks provide easy access to the exhibitor list and our featured show floor areas. These are conveniently placed around the show floor on every level in high traffic areas. Get noticed and drive traffic to your booth.
Pricing: $8,500
BANNERS + SIGNAGEBANNERS + SIGNAGE
CONTACT US 23Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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FLOOR DECALS
Direct buyers to your booth with strategically placed decals under foot. Custom sizes and packages available. Grab the attention of the Outdoor Retailer Summer Market audience at the entrance to the show floor, at the base of the escalators and in various spots along the main aisle ways at the show. As buyers make their way around the show floor, these floor decals will continue your brand presence the show. This is a great opportunity for you to promote your brand, products, and booth number in a high-impact way as buyers make their way to their next destination. Sponsorship includes opportunity cost only.
Sponsor Levels:
Floor Decals (various sizes) $550/$1,600
Floor Decals (8’ X 10’) - Show Floor Entry SOLD Floor Decals (8’ X 24’) - Show Floor Entry $7,500
METERBOARDS
Drive traffic and extend your branding beyond the booth with double-sided meter boards placed in the lobby or other high-traffic areas of the show floor. These large, visually appealing billboards are both informative and impactful. Meterboards are an effective, affordable way to communicate with attendees. These signs are strategically placed in key areas to generate brand awareness and promote your products. Sponsorship includes opportunity cost only.
Pricing: $2,250 (double sided)
WELCOME FLAGS
Welcome the entire outdoor industry to the city of Denver by branding the welcome flags on the light posts throughout the downtown Denver area surrounding the Colorado Convention Center.
Pricing: Call for pricing
BANNERS + SIGNAGE
CONTACT US 24Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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EVENTS
GOOD MORNING OR
Good Morning OR is the opportunity to hold an outside activity – a run, yoga session, clinic, etc. – before the show opens. Available days 1-3, create an event to engage attendees and generate interest for your brand.
Pricing: $500; limited
INDUSTRY PARTY
Make your company an integral piece of this highly anticipated event and ensure your brand message reaches thousands of attendees as they come together to celebrate the spirit of the outdoor industry.
Sponsor Levels:
Co-sponsor Starting at $5,000 Title sponsor Call for price Beer sponsor SOLD
CONTACT US 25Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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MEDIA PREVIEW
Journalists attending Outdoor Retailer Summer Market will have exclusive access to preview some of the latest products and newest exhibitors in the outdoor industry before the show opens. It is your opportunity to launch your product, share your brand story, build relationships with the media that covers the outdoor industry and help them get a jump on their show coverage prior to busy days of meetings and other activities on the show floor.
PARTICIPATING BRANDS WILL RECEIVE:• Pre-show exposure to attending media• Access to endemic and non-endemic media in an intimate setting prior to the show. You’ll get to follow up with them
later in the show too!• Flyer included in the VIP Retailer and Media Bag – Referencing brands that participated in the Media Preview – Brand
name and booth number call out, helping retailers find new on the show floor• Participation in media-awarded “Best in Media Preview”
“BEST IN MEDIA PREVIEW” WILL RECEIVE:• One complimentary hotel stay during the next Outdoor Retailer show your brand exhibits at (one room; three nights) • An eye-catching Outdoor Retailer Summer Market “Media Preview Award” decal to display in your booth• A “Media Preview Award” digital icon to display on your website and in marketing materials• A mention in The Daily following the Media Preview
Cost to Participate: $1,250
For more details and information about this opportunity, contact your Account Executive.
MEDIA
CONTACT US 26Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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FOOD FOR MEDIA — BRANDING EXCLUSIVEOutdoor Retailer Summer Market brings in several hundred working members of the press. Put your branding on the Press Room to get exclusive exposure to this key group with product placement and option to host happy hours with media.
Pricing: Call for pricing
Sponsor to provide either a breakfast, lunch or snack service in the Media Press Room on either of the show days. Meal service can be turnkey if brand chooses, or:• Sponsor will be provided an opportunity to provide a product sample, press kit, and an opportunity to give a 15 minute
presentation on the product benefits and features if brand sponsor so chooses. • Sponsor can place materials, tabletop signage and man a 4’X6’ table for 1 hour during food service.
MEDIA
Pricing:
Exclusive Press Room meal and Call for pricingbranding sponsorship | Includesoptions for food and branding
Meal Sponsorship – Choice of breakfast $1,750or lunch, and day | Exclusive available
Snacks Sponsorship – Choice of day $895 Limited to two per day
Food and Beverage additional cost, see projected pricing from Centerplate (Based on 75 Journalists):
Breakfast $1,200
Lunch $2,300
Snacks $800
CONTACT US 27Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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PRESS ROOM (Continued)
TARGETED MEDIA LIST FOR OUTDOOR RETAILER SUMMER MARKET 2018:
4ALLOUTDOORS.ORG
50CAMPFIRES.COM
A+E NETWORKS
AATCC
ABC 4
ACTIVEJUNKY.COM
ADVENTURE ALAN
ADVENTURE CYCLING
ADVENTURE EDITORIAL
ADVENTURE HEADQUARTERS
ADVENTURE SPORTS JOURNAL
ADVENTURE SPORTS WEEKLY
ADVENTURE WORLD MAGAZINE
AFAR MEDIA / TRAVELWITHCASTLE.COM
ALL-ACTIONSPORTS.COM
ALPINIST MAGAZINE
AMERICAN OUTDOORS
AMI- MEN’S FITNESS
AP BUSINESS WRITER
AP PHOTOGRAPHER
APPALACHIAN TRIALS
AT YOUR LEISURE RADIO
ATLANTA TRAILS
AWAY.COM
BACKCOUNTRY MAGAZINE
BACKPACKERS.COM
BACKPACKGEARTEST.ORG
BADFISH
BEYOND THE HUNT
BICYCLE RETAILER & INDUSTRY NEWS
BIKE-JUNKIE.NET
BIRDMAN PRODUCTIONS
BLOOMBERG NEWS
BLOOMBERG VIEW
BONNIER
BOOTSNALL
BOYS LIFE MAGAZINE
BSA
BYRDSNEST INC.
CAMP TREND
CAMPGEAR.COM
CAMPGROUNDVIEWS.COM
CANOE & KAYAK MAGAZINE
CARRYOLOGY
CATALYST MAGAZINE
CHARGE MEDIA PARTNERS, POWERED BY LOUDDO
CHICAGO TRIBUNE
CLIMBINGREPORT.COM
COLD OUTDOORSMAN
COLLEGE OUTSIDE
COLORADO SPRINGS INDEPENDENT
COLORADOADVENTURE COM
COMPANYWEEK
COMPETITOR MAGAZINE
CRIMSON TRACE
CYCLING UTAH
D T S
DAILY HERALD
DESERET NEWS
DIGITAL TRENDS
DIRTBAG DARLING
DIRTTRI.COM
DISTRESSED MULLET
DIVE NEWS NETWORK
EARNYOURTURNS.COM
ELECTRIFYING TIMES
ELEVATION
EMERGING SPORTS TV
ENDURANCE REVIEW
ERIN OUTDOORS
ESPN.COM
ETERNAL JUBILEE
EXAMINER.COM
EXPLORER GROUP
EXPLORING ELEMENTS
EXTREME LAB
FABRICLINK NETWORK
FOOTWEAR NEWS
FOX 13
FREELANCE
FRESH OFF THE GRID
FRESHAIRJUNKIE.COM
FW MEDIA
GEAR INSTITUTE
GEAR PATROL
GEARGRAMS
GEARJUNKIE.COM
GIRL BIKE LOVE
GIZMODO MEDIA GROUP
GO ADVENTURE
GRAND VIEW OUTDOORS
GREAT OUTDOORS DEPT
HI TRAVEL TALES
HIGHER EARTH ENTERTAINMENT
HIKERCHAT
HOOKED UNIVERSITY
HOOKLOGIC
INDABA GROUP
INDEFINITELYWILD
INDUSTRYOUTSIDER.COM
INNOVATION & TECH TODAY
INSIDE OUTDOOR
IREVIEWGEAR.COM
ITREKKERS
JITSUGYO NO NIHON SHA LTD
JPFREEK ADVENTURE MAGAZINE
KID PROJECT
KSL TV 5
KTVX ABC 4
KUER 90.1
KUTV CH. 2 NEWS
LABEL NETWORKS
LAVA MAGAZINE
LITTLE GRUNTS
LITTLEFAMILYADVENTURE.COM
LIVEOUTDOORS.COM
LOVE WHERE YOU LIVE TV
LYRA MAG.
MATADOR NETWORK
MAY MEDIA GROUP LLC
MEDIAVEST SPARK
MEGA INC
MEN’S JOURNAL
MISADVENTURES
MODERN HIKER
MOTUS
MOUNTAIN FOLK ADVENTURE
MOUNTAIN WEEKLY NEWS
MOUNTAINMOMANDTOTS.COM
MRV: THE BUZZ
MTNMEISTER PODCAST
NATIONAL GEOGRAPHIC
NATURE FOR KIDS
NO BOUNDARIES MEDIA
OFF GRID SURVIVAL
OFFGRID MAGAZINE
OPEN AIR LIFE
ORD
OSNEWS
OUT THERE COLORADO
OUTDOOR ADVENTURE GALS
OUTDOOR BLUEPRINT
OUTDOOR FAMILIES MAGAZINE
OUTDOOR INSIGHT
OUTDOOR LIFE
OUTDOOR SPORTS GUIDE MAGAZINE
OUTDOOR UTAH
OUTDOOR WOMENS ALLIANCE
OUTDOORX4 MAGAZINE
OUTSIDE MEDIA GROUP
OVERLAND JOURNAL MAGAZINE
PADDLING.COM
PADDLING.NET, INC.
PADDYO
PARK CITY MAGAZINE
PARK CITY MOUNTAIN BIKING
PARK CITY TELEVISION
PATAGON JOURNAL
PINEAPPLE PROJECT
POWDER MAGAZINE
PRACTICAL BACKPACKING
PRACTICAL TRAVEL GEAR
PRODUCTNEWSCHANNEL.COM
PROMOSTYL
PUGSKI.COM
RANGE
RAWTRAILS
REEL OUTDOORS
RETAILCOMM
RMK OUTDOORS
ROAD TRAIL RUN
ROCKY MOUNTAIN BUSHCRAFT
ROOTSRATED
ROVE MEDIA
RUNNING NETWORK LLC / RUNBLOGRUN
RUNNING NORTHWEST
RVFTA PODCAST NETWORK
SALT LAKE TRIBUNE
SAMOA NEWS
SAN FRANCISCO CHRONICLE
SEATTLE BACKPACKERS MAGAZINE
SENIORSSKIING.COM LLC
SENKEN-SHIMBUN
SHAPE
SHE EXPLORES
SHOAKUKAN INC. BE-PAL
SHOULDERS OF GIANTS
SIMPLE MEETS ADVENTURE
SKI THE BEEHIVE
SKILLSET MAGAZINE
SNOCOUNTRY.COM
SNOWBOARD COLORADO
SOULCARE BY CCC
SOUTHERN UTAH INDEPENDENT
SPORTSONESOURCE
STARDOCS MEDIA / HEALTHY MAGAZINE
STOHKE, INC.
STORY FIRM
STYLE OF SPORT
SUP THE MAG
T SQUARED ACTION SPORTS
TALES OF A MOUNTAIN MAMA
TCT MAGAZINE
TETON GRAVITY RESEARCH
TEXTILE NET IN TAIWAN
TEXTILE TECHNOLOGIES & TREND REPORTS
THE ADVENTURE BUM
THE ADVENTURE PORTAL INC
THE ALPINE START
THE CLIMBING ZINE
THE COLLECTIVE QUARTERLY
THE DAILY UTAH CHRONICLE
THE DYRT
THE EXPEDITIONERS MAGAZINE
THE FIRST 40 MILES
THE FIT RV
THE INTERMOUNTAIN COMMERCIAL RECORD
THE JOY TRIP PROJECT
THE MANUAL
THE MORE WE EXPLORE
THE OUTDOOR JOURNAL
THE SOCIAL NY
THE STUDIO GROUP /
OUTDOOR ADVENTURE TV
THE SWEETHOME
THE UTAH REVIEW
THE VOCAL TIMES
THE WIRECUTTER/NYTIMES
THEPADDLEJUNKIE.COM
TOP TRAIL
TRAIL AND ULTRA RUNNING
TREK TECH
TRIATHLETES EDGE
TRIMTAB MEDIA
ULTIMATE UPLAND
ULTRALIGHT INSIGHTS
UPADOWNA
UPNORTH KCARISMA
USA TODAY SPORTS / ACTIVE ALLIANCE
UTAH BUSINESS MAGAZINE
UTAHOUTSIDE.COM
UTAHOUTSIDER
VELOSPEAK
VESTIGO
WALKING THE WORLD
WASHINGTON TRAILS ASSOCIATION
WEEKEND SPORTSMAN
WEIGH MY RACK
WESTERN HUNTER
WESTERN LIFE RADIO
WHOLE FOODS
WILDSNOW COM
WIZZARD OF WASATCH
WOMENS RUNNING
WOVEN PRODUCTIONS
YES! MAGAZINE
CONTACT US 28Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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OUTDOOR UNIVERSITY
Present your own topic to the Outdoor Retailer audience with a sponsored seminar. Your seminar will be promoted with signage, on the mobile app, in the schedule of events on outdoorretailer.com and in The Daily.
Pricing: $2,750 Hosted Seminar
Thanks to Our Previous Sponsors:
EDUCATION
CONTACT US 29Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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THE CAMP The Camp is an education and event platform to help extend your reach beyond your booth. We provide the stage, seating, AV equipment and technical support. You bring the experts, panels or events.
Sponsor Levels:
Forum on Days 1 - 4 Pending
Beer Sponsor SOLD
EDUCATION
CONTACT US 30Outdoor Retailer Summer Market | 2018 Sponsorship + Advertising Opportunities
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TREND + DESIGN CENTER CONCEPT The Trend and Design Center serves the design and sourcing audience at Outdoor Retailer Summer Market by providing relevant, compelling, educational and networking events.
SPONSORSHIP OPPORTUNITIESExhibitors have the opportunity to use the Trend and Design Center for brand presentations, networking events, activations and other events.
Outdoor Retailer Summer Market will provide one hour of exclusive use of the Trend and Design Center, which includes a dedicated presentation area with stage and seating, as well as basic A/V (over-ear mic, speakers, monitor).
Sponsor Levels:
Segment Sponsor $2,500
Title Sponsor SOLD
EDUCATION
Alaska & Hawaii
Canada
International
Krista DillSales Director (949) 226-5728 [email protected]
Ryan Johnson Senior Account Executive/Publisher (949) 226-5788 [email protected]
Robert O’Quinn Account Executive (949) 226-5721 [email protected]
Adam KingstonAccount Executive (949) 392-4644 [email protected]
Dave Nielson Account Executive (949) 226-5755 [email protected]
Paul DillmanSenior Account Executive(949) 226-5751 [email protected]
31930 DEL OBISPO, SUITE 200 � SAN JUAN CAPISTRANO, CA, 92675, USA � OUTDOORRETAILER.COM
